Top Banner
DESIGNING WITH EXPERIENCE PROFILES phillip hunter :: :: [email protected] :: :: @designoutloud SEATTLE INFORMATION ARCHITECTURE & USER EXPERIENCE MEETUP
56

Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

Aug 11, 2014

Download

Design

Phillip Hunter

 
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

DESIGNING WITH EXPERIENCE

PROFILESphillip hunter :: :: [email protected] :: :: @designoutloud

SEATTLE INFORMATION ARCHITECTURE & USER EXPERIENCE MEETUP

Page 2: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

I FELT _____.

Page 3: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Page 4: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

Experience was first

TECHNOLOGY≠

EXPERIENCE

Page 5: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

Experience was first

INTERFACE≠

EXPERIENCE

Page 6: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Page 7: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Page 8: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

clearfun engagingusabledelightfuluseful

intuitive

fast

powerful

fluid

familiar

full-featured

pleasing

beautiful

compellingaward-winninglightweight

Page 9: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

What We Think Of

Page 10: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

What Real People Feel

Page 11: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Page 12: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Page 13: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

Significant emotions are qualities of experience; esthetic quality that rounds out an experience into completeness and unity.

John Dewey

Page 14: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Page 15: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Page 16: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Page 17: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Page 18: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Page 19: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Page 20: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

Exercise 2

Scenarios: 1- Finding parking in Capitol Hill & Fremont

2 - Vacation planning

Inquiry: What are the events and components?

What happens during?

Write down the verbs, nouns, adjectives that tell the stories, situations and tasks, the ups & downs.

Page 21: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Page 22: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Page 23: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

Experiential qualities must be distinguished from the properties of objects. They are intuited and not subject to error or judgment.

CI Lewis

Page 24: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

QUALIA

Page 25: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

Experiential qualities must be distinguished from the properties of objects. They are intuited and not subject to error or judgment.

CI Lewis

Page 26: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

Experience was first

INTERFACE PROPERTIES

≠EXPERIENCE

QUALITIES

Page 27: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

QUALIA

Page 28: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Page 29: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Page 30: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Page 31: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Page 32: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Page 33: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Page 34: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Page 35: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

clearfun engagingcleandelightfuleasy

intuitive

fast

powerful

fluid

familiar

full-featured

pleasing

beautiful

compellingaward-winning

lightweight

Page 36: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

clearnot ablerelaxedrushed

irritatedable

interested

apathetic

powerful

good

negative

frustrated

pleased

delighted

empowered

uncooperativeconfused

Page 37: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

Exercise 3a

Scenarios: 1 - Finding parking in Capitol Hill & Fremont

2 - Vacation planning

Inquiry: What do you experience?

What happens inside you?

Use feeling words, attitudes, thoughts that describe what you go through

Write down the words and phrases in a column.

Page 38: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

Exercise 3b

Now write their opposites in a parallel column.

These are the probable Qualia for these experiences.

Page 39: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

randomness

leisureliness

skill

confidence

attention elsewhere

insecurity/uncertainty

priority/urgency

less cooperative

strangeness

inability

ignorance

concernapathy

difficult environment

understanding

negative experience

engagementdetachment

few choices

unimportance

serendipity

positive experience

unclear understanding

familiarityhurriedness

focusknowledge

more choices

more cooperativeconducive environment

automatic/unconsciousthoughtful/purposeful

Experience Profile Assessment

Page 40: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Page 41: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

randomness

leisureliness

skill

confidence

attention elsewhere

insecurity/uncertainty

priority/urgency

less cooperative

strangeness

inability

ignorance

concernapathy

difficult environment

understanding

negative experience

engagementdetachment

few choices

unimportance

serendipity

positive experience

unclear understanding

familiarityhurriedness

focusknowledge

more choices

more cooperativeconducive environment

automatic/unconsciousthoughtful/purposeful

Page 42: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

randomness

leisureliness

skill

confidence

attention elsewhere

insecurity/uncertainty

unimportance

less cooperative

familiarity

inability

ignorance

concernapathy

difficult environment

unclear understanding

negative experience

engagementdetachment

few choices

priority/urgency

serendipity

positive experience

understanding

strangenesshurriedness

focusknowledge

more choices

more cooperativeconducive environment

automatic/unconsciousthoughtful/purposeful

Page 43: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

randomness

leisureliness

skill

confidence

attention elsewhere

insecurity/uncertainty

unimportance

less cooperative

familiarity

inability

ignorance

concernapathy

difficult environment

negative experience

engagementdetachment

few choices

priority/urgency

serendipity

positive experience

understanding

strangenesshurriedness

focusknowledge

more choices

more cooperativeconducive environment

automatic/unconsciousthoughtful/purposeful

unclear understanding

Page 44: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

Exercise 4a

Scenarios: 1 - Finding parking in Capitol Hill & Fremont

2 - Vacation planning

Draw Experience Profile continuums.

Put negative Qualia words and phrases in the left column and positive Qualia in the right.

Limit to 10 – 12 pairs.

Page 45: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

Exercise 4b

Scenarios: 1 - Finding parking in Capitol Hill & Fremont

2 - Vacation planning

Assess current experience and plot.

Using a different color, assess desired experience and plot.

Page 46: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

randomness

leisureliness

skill

confidence

attention elsewhere

insecurity/uncertainty

unimportance

less cooperative

familiarity

inability

ignorance

concernapathy

difficult environment

negative experience

engagementdetachment

few choices

priority/urgency

serendipity

positive experience

understanding

strangenesshurriedness

focusknowledge

more choices

more cooperativeconducive environment

automatic/unconsciousthoughtful/purposeful

unclear understanding

Page 47: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

Discovering Qualia

Find out what’s really going on and also what’s really wanted and hoped for

Use for making design decisions

Use to measure progress and success

Get at the heart of what really matters

Experience

Page 48: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

randomness

leisureliness

skill

confidence

attention elsewhere

insecurity/uncertainty

unimportance

less cooperative

familiarity

inability

ignorance

concernapathy

difficult environment

negative experience

engagementdetachment

few choices

priority/urgency

serendipity

positive experience

understanding

strangenesshurriedness

focusknowledge

more choices

more cooperativeconducive environment

automatic/unconsciousthoughtful/purposeful

unclear understanding

Page 49: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
Page 50: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

Pictures of various digital experiences: skype/lync conference; family watching movie; developing world kid with computer; small biz

Page 51: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

Pictures of various digital experiences: skype/lync conference; family watching movie; developing world kid with computer; small biz

Page 52: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

Pictures of various digital experiences: skype/lync conference; family watching movie; developing world kid with computer; small biz

Page 53: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

randomness

leisureliness

skill

confidence

attention elsewhere

insecurity/uncertainty

priority/urgency

less cooperative

strangeness

inability

ignorance

concernapathy

difficult environment

understanding

negative experience

engagementdetachment

few choices

unimportance

serendipity

positive experience

unclear understanding

familiarityhurriedness

focusknowledge

more choices

more cooperativeconducive environment

automatic/unconsciousthoughtful/purposeful

Experience Profile Assessment

Page 54: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

Better Experiences through:

Understanding and focusing on Qualia, the actual qualities of personal experience

Discovering and identifying Qualia in context

Assessing Qualia before, during, and after experiences

Page 55: Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

THANK YOU!!

AND THANKS TO THE PACIFIC NORTHWEST CHAPTER OF ASIS&TAND IXDA SEATTLE!

phillip hunter :: :: [email protected] :: :: @designoutloud