Sandy carter social 20 final

20 for 2015! Social Business Future

Predictions from my tribe

2015

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Sandy CarterIBM General Manager, Ecosystem Development &

Social Business Evangelist

@sandy_carter© 2014 IBM Corporation

Expect a "CHIC" 2015! (Content, High Value Analytics, IoT, and Confluence) We will see huge changes in the Content brands produce with crowds, High value analytics throughout the business through social data, the Interplay between the Internet of things and social, and the Confluence of engagement with employees, customers, leaders, and new roles.


With social media, we’ve seen people create and share media. In 2015, expect to see a growth in the Collaborative Economy: people creating and sharing in the physical world.


Jeremiah OwyangFounder, Crowd Companies


Brands will become newsrooms. Brands that are agile, responsive, and proactive with strong communication strategies will take the lead by sharing and engaging with new media.


Pam MooreCEO & Founder, Marketing Nutz


The year 2015 will mark the tipping point where a majority of Social Business activity will be conducted via mobile devices.


Jeffrey BarthVice President, The Chanel Company Limited


High-performing social businesses

will spawn a new kind of

leader: “The Social Leader” who

communicates through social

technologies and personal

branding.


Cheryl BurgessCEO, Blue Focus Marketing


Mark SchaeferAuthor, Social Media Explained

There is one mega-trend that is like an enormous hammer forging nearly every idea and innovation in our marketing world today: Fighting through information density.



Clarissa FeltsVice President Collaboration, Diversity & Inclusion

Lowe’s Companies Inc.

The art of Social Listening will accelerate and gain credibility, allowing companies to make more informed decisions, gather key insights, build stronger programs and improve processes.



Jeffrey GitomerBest-Selling Author, Keynote Speaker,

America's #1 Sales Authority

Social media and social selling are entering the next phase: the comfortable phase. People are realizing the power and are comfortable enough to BUY!



2015 is not the year of the crowd, it's the year when the crowd realizes they are the product and they don't like it and will do something about it.


Ray WangPrincipal Analyst, Founder & Chairman

Constellation Research, Inc.


Robin Carey Founder & CEO, Social Media Today


Enterprises will learn to distinguish themselves by their attention to privacy and security. Security for a brand will be inextricable from product quality.


Eric Gore President, MutualMiind


Social signals and deeper personality insights will be embedded increasingly into marketing automation systems used by brand marketers for demand generation, social selling, and customer service.


Ted RubinSocial Marketing Strategist, Keynote Speaker, Brand Evangelist &

Acting CMO of Brand Innovators


In 2015, we need to start "looking people in the eye" digitally with our social communication.


Ty DowningCEO, SayItSocial


In 2015, mobile app developers will have to factor in the explosion of wearables into their design and social development.


Geoff De WeaverCEO & Founder, Touchpoint Entertainment Inc


The major trends I’m tracking are fan engagement, content, community and commerce. We’re seeing social media, big data, live and on-demand video changing the way fans consume and follow their favorite teams, artists and bands.


Brian FanzoChief Digital Strategist and Partner, Broadsuite


Companies and leaders will begin to shift their focus from using social media for marketing or communication and start using it for connecting and growing communities which includes investing in employees personal brands and empowering customers to have a voice.


Peter CardonProfessor, Center for Management Communication,

University of Southern California


Social media has turned brands into publishers, and the pressure to produce quality content is growing. The explosive growth of Pinterest, Instagram, and YouTube in the past few years reflects the growing value of visual social media.


Kim Chandler McDonaldCo-Founder, EVP, Flat World Navigator


This flat world of business without borders and boundaries between customers, clients, colleagues and competitors requires connections and collaborations between people, processes, and partners.


John FurrierCo-Founder CrowdChat, CEO SiliconANGLE


Data-driven social will be a part of all investments. Owned and earned media will work together. Content production will be open-sourced from the crowd. Social business value chains will emerge.


Jeff FrickGeneral Manager, theCUBE


When you think social engagement, think Dinner party:• Conversation not Presentation• Catalysts not formal leaders• Direction not Control


Jim DetersCo-founder & CEO, Galvanize


We are living in a Renaissance Happening where working and learning are the same. This ERA lives on social sharing, experiences, and an intense upgrading of skills.



Wishing you all a wonderful social and prosperous 2015!


Sandy carter social 20 final

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