Sharing Economy

Sharing Economy

@josanku

o2O life2.0

18 17 10 11

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18 17 10 9.6

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1990 2010 2025

O2o +o2O O2

Offline atoms

online bits

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Networked Society Technologies: SoLoMo Empowered People

Google Apple Facebook Amazon

o2O

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Why Software Is Eating The World WSJ, 2011- By Marc Andreessen

online2Offline

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The End of Offline

http://techonomy.com/2012/11/techonomy-2012-the-end-of-offline/BOOK HOMES KOREA

http://techonomy.com/2012/11/collaborative-consumption-and-the-sharing-economy/

The Networked Society

IoEinternet of everything

people

things

dataprocess

cisco: goo.gl/udGkYd

1996

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InvisibleInternet

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Technologies Rule the World

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. - ///Internet web2.0

2013~

2005~

1990~

online2Offlinemobile Internet

disruptive technologies

L I F E 2 . 0BOOK HOMES KOREA

Internet Trends Mary Meeker, KPCB D10 Conference May 30, 2012 http://dthin.gs/LjQTAP

$36+ Trillion

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Economy 2.0

Education 2.0

Manufacturing 2.0

LIFE 2.0

web2.0

!Atoms, Space, Time, Money, Skill, Experience

Bits

Mobile Internet Technologies

o2O

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;

(

;(

EconomySharing

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The Sharing Economy “A social and economic system, driven by the empowered people,

that enables the sharing of assets, transforming how we produce, consume, finance, and learn”.

“소유 대신 공유 중심의 시민 주도형 경제활동 및 사회현상이다. 일상 생활에 필요한 공간, 기능, 물건, 돈을 포함한 모든 가치를 대상으로 한다. 일반 시민이 경제의 주체로서 생산, 소비, 금융, 학습 및 생활 방식에 엄청난 혁

신을 일으키고 있다.

SHAREOWNOWN

+ SHARE ACCESS

Ownership to Shared Access

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Of/By/For the People Empowered

CONSUME ACCESS

CREATE

DISTRIBUTE

VALUE growing

Economy2.0, People Economy, Democratization of Economy, Distributed Economy, Collaborative Economy(Jeremiah), Collaborative Consumption(Rachael), Access Economy,

Circular Economy, p2p Economy, Peer Economy, Experience Economy, Shareconomy(Neal), Sharenomy(SanKu)

Share

Shar

e

Shar

e

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Of/By/For the People Empowered

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Hierarchical Market Flat Network

Market to Network

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Identity

Reputation

Identity

Reputation

TRUST network

Reviews Referrals Socail activity Social relationship Online behaviors Transaction history Financial credit

Insurance Escrow

Emergency support

Identity verification Credit card

Trust Between Strangers

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http://www.ted.com/talks/view/lang/en//id/1572

Reputation Capital

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The age of property will end, instead will enter the age of access. - Jeremy Rifkin, 2000 2000

Pay as you live

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valuesenablers

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Economy

SocietyYEconomy

Asset-free Lifestyle

SNS & Technology

Planet

Convinience Choices Affordability

Enablers

Easy, Efficient, Trust

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NOT PROFIT

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Money = Happiness ?

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The wealth of the richest 85 people in the world = The wealth of half the world’s population, 3.5 Billion people

Economic Inequality

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1% 99%

Capitalism Sharing Economy

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communityBOOK HOMES KOREA

caringBOOK HOMES KOREA

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Hyper Production Hyper Consumption

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planet

5%

95%

45%55%

Ownerhip + Sharing

5%x 9

Money Friendship Environment Community

Money Time Choice Friendship

1=9

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http://www.ellenmacarthurfoundation.org/business/reports/ce2012

Recycling and Sharing

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Sharing Economy Economic Logic: Turn Idle Capacity to Value

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Idle Capacity

Owning Sharing

Value

ME WE

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SustainabilityEnvironment

Society

Economy

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SW

Asset-light Lifestyle LaaS: Life as a Service Cloude Lifestyle

Variety of Choices

Choices

Poup

ular

ity

New Choices by Sharing ho

tel

inn

home

gallery

boatcabin

hano

k

castle

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TIME

+

BURDEN of Ownership

Acqusition Use Post-Use

JOY of Ownership

JOY of Sharing

Owner’s Joy of Sharing

Share

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Mobile lifestyle Abundance of opportunities to acquire Rapid obsolescence. Short lifecycle Depreciation of value Maintenance cost

By Aldo de Jong, Claro Partners

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<=>own����������� ������������������  less,����������� ������������������  live����������� ������������������  more

http://youtu.be/L8YJtvHGeUU

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Y generationBOOK HOMES KOREA

“No, you weren’t downloaded. You were born”

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We Empowered TogetherBOOK HOMES KOREA

A 15-Year-Old is Developing a 3D Printer That's 10 Times Faster Than Anything on the Market!

