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SAP PERAKENDE FORUM 2017 - ÇOKLU KANAL MÜŞTERİ DENEYİMİ

Jan 22, 2018

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  1. 1. INTERNAL
  2. 2. INTERNAL Caner Krkl, Renova | Business Solutions by Medyasoft Mays 09 2017 SAP PERAKENDE FORUM oklu Kanal Mteri Deneyimi
  3. 3. 3INTERNAL 2017 SAP SE or an SAP affiliate company. All rights reserved. Renova | Business Solutions by Medyasoft Renova Hakknda Trkiyede E-Ticaret statistikler Hybris ile oklu Kanal Mteri Deneyimi Hybris Commerce Hybris Marketing Check List Farkl Olan Ne? Neden Renova? Gndem
  4. 4. Renova | Business Solutions by Medyasoft
  5. 5. 5INTERNAL 2017 SAP SE or an SAP affiliate company. All rights reserved. Renova Hakknda
  6. 6. 6INTERNAL 2017 SAP SE or an SAP affiliate company. All rights reserved. Referanslarmz
  7. 7. 7INTERNAL 2017 SAP SE or an SAP affiliate company. All rights reserved. Hybris Projelerimiz Hybris Commerce B2C Birinci Faz Hybris Commerce B2B Hybris Commerce B2C B2B
  8. 8. 8INTERNAL 2017 SAP SE or an SAP affiliate company. All rights reserved. Hybris Ekibimiz Developer 11 Tester 2 Architect 2 Analyst 2
  9. 9. Trkiyede E-Ticaret
  10. 10. 10INTERNAL 2017 SAP SE or an SAP affiliate company. All rights reserved. nternet Penetrasyonu
  11. 11. 11INTERNAL 2017 SAP SE or an SAP affiliate company. All rights reserved. nternet Kullanc Says
  12. 12. 12INTERNAL 2017 SAP SE or an SAP affiliate company. All rights reserved. Akll Telefon Penetrasyonu
  13. 13. 13INTERNAL 2017 SAP SE or an SAP affiliate company. All rights reserved. Mobilin E-Ticaretteki Pay
  14. 14. 14INTERNAL 2017 SAP SE or an SAP affiliate company. All rights reserved. E-Ticarette Byme Rakamlar
  15. 15. 15INTERNAL 2017 SAP SE or an SAP affiliate company. All rights reserved. E-Ticaretin Toplam Ticaret erisindeki Pay
  16. 16. 16INTERNAL 2017 SAP SE or an SAP affiliate company. All rights reserved. Online Alverii Tercih Etme Nedenleri
  17. 17. 17INTERNAL 2017 SAP SE or an SAP affiliate company. All rights reserved. Trkiyedeki perakende cirosunun %97sini, sektr istihdamnn %99unu salayan klasik perakendeciler; e-ticaret pastasndan yalnzca %30 pay almaktadrlar. E-Ticaretteki Pay Toplam Perakende Hacmi Pay Perakende stihdam Pay Sadece Online Olan Perakendeciler %70 %3 %1 Klasik Perakende %30 %97 %99 Mega ve Byk Perakendeciler %73 %19 Kk ve Orta lekli Perakendeciler %24 %80
  18. 18. Hybris oklu Kanal Mteri Deneyimi
  19. 19. 19INTERNAL 2017 SAP SE or an SAP affiliate company. All rights reserved. Perakende Trendleri rn ve Fiyatlama Dijital Pazarlama Dijital Sat Sat Sonras Sre 1. DaaS (Verinin Hizmete Dnmesi 2. Dinamik Fiyatlandrma 3. Gerek Zamanl Kiiselletirme 4. Sosyal Medya Pazarlamas 5. Fiziksel Maazann Dijitallemesi 6. AI: Yapay Zekayla Sat 7. Akll Tedarik Ynetimi 8. Ayn Gn Teslimat ve Teslimat Noktalar
  20. 20. 20INTERNAL 2017 SAP SE or an SAP affiliate company. All rights reserved. Dijitalleme erevesi rn ve Fiyatlama Dijital Pazarlama Dijital Sat Sat Sonras Sre i. Kategori Stratejisi ii. Dinamik Kapasite Ynetimi iii. zel Etiketli rnler iv. Kiiselletirilmi Promosyonlar v. Dinamik Fiyatlandrma x. Maazada Dijitalleme ve Optimizasyon xi. Gelimi Mteri Deneyimi xii. Online Kanaln erik ve Yetkinlii xiii. Kanallar Aras lem Geileri xiv. Dijital A Tasarm ve Tedarik Zinciri xv. Depo, kmal ve Datm Merkezlerinin Dijitallemesi xvi. Teslimat Srecinin Optimizasyonu xvii. Dijitallemi ade Sreci xviii.Dijital Mteri Hizmetleri vi. Dijital Reklam vii. Sosyal Pazarlama viii. CRM ve Mteri Sadakati Ynetimi ix. Omni-Channel Yol Haritas
  21. 21. 21INTERNAL 2017 SAP SE or an SAP affiliate company. All rights reserved. E-Ticaret Ticaret
