Online Media Strategy & Reputation Management For From Version: 1.0 Date: 1st May, 2011 Place: Kolkata Client: Rose Valley Doc Reference No: RV/2011/05/09 This proposal is solely for the use of the client’s personnel. No part of it may be circulated, quoted or reproduced for distribution outside the client organisation without prior written approval from eCeltic consulting services private Limited
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Online Media Strategy
& Reputation Management
For
From
Version: 1.0 Date: 1st May, 2011
Place: Kolkata
Client: Rose Valley Doc Reference No: RV/2011/05/09
This proposal is solely for the use of the client’s personnel. No part of it may be circulated, quoted or reproduced for distribution outside the client organisation without prior written approval from eCeltic consulting services private Limited
ECelticSEO - Rise Above The Rest
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Table of Contents
1. INTRODUCTION 5
PROJECT CONTACT DETAILS: 5 ECELTIC: 5 ROSE VALLEY: 5
2. WHY ECELTIC? 6
3. UNDERSTANDING OF CURRENT SITUATION 7
BACKGROUND 7 TARGET AUDIENCES 7 ONLINE PRESENCE 7 COMPETITOR ANALYSIS 8 HOTEL & RESORTS 8 FILM INDUSTRY GLOBAL PRESENCE 9 UNDER STANDING OF MARKETING STRATEGY 12
4. SUGGESTED SCOPE OF WORK 13
MAIN DELIVERABLES FROM ECELTIC 13 ONLINE STRATEGY FOR OTHER GROUP ACTIVITIES 13 NEW WEBSITES FOR ROSE VALLEY GROUPS 13 COMPLETE E-COMMERCE SOLUTION 15 INSURANCE PORTAL 16
5. PROPOSED MARKETING STRATEGY FOR ROSE VALLEY 17
SOCIAL MEDIA OPTIMIZATION 17 BENEFITS OF USING SOCIAL MEDIA 17 HOW SOCIAL MEDIA WILL BE USED FOR ROSE VALLEY 17 STEPS ECELTIC WILL FOLLOW FOR IMPLEMENTING ROSE VALLEY’S SOCIAL NETWORK PLAN 17 LISTS OF ACTIVITIES WHICH INCLUDES SOCIAL MEDIA OPTIMIZATION FOR CLIENT 18 REPUTATION MANAGEMENT 18 GENERAL MEASURES FOR REPUTATION MANAGEMENT 19 CONTENT GENERATION & ISSUE AWARENESS 19 INCREASE RELEVANT VISITORS TRAFFIC & PAGE RANKINGS 19 DISCUSSION POSITING: 19 ARTICLE SUBMISSION: 19 PAY PER CLICK ADVERTISEMENT & AFFILIATE MARKETING 19 STEPS ECELTIC FOLLOW TO IMPROVE YOUR ROI 20 BENEFITS OF USING ONLINE BANNER AND TEXT ADS: 20 AFFILIATE MARKETING SITES 20
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BANNER ADS: 20 LEAD GENERATION THROUGH REGISTRATION OR SIGNUP 22 USABILITY OF POP-UPS ADVERTISEMENT 22 INSTANT USER FEEDBACK DRIVEN ADVERTISEMENT 23 HEADER BANNER ADVERTISEMENT INTO TOP TARGETED WEBSITES: 23 FREE TRIAL/OFFER 24 SIDE WIDE BANNER ADS WITH DIFFERENT TYPES FOR ATTRACT VISITORS ONLINE. 25 CLASSIFIED ADVERTISEMENT 26 LOCAL LISTING 26 SEARCH ENGINE OPTIMISATION 27 WHY USE SEARCH ENGINE OPTIMIZATION 27 SUGGESTED SEO KEYWORDS: 27 ACTIVITIES FIRST QUARTER 28 OFF PAGE OPTIMIZATION 28 EMAIL MARKETING 28 STEPS TO ENSURE THE EMAIL DELIVERY 28
6. WHY ONLINE MARKETING IS TAKING OVER OTHER MEDIA 30
PRINT MEDIA 30 ANANDABAZAR PATRIKA 30 SANANDA 30 TIMES OF INDIA 30 TV CHANNELS 30 STAR ANANDA 30 WHY WEB MARKETING IS BETTER THAN PRINT MEDIA? 31 INTERNET USER’S STATISTICS 31 TRACK YOUR ROI AND KNOW YOUR CUSTOMER BETTER – 31
7. ESTIMATED BUDGET AND MILE STONES 33
8. OUR PROJECT MANAGEMENT AND EXECUTION APPROACH 34
OPERATIONS PROCESS OVERVIEW 34 PROJECT PLANNING AND MANAGEMENT 34 DETAILED ANALYSIS & PROJECT BENCHMARKING 34
8. COMPANY INFORMATION 35
PEOPLE 35 SUBIR MUKHERJEE (DIRECTOR) 35 SUVENDU JANA (CEO) 35 NIRMALYA SENGUPTA (CTO) 36 PROJECT MANAGEMENT TEAM 36
9. PREVIOUS EXPERIENCE 40
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HOTEL PROJECTS 40 REPUTATION MANAGEMENT FOR JURY’S IN 40 REPUTATION MANAGEMENT OF HOTEL TITAN 41 CLIENT: HILTON GARDEN INN 41 REX RESORTS 42
TRAVEL PROJECTS 46
CLIENT: TERRACURVE 46 CLIENT: HOTEL PLANNER 46 CLIENT : VIRTUAL TOURIST 47 CLIENT: GREEN LIFE INSURANCE BROKING PRIVATE LIMITED 48
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1. Introduction
eCeltic are grateful to Mr. Ardhendu Kumar Bose for inviting us to submit our proposal for the
project to provide online marketing support for getting best ROI.
The goal of this project is to create more potential customers through our online marketing services
and generate high revenue along with creating a strong and vibrant brand among the emerging
affluent Indian population.
We have proven experience in delivering the best online marketing services that have achieved great
