SEO-up your Organization’s Wordpress Blog Marie Casas Co-Founder, Pinoy Web Startup Marketing Director, Pigmata Media
Seo Up Wordpress
Nov 01, 2014
Useful tips and introduction to optimizing Wordpress blogging system for search engines for non-marketers.
Welcome message from author
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Transcript
SEO-up your Organization’s Wordpress BlogMarie Casas
Co-Founder, Pinoy Web Startup
Marketing Director, Pigmata Media
Getting to KnowMarie Casas
CPA and Personal Finance Consultant (www.mariecasas.com)
Investments, Insurance, Personal Finance Consultation
EVP and Marketing Director, Pigmata Media (www.pigmata.com)
PHP Web Application Development, Internet Marketing
Tech-entrepreneurship Advocate (www.pinoywebstartup.com)
Reminders
Getting to KnowMarie Casas
CPA and Personal Finance Consultant (www.mariecasas.com)
Investments, Insurance, Personal Finance Consultation
EVP and Marketing Director, Pigmata Media (www.pigmata.com)
PHP Web Application Development, Internet Marketing
Tech-entrepreneurship Advocate (www.pinoywebstartup.com)
Reminders
Good toKnow
Getting to KnowMarie Casas
CPA and Personal Finance Consultant (www.mariecasas.com)
Investments, Insurance, Personal Finance Consultation
EVP and Marketing Director, Pigmata Media (www.pigmata.com)
PHP Web Application Development, Internet Marketing
Tech-entrepreneurship Advocate (www.pinoywebstartup.com)
Reminders
Good toKnow
Important Terms
Marketing your Blog
Why optimize for Search Engines
How do Search Engines Work?
Basic Techniques
Leveraging Tools of the Trade
Off-page SEO
Why Optimize for Search Engines? (SEO)
Why Optimize for Search Engines? (SEO)
14 million Internet Users as of Aug. 2007 (Yahoo!)
General Public
Why Optimize for Search Engines? (SEO)
14 million Internet Users as of Aug. 2007 (Yahoo!)
General Public
Why Optimize for Search Engines? (SEO)
Members
14 million Internet Users as of Aug. 2007 (Yahoo!)
General Public
Why Optimize for Search Engines? (SEO)
Volunteers
Members
14 million Internet Users as of Aug. 2007 (Yahoo!)
General Public
Why Optimize for Search Engines? (SEO)
Volunteers
Alliances
Members
14 million Internet Users as of Aug. 2007 (Yahoo!)
General Public
Why Optimize for Search Engines? (SEO)
Volunteers
Alliances
New Media(Blogs, Forums, Videologs, Flickr, e-Groups)
Members
14 million Internet Users as of Aug. 2007 (Yahoo!)
General Public
Why Optimize for Search Engines? (SEO)
Volunteers
Alliances
PressNew Media(Blogs, Forums, Videologs, Flickr, e-Groups)
Members
14 million Internet Users as of Aug. 2007 (Yahoo!)
General Public
Why Optimize for Search Engines? (SEO)
Volunteers
Alliances Recruitment
PressNew Media(Blogs, Forums, Videologs, Flickr, e-Groups)
Members
14 million Internet Users as of Aug. 2007 (Yahoo!)
General Public
Why Optimize for Search Engines? (SEO)
Volunteers Donors
Alliances Recruitment
PressNew Media(Blogs, Forums, Videologs, Flickr, e-Groups)
Members
14 million Internet Users as of Aug. 2007 (Yahoo!)
General Public
Why Optimize for Search Engines? (SEO)
Volunteers Donors
Alliances Recruitment
PressNew Media(Blogs, Forums, Videologs, Flickr, e-Groups)
Members Customers
14 million Internet Users as of Aug. 2007 (Yahoo!)
SERP: Search Engine Results Page
SERP: Search Engine Results Page
SERP: Search Engine Results Page
A PageRank (PR) of 10 says your website is an extremely relevant and useful resource.
A PageRank (PR) of 10 says your website is an extremely relevant and useful resource.
A PageRank (PR) of 10 says your website is an extremely relevant and useful resource.
Organic searchNatural searchFREE search
results
A PageRank (PR) of 10 says your website is an extremely relevant and useful resource.
Organic searchNatural searchFREE search
results
A PageRank (PR) of 10 says your website is an extremely relevant and useful resource.
Organic searchNatural searchFREE search
results
Adwords PPCPAID search
results
A PageRank (PR) of 10 says your website is an extremely relevant and useful resource.