  22. 22. 22INTERNAL 2017 SAP SE or an SAP affiliate company. All rights reserved. oklu Kanal Sre Karmaas
  23. 23. 23INTERNAL 2017 SAP SE or an SAP affiliate company. All rights reserved. Tek Altyap ile zn web mobile In store/ branch contact center digital goods market-place print email digital ads social @ PRODUCT OMNI-CHANNELS ORDER MANAGEMENT hybris OMNI- CHANNEL HUB CUSTOMER EXPERIENCE MANAGEMENT PRODUCT&CONTENT MANAGEMENT COMMERCE MANAGEMENT CUSTOMER ORDER INVENTORY
  24. 24. 24INTERNAL 2017 SAP SE or an SAP affiliate company. All rights reserved. Geleneksel PIM zmleri Yetersiz Hybris rn erik Ynetimi ile Tann EDITORIAL CONTENT PRODUCT VIDEOS SEARCH FILTERS IMAGES (HI-RES & LOW-RES) RICH PRODUCT PRESENTATION USER-GENERATED CONTENT PRODUCT DESCRIPTION CATEGORIES PRODUCT FEATURES CAMPAIGNS PROMOTIONS SIZES ARTICLE NUMBER PRODUCT NAME TECHNICAL FEATURES
  25. 25. 25INTERNAL 2017 SAP SE or an SAP affiliate company. All rights reserved. Merkezi rn erik Ynetimi
  26. 26. 26INTERNAL 2017 SAP SE or an SAP affiliate company. All rights reserved. rn Kokpiti RN ZELLIKLERINI DZENLE KATALOG VE RN IERIKLERINI YNET
  27. 27. 27INTERNAL 2017 SAP SE or an SAP affiliate company. All rights reserved. Lojistikteki Zorluklar Hybris ile An Aktivite Klasik Perakende E-Ticaret Sipari Tahmin edilebilir Deiken Sipari skl Haftalk Gnlk / saatlik Teslimat Distribtr, bayi, maaza Mteri kmal Planl Gerek zamanl Datm modeli Arza bal Talebe bal Talep Stabil Deiken Gnderim tipi Tek seferde byk gnderimler Kk lekli gnderimler Alclar Belli yerlerde Dank Depo dzenlemesi Haftaya ya da aylk Srekli deiken
  28. 28. 28INTERNAL 2017 SAP SE or an SAP affiliate company. All rights reserved. zm: Hybris Sipari Ynetim Sistemi (OMS)
  29. 29. 29INTERNAL 2017 SAP SE or an SAP affiliate company. All rights reserved. zm: Hybris Sipari Ynetim Sistemi (OMS)
  30. 30. 30INTERNAL 2017 SAP SE or an SAP affiliate company. All rights reserved. Mterileri Tanmak
  31. 31. 31INTERNAL 2017 SAP SE or an SAP affiliate company. All rights reserved. Mterileri Tanmak
  32. 32. 32INTERNAL 2017 SAP SE or an SAP affiliate company. All rights reserved. Hybris Marketing
  33. 33. 33INTERNAL 2017 SAP SE or an SAP affiliate company. All rights reserved. Hybris Marketing
  34. 34. 34INTERNAL 2017 SAP SE or an SAP affiliate company. All rights reserved. Check List SAP Hybris Other SAP Hybris Other SAP Hybris Other SAP Hybris Other SAP Hybris Other Byyen i hacmine uygun mu? Stok, finans ve ve core sistemlerle entegre alyor mu? ihtiyalarnza gre zelletirilebiliyor mu? rn ierik ynetimi ve sipari ynetimi yapabiliyor mu? Pazarlama, mteri hizmetleri vb. zmleri ierip, mteri tekil grntsn sunuyor mu?
  35. 35. 35INTERNAL 2017 SAP SE or an SAP affiliate company. All rights reserved. Yatrmn Geri Dn (ROI) Better Process and Data Management
  36. 36. 36INTERNAL 2017 SAP SE or an SAP affiliate company. All rights reserved. Yatrmn Geri Dn (ROI)
  37. 37. Farkl Olan Ne?
  38. 38. 38INTERNAL 2017 SAP SE or an SAP affiliate company. All rights reserved. All in One: Renova 18 Yllk Web Tecrbesi E-Ticaret ve Web projelerinde business know-how nc e-ticaret projeleri Gl, Yerli Ekip En geni yerli kadro, Renova bnyesinde 17 kiilik Hybris ekibi Hybris 6.0 sertifikal tek yerli ekip Tasarm, Kullanc Deneyimi ve Front-End UI/UX almalar dll tasarm ekibi
  39. 39. 39INTERNAL 2017 SAP SE or an SAP affiliate company. All rights reserved. Hybris Commerce & Marketing (Trkiye) LinkedIn grubuna abone olmay unutmayn.
  40. 40. Teekkrler. letiim bilgileri: Caner Krkl Gelitirme Mdr Telefon: 0530 767 26 50 E-Mail: caner.kurklu@medyasoft.com.tr
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