Setting the Course Spine 10 x 25 Strategic Plan 10 x 25 10% Reduction in U.S. Spine-Related Disability by 2025.

Setting the Course

Spine 10 x 25 Strategic Plan

10 x 25

10% Reduction in U.S. Spine-Related Disability

by 2025

Critical Factors

Believe

Inspire

Collaborate

Take Action

Objective #1Measurably raise

awareness of the spine-related disability

public health crisis in the United States

Objective #1

National Awareness Campaign

• Objectives:• Put spine-related disability on the map, with

the public, corporate America, and on Capitol Hill:

• Bring awareness to the high cost of spine-related disability – from human suffering and loss of quality of life, to financial ramifications for families and society

• Begin to build coalitions and team of vested corporate underwriters and other donors

• Generate support from Capitol Hill

National Awareness Campaign

• Tactics: • Public awareness TV, radio, print, out-of-

home, and digital PSAs

• Strategic paid media advertising:• Consumers, and • Corporate audiences in key vertical media

• Earned media campaign (public relations) with editorial placements and interview opportunities

Objective #2Establish a formal

coalition of medical and non-medical stakeholders

to address the public health issue of spine-

related disability

Objective #2

Objective #3Launch formal strategy

for achieving a 10% reduction in spine-related

disability by 2025

Objective #3

Objective #4Stimulate a national

imperative to address spine-related disability

Objective #4

How To Get Involved

• Apply for a Position on the Spine 10 x 25 Coalition Task Force• Complete paper

application

OR• Contact Michael

Reed• [email protected]

dation

• 561-427-8008

• Apply to be on a NASF Committee• Education• Research• Advocacy

• Volunteer

• Spread The Word!!

How To Donate• Text Michael Reed

with a Pledge:• 561-427-8008• Name• Pledge amount

• Donate Online• www.Spine.Foun

dation• www.Spine10x25

.org

• Send a Check:• North American

Spine Foundation• PO Box 95013• Chicago, Illinois

60694

Spine 10 x 25 Coalition

Open DiscussionOnsite Attendees

Please Use Your Microphones

Virtual AttendeesPlease Send Questions or

Comments Through the Chat Room of

your GoToMeeting Webinar

Platform