Secondary Research on the Popularity of ESPN

Anchors:

JustinGardiner

KaleighCourville

- Secondary Research

-Data that has been previously gathered.

- Secondary Research

Key Advantages:-Can help to clarify or refine the issue or problem.-Might provide solution to research problem.- might provide primary data research alternatives.- can alert the researcher to other problems.- Provides background information enhancing research credibility.

Key Disadvantages:-Might be outdated or questionable.- Qualitative nature makes analyses difficult.- Could be misapplied to your situation.- Might be biased (intentionally or unintentionally)- Lack of available data on your topic.

ESPN

Brand Strength- Awareness of ESPN: 97%- #1 Media Brand in Sports

-#4 Leading Name in Sports1) NFL 4) ESPN 7) NASCAR2) Nike 5) Adidas 8) NHL 3) NBA 6) MLB 9) NCAA

Source: Brand Research Study, Keleman & Associates Inc. 2006

- Secondary Research

ESPN Radio reaches over 22 million* listeners a week in 2008

*9% increase over 2006

63% of ALL sports formatted stations are ESPN affiliates.23% of ALL news, talk or sports stations in the U.S. are ESPN affiliates.

Source: BIA Research Affiliates; #’s as of 01/31/07

Only link?

Percentages

Source: SRI Knowledge Networks, 2006

102 MM use an ESPN property inAverage week

57% of Men use ESPN media in average week

81% of Avid Fans use ESPN media every week

25% of ALL media time consumed by Avid Male Fans is to ESPN

- Secondary Research

- Secondary Research

KEY FACTS :KEY FACTS :

265 M HH Worldwide

196 Countries

182 Countries with Sportscenter

16 Languages

10 Websites

7 Continents

1 Worldwide Leader in Sports