SCDL - Marketing Management

- 2 - MM assgn :11: Parmeet

Question Correct Answer Your Answer

Wide market coverage is

achieved.

Intensive distribution. Intensive distribution.

Helps in the process of matching

demand and supply.

Marketing channel Marketing channel

No intermediaries between

producer and consumer.

Direct channel Direct channel

Combining two or more levels of a

channel under one participant's

control.

Vertical integration Vertical integration

Multiple Choice Single Answer

Question Deciding on the number of intermediaries to be employed by a producer is called:

Correct Answer Intensity distribution

Your Answer Intensity distribution


Question Competition develops in which stage of Product life cycle?

Correct Answer Maturity

Your Answer Growth

True/False

Question In pure competition many sellers and buyers are there and have major effect on

demand and supply of the product's market priceCorrect Answer False

Your Answer False


Question The producer works closely with middlemen to ensure total satisfaction of the buyer.

Correct Answer Indirect channel

Your Answer Indirect channel

Multiple Choice Multiple Answer

Question Types of product classification

Correct Answer Consumables , Durables , Services

Your Answer Consumables , Durables , Services , Emergency


Question Conditions for a Successful Communication are :

Correct Answer Sender transmits message , Receiver receives message

Your Answer Sender transmits message , Receiver receives message


Question The most common criteria for classifying products is based on


Correct Answer Buyer behaviour

Your Answer Buyer behaviour


Question This data is collected to deal with a special problem

Correct Answer Non-recurrent data

Your Answer Primary data

Select The Blank

Question Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers.

Correct Answer Title

Your Answer Title

Multiple Choice Single AnswerQuestion Profits are negative in which stage of product life cycle?

Correct Answer Introductory

Your Answer Decline

True/False

Question Style of a company are the patterns of actions taken by members of top management

over a period of timeCorrect Answer True

Your Answer True

Select The Blank

Question Satisfying ________ reduces tension

Correct Answer Need

Your Answer Need

Select The Blank

Question Skimming pricing involves________ risk.

Correct Answer Low

Your Answer High

True/False

Question "The customer is always right" is the spirit of marketing concept.

Correct Answer True

Your Answer True


Question The basic goals in introductory stage are

Correct Answer Induce acceptance of new product , Gain initial distribution

Your Answer Increase in industry's sales , Induce acceptance of new product


Multiple Choice Multiple AnswerQuestion The micro-environment consists of following components:

Correct Answer Marketing intermediaries , Customers , Competitors

Your Answer Marketing intermediaries , Customers , Competitors


Question Which is the products that potential customers do not know about it or they do not want

yet.

Correct Answer Unsought

Your Answer Unsought

True/FalseQuestion Firms that lack promotional capabilities rely on middlemen.

Correct Answer True

Your Answer True


Question Total cost includes :

Correct Answer Fixed cost , Variable cost

Your Answer Fixed cost , Variable cost

Select The Blank

Question ________ is a broad plan of action for using an organisation's resources to accomplish a

objective

Correct Answer Strategy

Your Answer Strategy

True/False

Question Boston consultance group Matrix focusses on future business.

Correct Answer False

Your Answer False


Question How does 'structure' reduce external uncertainity arising out of human behaviour

Correct Answer Research and planning , Forecasting

Your Answer Research and planning , Forecasting


Question This pricing objective involves setting a low price to discourage entry of new firms.

Correct Answer Stay out

Your Answer Stay out

Select The Blank

Question A change in quantity demanded of a product is caused by a change in its ________.


Correct Answer Price

Your Answer Price


Question Research design is classified as :

Correct Answer Function , Methodology

Your Answer Function , Methodology , Experimental

Select The Blank

Question Advertising, packaging etc. are the elements in ________ mix.

Correct Answer Promotion

Your Answer Promotion

True/FalseQuestion "To increase the market share of our product" .Is it a well defined objective?


Your Answer False

Select The Blank

Question Buyer's response in ________ method may not be applicable in other markets

Correct Answer Market tests

Your Answer Market tests

Multiple Choice Single AnswerQuestion What is product concept?

Correct Answer Detailed version of idea stated in consumer terms

Your Answer Consumer's perception of an actual product


Question New products enter the market and old customers make repeat purchase during which

stage of product life cycle?

Correct Answer Growth

Your Answer Growth


Question Business is rated on which dimensions

Correct Answer Market attractiveness , Business strength

Your Answer Market attractiveness , Business strength


Question Marketer has no control over setting the price in which type of market structure?

Correct Answer Competition

Your Answer Competition


True/FalseQuestion Sales contests, consumer contests are examples of public relations.


Your Answer True


Question It appraises the organisation's capacity to respond to these opportunities and threats

Correct Answer Organisational assessment

Your Answer Organisational assessment

Select The BlankQuestion For ________ items, reseller reorders goods when inventory gets low

Correct Answer Standard

Your Answer Standard


Question Depression stage in business cycle is also called

Correct Answer Bust

Your Answer Bust

Match The Following


Product related consumer

characteristics

Brand loyalty, Type of usage Brand loyalty, Type of usage

Demographic Age, Sex Age, Sex

Psychographic Social class, Lifestyle Social class, Buying power

Geographic variables City, Region City, Region


Question Types of strategic business units are :

Correct Answer Stars , Cash cows , Question marks

Your Answer Stars , Cash cows , Question marks


MM assgn:12: Parmeet

Select The Blank

Question ________ is an important tool for planning and controlling the firm’s

activities

Correct Answer Sales Forecast

Your Answer Sales Forecast

Match The Following


Many sellers and buyers and none of them have much

effect on the total demand, supply and product's market

price

Pure competition Pure competition

Only one seller and no competition permitted legally Monopoly Pure monopoly

Few sellers but account for bulk of industry's sales Oligopoly Oligopoly

Many sellers and buyers and each seller's offering issomewhat different than others

Monopolistic Monopoly


Question Criteria for choosing distribution channels are :

Correct Answer Market coverage , Control , Costs

Your Answer Market coverage , Costs , Buyer characteristics


Question These are the elements of a plan that specify how objectives are to be

achieved

Correct Answer Strategies

Your Answer Strategies

Select The Blank

Question Product ________ plays a major role in distribution strategy.

Correct Answer Awareness


Multiple Choice Multiple AnswerQuestion An unhealthy portfolio has

Correct Answer More dogs , Few stars

Your Answer More dogs , Less dogs , Few stars

Multiple Choice Multiple AnswerQuestion The tangible inputs in a business are

Correct Answer Capital , Machine , Time


Your Answer Capital , Technology , Machine

True/False

Question Psychogenetic needs are intense enough to motivate a person to act

immediately


Your Answer False

True/False

Question The super structure indicates ways in which company's tasks are

integrated or coordinated

Correct Answer True

Your Answer False

True/False

Question Marketing and production costs are high in multi-segment strategy

Correct Answer True

Your Answer False

Multiple Choice Single AnswerQuestion What is Recurrent data?

Correct Answer Routinely collected data

Your Answer Routinely collected data


Question What are variable costs?

Correct Answer Material , Labour

Your Answer Electricity , Telephone , Labour

Multiple Choice Single AnswerQuestion Put the stages of adoption process in order

Correct Answer Awareness, interest, evaluation, trial, adoption

Your Answer Awareness, interest, evaluation, trial, adoption

True/False

Question In negotiated contracts, the bid selected by buyer is not necessarilythe lowest

Correct Answer True

Your Answer False


Question It is a reduction in list price granted to channel members forperforming marketing functions


Correct Answer Trade discount

Your Answer Trade discount

True/False

Question Firms that lack promotional capabilities rely on middlemen.

Correct Answer True

Your Answer True

True/FalseQuestion Product concept testing through physical presentation increase the

reliability of test.

Correct Answer True

Your Answer True

Select The Blank

Question Toffees and chocolates, magazines etc are examples of ________products

Correct Answer Impulse

Your Answer Impulse

Select The Blank

Question The research objectives are stated as ________ to be tested

Correct Answer Hypothesis

Your Answer Data


Question A transaction takes place when

Correct Answer There is time and place of agreement , Two things of value , Agreed

upon conditions

Your Answer One thing of value , There is time and place of agreement , Agreedupon conditions

Select The Blank

Question ________ identifies the impact of any change on performance

Correct Answer Statistical quality control

Your Answer Statistical quality control


Question It appraises the organisation's capacity to respond to these

opportunities and threats


Your Answer Situation assessment

True/False


Question Marketing strategies are developed to support broad marketingobjectives

Correct Answer True

Your Answer True


Question Trade promotions include

Correct Answer Push money allowance , Promotional allowance

Your Answer Push money allowance , Cash rebates , Promotional allowance

Select The Blank

Question ________ routinely performs all functions on recurrent, internal and

external data

Correct Answer Recurrent data system(RDS)

Your Answer Recurrent data system(RDS)

Select The Blank

Question Modern Accounting uses ________ as a unit of measure

Correct Answer Time

Your Answer Time

Select The Blank

Question Demographic, cultural, political, natural etc combine to form

________ environment.

Correct Answer Macro

Your Answer External

Select The Blank

Question The onus of advertising, pricing and sales promotion policies is put on

________ distribution.

Correct Answer Exclusive

Your Answer Exclusive

Multiple Choice Multiple AnswerQuestion The culture of a company is conveyed through

Correct Answer Rites , Myths , Rituals

Your Answer Rites , Rituals , Style





Multiple Choice Multiple AnswerQuestion How does 'structure' reduce internal uncertainity arising out of human

behaviour

Correct Answer Control mechanism , Departmentalisation

Your Answer Forecasting , Control mechanism , Specialisation


Question Groups having a direct influence on a person are called

Correct Answer Membership groups

Your Answer Reference groups


Question " When to order" is called

Correct Answer Re-order point

Your Answer EOQ


Question This approach estimates sales potential of a territory by estimating the

number of units of a product category that a buyer buys from allsuppliers multiplied by the number of potential buyers in that territory

Correct Answer Buildup approach

Your Answer Breakup approach


Question Decline in buying power due to price levels rising more rapidly than

income is called

Correct Answer Inflation

Your Answer Inflation

Select The Blank

Question Customers are brand,style and type conscious when buying ________

products.

Correct Answer Special

Your Answer Special

Select The Blank

Question Messages are made of ________

Correct Answer Symbols

Your Answer Symbols

Match The Following




characteristics



Psychographic Social class, Lifestyle Social class, Lifestyle



Question This distribution is necessary for most convenience goods.

Correct Answer Intensive

Your Answer Selective


Question Socio-cultural environment consists of

Correct Answer Social class , Culture

Your Answer Technology , Social class , Culture

True/False

Question The life cycle of product category is the shortest.


Your Answer False


Question Interpersonal communication is between:

Correct Answer Source and receiver

Your Answer Source and receiver

True/False

Question Marketing concept provides a balance to the exchange process within

the social system

Correct Answer True

Your Answer True

Multiple Choice Multiple AnswerQuestion The basic goals in introductory stage are


Your Answer Increase in industry's sales , Induce acceptance of new product , Gain

initial distribution


Question Which is the shortest marketing channel for an industrial product?


Correct Answer Producer--->Industrial user

Your Answer Producer--->Consumer


Question Total cost concept includes

Correct Answer Damaged goods , Inventory obsolescence , Transportation

Your Answer Damaged goods , Inventory obsolescence , Transportation

True/False

Question "Idea screening" stage reduces the number of ideas based on

company's criteria.

Correct Answer True

Your Answer False




Question Limitations of Traditional cost accounting are

Correct Answer Assumes factory as an isolated entity, It measures only the cost of producing

Your Answer Assumes factory as an isolated entity, It measures only the cost of producing

Multiple Choice Multiple AnswerQuestion Drawbacks of Survey of Buyer's intention method are

Correct Answer Exposure , Not accurate , Time consuming

Your Answer Not accurate , Time consuming


Question Product should be considered from the point of view of

Correct Answer Customer

Your Answer Customer

Multiple Choice Multiple AnswerQuestion Total cost includes :




Question How does 'structure' reduce external uncertainity arising out of human

behaviour


Your Answer Research and planning , Forecasting , Division of labour




Your Answer Induce acceptance of new product , Gain initial distribution

Select The Blank

Question ________ product is sold for use in producing other goods or services

Correct Answer Industrial

Your Answer Industrial

Select The BlankQuestion ________ concept increases the efficiency of economic system

Correct Answer Marketing

Your Answer Marketing

True/False

Question A channel's length is also called as horizontal dimension.



Your Answer False

Select The Blank

Question ________ distribution is used when a small percentage of customers account

for a large part of sale.

Correct Answer Selective



Question Income,occupation,education, age,marital status are factors of which type ofsegmentation?

Correct Answer Geographic , Demographic

Your Answer Demographic


Question Categories of adopters are

Correct Answer Innovators , Early adopters , Laggards

Your Answer Innovators , Early adopters , Laggards

Select The BlankQuestion Satisfying ________ reduces tension

Correct Answer Need

Your Answer Need


Question The various variations of Negotiated contract are

Correct Answer Cost plus pricing , Fixed price , Fixed price and incentive

Your Answer Cost plus pricing , Fixed price , Fixed price and incentive

Select The BlankQuestion ________ is seen as an integral process that converts materials into goods

Correct Answer Systems


Select The Blank

Question Wholesalers and retailers help manufacturer in carrying ________ flow to

final buyers.


Your Answer Title


Question In which phase of production era, the producer and consumer are the same ?

Correct Answer Subsistence

Your Answer Subsistence


Multiple Choice Multiple AnswerQuestion Physical distribution management includes

Correct Answer Manufacturer , Middlemen , Warehouse operators

Your Answer Manufacturer , Middlemen

Match The Following


Customer is the focal point in Marketing Marketing

Tangible sources Capital, machines,raw material Capital, machines,raw material

Intangible sources Information, time and technology Information, time and technology

Consumer to producer Backward communication Backward communication

True/False

Question Demand for industrial goods fluctuate more than consumer demand

Correct Answer True

Your Answer True



Correct Answer Culture , Social class

Your Answer Social class , Culture

Select The BlankQuestion ________ measures actual sales and not intentions to buy




Question Consumerism emerged in which era of Marketing?

Correct Answer Sales


Match The Following


This refers to the number of product items within each product line. Product depth Product depth

This includes all product item's a company offers. Product mix Product mix

This is a group of products that are related. Product line. Product line.


This is the total number of product lines. Product breadth Product breadth


Question Marketer tries to seek what kind of response from the other party?

Correct Answer Behavioural

Your Answer Tangible


Question Planning of long term strategies are based on following factors:

Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation

mission , Resources

Your Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation

mission , ResourcesTrue/False

Question Macro environment is composed of the major forces that pose opportunities

and create threat for the Co.

Correct Answer True

Your Answer True

True/False

Question Consumer needs are matched with the company capabilities and goals inmarketing process.

Correct Answer True

Your Answer True




Your Answer Membership groups

True/FalseQuestion The greater the number of substitutes for a product, the less price elastic is

its demand.


Your Answer True

Select The Blank

Question There are more number of substitutes for ________ products.

Correct Answer Multi use

Your Answer Shopping

True/False

Question Change in company's strategy gives rise to problems necessitating a new

structure to be made

Correct Answer True

Your Answer True



Question Major components of marketing mix are :

Correct Answer Product

Your Answer Product


Question A diet conscious person after playing football is thirsty. He opts for :-

Correct Answer Diet coke

Your Answer Diet coke


Question It is the process of selecting people for company positions and developingskills and abilities for assignments in the company

Correct Answer Staffing

Your Answer Staffing

Select The Blank

Question ________ eliminates the risk of losing customer's goodwill

Correct Answer One price policy

Your Answer One price policy

Multiple Choice Single AnswerQuestion This strategic posture plays a leadership role in establishing how the industry

operates

Correct Answer Shapers

Your Answer Shapers

True/False

Question Market segmentation is the decision to identify different groups that compose

the market and to develop specific product for each of these groups.


Your Answer True

Select The Blank

Question ________ directs the flow of goods and services from the producer to the

ultimate consumer



Multiple Choice Single AnswerQuestion Marketer has no control over setting the price in which type of market

structure?




Question Uses of Market research are:


Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends

Your Answer Advertising effectiveness , Sales forecasting , Identifying market trends

True/False

Question The demand for necessities tends to be more price elastic than the demand

for luxury products.


Your Answer False


Question The greatest amount of satisfaction comes from which utility

Correct Answer Possession

Your Answer Possession


Question It provides a way to bring in the people dimension in macro company analysis

without using psychological models of human behaviour

Correct Answer Culture

Your Answer Duty

Multiple Choice Single AnswerQuestion Who provides time and place utility?

Correct Answer Intermediary

Your Answer Intermediary


Question Production creates which type of utility

Correct Answer Form

Your Answer Form

Select The BlankQuestion Demographic, cultural, political, natural etc combine to form ________

environment.


Your Answer Macro




Question Product characteristics that influence channel selection are

Correct Answer Weight, Complexity, Perishability

Your Answer Complexity, Perishability

Multiple Choice Multiple AnswerQuestion Conditions for a Successful Communication are :


Your Answer Sender transmits message , Receiver receives message , Message has

meaning

True/False

Question Augmented product includes the actual product plus any additional services

such as maintenance, intallation etc.Correct Answer True

Your Answer True

Select The Blank

Question The cost of warehousing, transportation, inventory and handling products

together constitutes ________ concept.

Correct Answer Total cost

Your Answer Total cost

Select The BlankQuestion ________ describes a person's favourable or unfavourable action

tendencies towards object

Correct Answer Attitudes

Your Answer Attitudes


Question New product forms and brands enter in which stage of product life cycle?


Your Answer Introductory


Question These groups tend to informal behavoiur and there is continuous interaction

among people

Correct Answer Primary

Your Answer Primary

Multiple Choice Single AnswerQuestion To avoid price competition, Marketer will set which of the following price?

Correct Answer At market level

Your Answer Below market level

True/False


Question Staffing function applies to all company levels irrespective of levels ofhierarchy

Correct Answer True

Your Answer True


Question This data is originated by original research through observation/ enquiry

Correct Answer Primary data


True/False



Your Answer False

True/False

Question A company's pricing objectives are influenced by time and circumstances

Correct Answer True

Your Answer True

Select The BlankQuestion The research objectives are stated as ________ to be tested


Your Answer Hypothesis

True/False

Question Publicity is news carried in the mass media about a firm and its products,

policies or actions.

Correct Answer True

Your Answer True


Question Feedback is fastest in which of the following channels:

Correct Answer Personal selling

Your Answer Personal selling

Select The Blank

Question The factor of satisfaction and ________ motives are consistent in society

Correct Answer Profit

Your Answer Profit

Select The BlankQuestion ________ is a delivery of standard of living to society




Match The Following


Air-freight It is the best quality type of

transportation available.

It is the best quality type of


Inventory carrying cost It increases as the quantity

ordered increases.

It increases as the quantity

ordered increases.

Order processing cost It decreases as the quantity

ordered increases.

It decreases as the quantity

ordered increases.

Pipe-line It is used to transport petroleum

products to refineries.

It is used to transport petroleum



Question Characteristics for effective market segmentation are:

Correct Answer Actionable , Measurable , Accessible

Your Answer Accessible , Actionable , Measurable

Select The Blank

Question Concentration on that segment of market which has the maximum number

of people is called ________

Correct Answer Market fallacy

Your Answer Target market

Select The BlankQuestion ________is a strong internal stimulus impelling action

Correct Answer Drive

Your Answer Attitude


Question What is break down approach

Correct Answer Sales potential varies with country's general level of economic activity ,

Market and sales potential is based on economic forecast , Number of units

that a buyer buys is multiplied by the total number of potential buyers inthat territory to arrive at total sales

Your Answer Sales potential varies with country's general level of economic activity ,


that a buyer buys is multiplied by the total number of potential buyers in

that territory to arrive at total salesSelect The Blank


Correct Answer Time

Your Answer Time

Match The Following


Many sellers and buyers and none Pure competition Pure competition


of them have much effect on the

total demand,supply and

product's market price

Only one seller and no

competition permitted legally

Monopoly Monopoly

Few sellers but account for bulk of

industry's sales

Oligopoly Oligopoly

Many sellers and buyers and each

seller's offering is somewhatdifferent than others

Monopolistic Monopolistic


Question Types of psychological pricing are

Correct Answer Prestige , Leader

Your Answer Prestige , Odd , Leader

Select The Blank

Question Product, price, place and promotion are the 4p's of ________ mix




Question Higher the perceived quality of the product, higher will be the perceived

price. Such products are called:

Correct Answer Prestige

Your Answer Prestige


Question Market segmentation can be done on the basis of following factors

Correct Answer Psychographic , Demographic , Geographic

Your Answer Psychographic , Demographic , Geographic

Select The Blank

Question Toffees and chocolates, magazines etc are examples of ________ products


Your Answer Impulse


Question Adoption rate will be higher and faster if the product has

Correct Answer Lower price , Greater utility , Compatability with society

Your Answer Greater utility , Compatability with society

Select The Blank

Question In production era , demand is ________ than supply

Correct Answer Greater


Your Answer Greater

Select The BlankQuestion Messages are made of ________


Your Answer Symbols


Question Shorter distribution channel results in

Correct Answer Reduced costs , Limited market coverage

Your Answer Reduced costs , Limited market coverage

Multiple Choice Multiple AnswerQuestion When is demand inelastic?

Correct Answer Price cut causes revenue to decrease , Price rise causes revenue to increase

Your Answer Price cut causes revenue to decrease , Price rise causes revenue to increase


Question This involves developing two or more market strategies for two or more

market segments

Correct Answer Multi-segmentation

Your Answer Multi-segmentation


Question Producer--->Wholesaler--->Retalier--->Consumer is a common channel for

:

Correct Answer Chocolates

Your Answer Chocolates

Multiple Choice Multiple AnswerQuestion Advantages of Zone pricing

Correct Answer It is used for products whose freight cost is large in relation to product's

value , Buyers in different areas pay different delivered prices

Your Answer It is used for products whose freight cost is large in relation to product's


Select The Blank

Question ________ occurs when people inspite of being qualified and experiencedand trained have to settle for a low level job.

Correct Answer Underemployment

Your Answer Underemployment


Question An example of Want is :

Correct Answer Continental food

Your Answer Continental food



Question Characteristics of Effective segmentation


Your Answer Actionable , Measurable , Accessible

True/False

Question Experimental research involves obtaining data from respondents in person,

mail or by phone


Your Answer False

True/False

Question A drive is a need that sufficiently presses a person to act

Correct Answer True

Your Answer True


Question It concentrates on organisation design and work flow

Correct Answer Flotilla

Your Answer Systems approach

Multiple Choice Single AnswerQuestion The tool that a sender uses to reach to the receiver is called:

Correct Answer Message

Your Answer Message


Question Marketing arises from ?

Correct Answer Exchange

Your Answer Exchange


Question The tangible inputs in a business are


Your Answer Capital , Machine

True/False

Question Product, place and promotion elements in the marketing mix are viewed as

cost factors.

Correct Answer True

Your Answer False




Question Concept of marketing includes study of

Correct Answer Exchange, Transaction, Transfer

Your Answer Exchange, Transaction, Transfer

True/FalseQuestion Indirect channels for industrial products are longer than consumer product

channels.


Your Answer False


Question This distribution is necessary for most shopping and speciality goods.




Question Higher the perceived quality of the product, higher will be the perceived

price. Such products are called:



Select The Blank




True/False

Question The cultural environment shows long term trends towards a hedonistic

society.

Correct Answer True

Your Answer True

Select The BlankQuestion Wholesalers and retailers help manufacturer in carrying ________ flow to

final buyers.


Your Answer Title

Select The Blank

Question ________ is a part of the company that has a separate mission and

objectivesCorrect Answer SBU

Your Answer SBU



Question The participants in a communication process are :

Correct Answer Source , Recipient

Your Answer Source , Recipient


Question The micro-environment consists of following components:




Question A business is a system consisting of following elements

Correct Answer Input and output , Objectives , Process and feedback

Your Answer Input and output , Objectives , Process and feedback

Match The Following





Product related consumercharacteristics







Question Physical distribution management includes


Your Answer Manufacturer , Middlemen , Warehouse operators

Select The Blank

Question ________ leads to generalisation where similar stimulus generate the

same kind of response

Correct Answer Reinforcement

Your Answer Reinforcement


Question Forecasting methods for existing products are

Correct Answer Simple trend analysis , Time series analysis , Correlation method


Your Answer Simple trend analysis , Time series analysis , Correlation method








Multiple Choice Multiple AnswerQuestion Product characteristics that influence channel selection are

Correct Answer Complexity , Perishability , Weight

Your Answer Complexity , Perishability , Weight

True/False

Question Staffing function applies to all company levels irrespective of levels of

hierarchy

Correct Answer True

Your Answer True

Select The Blank

Question Few large buyers do maximum purchasing in ________

Correct Answer Industrial market

Your Answer Industrial market


Question Who provides time and place utility?




Question In which phase of production era, the producer and consumer are the same

?




Question This method is more accurate for short term forecasts

Correct Answer Simple Trend Analysis

Your Answer Simple Trend Analysis

True/False


Question Change in company structure from divisional to matrix also mean changesin the systems in various degrees

Correct Answer True

Your Answer True

Select The Blank

Question More ________ is involved in sales to industrial buyers than consumers

Correct Answer Money

Your Answer Money








Your Answer Sales

True/FalseQuestion Storage helps firms balance supply and demand.

Correct Answer True

Your Answer True



Correct Answer Form

Your Answer Form

True/False


Correct Answer True

Your Answer True

Match The Following


Trade discount Reduction in list price to channelmenbers

Reduction in list price to channelmenbers

Cumulative quantity discount Discount percetage increases as

the quantity purchased increases

Discount percetage increases as


Non-cumulative quantity discount Applies to a single order Applies to a single order


Cash discount Given for paying promptly Given for paying promptly


Question What is Statistical Quality Control(SQC)

Correct Answer Identifies quality and productivity from a production process , Identifiesimpact of any change on performance , Instantly spots malfunctions and

show where they occur

Your Answer Identifies quality and productivity from a production process , Identifies

impact of any change on performance , Integrates manufacturing with

business strategy

True/FalseQuestion Change in company's strategy gives rise to problems necessitating a new


Correct Answer True

Your Answer True


Question These are moves that will pay off irrespective of what happens in the

futureCorrect Answer No-regret moves

Your Answer No-regret moves






Question The culture of a company is conveyed through


Your Answer Rites , Myths , Rituals

Select The Blank

Question ________ describes a person's favourable or unfavourable action




True/False

Question Product concept testing through physical presentation increase the


Correct Answer True

Your Answer True

Select The Blank

Question ________ routinely performs all functions on recurrent, internal andexternal data




True/FalseQuestion Marketing involves a backward communication from consumer to producer

Correct Answer True

Your Answer True


Question Which is the products that potential customers do not know about it or

they do not want yet.



Select The Blank


Correct Answer Need

Your Answer Need


Question Doctor's services in an emergency are called which type of products?




Question Product classification is based on




Question What are fixed costs?

Correct Answer Office rent , Insurance , Generator back up

Your Answer Office rent , Insurance , Generator back up

Select The Blank



Your Answer Greater




Question Factors affecting demand of a product?

Correct Answer Population , Increase in buying power

Your Answer Buyer preferences , Population , Increase in buying power

Select The BlankQuestion Product means the ________ and services the company offers the target market.

Correct Answer Goods

Your Answer Goods

Select The Blank

Question ________is a strong internal stimulus impelling action


Your Answer Drive

True/FalseQuestion Product concept testing through physical presentation increase the reliability of test.

Correct Answer True

Your Answer True


Question It is is the data which has been converted to a useful form for decision making

Correct Answer Information

Your Answer Information





Select The Blank



Your Answer Multi use






Question It is the starting place for relating an organisation to its environment


Correct Answer Situation assessment



Question This portfolio involves major capital investments which will result in either large pay offs

or large losses

Correct Answer Big bets

Your Answer Big bets

True/False

Question Correlation methods is also used to supplement other techniques.


Your Answer True

Match The Following


Encoding Putting meaning to symbolsconveyed as messages

Putting meaning to symbolsconveyed as messages

Decoding Interpreting the message byreceiver

Interpreting the message byreceiver

Noise It interferes with communicationprocess

It interferes with communicationprocess

Feedback Communication from receiver to

sender

Communication from receiver to

sender


Question The input to 'Stimulus Response Model' is

Correct Answer Stimuli

Your Answer Decision

True/False

Question Marketing concept provides a balance to the exchange process within the social system

Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion Advantage of multi-variate segmentation is :

Correct Answer More information about available people

Your Answer Sales potential increases


Question Beliefs are based on

Correct Answer Knowledge , Opinion , Faith

Your Answer Knowledge , Opinion , Faith


Multiple Choice Multiple AnswerQuestion The reseller's assortment influences it's

Correct Answer Marketing mix , Customer mix , Supplier mix

Your Answer Supplier mix , Marketing mix , Customer mix

Match The Following


Inventory carrying cost It increases as the quantityordered increases.

It increases as the quantity orderedincreases.


ordered increases.


ordered increases.

Pipe-line It is used to transport petroleumproducts to refineries.

It is used to transport petroleumproducts to refineries.

Air-freight It is the best quality type oftransportation available.

It is the best quality type oftransportation available.












Your Answer Intensive




Your Answer Sales

Multiple Choice Multiple AnswerQuestion Adoption rate will be higher and faster if the product has

Correct Answer Compatability with society , Lower price , Greater utility

Your Answer Lower price , Greater utility , Compatability with society






Multiple Choice Single AnswerQuestion Marketer tries to seek what kind of response from the other party?


Your Answer Behavioural







Your Answer Complexity , Perishability , Buyer wants for a specific product


Question Organisations that acquire goods and services that are sold/rented and supplied to others

Correct Answer Industrial Market

Your Answer Industrial Market



Your Answer More dogs , Few stars

Select The Blank

Question Market ________ is more prevalent than Mass marketing

Correct Answer Segmentation

Your Answer Aggregation


Question Members of this group have attained a position through exceptional ability in theirprofession or business

Correct Answer Lower-Upper

Your Answer Middle class



Correct Answer Sales potential varies with country's general level of economic activity , Market and sales

potential is based on economic forecast , Number of units that a buyer buys is multipliedby the total number of potential buyers in that territory to arrive at total sales

Your Answer Sales potential varies with country's general level of economic activity , Market and sales

potential is based on economic forecast , Number of units that a buyer buys is multiplied

by the total number of potential buyers in that territory to arrive at total sales


Multiple Choice Multiple AnswerQuestion What are the stages in new product development ?

Correct Answer Idea screening , Market testing , Commercialisation

Your Answer Idea screening , Market testing , Commercialisation




Your Answer Flotilla

Multiple Choice Single AnswerQuestion Production creates which type of utility

Correct Answer Form

Your Answer Form


Question Learning consists of

Correct Answer Cues , Drives , Response

Your Answer Cues , Drives , Response


Question What involves review of projected sales, costs and profits.

Correct Answer Business analysis

Your Answer Business analysis

True/False

Question MIS provides marketers with the right amount and type of information in a timely fashion.

Correct Answer True

Your Answer True

True/False

Question Executive judgement technique may be used to supplement other techniques

Correct Answer True

Your Answer True














True/False

Question Secondary data is cheaper and faster to collect than primary data

Correct Answer True

Your Answer False

Select The BlankQuestion Customers are brand,style and type conscious when buying ________ products.


Your Answer Special

Select The Blank

Question For ________ items, reseller reorders goods when inventory gets low



Select The BlankQuestion ________ product is sold for use in producing other goods or services



True/False

Question Rise and fall of interest rates has a major effect on consumer's decision to buy products

on credit

Correct Answer True

Your Answer True

- 1 - MM assgn :17: Raj

MM assgn:17: Raj


Question These are the elements of a plan that specify how objectives are to be

achieved



Select The Blank













that territory to arrive at total sales

Your Answer Sales potential varies with country's general level of economic activity ,Market and sales potential is based on economic forecast , Number of units



Select The Blank

Question ________cost accounting measures the cost of producing and ignores thecost of non-producing

Correct Answer Traditional

Your Answer Traditional




Your Answer Market coverage , Control , Costs

Select The Blank

Question ________ is an important tool for planning and controlling the firm'aactivities









Correct Answer Form

Your Answer Form

True/False

Question Warehouses are needed when supply sources and markets are located close

by.


Your Answer False

True/False

Question Communicating with middlemen requires information which is different to

the information required in communicating with the final buyers.

Correct Answer True

Your Answer True

True/FalseQuestion Changes in company structure also necessitates changes in the systems in

various degrees

Correct Answer True

Your Answer True





Multiple Choice Multiple AnswerQuestion How does 'structure' reduce external uncertainity arising out of human

behaviour
















True/False

Question Marketing concept has application only in profit oriented businesses.


Your Answer False


Question Ways to make people do trial purchases?

Correct Answer Coupon offers , Discounts , Samples

Your Answer Discounts , Samples , Coupon offers

True/False

Question Storage helps firms balance supply and demand.

Correct Answer True

Your Answer True


Question Major role of promotion is to :

Correct Answer Inform , Remind , Persuade

Your Answer Inform , Remind

Multiple Choice Multiple AnswerQuestion Features of Question Marks?

Correct Answer High growth , Low share SBUs

Your Answer High growth , High share SBUs

Select The Blank

Question ________ concept increases the efficiency of economic system












Multiple Choice Single AnswerQuestion Which is the shortest marketing channel for an industrial product?


Your Answer Producer--->Industrial user

True/False

Question Logistics is an area of potentially high cost saving and improves customer

satisfaction.

Correct Answer True

Your Answer True

True/False

Question Buyers are geographically concentrated in the consumer market.


Your Answer False

True/False

Question Systems are formal and informal rules and regulations that complements the

company structureCorrect Answer True

Your Answer True

Select The Blank

Question Optimum marketing mix is obtained using analysis, ________,

implementation and control.

Correct Answer Planning

Your Answer Planning

Match The Following


Gap analysis Difference between desired and

projected performance

Difference between desired and


Corporate parenting Managing SBU's by a corporate Managing SBU's by a corporate

Heartland business Give the highest priority Give the highest priority

Ballast business Fit well but low opportunities Fit well but low opportunities






Question This portfolio involves major capital investments which will result in either


large pay offs or large losses







True/False

Question The demand for necessities tends to be more price elastic than the demandfor luxury products.


Your Answer False

Select The Blank


products.


Your Answer Special

Match The Following



ordered increases.


ordered increases.


ordered increases.


ordered increases.














Question How does 'structure' reduce internal uncertainity arising out of human

behaviour


Your Answer Control mechanism , Departmentalisation

Select The Blank

Question Buyer's response in ________ method may not be applicable in other

markets







Select The Blank



Your Answer Profit

Multiple Choice Single AnswerQuestion In which phase of production era, the producer and consumer are the same

?






Your Answer Sales





True/False

Question The super structure indicates ways in which company's tasks are integrated

or coordinatedCorrect Answer True

Your Answer True


Question What is Recurrent data?



- 1 - MM assgn :18: Raviraj

MM assgn:18: Raviraj

True/False


such as maintenance, intallation etc.

Correct Answer True

Your Answer True

Select The Blank


markets



True/FalseQuestion Correlation methods is also used to supplement other techniques.


Your Answer True

True/False


hierarchy

Correct Answer True

Your Answer False

Select The BlankQuestion Total cost is the sum of ________ + Variable cost.

Correct Answer Fixed cost

Your Answer Fixed cost







Your Answer Not accurate , Time consuming , Sales may be inflated or deflated by sales

team




Your Answer External environment of the company , Marketing intermediaries ,

Customers



Question What is Exclusive Assortment?

Correct Answer Carrying the line of only one manufacturer

Your Answer Carrying the line of only one manufacturer

Select The Blank



Your Answer Homogeneous

Select The Blank





Question These items are directly bought by industrial buyers from producers rather

than the middlemen

Correct Answer Expensive

Your Answer Durables

Multiple Choice Multiple AnswerQuestion For a low involvement regular purchase product, consumer goes through

what all stages of buying process

Correct Answer Need recognition , Purchase decision

Your Answer Need recognition , Purchase decision


Question What is product development?

Correct Answer New product-Existing market

Your Answer New product-Existing market


Question It is the series of marketing institutions that help in moving the product

from producer to the ultimate user.

Correct Answer Marketing channel

Your Answer Distribution

True/False


Correct Answer True

Your Answer True


Question In which stage of product life cycle , reference group influence is strong in

product and brand choice




Select The BlankQuestion ________ allowance is used to communicate about the values of the

product and special event




Question When is demand inelastic?

Correct Answer Price cut causes revenue to decrease , Price rise causes revenue toincrease

Your Answer Price rise causes revenue to increase , Price do not remain steady , Price

cut causes revenue to decrease




Your Answer Prestige , Variable




Your Answer Data collected for a special problem

Match The Following







Question Commercial sources have following sources

Correct Answer Advertising , Packaging , Sales persons

Your Answer Advertising , Packaging , Sales persons

Multiple Choice Multiple AnswerQuestion Ways to make people do trial purchases?


Your Answer Coupon offers , Discounts , Samples


Question Profits are negative in which stage of product life cycle?




Select The Blank

Question Customer's changing wants and their behaviour can be better understood

in ________ distribution.

Correct Answer Direct

Your Answer Vertical










Question Here the organisation acquires the operations of one or more otherorganisations on the same level.

Correct Answer Horizontal integration

Your Answer Horizontal integration

Match The Following



sender


sender

Encoding Putting meaning to symbols

conveyed as messages

Putting meaning to symbols


Decoding Interpreting the message byreceiver

Interpreting the message byreceiver

Noise It interferes with communication

process

It interferes with communication

process

Select The Blank


Correct Answer Need

Your Answer Need

True/False


Correct Answer True

Your Answer True


Multiple Choice Single AnswerQuestion A superior product is priced at

Correct Answer Above market level

Your Answer Above market level

Select The Blank

Question ________ provides more information than Advertising and is relatively

inexpensive.

Correct Answer Publicity


True/FalseQuestion The hypothesis may prove to be either right or wrong

Correct Answer True

Your Answer True

True/False

Question Consumer needs are matched with the company capabilities and goals in

marketing process.Correct Answer True

Your Answer True

Select The Blank

Question ________cost accounting measures the cost of producing and ignores the

cost of non-producing


Your Answer Formal

Multiple Choice Multiple AnswerQuestion Learning consists of


Your Answer Cues , Response , Discrimination

True/False

Question Economic forecasts are available from industry trade associations


Your Answer True

Select The BlankQuestion Japan's major productivity gains are the results of social changes brought

about by ________






Correct Answer Form

Your Answer Form


Question It is an approach to cost reduction in which components are studied to

determine if they can be made by cheaper methods of production

Correct Answer Product Value Analysis

Your Answer Product Value Analysis



Correct Answer Transaction , Transfer , Exchange

Your Answer Transaction , Transfer , Exchange

Select The Blank


Correct Answer Time

Your Answer Time





True/False

Question Marketer discourages his brand users for brand switching.

Correct Answer True

Your Answer False

True/False

Question Group influence is weak both in product and brand choice in Decline stageof Product life cycle

Correct Answer True

Your Answer True



Select The Blank

Question ________ planning determines the number , location and ownership of

warehouses.

Correct Answer Warehouse

Your Answer Logistics

Select The Blank

Question Competition tends to focus on ________ as a product moves through its life

cycle.


Your Answer Sales volume

Select The BlankQuestion ________ eliminates the risk of losing customer's goodwill


Your Answer Leader pricing

Match The Following



The advantage is low cost forheavy and bulky commodities that

have relatively a low value in

relation to weight.


ordered increases.

The advantage is speed and

flexibility in carrying small loads.


ordered increases.


ordered increases.








Your Answer Receiver receives message , Message has meaning

Select The BlankQuestion ________ leads to market fragmentation.


Your Answer Test marketing

Select The Blank

Question Concentration on that segment of market which has the maximum number of

people is called ________


Your Answer Market differentiation





Your Answer Newspaper

True/False

Question Marketing concept provides a balance to the exchange process within the

social system

Correct Answer True

Your Answer False

Select The Blank

Question ________ routinely performs all functions on recurrent, internal and externaldata


Your Answer Non-recurrent data system(NDS)






Question Higher the perceived quality of the product, higher will be the perceived price.

Such products are called:



True/False

Question Marketing involves a backward communication from consumer to producer

Correct Answer True

Your Answer False




Your Answer Actionable


Question Recession stage in business cycle is also called

Correct Answer Slowdown

Your Answer Slowdown


Question This strategic posture plays a leadership role in establishing how the industry

operates



Your Answer Adapters

Multiple Choice Single AnswerQuestion Producer--->Wholesaler--->Retalier--->Consumer is a common channel for :


Your Answer Iron pipes

True/False

Question Product concept testing through physical presentation increase the reliability

of test.

Correct Answer True

Your Answer False

Match The Following


Deep Assortment Carrying a product family in

depth, drawing on manyproducer's output

Contract awarded to lowest bidder

Exclusive Assortment Carrying the line of only onemanufacturer

Carrying a product family in depth,drawing on many producer's

output

Open bid Contract awarded to lowest bidder Carrying many unrelated product

lines

Negotiated Contract Direct negotiation with one or

more companies covering project

and terms

Direct negotiation with one or


and terms









Your Answer Mass media


Question The reseller's assortment influences it's


Your Answer Customer mix

Select The Blank

Question ________ exists when a few large independent firm accounts for bulk of an

industry's sales.

Correct Answer Oligopoly


Your Answer Monopoly

True/FalseQuestion Consumer behaviour is more challenging across international border.

Correct Answer True

Your Answer True


Question Income,occupation,education, age,marital status are factors of which type of

segmentation?


Your Answer Geographic , Psychographic , Behavioural

True/False

Question "Idea screening" stage reduces the number of ideas based on company's

criteria.

Correct Answer True

Your Answer False

Multiple Choice Multiple AnswerQuestion Concept of marketing includes study of


Your Answer Transaction , Transfer



Correct Answer There is time and place of agreement , Two things of value , Agreed upon

conditions

Your Answer One thing of value , Two things of value

Multiple Choice Multiple AnswerQuestion Shorter distribution channel results in


Your Answer High costs , High market coverage

Select The Blank

Question ________ provides more information than Advertising and is relatively

inexpensive.Correct Answer Publicity


Select The Blank



Your Answer Production



Question General Electric Matrix is divided into how many cells

Correct Answer 9

Your Answer 4




Your Answer Cost plus pricing , Variable Price


Question It focusses on one or more selected market segments and develops separatemarketing mix for each segment

Correct Answer Target Marketing

Your Answer Target Marketing


Question In this market, organisation acquires goods for the purpose of renting to

others at profit

Correct Answer Reseller Market



Question The frequency at which a product is used is called ?

Correct Answer Usage rate

Your Answer EOQ

Select The Blank

Question ________ are difficult to change


Your Answer Beliefs




Your Answer Dependable , Actionable , Measurable



Correct Answer Identifies quality and productivity from a production process , Identifies

impact of any change on performance , Instantly spots malfunctions andshow where they occur

Your Answer Identifies impact of any change on performance

True/False



Correct Answer True

Your Answer False




Your Answer Transfer

True/False

Question The hypothesis may prove to be either right or wrong

Correct Answer True

Your Answer False

Select The BlankQuestion ________ method is suitable for products with a stable demand pattern

Correct Answer Simple trend analysis



Question The traditional approach towards uncertainity is

Correct Answer Binary

Your Answer Unitary

True/FalseQuestion Buyers are geographically concentrated in the consumer market.


Your Answer False

True/False

Question In negotiated contracts, the bid selected by buyer is not necessarily the

lowest

Correct Answer True

Your Answer True

True/False

Question Market foreacsts are available from sources like government


Your Answer False



True/False

Question Marketing channels move products from customers to manufacturer.


Your Answer True

Multiple Choice Multiple AnswerQuestion Characteristics of mass market strategy are :

Correct Answer One market mix for target market , One distribution and promotion strategy

Your Answer One market mix for target market , Number of pricing strategies , One

distribution and promotion strategy


Question The input to 'Stimulus Response Model' is


Your Answer Stimuli


Question Harveststrategy is used for

Correct Answer Dogs , Question marks

Your Answer Dogs , Question marks , Stars


Question In which stage of Product life cycle, brand choice is heavily influenced by

reference group



True/False

Question Changes in consumer's buying patterns affects channel's horizontal and

vertical dimensions.

Correct Answer True

Your Answer False

Match The Following


Demand elasticity Effect on price due to change in

quantity demanded and revenue

Price cut causes revenue to

increase

Law of demand More units are demanded at lower

price

Effect on price due to change in


Change in demand More or less units are bought

despite no change in price


decrease

Change in quantity demanded Increase in quantity demanded

due to reduction in price

Increase in quantity demanded due

to reduction in price

Select The Blank

Question ________ is synonymous with non-recurrent data system(RDS)


Correct Answer Market research

Your Answer Management Information system

Select The Blank



Your Answer Equal

Select The Blank

Question ________ is an important tool for planning and controlling the firm'a

activities



Select The Blank

Question Low value but bulky products move through________ channels.

Correct Answer Short

Your Answer Direct

Select The Blank

Question ________ measures actual sales and not intentions to buy


Your Answer Simple trend analysis

True/False

Question Companies have strenghts in a number of areas but their key strength are

few in number

Correct Answer True

Your Answer True

Match The Following




Intangible sources Information, time and technology Forward communication

Consumer to producer Backward communication Information, time and technology


Question Target marketing involves

Correct Answer Market targeting , Market segmentation

Your Answer Market segmentation , Market positioning , Marketing mix



Question It is the process of influencing one's behaviour by sharing ideas, feelingsand information.

Correct Answer Communication



Question To serve a market segment profitably means

Correct Answer Sales revenue generated is more than cost of marketing effort

Your Answer Sales revenue generated is more than cost of marketing effort

Select The Blank

Question Major reason for success for new product is ________ product.

Correct Answer Superior

Your Answer Well advertised

Select The Blank

Question Product means the ________ and services the company offers the target

market.


Your Answer Quality


Question It is the process of selecting people for company positions and developing

skills and abilities for assignments in the company


Your Answer Structure

Select The Blank

Question Module of Flotilla strikes an optimum balance of ________ and flexibility

Correct Answer Standardisation

Your Answer Opportunities

True/False

Question Sales contests, consumer contests are examples of public relations.


Your Answer True

True/False

Question Economic forecasts are available from industry trade associations


Your Answer True


Question Advantages of Zone pricing

Correct Answer It is used for products whose freight cost is large in relation to product's



Your Answer Distant buyers pay less than the actual cost of shipping , Buyer pays theentire freight charges assuming the risks in transportation , It is used for

products whose freight cost is large in relation to product's value





Select The BlankQuestion ________ is a broad plan of action for using an organisation's resources to

accomplish a objective



True/False

Question High level of public scrutiny tends to make Govt. decisions slow.

Correct Answer True

Your Answer True

True/False

Question Changes in company structure also necessitates changes in the systems in

various degrees

Correct Answer True

Your Answer True


Question After the new product has passed the conceptual stages it becomes moreconcrete in which stages?

Correct Answer Test marketing , Commercialisation , Product development

Your Answer Test marketing , Commercialisation , Product development


Question What factors constitute natural environment?

Correct Answer Natural resources

Your Answer Corporate affairs

True/FalseQuestion The greater the number of substitutes for a product, the less price elastic is

its demand.


Your Answer True

Select The Blank

Question ________ can price it's product without any regard to competitor.

Correct Answer Pure monopolist

Your Answer Monopolist


True/FalseQuestion The super structure indicates ways in which company's tasks are integrated

or coordinated

Correct Answer True

Your Answer True




Your Answer Population , Increase in buying power

Multiple Choice Multiple AnswerQuestion Socio-cultural environment consists of


Your Answer Culture , Government policy

Select The Blank

Question ________ is a part of the company that has a separate mission and

objectivesCorrect Answer SBU

Your Answer SBU


Question This involves developing two or more market strategies for two or more

market segments


Your Answer Concentration

Multiple Choice Single AnswerQuestion It is that element of a plan that specifies what is to be accomplished

Correct Answer Objectives



Question These products move through short channels:

Correct Answer Eggs, Bread , Clothing , Cement

Your Answer Cement



Your Answer Generated from within the firm


Question The tool used for future decision making in 'True Ambiguity' scenario is


Correct Answer Non-linear dynamic model

Your Answer Option valuation model


Question It refers to the effect price changes have on quantity demanded of a

product and the firm's sales revenue.

Correct Answer Demand elasticity

Your Answer Law of demand




Your Answer Technology , Machine , Time


Question Mr "X" has recently been chucked out from his job and is now searching for

a new one.His unemployment is called

Correct Answer Functional

Your Answer Structural

True/FalseQuestion Executive judgement technique may be used to supplement other

techniques

Correct Answer True

Your Answer False



Correct Answer Cues, Drives, Response

Your Answer Cues, Drives, Discrimination



Correct Answer Sales potential varies with country's general level of economic activity,

Market and sales potential is based on economic forecast, Number of units


that territory to arrive at total salesYour Answer Market and sales potential is based on economic forecast, Number of units


that territory to arrive at total sales, Economic forecasts are available from

industry trade associations



Match The Following






Select The Blank

Question ________ is seen as an integral process that converts materials into goods







Select The Blank

Question ________ is a bundle of physical, chemical and/or intangible attributes that has the

potential of satisfying customer wants.


Your Answer Product mix



Your Answer Price cut causes revenue to decrease




Your Answer Simple trend analysis , Correlation method






Question What is Marginal cost?


Correct Answer The additional cost of each unit of product , It ignores non price competition , Marginalrevenue is less than average revenue

Your Answer The additional cost of each unit of product , It is useful for new products






Question Pricing that enables sales people to tailor their prices to a prospect's situation is called

Correct Answer Price shading

Your Answer Competitive bidding


Question It is the process of identifying smaller markets within a larger market.


Your Answer Segmentation




Your Answer Safety



Correct Answer Form

Your Answer Time




Your Answer Made to order


Question The producer works closely with middlemen to ensure total satisfaction of the buyer.


Your Answer Vertical dimension


Question Characteristics of mass market strategy are :


Your Answer One market mix for target market , Inventory and distribution costs are high


Select The BlankQuestion The factor of satisfaction and ________ motives are consistent in society



True/False



Your Answer True

Multiple Choice Multiple AnswerQuestion Trade promotions include


Your Answer Push money allowance , Promotional allowance




Your Answer Manufacturer





Select The Blank

Question ________ eliminates the risk of losing customer's goodwill









Correct Answer Assumes factory as an isolated entity , It measures only the cost of producing

Your Answer It measures only the cost of producing , It uses time as a unit of measure , Savings are in

terms of time saved

True/False

Question Market segmentation is the decision to identify different groups that compose the marketand to develop specific product for each of these groups.



Your Answer True


Question Marketing channels for consumer products is longer because

Correct Answer Number of consumers are more , Consumers buy smaller quantities , Buying patterns of

consumers is easy to detect.

Your Answer Number of consumers are more , Consumers are geographically concentrated ,

Consumers buy smaller quantitiesSelect The Blank

Question In ________ pricing buyers pay different prices under the same conditions , in the same

quantities and at the same time

Correct Answer Variable

Your Answer Variable

True/False


Correct Answer True

Your Answer True




Your Answer Coupon offers , Samples

Select The Blank

Question Customers are brand,style and type conscious when buying ________ products.


Your Answer Convenience

Select The Blank

Question ________ exists when a few large independent firm accounts for bulk of an industry's

sales.


Your Answer Oligopoly

True/FalseQuestion MIS provides marketers with the right amount and type of information in a timely fashion.

Correct Answer True

Your Answer True

Select The Blank

Question ________ occurs when people inspite of being qualified and experienced and trained have

to settle for a low level job.