Why Optimize for Search Engines? (SEO)
Why Optimize for Search Engines? (SEO)
“Free” source of traffic
Why Optimize for Search Engines? (SEO)
“Free” source of traffic
Make it easy for anyone to find your website, your articles
Why Optimize for Search Engines? (SEO)
“Free” source of traffic
Make it easy for anyone to find your website, your articles
Takes longer than PPC
Why Optimize for Search Engines? (SEO)
“Free” source of traffic
Make it easy for anyone to find your website, your articles
Takes longer than PPC
Relevant inbound links
Why Optimize for Search Engines? (SEO)
“Free” source of traffic
Make it easy for anyone to find your website, your articles
Takes longer than PPC
Relevant inbound links
PPC: Pay-per-click: “paid” search results
Why Optimize for Search Engines? (SEO)
“Free” source of traffic
Make it easy for anyone to find your website, your articles
Takes longer than PPC
Relevant inbound links
PPC: Pay-per-click: “paid” search results
Why Optimize for Search Engines? (SEO)
“Free” source of traffic
Make it easy for anyone to find your website, your articles
Takes longer than PPC
Relevant inbound links
PPC: Pay-per-click: “paid” search results
Why Optimize for Search Engines? (SEO)
“Free” source of traffic
Make it easy for anyone to find your website, your articles
Takes longer than PPC
Relevant inbound links
PPC: Pay-per-click: “paid” search results
Why Optimize for Search Engines? (SEO)
“Free” source of traffic
Make it easy for anyone to find your website, your articles
Takes longer than PPC
Relevant inbound links
PPC: Pay-per-click: “paid” search results
Why Optimize for Search Engines? (SEO)
“Free” source of traffic
Make it easy for anyone to find your website, your articles
Takes longer than PPC
Relevant inbound links
PPC: Pay-per-click: “paid” search results
How do Search Engines Work?
How do Search Engines Work?
Search for any keyword or phrase in the search box
How do Search Engines Work?
Search for any keyword or phrase in the search box
Search Engine matches your keyword to their dataset or archive of HTML documents gathered by their robot
How do Search Engines Work?
Search for any keyword or phrase in the search box
Search Engine matches your keyword to their dataset or archive of HTML documents gathered by their robot
Search Engine provides you relevant results from their dataset
How do Search Engines Work?
Search for any keyword or phrase in the search box
Search Engine matches your keyword to their dataset or archive of HTML documents gathered by their robot
Search Engine provides you relevant results from their dataset
Simple keywords can return millions of results
How do Search Engines Work?
Search for any keyword or phrase in the search box
Search Engine matches your keyword to their dataset or archive of HTML documents gathered by their robot
Search Engine provides you relevant results from their dataset
Simple keywords can return millions of results
“street children” returns different, more relevant results than street children
Basic Techniques
Basic Techniques
Make your URLs descriptive
Basic Techniques
Make your URLs descriptive
Use catchy and descriptive headlines for your posts
Basic Techniques
Make your URLs descriptive
Use catchy and descriptive headlines for your posts
Brainstorm keywords
Basic Techniques
Make your URLs descriptive
Use catchy and descriptive headlines for your posts
Brainstorm keywords
Write relevant articles and/or provide resources
Basic Techniques
Make your URLs descriptive
Use catchy and descriptive headlines for your posts
Brainstorm keywords
Write relevant articles and/or provide resources
Optimize your Images
Basic Techniques
Make your URLs descriptive
Use catchy and descriptive headlines for your posts
Brainstorm keywords
Write relevant articles and/or provide resources
Optimize your Images
Ask for links from your affiliate organizations
Make your URLs descriptive. Maximize Permalinks
Make your URLs descriptive. Maximize Permalinks
Make your URLs descriptive. Maximize Permalinks
1. Click Settings
Make your URLs descriptive. Maximize Permalinks
1. Click Settings
Make your URLs descriptive. Maximize Permalinks
Make your URLs descriptive. Maximize Permalinks
2. Click Permalinks
Make your URLs descriptive. Maximize Permalinks
2. Click Permalinks
Make your URLs descriptive. Maximize Permalinks
2. Click Permalinks
Make your URLs descriptive. Maximize Permalinks
2. Click Permalinks
Make your URLs descriptive. Maximize Permalinks
Make your URLs descriptive. Maximize Permalinks
3. Select Custom Structure.Input either /%postname%/ or /%category%/%postname%/
Make your URLs descriptive. Maximize Permalinks
3. Select Custom Structure.Input either /%postname%/ or /%category%/%postname%/
Make your URLs descriptive. Maximize Permalinks
3. Select Custom Structure.Input either /%postname%/ or /%category%/%postname%/
Make your URLs descriptive. Maximize Permalinks
3. Select Custom Structure.Input either /%postname%/ or /%category%/%postname%/
Make your URLs descriptive. Maximize Permalinks
3. Select Custom Structure.Input either /%postname%/ or /%category%/%postname%/
Make your URLs descriptive. Maximize Permalinks
Make your URLs descriptive. Maximize Permalinks
Brainstorm Keywords
Brainstorm Keywords
What will visitors search in Google or Yahoo! for?
Brainstorm Keywords
What will visitors search in Google or Yahoo! for?
Your topics of expertise
Brainstorm Keywords
What will visitors search in Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Brainstorm Keywords
What will visitors search in Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members
Brainstorm Keywords
What will visitors search in Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members
Affiliations
Brainstorm Keywords
What will visitors search in Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members
Affiliations
Important people and places
Brainstorm Keywords
What will visitors search in Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members
Affiliations
Important people and places
Recent news and events
Brainstorm Keywords
What will visitors search in Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members
Affiliations
Important people and places
Recent news and events
CAPOceans “Conserve and Protect Oceans” Foundation Example
The Conserve and Protect Oceans Foundation (CAPOceans) website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices sponsors to contribute, and serves as a repository of core documentation of the NGO.
