SATELLITE PAY-TV - · PDF fileworld map of the satellite pay-tv business ... the three-stage development of satellite pay-tv ... growth of satellite capacity used by satellite pay-tv

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SATELLITE PAY-TV KEY ECONOMICS & PROSPECTS

2014 BROCHURE

7th Edition | A Euroconsult Profile Series

A complete study on the global satellite pay-TV industry, assessing the market structure, trends, drivers and current/future financial aspects of the business.

The global satellite pay-TV industry has observed strong growth in the past five years despite an increasingly competitive TV landscape where IPTV, DTT and connected entertainment services have rapidly expanded their reach. Subscriptions to satellite pay-TV reached 196 million homes in 2013 and revenues topped $97 billion. While key performance indicators of the sector continued to grow, a slight slowdown was observed, largely attributable to the lack of dynamism in mature markets. Emerging markets now account for 60% of global subscribers, as well as nearly 100% of subscription growth. Emerging markets should account for nearly 100% of growth in subscriptions, revenues and number of TV channels by 2023. Global subscriptions should reach 340 million in 2023; emerging markets should account for nearly 80% of the total, with Asia and Sub-Saharan Africa expected to be the fastest-growing regions. Subscriptions will be largely supported by the greater availability of low-cost offerings. Nearly 30,000 channels should be distributed in 2023, with growth favored by the take-off of HD in emerging markets and rollout of the 1st UHD channels.

Over 70 pages Over 130 graphs and tables 10 profiles of key players in emerging regions Comprehensive digital files including all forecasts in Excel files Price starting at € 3,000


ABOUT SATELLITE PAY-TV \ \ HIGHLIGHTS OF THE EXECUTIVE REPORT: 10 profiles of key players in emerging regions

Market sizing and review of industry structure, including vertical integration

Key drivers (economic, technical, services, etc.)

Benchmark of key performance indicators and service strategies

Excel databases with key indicators on the satellite pay-TV business and platforms

(subscriptions, OPEX, churn, ARPU, operational margin, service offerings, etc.)

Review of dynamics in key regional and national markets

METHODOLOGY:

This edition of the report is largely focused on emerging digital markets as they have been the main driver in the last couple of years and are expected to continue to drive the market by 2023. To produce the analysis included in this report, we gathered information from all satellite pay-TV platforms currently in service and/or under development. We also reviewed a number of developments impacting the TV, video and/or telecom markets, including online entertainment services. The analysis covers the different aspects of the satellite pay-TV business, ranging from service offerings to subscription trends, key metrics (ARPU, churn), revenues and profit margins.

WHO WILL BENEFIT FROM THIS REPORT:

Pay-TV Platforms

TV Channels & Content Providers

Equipment Manufacturers

Satellite Operators & Service Providers

Banks & Investors

Broadcasters

Reference indicators

Highlights & case studies

Analysis

Market Share of Satellite Pay-TV Subscribers in 2013

NORTH AMERICA

LATIN AMERICA

WESTERN EUROPE

CENTRAL & EASTERN EUROPEINCLUDING RUSSIA

ASIA

SATELLITE PAY-TV: KEY ECONOMICS & PROSPECTS © 2014 Euroconsult. December 2014. All rights reserved.

19%

15%

14%

MIDDLE EAST & AFRICA

3%

SUB-SAHARAN AFRICA

5%

30%

14%

15 % 26 %

Share of Emerging Markets (Revenues)

2008 2013

Total Revenues of Satellite Pay-TV

$97Billion

Homes with Satellite Pay-TV in 2013 vs. 2023

2013196 Million

2023340 Million

$22 / month

$61/ month

Emerging Markets

ARPU in Emerging Markets vs. Mature Markets

Mature Markets

CAGR 2008-2013 SD vs. HD Channels

HD Channels

40%6%

SD Channels

Satellite Pay-TV: Key Economics & Prospects

An assessment of the growth dynamics, development strategies and economics of satellite pay-TV platforms to support decision making

For more information contact us:[email protected]