ROI for the organisations we have served. We continually strive to be better by –
• Exceeding our customers’ expectations in level of service provided
• Always meeting agreed delivery timescales
• Delivering the most flexible and risk free solution
In this document we have provided an outline of the various processes involved in the execution of
the project and a general outline on our costs. This document also elaborates the project
management approach, mutual expectations, and plan of execution.
Project Contact Details:
eCeltic:
Contact Name: Gopal Das, Web Marketing Account Manager
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results appearing when searching for Rose Valley that may give a bad impression to the online
visitor.
Competitor Analysis
Hotel & Resorts
If we will search in Google “Resort at Mandarmani” , you will not find our any presence of website http://www.rosevalleyresorts.com. While its competitor having presence in both organic and paid Google listing as given below
. We have also search for “Hotel in Digha” , but didn’t find any presence of Rosevalley website there.
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Film Industry Global Presence
Google Visitor Log According to “Bengali Film” industry.
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Regional Interest of “Bengali Film Industry” & Its Business region:-
On the above Regional map you can see the visitor popularity in India.
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Competitors present in Google Local Listing
Social Media Presence of Rose Valley We have searched the Global presence of Rosevalley as compared to its competitors, we can see that its competitors doing lots of social media marketing and getting huge amount of direct or referral visitors.
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Under Standing of Marketing Strategy Rose Valley spends a significant amount of money for marketing the group through traditional TV &
print media. However it is time to evaluate if there is any other option available for better ROI and
Branding. Nowadays young affluent people are using internet for finding information and
convenience for their decision making process. We feel it is a right time that the corporate identity
and communication strategy should be empowered with a strong online strategy to capture the
attention of the growing online user base. Online channels are the most suitable media form for
customer acquisition in the sectors Rose Valley is operating in now.
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4. Suggested Scope of Work eCeltic as a partner agency of Rose Valley wants to develop dominant web presence with the ultimate target is to in achieving more ROI through online marketing and search engine optimisation.
Main deliverables from eCeltic
Whenever people search with related keywords, their website will be visible in top positions across different search engine results (e.g.: Google, Yahoo, Bing etc)
Make the Rose Valley Brand stronger in the Indian market to enhance the trust of the consumers; creating mini sites and updating the current sites
Accumulate good reviews from the authoritative and leading sites about various Rose Valley group activities
Strong and engaging Social Media Presence
Generating more followers, friends and subscribers through various social networking sites
Online reputation management for the Rose Valley, minimising any negative mentions ensuring a positive impression through blogs, article submissions, press releases and forum comments
Overall our main target is to increase sales and help them generate more revenue through various online channels
Regular project communication and detailed reporting of the achieved goals
Strong project management ensuring completion of targets on time
End of month progress and lead generation report
Online Strategy for Other Group Activities
New Websites for Rose valley Groups
We will develop on Rose valley corporate domain, Hotel & Resorts, Travel and rest of domains wil start after completion those projects done. We will give profession looks and functionality. Before adding any final design and functions our team will inform you .
