Scaling Affordably
Apr 12, 2021
Whether you want to grow your
business to have a larger client base for
more stability or you want to create a
startup that becomes an empire, scaling
is a priority for many businesses at
some point in time.
Scaling isn’t always cheap, especially
when owners and advertisers adopt the
mindset of “well, acquisition costs are
expensive, it is what it is.” I’ve
personally worked with clients who have
gotten sucked into this trap only for it to
hurt their businesses overall.
Welcome message from author
While we all want our target acquisition costs to be as low as possible (low costs means more profit), be realistic about what you can expect to pay and how long you can go. You don’t want to miss out on customers when you’re growing your business because you don’t want to spend money you could afford to invest in stronger campaigns. Need help choosing a good starting point for a target acquisition cost that will work with your growth goals?
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