Multiple Choice Single AnswerQuestion This distribution limits intermediaries to one per given territory.



True/False

Question Consumer needs are matched with the company capabilities and goals in marketing

process.

Correct Answer True

Your Answer True

Select The Blank

Question ________ allowance is used to communicate about the values of the product and special

event



Select The BlankQuestion ________ research involves using past experiences to find solutions to marketing

problems

Correct Answer Historical

Your Answer Historical

True/False


Correct Answer True

Your Answer False


Correct Answer True

Your Answer True

Match The Following



sender


sender





Decoding Interpreting the message by

receiver

Consumers are selective in

choosing messages they receive


process


process









Your Answer Speciality





True/False

Question Changes in company structure also necessitates changes in the systems in various

degrees

Correct Answer True

Your Answer True

Multiple Choice Multiple AnswerQuestion The reseller's assortment influences it's


Your Answer Marketing mix , Customer mix



Select The Blank


final buyers.


Your Answer Title


Question What is product concept?







True/False

Question Psychogenetic needs are intense enough to motivate a person to act

immediately


Your Answer True

Select The Blank

Question Japan's major productivity gains are the results of social changes broughtabout by ________







True/FalseQuestion A drive is a need that sufficiently presses a person to act

Correct Answer True

Your Answer True

True/False

Question Demand is highly elastic for industrial goods


Your Answer False







Question The tool used for future decision making in 'True Ambiguity' scenario is


Your Answer Non-linear dynamic model

True/False

Question Gross margin is operating expenses + net profit.

Correct Answer True

Your Answer True

Select The Blank

Question A change in quantity demanded of a product is caused by a change in its

________.


Your Answer Price

Multiple Choice Single AnswerQuestion In which phase of production era, the producer and consumer are the same

?




Question These are the characteristics of services

Correct Answer Sold on basis of benefits , Quality control is tough

Your Answer Sold on basis of benefits , Quality control is tough




Your Answer Sales

Select The Blank

Question ________ is a delivery of standard of living to society


Your Answer Values








True/False



Your Answer False

True/FalseQuestion The life cycle of product category is the shortest.


Your Answer False

True/False

Question Inndustrial goods are sold to end-users for personal consumption.


Your Answer False

Multiple Choice Single AnswerQuestion Marketing arises from ?







Match The Following







price

More units are demanded at lower

price



More or less units are bought











Select The Blank





Question Members of this group perform unskilled work and are poorly paid. They

fall near the poverty line

Correct Answer Upper-Lower

Your Answer Upper-Lower



Correct Answer Form

Your Answer Form





Select The Blank







Your Answer Dogs , Question marks






Question Members of this group are average white and blue collar workers who aim

for better livingCorrect Answer Middle class

Your Answer Upper-Middle


Match The Following


Exclusive Assortment Carrying the line of only one

manufacturer

Carrying the line of only one

manufacturer

Open bid Contract awarded to lowest bidder Contract awarded to lowest bidder



and terms



and terms


depth, drawing on many

producer's output

Carrying a product family in depth,

drawing on many producer's

output


Question Market means:

Correct Answer People with desires , People with willingness and ability to buy , People

become customer as they are authorised to buy

Your Answer People with desires , People with willingness to buy , People with

willingness and ability to buy






Question The price cut causes large increase in quantity sold and price rise results in

fall in quantity sold. This demand is called

Correct Answer Price elastic

Your Answer Price elastic




Select The Blank






Correct Answer Number of consumers are more , Consumers buy smaller quantities ,

Buying patterns of consumers is easy to detect.

Your Answer Number of consumers are more , Consumers buy smaller quantities ,

Buying patterns of consumers is easy to detect.

True/False


Question Image building pricing objective reduces the price war among competitor.

Correct Answer True

Your Answer True





Select The Blank



Your Answer Greater





True/False

Question Product, place and promotion elements in the marketing mix are viewed as

cost factors.Correct Answer True

Your Answer True

Select The Blank

Question Module of Flotilla strikes an optimum balance of ________ and flexibility


Your Answer Standardisation

















Question The price cut causes large increase in quantity sold and price rise results in fall in

quantity sold. This demand is called



Select The Blank







Your Answer Sales forecasting , Identifying market trends , MIS formation




Your Answer Inform , Remind , Persuade

True/False


Correct Answer True

Your Answer True

True/False




Your Answer False










Question It sets a sales performance standard against which actual sales results can becompared with potential sales

Correct Answer Sales forecast

Your Answer Sales forecast

True/False

Question Consumption is shaped by the stage of family life cycle

Correct Answer True

Your Answer True



Correct Answer Identifies quality and productivity from a production process , Identifies impact of anychange on performance , Instantly spots malfunctions and show where they occur

Your Answer Identifies impact of any change on performance , Instantly spots malfunctions and


Select The Blank



Your Answer Indirect


Question D in AIDA stands for :


Correct Answer Desire

Your Answer Desire


Question Put the stages of adoption process in order







Select The Blank

Question ________ directs the flow of goods and services from the producer to the ultimate

consumer



Select The Blank

Question ________ routinely performs all functions on recurrent, internal and external data



Select The Blank

Question Japan's major productivity gains are the results of social changes brought about by

________


Your Answer Michael Porter's model for Industry Analysis

Match The Following


Ballast business Fit well but low

opportunities

Some fit and

some misfit

Gap analysis Difference between

desired and

projected

performance

Managing SBU's

by a corporate

Corporate parenting Managing SBU's by

a corporate

Give the highest

priority


Heartland business Give the highest

priority

Difference

between desired

and projectedperformance

Select The Blank

Question ________ is a descriptive thought that a person holds about something

Correct Answer Belief

Your Answer Belief

True/False

Question Companies have strenghts in a number of areas but their key strength are few innumber

Correct Answer True

Your Answer True




Your Answer Population , Increase in buying power , Buyer preferences


Question Members of this group perform unskilled work and are poorly paid. They fall near the

poverty line


Your Answer Lower-Upper




Your Answer Cost plus pricing , Variable Price , Fixed price and incentive


Question It is a reduction in list price that helps marketer to adjust actual price without

changing published list prices

Correct Answer Discounts

Your Answer Discounts





Your Answer Eggs, Bread

True/False

Question Each product and brand has a status symbol potential

Correct Answer True

Your Answer True






Question What are the stages in new product development ?




Question 4p's of of Marketing should be considered in conjunction with

Correct Answer 4C's

Your Answer 4C's




Your Answer Perishability

Select The Blank




Match The Following


Many sellers and buyers and none of them have much effect on the

total demand,supply and product's market price





Many sellers and buyers and each seller's offering is somewhat

different than others



Question It refers to formal and informal rules, regulations and procedures that complements

the company structure


Your Answer Systems

True/False

Question Experimental research involves obtaining data from respondents in person, mail or by

phone


Your Answer True


Question To avoid price competition, Marketer will set which of the following price?


Your Answer At market level

Select The Blank

Question Product means the ________ and services the company offers the target market.


Your Answer Goods

True/False

Question Group influence is weak both in product and brand choice in Decline stage of Productlife cycle

Correct Answer True

Your Answer False

Select The Blank

Question The onus of advertising, pricing and sales promotion policies is put on ________distribution.


Your Answer Integral

Select The Blank

Question ________ guides the development of advertisements and personal salespresentations.

Correct Answer AIDA


Your Answer AIDA

True/False


Correct Answer True

Your Answer True

True/False

Question Publicity is news carried in the mass media about a firm and its products, policies or

actions.

Correct Answer True

Your Answer True

Select The Blank

Question ________ is a modern plant consisting of modules centered around a stage in the

production process

Correct Answer Flotilla concept

Your Answer General Electric Model


Question Quantity discrepancy for a convenience product in a marketing channel is adjusted by

:

Correct Answer Retailer

Your Answer Retailer

True/False

Question In negotiated contracts, the bid selected by buyer is not necessarily the lowest

Correct Answer True

Your Answer True

- 1 - MM assgn :24: Senthil

MM assgn:24: Senthil

True/FalseQuestion In negotiated contracts, the bid selected by buyer is not necessarily the lowest

Correct Answer True

Your Answer True


Correct Answer Push money allowance, Promotional allowance

Your Answer Push money allowance, Cash rebates, Promotional allowance, Damaged goods allowance

True/FalseQuestion Change in company's strategy gives rise to problems necessitating a new structure to be

madeCorrect Answer True

Your Answer False

Multiple Choice Multiple AnswerQuestion What is break down approach

Correct Answer Sales potential varies with country's general level of economic activity, Market and sales

potential is based on economic forecast, Number of units that a buyer buys is multipliedby the total number of potential buyers in that territory to arrive at total sales

Your Answer Sales potential varies with country's general level of economic activity, Market and salespotential is based on economic forecast, Number of units that a buyer buys is multipliedby the total number of potential buyers in that territory to arrive at total sales

True/False

Question Consumer behaviour is easy to understand in familiar country like India for Indians.


Your Answer True

Select The BlankQuestion Buyer's response in ________ method may not be applicable in other markets



True/FalseQuestion The demand for a specific brand within a product category is called selective demand.

Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion Deciding on the number of intermediaries to be employed by a producer is called:


Your Answer Integral distribution

Match The Following




Gap analysis Difference between desired and projected performance Some fit and some misfit



Multiple Choice Multiple AnswerQuestion These products move through short channels:


Your Answer Clothing , Maruti 800 Car




Your Answer Carrying many unrelated product lines

Select The BlankQuestion Product means the ________ and services the company offers the target market.


Your Answer Value

Select The BlankQuestion Firm's that lack promotional skills rely on ________ for promotional push.

Correct Answer Middlemen

Your Answer Advertising agents


Question Government units that purchase or rent goods for carrying out main functions ofgovernment is called

Correct Answer Government Market

Your Answer Reseller Market

Select The BlankQuestion Low value but bulky products move through________ channels.


Your Answer Direct

True/False

Question Consumer needs are matched with the company capabilities and goals in marketingprocess.

Correct Answer True

Your Answer True

Multiple Choice Multiple AnswerQuestion Major role of promotion is to :


Your Answer Remind , Persuade , Inform

Multiple Choice Multiple AnswerQuestion Factors affecting demand of a product?



Your Answer Decrease in buying power , Buyer preferences

Select The BlankQuestion ________ can price it's product without any regard to competitor.



Select The BlankQuestion ________ are difficult to change


Your Answer Habits

Select The Blank

Question ________ exists when a few large independent firm accounts for bulk of an industry'ssales.


Your Answer Pure oligoply


Correct Answer Form


Select The BlankQuestion Optimum marketing mix is obtained using analysis, ________, implementation and

control.Correct Answer Planning





True/FalseQuestion The super structure indicates ways in which company's tasks are integrated or

coordinatedCorrect Answer True

Your Answer True

Multiple Choice Single AnswerQuestion It sets a sales performance standard against which actual sales results can be compared

with potential sales



Multiple Choice Single AnswerQuestion It is a paid form of non personal communication.

Correct Answer Advertising


Your Answer Advertising




Select The BlankQuestion ________ is a descriptive thought that a person holds about something


Your Answer Belief

Match The Following



characteristics





True/FalseQuestion A company's pricing objectives are influenced by time and circumstances

Correct Answer True

Your Answer True

Select The BlankQuestion Major reason for success for new product is ________ product.


Your Answer Superior

Multiple Choice Single AnswerQuestion The company earns an acceptable rate of return on their net sales.This profitability

objective is called:

Correct Answer Target return

Your Answer Profit maximisation

Multiple Choice Single AnswerQuestion It helps an organisation to cope with future by setting objectives and making strategies

to achieve themCorrect Answer Planning


Multiple Choice Multiple AnswerQuestion These are the characteristics of services








True/FalseQuestion Each product and brand has a status symbol potential

Correct Answer True

Your Answer True

Multiple Choice Multiple AnswerQuestion The areas which become active after promotion budgets have been set and funds are

allocated to promotion mix elements.Correct Answer Sales management , Advertising

Your Answer Sales management , Advertising

True/FalseQuestion Diversification strategy involves diversifying away from their original core businesses

Correct Answer True

Your Answer False


Question What is diversification?

Correct Answer New product-New market


Multiple Choice Multiple AnswerQuestion After the new product has passed the conceptual stages it becomes more concrete in

which stages?Correct Answer Test marketing , Commercialisation , Product development

Your Answer Test marketing , Commercialisation , Product development , Marketing strategydevelopment

Multiple Choice Multiple AnswerQuestion Total cost concept includes



Multiple Choice Single AnswerQuestion These are the elements of a plan that specify how objectives are to be achieved



Multiple Choice Single AnswerQuestion Members of this class neither possess family status nor unusual wealth but their primary

concern is careerCorrect Answer Upper-Middle


Multiple Choice Single AnswerQuestion It refers to the effect price changes have on quantity demanded of a product and the

firm's sales revenue.



Your Answer Demand elasticity

Select The BlankQuestion Demographic, cultural, political, natural etc combine to form ________ environment.


Your Answer Macro

True/FalseQuestion "The customer is always right" is the spirit of marketing concept.

Correct Answer True

Your Answer True

MM assgn :Petrina

Match The Following


Strategic organisational planning Top Management Top Management

Objectives What is to be accomplished What is to be accomplished

Strategies How to achieve objectives How to achieve objectives

Policies Constraints that limits the

alternatives available

Constraints that limits the


Multiple Choice Single AnswerQuestion Quantity discrepancy for a convenience product in a marketing channel is adjusted by :



Select The Blank



Your Answer Drive


Question Safety stock available with a company is 200 units and seasonal stock is 150 units. The

usage rate of the product is 5 units/day and lead time is of 10 days. Calculate the basic

stock.Correct Answer 400 units

Your Answer 400 units






Match The Following


This refers to the number of

product items within each product

line.

Product depth Product depth

This includes all product item's a

company offers.

Product mix Product mix

This is a group of products that

are related.

Product line. Product line.

This is the total number of

product lines.

Product breadth Product breadth

True/False

Question Pricing strategies change over the life cycle of the product

Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion Recovery stage in business cycle is also called

Correct Answer Upswing

Your Answer Upswing





Select The Blank




True/False

Question "Promotion" is considered in conjunction with "Convenience" .


Your Answer False

True/False

Question Warehouses are needed when supply sources and markets are located close by.


Your Answer False


Question For exchange to take place, which conditions must be satisfied ?

Correct Answer Atleast two parties , Each party is capable of communication and delivery , Each party

has something that might be of value to the other party

Your Answer Atleast two parties , Each party is capable of communication and delivery , Each party






Select The Blank

Question ________ of physical distribution activities increases it's productivity as well as of

manufacturer.Correct Answer Automation

Your Answer Automation




Your Answer Function , Methodology

Select The Blank



Your Answer Goods

True/False

Question Executive judgement technique may be used to supplement other techniques

Correct Answer True

Your Answer True




Your Answer Product













Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion The frequency at which a product is used is called ?


Your Answer Usage rate

Select The Blank






Correct Answer Sales potential varies with country's general level of economic activity , Market and

sales potential is based on economic forecast , Number of units that a buyer buys ismultiplied by the total number of potential buyers in that territory to arrive at total

sales

Your Answer Sales potential varies with country's general level of economic activity , Market and

sales potential is based on economic forecast , Number of units that a buyer buys is

multiplied by the total number of potential buyers in that territory to arrive at total

sales





True/False

Question The super structure indicates ways in which company's tasks are integrated or

coordinated

Correct Answer True

Your Answer True





Select The Blank



Your Answer Pure monopolist

True/False

Question Consumer behaviour is more challenging across international border.

Correct Answer True

Your Answer True



Your Answer Detailed version of idea stated in consumer terms

True/FalseQuestion Marketer should keep company's mission and marketing objectives in mind while

making pricing decisions.

Correct Answer True

Your Answer True

Select The Blank

Question The demand for a product is ________ when price cut causes revenue to increase.







Select The Blank








Select The Blank

Question ________ allowance is used to communicate about the values of the product and

special event




Question The company earns an acceptable rate of return on their net sales.This profitability



Your Answer Target return


Question It indicates the degree of differentiation

Correct Answer Structure






Select The Blank

Question ________ is some characteristic of people in the market that helps in dividing it.

Correct Answer Factor

Your Answer Factor





True/False

Question "Idea screening" stage reduces the number of ideas based on company's criteria.

Correct Answer True

Your Answer True

True/False

Question The demand for a specific brand within a product category is called selective demand.

Correct Answer True

Your Answer True

Multiple Choice Multiple AnswerQuestion Key concepts of systems view of management includes

Correct Answer Optimisation concept , Total cost concept , Cost trade-off concept

Your Answer Optimisation concept , Total cost concept , Cost trade-off concept

Select The Blank

Question Market ________ is more prevalent than Mass marketing



MM assgn :26: GS Kumars

True/False



Your Answer False





Select The Blank

Question ________ distribution is used when a small percentage of customers account for a large

part of sale.Correct Answer Selective





Your Answer Marketing mix , Customer mix , Buyer mix

Select The Blank

Question Specific ________ emerge from broad stratefgies

Correct Answer Tactics

Your Answer Objectives


Question What is Market development?

Correct Answer Existing product-New market

Your Answer New product-New market



segmentation?



Select The Blank










Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission ,

ResourcesYour Answer Strengths , Objectives, Strategies, Situation assessment, Organisation mission ,

Resources

Select The Blank

Question Competition tends to focus on ________ as a product moves through its life cycle.


Your Answer Quality

Select The Blank




Select The Blank



Your Answer Drive

True/False



Your Answer True




Your Answer Manufacturer , Customer , Middlemen , Warehouse operators

True/False


Correct Answer True

Your Answer True


Question Manufacturers offering variety of price promotions to their middlemen is called

Correct Answer Trade promotion

Your Answer Trade-in allowance

Select The Blank

Question Total cost is the sum of ________ + Variable cost.



Multiple Choice Multiple AnswerQuestion Money is invested by way of

Correct Answer Debt , Equity

Your Answer Risk , Equity

Select The BlankQuestion ________ describes a person's favourable or unfavourable action tendencies towards

object



Multiple Choice Single AnswerQuestion Consumerism emerged in which era of Marketing?


Your Answer Sales

Match The Following



achieved.



demand and supply.







control.


True/False

Question Logistics is an area of potentially high cost saving and improves customer satisfaction.

Correct Answer True

Your Answer True


Question Decline in buying power due to price levels rising more rapidly than income is called



True/False

Question In pure competition many sellers and buyers are there and have major effect on

demand and supply of the product's market price


Your Answer True




Multiple Choice Single AnswerQuestion This strategic posture invests sufficiently to stay in the race but avoids pre-mature

commitments

Correct Answer Reserve the right to play

Your Answer Reserve the right to play

Multiple Choice Single AnswerQuestion As a person acquires additional units of a product, the amount of satisfaction(each unit

adds to total satisfaction), is less than the previous unit. This is called

Correct Answer Law of diminishing marginal utility

Your Answer Law of diminishing marginal utility





Select The Blank

Question ________ leads to generalisation where similar stimulus generate the same kind of

response


Your Answer Cues

True/False

Question Marketer should keep company's mission and marketing objectives in mind while


Correct Answer True

Your Answer True








Your Answer Advertising , Packaging , Mass media

True/False

Question After sales service is provided in a customer orirnted firm

Correct Answer True

Your Answer True






Question Types of Organisational Market

Correct Answer Reseller market , Industrial market , Government market

Your Answer Reseller market , Industrial market , Government market




Your Answer Function , Methodology , Predictive , Experimental





True/False


Correct Answer True

Your Answer True




Your Answer Innovators , Early adopters , Late adopters , Laggards

True/False


Correct Answer True

Your Answer True


Question This method enables the forecaster to take into consideration seasonal fluctuations and

long term fluctuations

Correct Answer Time Series Analysis

Your Answer Time Series Analysis

Select The Blank



Your Answer Title

True/False



Your Answer True








Your Answer Advertising effectiveness , Sales forecasting , Identifying market trends , MIS formation

Match The Following


Motivational research It analyses consumer motives It is used to forecast future values

such as sales revenue etc

Historical research Uses past experiences to find

solutions

Uses past experiences to find

solutions

Survey research Obtains data from respondents in

person

Obtains data from respondents in

person

Experimental research One factor is constant and holding

other factors

Tests hypothesis about the

relationship between dependentvariables


True/False



Your Answer False





Select The Blank





Question This strategic posture invests sufficiently to stay in the race but avoids pre-mature

commitments




Question As a person acquires additional units of a product, the amount of satisfaction(each unit








Select The Blank


responseCorrect Answer Reinforcement

Your Answer Cues

True/False

Question Marketer should keep company's mission and marketing objectives in mind whilemaking pricing decisions.

Correct Answer True

Your Answer True









True/False


Correct Answer True

Your Answer True

















True/False


Correct Answer True

Your Answer True

MM assgn:28: GS Kumars

True/False



Your Answer False





Select The Blank

Question ________ distribution is used when a small percentage of customers account for a large

part of sale.Correct Answer Selective






Select The Blank










segmentation?



Select The Blank











ResourcesYour Answer Strengths , Objectives, Strategies, Situation assessment, Organisation mission ,

Resources

Select The Blank



Your Answer Quality

Select The Blank




Select The Blank



Your Answer Drive

True/False



Your Answer True





True/False


Correct Answer True

Your Answer True


Question Manufacturers offering variety of price promotions to their middlemen is called



Select The Blank







Select The BlankQuestion ________ describes a person's favourable or unfavourable action tendencies towards

object





Your Answer Sales

Match The Following



achieved.



demand and supply.







control.


True/False

Question Logistics is an area of potentially high cost saving and improves customer satisfaction.

Correct Answer True

Your Answer True


Question Decline in buying power due to price levels rising more rapidly than income is called



True/FalseQuestion In pure competition many sellers and buyers are there and have major effect on



Your Answer True





commitments



Multiple Choice Single AnswerQuestion As a person acquires additional units of a product, the amount of satisfaction(each unit








Select The Blank


response


Your Answer Cues

True/False



Correct Answer True

Your Answer True









True/False


Correct Answer True

Your Answer True

















True/False


Correct Answer True

Your Answer True





True/False


Correct Answer True

Your Answer True


Question This method enables the forecaster to take into consideration seasonal fluctuations and




Select The Blank



Your Answer Title

True/False



Your Answer True









Match The Following


Motivational research It analyses consumer motives It is used to forecast future values

such as sales revenue etc


solutions

Uses past experiences to find

solutions


person


person


other factors


relationship between dependentvariables


True/FalseQuestion A channel's length is also called as horizontal dimension.


Your Answer False

Multiple Choice Single AnswerQuestion It concentrates on organisation design and work flow







commitmentsCorrect Answer Reserve the right to play



Question As a person acquires additional units of a product, the amount of satisfaction(each unitadds to total satisfaction), is less than the previous unit. This is called



Multiple Choice Single AnswerQuestion New product forms and brands enter in which stage of product life cycle?



Select The BlankQuestion ________ leads to generalisation where similar stimulus generate the same kind of

responseCorrect Answer Reinforcement

Your Answer Cues

True/FalseQuestion Marketer should keep company's mission and marketing objectives in mind while

making pricing decisions.Correct Answer True

Your Answer True




Multiple Choice Multiple AnswerQuestion Commercial sources have following sources



True/False


Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion Product should be considered from the point of view of



Multiple Choice Multiple AnswerQuestion Types of Organisational Market







Multiple Choice Single AnswerQuestion A diet conscious person after playing football is thirsty. He opts for :-



True/FalseQuestion "Idea screening" stage reduces the number of ideas based on company's criteria.

Correct Answer True

Your Answer True

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/FalseQuestion In negotiated contracts, the bid selected by buyer is not necessarily the

lowest

Correct Answer True

Your Answer True



Your Answer Push money allowance , Cash rebates , Promotional allowance , Damagedgoods allowance

True/FalseQuestion Change in company's strategy gives rise to problems necessitating a new

structure to be madeCorrect Answer True

Your Answer False



Correct Answer Sales potential varies with country's general level of economic activity ,Market and sales potential is based on economic forecast , Number of unitsthat a buyer buys is multiplied by the total number of potential buyers in

that territory to arrive at total salesYour Answer Sales potential varies with country's general level of economic activity ,

Market and sales potential is based on economic forecast , Number of unitsthat a buyer buys is multiplied by the total number of potential buyers inthat territory to arrive at total sales

True/False

Question Consumer behaviour is easy to understand in familiar country like India forIndians.


Your Answer True

Select The BlankQuestion Buyer's response in ________ method may not be applicable in other

marketsCorrect Answer Market tests


True/FalseQuestion The demand for a specific brand within a product category is called selective

demand.Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion Deciding on the number of intermediaries to be employed by a producer is

called:



Match The Following



Gap analysis Difference between desiredand projected performance

Some fit and some misfit

Corporate parenting Managing SBU's by a

corporate

Managing SBU's by a corporate





Multiple Choice Single AnswerQuestion What is Exclusive Assortment?



Select The BlankQuestion Product means the ________ and services the company offers the target

market.


Your Answer Value




Multiple Choice Single AnswerQuestion Government units that purchase or rent goods for carrying out main

functions of government is calledCorrect Answer Government Market


Select The BlankQuestion Low value but bulky products move through________ channels.


Your Answer Direct

True/FalseQuestion Consumer needs are matched with the company capabilities and goals in

marketing process.

Correct Answer True

Your Answer True







Select The BlankQuestion ________ can price it's product without any regard to competitor.





Your Answer Habits

Select The BlankQuestion ________ exists when a few large independent firm accounts for bulk of an

industry's sales.




Correct Answer Form


Select The BlankQuestion Optimum marketing mix is obtained using analysis, ________,

implementation and control.Correct Answer Planning





True/FalseQuestion The super structure indicates ways in which company's tasks are integrated

or coordinatedCorrect Answer True

Your Answer True

Multiple Choice Single AnswerQuestion It sets a sales performance standard against which actual sales results can

be compared with potential salesCorrect Answer Sales forecast










Your Answer Belief

Match The Following








Correct Answer True

Your Answer True

Select The BlankQuestion Major reason for success for new product is ________ product.



Multiple Choice Single AnswerQuestion The company earns an acceptable rate of return on their net sales.This

profitability objective is called:Correct Answer Target return


Multiple Choice Single AnswerQuestion It helps an organisation to cope with future by setting objectives and making

strategies to achieve themCorrect Answer Planning





Multiple Choice Single AnswerQuestion Feedback is fastest in which of the following channels:



True/FalseQuestion Each product and brand has a status symbol potential

Correct Answer True

Your Answer True

Multiple Choice Multiple AnswerQuestion The areas which become active after promotion budgets have been set and

funds are allocated to promotion mix elements.Correct Answer Sales management , Advertising


True/FalseQuestion Diversification strategy involves diversifying away from their original core

businesses

Correct Answer True

Your Answer False

Multiple Choice Single AnswerQuestion What is diversification?



Multiple Choice Multiple AnswerQuestion After the new product has passed the conceptual stages it becomes more

concrete in which stages?Correct Answer Test marketing , Commercialisation , Product development

Your Answer Test marketing , Commercialisation , Product development , Marketingstrategy development




Multiple Choice Single AnswerQuestion These are the elements of a plan that specify how objectives are to be

achieved



Multiple Choice Single AnswerQuestion Members of this class neither possess family status nor unusual wealth but

their primary concern is careerCorrect Answer Upper-Middle


Multiple Choice Single AnswerQuestion It refers to the effect price changes have on quantity demanded of a product

and the firm's sales revenue.



Select The BlankQuestion Demographic, cultural, political, natural etc combine to form ________

environment.Correct Answer Macro

Your Answer Macro


Correct Answer True

Your Answer True

MM assgn :30: Deepak

True/False


Correct Answer True

Your Answer True


Question These items are directly bought by industrial buyers from producers rather than the

middlemen



Select The Blank

Question ________ is a broad plan of action for using an organisation's resources to accomplish a

objectiveCorrect Answer Strategy




Correct Answer Sales potential varies with country's general level of economic activity , Market andsales potential is based on economic forecast , Number of units that a buyer buys is

multiplied by the total number of potential buyers in that territory to arrive at total sales

Your Answer Sales potential varies with country's general level of economic activity , Number of units

that a buyer buys is multiplied by the total number of potential buyers in that territory

to arrive at total sales , Economic forecasts are available from industry tradeassociations

True/False



Your Answer False

True/False

Question Diversification strategy involves diversifying away from their original core businesses

Correct Answer True

Your Answer False








Your Answer Source , Marketer , Recipient


Question These groups tend to informal behavoiur and there is continuous interaction among

people


Your Answer Reference




Your Answer Prestige , Variable , Odd , Leader





Select The Blank

Question The demand for a product is ________ when price cut causes revenue to increase.






Your Answer Existing product-New market

Select The BlankQuestion Module of Flotilla strikes an optimum balance of ________ and flexibility




Question The tool used for decision making in ' The alternate futures ' scenario is

Correct Answer Option Valuation model

Your Answer Scenario planning


Question Drawbacks of Survey of Buyer's intention method are


Your Answer Time consuming , Sales may be inflated or deflated by sales team

Select The BlankQuestion ________ identifies the impact of any change on performance


Your Answer Flotilla concept

True/False


Correct Answer True

Your Answer True


Question This data is originated by original research through observation/ enquiry



True/False

Question Survey of buyers' intentions technique is comparatively costly and the data gathered is

of questionable value.Correct Answer True

Your Answer True



Correct Answer The additional cost of each unit of product , It ignores non price competition , Marginalrevenue is less than average revenue

Your Answer The additional cost of each unit of product , It ignores non price competition , Marginal

revenue is less than average revenue



Your Answer Habits


Question What is Market Penetration?

Correct Answer Existing product-Existing market


True/False

Question Product variety marketing presents different choices to set the companys' product apartfrom competitors.

Correct Answer True

Your Answer True

Select The Blank




True/FalseQuestion Changes in consumer's buying patterns affects channel's horizontal and vertical

dimensions.

Correct Answer True

Your Answer True

Match The Following







ordered increases.




ordered increases.


ordered increases.



The advantage is low cost for

heavy and bulky commodities that

have relatively a low value in

relation to weight.

Match The Following






True/False


Correct Answer True

Your Answer False

True/False



Your Answer False

Select The Blank



Your Answer Short


Question Senses in our body are

Correct Answer Taste , Touch , See

Your Answer Taste , Ear , Touch , See





Multiple Choice Multiple AnswerQuestion For exchange to take place, which conditions must be satisfied ?









Select The Blank




Your Answer Market mix





Select The Blank




Select The Blank

Question ________ occurs when people inspite of being qualified and experienced and trained

have to settle for a low level job.



Select The Blank


event




Question It is an approach to cost reduction in which components are studied to determine if they

can be made by cheaper methods of production


Your Answer Cost Value Analysis


Question Advantages of Zone pricing

Correct Answer It is used for products whose freight cost is large in relation to product's value , Buyers

in different areas pay different delivered prices

Your Answer Distant buyers pay less than the actual cost of shipping , It is used for products whosefreight cost is large in relation to product's value , Buyers in different areas pay different

delivered prices

Multiple Choice Single AnswerQuestion Mission statements for marketing oriented organisation are framed in terms of :

Correct Answer Customer want satisfaction

Your Answer Profitability



Correct Answer There is time and place of agreement , Two things of value , Agreed upon conditions

Your Answer One thing of value , There is time and place of agreement , Agreed upon conditions


Correct Answer True

Your Answer True


Question Lead time for a product is 10 days and usage rate is 6 units/day. Reorder point will be …

Correct Answer 60 units

Your Answer 1.5 units





MM assgn :31: Gaurav

True/False

Question Gross margin is operating expenses + net profit.

Correct Answer True

Your Answer True








Your Answer Sender transmits message , Receiver receives message , Message has meaning


Correct Answer Form

Your Answer Form








Select The Blank



Your Answer Special

Select The Blank

Question ________ guides the development of advertisements and personal sales presentations.

Correct Answer AIDA


Select The Blank

Question ________ is a part of the company that has a separate mission and objectives

Correct Answer SBU

Your Answer SBU




Your Answer Sold on basis of benefits , Mechanised and automated , Quality control is tough



yet.



True/False


Correct Answer True

Your Answer False


Question It helps an organisation to cope with future by setting objectives and making strategies

to achieve them







Select The Blank





True/False

Question Psychogenetic needs are intense enough to motivate a person to act immediately


Your Answer True

Select The Blank



Your Answer Sales




Match The Following




line.



company offers.



are related.



product lines.












Your Answer Self production






Question In Cost Optimisation :

Correct Answer Overall physical distribution costs are minimised

Your Answer Overall physical distribution costs are minimised






Question Mission statements for marketing oriented organisation are framed in terms of :



Select The BlankQuestion An organisational assessment uncovers________

Correct Answer Weaknesses

Your Answer Weaknesses

Multiple Choice Multiple AnswerQuestion Harveststrategy is used for




Question This strategic posture invests sufficiently to stay in the race but avoids pre-maturecommitments











Select The BlankQuestion In ________ pricing buyers pay different prices under the same conditions , in the

same quantities and at the same time






Your Answer Material , Labour

True/FalseQuestion Inndustrial goods are sold to end-users for personal consumption.


Your Answer False

Multiple Choice Single AnswerQuestion Doctor's services in an emergency are called which type of products?



True/False



Your Answer False


Question This involves developing two or more market strategies for two or more market

segments




Question Aspects of political environment are :

Correct Answer Form of government adopted , Media and pressure groups , Government stability

Your Answer Form of government adopted , Media and pressure groups , Government stability




Your Answer Natural resources








consumers is easy to detect.


Consumers buy smaller quantities




has something that might be of value to the other partyYour Answer Atleast two parties , Each party has something that might be of value to the other party

True/False

Question Services can be stored in inventory.


Your Answer False


Question It is the process of buying out the product developed by someone else

Correct Answer Acquisition

Your Answer Screening

True/False

Question Companies have strenghts in a number of areas but their key strength are few in

number

Correct Answer True

Your Answer True

Select The Blank

Question Optimum marketing mix is obtained using analysis, ________, implementation and

control.



Match The Following


Motivational research It analyses consumer motives It analyses consumer motives

Historical research Uses past experiences to findsolutions

Uses past experiences to findsolutions

Survey research Obtains data from respondents inperson

Obtains data from respondents inperson


other factors

One factor is constant and holding

other factors

Registration

Number:200426720

Name: Gaurav

Subject: Marketing Management

Assignment StatusAs On:

25/06/2005

Result for this Assignment

Assignment Date 25/06/2005

Number of Correct Questions 35

Number of Skipped Questions 10

Number of Wrong Questions 12

Total Questions attempted 57

Total Marks obtained 78 Out of 100.

Result Pass

23.

1. Gap analysis 1. Misfit with understanding of critical success factors

2. Corporate parenting 2. Some fit and some misfit

3. Heartland business 3. Difference between desired and projected performance

4. Ballast business 4. Managing SBU's by a corporate

5. Give the highest priority

6. Fit well but low opportunities

39.

1. Tangible sources 1. Forward communication

2. Intangible sources 2. Capital, machines,raw material

3. Consumer to producer 3. Marketing

4. Customer is the focal point in 4. Selling

5. Backward communication

6. Information, time and technology

40.

1. Inventory

carrying cost

1. It is used to transport petroleum products to refineries.

2. Order processing

cost

2. It is the best quality type of transportation available.

3. Pipe-line 3. It increases as the quantity ordered increases.

4. Air-freight 4. The advantage is speed and flexibility in carrying small loads.

5. It decreases as the quantity ordered increases.

6. The advantage is low cost for heavy and bulky commoditiesthat have relatively a low value in relation to weight.

41.

1. Encoding 1. A means by which source communicates the message

2. Decoding 2. Interpreting the message by receiver

3. Noise 3. Consumers are selective in choosing messages they receive

4. Feedback 4. It interferes with communication process

5. Putting meaning to symbols conveyed as messages

6. Communication from receiver to sender

49.

1. Law of demand 1. Price cut causes revenue to decrease

2. Change in demand 2. More or less units are bought despite no change in

price

3. Change in quantity

demanded

3. Price cut causes revenue to increase

4. Demand elasticity 4. Effect on price due to change in quantity demandedand revenue

5. More units are demanded at lower price

6. Increase in quantity demanded due to reduction in

price

50.

1. No control over price 1. Unsought products

2. Total control over price 2. Prestige products

3. Direct relationship between price and quality 3. Monopoly

4. Sensitivity to price differential 4. Price awareness

5. Price consciousness

6. Competitive environment

51.

1. Trade discount 1. Given for paying promptly

2. Cumulative quantity

discount

2. Discount percetage increases as the quantity

purchased increases

3. Non-cumulative quantity

discount

3. Given to induce buyers to place orders in advance

of need

4. Cash discount 4. Applies to a single order

5. Reduction in list price to channel menbers

6. Applies to multiple orders

52.

1. Only one seller and no competition permitted legally 1. Oligopoly

2. Few sellers but account for bulk of industry's sales 2. Pure oligopoly

3. Many sellers and buyers and each seller's offering is somewhat


3. Monopoly

4. Many sellers and buyers and none of them have much effect onthe total demand,supply and product's market price

4. Puremonopoly

5. Pure

competition

6. Monopolistic

53.

1. Objectives 1. Top Management

2. Strategies 2. Middle Management

3. Policies 3. Constraints that limits the alternatives

available

4. Strategic organisational

planning

4. Lower Management

5. How to achieve objectives

6. What is to be accomplished

54.

1. Actual self concept 1. Esteem, Recognition

2. Others self concept 2. Hunger, Thirst

3. Personality 3. Stimulus

4. Biogenetic needs 4. How the person thinks others see him

5. How person views himself

6. Deference, Autonomy



Question What is product concept?


Your Answer Stage in new product development process

Select The Blank

Question Concentration on that segment of market which has the maximum numberof people is called ________



Multiple Choice Multiple AnswerQuestion How does 'structure' reduce internal uncertainity arising out of human

behaviour



Multiple Choice Single AnswerQuestion The traditional approach towards uncertainity is


Your Answer Binary




Your Answer Rites , Myths , Style


Question It is the most influential primary reference group shaping a buyer'sbehaviour

Correct Answer Family

Your Answer Family




Your Answer Innovators , Early adopters

True/False



Your Answer False




Your Answer Increase in buying power , Decrease in buying power , Buyer preferences


Question Recovery stage in business cycle is also called



Select The Blank



Your Answer Belief





True/False

Question Style of a company are the patterns of actions taken by members of top

management over a period of time

Correct Answer True

Your Answer True


Question Organisations that acquire goods and services that are sold/rented and

supplied to others



Select The Blank


final buyers.


Your Answer Title





True/False

Question In pure competition many sellers and buyers are there and have major

effect on demand and supply of the product's market price


Your Answer True


Question The tool used for decision making in 'A range of futures' scenario is

Correct Answer Technology forecasting

Your Answer Analogies and pattern recognition

True/False

Question Survey of buyers' intentions technique is comparatively costly and the data

gathered is of questionable value.

Correct Answer True

Your Answer True



Correct Answer 4C's

Your Answer 4C's


Question Features of Question Marks?


Your Answer Low growth , High share SBUs

Match The Following



manufacturer


manufacturer

Open bid Contract awarded to lowest

bidder


more companies covering

project and terms


more companies coveringproject and terms

Contract awarded to lowest

bidder

Deep Assortment Carrying a product family indepth, drawing on many

producer's output

Carrying a product family indepth, drawing on many

producer's output





Select The Blank



Your Answer Long


Question Prosperity stage in business cycle is also called

Correct Answer Boom

Your Answer Upswing




Your Answer Response , Discrimination

True/False

Question Formal planning provides clearer performance standards.

Correct Answer True

Your Answer False

Select The BlankQuestion Advertising, packaging etc. are the elements in ________ mix.



True/FalseQuestion Marketing channels move products from customers to manufacturer.


Your Answer False

True/False

Question Change in company's strategy gives rise to problems necessitating a newstructure to be made

Correct Answer True

Your Answer True

Multiple Choice Multiple AnswerQuestion Market means:


become customer as they are authorised to buy

Your Answer People with desires , People with willingness to buy , People with willingness

and ability to buy

Select The Blank

Question ________ is a broad plan of action for using an organisation's resources to



Your Answer Mission

True/False

Question Changes in consumer's buying patterns affects channel's horizontal and


Correct Answer True

Your Answer True

Select The Blank




Select The Blank

Question ________ is some characteristic of people in the market that helps in

dividing it.


Your Answer Segment

Match The Following



achieved.

Intensive distribution. Exclusive

Helps in the process of

matching demand and supply.





Combining two or more levels

of a channel under one

participant's control.




segmentation?


Your Answer Demographic , Psychographic


Question Decline in buying power due to price levels rising more rapidly than income

is called



Select The Blank



Your Answer Habits

Select The Blank

Question ________ is a bundle of physical, chemical and/or intangible attributes that

has the potential of satisfying customer wants.



True/False


Correct Answer True

Your Answer False


Question The output of Stimulus Response Model is

Correct Answer Product decision

Your Answer Rsponse

Multiple Choice Single AnswerQuestion It is the process of influencing one's behaviour by sharing ideas, feelings and

information.






True/FalseQuestion In negotiated contracts, the bid selected by buyer is not necessarily the

lowest

Correct Answer True

Your Answer True

Select The BlankQuestion Market ________ is more prevalent than Mass marketing


Your Answer Targeting

Multiple Choice Single AnswerQuestion It is is the data which has been converted to a useful form for decision

making



MM assgn :32: Grace


Question It is the most influential primary reference group shaping a buyer's behaviour


Your Answer Family

True/False


Correct Answer True

Your Answer True

True/False

Question Product concept testing through physical presentation increase the reliability of test.

Correct Answer True

Your Answer True



yet.







True/False



Your Answer True

Select The BlankQuestion Demographic, cultural, political, natural etc combine to form ________ environment.


Your Answer Macro




Your Answer External environment of the company , Customers , Competitors




Your Answer Sales forecasting , Identifying market trends

Select The Blank




True/False

Question The key to successful new product introduction lies in a systems approach.

Correct Answer True

Your Answer True



Correct Answer Recipient , Source





Your Answer Practicality , Opinion , Faith

Multiple Choice Single AnswerQuestion Source credibility is :

Correct Answer Receiver's perception regarding belief on sender.

Your Answer Receiver's perception regarding belief on sender.

Multiple Choice Single AnswerQuestion The output of Stimulus Response Model is


Your Answer Product

True/False


Correct Answer True

Your Answer True

Select The Blank

Question Toffees and chocolates, magazines etc are examples of ________ products


Your Answer Impulse

True/False


Correct Answer True

Your Answer True




Multiple Choice Multiple AnswerQuestion What are variable costs?



Select The Blank




True/False


Correct Answer True

Your Answer True




Your Answer Office rent , Insurance

Select The Blank



Your Answer Systems

Select The Blank

Question ________ research involves using past experiences to find solutions to marketing

problems



Select The Blank



Your Answer Price




Your Answer Desire

True/False

Question The demand for necessities tends to be more price elastic than the demand for luxury

products.


Your Answer False

Match The Following







Applies to multiple orders

Non-cumulative quantity discount Applies to a single order Given to induce buyers to place

orders in advance of need




Your Answer Simple trend analysis , Correlation method , Market tests




Your Answer Consumables , Durables , Emergency

Select The BlankQuestion ________ is a part of the company that has a separate mission and objectives

Correct Answer SBU

Your Answer SBU



Your Answer Sales


Correct Answer Sales potential varies with country's general level of economic activity , Market and

sales potential is based on economic forecast , Number of units that a buyer buys is

multiplied by the total number of potential buyers in that territory to arrive at total

sales



sales





True/False

Question Experimental research involves obtaining data from respondents in person, mail or byphone


Your Answer False








Multiple Choice Single AnswerQuestion The price cut causes large increase in quantity sold and price rise results in fall in




Match The Following



characteristics

Brand loyalty, Type of usage Social class, Buying power


Psychographic Social class, Lifestyle Brand loyalty, Type of usage


Select The Blank




Your Answer Product




Your Answer Price difference




Your Answer Advertising , Packaging

Select The Blank

Question Firm's that lack promotional skills rely on ________ for promotional push.


Your Answer Middlemen


Question Mr "X" has recently been chucked out from his job and is now searching for a new

one.His unemployment is called


Your Answer Functional

Select The Blank

Question An organisational assessment uncovers________



True/False


Correct Answer True

Your Answer True

MM assgn :33: Satyajit

Select The Blank

Question ________ is an important tool for planning and controlling the firm'a activities

Correct Answer Sales ForecastYour Answer Sales Forecast




Your Answer Measurable , Accessible , ActionableMultiple Choice Single Answer




Match The Following

Question Correct Answer Your AnswerDemand elasticity Effect on price due to change

in quantity demanded and

revenue

Increase in quantity demanded


Law of demand More units are demanded at

lower priceEffect on price due to change in

quantity demanded and

revenue


despite no change in pricePrice cut causes revenue to

decrease




despite no change in priceTrue/False



Your Answer False


Question Market segmentation can be done on the basis of following factorsCorrect Answer Psychographic , Demographic , Geographic




Correct Answer Atleast two parties , Each party is capable of communication and delivery ,

Each party has something that might be of value to the other partyYour Answer Atleast two parties , Each party is capable of communication and delivery ,

Each party has something that might be of value to the other party




become customer as they are authorised to buyYour Answer People with desires , People with willingness to buy , People with willingness

and ability to buy

True/False


hierarchy

Correct Answer TrueYour Answer True


Question This involves combining two or more levels of a channel under one


Correct Answer Vertical integration

Your Answer Vertical integrationMultiple Choice Single Answer







Match The Following


Many sellers and buyers andnone of them have much

effect on the total

demand,supply and product's

Pure competition Oligopoly

market price


competition permitted legallyMonopoly Pure monopoly

Few sellers but account for

bulk of industry's sales

Oligopoly Monopoly

Many sellers and buyers andeach seller's offering is

somewhat different than

others

Monopolistic Pure competition

Select The Blank

Question Japan's major productivity gains are the results of social changes broughtabout by ________



Select The Blank

Question The onus of advertising, pricing and sales promotion policies is put on

________ distribution.Correct Answer Exclusive





Your Answer Knowledge , Opinion , FaithTrue/False


criteria.

Correct Answer True

Your Answer True






Correct Answer Transaction , Transfer , ExchangeYour Answer Transaction , Transfer , Exchange





True/FalseQuestion Market oriented organisation do not need to prepare a marketing mix for a

product that offers few consumer benefits

Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion The tool used for decision making in ' The alternate futures ' scenario is





product and brand choiceCorrect Answer Growth

Your Answer Growth

True/False

Question Diversification strategy involves diversifying away from their original core

businesses

Correct Answer True

Your Answer TrueSelect The Blank




Multiple Choice Multiple AnswerQuestion Target marketing involves


Your Answer Market targeting , Market segmentation , Market positioning

True/False

Question The demand for a specific brand within a product category is called selective

demand.Correct Answer True

Your Answer True




Your Answer Awareness, interest, evaluation, trial, adoptionSelect The Blank





Question Marketer has no control over setting the price in which type of marketstructure?





supplied to othersCorrect Answer Industrial Market



Question A superior product is priced at


Your Answer Price elasticMultiple Choice Multiple Answer




True/False

Question Product, place and promotion elements in the marketing mix are viewed ascost factors.

Correct Answer True

Your Answer True

True/False

Question After sales service is provided in a customer orirnted firmCorrect Answer True

Your Answer True


Question This objective lends a firm to set a low price to force inefficient rivals out of the

industry

Correct Answer Shake outYour Answer Price stabilisation

Select The Blank

Question ________ is a broad plan of action for using an organisation's resources to




Multiple Choice Single AnswerQuestion Government units that purchase or rent goods for carrying out main functions

of government is called


Your Answer Government Market

Select The BlankQuestion ________ guides the development of advertisements and personal sales

presentations.

Correct Answer AIDA

Your Answer AIDA


Question Limitations of Traditional cost accounting areCorrect Answer Assumes factory as an isolated entity , It measures only the cost of producing

Your Answer Assumes factory as an isolated entity , It measures only the cost of producing

True/False

Question Marketing strategies are developed to support broad marketing objectives

Correct Answer True

Your Answer TrueMultiple Choice Multiple Answer



Your Answer Marketing mix , Customer mix , Supplier mix

Select The Blank

Question The benefits of a change in process are defined in terms of ________ costsavings

Correct Answer Labour

Your Answer Labour

True/False


Correct Answer TrueYour Answer True





Select The BlankQuestion ________ of physical distribution activities increases it's productivity as well

as of manufacturer.

Correct Answer Automation


Select The Blank

Question Messages are made of ________Correct Answer Symbols

Your Answer Symbols

MM assgn :34: Satyajit

Select The Blank


together constitutes ________ concept.Correct Answer Total cost


Select The Blank

Question Wholesalers and retailers help manufacturer in carrying ________ flow to final

buyers.Correct Answer Title

Your Answer Title




Your Answer Function , MethodologyMultiple Choice Multiple Answer



Your Answer Innovators , Laggards



Correct Answer New product-New marketYour Answer New product-New market

Select The Blank



Your Answer Pure monopolistSelect The Blank

Question ________ occurs when people inspite of being qualified and experienced and

trained have to settle for a low level job.







Question Maximum number of new product ideas come from

Correct Answer Internal sourcesYour Answer Internal sources


Question Producer--->Wholesaler--->Retalier--->Consumer is a common channel for :








Correct Answer Complexity , Perishability , WeightYour Answer Complexity , Perishability , Weight

Select The Blank


products.


Your Answer SpecialMultiple Choice Single Answer

Question This discount is offered to customers to encourage them to remain loyal

buyers

Correct Answer Quantity discount


True/FalseQuestion Pricing strategies change over the life cycle of the product

Correct Answer True

Your Answer True


Question Uses of Market research are:Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends



Question When the quantity bought remains steady regardless of change in price, it is

called

Correct Answer Price inelasticYour Answer Price elastic





Select The Blank

Question Toffees and chocolates, magazines etc are examples of ________ productsCorrect Answer Impulse

Your Answer Impulse

True/False


Correct Answer FalseYour Answer False





Your Answer StaffingTrue/False


Correct Answer True

Your Answer True


Question Commercial sources have following sourcesCorrect Answer Advertising , Packaging , Sales persons

Your Answer Advertising , Mass media

True/False



Your Answer FalseMatch The Following




solutions

Uses past experiences to findsolutions

Survey research Obtains data from

respondents in person

It is used to forecast future

values such as sales revenue

etcExperimental research One factor is constant and

holding other factors


relationship between

dependent variables

Select The BlankQuestion A speciality product is ________ intensively distributed than a shopping

product

Correct Answer Less

Your Answer Less

Multiple Choice Single AnswerQuestion This distribution is necessary for most convenience goods.



True/False


mail or by phoneCorrect Answer False

Your Answer False




Your Answer Demand

True/FalseQuestion Companies have strenghts in a number of areas but their key strength are few

in number

Correct Answer True

Your Answer True

Multiple Choice Multiple AnswerQuestion What are psychogenetic needs

Correct Answer Belonging , Recognition

Your Answer Belonging , Recognition

Select The Blank


Correct Answer AwarenessYour Answer Awareness




Your Answer Dogs , Stars , Cash cowsCash cowsc

True/FalseQuestion Group influence is weak both in product and brand choice in Decline stage of

Product life cycle

Correct Answer True

Your Answer True


Question Members of this group perform unskilled work and are poorly paid. They fallnear the poverty line




Question The traditional approach towards uncertainity is

Correct Answer BinaryYour Answer Binary





Multiple Choice Multiple AnswerQuestion Planning of long term strategies are based on following factors:


mission , Resources

Your Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation

mission , Resources

Multiple Choice Multiple AnswerQuestion The external sources of Primary data are :

Correct Answer Retailer , Wholesaler , Libraries

Your Answer Retailer , Wholesaler , Libraries


Question Marketer tries to seek what kind of response from the other party?Correct Answer Behavioural


True/False


Correct Answer True

Your Answer TrueSelect The Blank

Question Product means the ________ and services the company offers the target

market.