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Here is the Structure of development:
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Why is the user on your website? The design or redesign of any website should start with an analysis of existing and prospective users. A key aspect to consider is why the user has chosen to visit the website on that occasion – referred to as a site visit goal. This report considers users who are on a website for one of the following two reasons: • to gather information – looking for information such as hotel amenities, or the rates and room availability on a known stay date etc. in order to eventually make a reservation (comparison shopping) • to make a reservation There are other reasons for visiting a website – for example to make a customer service enquiry, to cancel or modify a reservation, to check the level of a users loyalty card points – but this report addresses the user goals of information-gathering and reservation-making. What is a booking process? A booking process determines how the user navigates through a series of sequential phases in an
online hotel reservation.
For example, a user may:
1. Enter required city and stay-date
2. Review options from available hotels, rooms, and rates
3. Select a suitable hotel, room, and rate
4. Enter guest and payment details
5. Confirm reservation
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Enter occupancy and number of rooms at the start
Insurance Portal
For the insurance arm of Rose Valley a new online lead generation portal could be designed and developed for new customer acquisition. This is one of the latest trend in the industry as you can see from the website for all the insurance companies as well as the intermediaries like – http://www.policybazaar.com/ http://www.insurancemall.in http://www.apnapaisa.com
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Social Media Optimization The key to a successful Social Media campaign for Rose Valley is not about reaching a mass audience
and blasting various messages. It would be more about reaching the influencers, developing
relationships, and having a conversation that will generate long term benefits through their
advocacy of the brand.
Benefits of Using Social Media
66% of the Global Internet population visit Social Networks and mostly all young decision makers
Time spent on social networks is growing at 3X of the overall Internet rate
Undisputedly the best online medium to build up solid brand awareness
Acts as word of mouth
Two way communication activities
Platform to Interact with your target audience
One of the most effective mediums to generate quality leads
How Social Media will be used for Rose Valley
We will listen to Rose Valley’s audience
We will engage with your audience
We will provide relevant information
We will create a vibrant online Rose Valley community
We will measure the results and take action accordingly
Steps eCeltic will follow for Implementing Rose Valley’s Social Network Plan
Listening & Learning :
Start monitoring what customers are saying about Product or brands and using this information to support your Marketing Goals. eCeltic will be testing different social media tactics and finding out what works best for Rose Valley.
Engaging, Build Relationship & Create Awareness:
eCeltic on behalf of Rose Valley will interact with key audience though social media channels like Facebook, Twitter etc. in order to build awareness for Rose Valley. It will increase visibility in the right areas and stick in the minds of others through active interactions on many different levels.
5. Proposed Marketing Strategy for Rose Valley
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Lists of Activities which includes Social Media Optimization for Client
Profile Creation: Profile creation on social networking websites, each profile will be having a related blog associated with them. The profiles will be created on sites like:
Faceook.com Linkedin.com Twitter.com
These profiles will be as real as far as possible – These profiles will build friends communities and will talk about (USP and Services offered by Rose Valley)
USP: Two international gateways resulting in uninterrupted connection. Plans catering to all kind of Audiences.
Some blogs created by these profiles will send links to landing pages for the services.
Blog Promotion: Blogs will be promoted on Social Media & Bookmarking sites. Example: E-blogger
Groups Creation: Independent groups will be created on sites like: Facebook.com Orkut.com Twitter.com
Reputation Management
Negative feedback, bad postings, and bad comments can really hamper the reputation of any large
organisation. It can ruin a good corporate image that has been built up for years. We found a lot of
negative feedback regarding Rose Valley on the web. We can suppress these negative comments
from coming in the top and decrease their visibility.
If you search by “Rose valley mandarmani resorts good service reviews” you can see this bad review in first place in Google.com. Just imagine the impact this would have on the potential customers.
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General Measures for Reputation Management
eCeltic will improve how others think about your organization and will respond directly to the feedback through online channels. You may also want to improve the company image as an expert by being consistently involved in discussions of topics or aggregating information that are relevant for your organization.
