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SAP PERAKENDE ZİRVESİ - SAP'DEN SON MODEL ARABA: CAR - SAP

Apr 16, 2017

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Page 1: SAP PERAKENDE ZİRVESİ - SAP'DEN SON MODEL ARABA: CAR - SAP

Use this title slide only with an image

SAP Customer Activity RepositoryCustomer

Page 2: SAP PERAKENDE ZİRVESİ - SAP'DEN SON MODEL ARABA: CAR - SAP

2© 2014 SAP SE or an SAP affiliate company. All rights reserved.

• Stock availability in stores near by

• Customer profile with shopping history

• Product analysis – formal, athletic, outdoor, casual …

• Available sizes for the heeled sandals plus alternative product recommendation

• Upselling ideas with offer alerts and extension of shopping cart with possible price re-calculation

• Campaign/promotion analysis and insight into promotional effectiveness • Video▶

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© 2014 SAP SE or an SAP affiliate company. All rights reserved. 3Customer

Connected consumers are in control

Direct Sales

Whole-sale Web Mobile Store Social

Media

Store x x x x x x

DC x x x x x x

Plant x x x x x x

Supplier x x x x x x

Sell

Fulfill

LOC

ATIO

N

the horizontal consumer supply chain - anything, anytime, anywhere!

CHANNEL

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4© 2014 SAP SE or an SAP affiliate company. All rights reserved.

Warehouseor content delivery

Store/POS Customer

Product information

Product

Order etc.

Customer data

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5© 2014 SAP SE or an SAP affiliate company. All rights reserved.

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6© 2014 SAP SE or an SAP affiliate company. All rights reserved.

Store Customer

web CustomerWarehouse

Merchandising Marketing

Supply Chain Point of Sale

Customer

Innovation without pulling off the highway …

Store CustomerStore

StoreDCs

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7© 2014 SAP SE or an SAP affiliate company. All rights reserved.

SAP Customer Activity Repository- at the heart of it -

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8© 2014 SAP SE or an SAP affiliate company. All rights reserved.

SAP Customer Activity Repository (CAR)

in-memory computing

Actionable real-time business insight

SAP Promotion

Management

SAP Assortment

Planning

SAP Retail

Master Data

Sales Documents

Inventory

Allocation Planning

FioriLumira

POS Data Transfer & Audit

Tlog

Multichannel Sales insight

Algorithms to predict out-of-

shelf situations

Real-time inventory for

stores

3rd party Applications

Unified Demand Forecast

Loyalty information

SAP Sales Insights

SAP hybris Marketing

SAP Business

Warehouse

3rd party Applications

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© 2014 SAP SE or an SAP affiliate company. All rights reserved. 9Customer

SAP Customer Activity Repository – facts & figures

~ 60 customers… all regions, all segments, all sizes

• 9 General Merchandise – DIY, Paper, Automotive

• 20 Grocery – grocery, convenience, drugstores

• 18 Fashion – high fashion, young fashion, accessories, sports goods

• 9 Specialty – duty free, perfume, books, toys, pets

• 2 Other industries – telco, postal

EMEA 20

MEE 19

NA 14

LA 2 APJ 5

GC 1

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© 2014 SAP SE or an SAP affiliate company. All rights reserved. 10Customer

SAP Customer Activity Repository – facts & figures

Insights into active customer projects live 5 implementing 12 in planning phase 8

Frequent use-cases CAR „foundation“ 8

POS Data transfer & audit and inventory visibility Sales/POS/margin analytics

Consuming applications SAP Promotion Planning 2 SAP Assortment Planning 1 SAP hybris Marketing 1

Partner App. 50/50 run by partners

• CAR is on everybody‘s mind …

heaven must‘ve programmed you!

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© 2014 SAP SE or an SAP affiliate company. All rights reserved. 11Customer

“… reports with their real-time stock information will support intra-day shelf checks by the store associates and be a fundamental part of the so-called “Daily Walk” at COOP. Planed benefits will be of course better stock accuracy and reduced personnel costs as employees no longer have to stay overtime …”

The SPAR group is embarking on a Hana based strategy and plans to use CAR as innovation platform for better customer segmentation, better store clienteling and analyses for out-of-shelf situations (in planning for 2015)

“ …all 1,600 of the company's stores are already feeding this information into SAP CAR …"We're seeing tremendous performance improvements in a number of areas," Cornelia Ratzel, responsible for dm’s retailing systems, LZnet

SAP Customer Activity Repository – active customers

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© 2014 SAP SE or an SAP affiliate company. All rights reserved. 12Customer

• 1.2 million transactions a day, across 16,000 tills in 3,100 retail stores

• The Advantage Card loyalty programme sits on SAP’s CRM platform, and supports 17 million active card holders

• Real-time view of 25,000 retail lines across 2,500 stores

SAP CAR for Real-Time Stock Visibility

12

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13© 2014 SAP SE or an SAP affiliate company. All rights reserved.

