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THE SHARING ECONOMY: Implications for Ridesharing
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Sharing economy: Implications for Ridesharing

Sep 06, 2014

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Technology

Aconrick

Looks at principles that are driving the growth of the sharing economy and how they apply to ridesharing.
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  • THE SHARING ECONOMY: Implications for Ridesharing

Parts of this slideshow were taken from a presentation SHARED on SlideShare by Loic Le Meur Founder, LEWEB Other parts adapted from these books: Our Premise What can we learn from the sharing economy that can make ridesharing more successful? The Sharing Economy aka Collaborative Consumption Youve been a part of it ALL YOUR LIFE Borrowing, not owning, books Credit: Jeremy Noble, uberculture (from Flickr) But now the sharing economy is experiencing phenomenal growth 40,000 people per day 30,000 cities 192 countries 0 200 400 600 800 1000 1200 1400 1600 Feb-06 May-06 Aug-06 Nov-06 Feb-07 May-07 Aug-07 Nov-07 Feb-08 May-08 Aug-08 Nov-08 Feb-09 May-09 Aug-09 Nov-09 Feb-10 May-10 Aug-10 Nov-10 Feb-11 May-11 Aug-11 Nov-11 Feb-12 May-12 Aug-12 Nov-12 Feb-13 MILLIONS CUMULATIVE ORIGINATIONS $320 million pledged by 2.2 million people on 18,000 projects 2011: Kickstarter hit 1 million backers 25,000 fans donated $1.2M on Kickstarter to finance Amanda Palmers new album 767,000+ members Largest Community Garden on the Planet 25 million square feet Bike sharing Land sharing iRent2 You SolarCity UsedCardboardBoxes.com FreeCycle ThredUp Flickr Zopa on-line loans RenttheRunway.com SkillShare . . . Wikipedia CouchSurfing.com SwapTree And more and more . . . Could the sharing economy be a fad? 52% of Americans have rented, borrowed, or leased the kinds of items that people usually own in the past two years. Source: Study Sunrun - Feb 2013 83% said they would share these items if they "could do so easily." Source: Study Sunrun - Feb 2013 "Weve always been in a culture where more is more, and suddenly were in a culture where less is a better quality of life. Its pretty revolutionary." Bill Stewart, VP of customer care at Sunrun Look at the large companies embracing the collective Red Bull Collective Art, in partnership with Adobe Adobe invited artists from 85 countries to create Red Bull Collective Art, w/multiple pieces of art making one collective piece During the 2012 election, Obama crowdsourced poster design ideas promoting jobs in America Coca Cola running crowdsourcing design and brand ideas Coca-Cola used crowdsourcing for branding ideas, crowdsourcing marketing, video ideas (>3,600 submissions). Photo Credit: NNECAPA/Flickr Same-day delivery: Some WalMart shoppers can receive a discount on their shopping when they drop off packages for people who live nearby Why sharing? #1 Recession Photo Credit: Ed Yourdon/Flickr #2 Too much waste Great Pacific Garbage Patch Photo Credit: plasticparadisemovie.com #3 Too much stuff we dont use Photo Credit: K2D2vaca/Flickr Black Friday video Self Storage is a $22 billion industry Larger than box office sales There is always something better There is always something BIGGER There is always something faster The more we have The more we want but now, people want something different Collaborative consumption can power a social revolution Were moving toward more people-2-people sharing Less materialism More communityCost savings Maximum, convenient usability Sharing Economy The Sharing Economy is at the intersection of these popular desires: People are moving from isolation . . . . . . where 75% of us do not know our next-door neighbors . . . and where we own everything we need and Self-sufficiency Rules to Collaborative Consumption where people can share resources without forfeiting cherished personal freedoms or sacrificing their lifestyle, opening them up to innate behavior that makes it fun and second nature to Rachel Botsman, in Whats mine is yours Share Rachel Botsman, in Whats mine is yours Replace consumerism with peer-to-peer sharing The current system centralizes production, wealth, and control Industrial Economy Credit: Douglas Atkin Now we have an alternative: peer sharing Sharing Economy Credit: Douglas Atkin An entire new generation is growing up with new values They believe in authenticity They believe in sustainability They believe doing well is doing good They believe in community sharing They believe in creating together They believe in crowdfunding They believe that greed is BAD, money is OK They want to live with less They want to live with lessMUCH this stuff ended up running my life, the things I consumed ended up consuming me Photo Credit: Maxwell Holyoke-Hirsch http://www.nytimes.com/2013/03/10/opinion/sunday/living-with-less-a-lot-less.html Graham Hill Advertising has us chasing cars and clothes, working jobs we hate so we can buy stuff we don't need Rachel Botsman, in Whats mine is yours Technology enables this growth . . . . . . and then stays out of the way of the users SO . . . What are the principles of collaborative consumption that we can adapt to ridesharing? 4 core principles of community Connections are optional always Connections are non-threatening Connections can foster community Connections lead to shared costs or 4 core principles of accessibility Access can happen quickly Access is convenient Access facilitated via technology Access is secure ! EASY ! Together we can REDESIGN Rethink Tweak Ridesharing To have less of this Tweak And more of this Image created by Washington State DOT Presentation created by Amy Conrick Community Transportation Association of America July 2013