Content Generation & Issue Awareness
eCeltic will encourage your audience to create content about services and share it
with others and persuade fans to talk about your issues to others (word of mouth). New Blogs and new sites will be created Forums and our network of sites will be used for posting new comments
eCeltic will be using social media tactics to drive traffic to the landing pages (Service
Specific) which helps in improving search engine ranking for your website.
Discussion Positing:
eCeltic will be posting discussion related to your services. Example: answers.yahoo.com
Article Submission:
eCeltic will be submitting articles daily on 100 top articles submission sites. These articles will be covering topics about Rose Valley services. By having a lot of people read such articles from your organization, we will make the company popular.
Press Release: eCeltic will submit Press Release as and when it is done on 100 top PR sites.
Review Sites: eCeltic will post relevant reviews on top influential sites
Pay per Click Advertisement & Affiliate Marketing As far as Rose Valley’s competitive market is concerned we find 4 scopes in the field of Paid Networks. Those are Text Ads in Google Search Network & Other Search Partners, Image Ads, and Banners & Video Ads. Banner Ads & Video Ads are very important in terms of branding. Brand awareness can be created by running banner ads and video ads on most popular websites in India through which we can generate traffic to the landing pages. Example: Economic Times. Pay Per Click – Text Ads Text Ads are very powerful media for your organization. If a user clicks on our Ads that we have placed in front of them, then the user directly reach to a landing page and this will help in lead generation through Google & Partner Network.
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Pay Per Click ROI Measures eCeltic will ensure that management of your Pay per Click Campaign requirements is aligned with your Marketing Goals resulting in a robust ROI. Our detailed ROI marketing measurement steps enable us to meet requirements of yours.
Steps eCeltic follow to improve your ROI
Creation Of Landing Pages – Product Specific
Effective CPC (Cost Per Click)
Lead Generation Techniques
Keeping a close eye on Ad Performance
Checking Footfalls versus Genuine Clicks
Continual Tracking of Conversion Rate
Focused Spending on Advertising Budget
Demographic & Geographic understanding of student behaviour
Monitoring direct response rate and admission levels Google Adwords would be the most important tool in generating quality leads for Rose Valley because this entail pull advertising rather than pushing your ads to the customers. In other words, people who are searching for services you provide would be shown the ads. Facebook Ads are another area where specific users would be targeted for Rose Valley. Quality leads will be acquired by filtering users by age, gender, location and interest. Your ads would be placed right in front of those looking for services similar to what you provide.
Benefits of using online banner and Text ads:
Ability to Target Locations
Ability to Target Demographics
Ability to Target Placements (On which websites ads should show upon)
Ability to Test and Optimize various ads, keywords and finally come up with better performing campaign
Transparency on where your budget is being spent and what you are getting back. You not only see how many clicks and conversions did you get out of your budget but also can witness which slogan, which tag line and which picture is generating revenue for you.
Affiliate Marketing Sites
Different affiliate marketing strategy and multi-level marketing options will be used to generate better ROI.
Banner Ads: Banner Ads is a specific segment wherein your ads are shown on websites that are not on Google Content Network (For Example: facebook.com, yahoo.com, rediff.com etc.)
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These ads are shown on the prime position of their website where any visitor would definitely have a look at the ads, you would then be charged when any interested party clicks on them.
The figure below shows how a banner advertising system works. In this example, a company creates and submits a small banner ad to a banner advertising network and selects location, time and category as the ad promotion criteria. The banner advertising network submits these ads to multiple web sites that have agreed to be part of the banner advertising network and keeps track of the transmission, selection and response to these ads. The web site system operators insert the banner ads on their web pages in specific locations.
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Lead Generation Through Registration or Signup
Usability of pop-ups advertisement
From here user will directly get interred into the website and also retrieve his/her required
information.
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Instant user feedback driven advertisement
Header banner advertisement into Top targeted websites:
It’s a most demanded event because according to human point of view visitors first view will
be on the top of the page and that would be beneficial to the client.
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Free Trial/Offer
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Side wide banner ads with different types for attract visitors online.
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Classified Advertisement
It’s a another digital marketing platform where we will get direct visitors through business
listing of those targeted websites
On the above the top targeted classified web portals are listed, we will publish your business listings into it.
