Sierra Club and IAVA Build Engaged Communities

Building Engaged Communities December 2013

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Today’s Presenters

Derek Bennett Chief of Staff,

Iraq and Afghanistan Veterans of America

Chris Thomas Chief Innovation

Officer The Sierra Club

Chuck Mortimore VP, Product

Management salesforce.com

Brian Komar VP, Marketing, Salesforce.com

Foundation

Agenda

1

2

Introductions

Iraq & Afghanistan Veterans of America

3 The Sierra Club

4 Demo

5 Q&A

1%

Time • Equity • Product 530,000+

Hours Service

20,000 Nonprofit

organizations

$53M+ Grants

Become A Connected Nonprofit Transform Your Community. Prove your Impact.

Connected Employees

Connected Programs

Connected Partners Connected

Supporters

Connected Community

Finance

Communications Research Development

Outreach Volunteers

New Media Executive Director

Trends Of The Leading Nonprofit Innovators…

Case Management

Call Centers & 1-800 Hotlines

Affiliate Services

Training Services

Support

Innovate

Serve

Empower

Engage

Teaching & Learning Programs

Mobile Field Reporting

Legislation & Policy Tracking

Global Development Programs

Email Marketing

Social Media Engagement

Social Recruiting

Data-driven Websites

Social Intranet

Staff & Volunteer Hubs

Partner Communities

Fundraising

Grants & Portfolio Management

Events Management & Ticketing

Constituent & Donor Management

Member Communities

improved efficiency

improved effectiveness

improved ability to

achieve mission

Nonprofit Impact

Derek Bennett Iraq & Afghanistan Veterans of America

@dhb00

"We’ve  got  your  back"   10  

VISION: An empowered generation of veterans who provide sustainable

leadership in their communities.

MISSION: IAVA’s mission is to improve the lives of Iraq and Afghanistan

veterans and their families.

IAVA Overview

PROGRAM AREAS

Health Education

Employment Community

PROGRAM TYPES

Assistance Advocacy

Awareness  

"We’ve  got  your  back"   11  

IAVA’s Average Member1

• Male (89%)

• 26-30 years old (33%)

•  Iraq War Vet (68%)

• Served in the Army (68%)

• Student (37%)

• Has a Civilian Job (36%)

• Married w/ children (40%)

• Homeowner(45%)

• Political independent (35%)

• Registered to vote (90%)

Post 9/11 Veterans: Less Geographic Density, Younger

1.  Based  on  2013  Annual  Member  Survey  Data,  February  2013,  n=  4,104  

"We’ve  got  your  back"      

5  Most  Common  Injuries  

How  to  address  without  increasing  

stigma?    

"We’ve  got  your  back"   13  

I. IAVA Overview

IAVA’s Model In Action: The Veteran Member Engagement Experience Several key points that we rely on Salesforce

Connec1ng  Veterans  On  and  Off  Line  

Our  Challenge:  Connecting  veterans  with  the  ‘Sea  of  Goodwill’  in  the  country  and  to  each  other    Our  Solution:    A  digital  distribution  system  

Upda1ng  Our  Online  Community  

Successful  Beta:  Integra1ng  Key  Experiences  

Leverages  Communities  platform  to  drive  new  engagement:    •  ConQidential  

forums  •  Connection  to  

resources  •  Rucksack  

integration  •  Event  

Integration  •  Peer  

ConQirmation  •  Single  sign-­‐in  •  Connection  to  

supporters        

Expanding  Features  on  the    2014  Roadmap  

"We’ve got your back"

Ques1ons?  

Chris Thomas The Sierra Club

@cxthom

We  Draw  Crowds  2.2m  reachable  on  our  lists  6m  annual  ac3ons  across  campaigns  and  poli3cs  $3m  annual  fundraising  online  40K  show  up  for  rallies  218K  on  Facebook    

Digital  Strategies  

21  

We  Need  to  Build  a  Movement  While  we  enjoy  aGri3on  rates  lower  than  industry  standard  (1.65%  v.  1.09%),  we  need  people  to  s3ck  to  create  a  legi3mate  online  grassroots  movement.  

Digital  Strategies  

Rela1onships  

Paradigm  

Clarity  

Diverse  streams  

Linear  and  not  very  interac3ve  –  few  engagement  opportuni3es.  

Opaque  to  all  but  the  ini3ated.  We  need  to  open  the  doors,  be  transparent  and  invi3ng.  

Technology  thrives  on  diversity,  variety  and  mul3plicity.  

Outdated  systems  are  unsustainable  and  not  capitalizing  on  new  innova3ons.  Tech  

Haven’t  translated  our  unique  ability  to  nurture  and  sustain  grassroots  rela3onships  in  the  online  world.  

Challenges  

‣  The  power  of  the  Club  is  our  strong  offline  infrastructure.  

‣  Salesforce  is  the  knowledge  base  of  the  Club.  

‣  Bridging  online  and  offline  is  our  greatest  strength.  

Bringing  It    All  Together  PlaUorm  

Social/  Web  

Data  

Offline  

Email  Program  

Crea3ng  the  Bridge  

Demo: Chuck Mortimore VP, Product Management

salesforce.com

Q&A