Your Answer Goods

True/False

Question Product concept testing through physical presentation increase the reliabilityof test.

Correct Answer True

Your Answer True


Question What are the stages in new product development ?Correct Answer Idea screening , Market testing , Commercialisation


Select The Blank


Correct Answer Time

Your Answer TimeMatch The Following



achieved.


Helps in the process ofmatching demand and supply.





Combining two or more levelsof a channel under one



True/False


such as maintenance, intallation etc.Correct Answer True

Your Answer True

MM assgn :35: Mani

Select The Blank




Match The Following







price


price





Change in quantity demanded Increase in quantity demandeddue to reduction in price

Increase in quantity demanded dueto reduction in price





Select The Blank


Correct Answer Low

Your Answer Low

True/False

Question The demand for necessities tends to be more price elastic than the demand

for luxury products.Correct Answer False

Your Answer False




Your Answer Re-order point

Select The Blank

Question ________ routinely performs all functions on recurrent, internal and

external data









Correct Answer Form

Your Answer Form

True/False

Question Marketing concept provides a balance to the exchange process within the

social systemCorrect Answer True

Your Answer True

Select The Blank

Question ________ leads to market fragmentation.





Your Answer Eggs, Bread , Clothing , Cement


Question The price cut causes large increase in quantity sold and price rise results infall in quantity sold. This demand is called



True/False

Question Companies apply a variety of price adjustment strategies to account for

differences in customer segments and situations.Correct Answer True

Your Answer True

Multiple Choice Multiple AnswerQuestion After the new product has passed the conceptual stages it becomes more

concrete in which stages?



Select The Blank

Question ________cost accounting measures the cost of producing and ignores thecost of non-producing






Your Answer Exposure , Not accurate , Time consuming

True/False


Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion It is the process of selecting people for company positions and developing





Question It is the series of marketing institutions that help in moving the productfrom producer to the ultimate user.


Your Answer Marketing channel










Question Pricing that enables sales people to tailor their prices to a prospect's

situation is called


Your Answer Price shading




Your Answer Upswing

Select The Blank





Question Quantity discrepancy for a convenience product in a marketing channel is

adjusted by :



Select The Blank



Your Answer Drive



Correct Answer Atleast two parties , Each party is capable of communication and delivery ,

Each party has something that might be of value to the other partyYour Answer Atleast two parties , Each party is capable of communication and delivery ,

Each party has something that might be of value to the other party


Correct Answer True

Your Answer True

True/False


Correct Answer True

Your Answer True


Question Members of this group are average white and blue collar workers who aimfor better living

Correct Answer Middle class


Multiple Choice Multiple AnswerQuestion The areas which become active after promotion budgets have been set and

funds are allocated to promotion mix elements.

Correct Answer Sales management , Advertising


True/False

Question Internal records such as sales reports, cost and accounting information are

expensive to obtain.


Your Answer False

Select The Blank









Select The Blank



Your Answer Belief

Select The Blank



Your Answer Short

Match The Following


Correlation method Historical data Historical data

Market forecast Industry trade associations Industry trade associations

Economic forecast Government Government

Sales forecast Sales volume Sales volume

Multiple Choice Single AnswerQuestion The most common criteria for classifying products is based on



Select The Blank

Question Firm's that lack promotional skills rely on ________ for promotional push.







True/False

Question Publicity is news carried in the mass media about a firm and its products,

policies or actions.Correct Answer True

Your Answer True

Multiple Choice Multiple AnswerQuestion Characteristics of Effective segmentation



True/False



Your Answer False







Correct Answer The additional cost of each unit of product , It ignores non price competition

, Marginal revenue is less than average revenueYour Answer The additional cost of each unit of product , It ignores non price competition

, Marginal revenue is less than average revenue


Question This allows a marketer to adjust the actual price a customer pays for new

product without reducing it's list price

Correct Answer Trade-in allowance


1

MM assgn:36: Rajesh

Select The Blank

Question In ________ pricing buyers pay different prices under the same conditions , in thesame quantities and at the same time





Your Answer Not accurate , Time consuming , Sales may be inflated or deflated by sales team ,

Exposure


Question They are homogeneous and enduring divisions in a society which are hierarchically

ordered and his members have similar interests and behaviour

Correct Answer Social class

Your Answer Social class


Question It focusses on one or more selected market segments and develops separate marketing

mix for each segment


Your Answer Market Segmentation




Your Answer Deduction


Question This forecasting method is based on the opinion of company's officers

Correct Answer Executive Judgement

Your Answer Mass Marketing

True/False


Correct Answer True

Your Answer False

2

Select The BlankQuestion The demand for a product is ________ when price cut causes revenue to increase.






Your Answer Market targeting , Market segmentation , Market positioning , Marketing mix

True/False

Question "To increase the market share of our product" .Is it a well defined objective?


Your Answer False



Correct Answer Government market , Reseller market , Industrial market

Your Answer Reseller market , Industrial market , Consumer market , Government market

Select The Blank


Correct Answer Low

Your Answer High





Your Answer Atleast one party , Atleast two parties , Each party is capable of communication anddelivery , Each party has something that might be of value to the other party



quantity sold. This demand is calledCorrect Answer Price elastic

Your Answer Price inelastic

Select The Blank

3








Select The Blank

Question The cost of warehousing, transportation, inventory and handling products together

constitutes ________ concept.


Your Answer Variable cost



Correct Answer Number of consumers are more , Consumers buy smaller quantities , Buying patterns ofconsumers is easy to detect.


Consumers buy smaller quantities , Buying patterns of consumers is easy to detect.

Multiple Choice Multiple AnswerQuestion Characteristics for effective market segmentation are:


Your Answer Dependable , Actionable , Measurable , Accessible





True/False


Correct Answer True

Your Answer False



4


Your Answer Eggs, Bread , Clothing , Maruti 800 Car , Cement




Your Answer Input and output , Objectives , Process and feedback , Profits

Select The Blank



Your Answer Modern Accounting


Question It is a reduction in list price granted to channel members for performing marketing

functions



True/False

Question Communicating with middlemen requires information which is different to the

information required in communicating with the final buyers.

Correct Answer True

Your Answer True


Question Mission statements for marketing oriented organisation are framed in terms of :




Question Pricing that enables sales people to tailor their prices to a prospect's situation is called


Your Answer Price shading




5

Your Answer Damaged goods , Inventory obsolescence , Customer satisfaction , Transportation

Match The Following





decrease


price



Change in demand More or less units are boughtdespite no change in price

Effect on price due to change inquantity demanded and revenue

Change in quantity demanded Increase in quantity demandeddue to reduction in price

More units are demanded at lowerprice


Question The tool used for decision making in 'A range of futures' scenario is


Your Answer Game theory

Select The Blank


consumer



Select The Blank







Your Answer Capital , Technology , Machine , Time


Question For a low involvement regular purchase product, consumer goes through what all

stages of buying process


Your Answer Need recognition , Information research , Evaluation of alternatives , Purchase decision

Select The Blank

6



Your Answer Special

True/False

Question Diversification strategy involves diversifying away from their original core businesses

Correct Answer True

Your Answer True

Select The Blank



Your Answer Factor








Your Answer Total cost , Fixed cost , Variable cost , Marginal cost

True/False

Question Product development includes starting another business or buy businesses outside of

their current line.


Your Answer False

True/False



Your Answer False



7



Select The Blank

Question The benefits of a change in process are defined in terms of ________ cost savings


Your Answer Infrastructure

Match The Following



characteristics

Brand loyalty, Type of usage City, Region

Demographic Age, Sex Social class, Buying power

Psychographic Social class, Lifestyle Poulation density, Education

Geographic variables City, Region Age, Sex

True/False

Question Systems are formal and informal rules and regulations that complements the companystructure

Correct Answer True

Your Answer False

True/False

Question Market segmentation is the decision to identify different groups that compose the

market and to develop specific product for each of these groups.


Your Answer True

1

MM assgn :37: Rajesh

True/False

Question Product variety marketing presents different choices to set the companys' product apartfrom competitors.

Correct Answer True

Your Answer False



Your Answer True

Multiple Choice Single AnswerQuestion It is a reduction in list price that helps marketer to adjust actual price without changing

published list prices



Multiple Choice Multiple AnswerQuestion Forecasting methods for existing products are


Your Answer Simple trend analysis , Time series analysis , Correlation method , Market tests


Question These groups tend to informal behavoiur and there is continuous interaction amongpeople



Multiple Choice Multiple AnswerQuestion The participants in a communication process are :


Your Answer Customer , Source , Marketer , Recipient




Your Answer EOQ

2

Match The Following



sender

Interpreting the message by

receiver




process


receiver




process




Question Higher the perceived quality of the product, higher will be the perceived price. Such

products are called:



Select The Blank




True/False

Question Distribution costs are low when intermediaries are used in the channel.

Correct Answer True

Your Answer False

Select The BlankQuestion ________cost accounting measures the cost of producing and ignores the cost of non-

producing









3

Your Answer One market mix for target market , Number of pricing strategies , One distribution andpromotion strategy , Inventory and distribution costs are high

True/False


Correct Answer True

Your Answer False

Select The Blank



Your Answer Acquisition

Select The Blank




Your Answer Deflation

True/False

Question Companies apply a variety of price adjustment strategies to account for differences in

customer segments and situations.

Correct Answer True

Your Answer False

Select The Blank

Question ________ leads to generalisation where similar stimulus generate the same kind ofresponse


Your Answer Response




Your Answer One thing of value , There is time and place of agreement , Two things of value ,

Agreed upon conditions


Question Money is invested by way of


Your Answer Debt , Risk , Equity , Return

4




Your Answer Lower price , Greater utility , Complexity , Compatability with society


Question As a person acquires additional units of a product, the amount of satisfaction(each unit




Select The Blank



Your Answer Break even cost

Select The Blank

Question ________ planning determines the number , location and ownership of warehouses.


Your Answer Storage



Your Answer Belonging , Hunger , Thirst , Recognition


Correct Answer Weight , Complexity , Perishability

Your Answer Complexity , Perishability , Weight , Buyer wants for a specific product


Question When the quantity bought remains steady regardless of change in price, it is called

Correct Answer Price inelastic


Select The Blank

5

Question Demographic, cultural, political, natural etc combine to form ________ environment.


Your Answer Internal





True/False

Question Product concept testing through physical presentation increase the reliability of test.

Correct Answer True

Your Answer False

Match The Following


Correlation method Historical data Industry trade associations

Market forecast Industry trade associations Market potential

Economic forecast Government Sales potential

Sales forecast Sales volume Historical data


Question In this market, organisation acquires goods for the purpose of renting to others at profit




Question An unhealthy portfolio has


Your Answer More dogs , Less dogs , Few stars , More stars

Select The Blank

Question Concentration on that segment of market which has the maximum number of people is

called ________


6


True/False

Question Staffing function applies to all company levels irrespective of levels of hierarchy

Correct Answer True

Your Answer False



Correct Answer The additional cost of each unit of product , It ignores non price competition , Marginal


Your Answer The additional cost of each unit of product , It ignores non price competition , Marginalrevenue is less than average revenue , It is useful for new products


Question The company earns an acceptable rate of return on their net sales.This profitability

objective is called:Correct Answer Target return


True/False

Question Survey of buyers' intentions technique is comparatively costly and the data gathered isof questionable value.

Correct Answer True

Your Answer False

True/False

Question The demand for necessities tends to be more price elastic than the demand for luxuryproducts.


Your Answer False


commitments







7




Your Answer Bust




Your Answer Population , Increase in buying power , Decrease in buying power , Buyer preferences

True/False


phone


Your Answer False

Select The Blank


Correct Answer Need

Your Answer Need

Select The Blank




1

MM assgn :38: Rajesh

Select The Blank




Select The Blank



Your Answer Belief





Match The Following


Biogenetic needs Hunger, Thirst Hunger, Thirst

Actual self concept How person views himself How person views himself

Others self concept How the person thinks others see

him

How the person thinks others see

him

Personality Deference, Autonomy Deference, Autonomy

Select The BlankQuestion Module of Flotilla strikes an optimum balance of ________ and flexibility


Your Answer Strengths






2








True/False

Question MIS provides marketers with the right amount and type of information in a timely fashion.

Correct Answer True

Your Answer True

Select The Blank


event


Your Answer Trade

Select The Blank



Your Answer Sales


Question In which stage of Product life cycle, brand choice is heavily influenced by reference group


Your Answer Maturity




stock.




Question It helps an organisation to cope with future by setting objectives and making strategies to

3

achieve them




Question The organisation focusses attention on one market segment and develops one marketing

mix for that segment.This is known as :Correct Answer Concentration



Question "Image building" objectives are common in which type of market structure?



True/False

Question Changes in company structure also necessitates changes in the systems in various

degreesCorrect Answer True

Your Answer True

Select The Blank

Question ________ is a modern plant consisting of modules centered around a stage in theproduction process






Your Answer Advertising , Mass media , Sales persons





True/False

Question Marketer should keep company's mission and marketing objectives in mind while making

pricing decisions.

4

Correct Answer True

Your Answer True

True/False

Question Internal records such as sales reports, cost and accounting information are expensive to

obtain.


Your Answer False




Your Answer Taste , Touch , See

Select The Blank

Question More ________ is involved in sales to industrial buyers than consumers


Your Answer Money

True/False


Correct Answer True

Your Answer True

Select The Blank



Your Answer Short

Select The Blank



Your Answer Price

Multiple Choice Single AnswerQuestion It is the series of marketing institutions that help in moving the product from producer to

the ultimate user.


5


Match The Following


Wide market coverage is achieved. Intensive distribution. Intensive distribution.


demand and supply.






channel under one participant'scontrol.


Select The Blank



Your Answer Title






Question Organisations that acquire goods and services that are sold/rented and supplied to others



True/False


Correct Answer True

Your Answer True

True/FalseQuestion Group influence is weak both in product and brand choice in Decline stage of Product life

cycle

Correct Answer True

Your Answer True

6



Your Answer Electricity , Telephone , Material

Select The Blank

Question ________ distribution is used when a small percentage of customers account for a largepart of sale.




Correct Answer Form

Your Answer Form

True/False

Question Publicity is news carried in the mass media about a firm and its products, policies oractions.

Correct Answer True

Your Answer True

Multiple Choice Multiple AnswerQuestion After the new product has passed the conceptual stages it becomes more concrete in

which stages?



Multiple Choice Multiple AnswerQuestion Income,occupation,education, age,marital status are factors of which type of

segmentation?


Your Answer Geographic , Demographic


Question In this pricing, prices are set high to benefit from the price quality relationship that exists

in many consumer's mind

Correct Answer Prestige pricing

Your Answer Prestige pricing

True/False

7


Correct Answer True

Your Answer True


Question This strategic posture takes the current industry structure and its future evolution as

given and then react to the opportunities the market offersCorrect Answer Adapters

Your Answer Shapers

True/False

Question Rise and fall of interest rates has a major effect on consumer's decision to buy productson credit

Correct Answer True

Your Answer True






Question Which is the products that potential customers do not know about it or they do not wantyet.



Multiple Choice Multiple AnswerQuestion How does 'structure' reduce internal uncertainity arising out of human behaviour


Your Answer Forecasting , Control mechanism , Departmentalisation

Score Card

Registration

Number:200406186

Name: Mayur Halakatti

Subject: Marketing Management

Assignment StatusAs On:

10/08/2005








Result Pass

Click here to view the list of attempted question and answers.

MM assgn :39: Mayur




stock.




Question It is that element of a plan that specifies what is to be accomplished



Select The Blank



Your Answer Drive

True/FalseQuestion Marketing concept has application only in profit oriented businesses.


Your Answer False

Select The Blank




Select The Blank





Question After the new product has passed the conceptual stages it becomes more concrete in

which stages?Correct Answer Test marketing , Commercialisation , Product development







Question What are psychogenetic needs




Question This portfolio involves major capital investments which will result in either large pay offs

or large losses



Select The Blank


Correct Answer AIDA

Your Answer AIDA

True/False


Correct Answer True

Your Answer True

True/False


Correct Answer True

Your Answer True

True/False

Question Changes in consumer's buying patterns affects channel's horizontal and vertical

dimensions.

Correct Answer True

Your Answer True





True/False



Your Answer False

Select The Blank







Select The Blank




Multiple Choice Single AnswerQuestion In which phase of production era, the producer and consumer are the same ?





Correct Answer Form

Your Answer Form


Question Members of this group are average white and blue collar workers who aim for better

living



Match The Following







ordered increases.


ordered increases.


ordered increases.


ordered increases.





Select The Blank



Your Answer Belief





Select The Blank



Your Answer Factor

True/False


Correct Answer True

Your Answer True

True/FalseQuestion Psychogenetic needs are intense enough to motivate a person to act immediately


Your Answer False







Correct Answer People with desires , People with willingness and ability to buy , People become

customer as they are authorised to buyYour Answer People with desires , People with willingness and ability to buy , People become

customer as they are authorised to buy

Select The Blank



Your Answer Market research





Select The Blank

Question ________ is a bundle of physical, chemical and/or intangible attributes that has thepotential of satisfying customer wants.


Your Answer Product

Select The Blank

Question ________ method is suitable for products with a stable demand pattern








Question It is a reduction in list price that helps marketer to adjust actual price without changing

published list prices



True/False


Correct Answer True

Your Answer True









True/FalseQuestion Gross margin is operating expenses + net profit.

Correct Answer True

Your Answer True

True/False


Correct Answer True

Your Answer True












Match The Following







Question How does 'structure' reduce external uncertainity arising out of human behaviour



Multiple Choice Multiple AnswerQuestion A business is a system consisting of following elements



- 1 – mm assgn :40:

MM assgn :40: Saikat

True/False


Correct Answer True

Your Answer True












Your Answer High growth , Low share SBUs

True/False



Your Answer False

Multiple Choice Single AnswerQuestion Higher the perceived quality of the product, higher will be the perceived price. Such

products are called:



Multiple Choice Single AnswerQuestion Quantity discrepancy for a convenience product in a marketing channel is adjusted by :



- 2 – mm assgn :40:

Select The BlankQuestion Satisfying ________ reduces tension

Correct Answer Need

Your Answer Need


Question This forecasting method is based on the opinion of company's officers


Your Answer Executive Judgement



Correct Answer Form

Your Answer Form




Your Answer Sales








Your Answer Family

Select The Blank



Your Answer Price



- 3 – mm assgn :40:

Correct Answer People with desires , People with willingness and ability to buy , People becomecustomer as they are authorised to buy

Your Answer People with desires , People with willingness and ability to buy , People become

customer as they are authorised to buy





Select The Blank

Question ________ provides more information than Advertising and is relatively inexpensive.


Your Answer Public relations





Select The Blank

Question Concentration on that segment of market which has the maximum number of people is

called ________Correct Answer Market fallacy

Your Answer Market fallacy





Select The Blank


have to settle for a low level job.Correct Answer Underemployment


Select The Blank



- 4 – mm assgn :40:


True/False

Question Changes in consumer's buying patterns affects channel's horizontal and vertical

dimensions.

Correct Answer True

Your Answer True









Match The Following






True/False

Question Macro environment is composed of the major forces that pose opportunities and create

threat for the Co.

Correct Answer True

Your Answer True


Question Members of this group have attained a position through exceptional ability in their

profession or businessCorrect Answer Lower-Upper



- 5 – mm assgn :40:









Question It seeks to satisfy everybody in the market for a particular product category

Correct Answer Mass Marketing

Your Answer Mass Marketing

True/False


Correct Answer True

Your Answer True

Select The Blank

Question The benefits of a change in process are defined in terms of ________ cost savings


Your Answer Labour








Select The BlankQuestion Buyer's response in ________ method may not be applicable in other markets

- 6 – mm assgn :40:



True/False


Correct Answer True

Your Answer True




Your Answer Form


Question It identifies opportunities for and threats to the organisation

Correct Answer Environmental assessment


Select The Blank


consumer



True/False


Correct Answer True

Your Answer True







- 7 – mm assgn :40:


Match The Following



characteristics










Question Characteristics of mass market strategy are :


Your Answer One market mix for target market , One distribution and promotion strategy

Select The Blank




- 1 – mm assgn :41:

MM assgn :41: Seema


Question When the quantity bought remains steady regardless of change in

price, it is called



Select The Blank




True/False

Question Marketing concept provides a balance to the exchange process

within the social systemCorrect Answer True

Your Answer False


Question When is demand price elastic?

Correct Answer Price cut causes revenue to increase , Price rise causes revenue

to decrease

Your Answer Price cut causes revenue to increase , Price rise causes revenueto decrease

True/False


Correct Answer True

Your Answer True

True/False

Question Indirect channels for industrial products are longer thanconsumer product channels.


Your Answer False




Your Answer Population , Increase in buying power , Decrease in buying power



Your Answer Good packaging , Coupon offers , Discounts



- 2 – mm assgn :41:


Your Answer Upswing

Match The Following


Many sellers and buyers and none

of them have much effect on thetotal demand,supply and


Pure competition Pure oligopoly



Monopoly Pure monopoly


industry's sales

Oligopoly Monopoly

Many sellers and buyers and eachseller's offering is somewhat




Question How does 'structure' reduce internal uncertainity arising out of

human behaviour


Your Answer Control mechanism , Departmentalisation , Specialisation





True/False

Question Image building pricing objective reduces the price war amongcompetitor.

Correct Answer True

Your Answer True

True/FalseQuestion Marketer should keep company's mission and marketing

objectives in mind while making pricing decisions.

Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion It identifies opportunities for and threats to the organisation


Your Answer Environmental assessment

- 3 – mm assgn :41:

Select The BlankQuestion Toffees and chocolates, magazines etc are examples of ________

products


Your Answer Impulse

Select The Blank

Question ________ is seen as an integral process that converts materialsinto goods




Correct Answer True

Your Answer True



Correct Answer Advertising effectiveness , Sales forecasting , Identifying markettrends

Your Answer Advertising effectiveness , Sales forecasting , Identifying market

trends



Your Answer Not accurate , Time consuming , Sales may be inflated or

deflated by sales team







Your Answer Manufacturer , Customer , Middlemen

True/False

Question Product concept testing through physical presentation increase

the reliability of test.

- 4 – mm assgn :41:

Correct Answer True

Your Answer True

True/False

Question Macro environment is composed of the major forces that pose

opportunities and create threat for the Co.

Correct Answer True

Your Answer False


Question This distribution limits intermediaries to one per given territory.



Match The Following


Feedback Communication from receiver tosender

Communication from receiver tosender

Encoding Putting meaning to symbolsconveyed as messages

Putting meaning to symbolsconveyed as messages


receiver


receiver


process


process


Question The tool used for decision making in 'A range of futures' scenario

is


Your Answer Technology forecasting


Question Producer--->Wholesaler--->Retalier--->Consumer is a common

channel for :



True/False

Question Executive judgement technique may be used to supplement other

techniques

Correct Answer True

Your Answer False

- 5 – mm assgn :41:










Correct Answer Sales potential varies with country's general level of economic

activity , Market and sales potential is based on economic

forecast , Number of units that a buyer buys is multiplied by the

total number of potential buyers in that territory to arrive at total

salesYour Answer Sales potential varies with country's general level of economic

activity , Market and sales potential is based on economic

forecast , Economic forecasts are available from industry trade

associations

Select The Blank









Question Members of this group perform unskilled work and are poorlypaid. They fall near the poverty line





- 6 – mm assgn :41:








Correct Answer 9

Your Answer 9

Select The Blank




Multiple Choice Single AnswerQuestion They are homogeneous and enduring divisions in a society which

are hierarchically ordered and his members have similar interests

and behaviour



Select The Blank

Question ________cost accounting measures the cost of producing and

ignores the cost of non-producing



Select The Blank





Question It helps an organisation to cope with future by setting objectives

and making strategies to achieve them



- 7 – mm assgn :41:

Select The Blank




Select The BlankQuestion Product means the ________ and services the company offers

the target market.


Your Answer Goods

Select The Blank



Your Answer Plans


Correct Answer True

Your Answer True

- 1 – mm assgn :42:

MM assgn :42: Hemant


Question The micro-environment consists of following

components:

Correct Answer Customers , Competitors , Marketing intermediaries

Your Answer Competitors , Marketing intermediaries , Customers

Select The Blank




True/FalseQuestion Economic forecasts are available from industry trade

associations


Your Answer True

True/False

Question The greater the number of substitutes for a product,

the less price elastic is its demand.


Your Answer True

Select The Blank

Question In ________ pricing buyers pay different prices under

the same conditions , in the same quantities and at

the same timeCorrect Answer Variable





Your Answer Customer mix , Supplier mix , Buyer mix


Question Prosperity stage in business cycle is also called

Correct Answer Boom

Your Answer Boom


- 2 – mm assgn :42:






Correct Answer Assumes factory as an isolated entity , It measures

only the cost of producing

Your Answer Assumes factory as an isolated entity , It measures

only the cost of producing , It uses time as a unit of

measure

True/False

Question Marketing channels move products from customers to

manufacturer.


Your Answer False

Select The Blank

Question ________ is an important tool for planning and

controlling the firm'a activitiesCorrect Answer Sales Forecast



Question It refers to the relatively more durable companyarrangements and relationships



Multiple Choice Single AnswerQuestion Product classification is based on


Your Answer Quality difference




Your Answer Product


Question A in AIDA stands for :

- 3 – mm assgn :42:


Your Answer Action


Question Marketer has no control over setting the price in which

type of market structure?Correct Answer Competition



Question Marketer tries to seek what kind of response from theother party?










Your Answer Drives , Response , Discrimination

Select The Blank

Question Japan's major productivity gains are the results ofsocial changes brought about by ________



True/False

Question Sales contests, consumer contests are examples of

public relations.Correct Answer False

Your Answer True

True/FalseQuestion After sales service is provided in a customer orirnted

firm

Correct Answer True

Your Answer True

- 4 – mm assgn :42:




Your Answer Cash rebates , Promotional allowance , Damaged

goods allowance




Your Answer Market segmentation , Market positioning ,Marketing mix




Your Answer Taste , Touch, Ear

True/False

Question Market foreacsts are available from sources likegovernment


Your Answer False

True/FalseQuestion Marketing concept provides a balance to the exchange

process within the social system

Correct Answer True

Your Answer True

Select The Blank

Question The cost of warehousing, transportation, inventory and

handling products together constitutes ________

concept.


Your Answer Variable cost



Correct Answer Reseller market , Industrial market , Government

marketYour Answer Industrial market , Consumer market , Government

market

- 5 – mm assgn :42:

Match The Following


Ballast business Fit well but low opportunities Misfit with understanding of critical

success factors



Difference between desired and




Select The Blank

Question Optimum marketing mix is obtained using analysis,

________, implementation and control.Correct Answer Planning





Select The Blank

Question ________ is some characteristic of people in themarket that helps in dividing it.


Your Answer Segment

Select The Blank

Question There are more number of substitutes for ________

products.




Question A superior product is priced at



Match The Following



- 6 – mm assgn :42:





Question " How much to order " is also called as

Correct Answer Basic stock

Your Answer Basic stock

Select The Blank

Question ________ can price it's product without any regard to

competitor.




Question The tool used for decision making in ' The alternate

futures ' scenario is



True/FalseQuestion "Idea screening" stage reduces the number of ideas

based on company's criteria.

Correct Answer True

Your Answer False




Your Answer Prestige , Variable , Leader

True/False

Question The super structure indicates ways in which company's

tasks are integrated or coordinated

Correct Answer True

Your Answer True

True/FalseQuestion Executive judgement technique may be used to

supplement other techniques

Correct Answer True

Your Answer True


Question Mr "X" has recently been chucked out from his job and

is now searching for a new one.His unemployment iscalled

- 7 – mm assgn :42:


Your Answer Cyclical





Select The Blank

Question ________ provides more information than Advertising

and is relatively inexpensive.



Select The Blank

Question The onus of advertising, pricing and sales promotion

policies is put on ________ distribution.







Your Answer Exchange , Transaction , Transfer

True/False

Question Market segmentation is the decision to identify different groups that

compose the market and to develop specific product for each of these

groups.Correct Answer False

Your Answer True

True/False

Question Systems are formal and informal rules and regulations that

complements the company structureCorrect Answer True

Your Answer True

Select The Blank


________ environment.Correct Answer Macro

Your Answer Macro

True/FalseQuestion After sales service is provided in a customer orirnted firm

Correct Answer True

Your Answer True





Select The Blank

Question Wholesalers and retailers help manufacturer in carrying ________

flow to final buyers.


Your Answer Title

Select The Blank

Question Firm's that lack promotional skills rely on ________ for promotionalpush.







meaning




Your Answer Drives , Response , Discrimination

True/False


Correct Answer True

Your Answer True



Correct Answer Opportunity , Objectives, Strategies, Situation assessment,Organisation mission , Resources

Your Answer Objectives, Strategies, Situation assessment, Organisation mission ,

Resources









Question It is a paid form of non personal communication.



True/False

Question Market oriented organisation do not need to prepare a marketing mix

for a product that offers few consumer benefits

Correct Answer True

Your Answer False


Question " How much to order " is also called as


Your Answer Safety stock

Select The Blank




Match The Following









True/False


Correct Answer True

Your Answer True





Select The Blank




Select The Blank


markets




Question This strategic posture plays a leadership role in establishing how the

industry operates



Select The Blank









Question These items are directly bought by industrial buyers from producers

rather than the middlemen


Your Answer Non durables

True/False

Question Group influence is weak both in product and brand choice in Decline

stage of Product life cycle

Correct Answer True

Your Answer True





True/False

Question "To increase the market share of our product" .Is it a well defined

objective?


Your Answer False


Question In this market, organisation acquires goods for the purpose of renting

to others at profit





Correct Answer Assumes factory as an isolated entity , It measures only the cost of

producingYour Answer Assumes factory as an isolated entity , It measures only the cost of

producing , It uses time as a unit of measure






Question It limits the alternatives that a decision maker takes in a givensituation

Correct Answer Policy

Your Answer Policy

Multiple Choice Single AnswerQuestion In which phase of production era, the producer and consumer are the

same ?



Match The Following






True/False

Question Image building pricing objective reduces the price war among

competitor.

Correct Answer True

Your Answer True


Question How does 'structure' reduce external uncertainity arising out of

human behaviour


Your Answer Research and planning , Departmentalisation


Question In Cost Optimisation :


Your Answer Cost-trade off is achieved

Select The Blank





Multiple Choice Multiple AnswerQuestion Aspects of political environment are :

Correct Answer Form of government adopted , Media and pressure groups ,

Government stability

Your Answer Form of government adopted , Government stability




Your Answer Sales









Select The Blank

Question ________ is seen as an integral process that converts materials into

goods


Your Answer Systems

True/False



Your Answer False

Select The Blank



Your Answer Awareness


True/False

Question Internal records such as sales reports, cost and accounting information are



Your Answer False

True/False

Question Sales contests, consumer contests are examples of public relations.


Your Answer True






Question Disadvantages of Primary data are :

Correct Answer Cost factor , Time factor

Your Answer Cost factor , Time factor










skills and abilities for assignments in the companyCorrect Answer Staffing






Select The Blank

Question ________ exists when a few large independent firm accounts for bulk of an

industry's sales.





Correct Answer The additional cost of each unit of product , It ignores non price competition

, Marginal revenue is less than average revenueYour Answer The additional cost of each unit of product , It is useful for new products









Select The Blank

Question ________ is a modern plant consisting of modules centered around a stage

in the production process



True/False

Question Product concept testing through physical presentation increase the reliability

of test.

Correct Answer True

Your Answer True








impact of any change on performance , Instantly spots malfunctions and

show where they occurYour Answer Identifies quality and productivity from a production process , Identifies

impact of any change on performance , Instantly spots malfunctions and



Question The producer works closely with middlemen to ensure total satisfaction ofthe buyer.





Correct Answer Number of consumers are more , Consumers buy smaller quantities , Buyingpatterns of consumers is easy to detect.

Your Answer Number of consumers are more , Consumers buy smaller quantities

True/False

Question Marketing and production costs are high in multi-segment strategy

Correct Answer True

Your Answer True

Select The Blank

Question ________ is an important tool for planning and controlling the firm'a

activities



Select The Blank


Correct Answer Time

Your Answer Time

Select The BlankQuestion ________ guides the development of advertisements and personal sales

presentations.

Correct Answer AIDA


Select The Blank

Question ________ allowance is used to communicate about the values of the productand special event







True/False

Question Product variety marketing presents different choices to set the companys'

product apart from competitors.Correct Answer True

Your Answer True

True/False

Question Changes in company structure also necessitates changes in the systems in

various degreesCorrect Answer True

Your Answer True

True/False

Question Communicating with middlemen requires information which is different tothe information required in communicating with the final buyers.

Correct Answer True

Your Answer True

Match The Following



Helps in the process of matchingdemand and supply.


No intermediaries betweenproducer and consumer.


Combining two or more levels of achannel under one participant's

control.



Question Producer--->Wholesaler--->Retalier--->Consumer is a common channel for :






Your Answer Market attractiveness , Profit margin , Competition level

Multiple Choice Single AnswerQuestion It is a reduction in list price granted to channel members for performing

marketing functions



Select The Blank

Question ________cost accounting measures the cost of producing and ignores the

cost of non-producing




Question It appraises the organisation's capacity to respond to these opportunities

and threats





supplied to others



Select The Blank




Your Answer Optimisation cost









Select The Blank



Your Answer Belief

True/False



Your Answer False


Question The external sources of Primary data are :


Your Answer Retailer , Wholesaler

True/False

Question Marketing strategies are developed to support broad marketing objectives

Correct Answer True

Your Answer True


Correct Answer Capital , Machine


Select The Blank

Question Competition tends to focus on ________ as a product moves through its life

cycle.


Your Answer Price

True/FalseQuestion Survey of buyers' intentions technique is comparatively costly and the data

gathered is of questionable value.

Correct Answer True

Your Answer True

Select The Blank




Match The Following



of them have much effect on thetotal demand,supply and product's

market price


Only one seller and no competition

permitted legally

Monopoly Monopoly


industry's sales

Oligopoly Oligopoly

Many sellers and buyers and eachseller's offering is somewhat




Question It is the process of buying out the product developed by someone else



1

MM imp things r:

types of utilities

stages of devpt: recession(slow down),prosperity(boom),depression(bust),recovery(upswing)

types of market: pure monopoly, monopolistic,perfect, oligopolydiversification

stars, dogs, ?marks and cash cows

types of envt.

types of classes like upper-upper etc

types of mktsclasses of consumer products

aquisitions, mergers

integration

physical distribution

aida

chapter 14 and 16

anyways plz go thr these topics and thr the assignmnets u will be able to clear the subject.

any other help u require do let me know or call me at 9892867547.

rgds,

shagun gupta

**********************************************************************************

Hi everyone,

yesterday I gave Marketing Mgt. i fared well but surprisingly most of the questions were not from

assignments.

Match the foll was on types of pricing b)internal data, secondary data, external data and primary data.

most of the questions were on types of market, diversification, horizontal and vertical integration.

true or false were easy.

my next paper is strategic on monday.

but guys i am bit tensed abt financial scheduled on 23 july and production scheduled on 30 july. any tips

to study these subjects.

rgds,

shagun

************************************************************************************

Hi Everyone!

Today i had given my MM exam and its went fine...

The paper was ok, not too simple as the SM was...i was sure abt answers of some ques but i had gr8 deal

of uncertainty for some questions too...prob bcz i jst studied was last two days....I think the person who

had good conceptual knowledge abt subject can crack it easily...

I had already uploaded assigments under the MM folder of file section....its having .rar ext ...if anyone had

prob opening it do let me know....will fwd the same in zip format..

Guys reg questions, do concentrate on assignments mostly..... u got questions ard the assignment set

only...

Some questions, i can recall are:-

(1) Pure competition/monopoly/monopolistic

(2) Law of demand

(3) Vertical Integration/segmentation

(4) Promotion:-3 charterstics

2

(5)When does marketing started in japan;----17th cen

(6)during the life cycle of product :----price is concerned

(7) Types of convenience goods

(8) Reagrding Message/Channel

(9) one on noise/symbols

(10) which of these are SBU :--dogs,star,cah cows

Chalo guys...wish u all good luck..

My next exam is MIS on next monday(25th july)

Enjoy:)

Parmeet

(9892294923)

Hi

I did marketing management yesterday. it wasnt too easy. i guess thats coz i didnt study much. i'm sure uguys will do fine if u go thru the study material properly... neways i found some of the questions kinda

confusing and since i wasnt sure of the answers, i had to settle for makin intelligent guesses(!!). I got two

numericals. ...calculation of basic stock and reorder point. its easy stuff. . .but it might be worth it to

brush up on how to calculate the EOQ...just in case they ask...

some of the questions i got were from..

types of organisational markets

MIS

market segmentation

target markets

social and cultural factors influnecing consumer behaviourtest marketing

promotion mix

types of products

communication process

types of pricing

all the best folks..

cheers

carissa

hi guys,what's up. i gave my fm today. paper had abt 6-7 numericals on ratios.match the foll was very bad.

infact the paper was not that easy. most of the questions were on

commercial paper

committees

shares

rgds,

shagun


Match The Following


Deep Assortment Carrying a product familyin depth, drawing onmany producer's output

Carrying the line of onlyone manufacturer

Exclusive Assortment Carrying the line of onlyone manufacturer

Carrying several productlines that fall within theresellers type of business

Open bid Contract awarded tolowest bidder

Direct negotiation withone or more companiescovering project andterms

Negotiated Contract Direct negotiation withone or more companiescovering project andterms

Contract awarded tolowest bidder



Your Answer Industrial market , Consumer market

True/FalseQuestion The super structure indicates ways in which company's tasks

are integrated or coordinatedCorrect Answer True

Your Answer True



Your Answer False

Multiple Choice Single AnswerQuestion An example of Want is :



True/False

Question Product, place and promotion elements in the marketing mixare viewed as cost factors.

Correct Answer True

Your Answer False

Select The BlankQuestion The demand for a product is ________ when price cut

causes revenue to increase.Correct Answer Price elastic





Select The BlankQuestion There are more number of substitutes for ________

products.Correct Answer Multi use



Correct Answer True

Your Answer True



Your Answer Habits





Question The price of a product is determined by estimating the cost ofproducing and marketing and then add a percentage of

profits. This orientation is called:

Correct Answer Cost

Your Answer Demand




Match The Following


This refers to the numberof product items withineach product line.

Product depth Product height

This includes all productitem's a company offers.


This is a group of

products that are related.


This is the total numberof product lines.


Multiple Choice Multiple AnswerQuestion Planning of long term strategies are based on following

factors:Correct Answer Opportunity , Objectives, Strategies, Situation assessment,

Organisation mission , ResourcesYour Answer Strengths , Objectives, Strategies, Situation assessment,

Organisation mission , Resources

Multiple Choice Multiple AnswerQuestion Types of psychological pricing are


Your Answer Odd , Leader , Prestige

Multiple Choice Single AnswerQuestion Marketer tries to seek what kind of response from the other

party?Correct Answer Behavioural

Your Answer Transaction

True/FalseQuestion Warehouses are needed when supply sources and markets

are located close by.


Your Answer False

Select The BlankQuestion The onus of advertising, pricing and sales promotion policies

is put on ________ distribution.Correct Answer Exclusive


True/FalseQuestion Marketer discourages his brand users for brand switching.

Correct Answer True

Your Answer True





Multiple Choice Multiple AnswerQuestion A transaction takes place when

Correct Answer There is time and place of agreement , Two things of value ,Agreed upon conditions

Your Answer There is time and place of agreement , Two things of value ,Agreed upon conditions

Select The BlankQuestion An organisational assessment uncovers________





Your Answer Reduced costs , High market coverage



Your Answer Product

Select The BlankQuestion ________ exists when a few large independent firm

accounts for bulk of an industry's sales.Correct Answer Oligopoly


Multiple Choice Single AnswerQuestion A diet conscious person after playing football is thirsty. He

opts for :-Correct Answer Diet coke





Multiple Choice Single AnswerQuestion The input to 'Stimulus Response Model' is


Your Answer Stimuli




Multiple Choice Multiple AnswerQuestion Types of strategic business units are :



Multiple Choice Single AnswerQuestion Pricing that enables sales people to tailor their prices to a

prospect's situation is calledCorrect Answer Price shading

Your Answer Variable pricing

Multiple Choice Single AnswerQuestion This pricing objective involves setting a low price to

discourage entry of new firms.Correct Answer Stay out

Your Answer Elimination

Multiple Choice Single AnswerQuestion This distribution is necessary for most shopping and

speciality goods.Correct Answer Selective


True/FalseQuestion The cultural environment shows long term trends towards a

hedonistic society.Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion This portfolio involves major capital investments which will

result in either large pay offs or large lossesCorrect Answer Big bets




Correct Answer Identifies quality and productivity from a production process ,Identifies impact of any change on performance , Instantlyspots malfunctions and show where they occur

Your Answer Identifies quality and productivity from a production process ,Identifies impact of any change on performance , Integrates

manufacturing with business strategy

Select The BlankQuestion Optimum marketing mix is obtained using analysis,

________, implementation and control.Correct Answer Planning

Your Answer Feedback




Multiple Choice Single AnswerQuestion These are moves that will pay off irrespective of what

happens in the futureCorrect Answer No-regret moves


Multiple Choice Single AnswerQuestion A centralised inventory means

Correct Answer Fast delivery to customers

Your Answer Building and stocking one warehouse

Select The BlankQuestion ________ of physical distribution activities increases it's

productivity as well as of manufacturer.Correct Answer Automation

Your Answer Maximisation

True/FalseQuestion Shorter production runs are required to produce large

number of products in multi-segment strategyCorrect Answer True

Your Answer False



Correct Answer Form

Your Answer Form

Multiple Choice Single AnswerQuestion A diet conscious person after playing football is thirsty. He opts

for :-Correct Answer Diet coke

Your Answer Pepsi

Multiple Choice Single AnswerQuestion The greatest amount of satisfaction comes from which utility





Your Answer Supplier

Multiple Choice Single AnswerQuestion In which phase of production era, the producer and consumer

are the same ?Correct Answer Subsistence




Your Answer Sales


Question Marketer tries to seek what kind of response from the otherparty?









Select The BlankQuestion The factor of satisfaction and ________ motives are consistent

in societyCorrect Answer Profit


True/FalseQuestion Marketing concept provides a balance to the exchange process

within the social systemCorrect Answer True

Your Answer False


Correct Answer True

Your Answer True

Multiple Choice Multiple AnswerQuestion Types of product classification


Your Answer Consumables , Durables , Services

Select The BlankQuestion Customers are brand,style and type conscious when buying

________ products.Correct Answer Special

Your Answer Special







True/FalseQuestion Indirect channels for industrial products are longer than

consumer product channels.Correct Answer False

Your Answer False


Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion Lead time for a product is 10 days and usage rate is 6 units/day.

Reorder point will be …Correct Answer 60 units





Multiple Choice Single AnswerQuestion Major components of marketing mix are :


Your Answer Product

True/FalseQuestion Sales contests, consumer contests are examples of public

relations.Correct Answer False

Your Answer False

Multiple Choice Single AnswerQuestion As a person acquires additional units of a product, the amount of

satisfaction(each unit adds to total satisfaction), is less than theprevious unit. This is called





Your Answer Labour , Material

Select The BlankQuestion The demand for a product is ________ when price cut causes

revenue to increase.Correct Answer Price elastic


Select The BlankQuestion In ________ pricing buyers pay different prices under the same

conditions , in the same quantities and at the same timeCorrect Answer Variable


Match The Following


Trade discount Reduction in list price tochannel menbers

Reduction in list price tochannel menbers

Cumulative quantitydiscount

Discount percetageincreases as the quantitypurchased increases

Discount percetageincreases as the quantitypurchased increases

Non-cumulative quantitydiscount

Applies to a single order Applies to a single order





Multiple Choice Single AnswerQuestion It appraises the organisation's capacity to respond to these

opportunities and threatsCorrect Answer Organisational assessment



Correct Answer Objectives, Strategies, Situation assessment, Organisationmission , Resources , Opportunity

Your Answer Opportunity , Objectives, Strategies, Situation assessment,Organisation mission , Resources

Match The Following


Objectives What is to beaccomplished

What is to beaccomplished


Policies Constraints that limits thealternatives available

Constraints that limits thealternatives available

Strategic organisationalplanning

Top Management Top Management




Multiple Choice Multiple AnswerQuestion The external sources of Primary data are :



True/FalseQuestion MIS provides marketers with the right amount and type of

information in a timely fashion.Correct Answer True

Your Answer True

True/FalseQuestion Internal records such as sales reports, cost and accounting

information are expensive to obtain.Correct Answer False

Your Answer False

Multiple Choice Multiple AnswerQuestion Beliefs are based on



Multiple Choice Single AnswerQuestion In this market, organisation acquires goods for the purpose of

renting to others at profitCorrect Answer Reseller Market





Select The BlankQuestion Few large buyers do maximum purchasing in ________



Multiple Choice Multiple AnswerQuestion Characteristics for effective market segmentation are:






True/FalseQuestion Marketing and production costs are high in multi-segment

strategyCorrect Answer True

Your Answer True

Select The BlankQuestion Product, price, place and promotion are the 4p's of ________

mixCorrect Answer Marketing





Select The Blank

Question The benefits of a change in process are defined in terms of________ cost savings



True/FalseQuestion Change in company structure from divisional to matrix also mean

changes in the systems in various degreesCorrect Answer True

Your Answer True

Multiple Choice Single AnswerQuestion Manufacturers offering variety of price promotions to their

middlemen is calledCorrect Answer Trade promotion

Your Answer Trade promotion

2nd

Sem - Marketing Management 1




Correct Answer Form

Your Answer Form



Your Answer Pepsi









Question In which phase of production era, the producer and consumerare the same ?





Your Answer Sales


Question Marketer tries to seek what kind of response from the otherparty?


2nd






Select The BlankQuestion ________ concept increases the efficiency of economic

systemCorrect Answer Marketing


Select The Blank

Question The factor of satisfaction and ________ motives areconsistent in society



True/False

Question Marketing concept provides a balance to the exchangeprocess within the social system

Correct Answer True

Your Answer False

True/FalseQuestion "The customer is always right" is the spirit of marketing

concept.Correct Answer True

Your Answer True

Multiple Choice Multiple AnswerQuestion Types of product classification



Select The Blank

Question Customers are brand,style and type conscious when buying________ products.

2nd



Your Answer Special







True/False

Question Indirect channels for industrial products are longer thanconsumer product channels.


Your Answer False

True/False


Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion Lead time for a product is 10 days and usage rate is 6

units/day. Reorder point will be …Correct Answer 60 units







2nd



Your Answer Product

True/FalseQuestion Sales contests, consumer contests are examples of public

relations.Correct Answer False

Your Answer False

Multiple Choice Single AnswerQuestion As a person acquires additional units of a product, the

amount of satisfaction(each unit adds to total satisfaction), is

less than the previous unit. This is calledCorrect Answer Law of diminishing marginal utility




Your Answer Labour , Material

Select The Blank

Question The demand for a product is ________ when price cut causesrevenue to increase.



Select The Blank

Question In ________ pricing buyers pay different prices under thesame conditions , in the same quantities and at the same time



Match The Following


Trade discount Reduction in list price tochannel menbers

Reduction in list price tochannel menbers

Cumulative quantity

discount

Discount percetage

increases as the quantitypurchased increases

Discount percetage

increases as the quantitypurchased increases

2nd


Non-cumulative quantitydiscount


Cash discount Given for payingpromptly

Given for payingpromptly





Question It appraises the organisation's capacity to respond to theseopportunities and threats



Multiple Choice Multiple AnswerQuestion Planning of long term strategies are based on following

factors:Correct Answer Objectives, Strategies, Situation assessment, Organisation

mission , Resources , OpportunityYour Answer Opportunity , Objectives, Strategies, Situation assessment,


Match The Following




Strategies How to achieveobjectives

How to achieveobjectives

Policies Constraints that limitsthe alternatives available


Strategic organisational

planning






2nd





True/FalseQuestion MIS provides marketers with the right amount and type of

information in a timely fashion.Correct Answer True

Your Answer True

True/False

Question Internal records such as sales reports, cost and accountinginformation are expensive to obtain.


Your Answer False





Multiple Choice Single AnswerQuestion In this market, organisation acquires goods for the purpose

of renting to others at profitCorrect Answer Reseller Market





Select The Blank





2nd








True/FalseQuestion Marketing and production costs are high in multi-segment

strategy

Correct Answer True

Your Answer True

Select The Blank

Question Product, price, place and promotion are the 4p's ofmix






Select The BlankQuestion The benefits of a change in process are defined in terms of

________ cost savings



True/False

Question Change in company structure from divisional to matrix alsomean changes in the systems in various degrees

Correct Answer True

Your Answer True


2nd


Question Manufacturers offering variety of price promotions to theirmiddlemen is called


Your Answer Trade promotion

2nd Copy

a





True/FalseQuestion A company's pricing objectives are influenced by time and

circumstancesCorrect Answer True

Your Answer True



Your Answer Selling

2nd


Multiple Choice Multiple AnswerQuestion Key concepts of systems view of management includes

Correct Answer Optimisation concept , Total cost concept , Cost trade-offconcept

Your Answer Optimisation concept , Total cost concept , Inventory carryingcost concept

Multiple Choice Multiple AnswerQuestion What are fixed costs?



Multiple Choice Single AnswerQuestion This distribution is necessary for most convenience goods.



Multiple Choice Single AnswerQuestion It is the process of buying out the product developed by

someone elseCorrect Answer Acquisition

Your Answer Commercialisation

True/FalseQuestion Distribution costs are low when intermediaries are used in the

channel.Correct Answer True

Your Answer False

Multiple Choice Single AnswerQuestion Quantity discrepancy for a convenience product in a marketing

channel is adjusted by :Correct Answer Retailer


Multiple Choice Single AnswerQuestion What involves review of projected sales, costs and profits.



Select The Blank

2nd


Question ________cost accounting measures the cost of producing andignores the cost of non-producing



Select The BlankQuestion The benefits of a change in process are defined in terms of

________ cost savingsCorrect Answer Labour

Your Answer Labour



Your Answer Technology , Machine




Match The Following


Customer is the focalpoint in

Marketing Selling

Tangible sources Capital, machines,rawmaterial

Capital, machines,rawmaterial

Intangible sources Information, time andtechnology

Information, time andtechnology


True/FalseQuestion Buyers are geographically concentrated in the consumer

market.Correct Answer False

Your Answer False



2nd



Select The BlankQuestion ________ is a modern plant consisting of modules centered

around a stage in the production processCorrect Answer Flotilla concept





True/FalseQuestion Marketing concept has application only in profit oriented

businesses.Correct Answer False

Your Answer False











Correct Answer Form


2nd


Multiple Choice Multiple AnswerQuestion When is demand price elastic?

