Hardlopen Hardlopen 2.0 2.0 De 4 e loopgolf is online Gijsbregt Brouwer Apeldoorn, 16 februari
Running 2.0
Jan 14, 2015
What is the context of the modern runner.
How can an running event benefit from this?
What do runners use in terms of social media and smart training tools?
Answers in this presentation.
Will be held on February 16, 2010 for the business club of the www.midwintermarathon.nl
How can an running event benefit from this?
What do runners use in terms of social media and smart training tools?
Answers in this presentation.
Will be held on February 16, 2010 for the business club of the www.midwintermarathon.nl
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Hardlopen 2.0Hardlopen 2.0De 4e loopgolf is online
Gijsbregt Brouwer
Apeldoorn, 16 februari 2010
Gijsbregt BrouwerSports 2.0
www.brightguys.nl
Sports 2.0Improving sports thru internet &
mobile
Sponsor and/or media Sponsee
Association
Means
Agreement
Sponsoring 1.0
Sponsorand/or media Sponsee consumer fan
platform
• Interaction• Value creation• Continuous experience
Sponsoring 2.0
Sports = experience
Deepen:• Mobile• Smart stadium• Digital signage
Lengthen:• Communities• Games• Planning• Blogs• Registration
Broaden:• Communities• More content• Sport date/meet
Experience 1.0:• No mobile• No web 2.0• Not personal• No context
Build lasting Build lasting platformsplatforms
Social sports Matrix
CommunityCommunity
ToolsTools
NewsNews
GamingGaming
Survey
93.9 %93.9 %
67.7 %67.7 %
31.3 %31.3 %
43.3 %43.3 %
34.6 %34.6 %
http://www.flickr.com/photos/yersinia/2511682856/
64.4 %64.4 %
The connected The connected runner…runner…
Twitter.com/gijsbregt
Linkedin.com/in/gijsbregt
Slideshare.net/gijsbregt
Delicious.com/gijsbregt
Brightguys.nl
Related Documents
