Company Profile
Sales & Strategy Consulting for SME's in India
Aug 26, 2014
We have launched our Sales & Strategy consulting services for Small and Medium Enterprises in India.
I and Dheeraj Mittal (my friend and partner) have combined experience of 32+ years in direct as well as indirect (channel) business with one of the finest National as well as MNC brands like Tata Communications Ltd, Airtel, Reliance Communications, Ingram Micro & National Panasonic handling key Regional as well National positions.
As per the industry reports 60 to 80 percent of Start Ups / SME’s fail within 5 years of launching themselves. The prime reasons of failure are low sales, no or excessive planning, attracting talent, high dependence on the entrepreneur / owner among all.
Saarthee Infoserve has taken the lead in working on the above challenges faced by SME’s in India. We employ hands on approach and work closely with the heads of the organization to turn around the business by employing established business practices and processes. The leadership team at Saarthee has worked on complex and large projects with exposure to different industries which comes handy for tackling the clients business challenges and providing valuable inputs on growth and expansion.
I and Dheeraj Mittal (my friend and partner) have combined experience of 32+ years in direct as well as indirect (channel) business with one of the finest National as well as MNC brands like Tata Communications Ltd, Airtel, Reliance Communications, Ingram Micro & National Panasonic handling key Regional as well National positions.
As per the industry reports 60 to 80 percent of Start Ups / SME’s fail within 5 years of launching themselves. The prime reasons of failure are low sales, no or excessive planning, attracting talent, high dependence on the entrepreneur / owner among all.
Saarthee Infoserve has taken the lead in working on the above challenges faced by SME’s in India. We employ hands on approach and work closely with the heads of the organization to turn around the business by employing established business practices and processes. The leadership team at Saarthee has worked on complex and large projects with exposure to different industries which comes handy for tackling the clients business challenges and providing valuable inputs on growth and expansion.
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Transcript
Company Profile
What do we do
How to contact us
Why do we exist
What do we offer
What do we beleive in
Who are our Leaders
What are our strengths
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Contents
What do we do
Area of exposure from IT –Hardware and Software,
Telecom, Industrial & Retail.
Specialization : direct and indirect business model.
Saarthee Infoserve is a Sales & Strategy consultancy firm
exclusively focusing on emerging SMEs in India.
We help organizations to improve upon their sales
productivity & effectiveness.
We are passionate about achieving better results for our clients and share their vision to reach to the next
level.
Leadership team having combined experience of 32+
years working with Large Enterprises & MNCs handling
Sales & Strategy function.
What do we believe in
• A well thought out Simple idea can be amazingly powerful in shaping business.Simple
• Unique approach based on our experience in demonstrated practices in many industries and regions.Unique
• Concreteness in our ideas &actions help to communicate and implement better. Concrete
• We will Co relate our ideas and actions to organization genre, market conditions and capacity.Co relate
• A bad idea with great execution is better than great idea with bad execution.Execution
• Sincere and Professional approach leads to achieve hardest of milestones.Skill
• Put Clients Interest ahead of ours.Service
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C
C
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S
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Why do we exist (Some facts on SME’s)
Source – washingpost.com
IndustryPercent Still Operating After 4 Years
Education and Health 56 %
Services 55 %
Wholesale 54 %
Manufacturing 49 %
Retail 47 %
Transportation, Communication and Utilities
45 %
Information 37 %
Source - www.statisticbrain.com
Majority of failures (SME) occur in the first two years while only a
handful succeed to complete their first five years.
Source – smetimes.com
Why do we exist (Challenges faced by SME)
Leadership is a talent but is
bound by innumerable
activities.
The demand for the
product is not enough to
survive. Go To Market
planning and strategy is missing.
Talent cost is high.
Acquisition, development and retention
is a big challenge.
Inadequate tools &
exposure to cross
functional processes to
grow business.
Customer management
is not according to established practices.
