Top Banner
INRIX Overview & Market Trends Scott Sedlik, Vice President of Marketing July 19, 2011
23
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Scott Sedlik LTI Presentation

ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.1

INRIX Overview & Market TrendsScott Sedlik, Vice President of Marketing

July 19, 2011

Page 2: Scott Sedlik LTI Presentation

ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.2

• World’s largest traffic network• 5M GPS-enabled vehicles and 400+

sources• #1 market share in US, top 2 in EU

• 140+ industry-leading customers

• Across 22 countries:• 1M+ miles in North America• 1M+ km in Europe• Currently opening office in China• Expansions planned in Latin America,

India, and Australia

• Independent, neutral, technology–oriented content company

• Founded in 2005• Profitable and growing at ~75%/yr

• Primary business is SaaS: delivering ‘data-as-a-service’ to B2B customers

• Key predictive technology originally spun out from Microsoft

INRIX OverviewThe Leading Global Provider of Traffic Information & Driver Services

Page 3: Scott Sedlik LTI Presentation

ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.3

Our VisionReduce traffic congestion by delivering the best traffic information and driver services globally

Wastes:• Time• Money• Gas

Traffic Congestion:• Hampers economic activity• Causes pollution/CO2 • Impacts quality of life

Page 4: Scott Sedlik LTI Presentation

ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.4

Strategic Direction“Traffic Information Everywhere” - drive ubiquitous availability of rich traffic information and driver services globally to consumers, businesses and government agencies

• Across all roads: highways, arterials, ramps, inter-city roadways, etc.• Across all cities and countries globally• Across all devices and apps, via customers and partners

Deliver innovative traffic-powered applications and solutions withselect industry partners

Page 5: Scott Sedlik LTI Presentation

ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.5

Traffic Information

The world’s largest traffic network to gather the best data• Real-time, Predictive,

Historical Flow• XDTM Traffic• Total FusionTM

• Journalistic Incidents• Traffic Cameras• Traffic Maps

Directions & Driver Services

Get consumers where they want to go fast and efficiently• 3rd Generation Routing• Red Light Cameras & Speed

Traps• Map Data• Fuel Prices• Road Weather Forecasts

Applications & Tools

Take the fast track and speed the development of your solutions• Developer Zone• Mobile SDK• Busy CommuterTM App• EV Services App• Eco Driving App• Alerting• Traveler Web Sites

What We DoINRIX provides best-in-class traffic info, a suite of innovative directions and driver services, and apps and tools all designed to get your traffic powered solutions to market rapidly

Page 6: Scott Sedlik LTI Presentation

ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.6

INRIX Smart Driver Network

M

G

DD

D

GPS Vehicle Probe

Mobile / SmartphoneProbe

Driver Generated Report

D

M

G

M

M

GG

G

G

S

C GPS Vehicle Probe

Mobile / SmartphoneProbe

Driver Generated Report

D

M

G

SSSC

Road Sensor

Traffic Camera

S

C

G

D

D

M

GG

G

G

M

M

D!

GPS Vehicle Probe

Mobile / SmartphoneProbe

Driver Generated Report

D

M

G

Road Sensor

Traffic Camera

Accident

Construction

Event

S

C

!

!

!

G

D

D

M

GG

G

G

M

M

D

SS

S

C

SC

!

!

M

G

DD

D

S

C GPS Vehicle Probe

Mobile / SmartphoneProbe

Driver Generated Report

D

M

G

SSS

M

C

GG

G

G

Road Sensor

Traffic Camera

Accident

Construction

Event

S

C

!

!

M

Page 7: Scott Sedlik LTI Presentation

ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.7

INRIX Smart Driver Network – North AmericaBillions of real-time GPS probe reports per month (real-time snapshot below)

8-20-2010 4:40 PM PT

Page 8: Scott Sedlik LTI Presentation

ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.8

INRIX: A History of Innovation

2011201020092008200720062005

Ford standardizes on INRIX traffic across all

vehicle platforms

INRIX Launches Real-Time Traffic Flow coverage in

Canada

INRIX formed, spins out predictive traffic

IP from Microsoft

INRIX forms partnership with

Clear Channel Total Traffic Network

INRIX forms partnership with

Tele Atlas and acquires TA’s Traffic

Operations Group

INRIX launches initial 15 markets of traffic

based on DOT data

INRIX Announces Dynamic Fuel Prices

Service

INRIX live in the UK

INRIX launches world’s 1st crowd-sourced

traffic network

Frost & Sullivan Study Recognizes INRIX as the

Leading Provider of Real-Time Traffic

INRIX launches Nationwide Average

Speeds, offering historical coverage on

750K miles of roads

INRIX Delivers Real-Time Speed & Flow

Information for 36 Metropolitan Markets

INRIX Introduces Real-Time & Predictive Traffic Application for Windows

Mobile

TomTom adopts INRIX traffic in U.S.