Local Listing The map that you occasionally see right at the top of Google’s search results is the Local Business Listings. These lists tend to show upon services where regional modifiers are used as part of the key terms, i.e. “hotel in Mandarmoni” The prime positioning of listing on Google’s result page means that if you’re focusing on a particular location for services the local business listing would really be prioritised in your SEO Programme. Google’s Local Listing are technically separate to organic SEO, yet rely largely on the same basic rules for success, vital being the use of good relevant content. Listings are created through Google Adwords with options to add a brief description and all the important location which is highlighted on the result map. It’s so quick to set up, and depending on type of institute you are running, the benefit can be incredible.
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Search Engine Optimisation Search Engine Optimization is the process of improving the volume and quality of traffic to a website from search engine via “natural listing” search results. Optimizing a website primarily involves editing its content and HTML coding to increase its relevance to specific keywords and remove barriers to indexing activities of search engines.
Why Use Search Engine Optimization
There are 5 main reasons as to why companies should be looking towards implementing a Search Engine Optimization (SEO) strategy, all of which serve to deliver an effective alternative to traditional marketing methods with targeted and measurable results.
Increased traffic & Conversion rates
Reduction in costs
Increased brand awareness
Increased browser and client satisfaction
Complements traditional marketing campaigns In order to implement SEO we need to finalize relevant keywords. So find below some relevant keywords with rational traffic for your reputed institute. We can surely entertain any requests regarding keywords for your personal projects from time to time. We work on commitment basis to rank at 70% of the keywords on the first page of Google before the end of 9-12 Months
Suggested SEO Keywords:
Mandarmani resort Mandarmani beach resort
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Hotels in Mandarmani Hotels in Digha
Hotels in portblair Best hotel in Digha
Activities First Quarter
Initial Site & Target Audience Analysis
Search Engine Friendliness Analysis
Competitive Analysis
Ranking Analysis
Meta Optimization & Content Optimization
Site Code Optimization
Submission of Home Page to major Search Engines & Directories
Sitemap Creation
Google Analytics & Google webmaster creation & Integration
Off Page Optimization
Link Exchange
Article Submission
Social Bookmarking
Forum Posting, Yahoo Answers
Directory Submission
Social Page Creation
Classifieds Submission
Press Release Submission
RSS Feed Submission Detail monthly plan would be produced before project execution
Email Marketing Email Marketing is said to be the best online medium to retain current customers. And it’s well known that continuing with current customers is much cheaper and profitable than acquiring new ones. Even Email Marketing can be used as a marketing tool to acquire new business. We follow certain steps to ensure that your email gets delivered in the inbox of your prospect, rather than the junk folder.
Steps to ensure the Email Delivery:
Quarantine the Database
Hard Bounce
Soft Bounce
Create HTML Templates
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Rich Graphic Designs
URL Tracking
Easy to Unsubscribe
Tracking Codes
CAN SPAM Compliant
Printable Coupons which when provided by subscribers at the time of registrations, would be awarded by certain discounts.
Links to your websites A separate database would be created for those who respond positively to the emails that we send to them. Then next level information would be shared with them, keeping things in mind what services they clicked upon or focus more upon to carry forward the conversation with your customers.
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6. Why Online Marketing is taking Over Other Media Traditional Print, Radio and TV media is very good for ‘Local’ branding and has its own merits. The only issue with this traditional form of marketing is there is no direct measure available for return of investment. Also someone needs to pay a premium price or investment in putting their ads in these places If we take an example of Print Magazine –
Print Media
Anandabazar Patrika
Circulation
Print Circulation - weekdays: 1,120,420
Print circulation – Sunday: 1,627,062 Cost
Anandabazar Patrika Full Page Ad – 25 lakhs per day and more for whole West Bengal
Sananda
Circulation
Monthly Circulation: 30,000
Mostly women subscriber Cost
Sananda Magazine Full Page Ad – 1 lakh
Times of India
Average paid Sunday circulation is 10,19,388 and Monday - Friday circulation is 7,23,181
TV Channels
Star Ananda
Average No of Viewers: 430,00,000 TV ad production cost – 4 to 6 Lakhs Depending on the time and program the cost varies. Star Ananda charges Rs 4000 per 10 second each time the ads are showing on the TV. General Ad lengths are 20 -30 seconds and the ads needs to be showed various times during the day/month. In general you need to give 5
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Even with all this cost you are never sure how many readers/viewers is actually becoming your customer.
Why Web Marketing Is Better than Print Media?