Brainstorm Keywords
What will visitors search in Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members
Affiliations
Important people and places
Recent news and events
CAPOceans “Conserve and Protect Oceans” Foundation Example
The Conserve and Protect Oceans Foundation (CAPOceans) website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices sponsors to contribute, and serves as a repository of core documentation of the NGO.
For the Resort (Fundraising):
Brainstorm Keywords
What will visitors search in Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members
Affiliations
Important people and places
Recent news and events
CAPOceans “Conserve and Protect Oceans” Foundation Example
The Conserve and Protect Oceans Foundation (CAPOceans) website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices sponsors to contribute, and serves as a repository of core documentation of the NGO.
For the Resort (Fundraising):Resort in Calatagan
Brainstorm Keywords
What will visitors search in Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members
Affiliations
Important people and places
Recent news and events
CAPOceans “Conserve and Protect Oceans” Foundation Example
The Conserve and Protect Oceans Foundation (CAPOceans) website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices sponsors to contribute, and serves as a repository of core documentation of the NGO.
For the Resort (Fundraising):Resort in CalataganCalatagan Batangas
Brainstorm Keywords
What will visitors search in Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members
Affiliations
Important people and places
Recent news and events
CAPOceans “Conserve and Protect Oceans” Foundation Example
The Conserve and Protect Oceans Foundation (CAPOceans) website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices sponsors to contribute, and serves as a repository of core documentation of the NGO.
For the Resort (Fundraising):Resort in CalataganCalatagan Batangas
Where to stay in Calatagan
Brainstorm Keywords
What will visitors search in Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members
Affiliations
Important people and places
Recent news and events
CAPOceans “Conserve and Protect Oceans” Foundation Example
The Conserve and Protect Oceans Foundation (CAPOceans) website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices sponsors to contribute, and serves as a repository of core documentation of the NGO.
For the Resort (Fundraising):Resort in CalataganCalatagan Batangas
Where to stay in CalataganHotels Calatagan
Brainstorm Keywords
What will visitors search in Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members
Affiliations
Important people and places
Recent news and events
CAPOceans “Conserve and Protect Oceans” Foundation Example
The Conserve and Protect Oceans Foundation (CAPOceans) website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices sponsors to contribute, and serves as a repository of core documentation of the NGO.
For the Resort (Fundraising):Resort in CalataganCalatagan Batangas
Where to stay in CalataganHotels Calataganresorts calatagan
Brainstorm Keywords
What will visitors search in Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members
Affiliations
Important people and places
Recent news and events
CAPOceans “Conserve and Protect Oceans” Foundation Example
The Conserve and Protect Oceans Foundation (CAPOceans) website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices sponsors to contribute, and serves as a repository of core documentation of the NGO.
For the Resort (Fundraising):Resort in CalataganCalatagan Batangas
Where to stay in CalataganHotels Calataganresorts calatagan“calatagan resort”
Brainstorm Keywords
What will visitors search in Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members
Affiliations
Important people and places
Recent news and events
CAPOceans “Conserve and Protect Oceans” Foundation Example
The Conserve and Protect Oceans Foundation (CAPOceans) website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices sponsors to contribute, and serves as a repository of core documentation of the NGO.
For the Resort (Fundraising):Resort in CalataganCalatagan Batangas
Where to stay in CalataganHotels Calataganresorts calatagan“calatagan resort”beach batangas
Brainstorm Keywords
What will visitors search in Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members
Affiliations
Important people and places
Recent news and events
CAPOceans “Conserve and Protect Oceans” Foundation Example
The Conserve and Protect Oceans Foundation (CAPOceans) website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices sponsors to contribute, and serves as a repository of core documentation of the NGO.
For the Resort (Fundraising):Resort in CalataganCalatagan Batangas
Where to stay in CalataganHotels Calataganresorts calatagan“calatagan resort”beach batangas
team building venue calatagan
Brainstorm Keywords
What will visitors search in Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members
Affiliations
Important people and places
Recent news and events
CAPOceans “Conserve and Protect Oceans” Foundation Example
The Conserve and Protect Oceans Foundation (CAPOceans) website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices sponsors to contribute, and serves as a repository of core documentation of the NGO.
For the Resort (Fundraising):Resort in CalataganCalatagan Batangas
Where to stay in CalataganHotels Calataganresorts calatagan“calatagan resort”beach batangas
team building venue calatagan“team building” venue batangas
Brainstorm Keywords
What will visitors search in Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members
Affiliations
Important people and places
Recent news and events
CAPOceans “Conserve and Protect Oceans” Foundation Example
The Conserve and Protect Oceans Foundation (CAPOceans) website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices sponsors to contribute, and serves as a repository of core documentation of the NGO.
For the Resort (Fundraising):Resort in CalataganCalatagan Batangas
Where to stay in CalataganHotels Calataganresorts calatagan“calatagan resort”beach batangas
team building venue calatagan“team building” venue batangas
“scuba diving” philippines
Brainstorm Keywords
What will visitors search in Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members
Affiliations
Important people and places
Recent news and events
CAPOceans “Conserve and Protect Oceans” Foundation Example
The Conserve and Protect Oceans Foundation (CAPOceans) website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices sponsors to contribute, and serves as a repository of core documentation of the NGO.