MARKET STRUCTURE, COMMERCIAL PERFORMANCE & KEY ECONOMICS • Subscriptions trends and driver • Focus: new satellite pay-TV platforms and expansion into new market • World map of the satellite pay-TV business (2013) • Focus: New satellite pay-TV platforms & expansion into new markets • Focus: consolidation trends and future satellite pay-TV markets • The three-stage development of satellite pay-TV platforms • Focus: vertical integration and the growing presence of telcos in the satellite

pay-TV business • ARPU trends and drivers • Revenue performance for the satellite pay-TV industry • Breakdown of operating costs (OPEX) for satellite pay-TV business • Focus on subscriber acquisition cost (SAC) and churn • Operating margins for satellite pay-TV platforms • Distribution and piracy • Synthetic SWOT analysis on the satellite pay-TV business in emerging digital market • Drivers and forecasts to 2023 for satellite pay-TV subscriptions • Revenue forecasts to 2023 for satellite pay-TV platforms • Forecasts to 2023: satellite pay-TV platforms channels and capacity used

COMMERCIAL STRATEGIES: CONTENT AND SERVICES • Service ecosystem and economic model of a satellite pay-TV platform (2014) • Overall channels broadcast by satellite pay-TV platforms: trends and benchmark • High definition channels broadcast by satellite pay-TV platforms: trends and benefits • Proprietary channels and content rights are important assets for satellite pay-TV platforms • Receivers: from reception to DVR and multimedia capabilities • Strategies of satellite pay-TV companies to become cross media platforms • OTT strategies of satellite pay-TV platforms • Focus: OTT services in emerging digital markets • Ultra HD: satellite pay-tv platforms show growing interest in new format • Satellite pay-TV: roadmap for formats, compression and broadcast standards • Pricing strategy: from upfront costs to content packages • Transmission: volume of capacity used for satellite pay-TV services • Orbital positions and operators supporting satellite pay-TV services

TABLE OF CONTENTS

REGIONAL MARKET ANALYSIS LATIN AMERICA, CENTRAL EUROPE, RUSSIA & CENTRAL ASIA, MIDDLE EAST AND AFRICA, SUB-SAHARAN AFRICA, ASIA • Regional overviews, including: • Market overview • Map with subscriptions by country • Key trends, drivers and events • Key figures and selected focuses for largest national markets • Forecasts to 2023 (subs, revenues, TV channels, capacity)


TABLES & GRAPHS 01\ MARKET STRUCTURE, COMMERCIAL PERFORMANCE AND KEY ECONOMICS

SUBSCRIPTIONS TRENDS AND DRIVERS SUBSCRIPTIONS TO SATELLITE PAY-TV PLATFORMS SUBSCRIPTIONS BY REGION: NET ADDITIONS VS. GROWTH RATES (2013) FASTEST-GROWING COUNTRIES IN TERMS OF SATELLITE PAY-TV SUBSCRIPTIONS (2013) WORLD MAP OF THE SATELLITE PAY-TV BUSINESS (2013) FOCUS: NEW SATELLITE PAY-TV PLATFORMS AND EXPANSION INTO NEW MARKETS NUMBER OF SATELLITE PAY-TV PLATFORMS BY REGION NUMBER OF SATELLITE PAY-TV PLATFORMS IN SELECTED FAST GROWING MARKETS SATELLITE PAY-TV PLATFORMS LAUNCHED IN 2014 PRESENCE BY NUMBER OF COUNTRIES FOR SATELLITE PAY-TV PLATFORMS (2014) FOCUS: CONSOLIDATION TRENDS AND FUTURE DTH MARKETS M&A PROCESS BY YEAR AND REGION (2009-2014) FUTURE PLANNED SATELLITE PAY-TV SERVICES THE THREE-STAGE DEVELOPMENT OF SATELLITE PAY-TV PLATFORMS FOCUS: VERTICAL INTEGRATION AND THE GROWING PRESENCE OF TELCOS IN THE SATELLITE PAY-TV BUSINESS WITH LIMITED BUT GROWING SHARE OF SUBSCRIBERS UNDER CONTROL GLOBALLY IN 2014 THREE APPROACHES TO VERTICAL INTEGRATION IN EMERGING MARKETS ARPU TRENDS AND DRIVERS EVOLUTION OF ARPU IN LOCAL CURRENCY AND IN U.S. DOLLAR (2003-2013) ARPU BENCHMARK FOR SATELLITE PAY-TV PLATFORMS (2013) ARPU/MONTH IN US$ FOR BENCHMARK OF SATELLITE PAY-TV PLATFORMS OPERATING IN EMERGING DIGITAL MARKETS (2013) REVENUE PERFORMANCE FOR THE SATELLITE PAY-TV INDUSTRY PRIMARY DRIVERS FOR REVENUE GROWTH REVENUES OF SATELLITE TV PLATFORMS, BREAKDOWN BY REGION (2007-2013) TOP 15 SATELLITE PAY-TV PLATFORMS FOR REVENUES (2013) TOP 15 SATELLITE PAY-TV PLATFORMS FOR REVENUES GROWTH IN LOCAL CURRENCIES (2013) BREAKDOWN OF OPERATING COSTS (OPEX) FOR DTH BUSINESS EXPENDITURE STRUCTURE FOR A SATELLITE PAY-TV PLATFORM (2013) PROGRAMMING EXPENDITURE AS % OF SALES FOR SATELLITE PAY-TV PLATFORMS (2013) DISTRIBUTION OF THE OPERATING EXPENDITURES FOR A SAMPLE OF SATELLITE PAY- TV PLATFORMS (2013) FOCUS ON SUBSCRIBER ACQUISITION COST (SAC) AND CHURN SUBSCRIBER ACQUISITION COSTS FOR A SAMPLE OF SATELLITE PAY-TV PLATFORMS (2008-2013) BENCHMARK OF CHURN RATES FOR A SAMPLE OF SATELLITE PAY-TV PLATFORMS