Ads are interactive
In the same place, you can place multiple ads with different caption, colour, image for
different user group
You can update the ads immediately with user input
Your company displayed 24 hours a day, 7 days a week, 12 months a year in any part of the
World. While in newspaper your ad will be gone next day
Online media is going to overcome print media (http://www.pwc.com/gx/en/press-
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and experience in applying modern business management concept in Business. He has enough
knowledge of implementation on Web Platform like, MySql, PHP, Java Script, Apache, HTML, IIS,
ASP.NET, AJAX, Relational DBMS like Oracle, SQL Server, Sybase, Informix, and in Java, JSP, Entity
Bean, Session Bean, and DB2-400, CL-400, RPG-400, SQL-400 etc.
Nirmalya Sengupta (CTO)
Nirmalya is the technical director of our offshore team, managing the overall architecture and
engineering of the project. Having 8 years experience in Object Oriented Programming, Java
technology, MySql, Oracle and advanced knowledge in Microsoft technologies he is also responsible
for leading the development team. He has vast knowledge of developing different applications on
Java, Servlet, JSP, Spring, Oracle, and MySql. He analyses, designs, develops, implements workflow
applications with all other duties to automate internal processes. He manages the process
compliance for all SDLC phases, interacts with Users and Team and prepares Analysis Reports and
Requirement Specifications.
Project Management Team Santanu Brahma: Project Manager of Programming and Design
Santanu Brahma is the young and dynamic Project Manager of Programming and Designing at eCeltic. With over five years of experience in the industry he has honed his programming and designing skills meticulously. He started out with Olexa Interactive in 2007 and slowly made his way through all along learning and increasing his experience. His experience in the programming industry molded him not only into a wonderful designer and programmer but also brought out the latent managerial skills within him. The in-depth industry knowledge and experience that he has acquired over the years has given him the capability of handling multiple projects simultaneously and executing them with utmost accuracy. His enthusiastic nature and eagerness to learn new things enables him to think out-of-the-box and come out with unique solutions. Santanu is a decisive, action-oriented and results focused professional who is driven by new challenges, he is truly an indispensible part of eCeltic.
He will tracking all times on Rose valley projects and if require anything will discuss with
Gopal Das: Web Marketing Account Manager
Gopal Das has completed his Master degree in Computer Application & IT Services, after which he
has worked for over a six years in the Indian IT industry working for both the solution providers and
the end-users. Having seen both sides of the coin he can deeply appreciate the need for
understanding a business inside out before implementing solutions. Analytical skills apart, his
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expertise lies with managing and coordinating teams. He has a tremendous ability to deliver. He
constantly ensures that the project is delivered exceeding the client’s expectations and on-time.
Gopal’s background is very technical and brings to the table a wealth of knowledge in information
systems that help him understand the technicalities while using his communication skills to address
the project team and transfer knowledge.
Gopal Das will keep regular communication throughout the project with the eCeltic team and Rose
Valley. Internal communications will be channel through our e-Collab project management tool,
which can also be accessed by Rose valley to assess the status and activities of the project.
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eCeltic Team
Brian Martin
Designation: Business development manager and web Digital marketing consultant
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9. Previous Experience
Hotel Projects
Reputation Management for Jury’s In
Requirment
To remove bad reviews from SERP results of Google. It was found that Hotel Jury’s Inn had a number of bad reviews when searched in popular search engines like Google which was affecting its brand marketing. They contacted eCeltic for brand management.
Our solution Our dedicated and highly skilled team has successfully executed brand management and removed all the bad reviews which were affecting the hotel’s brand value. eCeltic has turned the table around by giving excellent reviews on topmost brand generating websites. We have successfully applied content syndication process and the results are outstanding.
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Reputation Management of Hotel Titan Requirement To remove bad reviews from SERP results of goggle. It was found that Hotel Titan Inn had a number of bad reviews when searched in popular search engines like Google which was affecting its brand marketing. They contacted eCeltic for brand management.
Our solution Our dedicated and highly skilled team has successfully executed brand management and removed all the bad reviews which were affecting the hotel’s brand value. eCeltic has turned the table around by giving excellent reviews on topmost brand generating websites. We have successfully applied content syndication process and the results are outstanding.
Client: Hilton Garden Inn
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Business Challenge:
Generate online sales leads in the competitive market and look into more innovative avenues for cost reduction and productivity enhancement.
