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© Copyright 2014 Euroconsult. All rights reserved. SATELLITE PAY-TV KEY ECONOMICS & PROSPECTS 2014 BROCHURE 7th Edition | A Euroconsult Profile Series A complete study on the global satellite pay-TV industry, assessing the market structure, trends, drivers and current/future financial aspects of the business. The global satellite pay-TV industry has observed strong growth in the past five years despite an increasingly competitive TV landscape where IPTV, DTT and connected entertainment services have rapidly expanded their reach. Subscriptions to satellite pay-TV reached 196 million homes in 2013 and revenues topped $97 billion. While key performance indicators of the sector continued to grow, a slight slowdown was observed, largely attributable to the lack of dynamism in mature markets. Emerging markets now account for 60% of global subscribers, as well as nearly 100% of subscription growth. Emerging markets should account for nearly 100% of growth in subscriptions, revenues and number of TV channels by 2023. Global subscriptions should reach 340 million in 2023; emerging markets should account for nearly 80% of the total, with Asia and Sub-Saharan Africa expected to be the fastest-growing regions. Subscriptions will be largely supported by the greater availability of low-cost offerings. Nearly 30,000 channels should be distributed in 2023, with growth favored by the take-off of HD in emerging markets and rollout of the 1 st UHD channels. Over 70 pages Over 130 graphs and tables 10 profiles of key players in emerging regions Comprehensive digital files including all forecasts in Excel files Price starting at € 3,000
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  • Copyright 2014 Euroconsult. All rights reserved.

    SATELLITE PAY-TV KEY ECONOMICS & PROSPECTS

    2014 BROCHURE

    7th Edition | A Euroconsult Profile Series

    A complete study on the global satellite pay-TV industry, assessing the market structure, trends, drivers and current/future financial aspects of the business.

    The global satellite pay-TV industry has observed strong growth in the past five years despite an increasingly competitive TV landscape where IPTV, DTT and connected entertainment services have rapidly expanded their reach. Subscriptions to satellite pay-TV reached 196 million homes in 2013 and revenues topped $97 billion. While key performance indicators of the sector continued to grow, a slight slowdown was observed, largely attributable to the lack of dynamism in mature markets. Emerging markets now account for 60% of global subscribers, as well as nearly 100% of subscription growth. Emerging markets should account for nearly 100% of growth in subscriptions, revenues and number of TV channels by 2023. Global subscriptions should reach 340 million in 2023; emerging markets should account for nearly 80% of the total, with Asia and Sub-Saharan Africa expected to be the fastest-growing regions. Subscriptions will be largely supported by the greater availability of low-cost offerings. Nearly 30,000 channels should be distributed in 2023, with growth favored by the take-off of HD in emerging markets and rollout of the 1st UHD channels.

    Over 70 pages Over 130 graphs and tables 10 profiles of key players in emerging regions Comprehensive digital files including all forecasts in Excel files Price starting at 3,000

  • Copyright 2014 Euroconsult. All rights reserved.

    ABOUT SATELLITE PAY-TV \ \ HIGHLIGHTS OF THE EXECUTIVE REPORT: 10 profiles of key players in emerging regions

    Market sizing and review of industry structure, including vertical integration

    Key drivers (economic, technical, services, etc.)

    Benchmark of key performance indicators and service strategies

    Excel databases with key indicators on the satellite pay-TV business and platforms

    (subscriptions, OPEX, churn, ARPU, operational margin, service offerings, etc.)

    Review of dynamics in key regional and national markets

    METHODOLOGY:

    This edition of the report is largely focused on emerging digital markets as they have been the main driver in the last couple of years and are expected to continue to drive the market by 2023. To produce the analysis included in this report, we gathered information from all satellite pay-TV platforms currently in service and/or under development. We also reviewed a number of developments impacting the TV, video and/or telecom markets, including online entertainment services. The analysis covers the different aspects of the satellite pay-TV business, ranging from service offerings to subscription trends, key metrics (ARPU, churn), revenues and profit margins.