Correct Answer Price cut causes revenue to increase , Price rise causesrevenue to decrease

Your Answer Price cut causes revenue to increase

True/FalseQuestion Changes in consumer's buying patterns affects channel's

horizontal and vertical dimensions.Correct Answer True

Your Answer True

True/FalseQuestion Diversification strategy involves diversifying away from their

original core businessesCorrect Answer True

Your Answer False



Your Answer Message

Multiple Choice Single AnswerQuestion In which phase of production era, the producer and consumer

are the same ?Correct Answer Subsistence


True/FalseQuestion Experimental research involves obtaining data from respondents

in person, mail or by phoneCorrect Answer False

Your Answer False

True/FalseQuestion Marketing and production costs are high in multi -segment


Your Answer True

2nd


Select The BlankQuestion ________ is a broad plan of action for using an organisation's

resources to accomplish a objectiveCorrect Answer Strategy




Your Answer Not accurate , Time consuming , Sales may be inflated ordeflated by sales team

Select The BlankQuestion Product means the ________ and services the company offers

the target market.Correct Answer Goods

Your Answer Goods


Correct Answer True

Your Answer True

Select The BlankQuestion ________ distribution is used when a small percentage of

customers account for a large part of sale.Correct Answer Selective


Multiple Choice Multiple AnswerQuestion Market segmentation can be done on the basis of following

factorsCorrect Answer Psychographic , Demographic , Geographic


Multiple Choice Single AnswerQuestion It is an approach to cost reduction in which components are

studied to determine if they can be made by cheaper methods ofproduction



True/False

2nd




Your Answer False

Select The BlankQuestion ________ research involves using past experiences to find

solutions to marketing problemsCorrect Answer Historical




Your Answer Safety

Multiple Choice Single AnswerQuestion It is the process of selecting people for company positions and

developing skills and abilities for assignments in the companyCorrect Answer Staffing


Select The BlankQuestion Japan's major productivity gains are the results of social

changes brought about by ________Correct Answer Statistical quality control




Your Answer Market targeting , Market segmentation , Market positioning

Match The Following



Brand loyalty, Type ofusage

Brand loyalty, Type ofusage



2nd






Multiple Choice Single AnswerQuestion Which is the shortest marketing channel for an industrial

product?Correct Answer Producer--->Industrial user


3rd Copy


Match The Following


Deep Assortment Carrying a product familyin depth, drawing onmany producer's output


Exclusive Assortment Carrying the line of onlyone manufacturer

Carrying several productlines that fall within theresellers type of business


Direct negotiation with oneor more companiescovering project and terms








2nd


Your Answer True



Your Answer False




True/FalseQuestion Product, place and promotion elements in the marketing mix are

viewed as cost factors.Correct Answer True

Your Answer False

Select The BlankQuestion The demand for a product is ________ when price cut causes

revenue to increase.Correct Answer Price elastic





Select The BlankQuestion There are more number of substitutes for ________ products.




Correct Answer True

Your Answer True

2nd




Your Answer Habits




Multiple Choice Single AnswerQuestion The price of a product is determined by estimating the cost of

producing and marketing and then add a percentage of profits.This orientation is called:

Correct Answer Cost

Your Answer Demand




Match The Following


This refers to the numberof product items withineach product line.




This is a group ofproducts that are related.


This is the total number ofproduct lines.



Correct Answer Opportunity , Objectives, Strategies, Situation assessment,Organisation mission , Resources

Your Answer Strengths , Objectives, Strategies, Situation assessment,Organisation mission , Resources

2nd








True/FalseQuestion Warehouses are needed when supply sources and markets are

located close by.Correct Answer False

Your Answer False

Select The BlankQuestion The onus of advertising, pricing and sales promotion policies is

put on ________ distribution.Correct Answer Exclusive



Correct Answer True

Your Answer True




Multiple Choice Multiple AnswerQuestion A transaction takes place when

Correct Answer There is time and place of agreement , Two things of value ,Agreed upon conditions

Your Answer There is time and place of agreement , Two things of value ,Agreed upon conditions

Select The Blank

2nd










Your Answer Product

Select The BlankQuestion exists when a few large independent firm accounts

for bulk of an industry's sales.Correct Answer Oligopoly


Multiple Choice Single AnswerQuestion A diet conscious person after playing football is thirsty. He opts

for :-Correct Answer Diet coke





Multiple Choice Single AnswerQuestion The input to 'Stimulus Response Model' is


Your Answer Stimuli


2nd




Multiple Choice Multiple AnswerQuestion Types of strategic business units are :



Multiple Choice Single AnswerQuestion Pricing that enables sales people to tailor their prices to a

prospect's situation is calledCorrect Answer Price shading


Multiple Choice Single AnswerQuestion This pricing objective involves setting a low price to discourage

entry of new firms.Correct Answer Stay out


Multiple Choice Single AnswerQuestion This distribution is necessary for most shopping and speciality

goods.Correct Answer Selective


True/FalseQuestion The cultural environment shows long term trends towards a

hedonistic society.Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion This portfolio involves major capital investments which will result

in either large pay offs or large lossesCorrect Answer Big bets


Multiple Choice Multiple AnswerQuestion What is Statistical Quality Control(SQC)

Correct Answer Identifies quality and productivity from a production process ,Identifies impact of any change on performance , Instantly spots

2nd


malfunctions and show where they occur

Your Answer Identifies quality and productivity from a production process ,Identifies impact of any change on performance , Integratesmanufacturing with business strategy







Multiple Choice Single AnswerQuestion These are moves that will pay off irrespective of what happens

in the futureCorrect Answer No-regret moves





Select The BlankQuestion ________ of physical distribution activities increases it's

productivity as well as of manufacturer.Correct Answer Automation


True/FalseQuestion Shorter production runs are required to produce large number of

products in multi-segment strategyCorrect Answer True

Your Answer False

4th

Copy

2nd



True/FalseQuestion Changes in company structure also necessitates changes in the

systems in various degreesCorrect Answer True

Your Answer True

Select The BlankQuestion ________ is a part of the company that has a separate mission

and objectivesCorrect Answer SBU

Your Answer SBU

Select The BlankQuestion ________ is synonymous with non-recurrent data system(RDS)



Select The BlankQuestion Skimming pricing involves________ risk.

Correct Answer Low

Your Answer High

Select The BlankQuestion Buyer's response in ________ method may not be applicable in

other marketsCorrect Answer Market tests

Your Answer Correlation


Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion It provides a way to bring in the people dimension in macro

company analysis without using psychological models of humanbehaviour


2nd


Your Answer Role

Multiple Choice Single AnswerQuestion It is a reduction in list price granted to channel members for

performing marketing functionsCorrect Answer Trade discount


Multiple Choice Single AnswerQuestion It identifies opportunities for and threats to the organisation



True/FalseQuestion Systems are formal and informal rules and regulations that

complements the company structureCorrect Answer True

Your Answer True

Select The BlankQuestion In production era , demand is ________ than supply


Your Answer Greater



Your Answer Not accurate , Time consuming , Sales may be inflated ordeflated by sales team



Your Answer Inventory obsolescence , Transportation

Match The Following


Air-freight It is the best quality typeof transportationavailable.

The advantage is speedand flexibility in carryingsmall loads.

2nd


Inventory carrying cost It increases as thequantity orderedincreases.

It increases as the quantityordered increases.

Order processing cost It decreases as thequantity orderedincreases.

It decreases as thequantity orderedincreases.

Pipe-line It is used to transportpetroleum products torefineries.

It is used to transportpetroleum products torefineries.



Your Answer Sold on basis of benefits , Mechanised and automated

Select The BlankQuestion The cost of warehousing, transportation, inventory and handling

products together constitutes ________ concept.Correct Answer Total cost


Multiple Choice Multiple AnswerQuestion Forecasting methods for existing products are

Correct Answer Simple trend analysis , Time series analysis , Correlationmethod


Multiple Choice Single AnswerQuestion It helps an organisation to cope with future by setting objectives

and making strategies to achieve themCorrect Answer Planning


True/FalseQuestion Change in company structure from divisional to matrix also

mean changes in the systems in various degreesCorrect Answer True

Your Answer True



Your Answer Values

2nd



Correct Answer True

Your Answer True




Multiple Choice Single AnswerQuestion In which stage of Product life cycle, brand choice is heavily

influenced by reference groupCorrect Answer Maturity

Your Answer Decline




Select The BlankQuestion The factor of satisfaction and ________ motives are consistent

in societyCorrect Answer Profit




Your Answer Objectives , Process and feedback , Profits

Multiple Choice Single AnswerQuestion In Cost Optimisation :



True/False

2nd


Question Communicating with middlemen requires information which isdifferent to the information required in communicating with thefinal buyers.

Correct Answer True

Your Answer True

True/FalseQuestion Internal records such as sales reports, cost and accounting

information are expensive to obtain.Correct Answer False

Your Answer False




True/FalseQuestion "Promotion" is considered in conjunction with "Convenience" .


Your Answer False

Select The BlankQuestion ________ describes a person's favourable or unfavourable

action tendencies towards objectCorrect Answer Attitudes


Multiple Choice Multiple AnswerQuestion Criteria for choosing distribution channels are :



Select The BlankQuestion ________ is seen as an integral process that converts materials

into goodsCorrect Answer Systems


Select The Blank

2nd



Correct Answer Time

Your Answer Time

Multiple Choice Multiple AnswerQuestion How does 'structure' reduce external uncertainity arising out of

human behaviourCorrect Answer Research and planning , Forecasting


True/FalseQuestion Economic forecasts are available from industry trade

associationsCorrect Answer False

Your Answer True

Multiple Choice Single AnswerQuestion The organisation focusses attention on one market segment and

develops one marketing mix for that segment.This is known as :Correct Answer Concentration


Multiple Choice Single AnswerQuestion This method enables the forecaster to take into consideration

seasonal fluctuations and long term fluctuationsCorrect Answer Time Series Analysis


True/FalseQuestion Macro environment is composed of the major forces that pose

opportunities and create threat for the Co.Correct Answer True

Your Answer True

Match The Following


Feedback Communication fromreceiver to sender

Interpreting the messageby receiver

Encoding Putting meaning tosymbols conveyed asmessages

A means by which sourcecommunicates themessage

Decoding Interpreting the message Putting meaning to

2nd


by receiver symbols conveyed asmessages

Noise It interferes withcommunication process

It interferes withcommunication process

Select The BlankQuestion Customers are brand,style and type conscious when buying

________ products.Correct Answer Special

Your Answer Special




Multiple Choice Single AnswerQuestion This approach estimates sales potential of a territory by

estimating the number of units of a product category that abuyer buys from all suppliers multiplied by the number ofpotential buyers in that territory


Your Answer Buildup approach




Multiple Choice Multiple AnswerQuestion The various variations of Negotiated contract are


Your Answer Variable Price , Fixed price and incentive

Select The BlankQuestion Module of Flotilla strikes an optimum balance of ________ and

flexibilityCorrect Answer Standardisation


5th

Copy

2nd



Multiple Choice Single AnswerQuestion The price cut causes large increase in quantity sold and price

rise results in fall in quantity sold. This demand is calledCorrect Answer Price elastic



Correct Answer True

Your Answer True





Multiple Choice Single AnswerQuestion It is the series of marketing institutions that help in moving

the product from producer to the ultimate user.Correct Answer Marketing channel


Multiple Choice Multiple AnswerQuestion Physical distribution management includes




Question It gathers, records and analyses data about problems relatedto Marketing

Correct Answer Market Research

Your Answer Management Information System(MIS)

Select The BlankQuestion ________ can price it's product without any regard to

competitor.

2nd




Multiple Choice Multiple AnswerQuestion Adoption rate will be higher and faster if the product has



True/FalseQuestion Consumption is shaped by the stage of family life cycle

Correct Answer True

Your Answer True





True/FalseQuestion After sales service is provided in a customer orirnted firm

Correct Answer True

Your Answer True




Select The Blank

Question More ________ is involved in sales to industrial buyers thanconsumers


Your Answer Costs


2nd







Multiple Choice Single AnswerQuestion The organisation focusses attention on one market segment

and develops one marketing mix for that segment.This is

known as :Correct Answer Concentration


True/FalseQuestion Warehouses are needed when supply sources and markets



Your Answer False

5th

Copy






Select The BlankQuestion Firm's that lack promotional skills rely on ________ for

promotional push.



Select The BlankQuestion For ________ items, reseller reorders goods when

inventory gets low


2nd



Select The Blank

Question ________ guides the development of advertisements andpersonal sales presentations.

Correct Answer AIDA

Your Answer AIDA





Select The BlankQuestion Product means the ________ and services the company

offers the target market.


Your Answer Goods

Multiple Choice Single AnswerQuestion Profits are negative in which stage of product life cycle?






True/False

Question Consumer behaviour is more challenging acrossinternational border.

Correct Answer True

Your Answer True





2nd









Question It gathers, records and analyses data about problemsrelated to Marketing


Your Answer Market Research

Select The Blank

Question ________ identifies the impact of any change onperformance







Match The Following


Historical research Uses past experiences tofind solutions

Uses past experiences tofind solutions

Survey research Obtains data from


Obtains data from


Experimental research One factor is constant andholding other factors

One factor is constant andholding other factors

Motivational research It analyses consumermotives

It analyses consumermotives



2nd


Your Answer Market segmentation , Market targeting

True/False


Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion New product forms and brands enter in which stage of

product life cycle?



Multiple Choice Single AnswerQuestion It refers to formal and informal rules, regulations and

procedures that complements the company structure


Your Answer Systems

Match The Following




Intangible sources Information, time and

technology

Information, time and

technology


Customer is the focal point

in

Marketing Marketing





Select The BlankQuestion ________ routinely performs all functions on recurrent,

internal and external data




2nd






Question Income,occupation,education, age,marital status are factorsof which type of segmentation?




Question In which phase of production era, the producer andconsumer are the same ?



True/FalseQuestion Experimental research involves obtaining data from

respondents in person, mail or by phoneCorrect Answer False

Your Answer False

Select The Blank

Question distribution is used when a small percentage ofcustomers account for a large part of sale.



Multiple Choice Single AnswerQuestion It is the most influential primary reference group shaping a

buyer's behaviourCorrect Answer Family

Your Answer Family

True/FalseQuestion Survey of buyers' intentions technique is comparatively

costly and the data gathered is of questionable value.Correct Answer True

Your Answer True

Multiple Choice Multiple AnswerQuestion After the new product has passed the conceptual stages it

becomes more concrete in which stages?

2nd





Question How does 'structure' reduce internal uncertainity arising outof human behaviour



True/FalseQuestion Services can be stored in inventory.


Your Answer False




Your Answer Price cut causes revenue to increase , Price rise causesrevenue to decrease

True/FalseQuestion Marketing strategies are developed to support broad

marketing objectives

Correct Answer True

Your Answer True

Select The BlankQuestion A change in quantity demanded of a product is caused by a

change in its ________.Correct Answer Price

Your Answer Price

Multiple Choice Single AnswerQuestion It sets a sales performance standard against which actual

sales results can be compared with potential salesCorrect Answer Sales forecast


Multiple Choice Single AnswerQuestion " How much to order " is also called as


2nd



True/False

Question Product concept testing through physical presentationincrease the reliability of test.

Correct Answer True

Your Answer True





Multiple Choice Single AnswerQuestion It is is the data which has been converted to a useful form

for decision making






True/False

Question Inndustrial goods are sold to end-users for personalconsumption.


Your Answer False

True/False

Question Systems are formal and informal rules and regulations thatcomplements the company structure

Correct Answer True

Your Answer True





Select The Blank

2nd


Question A speciality product is ________ intensively distributed thana shopping product

Correct Answer Less

Your Answer Less


Correct Answer Form

Your Answer Form

6th Copy


Multiple Choice Single AnswerQuestion The company earns an acceptable rate of return on their net

sales.This profitability objective is called:Correct Answer Target return


True/FalseQuestion Product concept testing through physical presentation increase

the reliability of test.Correct Answer True

Your Answer True

Match The Following


Only one seller and nocompetition permittedlegally


Few sellers but accountfor bulk of industry's sales

Oligopoly Oligopoly

Many sellers and buyersand each seller's offeringis somewhat different thanothers


Many sellers and buyersand none of them havemuch effect on the totaldemand,supply andproduct's market price


Select The Blank

2nd


Question The cost of warehousing, transportation, inventory and handlingproducts together constitutes ________ concept.



Multiple Choice Multiple AnswerQuestion After the new product has passed the conceptual stages it

becomes more concrete in which stages?Correct Answer Test marketing , Commercialisation , Product development


Select The BlankQuestion ________ distribution is used when a small percentage of

customers account for a large part of sale.Correct Answer Selective








Select The BlankQuestion ________ planning determines the number , location and

ownership of warehouses.Correct Answer Warehouse


Multiple Choice Single AnswerQuestion It is that element of a plan that specifies what is to be

accomplishedCorrect Answer Objectives


Multiple Choice Multiple AnswerQuestion Research design is classified as :

2nd


Correct Answer Methodology , Function





True/FalseQuestion Product, place and promotion elements in the marketing mix are

viewed as cost factors.Correct Answer True

Your Answer True

Multiple Choice Multiple AnswerQuestion When is demand price elastic?


Your Answer Price cut causes revenue to increase , Price rise causesrevenue to decrease

Multiple Choice Single AnswerQuestion What is the most important promotion activity required in

Industrial buying processCorrect Answer Personal selling


True/FalseQuestion The greater the number of substitutes for a product, the less

price elastic is its demand.Correct Answer False

Your Answer True

Multiple Choice Multiple AnswerQuestion Market segmentation can be done on the basis of following

factorsCorrect Answer Psychographic , Demographic , Geographic


True/FalseQuestion Correlation methods is also used to supplement other

techniques.Correct Answer False

2nd


Your Answer False

True/FalseQuestion Marketing involves a backward communication from consumer

to producerCorrect Answer True

Your Answer True

Multiple Choice Single AnswerQuestion It helps an organisation to cope with future by setting objectives

and making strategies to achieve themCorrect Answer Planning


Select The BlankQuestion ________ identifies the impact of any change on performance



Match The Following



Putting meaning tosymbols conveyed asmessages

Decoding Interpreting the messageby receiver

Interpreting the messageby receiver



Feedback Communication fromreceiver to sender

Communication fromreceiver to sender


Correct Answer True

Your Answer True




2nd




Your Answer Capital , Machine , Time




True/FalseQuestion Marketing channels move products from customers to

manufacturer.Correct Answer False

Your Answer False

Select The BlankQuestion ________ is an important tool for planning and controlling the

firm'a activitiesCorrect Answer Sales Forecast




Your Answer False




True/FalseQuestion Marketing and production costs are high in multi -segment


Your Answer True


2nd



Your Answer Sales

Select The BlankQuestion Buyer's response in ________ method may not be applicable in

other marketsCorrect Answer Market tests





Multiple Choice Single AnswerQuestion It refers to formal and informal rules, regulations and procedures

that complements the company structureCorrect Answer Systems

Your Answer Systems






Your Answer Market targeting , Market segmentation



Your Answer Debt , Equity



2nd


Your Answer Form

Multiple Choice Single AnswerQuestion Members of this group are average white and blue collar

workers who aim for better livingCorrect Answer Middle class



Correct Answer Identifies quality and productivity from a production process ,Identifies impact of any change on performance , Instantly spotsmalfunctions and show where they occur

Your Answer Identifies quality and productivity from a production process ,Identifies impact of any change on performance , Instantly spotsmalfunctions and show where they occur

Select The BlankQuestion ________ directs the flow of goods and services from the

producer to the ultimate consumerCorrect Answer Marketing


Multiple Choice Multiple AnswerQuestion Income,occupation,education, age,marital status are factors of

which type of segmentation?Correct Answer Geographic , Demographic


Multiple Choice Single AnswerQuestion This involves developing two or more market strategies for two

or more market segmentsCorrect Answer Multi-segmentation



Correct Answer One market mix for target market , One distribution andpromotion strategy

Your Answer One market mix for target market , One distribution andpromotion strategy

Multiple Choice Single AnswerQuestion Safety stock available with a company is 200 units and seasonal

stock is 150 units. The usage rate of the product is 5 units/dayand lead time is of 10 days. Calculate the basic stock.

2nd









Correct Answer Prestige , Odd , Leader


Select The BlankQuestion ________ is a broad plan of action for using an

organisation's resources to accomplish a objectiveCorrect Answer Strategy


True/FalseQuestion Product variety marketing presents different choices to

set the companys' product apart from competitors.Correct Answer True

Your Answer True

True/FalseQuestion Marketer discourages his brand users for brand

switching.Correct Answer True

Your Answer False


Correct Answer One market mix for target market , One distributionand promotion strategy

Your Answer One market mix for target market , One distributionand promotion strategy

Match The Following


Exclusive Assortment Carrying the line ofonly one manufacturer





Direct negotiation withone or more companiescovering project andterms

Deep Assortment Carrying a product Carrying a product

family in depth,

drawing on manyproducer's output

family in depth,

drawing on manyproducer's output

Match The Following


Motivational research It analyses consumer

motives

It analyses consumer

motives

Historical research Uses past experiencesto find solutions

Uses past experiencesto find solutions

Survey research Obtains data fromrespondents in person

Obtains data fromrespondents in person

Experimental research One factor is constantand holding otherfactors

One factor is constantand holding otherfactors


Question A diet conscious person after playing football is thirsty.He opts for :-






Select The Blank

Question ________ research involves using past experiences tofind solutions to marketing problems



Multiple Choice Single AnswerQuestion "Image building" objectives are common in which type

of market structure?Correct Answer Oligopoly


Multiple Choice Single AnswerQuestion The greatest amount of satisfaction comes from which

utilityCorrect Answer Possession


True/FalseQuestion "Idea screening" stage reduces the number of ideas

based on company's criteria.Correct Answer True

Your Answer False

Multiple Choice Single AnswerQuestion It identifies opportunities for and threats to the

organisationCorrect Answer Environmental assessment


Multiple Choice Single AnswerQuestion This method enables the forecaster to take into

consideration seasonal fluctuations and long termfluctuations



Multiple Choice Multiple AnswerQuestion How does 'structure' reduce internal uncertainity

arising out of human behaviourCorrect Answer Control mechanism , Departmentalisation


True/FalseQuestion Internal records such as sales reports, cost and

accounting information are expensive to obtain.


Your Answer False

True/False

Question Companies have strenghts in a number of areas buttheir key strength are few in number

Correct Answer True

Your Answer True







Multiple Choice Single AnswerQuestion In which phase of production era, the producer and

consumer are the same ?




Question Mission statements for marketing oriented organisationare framed in terms of :


Your Answer Customer want satisfaction



Your Answer Sales


Question Marketer tries to seek what kind of response from theother party?






Select The BlankQuestion Module of Flotilla strikes an optimum balance of

________ and flexibilityCorrect Answer Standardisation




Your Answer Market segmentation , Marketing mix

Select The BlankQuestion For ________ items, reseller reorders goods when

inventory gets lowCorrect Answer Standard


Select The BlankQuestion The demand for a product is ________ when price cut

causes revenue to increase.Correct Answer Price elastic








Your Answer Knowledge , Practicality , Faith


Question It is the relative difficulty in understanding or using theproduct

Correct Answer Complexity

Your Answer Complexity








Correct Answer Form

Your Answer Form

True/FalseQuestion Changes in consumer's buying patterns affects

channel's horizontal and vertical dimensions.Correct Answer True

Your Answer True

Select The BlankQuestion Wholesalers and retailers help manufacturer in

carrying ________ flow to final buyers.Correct Answer Title


Select The BlankQuestion ________ product is sold for use in producing other

goods or servicesCorrect Answer Industrial


Select The BlankQuestion Product ________ plays a major role in distribution

strategy.Correct Answer Awareness


True/FalseQuestion Shorter production runs are required to produce large

number of products in multi-segment strategyCorrect Answer True

Your Answer True

True/False

Question Change in company's strategy gives rise to problemsnecessitating a new structure to be made

Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion It is a reduction in list price that helps marketer to

adjust actual price without changing published listprices










True/FalseQuestion Image building pricing objective reduces the price war

among competitor.Correct Answer True

Your Answer True

Multiple Choice Multiple AnswerQuestion Disadvantages of Primary data are :



Select The BlankQuestion Concentration on that segment of market which has

the maximum number of people is called ________Correct Answer Market fallacy



Select The BlankQuestion A speciality product is ________ intensively distributed

than a shopping productCorrect Answer Less

Your Answer Less

True/FalseQuestion Survey of buyers' intentions technique is

comparatively costly and the data gathered is ofquestionable value.

Correct Answer True

Your Answer True

True/FalseQuestion Companies apply a variety of price adjustment

strategies to account for differences in customersegments and situations.

Correct Answer True

Your Answer True


Question Marketer has no control over setting the price in whichtype of market structure?



True/FalseQuestion Market foreacsts are available from sources like

government


Your Answer False

Select The Blank

Question ________ allowance is used to communicate about thevalues of the product and special event



True/FalseQuestion Marketing and production costs are high in multi-

segment strategyCorrect Answer True

Your Answer True



Your Answer Eggs, Bread , Cement

True/FalseQuestion In pure competition many sellers and buyers are there

and have major effect on demand and supply of the

product's market priceCorrect Answer False

Your Answer False



Your Answer Push money allowance , Cash rebates , Promotionalallowance , Damaged goods allowance

Select The BlankQuestion Toffees and chocolates, magazines etc are examples of

________ productsCorrect Answer Impulse

Your Answer Impulse

True/FalseQuestion Augmented product includes the actual product plus

any additional services such as maintenance,intallation etc.

Correct Answer True

Your Answer True








Select The BlankQuestion The factor of satisfaction and ________ motives are

consistent in societyCorrect Answer Profit












Select The BlankQuestion In production era , demand is ________ than supply


Your Answer Not consistent

Select The BlankQuestion Buyer's response in ________ method may not be

applicable in other markets



Multiple Choice Multiple AnswerQuestion Categories of adopters are



Multiple Choice Single AnswerQuestion D in AIDA stands for :


Your Answer Demand

Multiple Choice Multiple AnswerQuestion Income,occupation,education, age,marital status are

factors of which type of segmentation?Correct Answer Geographic , Demographic


Match The Following


Feedback Communication from

receiver to sender

Communication from

receiver to sender


Putting meaning tosymbols conveyed asmessages

Decoding Interpreting themessage by receiver

Interpreting themessage by receiver



Select The BlankQuestion ________ distribution is used when a small percentage

of customers account for a large part of sale.Correct Answer Selective


Multiple Choice Single AnswerQuestion What is Market Penetration?



Multiple Choice Single AnswerQuestion Higher the perceived quality of the product, higher will

be the perceived price. Such products are called:Correct Answer Prestige


Select The Blank

Question ________ concept increases the efficiency of economicsystem




Correct Answer Identifies quality and productivity from a productionprocess , Identifies impact of any change onperformance , Instantly spots malfunctions and showwhere they occur

Your Answer Identifies quality and productivity from a productionprocess , Identifies impact of any change onperformance , Instantly spots malfunctions and showwhere they occur

Select The BlankQuestion ________cost accounting measures the cost of

producing and ignores the cost of non-producing


Your Answer Modern





Multiple Choice Single AnswerQuestion General Electric Matrix is divided into how many cells

Correct Answer 9

Your Answer 4




Match The Following


Customer is the focalpoint in

Marketing Marketing

Tangible sources Capital, machines,raw

material

Capital, machines,raw

material



Consumer to producer Backwardcommunication

Backwardcommunication





True/FalseQuestion Executive judgement technique may be used to

supplement other techniquesCorrect Answer True

Your Answer True


Question It refers to formal and informal rules, regulations andprocedures that complements the company structure



Multiple Choice Single AnswerQuestion Deciding on the number of intermediaries to be

employed by a producer is called:Correct Answer Intensity distribution

Your Answer Exclusive distribution

Select The BlankQuestion ________ directs the flow of goods and services from

the producer to the ultimate consumer


Your Answer Selling


Question The areas which become active after promotionbudgets have been set and funds are allocated topromotion mix elements.


Your Answer Sales promotion , Advertising

Select The BlankQuestion ________ is seen as an integral process that converts

materials into goods


Your Answer Systems

Select The Blank

Question ________ is a part of the company that has a separatemission and objectives

Correct Answer SBU

Your Answer Strategic planning

True/FalseQuestion Indirect channels for industrial products are longer

than consumer product channels.Correct Answer False

Your Answer False


Correct Answer Sales potential varies with country's general level ofeconomic activity , Market and sales potential is basedon economic forecast , Number of units that a buyerbuys is multiplied by the total number of potentialbuyers in that territory to arrive at total sales

Your Answer Sales potential varies with country's general level ofeconomic activity , Market and sales potential is basedon economic forecast , Number of units that a buyerbuys is multiplied by the total number of potentialbuyers in that territory to arrive at total sales

Multiple Choice Single AnswerQuestion Which is the shortest marketing channel for an

industrial product?Correct Answer Producer--->Industrial user


Multiple Choice Multiple AnswerQuestion Commercial sources have following sources



True/FalseQuestion Warehouses are needed when supply sources and

markets are located close by.


Your Answer False

Marketing ManagementTopic Page No

1 Marketing 1

2 utility 33 process of satisfaction 4

4 production era 5

5 sales era 6

6 marketing era 77 elements of business system 10

8 marketing concept 11

9 business cycle 18

10 inflation and disinflation 1811 unemployment 19

12 competitive environment 20

13 types of market structure 20

14 oligopoly , pure , monolistic 2115 technological environment 22

16 socio cultural environment 23

17 environmental monitoring 23

18 management process 29

19 strategic organizational planning 3120 situation assessment 32

21 organizational mission 33

22 BCG model 35

23 marketers as problem solvers and decision makers 4324 Marketing research 47

25 consumer behaviour 58

26 consumer buyer behaviour 58

27 cultural factors 5928 social factors 60

29 social classes 61

30 personal factors 63

31 psychological factors 6532 family life cycle 66

33 buying decision process 68

34 stage model of buying process 69

35 consumer information sources 6936 evaluation of alternatives 70

37 purchase decision 71

38 industrial market 78

39 demand 7940 purchasing 80

41 reciprocity 80

42 leasing 80

43 buying decisions 80

44 reseller market 8245 best vondor situation 83

46 government market 83

47 market segmentation 89

48 markets 8949 strategies for identifying target markets 90

50 Market matching strategies 9151 mass market 91

52 market segmentation 91

53 concentration strategy 92

54 multi segment strategy 9355 segmentation variables 94

56 segmentation 95

57 targeted marketing 101

58 segmentation strategy 10259 competitors positions 104

60 evaluate market segments 106

61 forecasting 108

62 marketing mix 115, 11963 developing growth strategy 115

64 porduct market expansion grid 116

65 company marketing strategy 117

66 Four Ps of Marketing mix 12067 product 125

68 product classification 127

69 services 130

70 characteristics of services 130

71 product life cycle 131, 21072 adoption and diffusion process 133

73 product line 136

74 cannibalization 137

75 new product developing strategy 14376 stages in new product development 145

77 commercialization 147

78 marketing channels 155

79 utility 15680 central market increase exchange efficiency 157

81 discrepancy 157

82 channel structure 158

83 indirect channel 15984 channel integration and expansion 160

85 criteria for choosing districution channels 163

86 market coverage 163

87 determining the quantity and quality of intermediaries 16488 channel management , planning 166

89 middlemen 167, 156

90 physical distribution 171

91 cost trade-off concept 17392 optimization concept 173

93 warehousing 174

94 inventory control subsystem 175

95 order quantity 176

96 modes of transportation 17897 promotion effort 183

98 cummunication process 184

99 cummunication channel 185

100 promotion mix 188101 promotion activities 188

102 promotion effort 191103 promotion budget 191

104 advertising 192

105 price determination 199

106 price 200107 non price competition 201

108 systems view of pricing 202

109 setting list price 203

110 profit 204111 law of demand 205

112 elasticity 208

113 breakeven analysis 212

114 marginal analysis 214115 proft maximization 215, 237

116 price administration 220

117 discount 220

118 allowance 222119 price policy 223,224

120 pricing 223, 225

121 price flexibility 224

122 pricing concepts 231

123 Beliefs & Attitudes 67124 shake out 204

125 price stabilization 204

126 AIDA 192

127 staffing128 RDS 46

129 SBU 35

130 orientation 202

131 distribution 164132 total cost 173

133 logistic 179

134 assortment 82

135 reseller market 82



Correct Answer Instantly spots malfunctions and show where they occur , Identifiesquality and productivity from a production process , Identifies impact ofany change on performance

Your Answer Identifies quality and productivity from a production process , Identifiesimpact of any change on performance , Integrates manufacturing withbusiness strategy



Your Answer Message




Multiple Choice Single AnswerQuestion Organisations that acquire goods and services that are sold/rented and

supplied to othersCorrect Answer Industrial Market





Select The BlankQuestion Skimming pricing involves________ risk.

Correct Answer Low

Your Answer Low

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Multiple Choice Single AnswerQuestion The company earns an acceptable rate of return on their net sales.This

profitability objective is called:Correct Answer Target return


Match The Following


Customer is the focal pointin

Marketing Marketing









Select The BlankQuestion ________ is some characteristic of people in the market that helps in

dividing it.Correct Answer Factor

Your Answer Age




True/FalseQuestion Internal records such as sales reports, cost and accounting information

are expensive to obtain.Correct Answer False

Your Answer False

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Multiple Choice Multiple AnswerQuestion What is Marginal cost?

Correct Answer The additional cost of each unit of product , It ignores non pricecompetition , Marginal revenue is less than average revenue

Your Answer The additional cost of each unit of product , Marginal revenue is lessthan average revenue , It is useful for new products

Multiple Choice Single AnswerQuestion Maximum number of new product ideas come from

Correct Answer Internal sources

Your Answer Customers

Select The BlankQuestion In ________ pricing buyers pay different prices under the same

conditions , in the same quantities and at the same timeCorrect Answer Variable


True/FalseQuestion Formal planning provides clearer performance standards.

Correct Answer True

Your Answer True

Multiple Choice Multiple AnswerQuestion For exchange to take place, which conditions must be satisfied ?

Correct Answer Atleast two parties , Each party is capable of communication anddelivery , Each party has something that might be of value to the otherparty

Your Answer Atleast two parties , Each party is capable of communication anddelivery , Each party has something that might be of value to the otherparty





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Question The price of a product is determined by estimating the cost of producingand marketing and then add a percentage of profits. This orientation iscalled:

Correct Answer Cost

Your Answer Cost

Multiple Choice Multiple AnswerQuestion Business is rated on which dimensions


Your Answer Market attractiveness , Business strength , Competition level


Correct Answer Form

Your Answer Form









Your Answer Sales

Select The BlankQuestion Product ________ plays a major role in distribution strategy.


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Multiple Choice Single AnswerQuestion In which phase of production era, the producer and consumer are the

same ?Correct Answer Subsistence



Correct Answer Myths , Rituals , Rites


True/FalseQuestion Marketing involves a backward communication from consumer to

producerCorrect Answer True

Your Answer True

Multiple Choice Single AnswerQuestion To avoid price competition, Marketer will set which of the following

price?Correct Answer At market level


Select The BlankQuestion Toffees and chocolates, magazines etc are examples of ________

productsCorrect Answer Impulse

Your Answer Impulse

True/FalseQuestion "Promotion" is considered in conjunction with "Convenience" .


Your Answer False

True/False

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Question Product concept testing through physical presentation increase thereliability of test.

Correct Answer True

Your Answer True



Your Answer Belief

Multiple Choice Single AnswerQuestion Quantity discrepancy for a convenience product in a marketing channel

is adjusted by :Correct Answer Retailer

Your Answer Producer







True/FalseQuestion Augmented product includes the actual product plus any additional

services such as maintenance, intallation etc.Correct Answer True

Your Answer True

True/FalseQuestion Inndustrial goods are sold to end-users for personal consumption.


Your Answer False

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True/FalseQuestion The demand for necessities tends to be more price elastic than the

demand for luxury products.Correct Answer False

Your Answer True

Multiple Choice Single AnswerQuestion It indicates the degree of differentiation


Your Answer Status

Multiple Choice Multiple AnswerQuestion Uses of Market research are:



Select The BlankQuestion ________ routinely performs all functions on recurrent, internal and

external dataCorrect Answer Recurrent data system(RDS)










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Match The Following




Others self concept How the person thinksothers see him

How the person thinks otherssee him

Personality Deference, Autonomy Esteem, Recognition


Correct Answer True

Your Answer True

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Multiple Choice Single AnswerQuestion 4p's of of Marketing should be considered in conjunction with

Correct Answer 4C's

Your Answer 4C's



Your Answer False

Select The BlankQuestion Buyer's response in ________ method may not be applicable in other

marketsCorrect Answer Market tests



Correct Answer True

Your Answer True

Select The BlankQuestion ________ is seen as an integral process that converts materials into

goodsCorrect Answer Systems

Your Answer Systems

Multiple Choice Single AnswerQuestion It is the process of influencing one's behaviour by sharing ideas,

feelings and information.Correct Answer Communication

Your Answer Communication

Select The BlankQuestion Module of Flotilla strikes an optimum balance of ________ and

flexibility



True/FalseQuestion Market segmentation is the decision to identify different groups that

compose the market and to develop specific product for each of thesegroups.


Your Answer True

True/FalseQuestion Companies apply a variety of price adjustment strategies to account for

differences in customer segments and situations.Correct Answer True

Your Answer True










Multiple Choice Single AnswerQuestion Decline in buying power due to price levels rising more rapidly than

income is calledCorrect Answer Inflation


Multiple Choice Single AnswerQuestion It refers to the effect price changes have on quantity demanded of a

product and the firm's sales revenue.Correct Answer Demand elasticity


Multiple Choice Single AnswerQuestion This approach estimates sales potential of a territory by estimating the




Select The BlankQuestion The research objectives are stated as ________ to be tested


Your Answer Data

Multiple Choice Multiple AnswerQuestion After the new product has passed the conceptual stages it becomes

more concrete in which stages?Correct Answer Test marketing , Commercialisation , Product development


True/FalseQuestion Product development includes starting another business or buy

businesses outside of their current line.Correct Answer False

Your Answer False

Match The Following


Wide market coverage isachieved.


Helps in the process ofmatching demand andsupply.


No intermediaries betweenproducer and consumer.


Combining two or morelevels of a channel underone participant's control.


Select The BlankQuestion ________ is a broad plan of action for using an organisation's

resources to accomplish a objectiveCorrect Answer Strategy


True/FalseQuestion Demand is highly elastic for industrial goods


Your Answer True

Match The Following


This refers to the number ofproduct items within eachproduct line.




This is a group of productsthat are related.


This is the total number ofproduct lines.


True/FalseQuestion Image building pricing objective reduces the price war among

competitor.Correct Answer True

Your Answer True

Select The BlankQuestion Product, price, place and promotion are the 4p's of ________ mix



True/False



Your Answer False




Multiple Choice Single AnswerQuestion Mr "X" has recently been chucked out from his job and is now searching

for a new one.His unemployment is calledCorrect Answer Functional





Select The BlankQuestion A speciality product is ________ intensively distributed than a shopping

productCorrect Answer Less

Your Answer Less



Your Answer Market targeting , Market positioning , Marketing mix

Select The BlankQuestion ________ allowance is used to communicate about the values of the

product and special eventCorrect Answer Promotion


Multiple Choice Multiple AnswerQuestion Uses of Market research are:






Multiple Choice Single AnswerQuestion The price of a product is determined by estimating the cost of producing

and marketing and then add a percentage of profits. This orientation iscalled:

Correct Answer Cost

Your Answer Cost

Multiple Choice Single AnswerQuestion The tool used for decision making in ' The alternate futures ' scenario is


Your Answer Option Valuation model

True/FalseQuestion Marketing strategies are developed to support broad marketing

objectivesCorrect Answer True

Your Answer True




Multiple Choice Single AnswerQuestion Advantage of multi-variate segmentation is :









True/FalseQuestion Services can be stored in inventory.


Your Answer False




Multiple Choice Multiple AnswerQuestion What are fixed costs?


Your Answer Office rent , Generator back up

Select The BlankQuestion ________ is an important tool for planning and controlling the firm'a

activitiesCorrect Answer Sales Forecast


Select The Blank







Multiple Choice Multiple AnswerQuestion How does 'structure' reduce external uncertainity arising out of human

behaviourCorrect Answer Research and planning , Forecasting

Your Answer Division of labour , Departmentalisation

Tuesday, September 8, 2009

Marketing Management - 16


Select The Blank

Question ________ is an important tool for planning and controlling

the firm'a activities




Question These items are directly bought by industrial buyers from

producers rather than the middlemen







True/False

Question The key to successful new product introduction lies in a

systems approach.

Correct Answer True

Your Answer True

Match The Following


Ballast business Fit well but low opportunities Some fit and some

misfit

Gap analysis Difference between desired and projected performance

Difference between desired and projected performance

Corporate parenting Managing SBU's by a corporate Managing SBU's by a

corporate

Heartland business Give the highest priority Fit well but low

opportunities


Question Aspects of political environment are :

Correct Answer Form of government adopted , Media and pressure

groups , Government stability

Your Answer Form of government adopted , Media and pressure groups ,

Government stability


Question It limits the alternatives that a decision maker takes in a

given situation


Your Answer Policy

Select The Blank




Match The Following



Actual self concept How person views himself How person views

himself

Others self concept How the person thinks others see him How the

person thinks others see him


True/False



Your Answer False



Correct Answer Identifies quality and productivity from a

production process , Identifies impact of any change on performance ,

Instantly spots malfunctions and show where they occur

Your Answer Identifies quality and productivity from a production

process , Integrates manufacturing with business strategy



Correct Answer Form

Your Answer Time






Question Marketer tries to seek what kind of response from the other

party?



True/False

Question Systems are formal and informal rules and regulations that

complements the company structure

Correct Answer True

Your Answer True



Correct Answer The additional cost of each unit of product , It

ignores non price competition , Marginal revenue is less than average

revenue

Your Answer The additional cost of each unit of product , Marginal

revenue is less than average revenue , It is useful for new products

True/False

Question In negotiated contracts, the bid selected by buyer is not

necessarily the lowest

Correct Answer True

Your Answer True


Question In which phase of production era, the producer and consumer

are the same ?







True/False

Question Companies apply a variety of price adjustment strategies to

account for differences in customer segments and situations.

Correct Answer True

Your Answer True

Select The Blank

Question ________ of physical distribution activities increases it's

productivity as well as of manufacturer.



Select The Blank

Question Competition tends to focus on ________ as a product moves

through its life cycle.







True/False


Correct Answer True

Your Answer True

Select The Blank

Question ________ distribution is used when a small percentage of

customers account for a large part of sale.



True/False

Question Changes in company structure also necessitates changes in

the systems in various degrees

Correct Answer True

Your Answer True



Correct Answer There is time and place of agreement , Two things of

value , Agreed upon conditions

Your Answer There is time and place of agreement , Two things of value ,

Agreed upon conditions

True/False

Question Consumer behaviour is more challenging across international

border.

Correct Answer True

Your Answer False





True/False



Your Answer False

Select The Blank

Question A change in quantity demanded of a product is caused by a

change in its ________.


Your Answer Demand





True/False

Question Change in company structure from divisional to matrix also

mean changes in the systems in various degrees

Correct Answer True

Your Answer True



Correct Answer Damaged goods , Inventory obsolescence ,

Transportation

Your Answer Damaged goods , Customer satisfaction , Transportation




Your Answer Debt , Equity , Return


Question It is the most influential primary reference group shaping a

buyer's behaviour


Your Answer Family

Select The Blank

Question ________ directs the flow of goods and services from the

producer to the ultimate consumer




Question These are moves that will pay off irrespective of what

happens in the future

Correct Answer No-regret moves


Select The Blank

Question ________ allowance is used to communicate about the values

of the product and special event




Question How does 'structure' reduce external uncertainity arising

out of human behaviour


Your Answer Forecasting , Division of labour , Departmentalisation

Select The Blank

Question Major reason for success for new product is ________

product.


Your Answer Correctly positioned


Question Higher the perceived quality of the product, higher will be

the perceived price. Such products are called:




Question The most common criteria for classifying products is based

on












Question A diet conscious person after playing football is thirsty.

He opts for :-





Correct Answer Number of consumers are more , Consumers buy smaller

quantities , Buying patterns of consumers is easy to detect.

Your Answer Number of consumers are more , Consumers buy smaller

quantities

at 2:47 AM 0 comments Links to this post

Labels: Marketing Management(Set-IV)

Marketing Management - 15



Question Deciding on the number of intermediaries to be employed by

a producer is called:



Select The Blank











Correct Answer Price cut causes revenue to decrease , Price rise

causes revenue to increase

Your Answer Price cut causes revenue to decrease , Price rise



Question Which is the products that potential customers do not know

about it or they do not want yet.




Question 4p's of of Marketing should be considered in conjunction

with

Correct Answer 4C's

Your Answer 4C's




Your Answer Upswing

Select The Blank

Question Buyer's response in ________ method may not be applicable

in other markets




Question The greatest amount of satisfaction comes from which

utility


Your Answer Form


Question Government units that purchase or rent goods for carrying

out main functions of government is called




Question In which phase of production era, the producer and





Question "Image building" objectives are common in which type of

market structure?



True/False

Question Marketer should keep company's mission and marketing


Correct Answer True

Your Answer True


Question New products enter the market and old customers make

repeat purchase during which stage of product life cycle?


Your Answer Growth

Match The Following






True/False

Question Experimental research involves obtaining data from

respondents in person, mail or by phone


Your Answer False

Select The Blank



Your Answer Tactics





True/False

Question Publicity is news carried in the mass media about a firm

and its products, policies or actions.

Correct Answer True

Your Answer True


Question This data is originated by original research through

observation/ enquiry



True/False

Question The demand for a specific brand within a product category

is called selective demand.

Correct Answer True

Your Answer True









True/False

Question Changes in consumer's buying patterns affects channel's

horizontal and vertical dimensions.

Correct Answer True

Your Answer True


Question It is the series of marketing institutions that help in

moving the product from producer to the ultimate user.



True/False


Correct Answer True

Your Answer True






Question Lead time for a product is 10 days and usage rate is 6

units/day. Reorder point will be .






Your Answer Buyer

True/False

Question The greater the number of substitutes for a product, the

less price elastic is its demand.


Your Answer True


Question It gathers, records and analyses data about problems

related to Marketing



Select The Blank









Your Answer One thing of value , There is time and place of

agreement , Agreed upon conditions

Match The Following


Customer is the focal point in Marketing Selling

Tangible sources Capital, machines,raw material Capital, machines,raw

material

Intangible sources Information, time and technology Information, time

and technology

Consumer to producer Backward communication Marketing



Correct Answer Form

Your Answer Form

True/False

Question Consumer behaviour is easy to understand in familiar

country like India for Indians.


Your Answer False





Your Answer Research and planning , Forecasting , Division of

labour







He opts for :-



Select The Blank


product.




Question It is that element of a plan that specifies what is to be

accomplished



Select The Blank


________, implementation and control.



Select The Blank

Question ________ routinely performs all functions on recurrent,




True/False

Question Shorter production runs are required to produce large

number of products in multi-segment strategy

Correct Answer True

Your Answer True

Select The Blank






Question For exchange to take place, which conditions must be

satisfied ?

Correct Answer Atleast two parties , Each party is capable of

communication and delivery , Each party has something that might be of

value

to the other party

Your Answer Atleast two parties , Each party is capable of


value

to

the other party

True/False

Question Companies have strenghts in a number of areas but their

key strength are few in number

Correct Answer True

Your Answer True

True/False

Question

This question is from the case study "Air Cool India Ltd." : The launch got

delayed because the dealers were not ready.

Correct Answer

False

Your Answer

False


Question

This question is from the case study "Solar Energy" : What is the Product

Benefit of a Solar operated Products?

Correct Answer

Saves electricity & Money

Your Answer

Saves electricity & Money


Question

This question is from the case study "Saloni - Chocolates" : Developing

Contacts with the local schools was a :-

Correct Answer

PR Activty

Your Answer

Promotional Activity


Question

This question is from the case study "Wall Mart - Logistic Leader" : What

problems did Wall Mart faced in some markets?

Correct Answer

Lack of Historical data , Inexperienced manpower

Your Answer

Lack of Historical data , Inexperienced manpower

True/False

Question

This question is from the case study "Ice-Kool" : Studying consumer

behavior is important to any business.

Correct Answer

True

Your Answer

True


Question

This question is from the case study "Paramount Fertilisers" : Why was the

production of four products suspended ?

Correct Answer

They were uneconomical , Seasonal , Poor Product life cycles

Your Answer

They were uneconomical , Seasonal , Poor Product life cycles

True/False

Question

This question is from the case study "Vacuum Flasks" : The company has

state of the art plant with a Japanese collaboration.

Correct Answer

True

Your Answer

True

Select The Blank

Question

This question is from the case " Coca-Cola " : Analysts felt that Belgian recall

was the worst________ problem.

Correct Answer

Public Relations

Your Answer

Public Relations

Match The Following

Question

Correct Answer

Your Answer

Marriott International

International hospitality giant

International hospitality giant

Sukhi and Bhoopy

Brand name "S&B"

Brand name "S&B"

Crunchy and Crispy Ltd.

Processed food business

Processed food business

Pratima Ltd.

WPDC-3 Waterproof Disposal Camera

WPDC-3 Waterproof Disposal Camera

Select The Blank

Question

This question is from the case study "Shri Krishnan Ranganathan" : Between

1978 & 1994 Glow had under gone six ________.

Correct Answer

Brand extensions

Your Answer

Brand extensions

Select The Blank

Question

This question is from the case study "Food Processing Industry" : According

to union, the worker was employed as sweeper & not ________.

Correct Answer

Wet sweeper

Your Answer

Wet sweeper


Question

This question is from the case study "Indian Aluminium Company" : What

was the target Audience for Super Wrap?

Correct Answer

Housewives

Your Answer

Housewives


Question

This question is from the case study "Job Satisfaction" : What was the effect

of Jayant continuing in the same job?

Correct Answer

Frustration , Demoralisation

Your Answer



Question

This question is from the case study "Marriott International" : Who were the

established competitors of Marriott?

Correct Answer

Holiday Inn , Ramada , Quality Inn

Your Answer

Holiday Inn , Ramada , Quality Inn


Question

This question is from the case "Coca-Cola" : Coke's products were banned

from sale in Belgium because :-

Correct Answer

They made more than 100 children ill

Your Answer

They made more than 100 children ill

Select The Blank

Question

This question is from the case study " Sukhi and Bhoopy" : Sukhi and

Bhoopy are engaged in ________sports equipments.

Correct Answer

Manufacture and selling

Your Answer



Question

This question is from the case "Ethel Graff" : Why do Europeans come to

India to work?

Correct Answer

Indian Experience matter in International market , Challenge of working in

Unfamiliar environment

Your Answer

Challenge of working in Unfamiliar environment , Indian Experience matter

in International market


Question

This question is from the case study "Blue Shield Company" : What type of

promotion was planned in high sale period by Benson & Johnson?

Correct Answer

Discount offer

Your Answer

Discount offer


Question

This question is from the case study "Blue Shield Company" :What problem

is faced by Benson & Johnson?

Correct Answer

Retailers could not sell the stocks

Your Answer

Retailers could not sell the stocks


Question

This question is from the case study "Samadhan Sakhali Udyog" : Samadhan

Sakhali Udyog's Distribution channel contains :-

Correct Answer

Own Chain of Shops

Your Answer

Own Chain of Shops


Question

This question is from the case study "Lubri - Smooth Ltd." : At what stage of

Product Life Cycle the product A-20 is?

Correct Answer

Maturity

Your Answer

Maturity


Question

This question is from the case study "Fast Page Communication" : Pagers

are facing stiff resistance from :-

Correct Answer

Family members

Your Answer

Family members


Question

This question is from the case "General Motors Asia-Pacific" : What is

Maruti's benefit to these car manufacturers?

Correct Answer

They can source the components cheap

Your Answer

They can source the components cheap

Select The Blank

Question

This question is from the case study "Mr. Ramrao Panase" :According to Mr.

D'Costa, if the business is to be expanded it has to have a marketing team

and a ________.

Correct Answer

Distribution Network

Your Answer

Distribution Network

True/False

Question

This question is from the case study "Mr. Rajiv Goyal" : The market for light

engineering products was shrinking.

