Science Show Final

YouTube.com/SCIENCEBecause the Universe is Pretty Cool

Tuesday, August 9, 2011

GoalsBoth long-form and short-form content

News and evergreen

Focus on men and women, 18 to 55

Integration with institutions and publications

80 minutes per month of content

High quality, Low budget, $600 per minute

Tuesday, August 9, 2011

Hank GreenM.S. in Environmental Science

B.S. Biochemistry

Chief Editor of EcoGeek.org

Collaborates with NASA

150,000,000 YouTube video views

Proven record of interest and ability on YouTube

Tuesday, August 9, 2011

DemographicsWe will be creating content for the same audience as EcoGeek.org

EcoGeek.org has done demographic analysis and found the following

33%

67%

MaleFemale

0-30k

30k-50k

50k-100k

100k+

0 7.5 15 22.5 30

Income

43%

45%

12%

High School CollegeGrad School

50% make purchasing decisions at their workplace

40% have purchased a computer in the last 6 months

Tuesday, August 9, 2011

Demographics

Science publications skew male, often more than 2/3rds

Also captures an older audience, SciAm is 50% 35+

Extremely well educated 75% college, 25% grad school

Median income of SciAm readers is $90,000

Science publications demand and receive high CPMs

Tuesday, August 9, 2011

Promotion (social media)

Over 1,000,000 twitter followers

Over 100,000 Facebook Followers

Over 500,000 YouTube subscribers

Over 60,000 Tumblr Followers

Hank and John Green have

They will use these resources to grow and sustain the program

Tuesday, August 9, 2011

Cross-Promotion

Mental Floss Magazine

NASA TV

PBS

Khan Academy

Large YouTube channels

Discovery

We will share and cross promote with our friends at:

Our goal is to provide strong cross promotional opportunities with these publications. We have personal friendships with editors at these publications and know that they are always looking for these opportunities.

We are investigating forming a formal promotional relationship with several of these publishers.

TreeHugger.com

Scientific American

Huffington Post

Tuesday, August 9, 2011

Promotion (Social Media)Twitter, Facebook, Tumblr, Google+ Accounts (of course)

Regular posting via a SM strategist following science news

Companion website at Sci.cm

Utilize Relationships at Reddit and with SM Influencers

Post interesting stories and information

Promote user-engagement: Questions, Opportunities, etc.

Tuesday, August 9, 2011

Formats: SciShow News

Tuesday, August 9, 2011

Format: SciShow Evergreen

Tuesday, August 9, 2011

SciShow may also include

Short interviews with scientists

On-location tours showing science at work

Weird Science (Over 1,700 species of bellybutton bacteria)

Policy (NIH to Stop Requiring Scientists to list Financial Interests)

Science Fact (invisibility cloaks might soon exist.)

Tuesday, August 9, 2011

Formats: Bits (2 min)Any show these days has to be able to capitalize on news stories as they arise.

If there is an oil spill or an earthquake, if scientists spot water flowing on Mars, if a new kind of solar panel might revolutionize the world, we will be the first with the news.

These 2-minute episodes will allow us to hit a topic faster and deeper than any other video outlet. These will be pushed hard through our social media presence and loaded with keywords for the news cycle.

If no news is big, we will enjoy finding the science in pop culture, politics, sports and more.

Tuesday, August 9, 2011

Formats: Learn (2 min)While riding the daily news cycle wave will satisfy current viewers and foster growth, Learn segments (possibly in conjunction with the Learn channel we are pitching) will provide people with short explanations of phenomena that they may have always wondered about.

How do muscles produce power? How do plants harvest energy? Why do scientists care about the Higgs Boson? Why do Narwhals have horns? How do muscles work? Is time travel possible?

This content will be evergreen, exciting and useful for educational professionals in the classroom. We will produce at least two of these per week, and we will constantly re-curate them into playlists to keep them active in perpetuity.

Tuesday, August 9, 2011

Proven YouTube Success

Vlogbrothers - 500,000 subs, 150 M views

Truth or Fail - 125,000 subs, 40 M views

Project for Awesome - Charity Event - 40k subs, 5 M views

Hank Games - 40k subs, 3 M views

VidCon - Online video conference 2,500 attendees in 2011

Tuesday, August 9, 2011

Record of SuccessOur science videos regularly go viral

They are received well by our community

They are received well by the science community

Many have been viewed more than 1 million times

Often are ever-green and full of good keywords and so receive views forever.

Popular with women as well as men.Tuesday, August 9, 2011

Tuesday, August 9, 2011

Budget

2%10%

33%40%

15%

Development ProductionPost MarketingAdmin

Tuesday, August 9, 2011