For the Resort (Fundraising):Resort in CalataganCalatagan Batangas
Where to stay in CalataganHotels Calataganresorts calatagan“calatagan resort”beach batangas
team building venue calatagan“team building” venue batangas
“scuba diving” philippinesscuba diving batangas
Brainstorm Keywords
What will visitors search in Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members
Affiliations
Important people and places
Recent news and events
CAPOceans “Conserve and Protect Oceans” Foundation Example
The Conserve and Protect Oceans Foundation (CAPOceans) website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices sponsors to contribute, and serves as a repository of core documentation of the NGO.
For the Resort (Fundraising):Resort in CalataganCalatagan Batangas
Where to stay in CalataganHotels Calataganresorts calatagan“calatagan resort”beach batangas
team building venue calatagan“team building” venue batangas
“scuba diving” philippinesscuba diving batangasscuba diving calatagan
Brainstorm Keywords
What will visitors search in Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members
Affiliations
Important people and places
Recent news and events
CAPOceans “Conserve and Protect Oceans” Foundation Example
The Conserve and Protect Oceans Foundation (CAPOceans) website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices sponsors to contribute, and serves as a repository of core documentation of the NGO.
For the Resort (Fundraising):Resort in CalataganCalatagan Batangas
Where to stay in CalataganHotels Calataganresorts calatagan“calatagan resort”beach batangas
team building venue calatagan“team building” venue batangas
“scuba diving” philippinesscuba diving batangasscuba diving calatagan
For the Cause:
Brainstorm Keywords
What will visitors search in Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members
Affiliations
Important people and places
Recent news and events
CAPOceans “Conserve and Protect Oceans” Foundation Example
The Conserve and Protect Oceans Foundation (CAPOceans) website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices sponsors to contribute, and serves as a repository of core documentation of the NGO.
For the Resort (Fundraising):Resort in CalataganCalatagan Batangas
Where to stay in CalataganHotels Calataganresorts calatagan“calatagan resort”beach batangas
team building venue calatagan“team building” venue batangas
“scuba diving” philippinesscuba diving batangasscuba diving calatagan
For the Cause:Philippines ocean
Brainstorm Keywords
What will visitors search in Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members
Affiliations
Important people and places
Recent news and events
CAPOceans “Conserve and Protect Oceans” Foundation Example
The Conserve and Protect Oceans Foundation (CAPOceans) website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices sponsors to contribute, and serves as a repository of core documentation of the NGO.
For the Resort (Fundraising):Resort in CalataganCalatagan Batangas
Where to stay in CalataganHotels Calataganresorts calatagan“calatagan resort”beach batangas
team building venue calatagan“team building” venue batangas
“scuba diving” philippinesscuba diving batangasscuba diving calatagan
For the Cause:Philippines oceanocean protection
Brainstorm Keywords
What will visitors search in Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members
Affiliations
Important people and places
Recent news and events
CAPOceans “Conserve and Protect Oceans” Foundation Example
The Conserve and Protect Oceans Foundation (CAPOceans) website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices sponsors to contribute, and serves as a repository of core documentation of the NGO.
For the Resort (Fundraising):Resort in CalataganCalatagan Batangas
Where to stay in CalataganHotels Calataganresorts calatagan“calatagan resort”beach batangas
team building venue calatagan“team building” venue batangas
“scuba diving” philippinesscuba diving batangasscuba diving calatagan
For the Cause:Philippines oceanocean protection
“protection of the sea”
Brainstorm Keywords
What will visitors search in Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members
Affiliations
Important people and places
Recent news and events
CAPOceans “Conserve and Protect Oceans” Foundation Example
The Conserve and Protect Oceans Foundation (CAPOceans) website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices sponsors to contribute, and serves as a repository of core documentation of the NGO.
For the Resort (Fundraising):Resort in CalataganCalatagan Batangas
Where to stay in CalataganHotels Calataganresorts calatagan“calatagan resort”beach batangas
team building venue calatagan“team building” venue batangas
“scuba diving” philippinesscuba diving batangasscuba diving calatagan
For the Cause:Philippines oceanocean protection
“protection of the sea”Marine biology philippines
Brainstorm Keywords
What will visitors search in Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members
Affiliations
Important people and places
Recent news and events
CAPOceans “Conserve and Protect Oceans” Foundation Example
The Conserve and Protect Oceans Foundation (CAPOceans) website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices sponsors to contribute, and serves as a repository of core documentation of the NGO.
For the Resort (Fundraising):Resort in CalataganCalatagan Batangas
Where to stay in CalataganHotels Calataganresorts calatagan“calatagan resort”beach batangas
team building venue calatagan“team building” venue batangas
“scuba diving” philippinesscuba diving batangasscuba diving calatagan
For the Cause:Philippines oceanocean protection
“protection of the sea”Marine biology philippines
volunteer capoceans
Brainstorm Keywords
What will visitors search in Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members
Affiliations
Important people and places
Recent news and events
CAPOceans “Conserve and Protect Oceans” Foundation Example
The Conserve and Protect Oceans Foundation (CAPOceans) website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices sponsors to contribute, and serves as a repository of core documentation of the NGO.