Correct Answer

False

Your Answer

False


Question

This question is from the case study "Fluid Control Devices Ltd.": The Market

Share of Fluid Control Devices in Pumps in year 1968 was :-

Correct Answer

0.33

Your Answer

0.33


Question

This question is from the case " Mr Dinesh Kapoor " : What segment is Mr.

Kapoor planning to enter?

Correct Answer

Gymnasium

Your Answer

Gymnasium

Select The Blank

Question

This question is from the case study "Organic Marketing Initiatives and Rural

Development" :The rapid increase in production of ________ is creating new

and complex challenges.

Correct Answer

Organic Food

Your Answer

Organic Food


Question

This question is from the case "Ethel Graff" : The company plans to increase

the intake of Europeans in India because :-

Correct Answer

In India they cost only 25 % , Attrition is only 15 %

Your Answer

In India they cost only 25 % , Attrition is only 15 % , They know the

language

Select The Blank

Question

This question is from the case study "Thompson & Thompson" : The name

was decided as Thompson & Thompson to encash the ________.

Correct Answer

Brand Equity

Your Answer

Brand Equity

True/False

Question

This question is from the case study "Atlas Marketing (P) Ltd." :Atlas

marketing is a direct marketing firm.

Correct Answer

True

Your Answer

True

True/False

Question

This question is from the case study "Chocolates" : Kitkat & Perk are

available in all towns at national level.

Correct Answer

False

Your Answer

False


Question

This question is from the case study "A cooperative milk union" :Why

couldn't the dairy get qualified people?

Correct Answer

It was in rural area , Rural area did not have urban facilities

Your Answer

It was in rural area


Question

This question is from the case "Harish Patel" : What is the advantage of

Kandla Port in electronics exports?

Correct Answer

Seepz zone

Your Answer

Seepz zone


Question

This question is from the case study "Auto fast" : In which area was the

company looking to gain dominance?

Correct Answer

Factory CNC machines

Your Answer

Factory automation equipment

True/False

Question

This question is from the case study "Hotel Black Pearl" :Since the opening

of 'Saphire' the business of Black Pearl is remarkably affected.

Correct Answer

True

Your Answer

True

Match The Following

Question

Correct Answer

Your Answer

Chap-Pals is a brand name in

Leather footware industry


Marketing Orientation

Quality control technique-JIT manufacturing system


Saloni - Chocolates

Distributor of special cadies


Fit-Fit exerciser equipment

Sold in urban localities to higher middle class


Currently Samadhan Sakhali Udyog is

Operating through 4800 own retail stores


Select The Blank

Question

This question is from the case study "Raja Consultants Ltd." : The

characteristics of the consumer panel were to be used for predicting the

behavious of the ________.

Correct Answer

Population

Your Answer

Population


Question

This question is from the case study "Banarasidas" :What concept did

Banarasidas applied in satisfying customers?

Correct Answer

Customisation

Your Answer

Customisation


Question

This question is from the case "The Real Thing" : Coca Cola pursued

aggressive Global Branding by way of :-

Correct Answer

Creative placement of its logo

Your Answer

Attractive packaging


Question

This question is from the case study "Deepak Pharmaceuticals" : What

regulation did Mr. Khanna introduced immediately after joining?

Correct Answer

Checks with the orders

Your Answer

Advance payment for the orders

Select The Blank

Question

This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata

were the direct dealers who were appointed as ________.

Correct Answer

Distributors

Your Answer

Distributors


Question

This question is from the case study "Blue Shield Company" :Which medium

were used to popularise the offer by Benson & Johnson?

Correct Answer

TV , News papers

Your Answer

TV , News papers


Question

This question is from the case study "Paramount Fertilisers" : What was the

tie up between Paramount & Pennsylvania?

Correct Answer

Sales & Distribution , Marketing

Your Answer


True/False

Question

This question is from the case study "ABC Company" : The Indian middle

class is about 1/3rd of population.

Correct Answer

True

Your Answer

True

Select The Blank

Question

This question is from the case study "Anveshi - The Rural Development

Organisation" :Anveshi worked in villages which are ________

Correct Answer

Economically vulnerable.

Your Answer

Economically vulnerable.


Question

This question is from the case study "Air Cool India Ltd." : The test

marketing was decided in Mumbai :-

Correct Answer

To see product Performance , Was done for 2 months

Your Answer



Labels: Cases in Marketing Management(Set-2)

Cases in Marketing Management - 5

Select The Blank

Question

This question is from the case study "U.P. Mini Computers" : UP Mini

Computers & Zenith Mini Computers entered in to a ________.

Correct Answer

Technical Collaboration

Your Answer

Technical Collaboration

Select The Blank

Question

This question is from the case study "Raja Consultants Ltd." : Mr Virani got

Raja Consultant think about ________.

Correct Answer

Setting Consumer panel

Your Answer

Setting Consumer panel


Question

This question is from the case study "Channels of Distribution" : What were

the two product qualities of Joshi & Deshpande's product over competition?

Correct Answer

Superior quality , Lower price

Your Answer

Superior quality , Lower price


Question

This question is from the case study "Delana Hosiery Works" : What was the

overall effect of owner's attitude on business?

Correct Answer

Productivity declined , Profits declined

Your Answer

Productivity declined , Profits declined

True/False

Question

This question is from the case study "Food Processing Industry"

:Management felt that the hygiene is not important in food processing

industry.

Correct Answer

False

Your Answer

False


Question

This question is from the case study "Ashoka Sports Ltd." : Why did Ashoka

not permit the slash of price?

Correct Answer

Tamper the quality image

Your Answer

Tamper the quality image

Match The Following

Question

Correct Answer

Your Answer

Chap-Pals is a brand name in



Marketing Orientation



Saloni - Chocolates



Fit-Fit exerciser equipment



Currently Samadhan Sakhali Udyog is



Select The Blank

Question

This question is from the case study "The Kellogg Company" :To increase

sales in Brazin the marketing director had to create a ________ breakfast

habit.

Correct Answer

Nutritious

Your Answer

Nutritious


Question

This question is from the case study "Green Belt" :Why do farmers buy

chemical fertilizers?

Correct Answer

Subsidy , Increase in crop yield , Bio fertilizers are slow

Your Answer

Subsidy , Increase in crop yield , Bio fertilizers are slow

True/False

Question

This question is from the case study "Fargo foods" :Fargo spent large

moneys on capital equipments to increase productivity.

Correct Answer

True

Your Answer

True

True/False

Question

This question is from the case study "Ray Ltd." : The marketing director

wanted Ray Ltd. to diversify in Biscuits.

Correct Answer

False

Your Answer

False

Select The Blank

Question

This question is from the case " The Real Thing " : The name Coca Cola was

registered as ________.

Correct Answer

Trade mark

Your Answer

Trade mark


Question

This question is from the case study "Collaborative Product Development in

E-Commerce" :What were benefits of Collaborative development?

Correct Answer

Improves operations , Cuts Costs , Saves Time

Your Answer

Improves operations , Cuts Costs , Saves Time


Question

This question is from the case study "Bharat Research Development

Corporation " : What details does Project Profile have?

Correct Answer

Product Identification , Types of machinery , Raw material

Your Answer

Product Identification , Types of machinery , Raw material

Select The Blank

Question

This question is from the case study "U.P. Mini Computers" : Zenith

suggested a research in India to decide on ________.

Correct Answer

Product Mix

Your Answer

Product Mix

True/False

Question

This question is from the case study "Vacuum Flasks" : The company has

state of the art plant with a Japanese collaboration.

Correct Answer

True

Your Answer

True

Match The Following

Question

Correct Answer

Your Answer

This question is from the case study "Marico Industry" : Marico Industry's

marketing strategy

Acquire more FMCG brands

Acquire more FMCG brands

Marico is big player in

Hair care market

Hair care market

Marico took over

"Anti-Lice" Shampoo - Medikar

"Anti-Lice" Shampoo - Medikar


Question

This question is from the case study "Konkan Trading Company" : Why was

the officer promoted by 5 grades?

Correct Answer

Extraordinary Sports performance

Your Answer


Select The Blank

Question

This question is from the case study "Saif Runs" :The market can expand if

the price is ________.

Correct Answer

Competitive

Your Answer

Competitive


Question

This question is from the case study "Rajesh Joshi" : How did Rajesh's style

helped him?

Correct Answer

Utilised everyone's abilities , Utilised everyone's status

Your Answer

Utilised everyone's abilities , Utilised everyone's status

True/False

Question

This question is from the case study "The Kellogg Company" :Main product

line of Kellogg was a variety of convenience foods.

Correct Answer

True

Your Answer

False

Select The Blank

Question

This question is from the case study " Sukhi and Bhoopy" : Sukhi and

Bhoopy are engaged in ________sports equipments.

Correct Answer


Your Answer



Question

This question is from the case study "Paramount Fertilisers" : What was the

tie up between Paramount & Pennsylvania?

Correct Answer


Your Answer



Question

This question is from the case "Harish Patel" : Which products will the Indian

Company Export in order to get foreign exchange?

Correct Answer

Musical Instruments

Your Answer

Electronic parts


Question

This question is from the case study "Auto fast" :What was the factory

automation division responsible for?

Correct Answer

Product management , Marketing , Product development

Your Answer

Marketing , Product development , Sales


Question

This question is from the case study "Kleam" :Why did other companies

failed to market toothpastes?

Correct Answer

No uniform quality of Kleam

Your Answer

No uniform quality of Kleam


Question

This question is from the case "General Motors Asia-Pacific" : GM is called

very small player in India because :-

Correct Answer

The plant capacity is only 25000 cars , It sold just over 8000 cars last year

Your Answer

The plant capacity is only 25000 cars , It sold just over 8000 cars last year ,

It sells cars only in one part of the country


Question

This question is from the case study "Smart Wash Ltd." : What were the

features of washing machine?

Correct Answer

Portability , Energy efficiency

Your Answer

Portability , Energy efficiency

Select The Blank

Question

This question is from the case study "Tristar" :The goods were supplied to

16 depots based on the ________ of the branches.

Correct Answer

Demand Estimation

Your Answer

Demand Estimation


Question

This question is from the case study "Innovation & Improvisation" : 3 M

Struggled in 1990 because :-

Correct Answer

Profits Fell , Sales Stalled

Your Answer

Profits Fell , Sales Stalled

Select The Blank

Question

This question is from the case study "The Cold Ice-Cream Company" : The

marketing team felt that the use of coupon will result in greater ________.

Correct Answer

Brand Awareness

Your Answer

Brand Awareness


Question

This question is from the case study "Hindustan Lever - Rural Marketing

Initiative" : What was the purpose of This promotional drive?

Correct Answer

Increase Rural penetration

Your Answer

Increase Rural penetration


Question

This question is from the case study "Old Spice" :Which brand is advertised

by Shulton?

Correct Answer

The mother brand

Your Answer

The body talc

True/False

Question

This question is from the case study "AR Sons" :Mr Sandeep felt that

Internet plus mail order can attain popularity.

Correct Answer

True

Your Answer

True


Question

This question is from the case study "Health Club" : The membership of club

is adversly affected because:-

Correct Answer

Death in swimming pool

Your Answer

Death in swimming pool


Question

This question is from the case study "Banarasidas" :What concept did

Banarasidas applied in satisfying customers?

Correct Answer

Customisation

Your Answer

Customisation


Question

This question is from the case study "Business Equipments Ltd." : The prices

of Business equipments are :-

Correct Answer

Competitive

Your Answer

Les than competition


Question

This question is from the case study "Moonlight Ltd." : What was the share

of direct sales in Product C to total sales?

Correct Answer

0.4

Your Answer

0.4

Select The Blank

Question

This question is from the case " Seven Species" : ________ groups were not

happy with the judgement.

Correct Answer

Environmental

Your Answer

Environmental

Select The Blank

Question

This question is from the case study "ABC A Major Beverages Company" :

The arrangement between ABC & CCA is ________.

Correct Answer

CCA will market ABC brands with their own

Your Answer



Question

This question is from the case study "Watts & Volts Ltd." : Why did

chairaman appoint a marketing manager?

Correct Answer

Too many responsibilities in Regional manager

Your Answer

Too many responsibilities in Regional manager

True/False

Question

This question is from the case study "Ajanta Biscuits" : Ajanta Biscuit is

planning to enter Cream biscuit segment.

Correct Answer

False

Your Answer

False

True/False

Question

This question is from the case study "Mr. Harish Panjwani" :Rajesh feels that

he should be more "business-like" in his approach.

Correct Answer

False

Your Answer

True

True/False

Question

This question is from the case study "Alcophin" : Pharma companies can not

advertise their products.

Correct Answer

True

Your Answer

True


Question

This question is from the case study "Rio De Janeiro" :What was Coke's

market share in Brazin?

Correct Answer

0.5

Your Answer

0.085


Question

This question is from the case study "Astroid Computer Corporation" : What

is the product range of this company?

Correct Answer

Personal Computer , Monitors , Printers

Your Answer

Personal Computer , Monitors

True/False

Question

This question is from the case study "Beauty Cosmetics" :Beauty cosmetics

want to reach the products at All India level.

Correct Answer

True

Your Answer

True


Labels: Cases in Marketing Management(Set-2)

Cases in Marketing Management - 4

Top of Form



Question

This question is from the case study "Mr. Ramrao Panase" :The sales rep of

the company did not recommend the termination of Sujata & Anil because :-

Correct Answer

The demand may get disturbed

Your Answer

They had good reputation in market

Match The Following

Question

Correct Answer

Your Answer

In initial years the concentration is in

Northern reagion

Western reagion

This question is from the case study "Switchex Company" : Switchex

company manufactures

Entire range of awitchgear products

Entire range of awitchgear products

Pricing strategy

Lower than the competitors by 8-10%

Lower than the competitors by 8-10%

Its Pune office headed by

Mr. Patil

Mr. Patil


Question

This question is from the case study "Mahesh Pharmaceuticals" : What are

the responsibilities of Propaganda Stockiest?

Correct Answer

Distribute the medicines , Get medicines prescribed by the doctors

Your Answer

Distribute the medicines , Get medicines prescribed by the doctors , Get

maximum discount from the company


Question

This question is from the case " Seven Species" : Which countries were

banned from exporting shrimps?

Correct Answer

India , Pakistan

Your Answer

Korea


Question

This question is from the case study "Deepak Pharmaceuticals" : Why did

Mr. Khanna slashed Ad budget?

Correct Answer

Supply shorter than demand

Your Answer

No demand

Select The Blank

Question

This question is from the case study "The Kellogg Company" :To increase

sales in Brazin the marketing director had to create a ________ breakfast

habit.

Correct Answer

Nutritious

Your Answer

Nutritious


Question

This question is from the case study "Challenger Sports" : If a particular

cricket star fails then this leads to :-

Correct Answer

less sale of bats with his photo , High inventories

Your Answer

less sale of bats with his photo , High inventories , Bad quality perception of

bats , Poor price for those bats

True/False

Question

This question is from the case study "Huge Electronics" :Due to matrix

structure the functional & project managers coexisted.

Correct Answer

True

Your Answer

True

True/False

Question

This question is from the case study "Sukhi and Bhoopy" : Using S & B brand

name for the new products produced in the new sewing machine is called

Brand Extension.

Correct Answer

True

Your Answer

True


Question

This question is from the case study "Air Cool India Ltd." : The test

marketing was decided in Mumbai :-

Correct Answer


Your Answer

To see product Performance , Was done for 3 months , To see consumer

response


Question

This question is from the case study "Seema Leather" : Indian leather

industry is facing problem of :-

Correct Answer

Modernisation

Your Answer

Modernisation


Question

This question is from the case study "Konkan Trading Company" : Why was

the officer promoted by 5 grades?

Correct Answer


Your Answer

Over achievement of target

True/False

Question

This question is from the case study "Atlas Marketing (P) Ltd." :Atlas

marketing is a direct marketing firm.

Correct Answer

True

Your Answer

True

Select The Blank

Question

This question is from the case study "Suc Seed Plantation" :M/S Suc Seed

are innovator - manufacturers & not too expert in ________ technique.

Correct Answer

Marketing

Your Answer

Marketing

Select The Blank

Question

This question is from the case study "ABC A Major Beverages Company" :

The arrangement between ABC & CCA is ________.

Correct Answer


Your Answer

ABC will manufacture CCA brands


Question

This question is from the case study "Mr. Vikrant Modi" : In what industry

the product of this company used as Raw Material?

Correct Answer

Chemical , Pharmaceutical

Your Answer

Fertilisers , Metal Coating , Chemical


Question

This question is from the case study "Ajanta Biscuits" : In which segments is

Ajanta Biscuit currently present?

Correct Answer

Glucose , Salted

Your Answer

Glucose , Salted , Cream

True/False

Question

This question is from the case study "Pratima Ltd." : The product WPDC-3

with the price of Rs 300/- perfectly fits into the current product range of

Pratima Ltd.

Correct Answer

False

Your Answer

True

True/False

Question

This question is from the case study "Innovation & Improvisation" : 3 M

encouraged everyone to become product champions.

Correct Answer

True

Your Answer

True

Match The Following

Question

Correct Answer

Your Answer

Divya Bhaskar

The third Gujarati daily newspaper to be launched

The third Gujarati daily newspaper to be launched

This question is from the case study "The Marketing of Divya Bhaskar" : Pre

launch activites & Strategies

To create awareness for Divya Bhaskar & establish brand image

To create awareness for Divya Bhaskar & establish brand image

Key fingings of survey

Their newspaper is average in all respects

Their newspaper is average in all respects

Post survey phase

Order bookings crossed a record mark of 2 lac.

Order bookings crossed a record mark of 2 lac.


Question

This question is from the case study "Deepak Pharmaceuticals" : What was

the effect of slashed advertising?

Correct Answer

Profits increased , Reserves increased

Your Answer

Profits increased , Reserves increased , Manpower increased


Question

This question is from the case "The Real Thing" : Coke used think Global act

Local policy by way of :-

Correct Answer

Locally manufacturing product , Creating country/ region specific advertising

, Pricing the product differently in Different countries

Your Answer

Locally manufacturing product , Creating country/ region specific advertising

, Pricing the product differently in Different countries


Question

This question is from the case study "Dream Launch of Ford Escort" : What

was the percieved difference between petrol & diesel version of Escort?

Correct Answer

Petrol is underpowered than diesel

Your Answer

Diesel is smooth than petrol


Question

This question is from the case study "Paramount Fertilisers" : What facility

was offered to Paramount as a special case?

Correct Answer

More credit

Your Answer

More credit

True/False

Question

This question is from the case study "Bharat Research Development

Corporation" : The major area of dissent in case of BRDC was lack of

marketing data.

Correct Answer

True

Your Answer

True


Question

This question is from the case study "Ray Ltd." : What were the product

differences in Super & Crystal?

Correct Answer

Different Formulation , Different packaging

Your Answer

Different Formulation , Different packaging , Different Consumer

True/False

Question

This question is from the case study "Thompson & Thompson" : The study

showed that the market for prickly heat powder is declining.

Correct Answer

False

Your Answer

False


Question

This question is from the case study " Raja Consultants Ltd." : What did Raja

Consultants started with?

Correct Answer

Consultancy

Your Answer

Advertising

Select The Blank

Question

This question is from the case study "Suc Seed Plantation" : M/S Suc Seed

have always believed in Excellence Through ________.

Correct Answer

Innovation

Your Answer

Best Service

Select The Blank

Question

This question is from the case study "Delana Hosiery Works" :The owner of

the company believed in ________ human relations.

Correct Answer

Informal

Your Answer

Professional


Question

This question is from the case study "Job Satisfaction" : What was the effect

of Jayant continuing in the same job?

Correct Answer


Your Answer

Frustration , Demoralisation , Not meeting target


Question

This question is from the case study "Shakti Fitness" :The profitability is

highest for :-

Correct Answer

Jogging

Your Answer

Yoga


Question

This question is from the case study "Priya Automobiles" :Why did the

company started loosing the market?

Correct Answer

New Fuel efficient bike introduced

Your Answer

New Fuel efficient bike introduced

True/False

Question

This question is from the case study "Huge Electronics" :Due to matrix

structure the functional & project managers coexisted.

Correct Answer

True

Your Answer

True


Question

This question is from the case study "Roshni Lamp Makers Ltd." : What are

the product benefits of electronic ballast?

Correct Answer

Reduces energy consumption , Increases efficiency , Increases tube life

Your Answer

Reduces energy consumption , Increases efficiency , Increases tube life


Question

This question is from the case study "Kamlesh & Laltu" : What is the current

product constraint of kamlesh & Laltu?

Correct Answer

One Type & One size

Your Answer

Little height

Select The Blank

Question

This question is from the case study "Mr. Anna Patil" : Mr Anna Patil's farm

was ________.

Correct Answer

Canal irrigation

Your Answer

Canal irrigation

Select The Blank

Question

This question is from the case study "U.P. Mini Computers" : Zenith

suggested a research in India to decide on ________.

Correct Answer

Product Mix

Your Answer

Pricing


Question

This question is from the case study "Tasty Biscuits Pune" : The positive

points of this company were :-

Correct Answer

Good Quality , Good Distribution , Good Promotion

Your Answer

Good Quality , Good Distribution , Good Price


Question

This question is from the case study "Fluid Control Devices Ltd." : Fluid

Control Devices has current image of a manufacturer of :-

Correct Answer

Petrol Pumps

Your Answer

Oil Pumps


Question

This question is from the case study "The Cold Ice-Cream Company" : What

is the promotional offer on the new product?

Correct Answer

Rs 6/- Off Coupon

Your Answer

Buy One get one free

Select The Blank

Question

This question is from the case " Coca-Cola " : Analysts felt that Belgian recall

was the worst________ problem.

Correct Answer

Public Relations

Your Answer

Distribution

True/False

Question

This question is from the case study "Ray Ltd." : The marketing director

wanted Ray Ltd. to diversify in Biscuits.

Correct Answer

False

Your Answer

True

Select The Blank

Question

This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata

were the direct dealers who were appointed as ________.

Correct Answer

Distributors

Your Answer

Distributors

Select The Blank

Question

This question is from the case study "Chocolates" :CDM tried to break

________ that chocolates are only for children.

Correct Answer

Consumer mindset

Your Answer

Consumer mindset

True/False

Question

This question is from the case study "Wall Mart" : Wall Mart is the largest

chain of outlets in the world.

Correct Answer

True

Your Answer

True

Select The Blank

Question

This question is from the case study "Shakti Fitness" :Shakti Fitness offers

an opportunity to the citizens of maintaining good health through ________.

Correct Answer

Exercise

Your Answer

Exercise

Bottom of Form


True/False Question Internal records such as sales reports, cost and accounting information are



Your Answer False

True/False Question Sales contests, consumer contests are examples of public relations.


Your Answer True

Multiple Choice Multiple Answer Question Types of psychological pricing are



Multiple Choice Multiple Answer Question Disadvantages of Primary data are :



Multiple Choice Multiple Answer Question The culture of a company is conveyed through



Multiple Choice Multiple Answer Question Trade promotions include



Multiple Choice Single Answer Question It is the process of selecting people for company positions and developing




Multiple Choice Single Answer Question To serve a market segment profitably means



Select The Blank Question ________ exists when a few large independent firm accounts for bulk of an

industry's sales. Correct Answer Oligopoly


Multiple Choice Multiple Answer Question What is Marginal cost?

Correct Answer The additional cost of each unit of product , It ignores non price competition, Marginal revenue is less than average revenue

Your Answer The additional cost of each unit of product , It is useful for new products

Multiple Choice Single Answer Question The tool used for decision making in ' The alternate futures ' scenario is



Multiple Choice Multiple Answer Question Uses of Market research are:



Select The Blank Question ________ is a modern plant consisting of modules centered around a stage

in the production process Correct Answer Flotilla concept


True/False Question Product concept testing through physical presentation increase the reliability

of test.

Correct Answer True

Your Answer True

Multiple Choice Single Answer Question This distribution is necessary for most shopping and speciality goods.



Multiple Choice Multiple Answer Question What is Statistical Quality Control(SQC)

Correct Answer Identifies quality and productivity from a production process , Identifiesimpact of any change on performance , Instantly spots malfunctions and

show where they occur Your Answer Identifies quality and productivity from a production process , Identifies

impact of any change on performance , Instantly spots malfunctions andshow where they occur

Multiple Choice Single Answer Question The producer works closely with middlemen to ensure total satisfaction of

the buyer. Correct Answer Indirect channel


Multiple Choice Multiple Answer Question Marketing channels for consumer products is longer because

Correct Answer Number of consumers are more , Consumers buy smaller quantities , Buying

patterns of consumers is easy to detect. Your Answer Number of consumers are more , Consumers buy smaller quantities

True/False Question Marketing and production costs are high in multi-segment strategy

Correct Answer True

Your Answer True

Select The Blank Question ________ is an important tool for planning and controlling the firm'a

activities Correct Answer Sales Forecast


Select The Blank Question Modern Accounting uses ________ as a unit of measure

Correct Answer Time

Your Answer Time

Select The Blank Question ________ guides the development of advertisements and personal sales

presentations. Correct Answer AIDA


Select The Blank

Question ________ allowance is used to communicate about the values of the product

and special event Correct Answer Promotion


Multiple Choice Single Answer Question Recession stage in business cycle is also called



True/False Question Product variety marketing presents different choices to set the companys'

product apart from competitors.

Correct Answer True

Your Answer True

True/False Question Changes in company structure also necessitates changes in the systems in

various degrees

Correct Answer True

Your Answer True

True/False Question Communicating with middlemen requires information which is different to

the information required in communicating with the final buyers. Correct Answer True

Your Answer True

Match The Following




demand and supply.





Combining two or more levels of a channel under one participant's

control.


Multiple Choice Single Answer Question Producer--->Wholesaler--->Retalier--->Consumer is a common channel for :



Multiple Choice Multiple Answer Question Business is rated on which dimensions



Multiple Choice Single Answer Question It is a reduction in list price granted to channel members for performing

marketing functions



Select The Blank Question ________cost accounting measures the cost of producing and ignores the

cost of non-producing Correct Answer Traditional


Multiple Choice Single Answer Question It appraises the organisation's capacity to respond to these opportunities

and threats



Multiple Choice Single Answer Question Organisations that acquire goods and services that are sold/rented and

supplied to others Correct Answer Industrial Market


Select The Blank Question The cost of warehousing, transportation, inventory and handling products




Multiple Choice Multiple Answer Question Characteristics for effective market segmentation are:







Select The Blank Question ________ is a descriptive thought that a person holds about something


Your Answer Belief

True/False Question The life cycle of product category is the shortest.


Your Answer False

Multiple Choice Multiple Answer Question The external sources of Primary data are :



True/False Question Marketing strategies are developed to support broad marketing objectives

Correct Answer True

Your Answer True

Multiple Choice Multiple Answer Question The tangible inputs in a business are



Select The Blank Question Competition tends to focus on ________ as a product moves through its life

cycle.


Your Answer Price

True/False Question Survey of buyers' intentions technique is comparatively costly and the data

gathered is of questionable value. Correct Answer True

Your Answer True

Select The Blank Question ________ is a delivery of standard of living to society



Match The Following





Only one seller and no competition permitted legally

Monopoly Monopoly

Few sellers but account for bulk of industry's sales

Oligopoly Oligopoly


seller's offering is somewhat different than others


Multiple Choice Single Answer Question It is the process of buying out the product developed by someone else





Question This distribution limits intermediaries to one per given territory.





Correct Answer Form

Your Answer Form



Correct Answer The additional cost of each unit of product , It ignores non price

competition , Marginal revenue is less than average revenue

Your Answer The additional cost of each unit of product






Question These groups tend to informal behavoiur and there is continuous interaction

among people


Your Answer Primary








Your Answer Clothing

Match The Following


Exclusive Assortment Carrying the line of only one manufacturer Carrying the line of

only one manufacturer


Negotiated Contract Direct negotiation with one or more companies covering project and

terms Direct negotiation with one or more companies covering project and terms

Deep Assortment Carrying a product family in depth, drawing on many producer's output

Carrying a product family in depth, drawing on many producer's output




Your Answer Marketing mix , Supplier mix , Buyer mix


Question What is the most important promotion activity required in Industrial buying

process



Select The Blank







Your Answer Advertising , Mass media , Sales persons

Select The Blank

Question In ________ pricing buyers pay different prices under the same conditions ,

in the same quantities and at the same time








Question The company earns an acceptable rate of return on their net sales.This

profitability objective is called:



True/False

Question Pricing strategies change over the life cycle of the product

Correct Answer True

Your Answer True



Correct Answer Price cut causes revenue to increase , Price rise causes revenue to

decrease

Your Answer Price cut causes revenue to increase , Price rise causes revenue to

decrease


Question It is is the data which has been converted to a useful form for decision

making








Question "Law of demand" is

Correct Answer More units of product are demanded at lower price

Your Answer More units of product are demanded at lower price






Question It focusses on one or more selected market segments and develops separate

marketing mix for each segment



Select The Blank

Question ________ method is suitable for products with a stable demand pattern





Correct Answer Not accurate , Time consuming

Your Answer Not accurate , Time consuming , Sales may be inflated or deflated by

sales team

True/False



Your Answer False







Correct Answer Atleast two parties , Each party is capable of communication and

delivery , Each party has something that might be of value to the other party

Your Answer Atleast two parties , Each party has something that might be of value to

the other party




Your Answer Desire





True/False

Question MIS provides marketers with the right amount and type of information in a

timely fashion.

Correct Answer True

Your Answer True

True/False

Question The key to successful new product introduction lies in a systems approach.

Correct Answer True

Your Answer True

True/False

Question Market segmentation is the decision to identify different groups that compose

the market and to develop specific product for each of these groups.


Your Answer True

Select The Blank

Question ________ occurs when people inspite of being qualified and experienced and




True/False


Correct Answer True

Your Answer True

Select The Blank

Question ________ planning determines the number , location and ownership of

warehouses.


Your Answer Warehouse

Select The Blank












Select The Blank

Question The benefits of a change in process are defined in terms of ________ cost

savings


Your Answer Fixed

True/False


Correct Answer True

Your Answer True

Select The Blank

Question ________ guides the development of advertisements and personal sales

presentations.

Correct Answer AIDA

Your Answer AIDA

Select The Blank

Question ________ is a part of the company that has a separate mission and objectives

Correct Answer SBU

Your Answer SBU





Match The Following



Tangible sources Capital, machines,raw material Selling










Your Answer Sales






Select The Blank



Your Answer Belief

Select The Blank




Select The Blank



Your Answer Profit

True/False


mail or by phone


Your Answer False


Question What are psychogenetic needs



True/False


Correct Answer True

Your Answer True





True/False

Question Group influence is weak both in product and brand choice in Decline stage of

Product life cycle

Correct Answer True

Your Answer True

Select The Blank

Question ________ directs the flow of goods and services from the producer to the

ultimate consumer



Match The Following


Air-freight It is the best quality type of transportation available. It is the best quality type

of transportation available.

Inventory carrying cost It increases as the quantity ordered increases. It increases as the

quantity ordered increases.

Order processing cost It decreases as the quantity ordered increases. It decreases as the

quantity ordered increases.

Pipe-line It is used to transport petroleum products to refineries. It is used to transport

petroleum products to refineries.


Question It is the process of influencing one's behaviour by sharing ideas, feelings and

information.


Your Answer Communication




Your Answer Growth

Select The Blank




True/False


criteria.

Correct Answer True

Your Answer True

Select The Blank


Correct Answer Low

Your Answer Low


Question It is his duty to analyse and convert data to information

Correct Answer Researcher

Your Answer Researcher





True/False


Correct Answer True

Your Answer True





Select The Blank

Question ________ is a bundle of physical, chemical and/or intangible attributes that



Your Answer Product


Question New products enter the market and old customers make repeat purchase

during which stage of product life cycle?


Your Answer Growth

Select The Blank


products.


Your Answer Special

True/False

Question Consumer needs are matched with the company capabilities and goals in

marketing process.

Correct Answer True

Your Answer True





Select The Blank





True/False


Correct Answer True

Your Answer True





Select The Blank



Your Answer Systems








Your Answer Family






Question The tool that a sender uses to reach to the receiver is called:


Your Answer Message

True/False



Your Answer False





Match The Following


This refers to the number of product items within each product line. Product depth

Product depth









Question A centralised inventory means

Correct Answer Building and stocking one warehouse


Select The Blank




True/False


Correct Answer True

Your Answer True

Select The Blank










Correct Answer Advertising effectiveness , Sales forecasting , Identifying market

trends


Select The Blank



Your Answer Greater

True/False



Your Answer False




Your Answer Retailer , Wholesaler , Libraries


Question It is the relative difficulty in understanding or using the product

Correct Answer Complexity

Your Answer Complexity


Question It refers to the effect price changes have on quantity demanded of a product





True/False Question Market oriented organisation do not need to prepare a marketing

mix for a product that offers few consumer benefits Correct Answer True

Your Answer False

Select The Blank Question Major reason for success for new product is ________ product.



Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts

for :- Correct Answer Diet coke


Multiple Choice Multiple Answer Question How does 'structure' reduce internal uncertainity arising out of

human behaviour Correct Answer Control mechanism , Departmentalisation

Your Answer Forecasting , Departmentalisation , Specialisation

Select The Blank Question Customer's changing wants and their behaviour can be better

understood in ________ distribution. Correct Answer Direct

Your Answer Direct

True/False Question Changes in company structure also necessitates changes in the

systems in various degrees Correct Answer True

Your Answer True

Multiple Choice Multiple Answer Question What are fixed costs?


Your Answer Insurance , Raw material

True/False Question Product, place and promotion elements in the marketing mix are

viewed as cost factors. Correct Answer True

Your Answer True

Multiple Choice Multiple Answer Question Research design is classified as :


Your Answer Function , Predictive , Experimental

Select The Blank Question ________ are difficult to change



Multiple Choice Multiple Answer Question Drawbacks of Survey of Buyer's intention method are

Correct Answer Not accurate , Time consuming


Multiple Choice Single Answer Question In which stage of Product life cycle, brand choice is heavily

influenced by reference group Correct Answer Maturity


Select The Blank Question Market ________ is more prevalent than Mass marketing






Your Answer Form

Multiple Choice Single Answer Question Product should be considered from the point of view of



Select The Blank Question ________ is synonymous with non-recurrent data system(RDS)



Multiple Choice Single Answer Question This pricing objective involves setting a low price to discourage

entry of new firms. Correct Answer Stay out


Multiple Choice Multiple Answer Question A transaction takes place when


Your Answer Agreed upon conditions , There is time and place of agreement , Two things of value

Select The Blank Question ________ of physical distribution activities increases it's

productivity as well as of manufacturer. Correct Answer Automation


Select The Blank Question ________ is a broad plan of action for using an organisation's

resources to accomplish a objective Correct Answer Strategy

Your Answer Target

Multiple Choice Single Answer Question In which phase of production era, the producer and consumer

are the same ? Correct Answer Subsistence


True/False Question "The customer is always right" is the spirit of marketing concept.

Correct Answer True

Your Answer True

Match The Following


Wide market coverage is achieved.


Helps in the process of matching demand and supply.


No intermediariesbetween producer and consumer.


Combining two or more levels of a channel underone participant's control.


Multiple Choice Single Answer Question Who provides time and place utility?



Multiple Choice Multiple Answer Question What are the stages in new product development ?



Select The Blank Question Specific ________ emerge from broad stratefgies



Multiple Choice Multiple Answer Question These products move through short channels:


Your Answer Eggs, Bread , Clothing

Multiple Choice Single Answer Question "Law of demand" is



Multiple Choice Single Answer Question " How much to order " is also called as



Multiple Choice Multiple Answer Question Beliefs are based on



Multiple Choice Multiple Answer Question The areas which become active after promotion budgets have

been set and funds are allocated to promotion mix elements. Correct Answer Sales management , Advertising


Select The Blank Question Demographic, cultural, political, natural etc combine to form

________ environment. Correct Answer Macro

Your Answer Macro

True/False


Correct Answer True

Your Answer True

Multiple Choice Single Answer Question The most common criteria for classifying products is based on



Multiple Choice Single Answer Question Production creates which type of utility

Correct Answer Form

Your Answer Form

True/False Question Consumer needs are matched with the company capabilities and

goals in marketing process. Correct Answer True

Your Answer True

True/False Question Correlation methods is also used to supplement other

techniques. Correct Answer False

Your Answer True

Match The Following


Customer is the focal point in

Marketing Marketing

Tangible sources Capital, machines,raw material

Capital, machines,raw material

Intangible sources Information, time and technology

Information, time and technology






True/False Question A channel's length is also called as horizontal dimension.


Your Answer False

Multiple Choice Multiple Answer Question Target marketing involves



Multiple Choice Single Answer Question It sets a sales performance standard against which actual sales

results can be compared with potential sales Correct Answer Sales forecast


True/False Question Logistics is an area of potentially high cost saving and improves

customer satisfaction. Correct Answer True

Your Answer True

True/False Question A drive is a need that sufficiently presses a person to act

Correct Answer True

Your Answer True

Multiple Choice Single Answer Question What is diversification?



Multiple Choice Multiple Answer Question Socio-cultural environment consists of



Select The Blank Question Competition tends to focus on ________ as a product moves

through its life cycle. Correct Answer Price

Your Answer Quality


True/False Question A channel's length is also called as horizontal

dimension. Correct Answer False

Your Answer False

Multiple Choice Single Answer Question It concentrates on organisation design and work

flow Correct Answer Flotilla


Select The Blank Question ________ distribution is used when a small

percentage of customers account for a large part of sale.



Multiple Choice Multiple Answer Question The reseller's assortment influences it's



Select The Blank Question Specific ________ emerge from broad

stratefgies Correct Answer Tactics


Multiple Choice Single Answer Question What is Market development?



Multiple Choice Multiple Answer Question Income,occupation,education, age,marital status

are factors of which type of segmentation? Correct Answer Geographic , Demographic


Select The Blank Question There are more number of substitutes for

________ products. Correct Answer Multi use


Multiple Choice Multiple Answer Question These are the characteristics of services



Multiple Choice Multiple Answer Question Planning of long term strategies are based on

following factors: Correct Answer Opportunity , Objectives, Strategies, Situation

assessment, Organisation mission , Resources Your Answer Strengths , Objectives, Strategies, Situation

assessment, Organisation mission , Resources

Select The Blank Question Competition tends to focus on ________ as a

product moves through its life cycle. Correct Answer Price

Your Answer Quality

Select The Blank Question The onus of advertising, pricing and sales

promotion policies is put on ________ distribution.



Select The Blank Question ________is a strong internal stimulus impelling

action Correct Answer Drive

Your Answer Drive

True/False Question Market foreacsts are available from sources like

government Correct Answer False

Your Answer True

Multiple Choice Multiple Answer Question Physical distribution management includes



True/False Question Consumer behaviour is more challenging across

international border. Correct Answer True

Your Answer True

Multiple Choice Single Answer Question Manufacturers offering variety of price

promotions to their middlemen is called Correct Answer Trade promotion


Select The Blank




Multiple Choice Multiple Answer Question Money is invested by way of



Select The Blank Question ________ describes a person's favourable or

unfavourable action tendencies towards object Correct Answer Attitudes


Multiple Choice Single Answer Question Consumerism emerged in which era of

Marketing? Correct Answer Sales

Your Answer Sales

Match The Following


Wide marketcoverage is achieved.


Helps in the processof matching demand and supply.




Combining two or more levels of achannel under one



True/False Question Logistics is an area of potentially high cost

saving and improves customer satisfaction. Correct Answer True

Your Answer True

Multiple Choice Single Answer Question Decline in buying power due to price levels rising

more rapidly than income is called Correct Answer Inflation


True/False Question In pure competition many sellers and buyers are

there and have major effect on demand and supply of the product's market price


Your Answer True

Select The Blank Question ________ measures actual sales and not

intentions to buy Correct Answer Market tests


Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay

in the race but avoids pre-mature commitments Correct Answer Reserve the right to play


Multiple Choice Single Answer Question As a person acquires additional units of a

product, the amount of satisfaction(each unit adds to total satisfaction), is less than the

previous unit. This is called



Multiple Choice Single Answer Question New product forms and brands enter in which

stage of product life cycle? Correct Answer Growth


Select The Blank Question ________ leads to generalisation where similar

stimulus generate the same kind of response Correct Answer Reinforcement

Your Answer Cues

True/False Question Marketer should keep company's mission and

marketing objectives in mind while making pricing decisions.

Correct Answer True

Your Answer True




Multiple Choice Multiple Answer Question Commercial sources have following sources



True/False Question After sales service is provided in a customer

orirnted firm

Correct Answer True

Your Answer True

Multiple Choice Single Answer Question Product should be considered from the point of

view of Correct Answer Customer


Multiple Choice Multiple Answer Question Types of Organisational Market






Multiple Choice Single Answer Question A diet conscious person after playing football is

thirsty. He opts for :- Correct Answer Diet coke


True/False Question "Idea screening" stage reduces the number of

ideas based on company's criteria. Correct Answer True

Your Answer True





True/False Question Secondary data is cheaper and faster to collect

than primary data Correct Answer True

Your Answer True

Multiple Choice Single Answer Question This method enables the forecaster to take into

consideration seasonal fluctuations and long term fluctuations



Select The Blank Question Wholesalers and retailers help manufacturer in

carrying ________ flow to final buyers. Correct Answer Title

Your Answer Title

True/False Question "Promotion" is considered in conjunction with

"Convenience" . Correct Answer False

Your Answer True







Match The Following


Motivational research It analyses consumer motives

It is used to forecast future values such as sales revenue etc

Historical research Uses pastexperiences to find solutions

Uses pastexperiences to find solutions

Survey research Obtains data from respondents in person

Obtains data from respondents in person

Experimentalresearch

One factor is constant and holding other factors

Tests hypothesisabout the relationship between dependent variables

MARKETING MANAGEMENT Multiple Choice Multiple Answer Question Income,occupation,education, age,marital status are factors of which type of segmentation? Correct Answer Geographic , Demographic Your Answer Geographic , Demographic

Multiple Choice Single Answer Question It is is the data which has been converted to a useful form for decision making Correct Answer Information Your Answer Primary data

Multiple Choice Single Answer Question It refers to the relatively more durable company arrangements and relationships Correct Answer Structure Your Answer Staffing

Multiple Choice Single Answer Question It is the series of marketing institutions that help in moving the product from producer to the ultimate user. Correct Answer Marketing channel Your Answer Marketing channel

Multiple Choice Single Answer Question In which stage of Product life cycle, brand choice is heavily influenced by reference group Correct Answer Maturity Your Answer Introductory

Multiple Choice Single Answer Question Production creates which type of utility Correct Answer Form Your Answer Form

True/False Question Change in company's strategy gives rise to problems necessitating a new structure to be made Correct Answer True Your Answer True

Select The Blank Question Product means the ________ and services the company offers the target market. Correct Answer Goods Your Answer Goods

Multiple Choice Multiple Answer Question Ways to make people do trial purchases? Correct Answer Coupon offers , Discounts , Samples


Multiple Choice Single Answer Question What involves review of projected sales, costs and profits. Correct Answer Business analysis Your Answer Test Marketing

Multiple Choice Multiple Answer Question The external sources of Primary data are : Correct Answer Retailer , Wholesaler , Libraries Your Answer Retailer , Wholesaler , Libraries

Select The Blank Question The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept. Correct Answer Total cost Your Answer Total cost

Select The Blank Question ________ product is sold for use in producing other goods or services Correct Answer Industrial Your Answer Homogeneous

Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary Your Answer Intermediary

Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing? Correct Answer Sales Your Answer Sales

Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession Your Answer Possession

True/False Question Augmented product includes the actual product plus any additional services such as maintenance, intallation etc. Correct Answer True Your Answer True

True/False Question Experimental research involves obtaining data from respondents in person, mail or by phone Correct Answer False Your Answer True


Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth Your Answer Introductory

True/False Question Marketing concept has application only in profit oriented businesses. Correct Answer False Your Answer False

Match The Following Question Correct Answer Your Answer


Historical research Uses past experiences to find solutions Uses past experiences to find solutions

Survey research Obtains data from respondents in person Obtains data from respondents in person

Experimental research One factor is constant and holding other factors One factor is constant and holding other factors

Multiple Choice Multiple Answer Question A business is a system consisting of following elements Correct Answer Input and output , Objectives , Process and feedback Your Answer Input and output , Objectives , Process and feedback , Profits

Multiple Choice Single Answer Question Mission statements for marketing oriented organisation are framed in terms of : Correct Answer Customer want satisfaction Your Answer Customer want satisfaction

Multiple Choice Single Answer Question Marketing arises from ? Correct Answer Exchange Your Answer Exchange

Multiple Choice Single Answer Question This method is more accurate for short term forecasts Correct Answer Simple Trend Analysis Your Answer Simple Trend Analysis

Select The Blank Question The benefits of a change in process are defined in terms of ________ cost savings

Correct Answer Labour Your Answer Labour

Select The Blank Question Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers. Correct Answer Title Your Answer Title

Multiple Choice Multiple Answer Question Major role of promotion is to : Correct Answer Inform , Remind , Persuade Your Answer Inform , Remind , Persuade

True/False Question "Promotion" is considered in conjunction with "Convenience" . Correct Answer False Your Answer True

Multiple Choice Single Answer Question This data is collected to deal with a special problem Correct Answer Non-recurrent data Your Answer Primary data

True/False Question A channel's length is also called as horizontal dimension. Correct Answer False Your Answer True



Helps in the process of matching demand and supply. Marketing channel Marketing channel

No intermediaries between producer and consumer. Direct channel Direct channel

Combining two or more levels of a channel under one participant's control. Vertical integration Vertical integration

Select The Blank Question There are more number of substitutes for ________ products. Correct Answer Multi use Your Answer Multi use

True/False Question Marketer discourages his brand users for brand switching. Correct Answer True Your Answer True

Select The Blank Question Demographic, cultural, political, natural etc combine to form ________ environment. Correct Answer Macro Your Answer Macro


Correct Answer Advertising , Packaging , Sales persons Your Answer Advertising , Mass media , Sales persons

Multiple Choice Multiple Answer Question Disadvantages of Primary data are : Correct Answer Cost factor , Time factor Your Answer Credibility , Relevance

Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :- Correct Answer Diet coke Your Answer Diet coke

Multiple Choice Single Answer Question This forecasting method is based on the opinion of company's officers Correct Answer Executive Judgement Your Answer Executive Judgement

Select The Blank Question ________ exists when a few large independent firm accounts for bulk of an industry's sales. Correct Answer Oligopoly Your Answer Oligopoly

Multiple Choice Multiple Answer Question After the new product has passed the conceptual stages it becomes more concrete in which stages? Correct Answer Test marketing , Commercialisation , Product development Your Answer Test marketing , Product development , Marketing strategy development

True/False Question The key to successful new product introduction lies in a systems approach.

Correct Answer True Your Answer True

Multiple Choice Multiple Answer Question The tangible inputs in a business are Correct Answer Capital , Machine Your Answer Capital , Technology , Machine

Select The Blank Question The demand for a product is ________ when price cut causes revenue to increase. Correct Answer Price elastic Your Answer Price elastic

Multiple Choice Multiple Answer Question The micro-environment consists of following components: Correct Answer Marketing intermediaries , Customers , Competitors Your Answer Customers , Competitors

Multiple Choice Multiple Answer Question Characteristics of Effective segmentation

Correct Answer Actionable , Measurable , Accessible Your Answer Actionable , Measurable , Accessible

True/False Question Consumption is shaped by the stage of family life cycle Correct Answer True Your Answer True





Multiple Choice Single Answer Question In Cost Optimisation :



True/False Question Psychogenetic needs are intense enough to motivate a person to act immediately


Your Answer True

Select The Blank Question ________ is seen as an integral process that converts materials into goods



Multiple Choice Multiple Answer Question The participants in a communication process are :


Your Answer Customer , Source , Marketer

Select The Blank Question Concentration on that segment of market which has the maximum number of people

is called ________ Correct Answer Market fallacy


Select The Blank Question Demographic, cultural, political, natural etc combine to form ________ environment.


Your Answer Macro



Your Answer One thing of value , Two things of value

True/False Question Firms that lack promotional capabilities rely on middlemen.

Correct Answer True

Your Answer True

Multiple Choice Multiple Answer Question Market means:

Correct Answer People with desires , People with willingness and ability to buy , People become customer as they are authorised to buy

Your Answer People with desires , People with willingness to buy , People with willingness and ability to buy

Multiple Choice Single Answer Question It is an approach to cost reduction in which components are studied to determine if

they can be made by cheaper methods of production Correct Answer Product Value Analysis


Select The Blank Question ________ method is suitable for products with a stable demand pattern









True/False Question Companies apply a variety of price adjustment strategies to account for differences

in customer segments and situations. Correct Answer True

Your Answer True

Multiple Choice Multiple Answer Question For exchange to take place, which conditions must be satisfied ?

Correct Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party

Your Answer Atleast one party , Atleast two parties , Each party has something that might be of value to the other party

Multiple Choice Multiple Answer Question The various variations of Negotiated contract are


Your Answer Cost plus pricing , Variable Price , Fixed price

Multiple Choice Single Answer Question It is the series of marketing institutions that help in moving the product from producer

to the ultimate user. Correct Answer Marketing channel


Multiple Choice Single Answer Question Which is the products that potential customers do not know about it or they do not

want yet. Correct Answer Unsought


Select The Blank Question ________ is a bundle of physical, chemical and/or intangible attributes that has the

potential of satisfying customer wants. Correct Answer Product


True/False Question Warehouses are needed when supply sources and markets are located close by.


Your Answer False

Multiple Choice Multiple Answer Question Ways to make people do trial purchases?



Multiple Choice Single Answer Question The tool used for future decision making in 'True Ambiguity' scenario is


Your Answer Game theory

True/False Question Correlation methods is also used to supplement other techniques.


Your Answer False

Multiple Choice Single Answer Question This distribution limits intermediaries to one per given territory.



Select The Blank Question A speciality product is ________ intensively distributed than a shopping product

Correct Answer Less

Your Answer High

Multiple Choice Multiple Answer Question Criteria for choosing distribution channels are :






Multiple Choice Multiple Answer Question Aspects of political environment are :


Your Answer Form of government adopted , Government stability , Research and development

True/False Question "Idea screening" stage reduces the number of ideas based on company's criteria.

Correct Answer True

Your Answer True

Multiple Choice Multiple Answer Question Market segmentation can be done on the basis of following factors



Select The Blank Question There are more number of substitutes for ________ products.




Question Members of this group are average white and blue collar workers who aim for better living



Multiple Choice Single Answer Question It limits the alternatives that a decision maker takes in a given situation



Multiple Choice Single Answer Question It is the process of selecting people for company positions and developing skills and

abilities for assignments in the company Correct Answer Staffing


True/False Question Product development includes starting another business or buy businesses outside

of their current line. Correct Answer False

Your Answer False

True/False Question Distribution costs are low when intermediaries are used in the channel.

Correct Answer True

Your Answer True

Match The Following


Correlation method Historical data Industry trade associations


Economic forecast Government Historical data

Sales forecast Sales volume Sales potential

Multiple Choice Single Answer Question "Image building" objectives are common in which type of market structure?





Your Answer False

Select The Blank Question ________ measures actual sales and not intentions to buy





Your Answer Tactics

Match The Following



The advantage is speed and flexibility in carrying small loads.

Inventory carrying cost It increases as the quantity ordered increases.

The advantage is low cost for heavy and bulky commodities that have relatively a low value in relation to weight.

Order processing cost It decreases as the quantity ordered increases.

It decreases as the quantity ordered increases.

Pipe-line It is used to transport petroleumproducts to refineries.

It is used to transport petroleumproducts to refineries.

