sip ppt

PRESENTATION ON

SUMMER INTERNSHIP PROGRAM

IMRB INTERNATIONAL

PRESENTED BY:MOHD DANISH

VIKAS TIWARIVIVEK KEWATRUPESH JAINPRABHAKAR

RITIL SONI

Company profile

IMRB International

Type Market ResearchFounded 1970Founder(s) Hindustan Thompson AssociatesHeadquarters Mumbai. Services Research, Business Consulting and

Survey[disambiguation needed]Employees 1200Website www.imrbint.com

Mission and Vision of IMRB

• MISSION- Client service focus, Empowered employees, Innovative research strategies and cost effective.

• Vision- To sustain in Rank 1

• IMRB is the vision of Mr Subhas Ghoshal

• IMRB is born out with the conviction that good advertising can only be built with sound consumer insight.

• IMRB is the university of Indian market research.

• IMRB is the one of the top 15 Market research company in the world. IMRB was set up in 1970

IMRB is a division of Hindustan Thomson Associates (HTA) in India.

IMRB is member of Kantar group one of the world’s largest research, information and consultancy network.

Specialized area of IMRB

• Consumer market• Industrial marketing• Business to Business marketing• Social marketing• Rural marketing

Awards and Achievements of IMRB

• The most net worthy award is being the MR agency for the year 2005-2009.

• IMRB presented cutting edge research for. several years at international forums and won awards for there efforts.

• IMRB has established India’s first TV rating system.• IMRB Created social economic classification

system (SEC) in India.

IMRB Indore is the field office for

OPERATIONS DONE BY IMRB Indore

Market research for clients Recruitments on the behalf of the clients Audits on the behalf of the clients

Back checks of questionnaire

Clients of IMRB

• Bharti group• TVS motors• Cadbury• Nestle• Pepsi group• Idea• Airtel• ITC group• Indian Airline and so on………

Competitors of IMRB

• MARKET PULSE

• DELPHI RESEARCH SERVICES

• PROTECH INDIA• DIKSHA RESEARCH• SAMPLING RESEARCH• TNS INDIA

Strength

WEAKNESS

• Sometimes not providing proper data of the clients.

• Delay in payments of freelancers

• Company don’t have any canteen facility for the employees.

Opportunity

Newcompanie

s

OverseasBranches

Moreexperienc

e

MoreDemand

THREAT

• Market research system is getting online.

HIERARCHY STRUCTUREMR NIKHIL RAWAL

(EXE DIR)

MR SWAROOP ROY(FIELD MANAGER)

MR.VIVEKANAND RAJPUT (EXECUTIVE)

MR.ABHISHEK

GHOSH(TEAM

LEADER)

MR.DEEPAK RUSIYA

(EXECUTIVE)MRS.ANJ

ALI(TEAM

LEADER)

MRS.SONAL SONI

(EXECUTIVE)MRS.SEE

MA(TEAM

LEADER)

MR.RITESH SHRIVASTAV(EXECUTIVE)

MR ROHIT

DAS (TEAM

LEADER)

Training at IMRB

• Project handling

• Working on different projects

WORKED ON PROJECTS

PROJECTS

HKA

HELLO VASTAAV

VOICE OF RETAILER

WILLS LIFE STYLEAUDITBLUE

STAR

PACINI

VERNACULAR

MOC SAT

JAADU KI JHAPPI

Project Voice of Retailer

• Recruitment of mobile shops• Daily income above 6000• Sales person have knowledge regarding

schemes and offers • Recruitment on behalf of Idea and Airtel

Project MOC SAT

• Audit of branded cosmetic outlet and showroom

• Lakme, Ponds, Fantacy collection, Sunslik• Comparing the actual status of outlet with

standard mention by the company• Checking the knowledge, Makeup, Uniform of

the BA (Beauty assistance)• Audit done in Bhopal, Bilaspur, Raipur

PROJECT- HELLO_VASTAV

• WHAT IS HELLO VASTAV -THISH PROJECT DESIGN FOR GETTING MARKET INFORMATION OF

MOBILE COMMUNICATION.

• OBJECTIVE -GETTING INFORMATION OF PRODUCT AWARENESS IN CUSTOMER’S

MIND.

• TASKS

-TAKING INTERVIEW OF CUSTOMERS (HELLO).

-ENTER IN SHOP AS A CUSTOMER(VASTAV). -GETTING DETAILS ABOUT TELECOM PLANS & THEIR PRICE.

PROJECT- PACINI

•WHAT IS PACINI:- - THIS PROJECT DESIGN FOR GETTING OPINION OF DOCTORS WHAT THEY THINK ABOUT BUNDLE OFFER OF TYPHIOD VACCINE WITH CHOLERA VACCINE.

•OBJECTIVE:- -TO FIND OUT THE OPINION OF DOCTORS WHAT THEY THINK ABOUT PRODUCT CONCEPT OF BUY VACINE IN BUNDLE PACK ‘TYPHIM VI’ AND ‘SHANCHOL’ WHAT THEY THINK.

•TASKS:-

-SEARCHING DOCTORS. -GETTING APPOINTMENT. -TAKING INTERVIEW OF DOCTORS.

I have done a survey on behalf of “HDFC HEALTH INSURANCE” in Gwaliyor city.

RESEARCH ON INSURANCE SECTOR

PROJECT JAADU KI JHAPPI

• Title name:- Jaadu ki jhappi

• Aim:- To know the awareness about the Health insurance in public. To create the awareness about the new plans which providing by the company.

1. AIRCONDIONER2. ECG MACHINE3. BALANCING MACHINE FOR HEAVY

STEEL.

PRODUCT LINE

AIM OF THE SURVEY

We have done a survey on be half of BLUESTAR, by

this survey company wants to know the satisfaction label towards the company product & services, & know the product demand in market.

ELEMENT OF RESEARCH FORMAT

• Past customers feedback towards the BLUESTAR products.

• Which type of services they are getting & what they want more with the company.

• Satisfaction towards the price of the products.• Awareness about the warranty & guaranty of

the products.• New suggestion for the company from

customers side.

Mystery Audit• Audit the showroom without informing them

• Comparing the actual status of the showroom with the standard mention by company

• Checking the knowledge of the Sales person about products, schemes, offers.

Project Hazaro khwaishe aise

• Donation made by individual• Religious and non religious donation• Donation made to charity or individual• How much money they donate in a day, week,

month and in a year

OUR LEARNINGS

• How to deal with customer.• How to take the precious time of others.• How to maintain the difficult situation in

working time.• How to do work in a team & individually.

Achievement

• Our team had completed the project PACINI that is interview of 48 Doctors in 3 different cities Bhopal, Bilaspur, Raipur in given of time (10 Days)

• Local research team of Indore is not able to complete the project in Indore in given period of time

For our hard work and dedication towards our work IMRB provided us with the PPO

CONCLUSION

BY THE MARKET RESEARCH PROJECTS WE LEARNT THAT HOW TO COLLECT MARKET INFORMATIONS AND HOW TO INTERACT WITH THE CLIENTS.