For the Resort (Fundraising):Resort in CalataganCalatagan Batangas
Where to stay in CalataganHotels Calataganresorts calatagan“calatagan resort”beach batangas
team building venue calatagan“team building” venue batangas
“scuba diving” philippinesscuba diving batangasscuba diving calatagan
For the Cause:Philippines oceanocean protection
“protection of the sea”Marine biology philippines
volunteer capoceansoceanogrpahy philippines
Brainstorm Keywords
What will visitors search in Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members
Affiliations
Important people and places
Recent news and events
CAPOceans “Conserve and Protect Oceans” Foundation Example
The Conserve and Protect Oceans Foundation (CAPOceans) website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices sponsors to contribute, and serves as a repository of core documentation of the NGO.
For the Resort (Fundraising):Resort in CalataganCalatagan Batangas
Where to stay in CalataganHotels Calataganresorts calatagan“calatagan resort”beach batangas
team building venue calatagan“team building” venue batangas
“scuba diving” philippinesscuba diving batangasscuba diving calatagan
For the Cause:Philippines oceanocean protection
“protection of the sea”Marine biology philippines
volunteer capoceansoceanogrpahy philippinesoceanography philippines
Brainstorm Keywords
What will visitors search in Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members
Affiliations
Important people and places
Recent news and events
CAPOceans “Conserve and Protect Oceans” Foundation Example
The Conserve and Protect Oceans Foundation (CAPOceans) website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices sponsors to contribute, and serves as a repository of core documentation of the NGO.
For the Resort (Fundraising):Resort in CalataganCalatagan Batangas
Where to stay in CalataganHotels Calataganresorts calatagan“calatagan resort”beach batangas
team building venue calatagan“team building” venue batangas
“scuba diving” philippinesscuba diving batangasscuba diving calatagan
For the Cause:Philippines oceanocean protection
“protection of the sea”Marine biology philippines
volunteer capoceansoceanogrpahy philippinesoceanography philippines
“ocean law”
Brainstorm Keywords
What will visitors search in Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members
Affiliations
Important people and places
Recent news and events
CAPOceans “Conserve and Protect Oceans” Foundation Example
The Conserve and Protect Oceans Foundation (CAPOceans) website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices sponsors to contribute, and serves as a repository of core documentation of the NGO.
For the Resort (Fundraising):Resort in CalataganCalatagan Batangas
Where to stay in CalataganHotels Calataganresorts calatagan“calatagan resort”beach batangas
team building venue calatagan“team building” venue batangas
“scuba diving” philippinesscuba diving batangasscuba diving calatagan
For the Cause:Philippines oceanocean protection
“protection of the sea”Marine biology philippines
volunteer capoceansoceanogrpahy philippinesoceanography philippines
“ocean law”marine conservation
Brainstorm Keywords
What will visitors search in Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members
Affiliations
Important people and places
Recent news and events
CAPOceans “Conserve and Protect Oceans” Foundation Example
The Conserve and Protect Oceans Foundation (CAPOceans) website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices sponsors to contribute, and serves as a repository of core documentation of the NGO.
For the Resort (Fundraising):Resort in CalataganCalatagan Batangas
Where to stay in CalataganHotels Calataganresorts calatagan“calatagan resort”beach batangas
team building venue calatagan“team building” venue batangas
“scuba diving” philippinesscuba diving batangasscuba diving calatagan
For the Cause:Philippines oceanocean protection
“protection of the sea”Marine biology philippines
volunteer capoceansoceanogrpahy philippinesoceanography philippines
“ocean law”marine conservation
“marine conservation”
Brainstorm Keywords
What will visitors search in Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members
Affiliations
Important people and places
Recent news and events
CAPOceans “Conserve and Protect Oceans” Foundation Example
The Conserve and Protect Oceans Foundation (CAPOceans) website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices sponsors to contribute, and serves as a repository of core documentation of the NGO.
For the Resort (Fundraising):Resort in CalataganCalatagan Batangas
Where to stay in CalataganHotels Calataganresorts calatagan“calatagan resort”beach batangas
team building venue calatagan“team building” venue batangas
“scuba diving” philippinesscuba diving batangasscuba diving calatagan
For the Cause:Philippines oceanocean protection
“protection of the sea”Marine biology philippines
volunteer capoceansoceanogrpahy philippinesoceanography philippines
“ocean law”marine conservation
“marine conservation”“marine conservation” resources
Brainstorm Keywords
What will visitors search in Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members
Affiliations
Important people and places
Recent news and events
CAPOceans “Conserve and Protect Oceans” Foundation Example
The Conserve and Protect Oceans Foundation (CAPOceans) website, intended to encourage patronage of its Calatagan resort, enables prospective visitors to reserve or to inquire, provides volunteers important activities and information, and entices sponsors to contribute, and serves as a repository of core documentation of the NGO.