Multiple Choice Multiple Answer Question Senses in our body are


Your Answer Taste , Ear , Touch

Select The Blank Question ________ describes a person's favourable or unfavourable action tendencies

towards object Correct Answer Attitudes

Your Answer Habits

True/False Question Shorter production runs are required to produce large number of products in multi-

segment strategy Correct Answer True

Your Answer True

Multiple Choice Single Answer Question Consumerism emerged in which era of Marketing?





Question Deciding on the number of intermediaries to be employed by

a producer is called:



Select The Blank











Correct Answer Price cut causes revenue to decrease , Price rise


Your Answer Price cut causes revenue to decrease , Price rise



Question Which is the products that potential customers do not know

about it or they do not want yet.




Question 4p's of of Marketing should be considered in conjunction

with

Correct Answer 4C's

Your Answer 4C's




Your Answer Upswing

Select The Blank


in other markets




Question The greatest amount of satisfaction comes from which

utility


Your Answer Form


Question Government units that purchase or rent goods for carrying

out main functions of government is called




Question In which phase of production era, the producer and





Question "Image building" objectives are common in which type of

market structure?



True/False

Question Marketer should keep company's mission and marketing


Correct Answer True

Your Answer True


Question New products enter the market and old customers make

repeat purchase during which stage of product life cycle?


Your Answer Growth

Match The Following






True/False

Question Experimental research involves obtaining data from

respondents in person, mail or by phone


Your Answer False

Select The Blank



Your Answer Tactics





True/False

Question Publicity is news carried in the mass media about a firm

and its products, policies or actions.

Correct Answer True

Your Answer True


Question This data is originated by original research through

observation/ enquiry



True/False

Question The demand for a specific brand within a product category

is called selective demand.

Correct Answer True

Your Answer True









True/False

Question Changes in consumer's buying patterns affects channel's

horizontal and vertical dimensions.

Correct Answer True

Your Answer True


Question It is the series of marketing institutions that help in

moving the product from producer to the ultimate user.



True/False


Correct Answer True

Your Answer True






Question Lead time for a product is 10 days and usage rate is 6

units/day. Reorder point will be …






Your Answer Buyer

True/False

Question The greater the number of substitutes for a product, the

less price elastic is its demand.


Your Answer True


Question It gathers, records and analyses data about problems

related to Marketing



Select The Blank









Your Answer One thing of value , There is time and place of

agreement , Agreed upon conditions

Match The Following



Tangible sources Capital, machines,raw material Capital, machines,raw

material

Intangible sources Information, time and technology Information, time

and technology

Consumer to producer Backward communication Marketing



Correct Answer Form

Your Answer Form

True/False

Question Consumer behaviour is easy to understand in familiar

country like India for Indians.


Your Answer False





Your Answer Research and planning , Forecasting , Division of

labour







He opts for :-



Select The Blank


product.




Question It is that element of a plan that specifies what is to be

accomplished



Select The Blank


________, implementation and control.



Select The Blank

Question ________ routinely performs all functions on recurrent,




True/False

Question Shorter production runs are required to produce large

number of products in multi-segment strategy

Correct Answer True

Your Answer True

Select The Blank







satisfied ?

Correct Answer Atleast two parties , Each party is capable of


value

to the other party

Your Answer Atleast two parties , Each party is capable of


value to

the other party

True/False

Question Companies have strenghts in a number of areas but their

key strength are few in number

Correct Answer True

Your Answer True


Select The Blank Question ________ is an important tool for planning and controlling the

firm'a activities Correct Answer Sales Forecast


Multiple Choice Single Answer Question These items are directly bought by industrial buyers from

producers rather than the middlemen Correct Answer Expensive


Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility



True/False Question The key to successful new product introduction lies in a systems

approach. Correct Answer True

Your Answer True

Match The Following


Ballast business Fit well but lowopportunities


Gap analysis Difference between desired and projectedperformance

Difference between desired and projectedperformance

Corporate parenting Managing SBU's by a corporate


Heartland business Give the highest priority Fit well but lowopportunities




Multiple Choice Single Answer Question It limits the alternatives that a decision maker takes in a given

situation Correct Answer Policy

Your Answer Policy

Select The Blank Question ________ concept increases the efficiency of economic system



Match The Following




Others self concept How the person thinks others see him

How the person thinks others see him


True/False Question Demand is highly elastic for industrial goods


Your Answer False


Correct Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur

Your Answer Identifies quality and productivity from a production process , Integrates manufacturing with business strategy


Correct Answer Form

Your Answer Time




Multiple Choice Single Answer Question Marketer tries to seek what kind of response from the other

party? Correct Answer Behavioural


True/False Question Systems are formal and informal rules and regulations that

complements the company structure Correct Answer True

Your Answer True


Correct Answer The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than average revenue

Your Answer The additional cost of each unit of product , Marginal revenue is less than average revenue , It is useful for new products

True/False Question In negotiated contracts, the bid selected by buyer is not

necessarily the lowest Correct Answer True

Your Answer True







True/False Question Companies apply a variety of price adjustment strategies to

account for differences in customer segments and situations. Correct Answer True

Your Answer True





Select The Blank Question Competition tends to focus on ________ as a product moves

through its life cycle. Correct Answer Price


Multiple Choice Single Answer Question Marketing arises from ?



True/False Question After sales service is provided in a customer orirnted firm

Correct Answer True

Your Answer True

Select The Blank Question ________ distribution is used when a small percentage of

customers account for a large part of sale. Correct Answer Selective


True/False Question Changes in company structure also necessitates changes in the

systems in various degrees Correct Answer True

Your Answer True



Your Answer There is time and place of agreement , Two things of value , Agreed upon conditions

True/False Question Consumer behaviour is more challenging across international

border. Correct Answer True

Your Answer False

Multiple Choice Multiple Answer Question Types of product classification



True/False Question Services can be stored in inventory.


Your Answer False

Select The Blank Question A change in quantity demanded of a product is caused by a

change in its ________. Correct Answer Price

Your Answer Demand

Multiple Choice Single Answer Question This distribution is necessary for most convenience goods.



True/False Question Change in company structure from divisional to matrix also mean

changes in the systems in various degrees Correct Answer True

Your Answer True

Multiple Choice Multiple Answer Question Total cost concept includes


Your Answer Damaged goods , Customer satisfaction , Transportation




Multiple Choice Single Answer Question It is the most influential primary reference group shaping a

buyer's behaviour Correct Answer Family

Your Answer Family

Select The Blank Question ________ directs the flow of goods and services from the

producer to the ultimate consumer Correct Answer Marketing


Multiple Choice Single Answer Question These are moves that will pay off irrespective of what happens in

the future Correct Answer No-regret moves


Select The Blank Question ________ allowance is used to communicate about the values of

the product and special event Correct Answer Promotion


Multiple Choice Multiple Answer Question How does 'structure' reduce external uncertainity arising out of

human behaviour Correct Answer Research and planning , Forecasting

Your Answer Forecasting , Division of labour , Departmentalisation

Select The Blank




Multiple Choice Single Answer Question Higher the perceived quality of the product, higher will be the

perceived price. Such products are called: Correct Answer Prestige








Multiple Choice Single Answer Question This method is more accurate for short term forecasts







Correct Answer Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect.




Correct Answer Services , Consumables , Durables

Your Answer Emergency , Consumables , Services




True/False Question Market segmentation is the decision to identify different groups

that compose the market and to develop specific product for each of these groups.


Your Answer False

True/False Question Market foreacsts are available from sources like government


Your Answer False

Select The Blank Question ________ is some characteristic of people in the market that

helps in dividing it. Correct Answer Factor

Your Answer Factor


Correct Answer True

Your Answer True


Question Members of this group have attained a position through exceptional ability in their profession or business



Multiple Choice Multiple Answer Question Limitations of Traditional cost accounting are


Your Answer Assumes factory as an isolated entity , It measures only the cost of producing , It uses time as a unit of measure

Multiple Choice Single Answer Question What is product concept?



Multiple Choice Single Answer Question What is Exclusive Assortment?




Correct Answer Form

Your Answer Form

Multiple Choice Multiple Answer Question Market segmentation can be done on the basis of following

factors Correct Answer Psychographic , Demographic , Geographic


True/False Question Publicity is news carried in the mass media about a firm and its

products, policies or actions. Correct Answer True

Your Answer True

Select The Blank Question A change in quantity demanded of a product is caused by a

change in its ________. Correct Answer Price

Your Answer Price

Multiple Choice Single Answer Question It is the process of buying out the product developed by

someone else Correct Answer Acquisition


Multiple Choice Single Answer Question An example of Want is :



True/False Question Rise and fall of interest rates has a major effect on consumer's

decision to buy products on credit Correct Answer True

Your Answer True







Match The Following


Product related consumer Brand loyalty, Type of Brand loyalty, Type of

characteristics usage usage




Multiple Choice Single Answer Question It is the series of marketing institutions that help in moving the

product from producer to the ultimate user. Correct Answer Marketing channel


True/False Question A company's pricing objectives are influenced by time and

circumstances Correct Answer True

Your Answer True




Select The Blank Question The factor of satisfaction and ________ motives are consistent

in society Correct Answer Profit

Your Answer Profit

Multiple Choice Single Answer Question It is a reduction in list price that helps marketer to adjust actual

price without changing published list prices Correct Answer Discounts


Match The Following


Feedback Communication from receiver to sender

Communication from receiver to sender

Encoding Putting meaning to symbols conveyed as messages

Putting meaning to symbols conveyed as messages

Decoding Interpreting the message by receiver

Interpreting the message by receiver



Select The Blank Question ________ can price it's product without any regard to competitor.



Multiple Choice Multiple Answer Question An unhealthy portfolio has



Multiple Choice Single Answer Question The frequency at which a product is used is called ?



Select The Blank Question Satisfying ________ reduces tension

Correct Answer Need

Your Answer Want

Select The Blank Question The cost of warehousing, transportation, inventory and handling

products together constitutes ________ concept. Correct Answer Total cost






Multiple Choice Single Answer Question It helps an organisation to cope with future by setting objectives

and making strategies to achieve them Correct Answer Planning


Select The Blank Question ________ is a modern plant consisting of modules centered

around a stage in the production process Correct Answer Flotilla concept


Multiple Choice Single Answer Question These groups tend to informal behavoiur and there is continuous

interaction among people Correct Answer Primary

Your Answer Primary




Select The Blank Question Firm's that lack promotional skills rely on ________ for

promotional push. Correct Answer Middlemen


Select The Blank Question Toffees and chocolates, magazines etc are examples of

________ products Correct Answer Impulse

Your Answer Impulse

Multiple Choice Multiple Answer Question Key concepts of systems view of management includes



Multiple Choice Multiple Answer Question The basic goals in introductory stage are


Your Answer Induce acceptance of new product , To keep promotionalexpenses low , Gain initial distribution



Your Answer People with willingness and ability to buy , People becomecustomer as they are authorised to buy

Select The Blank Question Few large buyers do maximum purchasing in ________











Your Answer Sales










Correct Answer Persuade , Inform , Remind

Your Answer Persuade , Inform , Remind

True/False


Correct Answer True

Your Answer True

True/False


systems approach.

Correct Answer True

Your Answer True




Your Answer Desire


Question Higher the perceived quality of the product, higher will be the

perceived price. Such products are called:




Question It refers to formal and informal rules, regulations and



Your Answer Systems




Your Answer Product decision

True/False

Question Style of a company are the patterns of actions taken by

members of top management over a period of time

Correct Answer True

Your Answer True

Select The Blank


in other markets



True/False



Your Answer False

True/False

Question Consumer needs are matched with the company capabilities

and goals in marketing process.

Correct Answer True

Your Answer True





Select The Blank

Question ________ is synonymous with non-recurrent data

system(RDS)



True/False

Question Publicity is news carried in the mass media about a firm and

its products, policies or actions.

Correct Answer True

Your Answer True







Correct Answer Assumes factory as an isolated entity , It measures only the

cost of producing

Your Answer Assumes factory as an isolated entity , It measures only the

cost of producing , It uses time as a unit of measure


Question A diet conscious person after playing football is thirsty. He

opts for :-







Match The Following



achieved.



matching demand and

supply.


No intermediaries

between producer and

consumer.


Combining two or more

levels of a channel under

one participant's control.


Select The Blank



Your Answer Greater


Question How does 'structure' reduce external uncertainity arising out

of human behaviour



Match The Following


Many sellers and buyers

and none of them have

much effect on the total

demand,supply and




competition permitted

legally


Few sellers but account

for bulk of industry's

sales

Oligopoly Pure oligopoly


and each seller's offering

is somewhat different

than others

Monopolistic Oligopoly

Select The Blank



Your Answer Belief

True/False

Question Market segmentation is the decision to identify different

groups that compose the market and to develop specific

product for each of these groups.


Your Answer True








Your Answer Prestige , Leader


Question Planning of long term strategies are based on following

factors:

Correct Answer Opportunity , Objectives, Strategies, Situation assessment,


Your Answer Opportunity , Strengths , Resources

Select The Blank





Select The Blank

Question A speciality product is ________ intensively distributed than

a shopping product

Correct Answer Less

Your Answer Less


Question It is the process of selecting people for company positions

and developing skills and abilities for assignments in the

company



Select The Blank




Select The Blank








Select The Blank






Question How does 'structure' reduce internal uncertainity arising out

of human behaviour









satisfied ?

Correct Answer Atleast two parties , Each party is capable of communication

and delivery , Each party has something that might be of

value to the other party

Your Answer Atleast two parties , Each party is capable of communication



True/False

Question Internal records such as sales reports, cost and accounting

information are expensive to obtain.


Your Answer False

Select The Blank



Your Answer Packaging




Your Answer Total cost , Fixed cost , Variable cost

True/False

Question Demand for industrial goods fluctuate more than consumer

demand

Correct Answer True

Your Answer True


Question It is is the data which has been converted to a useful form for

decision making



True/False

Question Product development includes starting another business or

buy businesses outside of their current line.


Your Answer False

Select The Blank


Correct Answer Low

Your Answer Marginal






Question This pricing objective involves setting a low price to

discourage entry of new firms.




Question It is the process of influencing one's behaviour by sharing

ideas, feelings and information.






Your Answer False
































Your Answer Quality







Your Answer Drive



Your Answer True






Your Answer True




Select The Blank












Your Answer Sales

Match The Following













Your Answer True







Your Answer True

















Your Answer Cues



Correct Answer True

Your Answer True








orirnted firm

Correct Answer True

Your Answer True















Your Answer True







Your Answer True







Your Answer Title



Your Answer True







Match The Following














Your Answer False
































Your Answer Quality







Your Answer Drive



Your Answer True






Your Answer True




Select The Blank Question Total cost is the sum of ________ + Variable

cost.











Your Answer Sales

Match The Following








Combining two or more levels of achannel under one participant's control.




Your Answer True







Your Answer True








product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called








Your Answer Cues



Correct Answer True

Your Answer True








orirnted firm Correct Answer True

Your Answer True















Your Answer True

Multiple Choice Multiple Answer Question Categories of adopters are





Your Answer True







Your Answer Title



Your Answer True







Match The Following














Your Answer False















Question New product forms and brands enter in whichstage of product life cycle?





Your Answer Cues



Correct Answer True

Your Answer True









Your Answer True
















Your Answer True

Marketing Management —Page 1

ASSIGNMENT

Q1. How can a marketer circumvent those uncontrollable forces that limit his decision-

making ability?

Answer 1)

Marketers solve problems through the Planning, Implementing & controlling phases of

their work. Basically they face two problems to achieve -

Determining Goals

Developing Plans

Before Marketers can even attempt to find a solution, they must recognize that a problem

exists. This is not always easy. Often symptoms are mistaken for problems. For example, a

Marketer who is concerned with declining sales may describe the decline as a problem & may

assume that the product is nearing the end of its product life cycle, whereas the decline may

be a symptom of problems like poor servicing, overpricing etc.

Effective Marketers try to anticipate problems. The solution is usually the result of searching

for & sifting through raw information.

The performance of the marketing function can be viewed as being concerned essentially

with problem solving & decision making throughout the three stages of planning,

implementing & controlling the marketing function.

The most significant change in recent times in the business environment is the recognition

that information gathering is crucial. Since the primary function of marketing is to assess

want-satisfying opportunities & match resources to them, the knowledge that flows from

information is important for marketing.

Today, the need for efficient management of information is greater than ever. Thus

information is the foundation & major source for the problem solving & decision making that

marketing executives confront daily. To grasp the nature of information fully, we need to

understand the manners in which systematic data gathering pulls together the information

needed for decision-making.

Data Information:

Data and information are not the same. Information is data that have been converted to a

useful form for decision-making. It is relevant, timely, accurate, cost-effective and reduces

risk in decision making

Marketing managers face an immense volume of raw data coming from many kinds of

internal and external sources such as accounting records, reports from sales force,

government statistics and so on. If these data are to be useful, the data flow must be managed.

Data Classification:

Data can be classified as external or internal. External data are generated outside the firm.

Examples are competitor’s sales, customer buying habits, media rates, and middlemen in the


marketing channels. Internal data are generated from with the firms. Examples are call reports

by the company sales force, credit records, sales data.

Data can also be classified as recurrent and non-recurrent. Sales persons collect recurrent

data routinely in every day operations as sales data. Non-recurrent data are collected to deal

with the special problem.

Cost and Value of Information:

Managers must consider the cost of collecting and converting the data into information

when specifying their informational needs. Rarely will all information they want be available.

The cost of additional information must be weighed against its value for planning,

implementation and controlling market information.

In general, information should be sought if the firm has no better use for the funds and if the

expected value of the information exceeds expected costs, but determining the value of

information is difficult.


Q 4. How do Data & Information differ?

Answer 4)

Datum means fact. The plural of the word Datum is Data. Thus Data means facts. In the

context of management principles, Data generally means facts or unevaluated facts or messages

or numbers. Data can be in numbers or alphabets. In business organizations, the word data is used

to represent facts that describe events or entities. For example - The amount of sales per week is

Data. It is just a fact or figure that represents an event - “Sales in a week”.

Data is generally in unorganized form. Data to be more meaningful needs to be organized. When

Data is organized in a meaningful manner then it is called as Information.

To understand the difference between Data & Information, we shall consider the following

example -

Week 1 - Sale is Rs. 4,00,000.



Week 4 - Sale is Rs. 10,00,000.

In the above example, the sales figures per week are Data. They represent events.

When the above Data is analyzed & we say that sales are showing improvement over previous

week for the last 3 weeks, it becomes Information.

Information is used at different places within the business organization. The scope, content &

presentation of information differs depending on the level at which the information would be put

into use.

Based on the location at which information is used, the information is classified as -

Strategic Information

Tactical Information

Operational Information

Strategic Information

The top management of a business organization is involved in Strategic activities. These activities

include Strategic planning, Goal setting, Policymaking & so on. The information that is needed to

support these activities can be termed as Strategic Information.

Tactical Information

The middle management of a business organization is involved in tactical activities. The

information support for such activities is provided by the Management Information Systems

through tactical information. Tactical information is collected from internal as well as external

sources.

Operational Information

Operational Information deals with the information requirements of the operational level.

Typically the Operational Information is generated as a result of the data processing activities

using data generated through internal sources.

Q 5. What is the basic purpose of a Marketing Information System?


Answer 5)

Marketing information is “a structured and interacting complex of persons, machines and

procedures designed to generate and orderly flow of pertinent information collected from intra

and extra company resources for use as the basis for decision making in specific responsibility

areas of marketing management ”.

An MIS gives marketing managers accurate, timely and relevant information to make better

decisions. It cannot however, reduce decision-making to an exact science. The experience,

intuition and judgment of the marketing managers also play a part. But it is the relevant, timely

and accurate information that is the key to good decision-making. This includes monitoring of

key environmental variables.

MIS Design & Organization:

The objectives information managers & information users set for a firms MIS influence its design

& how its functions will be performed. Although there is no one best model, the following

functions are always performed by an MIS –

1. Data gathering

2. Data processing

3. Data analyzing

4. Storing & retrieving data

5. Evaluating information

6. Disseminating information to Marketing managers

The input is raw data. The output is relevant marketing information to decision-makers. It is a

variable tool for planning, implementing & controlling the marketing effort.

A MIS has a Recurrent Data Subsystem (RDS) and a Non-Recurrent Data Subsystem (NDS). The

RDS routinely performs all MIS functions on useful, recurrent, internal & external data. This

provides a continuous flow of data into the system for conversion to relevant information. The

RDS is usually computerized & has access to many sources of data.

The NDS that is not routinized handles non-recurring internal & external data generated because

of special problems or to access market opportunity.


Q 6. What are the 2 major types of stages in Marketing Research Design? How do they

differ?

Answer 6)

The Marketing Research Design specifies the overall framework & the specific

procedures for collecting & analyzing the data. This is the most important step in the research

process. Research design can be classified by -

Function

Methodology

1. Function

There are four major categories in Market Research Design by function. They are -

Exploratory research

This is conducted when researchers need more information about the problem or opportunity,

when tentative hypotheses may be formulated more specifically or when new hypotheses are

needed. The purpose of such research is to gather data that suggest meaningful research

questions.

Researchers often use the Focus Group interview technique in exploratory research. A moderator

leads six to twelve people through unstructured questions on the given topic to develop

hypotheses that might lead to more specific research topics. A firm, to identify potential market

segments may, for example, interview groups of potential users in different segments with

distinct profiles to establish which groups to interview further. Once the problem or the

opportunity is clearly defined, researchers try to describe a market or a part (segment) of a market

by developing summary statistics on it.

Descriptive Research

The task here is to find adequate methods for collecting & measuring data.

Casual Research

This is conducted to test hypotheses about the relationship between dependent variables. For

example, descriptive research may describe that a price reduction leads to increased sales of a

product but does not say definitely that the price cut was the actual cause of the increase in sales.

Sales may have increased because of other factors like decrease in competitors marketing efforts.

Casual research on the other hand, tries to show either that the price cut (Independent Variable) is

not the cause of increased sales (Dependent Variable) or vice versa. This requires the researchers

to keep all factors other than price & sales constant. This is hard to do naturally.

Predictive Research

It is used to predict forecasts future values such as numbers of votes, sales revenues etc.

Political pollsters like MARG - India Today have for years, used a predictive model to forecast

how many seats each party will win in a coming election. Similarly, Marketers try & estimate

sales volume in different market conditions in order to predict the performance of a particular

brand/product.

2. Methodology


Marketing research can be categorized according to Methods as well. The four methods

under this are -

Historical Research

Survey Research

Experimental Research

Motivational Research

Historical Research

This involves using past experiences to find solutions to marketing problems. In most

marketing research, the preliminary exploration stage involves Historical Research.

Survey Research

This involves obtaining data from respondents in person, by telephone or by mail.

Experimental Research

This focuses on observing the effects that controlled changes in the independent variables

like advertising & pricing have on a dependent variable (normally sales). This is done by

attempting to hold all other factors but the one being studied constant.

Motivational Research

This is based on the theories of behavioral sciences especially psychology. It tries to understand

& analyze major consumer motives - motives that consumers are often unaware of. Direct

questioning is therefore replaced by free discussions on a topic. Trained psychologists analyze the

discussion & attempt to determine the consumer’s motives. Focus group interviews, projective &

depth-interviewing techniques are the tools often used in Motivational Research.


Q 7. What is the difference between Market Segmentation & Concentrated Marketing?

Answer 7)

Market Segmentation is the breaking up of a large market into smaller groups based on

Geographic, Demographic, Psycho graphic & Customer characteristic factors.

This is done to get a more detailed description of people in segments so that the marketing mix

can be optimized.

The following are the major types of Segmentation -

Geographic

This divides the market into countries, states, cities, and urban & rural areas. The population

density in each area is important.

Demographic

This is the segmentation based on the people & their characteristics.

E.g.: Age, Sex, buying power etc

This is a commonly used segmentation. The data needed can be easily acquired by surveys.

Psycho graphic

Elements like social class, personality traits, life styles etc are the basis of this segmentation. This

is the psychological factor in a market.

Product-Customer characteristics

This is based on the customer’s relation to the product.

Concentrated marketing implies that the organization focuses its attention on one market segment

& develops one marketing mix for that segment. The single segment can vary in size from very

large to very small. Rolls Royce caters to the super luxury segment of the market for cars - a

relatively small segment of the total market. The Maruti 800 on the other hand concentrates on

the much larger economy minded segment of the market.

A firm that is trying to enter a market dominated by a few large firms may gain easier entry by

targeting a smaller segment that the existing competitor is overlooking. The survival of small

firms depends more & more on their ability to concentrate on their ability to concentrate on those

specialized market segments that are not attractive to their larger rivals.

If a firm concentrates on a segment so small that only one firm can make profit, potential rivals

may continue to ignore it. On the other hand, marketers who identify & focus on small segments

that develop into large segments attract rivals who also want to cater to that segment. Many firms

want to concentrate on the segment of the mass market that has the most people. This is

sometimes referred to as the Majority Fallacy. Stiff competition among the competitors for the

big segments develops when smaller segments are left untouched.

Q 8. What are the 4 criteria for effective use of Market segmentation?

Answer 8)


Market Segmentation is categorized into the following four types for effective usage. They

are -

1. Geographic Segmentation

2. Demographic Segmentation

3. Psycho graphic Segmentation

4. Product-Customer characteristics Segmentation

1. Geographic Segmentation

Marketers who practice geographic segmentation divide the mass market into geographic

units such as nations, regions, states, urban agglomerations and rural areas, and neighborhoods.

Climate and terrain are other possible segmentation variables. No matter which variable is used,

marketers must also have a good understanding of population density & market density.

Dividing a market solely on geographic variables tends to result in the creation of a large

segment that is too heterogeneous for effective marketing. Thus marketers also use other types of

segmentation variables along with those related to geography.

2. Demographic Segmentation

Demography is the study of population statistics, such as the number of births, deaths,

marriages & age groupings. In demographic segmentation markets are identified on the basis of

statistical data like age, sex, buying power, expenditure patterns, occupation, education & the

stage in the family life cycle. This approach to segmentation is most frequently used because

demographic variables are easy to measure through observation & surveys. Census data can also

be used.

3. Psycho graphic Segmentation

Psycho graphic variables like social class, personality characteristics & lifestyles are used

to supplement the main variables like geography & demography.

4. Product-Customer characteristics Segmentation

In Product-Customer characteristics Segmentation, the market is divided on the basis of

one or more characteristics of the consumer’s relationship to the product. Examples of this

relationship include the consumer’s amount of usage of the product, type of usage of the product,

brand loyalty & benefits sought from the product.

Marketers must make two major decisions about Segmentation variables –

* Which category/categories of variable to use?

* How many in each category to use?

Marketers sometimes use more than one category of Segmentation variables in segmenting a

market. The greater the number of variables used to segment a market, the greater the number of

segments created & the more detailed the description is of people in each segment. For example

using only age place more people in a segment than if age, income, race & sex were used. Thus

the major advantage of multivariate segmentation is that it provides more information about the

people in a particular segment. This should help in developing more satisfying marketing mixes

for them. The drawback is that the sales potential will be limited.


Q 11. For marketing purposes, it is useful to see learning as involving 5 major concepts.

What are these concepts? Explain each one.

Answer 11)

The strategic plan lays out the companies overall mission & objectives. Within each

business unit, marketing plays a role in helping to accomplish the overall strategic objectives.

This involves five major concepts as follows -

A) Target consumers

Target consumers are the driving force of the entire marketing strategy. The company specifies

the total market, divides it into segments, selects the most lucrative segments & focuses on

servicing these. It creates a marketing mix made up of factors within its control - product, price,

place & promotion. To find the optimum mix, the company uses marketing analyses, planning,

implementation & control. Through these activities the company keeps its tabs on the marketing

environment & adapts to changes in the environment. A company needs to focus on the target

consumers if it wants to succeed. Before it can satisfy consumers, it needs to understand their

needs. Thus, marketing needs a careful analysis of consumers. The universe of potential

consumers is vast & within this universe, a company needs to identify the segments that it is best

equipped to service & satisfy.

B) Demand Measurement & Forecasting

The company needs to make of the current & future size of the market & its segments. To do so,

it will need to identify all competing products, estimate their sale & determine whether the market

is large enough to profitably support another entrant.

Equally important is future market growth. Companies need to enter market that shows strong

growth potential. This may depend on the growth rate of certain demographic categories like age

groups, income & nationality groups. Growth may also be related to large developments in the

environments, such as economic conditions, and lifestyle changes. For example, the growth in

market size in educational material will depend upon the current birth rates, and the projected

attitudinal changes to education of children. Forecasting the effect of these environmental forces

is difficult, but it must be done in order to make decisions about the market. The companies

marketing information specialists probably will use complex techniques to measure & forecast

demand.

C) Market Segmentation

Suppose the demand forecast looks good. The company must now decide its strategy to enter the

market. The marketer has to decide which segment of the market offers the best opportunity for

achieving the company objectives. Consumers can be grouped in many ways based on

geographic, demographic or Psycho graphic factors. The process of dividing the market into

distinct groups of buyers who may require separate products or market mixes is called Market

Segmentation.

Every market has Market segments. But not all ways of segmenting markets are equally

important. A market segment consists of users who respond in similar ways to similar marketing

efforts.

D) Market targeting


After the company has identified the market segments, it can enter one or many market segments.

Market targeting involves evaluating each market segments attractiveness & selecting one or

more segments to enter. A company with limited resources might decide to serve only a single

segment at times, very profitably. Most new companies start with addressing one segment & then

adding segments, as their strategy proves successful.

E) Market Positioning

After a company has decided which segments to target, it must decide what positions it wants to

occupy in those segments. A products position is the place the product occupies in the consumers

mind, in relation to competition. If the products position were to be perceived to be no different

from others products, the consumer would have no need to buy it. Through the process of market

positioning, the marketer arranges for the product to have a clear, distinctive place in the minds of

the consumer. In positioning the product, the company first identifies possible competitive

advantages on which to build the position.

To gain competitive advantage, the company must offer greater value to the chosen target of

customers either by charging lower prices or by offering more benefits to justify the higher

prices. But, if the company positions its products as offering greater value it must deliver the

extra value.

Thus, effective positioning begins with actually differentiating the companies marketing offer so

that it gives more value than they are offered by the competition.

Once the company has chosen the desired position, it must take strong steps to deliver &

communicate that position to target consumers. The companies entire marketing program should

support the chosen positioning strategy.


Q 12. The most useful way to classify products is according to whether they are consumer

products or industrial products. What are some other ways to classify products into

groups?

Answer 12)

The most Common basis for classifying consumer products is based on buyer behavior.

The classification is based on differences in the buying behavior of the people who buy products

(how they perceive and buy the products) not on the differences in the products themselves. The

system works because many consumers behave alike in buying a given type of product. This

helps marketers in making generalization to guide development of their marketing mixes. Four

classes of consumer products are (1) Convenience products (2) Shopping products (3) Specialty

products (4) Unsought products.

Convenience Products:

Convenience products are low-priced, nationally advertised items like cigarettes, toffee,

razor blades and matchboxes. They are bought frequently but consumers rarely shop actively for

them because they are low value items whose price and quality do not justify active involvement.

Convenience products are widely available at may outlets.

Three subclasses are:

1. Staple Products: Like milk, bread, eggs, butter which are bought routinely because the family

regularly consumes them. The decision to buy these products is programming after the first

time when the consumer puts them on his list of regular items.

2. Impulse Products: Purchases of impulse products are absolutely unplanned exposure to the

product triggers the want. The desire to buy staple products may cause the consumer go to the

shopping. The desire to buy impulses is a result of the shopping trip. This is why impulse

products are located where they can be easily noticed. Stardust and Savvy magazines, toffees

and chocolates (placed at a child’s eye-level) are example of impulse products.

3. Emergency Products: purchases of emergency products result from urgent and compelling

needs. Often a consumer pays more than if this need had been anticipated. Hotels permit

shops vending toothbrushes and shaving blades set up in their lobbies to cater to travelers

who have forgotten theirs at home are an example.

Shopping Products:

These products involve price and quality comparisons. Shoppers spend more time, cost and effort

to compare because they perceive a higher risk in buying these products. Shopping products may

be homogeneous or heterogeneous.

1. Homogeneous Shopping Products: are products considered to be alike. A person who thinks

all leading color Television brands are very similar, will limit shopping effort to price

comparisons. Thus sellers tend to engage in price competition. Manufacturers also may stress

differences in design and try to distinguish between the physical product and its product

related services. One might setup service centers to differentiate its products from rivals. A

retailer might advertise that the Color TV’s price includes 6 months or free interest financing.

Consumer who want to stretch their disposable incomes are more likely to consider a product

as a homogeneous shopping production than as a convenience product.

2. Heterogeneous Shopping Products: are considered unlike or non-standardized. Consumers

shop for the best price quality combination. Price often is secondary to style & quality when


price comparison is difficult to make. Using price to compare clothing, jewelry, cars,

furniture & apartments is tough because quality & style carry within each product class. A

couple searching for a flat may spend a lot of time comparing decor, floor plans, and distance

from stations so on. Once they find the right one price becomes important. If the rent is

reasonable compared to the alternatives they probably will lease it.

Special Products:

Consumers will make a special effort to buy special products. For this products

consumers have strong convictions as to brand, style or type. Mitsubishi lancer, Ray ban glasses,

leica cameras & Johnny walker scotch whisky are examples. Consumers will go out of their way

to locate & buy these products because they perceive quality & other benefits in owning them.

There is no comparison-shopping. Doctors, Lawyers & Accountants who enjoy a large following

are selling special products. Marketers try to crate specialty status for their products with

advertising phrases like “Accept no substitutes”, “Insist on the real thing”, & so on. They build

customer loyalty when consumers consider their brands to be specialty products. A specialty

product can be less intensively distributed than a convenience or shopping product because

buyers will search to find it.

Unsought Products:

Unsought products are products potential buyers do not know exist or do not yet want.

There are two types - Regular Unsought products & New Unsought products.

Life insurance, lawyer’s services in contesting a will, a wreath & a doctor’s service in an

emergency are regular unsought products. These are existing products that consumers do not want

to know although they may eventually purchase them. Marketers face a tough challenge in

persuading consumers who buy their New Unsought products. The marketer’s task here is to

inform target consumers of the products existence & stimulate demand for it. Oral Polio, Vaccine

was once a New Unsought product. But heavy promotion & acceptance of the product practically

eradicated Polio.


Q14. Briefly describe the major differences between one-price policy & flexible price

policy?

Answer 14)

A marketer has to decide whether to sell a product at the same price to all buyers or at

different prices to different buyers. The choice is between a one price policy and flexible price

policy.

One Price Policy:

All customers who buy a seller’s products under the same conditions, in the same

quantities and at the same time pay the same price under a one-price policy. This makes it easy to

administer prices and eliminates the risk of losing customer goodwill due to a differential price

treatment. But there is no room for tailoring the price to customer. This can be a big problem,

especially in industrial marketing where prices re often negotiable between buyer and seller.

Flexible Price Policy:

Different customers, who buy a seller’s product under the same conditions, in the same

quantities and at the same time, pay different prices under a flexible, or variable, price policy.

Price is more active marketing mix element. Marketers who practice different pricing set two or

more prices for a product in order to appeal to different market segments, based upon the

segment’s price elasticity of demand for the product. Thus lower prices are set for the more price

elastic market segments and higher prices are set for the more price inelastic market segments.

Different pricing can be based upon differences in products, customers, locations and time. An

appliance manufacturer that sets different prices on different models of the same basic product is

differentiating on a product basis. Lesser of space in office buildings who charge different prices

per square foot based upon floor lever are differentiating on a location basis. Hotels that offer

discounts to customers over the age of sixty are differentiating on a customer basis.

Flexible pricing is widely practiced in industrial to enable salespeople to tailor their prices to a

prospect’s situation. This is often referred to as price shading. Flexible pricing exists in

practically all-sales transactions the involve trade-ins.

Marketers who engage in flexible pricing should pricing should try to ensure that customers can

be segmented into different segments based on price elasticity of demand for the product. They

should also ensure that customers who pay lower prices couldn’t resell the product for a higher

price, that rivals cannot price them in those segments.

Several risks are associated with flexible pricing. There is potential loss of customer’s goodwill if

some buyers learn they paid more than others buyers. Also, salespeople tend to be overly

optimistic that price reductions will help them increase sales. Thus their productivity suffers when

they devote too much time and price negotiation and not enough to non-price elements in their

offerings. They may make downward price adjustments routinely, whether it helps to close sales

or not. There is also less central control over the price when sales people operate under flexible

price policy.


Q 16. What is the difference between a short and a long channel of distribution?

Answer 16)

In Short channels of distribution there are no intermediaries or middlemen between the

producer & the final buyer. These are much more common in industrial than in consumer

products marketing because industrial buyers are usually concentrated geographically, buy in

large quantities, buy products with a high unit value, buy complex products that require after sale

service, and insist on dealing directly with producers.

Short channels are sometimes used for consumer products. For example Eureka Forbes & Real

value use door-to-door sales persons for their vacuum cleaners & fire extinguishers respectively.

Some products like magazines are also sold directly by mail. Although most services are sold

directly by the producer to the consumer, agent middlemen are common in marketing airline

tickets & tourist places.

Producers may choose to sell directly for several reasons. They may believe they can do a better

job than available middlemen. Also they can have greater control over the distribution of their

products when they handle the job themselves. Acceptable middlemen may be unavailable or

unwilling to handle the producer’s product. Producers of bulky products may not want to

transport to middlemen, but may wish to send directly to the final buyer. Producers who have

only a few customers may not use middlemen at all. Nor will producers with complex products

requiring after-sales-service or training regarding use.

Producers who use Short channel of distribution are also able to keep in direct contract with their

final buyers. This makes it easier to keep tabs on buying behavior and customer’s changing

wants. Thus conducting marketing research and making adjustments to the marketing mix are

easier.

In Long channel of distribution the producer entrusts some part(s) of the distribution task to

independent middlemen. The producer, however, must work closely with the middlemen to

ensure final buyer satisfaction.

In consumer products marketing the producer -> retailer -> ultimate consumer channel is common

for shopping products like cars, clothing and home appliances. The producer – wholesaler-

retailer-ultimate consumer channel is common for convenience products channels for

convenience products tend to be long because consumers want to buy them with a minimum of

effort. Thus producers have to sell through a very large number of outlets. Industrial channels are

fairly common for industrial products except installations and products manufactured to the

buyer’s specifications. Generally, however, indirect channels for industrial products are shorter

than consumer product channels.


Multiple Choice Multiple Answer Question What is break down approach

Correct Answer Sales potential varies with country's general level of economic activity ,Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales

Your Answer Economic forecasts are available from industry trade associations , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales

Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle?



Multiple Choice Single Answer Question This forecasting method is based on the opinion of company's officers






Multiple Choice Single Answer Question These items are directly bought by industrial buyers from producers

rather than the middlemen


Your Answer Expensive

Multiple Choice Multiple Answer Question Forecasting methods for existing products are



Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of

satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called



Select The Blank Question Total cost is the sum of ________ + Variable cost.



Select The Blank Question The research objectives are stated as ________ to be tested



Select The Blank Question ________ leads to market fragmentation.



Select The Blank Question The onus of advertising, pricing and sales promotion policies is put on




Multiple Choice Single Answer Question New products enter the market and old customers make repeat purchase



Your Answer Growth

Multiple Choice Single Answer Question Which is the products that potential customers do not know about it or

they do not want yet.



Multiple Choice Single Answer Question Profits are negative in which stage of product life cycle?



Multiple Choice Multiple Answer Question Conditions for a Successful Communication are :




Correct Answer Form

Your Answer Form

Select The Blank Question Toffees and chocolates, magazines etc are examples of ________

products


Your Answer Impulse

True/False Question Changes in consumer's buying patterns affects channel's horizontal and


Correct Answer True

Your Answer True




Multiple Choice Multiple Answer Question Characteristics of mass market strategy are :

Correct Answer One market mix for target market , One distribution and promotionstrategy

Your Answer One market mix for target market , One distribution and promotionstrategy

Multiple Choice Single Answer Question One mass market served with one basic product throughout is called:

Correct Answer Market aggregation

Your Answer Market segmentation

Multiple Choice Multiple Answer Question Planning of long term strategies are based on following factors:

Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources

Your Answer Objectives, Strategies, Situation assessment, Organisation mission , Resources

Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He opts for :-









Multiple Choice Single Answer Question Members of this group are average white and blue collar workers who

aim for better living




Question The price cut causes large increase in quantity sold and price rise results in fall in quantity sold. This demand is called



True/False Question Augmented product includes the actual product plus any additional

services such as maintenance, intallation etc.

Correct Answer True

Your Answer True

True/False Question Each product and brand has a status symbol potential

Correct Answer True

Your Answer False

True/False Question "Promotion" is considered in conjunction with "Convenience" .


Your Answer False


activities



Match The Following



Trade discount Reduction in list price to channel menbers

Reduction in list price to channel menbers

Cumulative quantity discount Discount percetageincreases as the quantity purchased increases

Discount percetage increasesas the quantity purchased increases

Non-cumulative quantity discount


True/False

Question Companies apply a variety of price adjustment strategies to account for differences in customer segments and situations.

Correct Answer True

Your Answer True

True/False Question Rise and fall of interest rates has a major effect on consumer's decision

to buy products on credit

Correct Answer True

Your Answer True

Multiple Choice Single Answer Question Mr "X" has recently been chucked out from his job and is now searching

for a new one.His unemployment is called



True/False Question Product concept testing through physical presentation increase the


Correct Answer True

Your Answer True




Match The Following











Your Answer Durables , Services , Emergency




Select The Blank Question ________ is a broad plan of action for using an organisation's resources

to accomplish a objective



Multiple Choice Single Answer Question What is Recurrent data?





Your Answer False

Select The Blank Question ________ describes a person's favourable or unfavourable action



Your Answer Beliefs

Multiple Choice Multiple Answer Question The areas which become active after promotion budgets have been set

and funds are allocated to promotion mix elements.






Multiple Choice Single Answer Question Doctor's services in an emergency are called which type of products?






Your Answer False
































Your Answer Quality







Your Answer Drive



Your Answer True






Your Answer True




Select The Blank Question Total cost is the sum of ________ + Variable

cost.











Your Answer Sales

Match The Following








Combining two or more levels of achannel under one participant's control.




Your Answer True







Your Answer True
















Your Answer Cues



Correct Answer True

Your Answer True









Your Answer True















Your Answer True






Your Answer True







Your Answer Title



Your Answer True







Match The Following














Your Answer False




















Your Answer Cues



Correct Answer True

Your Answer True









Your Answer True
















Your Answer True




Your Answer False




















Your Answer Cues



Correct Answer True

Your Answer True









Your Answer True
















Your Answer True




Your Answer False

Multiple Choice Single Answer Question It concentrates on organisation design and work flow



Select The Blank Question ________ measures actual sales and not intentions to

buy Correct Answer Market tests


Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the

race but avoids pre-mature commitments Correct Answer Reserve the right to play


Multiple Choice Single Answer Question As a person acquires additional units of a product, the

amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called



Multiple Choice Single Answer Question New product forms and brands enter in which stage of

product life cycle? Correct Answer Growth


Select The Blank

Question ________ leads to generalisation where similar stimulus generate the same kind of response


Your Answer Cues



Correct Answer True

Your Answer True







True/False Question After sales service is provided in a customer orirnted

firm Correct Answer True

Your Answer True





Correct Answer Reseller market , Industrial market , Governmentmarket

Your Answer Reseller market , Industrial market , Governmentmarket





Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty.

He opts for :- Correct Answer Diet coke


True/False Question "Idea screening" stage reduces the number of ideas

based on company's criteria. Correct Answer True

Your Answer True


True/False

Question In negotiated contracts, the bid selected by buyer is not necessarily

the lowest

Correct Answer True

Your Answer True




Your Answer Push money allowance , Cash rebates , Promotional allowance ,

Damaged goods allowance

True/False

Question Change in company's strategy gives rise to problems necessitating a

new structure to be made

Correct Answer True

Your Answer False




activity , Market and sales potential is based on economic forecast ,

Number of units that a buyer buys is multiplied by the total number

of potential buyers in that territory to arrive at total sales

Your Answer Sales potential varies with country's general level of economic




True/False

Question Consumer behaviour is easy to understand in familiar country like

India for Indians.


Your Answer True

Select The Blank

Question Buyer's response in ________ method may not be applicable in

other markets



True/False

Question The demand for a specific brand within a product category is called

selective demand.

Correct Answer True

Your Answer True


Question Deciding on the number of intermediaries to be employed by a

producer is called:



Match The Following



opportunities

Fit well but low

opportunities

Gap analysis Difference between desired

and projected performance



corporate

Managing SBU's by a

corporate










Select The Blank

Question Product means the ________ and services the company offers the

target market.


Your Answer Value

Select The Blank

Question Firm's that lack promotional skills rely on ________ for

promotional push.




Question Government units that purchase or rent goods for carrying out main

functions of government is called



Select The Blank



Your Answer Direct

True/False

Question Consumer needs are matched with the company capabilities and

goals in marketing process.

Correct Answer True

Your Answer True









Select The Blank




Select The Blank



Your Answer Habits

Select The Blank

Question ________ exists when a few large independent firm accounts for

bulk of an industry's sales.





Correct Answer Form


Select The Blank









True/False



Correct Answer True

Your Answer True


Question It sets a sales performance standard against which actual sales

results can be compared with potential sales











Select The Blank

Question ________ is a descriptive thought that a person holds about

something


Your Answer Belief

Match The Following



characteristics

Brand loyalty, Type of

usage


usage




True/False

Question A company's pricing objectives are influenced by time and

circumstances

Correct Answer True

Your Answer True

Select The Blank





Question The company earns an acceptable rate of return on their net

sales.This profitability objective is called:




Question It helps an organisation to cope with future by setting objectives and

making strategies to achieve them











True/False


Correct Answer True

Your Answer True


Question The areas which become active after promotion budgets have been

set and funds are allocated to promotion mix elements.



True/False

Question Diversification strategy involves diversifying away from their

original core businesses

Correct Answer True

Your Answer False






Question After the new product has passed the conceptual stages it becomes

more concrete in which stages?


Your Answer Test marketing , Commercialisation , Product development ,

Marketing strategy development






Question These are the elements of a plan that specify how objectives are to

be achieved




Question Members of this class neither possess family status nor unusual

wealth but their primary concern is career

Correct Answer Upper-Middle







Select The Blank




Your Answer Macro

True/False


Correct Answer True

Your Answer True




Your Answer False
































Your Answer Quality







Your Answer Drive



Your Answer True






Your Answer True




Select The Blank












Your Answer Sales

Match The Following













Your Answer True







Your Answer True

















Your Answer Cues



Correct Answer True

Your Answer True








orirnted firm

Correct Answer True

Your Answer True















Your Answer True







Your Answer True







Your Answer Title



Your Answer True







Match The Following











LIST OF ATTEMPTED QUESTIONSAND ANSWERS

Multiple Choice Single Answer Question A superior product is priced at



Multiple Choice Multiple Answer Question Factors affecting demand of a

product? Correct Answer Population , Increase in buying

power Your Answer Population , Increase in buying

power , Decrease in buying power, Buyer preferences

True/False Question The cultural environment shows

long term trends towards a hedonistic society.

Correct Answer True

Your Answer False

Multiple Choice Multiple Answer Question Marketing channels for consumer

products is longer because Correct Answer Number of consumers are more ,

Consumers buy smaller quantities , Buying patterns of consumers is easy to detect.


Multiple Choice Single Answer Question This forecasting method is based

on the opinion of company's officers



Select The Blank Question ________ research involves using

past experiences to find solutions to marketing problems



Multiple Choice Single Answer Question This approach estimates sales

potential of a territory by estimating the number of units of a product category that a buyer buysfrom all suppliers multiplied by the number of potential buyers in that territory


Your Answer Build down approach

True/False Question Internal records such as sales

reports, cost and accountinginformation are expensive to obtain.


Your Answer False

Multiple Choice Single Answer Question A diet conscious person after

playing football is thirsty. He opts for :-



Multiple Choice Single Answer Question Which is the shortest marketing

channel for an industrial product? Correct Answer Producer--->Industrial user


Multiple Choice Multiple Answer Question When is demand price elastic?

Correct Answer Price cut causes revenue toincrease , Price rise causes revenue to decrease

Your Answer Price cut causes revenue toincrease , Price rise causes

revenue to decrease

Multiple Choice Multiple Answer Question These are the characteristics of

services Correct Answer Sold on basis of benefits , Quality

control is tough Your Answer Sold on basis of benefits , Quality

control is tough

Multiple Choice Single Answer Question The greatest amount of

satisfaction comes from which utility



Multiple Choice Single Answer Question It is a reduction in list price granted

to channel members for performing marketing functions



True/False Question Rise and fall of interest rates has a

major effect on consumer'sdecision to buy products on credit

Correct Answer True

Your Answer True

True/False Question Augmented product includes the

actual product plus any additional services such as maintenance, intallation etc.

Correct Answer True

Your Answer True

Multiple Choice Single Answer Question What factors constitute natural

environment? Correct Answer Natural resources


Multiple Choice Single Answer Question Production creates which type of

utility Correct Answer Form

Your Answer Form

Select The Blank Question ________ method is suitable for

products with a stable demand pattern



Select The Blank Question ________ provides more

information than Advertising and is relatively inexpensive.



Select The Blank Question ________ is an important tool for

planning and controlling the firm'a activities



Select The Blank Question The demand for a product is

________ when price cut causes revenue to increase.



Multiple Choice Single Answer Question Who provides time and place

utility? Correct Answer Intermediary


Select The Blank Question The benefits of a change in

process are defined in terms of ________ cost savings


Your Answer Labour

True/False Question The hypothesis may prove to be

either right or wrong Correct Answer True

Your Answer True

Select The Blank Question Competition tends to focus on

________ as a product moves through its life cycle.



Multiple Choice Multiple Answer Question Socio-cultural environment

consists of Correct Answer Social class , Culture


Multiple Choice Multiple Answer Question Adoption rate will be higher and

faster if the product has Correct Answer Lower price , Greater utility ,

Compatability with society Your Answer Lower price , Greater utility ,

Compatability with society

Multiple Choice Single Answer Question It is an approach to cost reduction

in which components are studied to determine if they can be made by cheaper methods of production



Select The Blank Question More ________ is involved in

sales to industrial buyers than consumers


Your Answer Money

True/False Question Market segmentation is the

decision to identify different groups that compose the market and to develop specific product for each of these groups.


Your Answer True

Multiple Choice Single Answer Question Product classification is based on


Your Answer Quality difference

True/False Question Marketing and production costs

are high in multi-segment strategy Correct Answer True

Your Answer True

Multiple Choice Single Answer Question General Electric Matrix is divided

into how many cells Correct Answer 9

Your Answer 9

Match The Following


Demandelasticity



quantitydemanded andrevenue

quantitydemanded andrevenue

Law of demand More units are demanded atlower price

More units are demanded atlower price

Change in demand

More or less units are boughtdespite no change in price

More or less units are boughtdespite no change in price

Change in quantitydemanded

Increase in quantitydemanded dueto reduction in price

Increase in quantitydemanded dueto reduction in price

True/False Question Secondary data is cheaper and

faster to collect than primary data Correct Answer True

Your Answer True

Multiple Choice Single Answer Question In which stage of product life cycle

, reference group influence is strong in product and brand choice



Multiple Choice Multiple Answer Question The external sources of Primary

data are : Correct Answer Retailer , Wholesaler , Libraries


Select The Blank Question The cost of warehousing,

transportation, inventory and handling products togetherconstitutes ________ concept.



Select The Blank Question ________ leads to generalisation

where similar stimulus generate the same kind of response



Multiple Choice Multiple Answer Question The areas which become active

after promotion budgets have been set and funds are allocated to promotion mix elements.



