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Beyond One to One Sessions Beta Group Session 2 It all starts with a niche. 1 1 Thursday, June 18, 2009
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Beyond One to One SessionsBeta GroupSession 2

It all starts with a niche.

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What is a niche? (target market)

A group of people who have identifiable problems who hang out together in person or online.

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How is an MSOTI niche different?

In-office practice can be much broader/less specific.

Your local community = pondThe internet - ocean

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Why a niche? (target market) Need buyers Leverage your content

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The Best Part About a Niche Allows you to become the expert.People love the experts.People want the experts.

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Allows you to make the best use of your time and money.

Cool Part About Niches…

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What makes a good niche?

A group of people who have identifiable problems who hang out together in person or online.

Have an association - online or offline.

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What makes a not-so-great niche?

Too bigDon’t know they have a problemDon’t want to pay for help

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So how do we pick a niche?

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You may find that what is or has been meaningful in your life will be

your niche.

Start with what you love

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Make a list about you .. Your interests.Meaningful experiences/growthWhat you know in your heart

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Make a list about your .. Favorite books. Favorite clients. Favorite friends

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Research Google what they’d enter Look for groups online & offline Check Amazon and your local bookstore

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Only pick a niche that excites you and gets you up in the morning.

A niche needs your passion

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In Summary No niche = no $$ Niche has identifiable problems, hangs out together and has $$ to pay for solutions.

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Coaching questions for you … Where is your heart and mind headed

when thinking about a niche? What are you taking away from

today’s session?

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