Should you outsource your marketing? Why you get the best value from your marketing budget through outsourcing
Should you outsource your marketing?
Nov 01, 2014
Many businesses often ask if they should have an outsourced marketing department or undertake marketing in-house.
This presentation considers:
- Why businesses outsource marketing
- The alternatives to marketing outsourcing
- Options for marketing outsourcing
- In-house vs outsourced marketing costs
- How to choose and work with an outsourced marketing partner
This presentation considers:
- Why businesses outsource marketing
- The alternatives to marketing outsourcing
- Options for marketing outsourcing
- In-house vs outsourced marketing costs
- How to choose and work with an outsourced marketing partner
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Transcript
Should you outsource
your marketing?
Why you get the best value from your
marketing budget through outsourcing
PROCESS
Marketing today is
Complex and multifaceted
PRODUCT PRICE Place
PEOPLE Pecuniary PROMOTION
PRODUCT PRICE Place PROMOTION PROCESS
There are more channels than ever before!
For a small business
or SME with a small sales team…
...Marketing needs to work as hard as it
can to:
Win New Customers…
Generate More
Leads…
Build Brands
So.. In-House
or Outsourced?
In-house:
You get permanent salaried staff with
the right skills
Outsourced:
The marketing function
is handed over to an external supplier
or agency
So why outsource?
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A TEAM is
Better than an
INDIVIDUAL
In-house you get one person...
A TEAM is
Better than an INDIVIDUAL
In-house you get one person...
…with an agency you get a team with
different skills, experience and ideas
A TEAM is
Better than an INDIVIDUAL
you need
Access the
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and everything else a marketing agency does these days?
Write a strategy… Build Websites
Can one person…??
Optimise a Website
Design Brochures
Manage Journalist Relationships
Understand the Numbers
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A Team can!
Pay for only what you need
& Scale up down easily
No hidden costs of
employees
No Recruitment
No hidden costs of employees
No Recruitment Training
No hidden costs of employees
No Recruitment Training Office-desk-software
No hidden costs of employees
No Recruitment Training Office-desk-software PAYE, NI contributions, Pensions
No hidden costs of employees
No Recruitment Training Office-desk-software PAYE, NI contributions, Pensions
No hidden costs of employees
Holiday, sick pay, benefits
No Recruitment Training Office-desk-software PAYE, NI contributions, Pensions
No hidden costs of employees
Holiday, sick pay, benefits Threat of legal action
No Recruitment Training Office-desk-software PAYE, NI contributions, Pensions
No hidden costs of employees
Holiday, sick pay, benefits Threat of legal action And of course...a salary!
With outsourcing you only need to pay for what you use
Get one point of contact for all your marketing
You can focus on running
your business...
…While your marketing team
provides fresh ideas and
insights
From their wide range of experiences
Are there any
other options?
Hire freelancers or a team of
freelancers?
…and end up as a marketing manager when all you want to do is
run your business
How to work with an outsourced marketing partner
Outsource
…or the whole lot Part…
Find an agency that is a good fit and let
the relationship flourish
Measure results and activity
Do you want to
outsource your
marketing?
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Get in touch for a
free one hour
marketing consultation
for more information download our free white paper:
Should you outsource your marketing? http://www.xandermarketing.com/marketing-resources/marketing-outsourcing/
www.XanderMarketing.com | 0118 321 7620
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