Select The Blank Question Concentration on that segment of

market which has the maximum number of people is called ________



Multiple Choice Multiple Answer Question Forecasting methods for existing

products are Correct Answer Simple trend analysis , Time

series analysis , Correlation method

Your Answer Simple trend analysis , Time series analysis

Multiple Choice Multiple Answer Question A business is a system consisting

of following elements Correct Answer Input and output , Objectives ,

Process and feedback Your Answer Input and output , Process and

feedback

True/False Question Storage helps firms balance

supply and demand. Correct Answer True

Your Answer True

Match The Following


Many sellers and buyers andnone of themhave much effect on the totaldemand,supplyand product'smarket price

Purecompetition

Pure oligopoly

Only one sellerand no competitionpermitted legally


Few sellers butaccount for bulk of industry's sales

Oligopoly Monopolistic

Many sellers and buyers andeach seller's offering is somewhatdifferent thanothers




Your Answer Innovators , Early adopters , Late adopters




Your Answer Push money allowance , Cash rebates , Promotional allowance , Damaged goods allowance




Select The Blank Question A speciality product is ________ intensively distributed than a

shopping product Correct Answer Less

Your Answer Less




Multiple Choice Single Answer Question This discount is offered to customers to encourage them to

remain loyal buyers Correct Answer Quantity discount

Your Answer Quantity discount

Multiple Choice Single Answer Question Which is the shortest marketing channel for an industrial

product? Correct Answer Producer--->Industrial user


Select The Blank

Question In ________ pricing buyers pay different prices under the same conditions , in the same quantities and at the same time



Select The Blank Question More ________ is involved in sales to industrial buyers than

consumers Correct Answer Money

Your Answer Money

Multiple Choice Single Answer Question This strategic posture plays a leadership role in establishing how

the industry operates Correct Answer Shapers



Correct Answer Atleast two parties , Each party is capable of communication anddelivery , Each party has something that might be of value to the other party

Your Answer Atleast two parties , Each party is capable of communication anddelivery , Each party has something that might be of value to the other party

Select The Blank Question Optimum marketing mix is obtained using analysis, ________,

implementation and control. Correct Answer Planning


Multiple Choice Multiple Answer Question Factors affecting demand of a product?


Your Answer Population , Increase in buying power , Decrease in buyingpower , Buyer preferences



Your Answer Dependable , Measurable



Your Answer True

Select The Blank Question Skimming pricing involves________ risk.

Correct Answer Low

Your Answer Low

True/False Question Product concept testing through physical presentation increase

the reliability of test. Correct Answer True

Your Answer True

Multiple Choice Single Answer Question It is the process of selecting people for company positions and

developing skills and abilities for assignments in the company Correct Answer Staffing


Multiple Choice Single Answer Question It is is the data which has been converted to a useful form for

decision making Correct Answer Information


Select The Blank Question ________ directs the flow of goods and services from the

producer to the ultimate consumer Correct Answer Marketing


Multiple Choice Multiple Answer Question What are psychogenetic needs






Select The Blank Question ________ occurs when people inspite of being qualified and

experienced and trained have to settle for a low level job. Correct Answer Underemployment

Your Answer Unemployment

True/False Question In negotiated contracts, the bid selected by buyer is not

necessarily the lowest Correct Answer True

Your Answer True

Select The Blank Question ________ is a descriptive thought that a person holds about

something Correct Answer Belief


True/False Question The cultural environment shows long term trends towards a

hedonistic society. Correct Answer True

Your Answer True


Correct Answer True

Your Answer True

Multiple Choice Single Answer Question It helps an organisation to cope with future by setting objectives

and making strategies to achieve them Correct Answer Planning


Multiple Choice Single Answer Question The organisation focusses attention on one market segment and

develops one marketing mix for that segment.This is known as : Correct Answer Concentration


True/False Question Warehouses are needed when supply sources and markets are

located close by. Correct Answer False

Your Answer False

Select The Blank Question ________ is seen as an integral process that converts materials

into goods Correct Answer Systems

Your Answer Systems

Match The Following


Ballast business Fit well but lowopportunities

Fit well but lowopportunities

Gap analysis Difference between desired and projectedperformance

Difference between desired and projectedperformance










Multiple Choice Multiple Answer Question Adoption rate will be higher and faster if the product has



True/False Question Macro environment is composed of the major forces that pose

opportunities and create threat for the Co. Correct Answer True

Your Answer False

True/False Question Experimental research involves obtaining data from respondents

in person, mail or by phone Correct Answer False

Your Answer False

True/False Question Rise and fall of interest rates has a major effect on consumer's

decision to buy products on credit Correct Answer True

Your Answer True



Your Answer The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than average revenue

Multiple Choice Multiple Answer Question Types of strategic business units are :


Your Answer Stars , Cash cows , Question marks , Goats


Correct Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales

Your Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales

Multiple Choice Single Answer Question Minimum number of segments in a multi segment strategy:

Correct Answer 2

Your Answer 2

True/False Question Storage helps firms balance supply and demand.

Correct Answer True

Your Answer True

Multiple Choice Single Answer Question Here the organisation acquires the operations of one or more

other organisations on the same level. Correct Answer Horizontal integration


Match The Following


This refers to the number of product items within each product line.


This includes all product item's a company offers.


This is a group of productsthat are related.


This is the total number of product lines.


Multiple Choice Single Answer Question Source credibility is :





Your Answer Market attractiveness , Business strength , Profit margin , Competition level

Select The Blank Question ________ is a part of the company that has a separate mission

and objectives Correct Answer SBU

Your Answer SBU


True/False


the lowest

Correct Answer True

Your Answer True






True/False



Correct Answer True

Your Answer False











True/False


India for Indians.


Your Answer True

Select The Blank


other markets



True/False


selective demand.

Correct Answer True

Your Answer True



producer is called:



Match The Following



opportunities

Fit well but low

opportunities





corporate

Managing SBU's by a

corporate










Select The Blank


target market.


Your Answer Value

Select The Blank


promotional push.








Select The Blank



Your Answer Direct

True/False



Correct Answer True

Your Answer True









Select The Blank




Select The Blank



Your Answer Habits

Select The Blank







Correct Answer Form


Select The Blank









True/False



Correct Answer True

Your Answer True














Select The Blank


something


Your Answer Belief

Match The Following



characteristics


usage


usage




True/False


circumstances

Correct Answer True

Your Answer True

Select The Blank






















True/False


Correct Answer True

Your Answer True






True/False



Correct Answer True

Your Answer False

















be achieved













Select The Blank




Your Answer Macro

True/False


Correct Answer True

Your Answer True


Select The Blank Question ________ identifies the impact of any change on performance



Match The Following


Strategic organisational planning





Policies Constraints that limits thealternatives available


Multiple Choice Single Answer Question The traditional approach towards uncertainity is


Your Answer Unitary

Multiple Choice Single Answer Question "Image building" objectives are common in which type of market

structure? Correct Answer Oligopoly


Multiple Choice Multiple Answer Question Harveststrategy is used for


Your Answer Stars , Cash cowsCash cowsc

Multiple Choice Single Answer Question What is Market Penetration?


Your Answer Existing product-Existing market

Multiple Choice Multiple Answer Question A business is a system consisting of following elements


Your Answer Input and output , Objectives , Process and feedback , Profits

True/False Question Executive judgement technique may be used to supplement

other techniques Correct Answer True

Your Answer True

Multiple Choice Single Answer Question These are tentative explanations of problem, formulated on the

basis of insight and knowledge about the problem Correct Answer Hypothesis








True/False Question Demand for industrial goods fluctuate more than consumer

demand Correct Answer True

Your Answer True

Select The Blank Question ________ product is sold for use in producing other goods or

services Correct Answer Industrial




Your Answer Durables , Services , Emergency

True/False Question Market segmentation is the decision to identify different groups

that compose the market and to develop specific product for each of these groups.


Your Answer False

Select The Blank Question ________ allowance is used to communicate about the values of

the product and special event Correct Answer Promotion




Your Answer Office rent , Raw material


________ environment. Correct Answer Macro

Your Answer Macro

Select The Blank Question Buyer's response in ________ method may not be applicable in

other markets



Multiple Choice Multiple Answer Question How does 'structure' reduce external uncertainity arising out of

human behaviour Correct Answer Research and planning , Forecasting


Multiple Choice Multiple Answer Question What are variable costs?



Multiple Choice Single Answer Question The tool used for future decision making in 'True Ambiguity'

scenario is Correct Answer Non-linear dynamic model


Select The Blank Question ________ guides the development of advertisements and

personal sales presentations. Correct Answer AIDA

Your Answer AIDA

Multiple Choice Multiple Answer Question Shorter distribution channel results in



Multiple Choice Single Answer Question They are homogeneous and enduring divisions in a society

which are hierarchically ordered and his members have similar interests and behaviour






True/False Question Correlation methods is also used to supplement other

techniques. Correct Answer False

Your Answer False

Multiple Choice Single Answer Question What factors constitute natural environment?



True/False Question Augmented product includes the actual product plus any

additional services such as maintenance, intallation etc. Correct Answer True

Your Answer True







Select The Blank Question In production era , demand is ________ than supply


Your Answer Greater

Multiple Choice Single Answer Question Organisations that acquire goods and services that are

sold/rented and supplied to others Correct Answer Industrial Market



Correct Answer Need

Your Answer Need

True/False Question Inndustrial goods are sold to end-users for personal

consumption. Correct Answer False

Your Answer False

Multiple Choice Single Answer Question One mass market served with one basic product throughout is

called: Correct Answer Market aggregation

Your Answer Market concentration

True/False Question Marketing involves a backward communication from consumer to

producer Correct Answer True

Your Answer True

Multiple Choice Single Answer Question Producer--->Wholesaler--->Retalier--->Consumer is a common

channel for : Correct Answer Chocolates

Your Answer Home appliances

Multiple Choice Single Answer Question It focusses on one or more selected market segments and

develops separate marketing mix for each segment Correct Answer Target Marketing

Your Answer Product Variety Marketing

Multiple Choice Multiple Answer Question The areas which become active after promotion budgets have

been set and funds are allocated to promotion mix elements. Correct Answer Sales management , Advertising


True/False Question Gross margin is operating expenses + net profit.

Correct Answer True

Your Answer True




True/False Question Marketing concept has application only in profit oriented

businesses. Correct Answer False

Your Answer False




Multiple Choice Multiple Answer Question Advantages of Zone pricing

Correct Answer It is used for products whose freight cost is large in relation to product's value , Buyers in different areas pay different deliveredprices

Your Answer Distant buyers pay less than the actual cost of shipping , It is used for products whose freight cost is large in relation to product's value , Buyers in different areas pay different deliveredprices

True/False Question A company's pricing objectives are influenced by time and

circumstances Correct Answer True

Your Answer True

Match The Following


Demand elasticity Effect on price due to change in quantitydemanded and revenue

Increase in quantity demanded due to reduction in price

Law of demand More units are demandedat lower price

More units are demandedat lower price

Change in demand More or less units are bought despite no changein price

More or less units are bought despite no changein price

Change in quantitydemanded


Effect on price due to change in quantitydemanded and revenue




Correct Answer Persuade , Inform , Remind

Your Answer Persuade , Inform , Remind

True/False


Correct Answer True

Your Answer True

True/False


systems approach.

Correct Answer True

Your Answer True




Your Answer Desire


Question Higher the perceived quality of the product, higher will be the

perceived price. Such products are called:




Question It refers to formal and informal rules, regulations and



Your Answer Systems




Your Answer Product decision

True/False

Question Style of a company are the patterns of actions taken by

members of top management over a period of time

Correct Answer True

Your Answer True

Select The Blank


in other markets



True/False



Your Answer False

True/False

Question Consumer needs are matched with the company capabilities

and goals in marketing process.

Correct Answer True

Your Answer True





Select The Blank

Question ________ is synonymous with non-recurrent data

system(RDS)



True/False

Question Publicity is news carried in the mass media about a firm and

its products, policies or actions.

Correct Answer True

Your Answer True







Correct Answer Assumes factory as an isolated entity , It measures only the

cost of producing

Your Answer Assumes factory as an isolated entity , It measures only the

cost of producing , It uses time as a unit of measure


Question A diet conscious person after playing football is thirsty. He

opts for :-







Match The Following



achieved.



matching demand and

supply.


No intermediaries

between producer and

consumer.


Combining two or more

levels of a channel under

one participant's control.


Select The Blank



Your Answer Greater


Question How does 'structure' reduce external uncertainity arising out

of human behaviour



Match The Following



and none of them have

much effect on the total

demand,supply and




competition permitted

legally


Few sellers but account

for bulk of industry's

sales

Oligopoly Pure oligopoly


and each seller's offering

is somewhat different

than others


Select The Blank



Your Answer Belief

True/False

Question Market segmentation is the decision to identify different

groups that compose the market and to develop specific

product for each of these groups.


Your Answer True








Your Answer Prestige , Leader


Question Planning of long term strategies are based on following

factors:

Correct Answer Opportunity , Objectives, Strategies, Situation assessment,


Your Answer Opportunity , Strengths , Resources

Select The Blank





Select The Blank

Question A speciality product is ________ intensively distributed than

a shopping product

Correct Answer Less

Your Answer Less


Question It is the process of selecting people for company positions

and developing skills and abilities for assignments in the

company



Select The Blank




Select The Blank








Select The Blank






Question How does 'structure' reduce internal uncertainity arising out

of human behaviour









satisfied ?

Correct Answer Atleast two parties , Each party is capable of communication



Your Answer Atleast two parties , Each party is capable of communication



True/False

Question Internal records such as sales reports, cost and accounting

information are expensive to obtain.


Your Answer False

Select The Blank



Your Answer Packaging




Your Answer Total cost , Fixed cost , Variable cost

True/False

Question Demand for industrial goods fluctuate more than consumer

demand

Correct Answer True

Your Answer True


Question It is is the data which has been converted to a useful form for

decision making



True/False

Question Product development includes starting another business or

buy businesses outside of their current line.


Your Answer False

Select The Blank


Correct Answer Low

Your Answer Marginal






Question This pricing objective involves setting a low price to

discourage entry of new firms.




Question It is the process of influencing one's behaviour by sharing

ideas, feelings and information.






Your Answer False




Select The Blank Question ________ measures actual sales and not intentions to

buy Correct Answer Market tests


Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the

race but avoids pre-mature commitments Correct Answer Reserve the right to play


Multiple Choice Single Answer Question As a person acquires additional units of a product, the

amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called



Multiple Choice Single Answer Question New product forms and brands enter in which stage of

product life cycle? Correct Answer Growth


Select The Blank

Question ________ leads to generalisation where similar stimulus generate the same kind of response


Your Answer Cues



Correct Answer True

Your Answer True







True/False Question After sales service is provided in a customer orirnted

firm Correct Answer True

Your Answer True





Correct Answer Reseller market , Industrial market , Governmentmarket

Your Answer Reseller market , Industrial market , Governmentmarket





Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty.

He opts for :- Correct Answer Diet coke


True/False Question "Idea screening" stage reduces the number of ideas

based on company's criteria. Correct Answer True

Your Answer True


True/False


the lowest

Correct Answer True

Your Answer True






True/False



Correct Answer True

Your Answer False











True/False


India for Indians.


Your Answer True

Select The Blank


other markets



True/False


selective demand.

Correct Answer True

Your Answer True



producer is called:



Match The Following



opportunities

Fit well but low

opportunities





corporate

Managing SBU's by a

corporate










Select The Blank


target market.


Your Answer Value

Select The Blank


promotional push.








Select The Blank



Your Answer Direct

True/False



Correct Answer True

Your Answer True









Select The Blank




Select The Blank



Your Answer Habits

Select The Blank







Correct Answer Form


Select The Blank









True/False



Correct Answer True

Your Answer True














Select The Blank


something


Your Answer Belief

Match The Following



characteristics


usage


usage




True/False


circumstances

Correct Answer True

Your Answer True

Select The Blank






















True/False


Correct Answer True

Your Answer True






True/False



Correct Answer True

Your Answer False

















be achieved













Select The Blank




Your Answer Macro

True/False


Correct Answer True

Your Answer True


Match The Following


Deep Assortment Carrying a product family in depth, drawing on many producer's output

Carrying the line of only one manufacturer

Exclusive Assortment Carrying the line of only one manufacturer

Carrying several productlines that fall within the resellers type of business

Open bid Contract awarded to lowest bidder

Direct negotiation with one or more companiescovering project and terms

Negotiated Contract Direct negotiation with one or more companiescovering project and terms





True/False Question The super structure indicates ways in which company's tasks

are integrated or coordinated Correct Answer True

Your Answer True



Your Answer False




True/False

Question Product, place and promotion elements in the marketing mix are viewed as cost factors.

Correct Answer True

Your Answer False

Select The Blank Question The demand for a product is ________ when price cut

causes revenue to increase. Correct Answer Price elastic


Select The Blank Question ________ eliminates the risk of losing customer's goodwill







Correct Answer True

Your Answer True



Your Answer Habits




Multiple Choice Single Answer Question The price of a product is determined by estimating the cost of

producing and marketing and then add a percentage of

profits. This orientation is called:

Correct Answer Cost

Your Answer Demand




Match The Following


This refers to the number of product items within each product line.




This is a group of products that are related.


This is the total number of product lines.


Multiple Choice Multiple Answer Question Planning of long term strategies are based on following

factors: Correct Answer Opportunity , Objectives, Strategies, Situation assessment,

Organisation mission , Resources Your Answer Strengths , Objectives, Strategies, Situation assessment,








True/False Question Warehouses are needed when supply sources and markets



Your Answer False

Select The Blank Question The onus of advertising, pricing and sales promotion policies

is put on ________ distribution. Correct Answer Exclusive


True/False Question Marketer discourages his brand users for brand switching.

Correct Answer True

Your Answer True







Select The Blank Question An organisational assessment uncovers________






Multiple Choice Single Answer Question The output of Stimulus Response Model is


Your Answer Product

Select The Blank Question ________ exists when a few large independent firm accounts

for bulk of an industry's sales. Correct Answer Oligopoly


Multiple Choice Single Answer Question A diet conscious person after playing football is thirsty. He

opts for :- Correct Answer Diet coke





Multiple Choice Single Answer Question The input to 'Stimulus Response Model' is


Your Answer Stimuli







Multiple Choice Single Answer Question Pricing that enables sales people to tailor their prices to a

prospect's situation is called Correct Answer Price shading


Multiple Choice Single Answer Question This pricing objective involves setting a low price to

discourage entry of new firms. Correct Answer Stay out


Multiple Choice Single Answer Question This distribution is necessary for most shopping and

speciality goods. Correct Answer Selective


True/False Question The cultural environment shows long term trends towards a

hedonistic society. Correct Answer True

Your Answer True

Multiple Choice Single Answer Question This portfolio involves major capital investments which will

result in either large pay offs or large losses Correct Answer Big bets




Your Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Integrates manufacturing with business strategy

Select The Blank Question Optimum marketing mix is obtained using analysis,

________, implementation and control. Correct Answer Planning





Multiple Choice Single Answer Question These are moves that will pay off irrespective of what

happens in the future Correct Answer No-regret moves


Multiple Choice Single Answer Question A centralised inventory means




productivity as well as of manufacturer. Correct Answer Automation


True/False Question Shorter production runs are required to produce large number

of products in multi-segment strategy Correct Answer True

Your Answer False

- 1 - MM assgn:1 : Azim

MM assgn:1: Azim

Multiple Choice Single Answer Question When the quantity bought remains steady regardless of change in price, it

is called



Multiple Choice Single Answer Question Members of this group have attained a position through exceptional

ability in their profession or business Correct Answer Lower-Upper







Correct Answer Form

Your Answer Form




True/False Question Warehouses are needed when supply sources and markets are located

close by.


Your Answer False


the information required in communicating with the final buyers. Correct Answer True

Your Answer True

Select The Blank Question Firm's that lack promotional skills rely on ________ for promotional push.







True/False Question MIS provides marketers with the right amount and type of information in a

timely fashion.

Correct Answer True

Your Answer True

Match The Following



depth, drawing on many producer's output


drawing on many producer's output





more companies covering project and terms

Direct negotiation with one or more

companies covering project and terms

Multiple Choice Multiple Answer Question Total cost includes :

Correct Answer Variable cost , Fixed cost

Your Answer Fixed cost , Variable cost , Marginal cost










Multiple Choice Single Answer Question It is that element of a plan that specifies what is to be accomplished







Multiple Choice Multiple Answer Question The areas which become active after promotion budgets have been set and

funds are allocated to promotion mix elements. Correct Answer Sales management , Advertising


True/False Question Economic forecasts are available from industry trade associations


Your Answer True

Multiple Choice Single Answer Question Maximum number of new product ideas come from






Select The Blank Question Customers are brand,style and type conscious when buying ________

products.


Your Answer Special

Multiple Choice Single Answer Question A centralised inventory means


Your Answer Fast delivery to customers


Correct Answer True

Your Answer True

Select The Blank Question Demographic, cultural, political, natural etc combine to form ________

environment.



Your Answer Macro




Multiple Choice Single Answer Question One mass market served with one basic product throughout is called:

Correct Answer Market aggregation

Your Answer Market segmentation

Match The Following






Monopoly Monopoly


industry's sales

Oligopoly Oligopoly


seller's offering is somewhat different than others




Your Answer True







Select The Blank Question More ________ is involved in sales to industrial buyers than consumers



Your Answer Services

Multiple Choice Single Answer Question Competition develops in which stage of Product life cycle?





Your Answer AIDA

Multiple Choice Single Answer Question New products enter the market and old customers make repeat purchase



Your Answer Growth

Multiple Choice Single Answer Question What is the most important promotion activity required in Industrial buying

process


Your Answer Sales promotion

True/False Question Marketer should keep company's mission and marketing objectives in mind

while making pricing decisions. Correct Answer True

Your Answer True

True/False Question Marketing concept has application only in profit oriented businesses.


Your Answer False




Multiple Choice Single Answer Question It focusses on one or more selected market segments and develops

separate marketing mix for each segment





industry's sales.





Your Answer Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect.




True/False Question Image building pricing objective reduces the price war among competitor.

Correct Answer True

Your Answer True

Select The Blank Question ________ allowance is used to communicate about the values of the




- 1 - MM assgn :2: Shagun

MM assgn:2: Shagun

Multiple Choice Single Answer Question It is the process of identifying smaller markets within a larger market.





Your Answer True


Correct Answer Form


Match The Following




Economic forecast Government Industry trade associations

Sales forecast Sales volume Sales potential

Multiple Choice Single Answer Question It sets a sales performance standard against which actual sales results can be compared

with potential sales Correct Answer Sales forecast


True/False Question Market segmentation is the decision to identify different groups that compose the

market and to develop specific product for each of these groups. Correct Answer False

Your Answer True



Your Answer True

Select The Blank




Your Answer Profit




Select The Blank Question Customer's changing wants and their behaviour can be better understood in ________

distribution. Correct Answer Direct

Your Answer Horizontal



Your Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Integrates manufacturing with business strategy


Correct Answer True

Your Answer True

Multiple Choice Single Answer Question Quantity discrepancy for a convenience product in a marketing channel is adjusted by:





Your Answer Plans

Multiple Choice Multiple Answer Question After the new product has passed the conceptual stages it becomes more concrete in

which stages? Correct Answer Test marketing , Commercialisation , Product development

Your Answer Test marketing , Product development , Marketing strategy development

True/False Question Formal planning provides clearer performance standards.

Correct Answer True


Your Answer True

Select The Blank Question Toffees and chocolates, magazines etc are examples of ________ products


Your Answer Impulse

Select The Blank Question Competition tends to focus on ________ as a product moves through its life cycle.


Your Answer Price



Your Answer Technology , Machine , Capital

True/False Question Consumer behaviour is more challenging across international border.

Correct Answer True

Your Answer False

Multiple Choice Single Answer Question Safety stock available with a company is 200 units and seasonal stock is 150 units. The


stock. Correct Answer 400 units


Select The Blank Question ________ is some characteristic of people in the market that helps in dividing it.


Your Answer Age


Correct Answer True

Your Answer True

True/False Question Marketing involves a backward communication from consumer to producer

Correct Answer True

Your Answer False

Select The Blank










Resources Your Answer Strengths , Objectives, Strategies, Situation assessment, Organisation mission ,

Resources Select The Blank Question ________ can price it's product without any regard to competitor.








Your Answer Stimuli

True/False Question Secondary data is cheaper and faster to collect than primary data

Correct Answer True

Your Answer False


Correct Answer Each party is capable of communication and delivery , Atleast two parties , Each party

has something that might be of value to the other party Your Answer Atleast two parties , Each party is capable of communication and delivery , Each party

has something that might be of value to the other party Multiple Choice Multiple Answer Question For a low involvement regular purchase product, consumer goes through what all stages

of buying process



Your Answer Need recognition , Information research , Evaluation of alternatives



Your Answer Safety stock

Match The Following



of them have much effect on the total demand,supply and


Pure competition Monopolistic



Monopoly Monopoly


industry's sales

Oligopoly Oligopoly



Monopolistic Pure competition

Select The Blank Question The demand for a product is ________ when price cut causes revenue to increase.





Your Answer One market mix for target market , Number of pricing strategies , Inventory and

distribution costs are high Multiple Choice Multiple Answer Question Socio-cultural environment consists of





Your Answer The additional cost of each unit of product , It ignores non price competition , It is useful for new products

Multiple Choice Single Answer Question The tool that a sender uses to reach to the receiver is called:



Your Answer Message

Multiple Choice Single Answer Question This strategic posture invests sufficiently to stay in the race but avoids pre-mature

commitments


Your Answer Shapers

Multiple Choice Single Answer Question Lead time for a product is 10 days and usage rate is 6 units/day. Reorder point will be …








Your Answer Good packaging , Discounts , Samples

True/False Question Staffing function applies to all company levels irrespective of levels of hierarchy

Correct Answer True

Your Answer True








MM assgn:3: Shagun

Match The Following








Your Answer Low priced

Multiple Choice Single Answer Question This involves developing two or more market strategies for two or more market

segments




Correct Answer True

Your Answer True




True/False Question The cultural environment shows long term trends towards a hedonistic society.

Correct Answer True

Your Answer True

True/False Question Consumer behaviour is easy to understand in familiar country like India for Indians.


Your Answer True

Select The Blank Question Japan's major productivity gains are the results of social changes brought about by

________






Your Answer Greater






Your Answer Input and output , Objectives , Profits

Multiple Choice Single Answer Question Minimum number of segments in a multi segment strategy:

Correct Answer 2

Your Answer 3




Select The Blank Question Module of Flotilla strikes an optimum balance of ________ and flexibility



Multiple Choice Multiple Answer Question Product characteristics that influence channel selection are



True/False Question Consumer needs are matched with the company capabilities and goals in marketing

process.

Correct Answer True

Your Answer True










Your Answer Values

Multiple Choice Single Answer Question Higher the perceived quality of the product, higher will be the perceived price. Such

products are called: Correct Answer Prestige


True/False Question Marketing concept provides a balance to the exchange process within the social system

Correct Answer True

Your Answer True



Your Answer Push money allowance , Promotional allowance , Damaged goods allowance

True/False Question The demand for a specific brand within a product category is called selective demand.

Correct Answer True

Your Answer True



Your Answer Population , Increase in buying power , Decrease in buying power , Buyer preferences




Your Answer False



Your Answer Growth


Correct Answer True

Your Answer True






Your Answer Increase in industry's sales , Induce acceptance of new product , To keep promotional

expenses low Multiple Choice Multiple Answer Question Types of Organisational Market


Your Answer Reseller market , Industrial market , Consumer market

Multiple Choice Single Answer Question The producer works closely with middlemen to ensure total satisfaction of the buyer.



Multiple Choice Single Answer Question It is a reduction in list price that helps marketer to adjust actual price without changing

published list prices Correct Answer Discounts


True/False Question Diversification strategy involves diversifying away from their original core businesses

Correct Answer True

Your Answer True


Multiple Choice Single Answer Question Pricing that enables sales people to tailor their prices to a prospect's situation is called



Multiple Choice Single Answer Question When the quantity bought remains steady regardless of change in price, it is called


Your Answer Break even point







Select The Blank Question ________ directs the flow of goods and services from the producer to the ultimate

consumer



Select The Blank Question ________ routinely performs all functions on recurrent, internal and external data




Correct Answer Price cut causes revenue to increase , Price rise causes revenue to decrease

Your Answer Price cut causes revenue to increase , Price rise causes revenue to decrease

True/False Question Marketing channels move products from customers to manufacturer.


Your Answer False





Match The Following




Policies Constraints that limits the alternatives available

Middle Management


True/False Question Product development includes starting another business or buy businesses outside of

their current line. Correct Answer False

Your Answer False

Select The Blank Question Low value but bulky products move through________ channels.


Your Answer Long

Select The Blank Question In ________ pricing buyers pay different prices under the same conditions , in the





Correct Answer True

Your Answer True


MM assgn:4: Shagun

Select The Blank Question The cost of warehousing, transportation, inventory and handling products together

constitutes ________ concept.


Your Answer Optimization cost

Multiple Choice Multiple Answer Question Disadvantages of Primary data are:

Correct Answer Cost factor, Time factor

Your Answer Credibility, Relevance, Time factor

Select The Blank Question For ________ items, reseller reorders goods when inventory gets low


Your Answer New


Correct Answer True

Your Answer True

Multiple Choice Multiple Answer Question Concept of marketing includes study of



Multiple Choice Single Answer Question Manufacturers offering variety of price promotions to their middlemen is called


Your Answer Brokerage allowance

True/False Question Shorter production runs are required to produce large number of products in multi-

segment strategy Correct Answer True

Your Answer True






Question In this market, organisation acquires goods for the purpose of renting to others at profit



True/False Question Buyers are geographically concentrated in the consumer market.


Your Answer True

True/False Question In negotiated contracts, the bid selected by buyer is not necessarily the lowest

Correct Answer True

Your Answer False

Multiple Choice Single Answer Question A in AIDA stands for :



Multiple Choice Multiple Answer Question Learning consists of









Match The Following



Trade discount Reduction in list price to channel menbers

Reduction in list price to channel menbers






Multiple Choice Single Answer Question Depression stage in business cycle is also called

Correct Answer Bust

Your Answer Bust

Select The Blank Question Advertising, packaging etc. are the elements in ________ mix.



Multiple Choice Multiple Answer Question Major role of promotion is to :


Your Answer Inform , Force , Persuade


Correct Answer Need

Your Answer Need




Select The Blank Question A change in quantity demanded of a product is caused by a change in its ________.


Your Answer Price

Multiple Choice Single Answer Question Marketer tries to seek what kind of response from the other party?








Question Maximum number of new product ideas come from



Multiple Choice Multiple Answer Question When is demand inelastic?


Your Answer Price cut causes revenue to decrease , Price rise causes revenue to increase , Price do not remain steady







Select The Blank Question ________ distribution is used when a small percentage of customers account for a large

part of sale. Correct Answer Selective




Your Answer Cost plus pricing , Fixed price and incentive

True/False Question The super structure indicates ways in which company's tasks are integrated or

coordinated

Correct Answer True

Your Answer True







Your Answer Debt , Risk , Equity




True/False Question Logistics is an area of potentially high cost saving and improves customer satisfaction.

Correct Answer True

Your Answer True



Your Answer Costs




Multiple Choice Single Answer Question Recovery stage in business cycle is also called


Your Answer Upswing















True/False Question Changes in company structure also necessitates changes in the systems in various

degrees

Correct Answer True

Your Answer True

True/False Question Pricing strategies change over the life cycle of the product

Correct Answer True

Your Answer False

Match The Following


Demand elasticity Effect on price due to change in quantity demanded and revenue

Effect on price due to change in quantity demanded and revenue

Law of demand More units are demanded at lower price

More units are demanded at lower price









True/False Question Product, place and promotion elements in the marketing mix are viewed as cost factors.

Correct Answer True

Your Answer True

Multiple Choice Single Answer Question Decline in buying power due to price levels rising more rapidly than income is called


Your Answer Disinflation

- 1 - MM assgn :5: Grace

MM assgn:5: Grace

True/False Question Marketing concept provides a balance to the exchange process within the

social system

Correct Answer True

Your Answer True




Select The Blank Question The factor of satisfaction and ________ motives are consistent in society


Your Answer Profit

Select The Blank Question A speciality product is ________ intensively distributed than a shopping

product Correct Answer Less

Your Answer Less

Multiple Choice Multiple Answer Question The areas which become active after promotion budgets have been set

and funds are allocated to promotion mix elements. Correct Answer Sales management , Advertising




Your Answer False

Select The Blank Question Concentration on that segment of market which has the maximum

number of people is called ________ Correct Answer Market fallacy


Multiple Choice Single Answer Question This allows a marketer to adjust the actual price a customer pays for new

product without reducing it's list price

Correct Answer Trade-in allowance


Select The Blank


Question The demand for a product is ________ when price cut causes revenue to

increase. Correct Answer Price elastic



Correct Answer Form

Your Answer Form


Correct Answer Few stars , More dogs


Multiple Choice Multiple Answer Question For a low involvement regular purchase product, consumer goes through




True/False Question Marketer should keep company's mission and marketing objectives in

mind while making pricing decisions.

Correct Answer True

Your Answer True

Match The Following



manufacturer


manufacturer


bidder










Multiple Choice Single Answer Question "Image building" objectives are common in which type of market

structure? Correct Answer Oligopoly


Select The Blank Question ________ leads to generalisation where similar stimulus generate the





True/False Question Companies have strenghts in a number of areas but their key strength

are few in number

Correct Answer True

Your Answer True

Match The Following








Your Answer Assumes factory as an isolated entity , It measures only the cost of producing









Your Answer False

Multiple Choice Single Answer Question " When to order" is called





Question In which stage of Product life cycle, brand choice is heavily influenced by

reference group Correct Answer Maturity


Multiple Choice Single Answer Question These are the elements of a plan that specify how objectives are to be

achieved



Multiple Choice Single Answer Question Major components of marketing mix are :


Your Answer Product

Multiple Choice Single Answer Question It indicates the degree of differentiation


Your Answer Culture

Multiple Choice Multiple Answer Question What are psychogenetic needs





Your Answer AIDA



Your Answer Complexity , Compatability with society

Multiple Choice Single Answer Question It is a reduction in list price granted to channel members for performing

marketing functions Correct Answer Trade discount


Select The Blank Question Product, price, place and promotion are the 4p's of ________ mix




True/False Question The cultural environment shows long term trends towards a hedonistic

society.

Correct Answer True

Your Answer True









Your Answer Cost factor , Time factor , Credibility

Multiple Choice Single Answer Question Members of this class neither possess family status nor unusual wealth

but their primary concern is career





Your Answer False



Your Answer False

Multiple Choice Single Answer Question It limits the alternatives that a decision maker takes in a given situation


Your Answer Policy






Multiple Choice Single Answer Question Government units that purchase or rent goods for carrying out main






Your Answer Belief




Multiple Choice Single Answer Question It focusses on one or more selected market segments and develops

separate marketing mix for each segment Correct Answer Target Marketing


Select The Blank Question Product ________ plays a major role in distribution strategy.





Your Answer False


MM assgn:6: Senthil

True/False Question In negotiated contracts, the bid selected by buyer is not necessarily the

lowest

Correct Answer True

Your Answer True



Your Answer Push money allowance , Cash rebates , Promotional allowance , Damaged

goods allowance True/False Question Change in company's strategy gives rise to problems necessitating a new


Correct Answer True

Your Answer False


Correct Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units

that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales

Your Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units


True/False Question Consumer behaviour is easy to understand in familiar country like India for

Indians.


Your Answer True

Select The Blank Question Buyer's response in ________ method may not be applicable in other

markets Correct Answer Market tests


True/False Question The demand for a specific brand within a product category is called selective

demand.

Correct Answer True

Your Answer True

Multiple Choice Single Answer Question Deciding on the number of intermediaries to be employed by a producer is

called:



Match The Following















Select The Blank Question Product means the ________ and services the company offers the target

market.


Your Answer Value





functions of government is called Correct Answer Government Market




Your Answer Direct

True/False Question Consumer needs are matched with the company capabilities and goals in

marketing process. Correct Answer True

Your Answer True













Your Answer Habits





Correct Answer Form









True/False Question The super structure indicates ways in which company's tasks are integrated

or coordinated

Correct Answer True

Your Answer True

Multiple Choice Single Answer Question It sets a sales performance standard against which actual sales results can

be compared with potential sales Correct Answer Sales forecast


Multiple Choice Single Answer Question It is a paid form of non personal communication.









Your Answer Belief

Match The Following


Product related consumer characteristics





True/False Question A company's pricing objectives are influenced by time and circumstances

Correct Answer True

Your Answer True




Multiple Choice Single Answer Question The company earns an acceptable rate of return on their net sales.This

profitability objective is called:



Multiple Choice Single Answer Question It helps an organisation to cope with future by setting objectives and making

strategies to achieve them Correct Answer Planning






Multiple Choice Single Answer Question Feedback is fastest in which of the following channels:




Correct Answer True

Your Answer True


funds are allocated to promotion mix elements.



True/False Question Diversification strategy involves diversifying away from their original core

businesses Correct Answer True

Your Answer False




Multiple Choice Multiple Answer Question After the new product has passed the conceptual stages it becomes more



Your Answer Test marketing , Commercialisation , Product development , Marketing strategy development





achieved



Multiple Choice Single Answer Question Members of this class neither possess family status nor unusual wealth but

their primary concern is career





Question It refers to the effect price changes have on quantity demanded of a product

and the firm's sales revenue. Correct Answer Demand elasticity



environment.


Your Answer Macro


Correct Answer True

Your Answer True

- 1 - MM assgn :7: Sushant

MM assgn:7: Sushant

Multiple Choice Single Answer Question D in AIDA stands for : Correct Answer Desire

Your Answer Demand




True/False Question Shorter production runs are required to produce large number of products in multi-segment

strategy Correct Answer True

Your Answer True

True/False Question Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions. Correct Answer True

Your Answer True

Multiple Choice Multiple Answer Question The areas which become active after promotion budgets have been set and funds are

allocated to promotion mix elements. Correct Answer Sales management , Advertising

Your Answer Pricing , Sales promotion , Sales management , Advertising

True/False Question "To increase the market share of our product" .Is it a well defined objective? Correct Answer False

Your Answer True



Your Answer Status


Correct Answer Complexity , Perishability , Weight Your Answer Complexity , Perishability , Buyer wants for a specific product


Correct Answer Flotilla Your Answer Systems approach

Multiple Choice Multiple Answer Question Key concepts of systems view of management includes Correct Answer Optimisation concept , Total cost concept , Cost trade-off concept

Your Answer Optimisation concept , Total cost concept , Cost trade-off concept , Inventory carrying cost concept


Multiple Choice Multiple Answer Question Characteristics of Effective segmentation Correct Answer Actionable , Measurable , Accessible

Your Answer Actionable , Measurable , Reciprocal , Accessible


Correct Answer Market coverage , Control , Costs Your Answer Market coverage , Control , Costs , Buyer characteristics


Correct Answer Sold on basis of benefits , Quality control is tough Your Answer Sold on basis of benefits , Mechanised and automated , Quality control is tough



Tangible sources Capital, machines,raw material Capital, machines,raw material Intangible sources Information, time and technology Information, time and technology

Consumer to producer Backward communication Forward communication


Correct Answer Marketing Your Answer Marketing

True/False Question Product concept testing through physical presentation increase the reliability of test.


True/False Question The demand for necessities tends to be more price elastic than the demand for luxury products.


Your Answer True


Correct Answer Tactics Your Answer Plans


Correct Answer Price cut causes revenue to increase , Price rise causes revenue to decrease Your Answer Price cut causes revenue to increase , Price cut causes revenue to decrease , Price rise

causes revenue to decrease , Price rise causes revenue to increase


Exclusive Assortment Carrying the line of only one manufacturer Carrying the line of only one

manufacturer



Negotiated Contract Direct negotiation with one or more companies covering project and terms Direct

negotiation with one or more companies covering project and terms Deep Assortment Carrying a product family in depth, drawing on many producer's output Carrying a

product family in depth, drawing on many producer's output


Correct Answer Detailed version of idea stated in consumer terms Your Answer Consumer's perception of an actual product


Correct Answer Diet coke Your Answer Diet coke

Multiple Choice Multiple Answer Question The culture of a company is conveyed through Correct Answer Rites , Myths , Rituals

Your Answer Rites , Myths , Rituals , Style

True/False Question Marketing and production costs are high in multi-segment strategy Correct Answer True

Your Answer True

Select The Blank Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution.



Select The Blank Question The cost of warehousing, transportation, inventory and handling products together constitutes

________ concept. Correct Answer Total cost


Multiple Choice Single Answer Question It is his duty to analyse and convert data to information Correct Answer Researcher

Your Answer Marketing Manager


Correct Answer Middlemen Your Answer Advertising agents


Correct Answer Form Your Answer Possession

True/False Question A company's pricing objectives are influenced by time and circumstances Correct Answer True

Your Answer True


Select The Blank Question ________ directs the flow of goods and services from the producer to the ultimate consumer Correct Answer Marketing


Select The Blank Question Messages are made of ________

Correct Answer Symbols Your Answer Words


Correct Answer Hypothesis Your Answer Data

True/False Question Boston consultance group Matrix focusses on future business. Correct Answer False

Your Answer True

True/False Question Storage helps firms balance supply and demand. Correct Answer True

Your Answer True

Multiple Choice Single Answer Question This strategic posture takes the current industry structure and its future evolution as given

and then react to the opportunities the market offers

Correct Answer Adapters Your Answer Options

Multiple Choice Multiple Answer Question Conditions for a Successful Communication are : Correct Answer Sender transmits message , Receiver receives message


Multiple Choice Single Answer Question 4p's of of Marketing should be considered in conjunction with Correct Answer 4C's

Your Answer 4C's

Multiple Choice Single Answer Question When the quantity bought remains steady regardless of change in price, it is called

Correct Answer Price inelastic Your Answer Price elastic



Your Answer Number of consumers are more , Consumers are geographically concentrated , Consumers buy smaller quantities


Correct Answer Basic stock Your Answer Re-order point




Multiple Choice Single Answer Question The greatest amount of satisfaction comes from which utility Correct Answer Possession


Multiple Choice Multiple Answer Question What are psychogenetic needs Correct Answer Belonging , Recognition


Select The Blank Question ________ provides more information than Advertising and is relatively inexpensive.




Correct Answer Systems Your Answer Statistical quality control


Correct Answer Market tests Your Answer Correlation method


MM assgn:8: Sushant

Select The Blank Question Toffees and chocolates, magazines etc are examples of ________ products Correct Answer Impulse

Your Answer Impulse

Select The Blank Question In production era, demand is ________ than supply


Your Answer Greater


Correct Answer Profit Your Answer Exchange

Select The Blank Question Optimum marketing mix is obtained using analysis, ________, implementation and control.

Correct Answer Planning Your Answer Planning

True/False Question Marketing concept provides a balance to the exchange process within the social system Correct Answer True

Your Answer True

Select The Blank Question Competition tends to focus on ________ as a product moves through its life cycle. Correct Answer Price

Your Answer Quality

Multiple Choice Single Answer Question In which phase of production era, the producer and consumer are the same ?

Correct Answer Subsistence Your Answer Early production for marketing

Select The Blank Question Customers are brand,style and type conscious when buying ________ products.

Correct Answer Special Your Answer Special

Multiple Choice Single Answer Question Major components of marketing mix are : Correct Answer Product

Your Answer Product

Multiple Choice Single Answer Question Here the organisation acquires the operations of one or more other organisations on the same level.

Correct Answer Horizontal integration Your Answer Vertical integration

Select The Blank Question Product means the ________ and services the company offers the target market.



Your Answer Quality

True/False Question Consumer needs are matched with the company capabilities and goals in marketing process. Correct Answer True

Your Answer True




Multiple Choice Single Answer Question The tool used for decision making in 'A range of futures' scenario is

Correct Answer Technology forecasting Your Answer Technology forecasting

Select The Blank Question ________ distribution is used when a small percentage of customers account for a large part

of sale. Correct Answer Selective


True/False Question Augmented product includes the actual product plus any additional services such as

maintenance, intallation etc. Correct Answer True

Your Answer True

Multiple Choice Single Answer Question This distribution limits intermediaries to one per given territory. Correct Answer Exclusive




Your Answer Age


Correct Answer Pure monopolist Your Answer Monopolist


Correct Answer Marketing Your Answer Marketing

Multiple Choice Single Answer Question Who provides time and place utility? Correct Answer Intermediary


Multiple Choice Single Answer Question It is an approach to cost reduction in which components are studied to determine if they can be made by cheaper methods of production



Your Answer Profit Value Analysis


Correct Answer Psychographic , Demographic , Geographic Your Answer Psychographic , Demographic , Geographic

True/False Question Group influence is weak both in product and brand choice in Decline stage of Product life cycle


Multiple Choice Multiple Answer Question How does 'structure' reduce internal uncertainity arising out of human behaviour Correct Answer Control mechanism , Departmentalisation

Your Answer Forecasting , Departmentalisation , Specialisation

Multiple Choice Single Answer Question The input to 'Stimulus Response Model' is Correct Answer Stimuli

Your Answer Price

Multiple Choice Multiple Answer Question Features of Question Marks?

Correct Answer High growth , Low share SBUs Your Answer Low growth , Low share SBUs

Multiple Choice Multiple Answer Question Income,occupation,education, age,marital status are factors of which type of segmentation?

Correct Answer Geographic , Demographic Your Answer Demographic , Behavioural

Multiple Choice Single Answer Question New product forms and brands enter in which stage of product life cycle? Correct Answer Growth

Your Answer Decline

Multiple Choice Single Answer Question " When to order" is called Correct Answer Re-order point


True/False Question Market segmentation is the decision to identify different groups that compose the market and

to develop specific product for each of these groups.

Correct Answer False Your Answer True

Multiple Choice Single Answer Question It is the relative difficulty in understanding or using the product Correct Answer Complexity

Your Answer Compatability

Multiple Choice Multiple Answer Question Drawbacks of Survey of Buyer's intention method are Correct Answer Exposure , Not accurate , Time consuming


Your Answer Not accurate , Time consuming , Sales may be inflated or deflated by sales team

True/False Question Distribution costs are low when intermediaries are used in the channel. Correct Answer True

Your Answer True

Multiple Choice Single Answer Question It identifies opportunities for and threats to the organisation


Your Answer Opportunities assessment




Correct Answer One market mix for target market , One distribution and promotion strategy Your Answer One market mix for target market , Number of pricing strategies , One distribution and

promotion strategy , Inventory and distribution costs are high


Feedback Communication from receiver to sender A means by which source communicates the message Encoding Putting meaning to symbols conveyed as messages Communication from receiver to sender

Decoding Interpreting the message by receiver Interpreting the message by receiver

Noise It interferes with communication process It interferes with communication process


Correct Answer Transaction , Transfer , Exchange Your Answer Transaction , Reciprocation , Exchange


Correct Answer False Your Answer False

True/False Question The key to successful new product introduction lies in a systems approach. Correct Answer True

Your Answer True


Biogenetic needs Hunger, Thirst Hunger, Thirst Actual self concept How person views himself Stimulus

Others self concept How the person thinks others see him How the person thinks others see him Personality Deference, Autonomy Esteem, Recognition

True/False Question Companies apply a variety of price adjustment strategies to account for differences in

customer segments and situations. Correct Answer True


Your Answer True

Multiple Choice Single Answer Question Advantage of multi-variate segmentation is : Correct Answer More information about available people






Correct Answer Advertising , Packaging , Sales persons Your Answer Advertising , Mass media , Sales persons


Correct Answer Cues , Drives , Response Your Answer Cues , Drives , Response


MM assgn:9: Parmeet

Select The Blank Question In ________ pricing buyers pay different prices under the same conditions , in

the same quantities and at the same time






Select The Blank Question ________ occurs when people inspite of being qualified and experienced and






Your Answer Price cut causes revenue to decrease , Price rise causes revenue to increase ,

Price remains steady



Your Answer Impulse




True/False Question Demand for industrial goods fluctuate more than consumer demand

Correct Answer True

Your Answer False

Multiple Choice Single Answer Question It is is the data which has been converted to a useful form for decision making










Your Answer Transaction , Exchange







Select The Blank Question ________ is a modern plant consisting of modules centered around a stage in

the production process Correct Answer Flotilla concept




Your Answer Sales




Multiple Choice Single Answer Question It identifies opportunities for and threats to the organisation







True/False Question The cultural environment shows long term trends towards a hedonistic society.

Correct Answer True

Your Answer True

Match The Following








Your Answer Systems







Select The Blank Question ________cost accounting measures the cost of producing and ignores the cost

of non-producing Correct Answer Traditional



Correct Answer Form

Your Answer Form











Your Answer Product



Your Answer Money

Multiple Choice Single Answer Question In which stage of Product life cycle, brand choice is heavily influenced by

reference group Correct Answer Maturity


True/False Question Companies apply a variety of price adjustment strategies to account for

differences in customer segments and situations. Correct Answer True

Your Answer True


Indians.


Your Answer False

Select The Blank Question ________ of physical distribution activities increases it's productivity as well as

of manufacturer. Correct Answer Automation

Your Answer Optimisation




Your Answer False




Multiple Choice Single Answer Question These groups tend to informal behavoiur and there is continuous interaction

among people Correct Answer Primary

Your Answer Membership



Your Answer True








cycle.


Your Answer Price

Multiple Choice Multiple Answer Question How does 'structure' reduce internal uncertainity arising out of human behaviour


Your Answer Departmentalisation , Specialisation

True/False Question Product variety marketing presents different choices to set the companys'

product apart from competitors. Correct Answer True

Your Answer True

Match The Following






increase


price


price












Select The Blank Question A speciality product is ________ intensively distributed than a shopping product

Correct Answer Less

Your Answer Less

Multiple Choice Single Answer Question General Electric Matrix is divided into how many cells

Correct Answer 9

Your Answer 9


segments
















Correct Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party

Your Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party


Correct Answer True

Your Answer True















Correct Answer True

Your Answer False


Correct Answer True

Your Answer True

Multiple Choice Single Answer Question Advantage of multi-variate segmentation is :



Select The Blank Question ________is a strong internal stimulus impelling action


Your Answer Drive



Your Answer Debt , Equity



Your Answer Greater




True/False Question The demand for a specific brand within a product category is called

selective demand.

Correct Answer True

Your Answer True



Your Answer Profit






Multiple Choice Single Answer Question What involves review of projected sales, costs and profits.





Your Answer False



Your Answer Objectives , Process and feedback


social system Correct Answer True

Your Answer True

Select The Blank Question Japan's major productivity gains are the results of social changes brought

about by ________






True/False Question Rise and fall of interest rates has a major effect on consumer's decision

to buy products on credit Correct Answer True

Your Answer True

Select The Blank Question ________ directs the flow of goods and services from the producer to the

ultimate consumer




True/False Question Marketing involves a backward communication from consumer to

producer

Correct Answer True

Your Answer True








Match The Following




Strategies How to achieve objectives Top Management







Your Answer False




True/False Question Augmented product includes the actual product plus any additional

services such as maintenance, intallation etc. Correct Answer True

Your Answer True

Select The Blank Question The benefits of a change in process are defined in terms of ________

cost savings



Your Answer Fixed







Match The Following




Open bid Contract awarded to lowest bidder






Deep Assortment Carrying a product family in depth, drawing on many

producer's output

Carrying a product family in depth, drawing on many

producer's output















Your Answer Binary

Multiple Choice Single Answer Question This approach estimates sales potential of a territory by estimating the




Multiple Choice Single Answer Question These are moves that will pay off irrespective of what happens in the

future Correct Answer No-regret moves





Multiple Choice Single Answer Question Mission statements for marketing oriented organisation are framed in

terms of :


Your Answer Customer want satisfaction











Your Answer Basic stock

Multiple Choice Single Answer Question Which is the shortest marketing channel for an industrial product?