For the Resort (Fundraising):Resort in CalataganCalatagan Batangas
Where to stay in CalataganHotels Calataganresorts calatagan“calatagan resort”beach batangas
team building venue calatagan“team building” venue batangas
“scuba diving” philippinesscuba diving batangasscuba diving calatagan
For the Cause:Philippines oceanocean protection
“protection of the sea”Marine biology philippines
volunteer capoceansoceanogrpahy philippinesoceanography philippines
“ocean law”marine conservation
“marine conservation”“marine conservation” resources
“sustainable development”
Write relevant articles & resources
Write relevant articles & resources
Testimonials
Write relevant articles & resources
Testimonials
Case Studies
Write relevant articles & resources
Testimonials
Case Studies
White papers
Write relevant articles & resources
Testimonials
Case Studies
White papers
Summary of research papers
Write relevant articles & resources
Testimonials
Case Studies
White papers
Summary of research papers
Sharing of experience by experts, volunteers, donors
Write relevant articles & resources
Testimonials
Case Studies
White papers
Summary of research papers
Sharing of experience by experts, volunteers, donors
Messages from President
Write relevant articles & resources
Testimonials
Case Studies
White papers
Summary of research papers
Sharing of experience by experts, volunteers, donors
Messages from President
Articles on “What can I do about <your_cause>?”
Write relevant articles & resources
Testimonials
Case Studies
White papers
Summary of research papers
Sharing of experience by experts, volunteers, donors
Messages from President
Articles on “What can I do about <your_cause>?”
Tips on your topic
Write relevant articles & resources
Testimonials
Case Studies
White papers
Summary of research papers
Sharing of experience by experts, volunteers, donors
Messages from President
Articles on “What can I do about <your_cause>?”
Tips on your topic
CAPOceans can publish:
Testimonials from visitors
Testimonials from volunteers
Scuba diving tips for beginners
Photos from visitors and events
“What to do on a beach vacation”
ocean or marine protection statistics and surveys
Considerations in choosing team building venue
“How to get to Calatagan”
Upload video clips or an expert interview on Youtube
Highlight Important Terms
Highlight Important Terms
Highlight Important Terms
<h1>Blog Title</h1>
Highlight Important Terms
<h1>Blog Title</h1>
<h2>Article Title</h2>
Highlight Important Terms
<h1>Blog Title</h1>
<h2>Article Title</h2>
<h3>Important Sub-topic</h3>
Highlight Important Terms
<h1>Blog Title</h1>
<h2>Article Title</h2>
<h3>Important Sub-topic</h3>
<strong>Important Terms</strong>
Highlight Important Terms
<h1>Blog Title</h1>
<h2>Article Title</h2>
<h3>Important Sub-topic</h3>
<strong>Important Terms</strong>
<em>Important Terms</em>
Describe your images
Always use alt and title: <img src=”image.jpg” alt=”image description” and title=”image caption”>
Describe your images
Always use alt and title: <img src=”image.jpg” alt=”image description” and title=”image caption”>
Describe your images
Always use alt and title: <img src=”image.jpg” alt=”image description” and title=”image caption”>
Describe your images
Always use alt and title: <img src=”image.jpg” alt=”image description” and title=”image caption”>
Ask for links from affiliate organizations
Ask for links from affiliate organizations
To your Blog/Articles/White Papers/Resources
Dear Ms. Joni Lawrence, [real name]
I'm Isaac from CAPOceans Foundation (http://www.capoceans.org). I’m an avid visitor of your marine biology website, especially the “Marine Conservation” articles and forum. Our group has an article your readers might also find meaningful. It's "Marine Conservation for Beach Enthusiasts" on our Conserve and Protect Oceans website. It’s an easy-to-understand introduction to marine conservation for the ordinary beach-goer, including tips and do’s and don’ts. The page is located at http://www.capoceans.org/marine-conservation-for-beach-lovers/ [exact URL of your article].
I thought a good place on your site to link from would be on your "links" page, here: http://marinebio.org/Oceans/Conservation/[exact URL that you hope the site will link from].
I hope you find our article appropriate and useful.
Thanks!Isaac NewtonVP-Marketing, Conserve and Protect Oceans Foundation[full name, title, official email address, e.g. [email protected]]
Ask for links from affiliate organizations
Who?To your Blog/Articles/White Papers/Resources
Dear Ms. Joni Lawrence, [real name]
I'm Isaac from CAPOceans Foundation (http://www.capoceans.org). I’m an avid visitor of your marine biology website, especially the “Marine Conservation” articles and forum. Our group has an article your readers might also find meaningful. It's "Marine Conservation for Beach Enthusiasts" on our Conserve and Protect Oceans website. It’s an easy-to-understand introduction to marine conservation for the ordinary beach-goer, including tips and do’s and don’ts. The page is located at http://www.capoceans.org/marine-conservation-for-beach-lovers/ [exact URL of your article].
I thought a good place on your site to link from would be on your "links" page, here: http://marinebio.org/Oceans/Conservation/[exact URL that you hope the site will link from].
I hope you find our article appropriate and useful.
Thanks!Isaac NewtonVP-Marketing, Conserve and Protect Oceans Foundation[full name, title, official email address, e.g. [email protected]]
Ask for links from affiliate organizations
Who?