INRIX Real-Time Flow Coverage Reaches

Milestone of 100 U.S. Markets

TeleNav adopts INRIX traffic for

TeleNav Navigator

INRIX Expands Real-Time Traffic Flow to 73

US Markets & 47K Road Miles

FINLAND

AUSTRIA

SPAIN

NORWAY

GERMANY

FRANCEHUNGARY

DENMARK

CZECH

NETHERLANDS

BELGIUMLUX

CROATIASLOVENIASWITZERLAND

UNITEDKINGDOM

MapQuest & INRIX Deliver Traffic-Enabled

Navigation Solutions

INRIX Offers Pan-European Road Traffic

Information with coverage in 16 countries

INRIX Launches Connected Services

platform and world’s first 3rd Generation Routing

Engine

INRIX Launches Real-Time Traffic Alerts Across U.S.

Highway System

INRIX Deliver Real-Time Traffic Information for 16

State I-95 Corridor

INRIX Triples Real-Time Traffic Flow in NA to 160K

miles

SYNC with Traffic, Directions & Information

services live

First Telematics Solution Using INRIX Connected

Services Announced

NAVIGON standardizes on INRIX traffic in Europe &

North America

INRIX Launches Real-Time Traffic Flow Across

Europe

MapQuest introduces INRIX arterials coverage

45 U.S. DOTs using INRIX traffic

INRIX Introduces XD Traffic

INRIX Provides Real-Time Flow in 18 countries in

Europe

INRIX Traffic! Pro App launches on iPhone; hits

iTunes Top 10

INRIX SpeedWaves ™ improves traffic quality

on arterials by 70%

INRIX MDK accelerates development of mobile

apps for the car

INRIX provides traffic info to drive Entune platform

Ford relies on INRIX to develop SYNC Destinations

Audi AG Selects INRIX XD Traffic to Power the

Automaker’s 1st Connected Nav System

INRIX Partners with Viasuisse for Next Generation Traffic

Information Services

INRIX Launches Real-Time Traffic Operations Site for

Agencies across Europe

INRIX to power Highways Agency new NTIS service

Page 9: Scott Sedlik LTI Presentation

ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.9

Customers

Page 11: Scott Sedlik LTI Presentation

ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.11

Recent Customer Announcements

Introduction of INRIX’s XD Traffic by Audi AG via Audi Online on a pan-European basis.

INRIX’s real-time traffic information will fuel navigation for the new Entune infotainment system. INRIX provides drivers the best route, expected travel time and ETA as well as accident and incident alerts to help them reach their destination without delay.

Developed by INRIX for Ford, SYNC Destinations for iPhone and Android Smartphones offers owners the convenience of sending new destinations to their car and one-touch access to the latest travel times when they’re on the go. The result of an expanding role with Ford, this is the first mobile navigation app that seamlessly integrates with an in-car system.

The INRIX Traffic app for iPhone is one of the first apps to support Pioneer’s new AppRadio, the first aftermarket in-dash radio designed around the smartphone to support an in-car display using the radio's touchscreen controls.

Page 12: Scott Sedlik LTI Presentation

ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.12

Example: I-95 Corridor Coalition

12

INRIX collaborated with 16 states along America’s eastern seaboard for what the Wall Street Journal called, “one of the biggest rollouts yet for technology designed to help motorists avoid traffic jams”

• The I-95 Corridor Coalition region is the 7th largest economy in the world handling 565 million long distance trips and 5.3 billion tons of freight representing $3.9 trillion in U.S. GDP

• INRIX provides travel times and traffic speeds in support of 511 call services, traveler information websites, traffic message signs; daily traffic operations and performance measures.