OPERATING MARGINS FOR SATELLITE PAY-TV PLAYERS REVENUE AND EBIT FOR THE SATELLITE PAY-TV INDUSTRY (1999-2013) EBITDA MARGINS FOR SELECTED SATELLITE PAY-TV PLATFORMS (2007-2013) TIME TO BREAKEVEN FOR SATELLITE PAY-TV PLATFORMS EBITDA MARGINS FOR SELECTED SATELLITE PAY-TV PLATFORMS OPERATING IN EMERGING MARKETS DISTRIBUTION AND PIRACY INDOVISION DISTRIBUTION NETWORK (2014) TRUEVISIONS SUBSCRIPTION GROWTH IS DRIVEN BY FTA PACKAGES MNC SKYVISION: 3 BRANDS TO LIMIT THE IMPACT OF PIRACY ASTRO’S NJOI SUBSCRIPTION-FREE SERVICE TARGETS LOWER-INCOME MARKET


TABLES & GRAPHS

01\ MARKET STRUCTURE, COMMERCIAL PERFORMANCE AND KEY ECONOMICS

SYNTHETIC SWOT ANALYSIS ON THE DTH BUSINESS IN EMERGING DIGITAL MARKETS

DRIVERS AND FORECASTS FOR DTH PLATFORMS SUBSCRIBERS TO SATELLITE PAY-TV BY REGION SATELLITE PAY-TV SUBSCRIBERS, EMERGING DIGITAL MARKETS VS. MATURE MARKETS NET NEW SUBSCRIBERS TO SATELLITE PAY-TV BY REGION SUBSCRIPTIONS IN FASTEST-GROWING MARKETS

REVENUE FORECASTS FOR DTH PLATFORMS REVENUES OF SATELLITE PAY-TV PLATFORMS REVENUES OF SATELLITE PAY-TV PLATFORMS (2) AVERAGE APPARENT ARPU FOR SATELLITE PAY-TV PLATFORMS

FORECASTS: DTH PLATFORMS CHANNELS AND CAPACITY USED GROWTH OF TV SIGNALS DISTRIBUTED BY SATELLITE PAY-TV PLATFORMS (2007-2023) GROWTH OF SATELLITE PAY-TV SIGNALS BY FORMAT (2008-2023) AVERAGE NUMBER OF CHANNELS PER SATELLITE PAY-TV PLATFORM BY REGION (2008-2023) GROWTH OF SATELLITE CAPACITY USED BY SATELLITE PAY-TV PLATFORMS (2008-2023)

02\ COMMERCIAL STRATEGIES: CONTENT AND SERVICES

SERVICE ECOSYSTEM AND ECONOMIC MODEL OF A SATELLITE PAY-TV PLATFORM (2014) OVERALL CHANNELS BROADCAST BY DTH PLATFORMS: TRENDS AND BENCHMARK TV SIGNALS BROADCAST BY SATELLITE PAY-TV PLATFORMS NUMBER OF CHANNELS PER SATELLITE PAY-TV PLATFORM BREAKDOWN BY THEME OF CONTENT OFFERING FOR SELECTED PLATFORMS NUMBER OF NET NEW CHANNELS FOR DTH PLATFORMS OPERATING IN EMERGING MARKETS (2013) STRATEGIES FOR HIGH DEFINITION AND BENEFITS HD SIGNALS BROADCAST BY SATELLITE PAY-TV PLATFORMS NUMBER OF PLATFORMS OFFERING HD SERVICES HD PENETRATION FOR SELECTED PLATFORMS NUMBER OF HD CHANNELS PER PLATFORM