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14© 2014 SAP SE or an SAP affiliate company. All rights reserved.

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15© 2014 SAP SE or an SAP affiliate company. All rights reserved.

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16© 2014 SAP SE or an SAP affiliate company. All rights reserved.

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17© 2014 SAP SE or an SAP affiliate company. All rights reserved.

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18© 2014 SAP SE or an SAP affiliate company. All rights reserved.

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19© 2014 SAP SE or an SAP affiliate company. All rights reserved.

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20© 2014 SAP SE or an SAP affiliate company. All rights reserved.

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21© 2014 SAP SE or an SAP affiliate company. All rights reserved.

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22© 2014 SAP SE or an SAP affiliate company. All rights reserved.

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23© 2014 SAP SE or an SAP affiliate company. All rights reserved.

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24© 2014 SAP SE or an SAP affiliate company. All rights reserved.

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25© 2014 SAP SE or an SAP affiliate company. All rights reserved.

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© 2014 SAP SE or an SAP affiliate company. All rights reserved.

Thank youContact information:

Dani KhalafGlobal Head of CAR CCIBU Retail

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© 2014 SAP SE or an SAP affiliate company. All rights reserved. 27Customer

Appendix

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© 2014 SAP SE or an SAP affiliate company. All rights reserved. 28Customer

POS Data Transfer & Audit

Integration

SAP ERP Retail(Standard Integration)

Other systems

SAP F&R(Standard Integration)

SAP ERP / AFS(Standard Connectivity Service)

Sales AuditMonitorAnalysis

Editor

POS Analytics

PIPE(POS Inbound Processing Engine)

POS Transactions

/POSDW/TLOGS

Master Data

Queries ReportsReceiptCashier

Store/ Item

Task Framework

Converter

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Inventory Visibility

The Customer Activity Repository offers real time visibility into current stock situation in the stores by taking ERP stock in unrestricted use and unprocessed sales into account.

Solution Scope

Inventory information is replicated from ERP into CAR via SLT (SAP Landscape Transformation)

This inventory information in CAR is combined with unprocessed sales transactions from POS DM to derive current stock in stores

Intra company code stock in transit is displayed to inform the user about deliveries on their way to the store

Additionally inventory valuation at both, cost and retail sales are calculated

Virtual Data Model for inventory data

ERP

Unrestricted Use

Intra company stock in transit

Valuation at cost and retail

Customer Activity Repository

Inventory VDM

Calculation: Unrestricted Use – unprocessed sales

Display: Intra company code stock in transit

Calculation: Valuation actual stock at cost

Calculation: Valuation actual stock at retail

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Multichannel Sales Transactions

The Customer Activity Repository captures sales transactions across multiple channels by introducing a new multichannel data model and provides a harmonized view of the customer across all channels. This enables retailers to get a 360° view of the customer and offers SAP CEI and SAP 360 Customer access to cross channel transactional data.Solution Scope

Sales Order related data are replicated from ERP into CAR via SLT (SAP Landscape Transformation)

Customer Identification with CRM loyalty card number (= default; custom implementations possible via BAdIs)

New concept “Order Channel” defines the channel where the sale took place

Availability of POS, sales order, and return transactions at one place enables 360° view of the customer

CAR offers SAP y Marketing access to Cross Channel Transactional Data and inventory

CAR offers SAP 360 customer (Interaction Center) access to Cross Channel Transactional Data

ERP

Sales Transactions

Customer Activity Repository

Multichannel VDM

Multi Channel Sales Transactions

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On shelf availability algorithms

The on-shelf availability algorithms can be used to detect and visualize out-of shelf situations in the stores when they happen in real time and take immediate actions to prevent further lost sales.

Solution Scope

The algorithm sits on Hana, while it accessing the new TLOGF, leveraging in-memory computing power to execute millions of queries

POS transactions are analyzed in real time to detect products that may have on-shelf availability issues (out-of shelf or out of stock)

Provides transparency of on-shelf availability situations for regular and promotional products

Current stock at cost/retail is calculated

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Unified Demand Forecast

Solution Scope

UDF models causal based factors to understand true customer demand and then use this understanding to forecast future unit sales

Bayesian and hierarchical priors aggregate data to fill the gaps of the understanding in demand history

Forecasts are generated at product, location, channel, day with a flexible multichannel data model

UDF supports what-if scenarios or long-term forecasts

Through HANA views, the decomposed unit sales can be used for advanced analytics.

Unified Demand Forecast (UDF) is the new generation of forecasting for SAP Retail applications. UDF combines the strengths of the forecast capabilities from SAP Promotion Management for Retail and SAP Forecasting and Replenishment while leveraging the speed of SAP HANA.