Your Answer False






Your Answer False

Match The Following





achieved.



demand and supply.






channel under one participant's control.


Multiple Choice Single Answer Question Deciding on the number of intermediaries to be employed by a producer is called:





Your Answer Growth

True/False Question In pure competition many sellers and buyers are there and have major effect on



Your Answer False









Your Answer Sender transmits message , Receiver receives message





Multiple Choice Single Answer Question This data is collected to deal with a special problem

Correct Answer Non-recurrent data


Select The Blank Question Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers.


Your Answer Title



Your Answer Decline

True/False Question Style of a company are the patterns of actions taken by members of top management

over a period of time Correct Answer True

Your Answer True


Correct Answer Need

Your Answer Need

Select The Blank Question Skimming pricing involves________ risk.

Correct Answer Low

Your Answer High


Correct Answer True

Your Answer True



Your Answer Increase in industry's sales , Induce acceptance of new product


Multiple Choice Multiple Answer Question The micro-environment consists of following components:



Multiple Choice Single Answer Question Which is the products that potential customers do not know about it or they do not want

yet. Correct Answer Unsought



Correct Answer True

Your Answer True




Select The Blank Question ________ is a broad plan of action for using an organisation's resources to accomplish a

objective



True/False Question Boston consultance group Matrix focusses on future business.


Your Answer False

Multiple Choice Multiple Answer Question How does 'structure' reduce external uncertainity arising out of human behaviour



Multiple Choice Single Answer Question This pricing objective involves setting a low price to discourage entry of new firms.






Your Answer Price



Your Answer Function , Methodology , Experimental




True/False Question "To increase the market share of our product" .Is it a well defined objective?


Your Answer False

Select The Blank Question Buyer's response in ________ method may not be applicable in other markets






Multiple Choice Single Answer Question New products enter the market and old customers make repeat purchase during which


Your Answer Growth



Your Answer Market attractiveness , Business strength

Multiple Choice Single Answer Question Marketer has no control over setting the price in which type of market structure?





Your Answer True

Multiple Choice Single Answer Question It appraises the organisation's capacity to respond to these opportunities and threats






Multiple Choice Single Answer Question Depression stage in business cycle is also called

Correct Answer Bust

Your Answer Bust

Match The Following













Select The Blank Question ________ is an important tool for planning and controlling the firm’s

activities



Match The Following


Many sellers and buyers and none of them have much effect on the total demand, supply and product's market

price




Many sellers and buyers and each seller's offering is somewhat different than others

Monopolistic Monopoly



Your Answer Market coverage , Costs , Buyer characteristics


achieved








Your Answer More dogs , Less dogs , Few stars




Your Answer Capital , Technology , Machine

True/False Question Psychogenetic needs are intense enough to motivate a person to act

immediately


Your Answer False

True/False Question The super structure indicates ways in which company's tasks are


Correct Answer True

Your Answer False

True/False Question Marketing and production costs are high in multi-segment strategy

Correct Answer True

Your Answer False







Multiple Choice Single Answer Question Put the stages of adoption process in order



True/False Question In negotiated contracts, the bid selected by buyer is not necessarily

the lowest

Correct Answer True

Your Answer False

Multiple Choice Single Answer Question It is a reduction in list price granted to channel members for

performing marketing functions





Correct Answer True

Your Answer True



Correct Answer True

Your Answer True

Select The Blank Question Toffees and chocolates, magazines etc are examples of ________

products


Your Answer Impulse



Your Answer Data



Your Answer One thing of value , There is time and place of agreement , Agreed

upon conditions




Multiple Choice Single Answer Question It appraises the organisation's capacity to respond to these

opportunities and threats



True/False


Question Marketing strategies are developed to support broad marketing

objectives

Correct Answer True

Your Answer True



Your Answer Push money allowance , Cash rebates , Promotional allowance

Select The Blank Question ________ routinely performs all functions on recurrent, internal and

external data




Correct Answer Time

Your Answer Time




Your Answer External

Select The Blank Question The onus of advertising, pricing and sales promotion policies is put on











Multiple Choice Multiple Answer Question How does 'structure' reduce internal uncertainity arising out of human

behaviour



Multiple Choice Single Answer Question Groups having a direct influence on a person are called


Your Answer Reference groups

Multiple Choice Single Answer Question " When to order" is called


Your Answer EOQ

Multiple Choice Single Answer Question This approach estimates sales potential of a territory by estimating the

number of units of a product category that a buyer buys from all suppliers multiplied by the number of potential buyers in that territory


Your Answer Breakup approach

Multiple Choice Single Answer Question Decline in buying power due to price levels rising more rapidly than

income is called




products.


Your Answer Special



Your Answer Symbols

Match The Following




characteristics













Your Answer False

Multiple Choice Single Answer Question Interpersonal communication is between:



True/False Question Marketing concept provides a balance to the exchange process within

the social system

Correct Answer True

Your Answer True



Your Answer Increase in industry's sales , Induce acceptance of new product , Gain

initial distribution










True/False

Question "Idea screening" stage reduces the number of ideas based on

company's criteria.

Correct Answer True

Your Answer False




Correct Answer Assumes factory as an isolated entity, It measures only the cost of producing

Your Answer Assumes factory as an isolated entity, It measures only the cost of producing



Your Answer Not accurate , Time consuming







Multiple Choice Multiple Answer Question How does 'structure' reduce external uncertainity arising out of human

behaviour


Your Answer Research and planning , Forecasting , Division of labour




Select The Blank Question ________ product is sold for use in producing other goods or services









Your Answer False

Select The Blank Question ________ distribution is used when a small percentage of customers account

for a large part of sale.



Multiple Choice Multiple Answer Question Income,occupation,education, age,marital status are factors of which type of

segmentation? Correct Answer Geographic , Demographic






Correct Answer Need

Your Answer Need



Your Answer Cost plus pricing , Fixed price , Fixed price and incentive




Select The Blank Question Wholesalers and retailers help manufacturer in carrying ________ flow to

final buyers. Correct Answer Title

Your Answer Title







Your Answer Manufacturer , Middlemen

Match The Following







Correct Answer True

Your Answer True


Correct Answer Culture , Social class








Match The Following












mission , Resources Your Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation

mission , Resources True/False Question Macro environment is composed of the major forces that pose opportunities

and create threat for the Co.

Correct Answer True

Your Answer True


marketing process.

Correct Answer True

Your Answer True




True/False Question The greater the number of substitutes for a product, the less price elastic is

its demand.


Your Answer True




True/False Question Change in company's strategy gives rise to problems necessitating a new

structure to be made Correct Answer True

Your Answer True





Your Answer Product





skills and abilities for assignments in the company Correct Answer Staffing





Multiple Choice Single Answer Question This strategic posture plays a leadership role in establishing how the industry

operates Correct Answer Shapers

Your Answer Shapers

True/False Question Market segmentation is the decision to identify different groups that compose

the market and to develop specific product for each of these groups. Correct Answer False

Your Answer True

Select The Blank Question ________ directs the flow of goods and services from the producer to the

ultimate consumer



Multiple Choice Single Answer Question Marketer has no control over setting the price in which type of market

structure? Correct Answer Competition






True/False Question The demand for necessities tends to be more price elastic than the demand

for luxury products.


Your Answer False




Multiple Choice Single Answer Question It provides a way to bring in the people dimension in macro company analysis

without using psychological models of human behaviour


Your Answer Duty





Correct Answer Form

Your Answer Form


environment.


Your Answer Macro




Correct Answer Weight, Complexity, Perishability

Your Answer Complexity, Perishability




meaning True/False Question Augmented product includes the actual product plus any additional services


Correct Answer True

Your Answer True






tendencies towards object Correct Answer Attitudes





Multiple Choice Single Answer Question These groups tend to informal behavoiur and there is continuous interaction

among people Correct Answer Primary

Your Answer Primary

Multiple Choice Single Answer Question To avoid price competition, Marketer will set which of the following price?


Your Answer Below market level

True/False



hierarchy Correct Answer True

Your Answer True

Multiple Choice Single Answer Question This data is originated by original research through observation/ enquiry



True/False Question Boston consultance group Matrix focusses on future business.


Your Answer False


Correct Answer True

Your Answer True




True/False Question Publicity is news carried in the mass media about a firm and its products,

policies or actions.

Correct Answer True

Your Answer True






Your Answer Profit





Match The Following


Air-freight It is the best quality type of transportation available.

It is the best quality type of transportation available.


It increases as the quantity ordered increases.



Pipe-line It is used to transport petroleum products to refineries.

It is used to transport petroleum products to refineries.



Your Answer Accessible , Actionable , Measurable

Select The Blank Question Concentration on that segment of market which has the maximum number

of people is called ________ Correct Answer Market fallacy







Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in





Correct Answer Time

Your Answer Time

Match The Following


Many sellers and buyers and none Pure competition Pure competition


of them have much effect on the



Monopoly Monopoly

Few sellers but account for bulk ofindustry's sales

Oligopoly Oligopoly










Multiple Choice Single Answer Question Higher the perceived quality of the product, higher will be the perceived

price. Such products are called: Correct Answer Prestige







Your Answer Impulse



Your Answer Greater utility , Compatability with society




Your Answer Greater



Your Answer Symbols







Multiple Choice Single Answer Question This involves developing two or more market strategies for two or more

market segments Correct Answer Multi-segmentation


Multiple Choice Single Answer Question Producer--->Wholesaler--->Retalier--->Consumer is a common channel for

:




Correct Answer It is used for products whose freight cost is large in relation to product's value , Buyers in different areas pay different delivered prices

Your Answer It is used for products whose freight cost is large in relation to product's value , Buyers in different areas pay different delivered prices

Select The Blank Question ________ occurs when people inspite of being qualified and experienced

and trained have to settle for a low level job. Correct Answer Underemployment










True/False Question Experimental research involves obtaining data from respondents in person,

mail or by phone


Your Answer False


Correct Answer True

Your Answer True




Multiple Choice Single Answer Question The tool that a sender uses to reach to the receiver is called:


Your Answer Message







True/False Question Product, place and promotion elements in the marketing mix are viewed as

cost factors. Correct Answer True

Your Answer False




Correct Answer Exchange, Transaction, Transfer

Your Answer Exchange, Transaction, Transfer

True/False Question Indirect channels for industrial products are longer than consumer product

channels. Correct Answer False

Your Answer False




Multiple Choice Single Answer Question Higher the perceived quality of the product, higher will be the perceived

price. Such products are called: Correct Answer Prestige





True/False Question The cultural environment shows long term trends towards a hedonistic

society.

Correct Answer True

Your Answer True



Your Answer Title

Select The Blank Question ________ is a part of the company that has a separate mission and

objectives

Correct Answer SBU

Your Answer SBU












Match The Following













Select The Blank Question ________ leads to generalisation where similar stimulus generate the

















True/False Question Staffing function applies to all company levels irrespective of levels of

hierarchy Correct Answer True

Your Answer True







Multiple Choice Single Answer Question In which phase of production era, the producer and consumer are the same

? Correct Answer Subsistence





True/False


Question Change in company structure from divisional to matrix also mean changes

in the systems in various degrees Correct Answer True

Your Answer True



Your Answer Money






Your Answer Sales


Correct Answer True

Your Answer True


Correct Answer Form

Your Answer Form


Correct Answer True

Your Answer True

Match The Following


Trade discount Reduction in list price to channel

menbers

Reduction in list price to channel

menbers



Discount percetage increases as






Correct Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and

show where they occur Your Answer Identifies quality and productivity from a production process , Identifies

impact of any change on performance , Integrates manufacturing with business strategy



Correct Answer True

Your Answer True

Multiple Choice Single Answer Question These are moves that will pay off irrespective of what happens in the

future Correct Answer No-regret moves














Correct Answer True

Your Answer True

Select The Blank Question ________ routinely performs all functions on recurrent, internal and

external data Correct Answer Recurrent data system(RDS)




Correct Answer True

Your Answer True

Multiple Choice Single Answer Question Which is the products that potential customers do not know about it or

they do not want yet. Correct Answer Unsought



Correct Answer Need

Your Answer Need












Your Answer Greater





Your Answer Buyer preferences , Population , Increase in buying power



Your Answer Goods



Your Answer Drive


Correct Answer True

Your Answer True

Multiple Choice Single Answer Question It is is the data which has been converted to a useful form for decision making












Multiple Choice Single Answer Question It is the starting place for relating an organisation to its environment


Correct Answer Situation assessment


Multiple Choice Single Answer Question This portfolio involves major capital investments which will result in either large pay offs

or large losses





Your Answer True

Match The Following


Encoding Putting meaning to symbols conveyed as messages

Putting meaning to symbols conveyed as messages

Decoding Interpreting the message by receiver

Interpreting the message by receiver


process


process


sender


sender



Your Answer Decision


Correct Answer True

Your Answer True

Multiple Choice Single Answer Question Advantage of multi-variate segmentation is :









Your Answer Supplier mix , Marketing mix , Customer mix

Match The Following



ordered increases.

It increases as the quantity ordered

increases.


ordered increases.


ordered increases.




















Your Answer Sales


Correct Answer Compatability with society , Lower price , Greater utility














Your Answer Complexity , Perishability , Buyer wants for a specific product

Multiple Choice Single Answer Question Organisations that acquire goods and services that are sold/rented and supplied to others








Your Answer Aggregation

Multiple Choice Single Answer Question Members of this group have attained a position through exceptional ability in their

profession or business




Correct Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied

by the total number of potential buyers in that territory to arrive at total sales Your Answer Sales potential varies with country's general level of economic activity , Market and sales

potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales









Correct Answer Form

Your Answer Form




Multiple Choice Single Answer Question What involves review of projected sales, costs and profits.



True/False Question MIS provides marketers with the right amount and type of information in a timely fashion.

Correct Answer True

Your Answer True

True/False Question Executive judgement technique may be used to supplement other techniques

Correct Answer True

Your Answer True












Correct Answer True

Your Answer False



Your Answer Special







True/False Question Rise and fall of interest rates has a major effect on consumer's decision to buy products

on credit Correct Answer True

Your Answer True


MM assgn:17: Raj


achieved











Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in











activities








Correct Answer Form

Your Answer Form

True/False Question Warehouses are needed when supply sources and markets are located close

by. Correct Answer False

Your Answer False


the information required in communicating with the final buyers.

Correct Answer True

Your Answer True


various degrees

Correct Answer True

Your Answer True




Multiple Choice Multiple Answer Question How does 'structure' reduce external uncertainity arising out of human

behaviour
















Your Answer False



Your Answer Discounts , Samples , Coupon offers


Correct Answer True

Your Answer True



Your Answer Inform , Remind



Your Answer High growth , High share SBUs














True/False Question Logistics is an area of potentially high cost saving and improves customer

satisfaction. Correct Answer True

Your Answer True



Your Answer False

True/False Question Systems are formal and informal rules and regulations that complements the

company structure Correct Answer True

Your Answer True


implementation and control. Correct Answer Planning


Match The Following










Multiple Choice Single Answer Question This portfolio involves major capital investments which will result in either


large pay offs or large losses






True/False Question The demand for necessities tends to be more price elastic than the demand

for luxury products. Correct Answer False

Your Answer False


products.


Your Answer Special

Match The Following



ordered increases.


ordered increases.





Air-freight It is the best quality type of transportation available.

It is the best quality type of transportation available.





behaviour Correct Answer Control mechanism , Departmentalisation



markets









Your Answer Profit


?





Your Answer Sales





or coordinated

Correct Answer True

Your Answer True






True/False Question Augmented product includes the actual product plus any additional services


Correct Answer True

Your Answer True






Your Answer True

True/False Question Staffing function applies to all company levels irrespective of levels of

hierarchy

Correct Answer True

Your Answer False









Your Answer Not accurate , Time consuming , Sales may be inflated or deflated by sales

team Multiple Choice Multiple Answer Question The micro-environment consists of following components:


Your Answer External environment of the company , Marketing intermediaries , Customers








Your Answer Homogeneous




Multiple Choice Single Answer Question These items are directly bought by industrial buyers from producers rather

than the middlemen


Your Answer Durables


what all stages of buying process Correct Answer Need recognition , Purchase decision


Multiple Choice Single Answer Question What is product development?



Multiple Choice Single Answer Question It is the series of marketing institutions that help in moving the product

from producer to the ultimate user.




Correct Answer True

Your Answer True

Multiple Choice Single Answer Question In which stage of product life cycle , reference group influence is strong in





Select The Blank Question ________ allowance is used to communicate about the values of the





Correct Answer Price cut causes revenue to decrease , Price rise causes revenue to

increase Your Answer Price rise causes revenue to increase , Price do not remain steady , Price

cut causes revenue to decrease Multiple Choice Multiple Answer Question Types of psychological pricing are


Your Answer Prestige , Variable



Your Answer Data collected for a special problem

Match The Following
















Select The Blank Question Customer's changing wants and their behaviour can be better understood

in ________ distribution.

Correct Answer Direct

Your Answer Vertical







Multiple Choice Single Answer Question Here the organisation acquires the operations of one or more other

organisations on the same level. Correct Answer Horizontal integration


Match The Following



sender


sender






receiver


receiver


process


process


Correct Answer Need

Your Answer Need


Correct Answer True

Your Answer True


Multiple Choice Single Answer Question A superior product is priced at



Select The Blank Question ________ provides more information than Advertising and is relatively

inexpensive. Correct Answer Publicity


True/False Question The hypothesis may prove to be either right or wrong

Correct Answer True

Your Answer True



Your Answer True



Your Answer Formal



Your Answer Cues , Response , Discrimination



Your Answer True


about by ________





Correct Answer Form

Your Answer Form

Multiple Choice Single Answer Question It is an approach to cost reduction in which components are studied to

determine if they can be made by cheaper methods of production







Correct Answer Time

Your Answer Time Multiple Choice Multiple Answer Question The basic goals in introductory stage are



True/False Question Marketer discourages his brand users for brand switching.

Correct Answer True

Your Answer False

True/False Question Group influence is weak both in product and brand choice in Decline stage

of Product life cycle Correct Answer True

Your Answer True



Select The Blank Question ________ planning determines the number , location and ownership of

warehouses.




cycle. Correct Answer Price




Your Answer Leader pricing

Match The Following






have relatively a low value in relation to weight.


The advantage is speed and flexibility in carrying small loads.







Your Answer Receiver receives message , Message has meaning




Select The Blank Question Concentration on that segment of market which has the maximum number of

people is called ________







Your Answer Newspaper


social system

Correct Answer True

Your Answer False

Select The Blank Question ________ routinely performs all functions on recurrent, internal and external

data Correct Answer Recurrent data system(RDS)





Multiple Choice Single Answer Question Higher the perceived quality of the product, higher will be the perceived price.

Such products are called:




Correct Answer True

Your Answer False



Your Answer Actionable




Multiple Choice Single Answer Question This strategic posture plays a leadership role in establishing how the industry

operates






Your Answer Iron pipes

True/False Question Product concept testing through physical presentation increase the reliability

of test. Correct Answer True

Your Answer False

Match The Following


Deep Assortment Carrying a product family in depth, drawing on many

producer's output



manufacturer


drawing on many producer's

output

Open bid Contract awarded to lowest bidder Carrying many unrelated product

lines





oice Single An Multiple Ch swer Question In which stage of product life cycle , reference group influence is strong in




oice Multiple A Multiple Ch nswer Question Commercial sources have following sources


Your Answer Mass media

oice Multiple A Multiple Ch nswer Question The reseller's assortment influences it's


Your Answer Customer mix

Blank Select The Question ________ exists when a few large independent firm accounts for bulk of an





Correct Answer True

Your Answer True



Your Answer Geographic , Psychographic , Behavioural

True/False Question "Idea screening" stage reduces the number of ideas based on company's

criteria.

Correct Answer True

Your Answer False



Your Answer Transaction , Transfer


Correct Answer There is time and place of agreement , Two things of value , Agreed upon

conditions Your Answer One thing of value , Two things of value



Your Answer High costs , High market coverage

Select The Blank Question ________ provides more information than Advertising and is relatively

inexpensive. Correct Answer Publicity








Correct Answer 9

Your Answer 4



Your Answer Cost plus pricing , Variable Price

Multiple Choice Single Answer Question It focusses on one or more selected market segments and develops separate

marketing mix for each segment Correct Answer Target Marketing


Multiple Choice Single Answer Question In this market, organisation acquires goods for the purpose of renting to

others at profit





Your Answer EOQ



Your Answer Beliefs



Your Answer Dependable , Actionable , Measurable



impact of any change on performance , Instantly spots malfunctions and show where they occur

Your Answer Identifies impact of any change on performance



Correct Answer True

Your Answer False



Your Answer Transfer


Correct Answer True

Your Answer False

Select The Blank Question ________ method is suitable for products with a stable demand pattern





Your Answer Unitary



Your Answer False


lowest Correct Answer True

Your Answer True



Your Answer False





Your Answer True



Your Answer One market mix for target market , Number of pricing strategies , One

distribution and promotion strategy Multiple Choice Single Answer Question The input to 'Stimulus Response Model' is


Your Answer Stimuli




Multiple Choice Single Answer Question In which stage of Product life cycle, brand choice is heavily influenced by

reference group





Correct Answer True

Your Answer False

Match The Following





increase


price






decrease

Change in quantity demanded Increase in quantity demanded due to reduction in price








Your Answer Equal


activities Correct Answer Sales Forecast




Your Answer Direct




True/False Question Companies have strenghts in a number of areas but their key strength are

few in number

Correct Answer True

Your Answer True

Match The Following




Intangible sources Information, time and technology Forward communication

Consumer to producer Backward communication Information, time and technology

Multiple Choice Multiple Answer Question Target marketing involves





Question It is the process of influencing one's behaviour by sharing ideas, feelings

and information. Correct Answer Communication







Your Answer Well advertised


market.


Your Answer Quality










Your Answer True



Your Answer True


Correct Answer It is used for products whose freight cost is large in relation to product's value , Buyers in different areas pay different delivered prices


Your Answer Distant buyers pay less than the actual cost of shipping , Buyer pays the

entire freight charges assuming the risks in transportation , It is used for products whose freight cost is large in relation to product's value




Select The Blank Question ________ is a broad plan of action for using an organisation's resources to




True/False Question High level of public scrutiny tends to make Govt. decisions slow.

Correct Answer True

Your Answer True


various degrees Correct Answer True

Your Answer True







Your Answer Corporate affairs

True/False Question The greater the number of substitutes for a product, the less price elastic is

its demand.


Your Answer True






or coordinated

Correct Answer True

Your Answer True






Your Answer Culture , Government policy

Select The Blank Question ________ is a part of the company that has a separate mission and

objectives Correct Answer SBU

Your Answer SBU

Multiple Choice Single Answer Question This involves developing two or more market strategies for two or more

market segments Correct Answer Multi-segmentation


Multiple Choice Single Answer Question It is that element of a plan that specifies what is to be accomplished





Your Answer Cement



Your Answer Generated from within the firm




Your Answer Option valuation model

Multiple Choice Single Answer Question It refers to the effect price changes have on quantity demanded of a






Your Answer Technology , Machine , Time

Multiple Choice Single Answer Question Mr "X" has recently been chucked out from his job and is now searching for

a new one.His unemployment is called



True/False Question Executive judgement technique may be used to supplement other

techniques

Correct Answer True

Your Answer False


Correct Answer Cues, Drives, Response

Your Answer Cues, Drives, Discrimination


Correct Answer Sales potential varies with country's general level of economic activity, Market and sales potential is based on economic forecast, Number of units


Your Answer Market and sales potential is based on economic forecast, Number of units that a buyer buys is multiplied by the total number of potential buyers in

that territory to arrive at total sales, Economic forecasts are available from

industry trade associations



Match The Following

















Your Answer Price cut causes revenue to decrease



Your Answer Simple trend analysis , Correlation method







revenue is less than average revenue Your Answer The additional cost of each unit of product , It is useful for new products




Multiple Choice Single Answer Question Pricing that enables sales people to tailor their prices to a prospect's situation is called


Your Answer Competitive bidding

Multiple Choice Single Answer Question It is the process of identifying smaller markets within a larger market.





Your Answer Safety


Correct Answer Form

Your Answer Time



Your Answer Made to order



Your Answer Vertical dimension



Your Answer One market mix for target market , Inventory and distribution costs are high







Your Answer True


















Your Answer It measures only the cost of producing , It uses time as a unit of measure , Savings are in

terms of time saved

True/False Question Market segmentation is the decision to identify different groups that compose the market

and to develop specific product for each of these groups.



Your Answer True



Your Answer Number of consumers are more , Consumers are geographically concentrated , Consumers buy smaller quantities

Select The Blank Question In ________ pricing buyers pay different prices under the same conditions , in the same

quantities and at the same time Correct Answer Variable



Correct Answer True

Your Answer True



Your Answer Coupon offers , Samples



Your Answer Convenience

Select The Blank Question ________ exists when a few large independent firm accounts for bulk of an industry's

sales.



True/False Question MIS provides marketers with the right amount and type of information in a timely fashion.

Correct Answer True

Your Answer True

Select The Blank Question ________ occurs when people inspite of being qualified and experienced and trained have

to settle for a low level job.




Multiple Choice Single Answer Question This distribution limits intermediaries to one per given territory.




process. Correct Answer True

Your Answer True

Select The Blank Question ________ allowance is used to communicate about the values of the product and special

event



Select The Blank Question ________ research involves using past experiences to find solutions to marketing

problems




Correct Answer True

Your Answer False


Correct Answer True

Your Answer True

Match The Following



sender


sender






receiver



Noise It interferes with communication process

It interferes with communication process












True/False Question Changes in company structure also necessitates changes in the systems in various

degrees

Correct Answer True

Your Answer True



Your Answer Marketing mix , Customer mix




final buyers.


Your Answer Title







True/False Question Psychogenetic needs are intense enough to motivate a person to act

immediately Correct Answer False

Your Answer True


about by ________ Correct Answer Statistical quality control






Correct Answer True

Your Answer True



Your Answer False










Correct Answer True

Your Answer True

Select The Blank Question A change in quantity demanded of a product is caused by a change in its

________.


Your Answer Price


? Correct Answer Subsistence







Your Answer Sales



Your Answer Values










Your Answer False



Your Answer False

True/False Question Inndustrial goods are sold to end-users for personal consumption.


Your Answer False







Match The Following


Demand elasticity Effect on price due to change in quantity demanded and revenue

Effect on price due to change in quantity demanded and revenue


price


price
















Multiple Choice Single Answer Question Members of this group perform unskilled work and are poorly paid. They

fall near the poverty line Correct Answer Upper-Lower



Correct Answer Form

Your Answer Form













Multiple Choice Single Answer Question Members of this group are average white and blue collar workers who aim

for better living




Match The Following





Negotiated Contract Direct negotiation with one or more companies covering project

and terms

Direct negotiation with one or more companies covering project

and terms







Your Answer People with desires , People with willingness to buy , People with willingness and ability to buy




Multiple Choice Single Answer Question The price cut causes large increase in quantity sold and price rise results in

fall in quantity sold. This demand is called











Your Answer Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect.

True/False


Question Image building pricing objective reduces the price war among competitor.

Correct Answer True

Your Answer True






Your Answer Greater




True/False Question Product, place and promotion elements in the marketing mix are viewed as

cost factors. Correct Answer True

Your Answer True























Select The Blank












True/False


Correct Answer True

Your Answer True

True/False




Your Answer False










Question It sets a sales performance standard against which actual sales results can be

compared with potential sales



True/False


Correct Answer True

Your Answer True



Correct Answer Identifies quality and productivity from a production process , Identifies impact of any

change on performance , Instantly spots malfunctions and show where they occur

Your Answer Identifies impact of any change on performance , Instantly spots malfunctions and


Select The Blank








Your Answer Desire









Select The Blank


consumer



Select The Blank




Select The Blank

Question Japan's major productivity gains are the results of social changes brought about by

________



Match The Following



opportunities

Some fit and

some misfit

Gap analysis Difference between

desired and

projectedperformance

Managing SBU's

by a corporate

Corporate parenting Managing SBU's by

a corporate

Give the highest

priority


Heartland business Give the highest

priority

Difference

between desired and projected

performance

Select The Blank



Your Answer Belief

True/False

Question Companies have strenghts in a number of areas but their key strength are few in

number

Correct Answer True

Your Answer True




Your Answer Population , Increase in buying power , Buyer preferences


Question Members of this group perform unskilled work and are poorly paid. They fall near the

poverty line






Your Answer Cost plus pricing , Variable Price , Fixed price and incentive


Question It is a reduction in list price that helps marketer to adjust actual price without

changing published list prices







Your Answer Eggs, Bread

True/False


Correct Answer True

Your Answer True











Correct Answer 4C's

Your Answer 4C's




Your Answer Perishability

Select The Blank




Match The Following



total demand,supply and product's market price Pure competition Pure competition





different than others Monopolistic Monopolistic


Question It refers to formal and informal rules, regulations and procedures that complements

the company structure


Your Answer Systems

True/False


phone


Your Answer True


Question To avoid price competition, Marketer will set which of the following price?



Select The Blank



Your Answer Goods

True/False

Question Group influence is weak both in product and brand choice in Decline stage of Product

life cycle

Correct Answer True

Your Answer False

Select The Blank

Question The onus of advertising, pricing and sales promotion policies is put on ________

distribution.



Select The Blank


Correct Answer AIDA


Your Answer AIDA

True/False


Correct Answer True

Your Answer True

True/False

Question Publicity is news carried in the mass media about a firm and its products, policies or

actions.

Correct Answer True

Your Answer True

Select The Blank

Question ________ is a modern plant consisting of modules centered around a stage in the

production process




Question Quantity discrepancy for a convenience product in a marketing channel is adjusted by

:



True/False


Correct Answer True

Your Answer True


MM assgn:24: Senthil

True/False Question In negotiated contracts, the bid selected by buyer is not necessarily the lowest

Correct Answer True

Your Answer True


Correct Answer Push money allowance, Promotional allowance

Your Answer Push money allowance, Cash rebates, Promotional allowance, Damaged goods allowance

True/False Question Change in company's strategy gives rise to problems necessitating a new structure to be

made

Correct Answer True

Your Answer False


Correct Answer Sales potential varies with country's general level of economic activity, Market and sales

potential is based on economic forecast, Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales

Your Answer Sales potential varies with country's general level of economic activity, Market and sales

potential is based on economic forecast, Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales

True/False Question Consumer behaviour is easy to understand in familiar country like India for Indians.


Your Answer True





Correct Answer True

Your Answer True

Multiple Choice Single Answer Question Deciding on the number of intermediaries to be employed by a producer is called:



Match The Following




Gap analysis Difference between desired and projected performance Some fit and some misfit











Your Answer Value




Multiple Choice Single Answer Question Government units that purchase or rent goods for carrying out main functions of

government is called Correct Answer Government Market




Your Answer Direct


process.

Correct Answer True

Your Answer True













Your Answer Habits

Select The Blank Question ________ exists when a few large independent firm accounts for bulk of an industry's

sales.




Correct Answer Form


Select The Blank Question Optimum marketing mix is obtained using analysis, ________, implementation and

control.







coordinated Correct Answer True

Your Answer True

Multiple Choice Single Answer Question It sets a sales performance standard against which actual sales results can be compared

with potential sales












Your Answer Belief

Match The Following








Correct Answer True

Your Answer True




Multiple Choice Single Answer Question The company earns an acceptable rate of return on their net sales.This profitability




Multiple Choice Single Answer Question It helps an organisation to cope with future by setting objectives and making strategies

to achieve them Correct Answer Planning











Correct Answer True

Your Answer True

Multiple Choice Multiple Answer Question The areas which become active after promotion budgets have been set and funds are

allocated to promotion mix elements. Correct Answer Sales management , Advertising



Correct Answer True

Your Answer False




Multiple Choice Multiple Answer Question After the new product has passed the conceptual stages it becomes more concrete in

which stages?


Your Answer Test marketing , Commercialisation , Product development , Marketing strategy

development Multiple Choice Multiple Answer Question Total cost concept includes



Multiple Choice Single Answer Question These are the elements of a plan that specify how objectives are to be achieved



Multiple Choice Single Answer Question Members of this class neither possess family status nor unusual wealth but their primary

concern is career



Multiple Choice Single Answer Question It refers to the effect price changes have on quantity demanded of a product and the

firm's sales revenue.






Your Answer Macro


Correct Answer True

Your Answer True

MM assgn :Petrina

Match The Following









Multiple Choice Single Answer Question Quantity discrepancy for a convenience product in a marketing channel is adjusted by :





Your Answer Drive

Multiple Choice Single Answer Question Safety stock available with a company is 200 units and seasonal stock is 150 units. The

usage rate of the product is 5 units/day and lead time is of 10 days. Calculate the basicstock.



Multiple Choice Single Answer Question The price cut causes large increase in quantity sold and price rise results in fall in




Match The Following




line.



company offers.



are related.



product lines.



Correct Answer True

Your Answer True



Your Answer Upswing









Your Answer False



Your Answer False



has something that might be of value to the other party Your Answer Atleast two parties , Each party is capable of communication and delivery , Each party






Select The Blank Question ________ of physical distribution activities increases it's productivity as well as of

manufacturer.








Your Answer Goods

True/False Question Executive judgement technique may be used to supplement other techniques

Correct Answer True

Your Answer True



Your Answer Product











Correct Answer True

Your Answer True








Correct Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is


Your Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is






coordinated

Correct Answer True

Your Answer True








Correct Answer True

Your Answer True




True/False Question Marketer should keep company's mission and marketing objectives in mind while


Correct Answer True

Your Answer True













Select The Blank Question ________ allowance is used to communicate about the values of the product and special

event Correct Answer Promotion


Multiple Choice Single Answer Question The company earns an acceptable rate of return on their net sales.This profitability

objective is called: Correct Answer Target return










Your Answer Factor





Correct Answer True

Your Answer True


Correct Answer True

Your Answer True

Multiple Choice Multiple Answer Question Key concepts of systems view of management includes









Your Answer False





part of sale.















Select The Blank










Resources



Your Answer Quality

Select The Blank Question The onus of advertising, pricing and sales promotion policies is put on ________

distribution.





Your Answer Drive



Your Answer True





Correct Answer True

Your Answer True










Select The Blank Question ________ describes a person's favourable or unfavourable action tendencies towards

object





Your Answer Sales

Match The Following


Wide market coverage is achieved.


Helps in the process of matchingdemand and supply.









Correct Answer True

Your Answer True







Your Answer True





commitments Correct Answer Reserve the right to play


Multiple Choice Single Answer Question As a person acquires additional units of a product, the amount of satisfaction(each unit







Select The Blank Question ________ leads to generalisation where similar stimulus generate the same kind of

response


Your Answer Cues


making pricing decisions. Correct Answer True

Your Answer True








Correct Answer True

Your Answer True















Correct Answer True

Your Answer True





Correct Answer True

Your Answer True

Multiple Choice Single Answer Question This method enables the forecaster to take into consideration seasonal fluctuations and






Your Answer Title



Your Answer True







Match The Following


Motivational research It analyses consumer motives It is used to forecast future valuessuch as sales revenue etc

Historical research Uses past experiences to find solutions

Uses past experiences to find solutions




other factors


relationship between dependent variables




Your Answer False


















response Correct Answer Reinforcement

Your Answer Cues

True/False



Your Answer True








Correct Answer True

Your Answer True














Correct Answer True

Your Answer True

MM assgn:28: GS Kumars



Your Answer False





part of sale.















Select The Blank










Resources



Your Answer Quality


distribution.





Your Answer Drive



Your Answer True





Correct Answer True

Your Answer True










Select The Blank Question ________ describes a person's favourable or unfavourable action tendencies towards

object





Your Answer Sales

Match The Following



achieved.



demand and supply.









Correct Answer True

Your Answer True





demand and supply of the product's market price Correct Answer False

Your Answer True















response


Your Answer Cues



Your Answer True








Correct Answer True

Your Answer True















Correct Answer True

Your Answer True





Correct Answer True

Your Answer True

Multiple Choice Single Answer Question This method enables the forecaster to take into consideration seasonal fluctuations and






Your Answer Title



Your Answer True







Match The Following


Motivational research It analyses consumer motives It is used to forecast future valuessuch as sales revenue etc






other factors


relationship between dependent variables




Your Answer False


















response Correct Answer Reinforcement

Your Answer Cues



Correct Answer True

Your Answer True








Correct Answer True

Your Answer True














Correct Answer True

Your Answer True



lowest

Correct Answer True

Your Answer True



Your Answer Push money allowance , Cash rebates , Promotional allowance , Damaged

goods allowance



Correct Answer True

Your Answer False


Correct Answer Sales potential varies with country's general level of economic activity ,Market and sales potential is based on economic forecast , Number of units

that a buyer buys is multiplied by the total number of potential buyers in thatterritory to arrive at total sales

Your Answer Sales potential varies with country's general level of economic activity ,Market and sales potential is based on economic forecast , Number of units

that a buyer buys is multiplied by the total number of potential buyers in thatterritory to arrive at total sales


Indians.


Your Answer True




True/False Question The demand for a specific brand within a product category is called selective

demand.

Correct Answer True

Your Answer True

Multiple Choice Single Answer Question Deciding on the number of intermediaries to be employed by a producer is

called:



Match The Following















market.


Your Answer Value










Your Answer Direct


marketing process.

Correct Answer True

Your Answer True












Your Answer Habits


industry's sales.




Correct Answer Form










or coordinated Correct Answer True

Your Answer True

Multiple Choice Single Answer Question It sets a sales performance standard against which actual sales results can

be compared with potential sales











Your Answer Belief

Match The Following



characteristics






Correct Answer True

Your Answer True




Multiple Choice Single Answer Question The company earns an acceptable rate of return on their net sales.This

profitability objective is called: Correct Answer Target return


Multiple Choice Single Answer Question It helps an organisation to cope with future by setting objectives and making

strategies to achieve them










Correct Answer True

Your Answer True


funds are allocated to promotion mix elements. Correct Answer Sales management , Advertising


True/False Question Diversification strategy involves diversifying away from their original core

businesses

Correct Answer True

Your Answer False





concrete in which stages? Correct Answer Test marketing , Commercialisation , Product development

Your Answer Test marketing , Commercialisation , Product development , Marketing

strategy development





achieved



Multiple Choice Single Answer Question Members of this class neither possess family status nor unusual wealth but

their primary concern is career Correct Answer Upper-Middle


Multiple Choice Single Answer Question It refers to the effect price changes have on quantity demanded of a product





environment.


Your Answer Macro


Correct Answer True

Your Answer True

MM assgn :30: Deepak


Correct Answer True

Your Answer True

Multiple Choice Single Answer Question These items are directly bought by industrial buyers from producers rather than the

middlemen Correct Answer Expensive


Select The Blank Question ________ is a broad plan of action for using an organisation's resources to accomplish a

objective Correct Answer Strategy




multiplied by the total number of potential buyers in that territory to arrive at total sales Your Answer Sales potential varies with country's general level of economic activity , Number of units

that a buyer buys is multiplied by the total number of potential buyers in that territoryto arrive at total sales , Economic forecasts are available from industry trade

associations



Your Answer False


Correct Answer True

Your Answer False






Your Answer Source , Marketer , Recipient

Multiple Choice Single Answer Question These groups tend to informal behavoiur and there is continuous interaction among

people Correct Answer Primary




Your Answer Prestige , Variable , Odd , Leader







Multiple Choice Single Answer Question What is product development?






Multiple Choice Single Answer Question The tool used for decision making in ' The alternate futures ' scenario is





Your Answer Time consuming , Sales may be inflated or deflated by sales team





Correct Answer True

Your Answer True

Multiple Choice Single Answer Question This data is originated by original research through observation/ enquiry



True/False Question Survey of buyers' intentions technique is comparatively costly and the data gathered is

of questionable value.

Correct Answer True

Your Answer True




Your Answer The additional cost of each unit of product , It ignores non price competition , Marginalrevenue is less than average revenue



Your Answer Habits

Multiple Choice Single Answer Question What is Market Penetration?



True/False Question Product variety marketing presents different choices to set the companys' product apart

from competitors. Correct Answer True

Your Answer True


distribution.



True/False Question Changes in consumer's buying patterns affects channel's horizontal and vertical

dimensions.

Correct Answer True

Your Answer True

Match The Following







ordered increases.




ordered increases.


ordered increases.





have relatively a low value inrelation to weight.

Match The Following






False True/ Question Demand for industrial goods fluctuate more than consumer demand

Correct Answer True

Your Answer False

False True/ Question Demand is highly elastic for industrial goods


Your Answer False

The Blan Select k Question Low value but bulky products move through________ channels.


Your Answer Short

Choice Multiple Answer Multiple Question Senses in our body are


Your Answer Taste , Ear , Touch , See

Choice Multiple Answer Multiple Question Research design is classified as :



Choice Multiple Answer Multiple Question For exchange to take place, which conditions must be satisfied ?

Correct Answer Atleast two parties , Each party is capable of communication and delivery , Each partyhas something that might be of value to the other party






The Blan Select k




ultiple Choice ngle AnswerM Si Question What is Recurrent data?



The Blan Select k Question Specific ________ emerge from broad stratefgies



The Blan Select k Question ________ occurs when people inspite of being qualified and experienced and trained




The Blan Select k Question ________ allowance is used to communicate about the values of the product and special

event



ultiple Choice ngle AnswerM Si Question It is an approach to cost reduction in which components are studied to determine if they

can be made by cheaper methods of production Correct Answer Product Value Analysis


Choice Multiple Answer Multiple Question Advantages of Zone pricing

Correct Answer It is used for products whose freight cost is large in relation to product's value , Buyersin different areas pay different delivered prices

Your Answer Distant buyers pay less than the actual cost of shipping , It is used for products whosefreight cost is large in relation to product's value , Buyers in different areas pay different

delivered prices

Multiple Choice ngle AnswerSi Question Mission statements for marketing oriented organisation are framed in terms of :





Your Answer One thing of value , There is time and place of agreement , Agreed upon conditions


Correct Answer True

Your Answer True

Multiple Choice Single Answer Question Lead time for a product is 10 days and usage rate is 6 units/day. Reorder point will be …


Your Answer 1.5 units




MM assgn :31: Gaurav


Correct Answer True

Your Answer True








Correct Answer Form

Your Answer Form









Your Answer Special

Select The Blank Question ________ guides the development of advertisements and personal sales presentations.

Correct Answer AIDA


Select The Blank Question ________ is a part of the company that has a separate mission and objectives

Correct Answer SBU

Your Answer SBU





yet.




Correct Answer True

Your Answer False

Multiple Choice Single Answer Question It helps an organisation to cope with future by setting objectives and making strategies

to achieve them






Select The Blank Question ________ occurs when people inspite of being qualified and experienced and trained

have to settle for a low level job. Correct Answer Underemployment




Your Answer True



Your Answer Sales




Match The Following



product items within each productline.





are related.



product lines.














Multiple Choice Single Answer Question In Cost Optimisation :






Multiple Choice Single Answer Question Mission statements for marketing oriented organisation are framed in terms of :










commitments









Select The Blank Question In ________ pricing buyers pay different prices under the same conditions , in the







True/False Question Inndustrial goods are sold to end-users for personal consumption.


Your Answer False






Your Answer False


segments














consumers is easy to detect. Your Answer Number of consumers are more , Consumers are geographically concentrated ,

Consumers buy smaller quantities



has something that might be of value to the other party Your Answer Atleast two parties , Each party has something that might be of value to the other party



Your Answer False

Multiple Choice Single Answer Question It is the process of buying out the product developed by someone else


Your Answer Screening

True/False Question Companies have strenghts in a number of areas but their key strength are few in

number

Correct Answer True

Your Answer True

Select The Blank Question Optimum marketing mix is obtained using analysis, ________, implementation and

control. Correct Answer Planning


Match The Following






person


person


other factors

One factor is constant and holding

other factors

RegistrationNumber:

200426720

Name: GauravSubject: Marketing Management

Assignment Status

As On:25/06/2005








Result Pass

23.

1. Gap analysis 1. Misfit with understanding of critical success factors

2. Corporate parenting 2. Some fit and some misfit

3. Heartland business 3. Difference between desired and projected performance

4. Ballast business 4. Managing SBU's by a corporate

5. Give the highest priority

6. Fit well but low opportunities

39.

1. Tangible sources 1. Forward communication

2. Intangible sources 2. Capital, machines,raw material

3. Consumer to producer 3. Marketing

4. Customer is the focal point in 4. Selling

5. Backward communication

6. Information, time and technology

40.

1. Inventorycarrying cost

1. It is used to transport petroleum products to refineries.

2. Order processing

cost

2. It is the best quality type of transportation available.

3. Pipe-line 3. It increases as the quantity ordered increases.

4. Air-freight 4. The advantage is speed and flexibility in carrying small loads.

5. It decreases as the quantity ordered increases.

6. The advantage is low cost for heavy and bulky commoditiesthat have relatively a low value in relation to weight.

41.

1. Encoding 1. A means by which source communicates the message

2. Decoding 2. Interpreting the message by receiver

3. Noise 3. Consumers are selective in choosing messages they receive

4. Feedback 4. It interferes with communication process

5. Putting meaning to symbols conveyed as messages

6. Communication from receiver to sender

49.

1. Law of demand 1. Price cut causes revenue to decrease

2. Change in demand 2. More or less units are bought despite no change in price

3. Change in quantity

demanded

3. Price cut causes revenue to increase

4. Demand elasticity 4. Effect on price due to change in quantity demanded

and revenue

5. More units are demanded at lower price

6. Increase in quantity demanded due to reduction in

price

50.

1. No control over price 1. Unsought products

2. Total control over price 2. Prestige products

3. Direct relationship between price and quality 3. Monopoly

4. Sensitivity to price differential 4. Price awareness

5. Price consciousness

6. Competitive environment

51.

1. Trade discount 1. Given for paying promptly

2. Cumulative quantity

discount

2. Discount percetage increases as the quantity

purchased increases

3. Non-cumulative quantitydiscount

3. Given to induce buyers to place orders in advance of need

4. Cash discount 4. Applies to a single order

5. Reduction in list price to channel menbers

6. Applies to multiple orders

52.

1. Only one seller and no competition permitted legally 1. Oligopoly

2. Few sellers but account for bulk of industry's sales 2. Pure oligopoly

3. Many sellers and buyers and each seller's offering is somewhat


3. Monopoly

4. Many sellers and buyers and none of them have much effect on

the total demand,supply and product's market price

4. Pure

monopoly

5. Purecompetition

6. Monopolistic

53.

1. Objectives 1. Top Management

2. Strategies 2. Middle Management

3. Policies 3. Constraints that limits the alternativesavailable

4. Strategic organisational planning

4. Lower Management

5. How to achieve objectives

6. What is to be accomplished

54.

1. Actual self concept 1. Esteem, Recognition

2. Others self concept 2. Hunger, Thirst

3. Personality 3. Stimulus

4. Biogenetic needs 4. How the person thinks others see him

5. How person views himself

6. Deference, Autonomy




Your Answer Stage in new product development process

Select The Blank Question Concentration on that segment of market which has the maximum number of

people is called ________ Correct Answer Market fallacy



behaviour





Your Answer Binary



Your Answer Rites , Myths , Style

Multiple Choice Single Answer Question It is the most influential primary reference group shaping a buyer's

behaviour


Your Answer Family



Your Answer Innovators , Early adopters

True/False



Your Answer False



Your Answer Increase in buying power , Decrease in buying power , Buyer preferences






Your Answer Belief




True/False Question Style of a company are the patterns of actions taken by members of top

management over a period of time

Correct Answer True

Your Answer True

Multiple Choice Single Answer Question Organisations that acquire goods and services that are sold/rented and

supplied to others





Your Answer Title




True/False Question In pure competition many sellers and buyers are there and have major effect

on demand and supply of the product's market price Correct Answer False

Your Answer True

Multiple Choice Single Answer Question The tool used for decision making in 'A range of futures' scenario is


Your Answer Analogies and pattern recognition

True/False Question Survey of buyers' intentions technique is comparatively costly and the data

gathered is of questionable value. Correct Answer True

Your Answer True

Multiple Choice Single Answer Question 4p's of of Marketing should be considered in conjunction with

Correct Answer 4C's

Your Answer 4C's



Your Answer Low growth , High share SBUs

Match The Following



manufacturer


manufacturer


bidder



Negotiated Contract Direct negotiation with one or more companies covering

project and terms




Carrying a product family in







Your Answer Long

Multiple Choice Single Answer Question Prosperity stage in business cycle is also called

Correct Answer Boom

Your Answer Upswing



Your Answer Response , Discrimination

True/False Question Formal planning provides clearer performance standards.

Correct Answer True

Your Answer False






Your Answer False


structure to be made Correct Answer True

Your Answer True


Correct Answer People with desires , People with willingness and ability to buy , Peoplebecome customer as they are authorised to buy

Your Answer People with desires , People with willingness to buy , People with willingnessand ability to buy

Select The Blank Question ________ is a broad plan of action for using an organisation's resources to



Your Answer Mission


vertical dimensions. Correct Answer True

Your Answer True




Select The Blank Question ________ is some characteristic of people in the market that helps in

dividing it.


Your Answer Segment

Match The Following



achieved.

Intensive distribution. Exclusive


matching demand and supply.





Combining two or more levels

of a channel under one participant's control.



segmentation?


Your Answer Demographic , Psychographic

Multiple Choice Single Answer Question Decline in buying power due to price levels rising more rapidly than income is

called Correct Answer Inflation




Your Answer Habits

Select The Blank Question ________ is a bundle of physical, chemical and/or intangible attributes that





Correct Answer True

Your Answer False



Your Answer Rsponse

Multiple Choice Single Answer Question It is the process of influencing one's behaviour by sharing ideas, feelings and

information.







lowest

Correct Answer True

Your Answer True




Multiple Choice Single Answer Question It is is the data which has been converted to a useful form for decision

making Correct Answer Information


MM assgn :32: Grace

Multiple Choice Single Answer Question It is the most influential primary reference group shaping a buyer's behaviour


Your Answer Family

True/False Question High level of public scrutiny tends to make Govt. decisions slow.

Correct Answer True

Your Answer True


Correct Answer True

Your Answer True


yet.








Your Answer True



Your Answer Macro




Your Answer External environment of the company , Customers , Competitors








Correct Answer True

Your Answer True


Correct Answer Recipient , Source




Your Answer Practicality , Opinion , Faith

Multiple Choice Single Answer Question Source credibility is :





Your Answer Product


Correct Answer True

Your Answer True



Your Answer Impulse


Correct Answer True

Your Answer True











Correct Answer True

Your Answer True







Your Answer Systems

Select The Blank Question ________ research involves using past experiences to find solutions to marketing

problems Correct Answer Historical




Your Answer Price

Multiple Choice Single Answer Question D in AIDA stands for :


Your Answer Desire

True/False Question The demand for necessities tends to be more price elastic than the demand for luxury

products.


Your Answer False

Match The Following





Cumulative quantity discount Discount percetage increases as the quantity purchased increases


Non-cumulative quantity discount Applies to a single order Given to induce buyers to placeorders in advance of need







Select The Blank Question ________ is a part of the company that has a separate mission and objectives

Correct Answer SBU

Your Answer SBU



Your Answer Sales






sales




True/False Question Experimental research involves obtaining data from respondents in person, mail or by

phone Correct Answer False

Your Answer False







Multiple Choice Single Answer Question The price cut causes large increase in quantity sold and price rise results in fall in

quantity sold. This demand is called Correct Answer Price elastic


Match The Following



Brand loyalty, Type of usage Social class, Buying power


Psychographic Social class, Lifestyle Brand loyalty, Type of usage





Your Answer Product





SCDL - Marketing Management

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