PROPRIETARY CHANNELS & CONTENT RIGHTS IMPORTANT ASSETS FOR SATELLITE PAY-TV PLATFORMS PROPRIETARY CHANNELS AND THEIR SHARE OF TOTAL CHANNELS OFFERED SAMPLE OF INVESTMENTS IN LOCAL PRODUCTION COSTS FOR SPORT RIGHTS IN THREE OF THE LARGEST EUROPEAN SATELLITE PAY-TV MARKETS RECEIVERS: FROM RECEPTION TO DVR AND MULTIMEDIA CAPABILITIES THE ROLLOUT OF DVR SERVICES BY PLATFORM DVR STORAGE CAPACITY OFFERED BY SATELLITE PAY-TV PLATFORMS (2014) STRATEGIES OF SATELLITE PAY-TV COMPANIES TO BECOME CROSS MEDIA PLATFORMS SHARE OF SATELLITE PAY-TV PLATFORMS OFFERING NON-LINEAR SERVICES (2012-2014) FOCUS: OTT STRATEGIES OF SATELLITE PAY-TV PLATFORMS GLOBAL REVENUES: OTT VS. SATELLITE PAY –TV (2011-2013) SKY DEUTSCHLAND: CUSTOMER SESSIONS TO SKYGO OTT SERVICE BENCHMARK OF OTT SERVICES LAUNCHED BY SATELLITE PAY-TV PLATFORMS FOCUS: OTT SERVICES IN EMERGING DIGITAL MARKETS ASTRO-ON-THE-GO DOWNLOADS MOVISTAR OTT SERVICES IN LATIN AMERICA INTERNET SPEED BY ASIAN COUNTRY (4Q 2013)


TABLES & GRAPHS CONTINUED

02\ COMMERCIAL STRATEGIES: CONTENT AND SERVICES

ULTRA HD: SATELLITE PAY-TV PLATFORMS SHOW GROWING INTEREST IN NEW FORMAT UHD TRIALS (2014) AND FUTURE PLANNED CHANNELS UHD SIGNALS BROADCAST BY SATELLITE PAY-TV PLATFORMS SATELLITE PAY-TV: ROADMAP FOR FORMATS, COMPRESSION AND BROADCAST STANDARDS PRICING STRATEGY: FROM UPFRONT COSTS TO CONTENT PACKAGES BASIC PACKAGE: MONTHLY FEES VS. NUMBER OF CHANNELS (2Q2013) AVERAGE BASIC PACKAGE FEES BY REGION (2009 & 2014) AVERAGE UPFRONT COSTS FOR SATELLITE PAY-TV PLATFORMS (2014) AVERAGE PRICE OF A SUBSIDIZED STB (2007-2013)

TRANSMISSION: VOLUME OF CAPACITY USED FOR SATELLITE PAY-TV SERVICES SATELLITE CAPACITY USED BY DTH PLATFORMS CAPACITY LEASED BY LEADING DTH PLATFORMS (WORLD, 2013) AVERAGE NUMBER OF TRANSPONDERS PER PLATFORM AND REGION (2009-2013)

ORBITAL POSITIONS AND OPERATORS SUPPORTING DTH SERVICES LEADING SATELLITE OPERATORS BY NUMBER OF PLATFORMS DISTRIBUTED AND CAPACITY USED (2013) TOP 3 ORBITAL POSITIONS BY NUMBER OF SATELLITE PAY-TV SIGNALS DISTRIBUTED IN EACH REGION (2013) TOP ORBITAL POSITIONS IN EMERGING MARKETS BY NUMBER OF SATELLITE PAY-TV SUBS (2013)

03\ REGIONAL FOCUSES

GRAPHS FOR EACH REGION: SUBSCRIBERS TO SATELLITE PAY-TV BY COUNTRY (2007-2023) REVENUES OF SATELLITE PAY-TV PLATFORMS (2007-2023) SATELLITE PAY-TV CHANNELS BY FORMAT (2007-2023) SATELLITE CAPACITY USED BY SATELLITE PAY-TV PLATFORMS (2007-2023)

INCLUDES REGIONAL MAPS OF SATELLITE PAY-TV PLATFORMS INCLUDES TABLES WITH KEY FIGURES FOR THE LARGEST REGIONAL SATELLITE PAY-TV MARKETS INCLUDES TABLES WITH KEY FIGURES FOR ALL SATELLITE PAY-TV PLATFORMS


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