Background:
Perform extensive optimization and improve traffic to the portal. A good ranking in search engines (Google, Yahoo, Bing) within the target period.
Client Feedback:
“Truly, we were in distress, when e-Celtic saved our boat to fight back and emerge as the leader in the vast ocean. In no time we sailed past competitor due to Celtic’s smart and aggressive planning to bring back customer’s faith towards our products. e-Celtic instilled confidence in us at the right hour and help us succeed.” Isabel Clare Relationship Manager Hilton Garden Inn
Currently we are working on similar projects for Mission Hospital Group, DSMS Group, Hi-Tech Group and Kalinga Hospital Orrisa.
Rex Resorts
Our Client http://www.rexresorts.com from the travel sector also but competing in different markets. If we look at our client website’s visitor channels we will find several options as explained below.
Example 1:
It’s an online booking portal, we have listed our client details there to get 100% conversation into client website.
Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 43 of 48
ECelticSEO - Rise Above The Rest
Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 44 of 48
Example 2:
Got our client listed into top Destination guide portals to give perfect guide to the end users.
Example 3:
Created company profile listing into top business portals and also listed into Google Search page.
ECelticSEO - Rise Above The Rest
Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 45 of 48
Example 4:
Global presence with reach media, which will convert 60% traffic/visitors to the original website. YouTube publication is one of the most powerful for disseminating viral videos.
ECelticSEO - Rise Above The Rest
Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 46 of 48
Travel Projects
Client: Terracurve
Business Challenge: Achieve the ‘be all and end all’ tag in the Green Travel sector.
Background:
A paramount solution towards the Green Travel to feature among the top bracket companies thriving in this sector. We delivered an enhanced web presence and improved visibility with a high flow of traffic into the portals.
Client Feedback:
“Impressed with the professionalism and attitude shown by the e-Celtic team towards promotional planning to generate leads based on local search criteria. Particularly remarkable was the promotional aspects regarding Hotel Indigo San Diego which worked wonders. Happy that e-Celtic performed smartly and kept our staff busy attending customers ever since we handed over the project.” Sam Henderson Marketing Executive Terracurve
Client: Hotel Planner
Business Challenge/Benefit of Clients: The leader has it all, but it was holding back reputation to gain customer advantage based on leads generation that tempted us to perform on the project. Background: The client expected to portray themselves as a full scale event management group and perform well for hot keywords to gain a strong foothold in the industry. Customer loyalty
ECelticSEO - Rise Above The Rest
Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 47 of 48
was the focal point for the company and so retaining possible deflecting customers was a key deliverable too.
Client Feedback:
“Initially reluctant, but we realized being on the right track by handing over the job to e-Celtic and even looking forward to continue with them in every major project we undertake. There effort was truly commendable.” John Ferdinand Marketing Manager Hotel Planner
Client : Virtual Tourist
Business Challenge/Benefit of Clients
Acquire a leading edge in the business.
Increase sales productivity.
Convert more visitors into potential customers.
Excavate more areas of online marketing.
Examining customer behaviour and attitude towards services.
Background:
Ultimate motive was to build an organized plan and act accordingly as per client requirements and expectations to develop a long term plan.
Reputation Management:
It was more responsibility on our part to improve branding and enhance customer visibility on the web. Good blog posts ensured we are in the right league eliminating negative perception and renew interest in people towards high standard services.
Client Feedback:
“The past 3 years association with e-Celtic was incredible and we are pleased with their effort and services. Their suggestions and guidelines were awesome and impactful to achieve the target we desired over years. Thanks e-Celtic for your major contribution. You made us proud.” Auslyn Taylor General Manager Virtual Tourist
ECelticSEO - Rise Above The Rest
Proposal for an Online Marketing Strategy | Rose Valley | Confidential | 09.05.2011 |Page 48 of 48
Client: Green life Insurance Broking Private Limited
Business Challenge/Benefit of Clients:
Their main challenge Increase sales through digital marketing and increase Green life insurance sales through our online promotion activities.
Background:
Green life Insurance is an online insurance brokerage company in India dealing with all types of insurance from different insurers in India. Their aim to succeed in the fast growing insurance sector to evolve as the market leader and consequently serve customers with ultimate satisfaction through online marketing.
Client Feedback:
“e-Celtic helped Green life Insurance in gaining a prominent search engine presence for relevant keywords and drive highly targeted traffic to website and enhancing its brand through use of social media..”