Seed Strategy, The Growth Acceleration Firm

IT’S ONLY CALLED INNOVATION IF YOU’RE FIRST

What’s riding on speed to market?Everything. At Seed Strategy, we live and breathe the urgency of meaningful innovation. That’s why we get it right the first time every time, helping you maneuver faster.

START ATTHE FINISH LINE When envisioning what’s possible for your brand through strategic innovation, we believe in applying the last test first—will it grow your business? That way you know if you have a meaningful idea before you set resources in motion.

Our varied and vast experience provides a unique perspective on how our recommendations will move consumers, customers and stakeholders alike. Our expertise can help you make the most of your opportunities and navigate the complexities all the way to shelf.

We see the untapped potential for accelerated growth.

Platform Creation Competitive & Marketplace AnalysisStrategic Assessment

Segmentation Illumination transforms mountains of data into vivid consumer portraits for strategic activation.

Brand Expression crystallizes the brand experience to sparkle among the clutter.

Consumer DecodingConcept Vetting

The Hive custom-recruited online colonies yield deeper insights and fully vetted concepts.

Perfect Circle respondent-recruited in-homes reveal truths only friendswould know.

sPanel scalable online surveys meld the best of qualitative and quantitative research.

MOVEQUICKLYIN THERIGHT DIRECTIONRework is like being stuck in reverse. We promote forward momentum with a disciplined approach customized to your needs, utilizing hypothetical modeling, consumer-as-compass and our proven suite of tools.

IF YOU NEED…

Breakthrough IdeationRetail-Ready Concept Creation

Greenhouse ideation activities inspire fresh thinking from multi-functional teams.

Fab Team custom-recruited thought-leaders inspire, inform, ideate.

Thumbprint generates names that evoke the benefit, experience and breakthrough story.

Ideas By Seed is our unique way of creating breakthrough package design, product graphics, brand identities and other marketing communications.

Selling StrategiesChannel Strategies

Flight Path consultation and multi-media support help createthe internal alignment needed to get to shelf.

Landing Lights consultation and multi-media selling support help create a compelling story for trade customers based on their unique needs.

Technology makes it possible for a group of consultants to work together from separate locations. But that’s not how great ideas are born. At Seed, our dynamic team works elbow-to-elbow each day sharing inspiring views to build better ideas, faster. It’s how we prefer to collaborate with our clients as well—at human speed.

RUN WITHFASTERCOMPANY

EXPECTTHRILLINGCONCLUSIONSFrom the beginning, we have met the quantifiable success criteria set by our clients on every project.

On average, more than 74% of our concepts placed in testing

exceed hurdle rates**Across 147 major innovation portfolio

generation projects over the past 8 years, an average of 74% of concepts

met or exceeded success hurdles.

HAVE FUN EVERY STEP OF THE WAYFun. It’s a humble word, but it’s the best we’ve got to describe one of the things people like most about working with Seed. Part of that stems from the fact that we take our work very seriously, but not ourselves. We also approach the work like it’s play, so it’s not only more productive, it’s also more… well… fun.

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WHAT CAN WE ACCELERATE FOR YOU?

+1 859.594.GROW (4769)Seed Strategy, Inc.740 Centre View BlvdCrestview Hills, KY 41017