    WHO WILL BENEFIT FROM THIS REPORT:

    Pay-TV Platforms

    TV Channels & Content Providers

    Equipment Manufacturers

    Satellite Operators & Service Providers

    Banks & Investors

    Broadcasters

    Reference indicators

    Highlights & case studies

    Analysis

  • Market Share of Satellite Pay-TV Subscribers in 2013

    NORTH AMERICA

    LATIN AMERICA

    WESTERN EUROPE

    CENTRAL & EASTERN EUROPEINCLUDING RUSSIA

    ASIA

    SATELLITE PAY-TV: KEY ECONOMICS & PROSPECTS 2014 Euroconsult. December 2014. All rights reserved.

    19%

    15%

    14%

    MIDDLE EAST & AFRICA

    3%

    SUB-SAHARAN AFRICA

    5%

    30%

    14%

    15 % 26 %

    Share of Emerging Markets (Revenues)

    2008 2013

    Total Revenues of Satellite Pay-TV

    $97Billion

    Homes with Satellite Pay-TV in 2013 vs. 2023

    2013196 Million

    2023340 Million

    $22 / month$61/ month

    Emerging Markets

    ARPU in Emerging Markets vs. Mature Markets

    Mature Markets

    CAGR 2008-2013 SD vs. HD Channels

    HD Channels

    40%6%

    SD Channels

    Satellite Pay-TV: Key Economics & Prospects

    An assessment of the growth dynamics, development strategies and economics of satellite pay-TV platforms to support decision making

    For more information contact us:reports@euroconsult-ec.com

  • Copyright 2014 Euroconsult. All rights reserved.

    MARKET STRUCTURE, COMMERCIAL PERFORMANCE & KEY ECONOMICS Subscriptions trends and driver Focus: new satellite pay-TV platforms and expansion into new market World map of the satellite pay-TV business (2013) Focus: New satellite pay-TV platforms & expansion into new markets Focus: consolidation trends and future satellite pay-TV markets The three-stage development of satellite pay-TV platforms Focus: vertical integration and the growing presence of telcos in the satellite

    pay-TV business ARPU trends and drivers Revenue performance for the satellite pay-TV industry Breakdown of operating costs (OPEX) for satellite pay-TV business Focus on subscriber acquisition cost (SAC) and churn Operating margins for satellite pay-TV platforms Distribution and piracy Synthetic SWOT analysis on the satellite pay-TV business in emerging digital market Drivers and forecasts to 2023 for satellite pay-TV subscriptions Revenue forecasts to 2023 for satellite pay-TV platforms Forecasts to 2023: satellite pay-TV platforms channels and capacity used

    COMMERCIAL STRATEGIES: CONTENT AND SERVICES Service ecosystem and economic model of a satellite pay-TV platform (2014) Overall channels broadcast by satellite pay-TV platforms: trends and benchmark High definition channels broadcast by satellite pay-TV platforms: trends and benefits Proprietary channels and content rights are important assets for satellite pay-TV platforms Receivers: from reception to DVR and multimedia capabilities Strategies of satellite pay-TV companies to become cross media platforms OTT strategies of satellite pay-TV platforms Focus: OTT services in emerging digital markets Ultra HD: satellite pay-tv platforms show growing interest in new format Satellite pay-TV: roadmap for formats, compression and broadcast standards Pricing strategy: from upfront costs to content packages Transmission: volume of capacity used for satellite pay-TV services Orbital positions and operators supporting satellite pay-TV services

    TABLE OF CONTENTS

    REGIONAL MARKET ANALYSIS LATIN AMERICA, CENTRAL EUROPE, RUSSIA & CENTRAL ASIA, MIDDLE EAST AND AFRICA, SUB-SAHARAN AFRICA, ASIA Regional overviews, including: Market overview Map with subscriptions by country Key trends, drivers and events Key figures and selected focuses for largest national markets Forecasts to 2023 (subs, revenues, TV channels, capacity)

  • Copyright 2014 Euroconsult. All rights reserved.

