SCORE WordPress Website Seminar 2012 John Bolyard 206.335.6162 SCORE WordPress Workshop Today » Review the goals for the Workshop » Basic overview of how to create an website outline » All about you!
Dec 04, 2014
SCORE WordPress Website Seminar 2012
John Bolyard 206.335.6162
SCORE WordPress Workshop
Today
» Review the goals for the Workshop
» Basic overview of how to create an website outline
» All about you!
SCORE WordPress Website Seminar 2012
John Bolyard 206.335.6162
SCORE WordPress Workshop Goals
Goals for the Workshop Series
» Week One: Website1. Learn how a WordPress website works
2. Build website with functionalities and core pages from your navigation outline
3. Learn how to manage your WordPress website
» Week Two: SEO and Social Media1. Overview and understanding of SEO
2. Overview and understanding of Social Media
» Week Three: Analytics and Marketing– Overview and understanding of Google Analytics
– Basic marketing plan
SCORE WordPress Website Seminar 2012
John Bolyard 206.335.6162
Participant Pre-work
» Content– Copy/text for pages
– One blog post (if you’re going to blog)
» Images– Logo (if available)
– Photos (minimum 3 images)
– Videos (if available)
» Basic navigation outline– Outline of pages and sub-pages
– Outline of blog (if you’re going to add content)
» Logins– Gmail or Google account
SCORE WordPress Website Seminar 2012
John Bolyard 206.335.6162
Process
» Week One– Our preparation
• Basic WordPress installation on staging site for each participant
• Core plugins installed and configured
• 20 unique free themes installed
– Your preparation
• Content
• Gmail or Google account
• Basic navigation outline
SCORE WordPress Website Seminar 2012
John Bolyard 206.335.6162
How to Create a Navigation Outline
» Basic website– Header
• Horizontal “page” Navigation
– Footer
• Widgets
• Repeat page navigation
– Sidebar
• Widgets
• Vertical “post” navigation
– Content
• Static (website)
• Dynamic (blog)
• Both (hybrid)
SCORE WordPress Website Seminar 2012
John Bolyard 206.335.6162
How to Create a Navigation Outline
» Basic website– Header
• Horizontal “page” Navigation
– Footer
• Widgets
• Repeat page navigation
– Sidebar
• Widgets
• Vertical “post” navigation
– Content
• Static (website)
• Dynamic (blog)
• Both (hybrid)
SCORE WordPress Website Seminar 2012
John Bolyard 206.335.6162
Today
» Your business goals.
» Your customer/client demographic.
» Your goals for your website.
» Your website functions.
» Your expectations.
SCORE WordPress Website Seminar 2012
John Bolyard 206.335.6162
Tip of the Day
» Don’t let anyone register or control your “real estate”– Keep control of all your online property including
• Domain names• Social media• Hosting• Analytics
» Register everything with your name and email– This is very important
SCORE WordPress Website Seminar 2012
John Bolyard 206.335.6162
Follow-up
» I will send you:– Email with a list of the elements you need to create and bring the first day
– List of what you need to send me
– A link to this PowerPoint for your reference
– Logins to your staging WordPress site
» Please send me:– List of five (5) sites you like (with urls) and what you like about them
• Functions• Design• Navigation• Usability• Presentation
– List of competitors sites (about 5)
– Keywords you’d like to be found under in Google
SCORE WordPress Website Seminar 2012
John Bolyard 206.335.6162
Thank you!
» Questions?
» Comments?