EMRS – 27.08.2013 13:30 Welcome and brief introduction by the project group 13:45 Statement on the American retail market and a unique children’s concept by Shawn Parr, Kids77 USA, via Skype 14:15 Statement on Novotex’s experiences on the Japanese market with shop partnership by Lasse Simonsen, Novotex 14:45 Coffee break 15:00 Presentation on the Chinese retail market and children’s products by Kim Chan, Barca CHINA 15:30 Rounding off and updating by the project group Seminar 27.8.13 AGENDA
Seminar 27.8.13. AGENDA. 13:30 Welcome and brief introduction by the project group 13:45 Statement on the American retail market and a unique children’s concept by Shawn Parr, Kids77 USA, via Skype 14:15 Statement on Novotex’s experiences on the Japanese market with - PowerPoint PPT Presentation
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
EMRS – 27.08.2013
13:30 Welcome and brief introduction by the project group
13:45 Statement on the American retail market and a unique children’s concept by Shawn Parr, Kids77 USA, via Skype
14:15 Statement on Novotex’s experiences on the Japanese market with shop partnership by Lasse Simonsen, Novotex
14:45 Coffee break
15:00 Presentation on the Chinese retail market and children’s products by Kim Chan, Barca CHINA
15:30 Rounding off and updating by the project group
Seminar 27.8.13
AGENDA
EMRS – 27.08.2013
- Project description- Constellation of the project group- Why Created4kids?- The retail concept - The business concept
ContentsSeminar 27.8.13
EMRS – 27.08.2013
Created4kids is a common retail platform for Danish
children’s products
The object is to create a shop concept focusing on experiences and edu-tainment.
The remote market like China, where concepts with experiences are of interest are interesting. Other remote markets such as the USA and Japan will also be
looked at.
Concept description
EMRS – 27.08.2013
An initiative in the Region’s creative growth strategy which must develop the business areas of the future in the cross-field between the different creative sectors and between the creative sectors as a whole, and other private and public players.There was a round of applications in January 2013, where there are nine partnerships which, during 2013, will show new ways of realising the potential in the creative companies.
Works to promote innovation and growth in small and medium-size housing, clothing and creative companies.Innonet applied for inclusion of the project Created4kids in More.Creative and was selected as one of the nine out of 78 projects.
NEXTPhase 2 – late 2013:Selection of five of the nine projects
The constellation Created4kids
The project group
EMRS – 27.08.2013
Designs and produces concepts for the retail sector
TASK: Design of retail concept. Production of equipment.
Works to promote innovation and growth in small and medium-size interior, clothing and creative companies.TASK : Project management, networking, and applications for public funding
Consultancy company specialising in administration, organisation and branding within the fashion and design sector
TASK: Chinese company, business strategy
Communication house with several bureaus, all with expertise within marketing and communication.TASK: Branding and communication platform.
Partners in Created4kidsThe project group
EMRS – 27.08.2013
Why does Created4Kids have the potential for success?- Significant demand in the distant markets for new concepts from the West
- Danish quality and Danish values are desired as “the good life”
- Combining playing with learning is a unique concept which promotes creativity among children by
providing something they don’t normally focus on.
- High growth with many potential consumers
- The concept is innovative and the Nordic countries have/Denmark has a unique DNA
How will we achieve this success?- Strong branding through the Danish core values
- Communication and partnership with Danish brands
- Danish quality
- Innovative shops - “experiences”
- Strong project management and strategies
- Strong partnership (network)
- Work on several fronts, also via other commercial cultural activities in
cooperation with the embassies and a common Nordic concept
The foundation
EMRS – 27.08.2013
It’s difficult to break into remote markets. Many markets are having a strong retail structure where many Danish brands normally use wholesale sales channels.
Together we’re stronger.
- One common knowledge platform
- One concept
- Solidarity and communication
- Strong branding
- Strong strategy and management
Together we’re stronger!The foundation
EMRS – 27.08.2013
MISSION
Designed with love from Denmark- let’s explore, play & learn
Result of the strategy tool INSIGHT:Children love to shop when they set the terms – and at eye height. They’re
happiest in a universe where they move, are involved, become curious and play - altogether in an attentive interplay with parents and other children.
Children inspire/ look up to adults and children a little older than themselves.
The retail concept
EMRS – 27.08.2013
Setting target groups
Target group: Children aged 0-10
Goal: Create a retail/e-tail platform to market in various remote markets.
Concept: edu-/entertainment
What should we brand? Danish values such as genuine democracy, play &
learn, the world’s happiest people, broad-mindedness/confidence, the whole
person, community/individualism, sustainability and design traditions.
1) Brand Multi brand (testing) platform Increase revenues/export share Go to market without real/true brand awareness (more a label than a brand) Go to market without developed branded retail model (today mainly wholesale) Less pressure on revenue performance (m2 turnover) – you never have a second
chance for a first impression – and yet: A second chance for a first impression Possibility to develop into stand alone concepts if proven to be a strong concept
2) Consumer Enhanced shopping experience Denmark as a shopping destination Danish (Children) Lifestyle Shopping Experience and Values Cross category shopping experience Event based
Business strategy
EMRS – 27.08.2013
3) Property developer New strong concepts, innovative labels supported by lifestyle shopping
experience needed to increase and drive traffic Looking for new concepts, not just super brands or stand alone mono store
concepts Traffic generator: Increased traffic caused by commercial edutainment
lifestyle concept – to the benefit of the entire shopping mall – traffic is a main issue and we can create overall traffic
4) Retailer/Franchise Partner New concept Possibility to exchange brands from the platform (more eggs in the basket) Shopping experience and edutainment is “next practice”