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• Customers are becoming: • Sellers • Producers • Distributors • Lenders • Teachers

• Customers are beginning to act like: • Hotels • Restaurants • Transport operators • Manufacturers • Banks • Universities http://www.slideshare.net/speed101/the-rise-of-the-sharing-economy

Consumers Shift

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valuesmore

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By Dr. Kyutae Lim http://www.huffingtonpost.kr/kyutae-lim/story_b_5538351.html

Industrial Economy

Sharing Economy

More Effective

Boost Economy More Efficient and Sustainable

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Expensive Intermediators

Efficient, Transparent, Value

Companies Consumer

I You

We

Trusted Network From Hierarchical Market

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New Businesses Emerging

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Sharing Economy

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•Usage based •Rental •On-demand •Freemium •Subscription •Membership usage •Try-and-buy

Business Models

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방 등록 및 지원 방 검색

예약과 지불 (사용료 + 서비스료)사용료

숙박 서비스

평가 (여행객)

평가 (숙소 및 주인자)정보.지불.신뢰.안전

서비스료

주인장 여행객

공유 플랫폼

SNS

프로필, 관계, 평판정보

Business Model: Home Sharing

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Price

Quantity

SupplyDemand

P1

Q1

!+ Share

Q2

P2Producer’s benefit

Consumer’s benefit User’s Benefit (More Choices, Lower Price)

New Market with Sharing

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Boost Local Economy

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Purpose Consumption

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Ownerhip + Sharing

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Choice Money Friendship Local culture

Money Friendship Environment Community

http://www.ted.com/talks/view/lang/en//id/1572jobs

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New Types of Jobs and Employments

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Offline Sharing offline trustonline trust

Social graph Trust graph

Strangers Friends

Trustful and Safe Community

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Offline Trust Graph

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Socail Innovation

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Issues

Sharing

Solutions

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Economic Value

Social Value

CompaniesNon-profit Organizations

Sharing Economy Startups

Economic Value Social Value+

Social Statups Creating Social Values

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The Networked and Flat Society

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Transformation to Sharing EconomyMe

Individual Ownership Global

Centralized, 1% Competition

Company Advertising

Money, Capital Consumer

Credit, Regulation

We Shared Access Local Distributed, 99% Collaboration People Community + Value + Micro Entrepreneur Reputation, Trust

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10 Principles of the Sharing Economy 1. 접근 Access: 개인(Me)의 배타적 소유에서 상호(We) 공유를 통한 접근으로의 변화 2.생활방식 Lifestyle: 필요할 때 필요한 만큼 사용하는 Asset-free 생활 방식을 가능하게 함. 경제적 이점, 다양한 선택, 소유의 부담 없음

3.지구 Planet: 공유를 통한 유휴 자원의 효율적 활용으로 지구와 환경을 보호 4.네트웍 Network: 계층적 시장 구조 대신 수평적 네트웍 기반의 효율적인 직거래와 지속적인 관계 유지

5.신뢰 Trust: 처음 본 사람들 간에도 거래가 가능한 신뢰시스템을 바탕으로 함 6.기술 Technologies: 혁신적 기술과 서비스를 활용하여 쉽고, 편하고, 효율적인 공유가 가능함. Social, Local, Mobile, 3D Printer, Bitcoin, Mooc 플랫폼 등.

7.지역 Local: 자본 중심, 기업 중심, 글로벌에서 시민, 공동체, 지역 중심으로 전환 8.가치 Values: 경제적 가치와 더불어 사회적 가치(환경적 가치 포함)가 공존으로 지속 성장 가능한 모델

9.시민 People: 소비자였던 일반 시민이 생산과 유통에도 적극 참여하는 시민 중심의 경제. 온라인의 'Sharing Natives' 였던 Y 세대, 미레니엄 세대가 주도함. 시민의 역할과 힘이 더욱 커감. Power to the People

10.변혁 Transformation: 기존 경제의 효율성을 높이고 새로운 경제 및 사회 가치를 만드는 경제 및 사회적 변혁임

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Speed Bump, Serious Regualation, Tax, Incumbancy, Privacy, Trust

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http://www.flickr.com/photos/francisjimenezmeca/7051684437/sizes/l/in/photostream/

magic!local����������� ������������������  economy����������� ������������������  community����������� ������������������  jobs����������� ������������������  green����������� ������������������  trust����������� ������������������  &����������� ������������������  securit

y����������� ������������������  

welfare����������� ������������������  innovation

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two days

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my wayBOOK HOMES KOREA

Disrupt Airbnb by 2017

Offline Facebook

http://blog.daum.net/_blog/BlogTypeView.do?blogid=0RbSf&articleno=113

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Hanokstay

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Seoul BizstayFor Business Trip to Seoul