Leadership profile
Dheeraj Mittal
Dheeraj comes with an exposure of 16+ years experience in Indirect business & Enterprise Sales
with brands like Tata Communications Ltd (TCL) & Reliance Communications Ltd.
Within Tata Communications he has handled various roles, And responsible to manage 200+
Cr. Base Revenue thru Life Cycle Management Partners nationally by doing multiple activities to
control churn, price revision & revenue enhancement thru cross sell/ up sell.
He has also managed TCL’s Channel Development as Head - North & East zone, driving
channel business through S.I. Channel partners into SMB/ Enterprise Space. He has played an
instrumental role in establishing TCL partner model in Non Metro Markets across North and West
regions.
He has also managed Global accounts for TCL & TTSL voice portfolio.
In Reliance Communications Dheeraj has handled again various responsibilities like
Business planning, Market profiling, Part of Reliance services launch team, Key Account sales &
Channels business (Mobility and data business) directly and with a team of 10-15 directly reporting
into him..
Saurabh Leekha
Saurabh has extensive exposure in Direct business. He has over 17 years experience creating
success stories with brands like Tata Communications Ltd (TCL), Reliance Communications, Airtel,
Ingram Micro & National Panasonic.
In Tata Communications he was responsible to lead the sales team as Head Sales (North)
driving the data business through a strong team of more than 100 members. He has also been a
National Head for value business managing the overall revenues of excess than 200 crores.
Saurabh has been instrumental in building the entire retail setup for Reliance Webworlds in
the Rajasthan region single handedly. Over here he got involved to set up large format stores,
manage operations and revenue for the region.
In Ingram Micro, Saurabh was instrumental in launching Samsung Laser printers and making
them a success in the first year of launch itself by achieving 10% market share.
In National Panasonic India, Saurabh worked aggressively to take Panasonic SMF batteries at
No. 1 position in India.
Leadership profile
What do we offer
Go To Market Formation &
Implementation
Sales process & Analytics
Customer Life Cycle
Management
Training & Development
Go to Market (Direct & Indirect)
• Design and implementation of GTM for your existing business needs, channel partners and customer demands.
• Analyzing and judging of your existing product/ services potential and consultation on new markets and volumes.
• We believe that one size doesn’t fit all. Our approach would be to find a specific working solutions for your specific problems.
• We work on Cross functional approach to ensure high level engagement between various stake holders to make project successful.
• Dedicated focus and deep discussion with the business leaders for understanding psyche of the organization, capabilities of the team, opportunities available & expectations from us.
• Channel policy, partner & FOS incentive, partner
Sales process & Analytics
Sales process
• Defining process for lead generation to closure.
• Funnel & Review management techniques.
• Various source of generating business leads.
• Criteria to define various stages of leads.
Analytics
• Account/ Market penetration of product specific.
• Sales performance analysis and review.
• Measuring of success of various marketing initiatives.
Customer Life cycle Management
• Detailed customer profiling methodologies and consultation on probable focused segment.
• Customer data analysis for cross sell & up sell.
• Defining strategy to increase revenue share in existing customer base.
• Single Service Customer (SSC) conversion to Multi Services Customer (MSC) to create stickiness with organization.
• Reason of Churn and controlling methodologies.
Resource Transformation & Development
• Skill gap analysis for Direct & Indirect sales team.
• Development of content and imparting of training programmes.
• Continuous monitoring and evaluation process of sales team (In-house & on the job).
• Design of online training programs, test’s & graded certification.
• Design of training program according to challenges facing by organization related to product, territory, sales pitch, post sales service, pre-sales, funnel management, sales closing methodologies etc.
• Channel partner & FOS development, certification and continuous evaluation program.
What are our strengths
Hands On team
Exposure to finest IT / Telecom brands in
National / MNC’s
Have implemented and handled large
and complex projects
Exposure to best practices & processes
Success stories in innovation, business practices, processes
In depth experience in sales & strategy, channel formation and development
How to contact us
Dheeraj Mittal
+91 – 9250001210
Saurabh Leekha
+91 - 9212115576
Thank You
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