    TABLES & GRAPHS 01\ MARKET STRUCTURE, COMMERCIAL PERFORMANCE AND KEY ECONOMICS

    SUBSCRIPTIONS TRENDS AND DRIVERS SUBSCRIPTIONS TO SATELLITE PAY-TV PLATFORMS SUBSCRIPTIONS BY REGION: NET ADDITIONS VS. GROWTH RATES (2013) FASTEST-GROWING COUNTRIES IN TERMS OF SATELLITE PAY-TV SUBSCRIPTIONS (2013) WORLD MAP OF THE SATELLITE PAY-TV BUSINESS (2013) FOCUS: NEW SATELLITE PAY-TV PLATFORMS AND EXPANSION INTO NEW MARKETS NUMBER OF SATELLITE PAY-TV PLATFORMS BY REGION NUMBER OF SATELLITE PAY-TV PLATFORMS IN SELECTED FAST GROWING MARKETS SATELLITE PAY-TV PLATFORMS LAUNCHED IN 2014 PRESENCE BY NUMBER OF COUNTRIES FOR SATELLITE PAY-TV PLATFORMS (2014) FOCUS: CONSOLIDATION TRENDS AND FUTURE DTH MARKETS M&A PROCESS BY YEAR AND REGION (2009-2014) FUTURE PLANNED SATELLITE PAY-TV SERVICES THE THREE-STAGE DEVELOPMENT OF SATELLITE PAY-TV PLATFORMS FOCUS: VERTICAL INTEGRATION AND THE GROWING PRESENCE OF TELCOS IN THE SATELLITE PAY-TV BUSINESS WITH LIMITED BUT GROWING SHARE OF SUBSCRIBERS UNDER CONTROL GLOBALLY IN 2014 THREE APPROACHES TO VERTICAL INTEGRATION IN EMERGING MARKETS ARPU TRENDS AND DRIVERS EVOLUTION OF ARPU IN LOCAL CURRENCY AND IN U.S. DOLLAR (2003-2013) ARPU BENCHMARK FOR SATELLITE PAY-TV PLATFORMS (2013) ARPU/MONTH IN US$ FOR BENCHMARK OF SATELLITE PAY-TV PLATFORMS OPERATING IN EMERGING DIGITAL MARKETS (2013) REVENUE PERFORMANCE FOR THE SATELLITE PAY-TV INDUSTRY PRIMARY DRIVERS FOR REVENUE GROWTH REVENUES OF SATELLITE TV PLATFORMS, BREAKDOWN BY REGION (2007-2013) TOP 15 SATELLITE PAY-TV PLATFORMS FOR REVENUES (2013) TOP 15 SATELLITE PAY-TV PLATFORMS FOR REVENUES GROWTH IN LOCAL CURRENCIES (2013) BREAKDOWN OF OPERATING COSTS (OPEX) FOR DTH BUSINESS EXPENDITURE STRUCTURE FOR A SATELLITE PAY-TV PLATFORM (2013) PROGRAMMING EXPENDITURE AS % OF SALES FOR SATELLITE PAY-TV PLATFORMS (2013) DISTRIBUTION OF THE OPERATING EXPENDITURES FOR A SAMPLE OF SATELLITE PAY- TV PLATFORMS (2013) FOCUS ON SUBSCRIBER ACQUISITION COST (SAC) AND CHURN SUBSCRIBER ACQUISITION COSTS FOR A SAMPLE OF SATELLITE PAY-TV PLATFORMS (2008-2013) BENCHMARK OF CHURN RATES FOR A SAMPLE OF SATELLITE PAY-TV PLATFORMS

    OPERATING MARGINS FOR SATELLITE PAY-TV PLAYERS REVENUE AND EBIT FOR THE SATELLITE PAY-TV INDUSTRY (1999-2013) EBITDA MARGINS FOR SELECTED SATELLITE PAY-TV PLATFORMS (2007-2013) TIME TO BREAKEVEN FOR SATELLITE PAY-TV PLATFORMS EBITDA MARGINS FOR SELECTED SATELLITE PAY-TV PLATFORMS OPERATING IN EMERGING MARKETS DISTRIBUTION AND PIRACY INDOVISION DISTRIBUTION NETWORK (2014) TRUEVISIONS SUBSCRIPTION GROWTH IS DRIVEN BY FTA PACKAGES MNC SKYVISION: 3 BRANDS TO LIMIT THE IMPACT OF PIRACY ASTROS NJOI SUBSCRIPTION-FREE SERVICE TARGETS LOWER-INCOME MARKET

  • Copyright 2014 Euroconsult. All rights reserved.

    TABLES & GRAPHS

    01\ MARKET STRUCTURE, COMMERCIAL PERFORMANCE AND KEY ECONOMI