Silicon Valley Salesforce & Hybrid IT Strategy Breakfast

Salesforce Strategy & Hybrid IT Bay Area Breakfast

Darren Cunningham, VP Cloud Marketing

Today’s Agenda

• Welcome to the Era of Hybrid IT

• Informatica Cloud Integration Introduction

• Customer Story: Intuit

• Aji Kurian, Principal Software Engineer/Manager

• Rakesh Lodha, Staff Apps Developer

• Informatica Cloud Update

• Next Steps

2

SaaS Application Adoption in the Enterprise2011-2015: SaaS spending to grow

by 105%

Question: How Many SaaS Apps are you Running?

None…yet!

1-3 4-10 11+

More Clouds Should Not Mean Less Visibility

It’s No Secret: “The Big Switch” is Upon Us…

Business Systems Process/Project Manager

Can You Meet the Need for Speed and Agility?

Welcome to Hybrid IT

8

"IT organizations that do not match the request for IT as a service run the risk of internal customers bypassing the IT organization and consuming IT services from the external

cloud, thereby placing the company at greater risk."

Today’s Agenda

• Welcome to the Era of Hybrid IT

• Informatica Cloud Integration Introduction

• Customer Story: Intuit

• Aji Kurian, Principal Software Engineer/Manager

• Rakesh Lodha, Staff Apps Developer

• Informatica Cloud Update

• Next Steps

9

Top Right @ the Core: Gartner Magic Quadrants

10

Beyond Data Integration and Quality…

11

Informatica Cloud

Cloud Connectivity

Purpose-built Cloud Applications

Cloud Integration Platform

SALESFORCE &WEB SERVICESCONNECTIVITY

DATAREPLICATION

DATALOADER

DATASYNCHRONIZATION

INFORMATICA 9,MARKETPLACE,EXPRESS

ADMINISTRATION,GOVERNANCEMOBILE

INTEGRATION APPS,CONNECTIVITY, MSFT CRM, NETSUITE, CONTACT VALIDATION, MDM, ENHANCED UI

2006 2007 2008 2009 2010 2011 2012

Rec

ords

Int

egra

ted/

Mon

thtr

ust.

info

rmat

icac

loud

.com

500M

4B

10NB

40B

60B

“

”

“The platform shift to cloud computing is driving the next wave of data fragmentation,

across enterprise boundaries.”

- Sohaib Abbasi, CEO Informatica

2013

DATA MASKING, VDM, MS DYNAMICS AX, ORACLE CRM ON DEMAND, AMAZON REDSHIFT, SAP

Point, Click, Connect.Award-Winning Cloud Integration

13

With Informatica, we are deriving

additional business value from our Oracle

ERP and Salesforce CRM

implementations.

Customers Include:

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Primary Use Case: SaaS Application Integration

We also do a lot of cloud app replication for BI

2

1

3

Your Enterprise

Cloud Applications

Informatica Cloud: Delivered as a ServiceTrue SaaS, Broad Connectivity

Data is not staged Data transmission is secure Multiple security certifications

16

Unified Hybrid: Map Once. Deploy Anywhere.

Virtual Data Machine

+2000 Companies+2B Transactions/Day

Proven Customer Success

18

Intuit Customer StoryAji Kurian, Principal Software Engineer/Manager

Rakesh Lodha, Staff Apps Developer

Our CRM Landscape

• Owned by EBS (Enterprise Business Solutions) team

• Architecture and Engineering team owns Sales and Care tools

• Solutions managed in collaboration with PM (Product Management) team

• PM team owns requirement gathering and user stories

• Design and Development managed through Sprints

• User stories are created by PM teams and assigned to scrum teams

19

20

Our CRM Landscape

SFDC

Pre-Sales

Siebel

Sales

SFDC

Service

[…]

APPLICATION MANAGEMNT

21

Our CRM Landscape

SFDC

Pre-Sales

Siebel

Sales

SFDC

Service

[…]

Data Warehousing

Master Data Management

Billing and Revenue Management

ERP

APPLICATION MANAGEMNT

Why Salesforce?

• Best in class user experience

• Best in class CRM application

• Easier to extend and integrate

• Cloud application (No need to host/manage locally)

• Very fast time to market

• Improved NPS (Net Promoter Score)

22

Intuit Salesforce B2B Architecture

23

Why Cloud Integration?

24

• Better • Faster • Easier

?

Siebel

Informatica Cloud Value Delivered

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• Exclusively tool for cloud Data Migration

• Daily data sync jobs loading 100,000+ records

• Dev Effort < 4 weeks with 2 developers

• Minimal operational support

Siebel

Why Informatica Cloud?

• Secure

• Connectivity

• Rapid

• Flexible: Batch, Real-time, Event Based

• Leader in SaaS Integration

26

What’s Next?

27

Expand Salesforce Integration

Web Services connectivity

Today’s Agenda

• Welcome to the Era of Hybrid IT

• Informatica Cloud Introduction

• Customer Story: Intuit

• Aji Kurian, Principal Software Engineer/Manager

• Rakesh Lodha, Staff Apps Developer

• Informatica Cloud Update

• Next Steps

28

Primary Cloud Data Management Challenges

29

No Single Customer View

Inefficient Processes

1

3

7

5

8

2

4

6

DisconnectedSaaS Silos

Informatica Cloud: Expanding to New Areas

Cloud MDM Cloud Extend Cloud Data Masking

Cloud Data IntegrationConnect your cloud apps

Cloud Data Quality / MDM

Cloud Process AutomationGuide users to work efficiently with data

Deliver the “Single Customer View”

Deliver the ‘Single Customer View’ within SalesforceMaster Data Management Built on Force.com

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Customers Include:

Hierarchy ManagementAutomatically Find Ultimate Parent or Fuzzy Search

• Multi-dimensional hierarchies: e.g Salesforce, D&B or Franchise, etc.

• Relate Global Accounts with their subsidiaries rolled up to Ultimate Parent

• Easily visualize, navigate and manage the different hierarchy types

New!

Informatica Cloud ExtendProcess Automation for Salesforce

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Customers Include:

Does this Look Familiar?

• Users struggle to remember best practices or training

• Inconsistent process; limited access to other relevant data; low user adoption

• Requires IT or consulting and custom code

• Users guided through questions, actions and automated work

• Universal access to data on premise and in the cloud

• DIY; hand-coding not required

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Ensure End-User Efficiency and Keep Data Clean

3 75 62 4

87

Current implementation

It’s Hard

Process-Centric implementation

1

3

7

5

8

2

4

6

It’s Easy

Power App Integration with a Cloud Extend Guide

Automated step that ‘kicks off’ a Cloud Integration task to synchronize data

between systems(e.g. Salesforce & SAP)

New!

Test Data ManagementData Masking and Subsetting: Coming in August!

• Reduce testing costs

• Reduce development costs

• Mitigate risk for exposed data

New!

Cloud Integration: Expanding the Platform

Integration platform as a service (iPaaS) can provide a foundation for hybrid cloud computing, engaging old and

new applications and data, on-premises and in the cloud.

Cloud Integration: Expanding the Platform

Connector Toolkit Templates Marketplace

www.InformaticaCloud.com/Developer

New Cloud Connectors

http://www.informaticacloud.com/connectivity

New!

Informatica Cloud SAP Connector

Browse business or technical descriptions

New Object Search to browse large metadata repositories

New!

Our Mission:Unleash the Potential ofthe Cloud

InformaticaCloud.com

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Next Step: Let Us Help You Get Started!

Thank You!