What?
To your Blog/Articles/White Papers/Resources
Dear Ms. Joni Lawrence, [real name]
I'm Isaac from CAPOceans Foundation (http://www.capoceans.org). I’m an avid visitor of your marine biology website, especially the “Marine Conservation” articles and forum. Our group has an article your readers might also find meaningful. It's "Marine Conservation for Beach Enthusiasts" on our Conserve and Protect Oceans website. It’s an easy-to-understand introduction to marine conservation for the ordinary beach-goer, including tips and do’s and don’ts. The page is located at http://www.capoceans.org/marine-conservation-for-beach-lovers/ [exact URL of your article].
I thought a good place on your site to link from would be on your "links" page, here: http://marinebio.org/Oceans/Conservation/[exact URL that you hope the site will link from].
I hope you find our article appropriate and useful.
Thanks!Isaac NewtonVP-Marketing, Conserve and Protect Oceans Foundation[full name, title, official email address, e.g. [email protected]]
Ask for links from affiliate organizations
Who?
What?
Where?
To your Blog/Articles/White Papers/Resources
Dear Ms. Joni Lawrence, [real name]
I'm Isaac from CAPOceans Foundation (http://www.capoceans.org). I’m an avid visitor of your marine biology website, especially the “Marine Conservation” articles and forum. Our group has an article your readers might also find meaningful. It's "Marine Conservation for Beach Enthusiasts" on our Conserve and Protect Oceans website. It’s an easy-to-understand introduction to marine conservation for the ordinary beach-goer, including tips and do’s and don’ts. The page is located at http://www.capoceans.org/marine-conservation-for-beach-lovers/ [exact URL of your article].
I thought a good place on your site to link from would be on your "links" page, here: http://marinebio.org/Oceans/Conservation/[exact URL that you hope the site will link from].
I hope you find our article appropriate and useful.
Thanks!Isaac NewtonVP-Marketing, Conserve and Protect Oceans Foundation[full name, title, official email address, e.g. [email protected]]
Ask for links from affiliate organizations
Who?
What?
Where?
When?
To your Blog/Articles/White Papers/Resources
Dear Ms. Joni Lawrence, [real name]
I'm Isaac from CAPOceans Foundation (http://www.capoceans.org). I’m an avid visitor of your marine biology website, especially the “Marine Conservation” articles and forum. Our group has an article your readers might also find meaningful. It's "Marine Conservation for Beach Enthusiasts" on our Conserve and Protect Oceans website. It’s an easy-to-understand introduction to marine conservation for the ordinary beach-goer, including tips and do’s and don’ts. The page is located at http://www.capoceans.org/marine-conservation-for-beach-lovers/ [exact URL of your article].
I thought a good place on your site to link from would be on your "links" page, here: http://marinebio.org/Oceans/Conservation/[exact URL that you hope the site will link from].
I hope you find our article appropriate and useful.
Thanks!Isaac NewtonVP-Marketing, Conserve and Protect Oceans Foundation[full name, title, official email address, e.g. [email protected]]
Ask for links from affiliate organizations
Who?
What?
Where?
When?
Why?
To your Blog/Articles/White Papers/Resources
Dear Ms. Joni Lawrence, [real name]
I'm Isaac from CAPOceans Foundation (http://www.capoceans.org). I’m an avid visitor of your marine biology website, especially the “Marine Conservation” articles and forum. Our group has an article your readers might also find meaningful. It's "Marine Conservation for Beach Enthusiasts" on our Conserve and Protect Oceans website. It’s an easy-to-understand introduction to marine conservation for the ordinary beach-goer, including tips and do’s and don’ts. The page is located at http://www.capoceans.org/marine-conservation-for-beach-lovers/ [exact URL of your article].
I thought a good place on your site to link from would be on your "links" page, here: http://marinebio.org/Oceans/Conservation/[exact URL that you hope the site will link from].
I hope you find our article appropriate and useful.
Thanks!Isaac NewtonVP-Marketing, Conserve and Protect Oceans Foundation[full name, title, official email address, e.g. [email protected]]
More Tips and Techniques
More Tips and TechniquesBuild a Resources page that can also be useful for others
More Tips and TechniquesBuild a Resources page that can also be useful for others
Link to related articles on your website
More Tips and TechniquesBuild a Resources page that can also be useful for others
Link to related articles on your website
Encourage comments from your site visitors
Reply to their comments and questions!
More Tips and TechniquesBuild a Resources page that can also be useful for others
Link to related articles on your website
Encourage comments from your site visitors
Reply to their comments and questions!
Encourage them to subscribe to your blog’s RSS feed
More Tips and TechniquesBuild a Resources page that can also be useful for others
Link to related articles on your website
Encourage comments from your site visitors
Reply to their comments and questions!
Encourage them to subscribe to your blog’s RSS feed
Link to and comment on other blog articles and websites
Technorati search (http://www.technorati.com)
Google Blog Search (http://blogsearch.google.com)
Google Alerts (http://www.google.com/alerts)
More Tips and TechniquesBuild a Resources page that can also be useful for others
Link to related articles on your website
Encourage comments from your site visitors
Reply to their comments and questions!