29 x 100 + 100 = 3,000 RoomsBOOK HOMES KOREA

Positioning

Open

Chain, Vertical

Solution Meta Platform

QUALITY: Focus Local Speed Price

Host Services

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OSTGuest Services

TaoBao

eBay may be a shark in the ocean, but I am a crocodile in the Yangtze River. If we fight in the ocean, we lose–but if we fight in the river, we win. Jack Ma, 2005

GlobalLocal

US EU AU

One Stop Travel Focus Local Speed 2017

KR only

Speed

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StrategyFocus

Local

Speed

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Price

QUALITY

Services

http://stagetest.kozaza.com/rooms/1002769

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Stay

See

Eat

Shop

Travel DataDo

Stay + Eat See Shop Do

One Stop Travel

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ownership 2 access

online 2 Offline

manufacturing 2 leasure

disruption

kozaza opportunitiesBOOK HOMES KOREA

Proven Markets: Opening and Timing Home Sharing, Host Support, TravelTech(OST), Sharing Economy Entrance Barrier, Experience, and Brand Ready to Do Marketing

Value Proposition

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TravelTechOSF

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teddisrupt Car, Taxi!Hotel!University!Bank!Factory!Restaurant!Telco!GovernmentBOOK HOMES KOREA

http://www.whiteboardmag.com/short-fuse-big-bang-4-ways-that-digital-disruption-will-change-your-industry/

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http://graphics.wsj.com/billion-dollar-club/

hometransportation

money

Sharing Economy!$ 32 Billion

The Billion-Dollar Startup Club

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http://www.whiteboardmag.com/short-fuse-big-bang-4-ways-that-digital-disruption-will-change-your-industry/BOOK HOMES KOREA

Shar ing Economy KO R E A

home

book

guide

working space

car

city

clothes

sopoong

funding

tools child care

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>

$18.2

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User’s Wow Experience: Growth Hacking

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http://www.slideshare.net/MarketRevolution/shsu-sharing-economy-collaborative-consumption

Evolution & Positioning of Transportation

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Car Manufacturing to Mobility Services

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http://www.collaborativeconsumption.com/2014/06/25/collaborative-economy-services-changing-the-way-we-travel/

Asset-light Business

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new gameBOOK HOMES KOREA

http://www.economist.com/news/technology-quarterly/21572914-collaborative-consumption-technology-makes-it-easier-people-rent-items

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http://www.slideshare.net/jeremiah_owyang/the-future-of-business-models

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Brands achieve Resiliency by collaborating with the empowered people for shared value. - Jeremiah Owyang

http://www.slideshare.net/jeremiah_owyang/the-future-of-business-modelsBOOK HOMES KOREA

Sharing Economy

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http://www.slideshare.net/jeremiah_owyang/the-future-of-business-models

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!

•Partnerships •Investment •Business model reinvention •Tapping into the crowd

(crowdsourcing)

Get Involved in Sharing Economy

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Companies in Sharing Economy

http://www.slideshare.net/jeremiah_owyang/the-future-of-business-models

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Value Chaine of Sharing Economy

http://www.slideshare.net/jeremiah_owyang/how-brands-are-leading-the-collaborative-economy

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http://www.slideshare.net/jeremiah_owyang/the-future-of-business-models

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http://www.slideshare.net/jeremiah_owyang/the-future-of-business-models

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Case Studies

http://www.web-strategist.com/blog/wp-content/uploads/2014/04/timeline12-3.jpgBOOK HOMES KOREA

Sharing Economy Partnership Examples !

• PMarriott and Liquid Space • Google and Lending Club • BMW and ParkatmyHouse • GM and RelayRides • Ebay and Patagonia • GE and Quirky • Philips and Indiegogo • Walgreens and TaskRabbit • Western Union and Airbnb • Home Depot and Uber • Kelly Services and oDesk • DHL and MyWays • Uniliver and Carrotmob • Lufthansa and Home Exchange (pley, renting lego sets) • Groupon (collective buyers power) French Post (digital identities for

registered letters) • Quirky (user-submitted ideas to the company via virtual platforms) • Starbucks (crowdsourcing design) • Dell (crowdsourcing product specifications) • Google Helpouts (skills sharing)

BOOK HOMES KOREA http://www.slideshare.net/speed101/the-rise-of-the-sharing-economy

Examples from Big Companies Tapping into Sharing Economy

!

• Virgin Atlantic (sharing luggage space) • Lego (pley, renting lego sets) • Groupon (collective buyers power) • French Post (digital identities for registered letters) • Quirky (user-submitted ideas to the company via • virtual platforms) • Starbucks (crowdsourcing design) • Dell (crowdsourcing product specifications) • Google Helpouts (skills sharing)

BOOK HOMES KOREA http://www.slideshare.net/speed101/the-rise-of-the-sharing-economy

transform

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kozaza, offline facebook

web2.0 Social Graph

life2.0 Life Graph

Life Sharing Platform

즐겁게

세상을

이롭게

!

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WE

WE

thank

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Thank You!