• Project spans the entire eastern seaboard from Maine to Florida covering approximately 5000 miles of freeways and 1000 miles of major arterials

• INRIX data accuracy is independently validated every month in a pay for performance model; In 2+ years, INRIX has not missed its accuracy requirements once

Page 13: Scott Sedlik LTI Presentation

ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.13

INRIX Traffic! AppsFor iPhone, iPad, & Android

INRIX Traffic! (Free App):• Real-time traffic flow (colored congestion) on a

map• Predictive traffic (1 hour forecast)• Traffic incidents & Community Traffic Reports

INRIX Traffic! Pro (Premium App):• Designed for daily/busy commuters• Includes all free app features plus Best Time to

Leave, Expected Travel Times , ETA, Traffic Cameras, and more

• In-app upgrade

* Android version currently available in U.S. and Canada

“One of my favorite apps of the year.”“I recommend this app to anyone who hates being stuck in traffic.”“People need to understand real-time traffic conditions to know the best way to get place to place. Having access to one of the largest socially powered traffic networks through a mobile app is a great way to access that information.” “Once you load this app, your traffic intelligence gathering capabilities skyrocket.”

Page 14: Scott Sedlik LTI Presentation

ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.14

Market Opportunity

Page 15: Scott Sedlik LTI Presentation

ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.15

Key Market Drivers

Departments of transportation and metro planning organizations are collaborating with private companies to license traffic data

Massive shift by all car manufacturers to 2-way device connectivity and phone integration with the car. EVs will all be connected

Mobile applications and maps are becoming pervasive worldwide

Traffic congestion across the globe continues to get worse. In the U.S. alone congestion increased 10% in 2010

Page 16: Scott Sedlik LTI Presentation

ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.16

Traffic Services Market is GlobalAutomotive Market Sizing

No. America: 303M Vehicles

China: 171M

Vehicles

Jp/Kr: 85M

Vehicles

Europe: 285M

Vehicles

South America: 42M Vehicles

ROW: 42M Vehicles

• Nearly 1 billion vehicles in 42 countries

Sources: INRIX/ScotiaBank/SBD

• 61 million vehicle sales forecast in 2011

Page 17: Scott Sedlik LTI Presentation

ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.17

Traffic Impacts the Daily Driver

207 Million Drivers (US)

120 Million Commuters

Commuters120mm

Urban Drivers47mm

Demand for Traffic Information Everywhere

Travelers waste one week per year stuck in traffic at a cost of over $750 per person!

INRIX Positioned to Offer Traffic Across Segments, Applications, and Devices to Gain Ubiquity

Page 18: Scott Sedlik LTI Presentation

ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.18

Traffic Congestion on JBLM Corridor

Page 19: Scott Sedlik LTI Presentation

ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.19

Traffic Congestion on JBLM Corridor

Page 20: Scott Sedlik LTI Presentation

ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.20

Overview of INRIX’s Potential Role in Project

Data Sources

Data Warehouse

INRIX Aggregation

System

Smart RoutingReal-Time Traffic Info

EV ServicesRideShare Services

ZipCar ServicesBus Schedules

Traffic & Transit AlertsGreen Routing

Multi Modal RoutingITS Notification System

Data Return to INRIX

Work/Home PC

Auto

Mobile Devices

Kiosk

Mobile Phone

Traffic DataRouting Info

EV Stations & reservations

Mobility Hubs

Train Schedules

Bus Schedules

ZipCar locations & reservations

Rideshare Services

INRIX Connected Services Platform

Traveler Info& Commuter

Services Outputs

Page 21: Scott Sedlik LTI Presentation

ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.21

EV Range and Routing Importance of Accurate Road Conditions

Hill

Actual EV Range due to unfavorable road conditions

Route

Target Charging Station

Alternate Charging Station within

RangeHaving accurate traffic data and road profiles is critical

with routing for EVs

Assumed EV Range without good road condition data

Traffic Congestion

Traffic Lights

Page 22: Scott Sedlik LTI Presentation

ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.22

Electrical Vehicle Services

Key EV Services

• Finding Charging Stations

• Trip Planning

• Vehicle Range Maps

• Charge Planning

• Pre-condition

• Vehicle Status

Vehicle Status

Locate Station

Vehicle Range

Set Vehicle

Plan Route

Vehicle Status

Locate Station

Vehicle Range

Set Vehicle

Plan Route

Key Consumer concern Range Anxiety• Will my charge last me to where I am going?• What is my current charge and how far can I get with it?• Where can I next add to my charge, what is it like there?

Page 23: Scott Sedlik LTI Presentation

ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.23

go anywhere™