Encourage them to subscribe to your blog’s RSS feed
Link to and comment on other blog articles and websites
Technorati search (http://www.technorati.com)
Google Blog Search (http://blogsearch.google.com)
Google Alerts (http://www.google.com/alerts)
RSS: Rich Site Summary - allows users to subscribe to new articles via email or RSS reader
Submit to Social Bookmarking Websiteswww.socialmarker.com
Submit to Social Bookmarking Websiteswww.socialmarker.com
Submit to Social Bookmarking Websiteswww.socialmarker.com
Spread the word via microbloggingwww.ping.fm
Submit to Social Bookmarking Websiteswww.socialmarker.com
Spread the word via microbloggingwww.ping.fm
Recommended Plugins
Wordpress Plugins are free add-ons that greatly extend your blog’s capabilities. FTP required.
Recommended PluginsEnable Wordpress to auto-generate a Sitemaphttp://www.arnebrachhold.de/redir/sitemap-home/
Wordpress Plugins are free add-ons that greatly extend your blog’s capabilities. FTP required.
Recommended PluginsEnable Wordpress to auto-generate a Sitemaphttp://www.arnebrachhold.de/redir/sitemap-home/
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Wordpress Plugins are free add-ons that greatly extend your blog’s capabilities. FTP required.
Recommended PluginsEnable Wordpress to auto-generate a Sitemaphttp://www.arnebrachhold.de/redir/sitemap-home/
Take care of visitors by redirecting them from old or dead linkshttp://urbangiraffe.com/plugins/redirection/
Remove stop words like “the” “or” “and” from your URLhttp://wordpress.org/extend/plugins/seo-slugs/
Wordpress Plugins are free add-ons that greatly extend your blog’s capabilities. FTP required.
Recommended PluginsEnable Wordpress to auto-generate a Sitemaphttp://www.arnebrachhold.de/redir/sitemap-home/
Take care of visitors by redirecting them from old or dead linkshttp://urbangiraffe.com/plugins/redirection/
Remove stop words like “the” “or” “and” from your URLhttp://wordpress.org/extend/plugins/seo-slugs/
Customize the article description, title, and keywordshttp://urbangiraffe.com/plugins/headspace2/
Wordpress Plugins are free add-ons that greatly extend your blog’s capabilities. FTP required.
Recommended PluginsEnable Wordpress to auto-generate a Sitemaphttp://www.arnebrachhold.de/redir/sitemap-home/
Take care of visitors by redirecting them from old or dead linkshttp://urbangiraffe.com/plugins/redirection/
Remove stop words like “the” “or” “and” from your URLhttp://wordpress.org/extend/plugins/seo-slugs/
Customize the article description, title, and keywordshttp://urbangiraffe.com/plugins/headspace2/
Always describe images properly in the code http://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-images
Wordpress Plugins are free add-ons that greatly extend your blog’s capabilities. FTP required.
Recommended Plugins
How do people find your site?Inside Google Analytics > View Reports > Traffic Sources
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How do people find your site?Inside Google Analytics > View Reports > Traffic Sources
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Allow those who comment to Subscribe to Commentshttp://txfx.net/code/wordpress/subscribe-to-comments/
How do people find your site?Inside Google Analytics > View Reports > Traffic Sources
Recommended PluginsMonitor site usage with Google Analytics http://www.semiologic.com/software/marketing/google-analytics/
Allow those who comment to Subscribe to Commentshttp://txfx.net/code/wordpress/subscribe-to-comments/
Create an RSS feed that visitors can subscribe to. They’ll receive free updates via RSS reader or emailhttp://www.google.com/support/feedburner/bin/answer.py?answer=78483&topic=13252
How do people find your site?Inside Google Analytics > View Reports > Traffic Sources
Recommended PluginsMonitor site usage with Google Analytics http://www.semiologic.com/software/marketing/google-analytics/
Allow those who comment to Subscribe to Commentshttp://txfx.net/code/wordpress/subscribe-to-comments/
Create an RSS feed that visitors can subscribe to. They’ll receive free updates via RSS reader or emailhttp://www.google.com/support/feedburner/bin/answer.py?answer=78483&topic=13252
Speed up loading of Wordpress for search engineshttp://wordpress.org/extend/plugins/wp-super-cache/
How do people find your site?Inside Google Analytics > View Reports > Traffic Sources
Recommended PluginsMonitor site usage with Google Analytics http://www.semiologic.com/software/marketing/google-analytics/
Allow those who comment to Subscribe to Commentshttp://txfx.net/code/wordpress/subscribe-to-comments/
Create an RSS feed that visitors can subscribe to. They’ll receive free updates via RSS reader or emailhttp://www.google.com/support/feedburner/bin/answer.py?answer=78483&topic=13252
Speed up loading of Wordpress for search engineshttp://wordpress.org/extend/plugins/wp-super-cache/
Highlight important links versus not-so-important oneshttp://yoast.com/wordpress/meta-robots-wordpress-plugin/
How do people find your site?Inside Google Analytics > View Reports > Traffic Sources
Questions?
Access this Presentationhttp://www.pigmata.com/seo-for-nonprofits/
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