Robert Sullivan, 503, Sony Electronics Goes Mobile SONY Electronics Goes Mobile: A Case Study Robert Sullivan Manager Talent & Organizational Development.

Robert Sullivan, 503, Sony Electronics Goes Mobile

SONY Electronics Goes Mobile: A Case Study

Robert SullivanManager Talent & Organizational Development

Robert Sullivan, 503, Sony Electronics Goes Mobile

In this session you will learn:

• What sparked the initiative for Sony Electronics to go mobile with training for field teams

• The criteria used to select the pilot group, content, and mobile learning strategies

• The importance of a well-designed and intuitive interface and user experience for learners

• Obstacles and roadblocks faced and overcome leading to next steps and lessons learned

• How to embed mobile learning into key learning initiatives to encompass formal, informal, social, and game-enabled learning

Robert Sullivan, 503, Sony Electronics Goes Mobile

What I want to share:

Why?The journey

How we did it Obstacles, hurdles, and lessons learned

Next steps

Pace of Change in Consumer Electronics

Sales Development Strategy Le

vera

ge R

eso

urc

es

Go M

ob

ile • Using Sony Products

• Sell Out Onboarding

• Just-in-time learning

Eq

uip

Man

ag

ers

En

gag

e P

art

ners

Talent & Organizational Development

The Journey to Mobile

2010

Learning Analysis: Mobile needed and wanted

2011 - 2012

Organizational restructuring

April 2012

Joined T&OD with focus on Learning Strategy

October 2011- February 2012

Vendor selectionprocess

April 2012 – October 2012

• Contract approval• IT Security• Content development

October 8, 2012

Go Live!

Who participated in the pilot?

11

0

Retail Sales Supervisors

15Zone Vice Presidents

15 Corporate

Geographically dispersed

Technologically savvy

Issued both a Sony tablet & Smartphone

50% of this population hired in June 2012

Manage & coach teams of 11 to 18 RSSs

T&OD

Sell Out Operations

Product Training

How did we do it?

Assembled cross-

functional team

Partnered with vendor to create, repurpose

and convert content

Launched pilot via

Sony Tablet

T&OD tracked usage & solicited feedback

Tested & introduced

Smartphone platform

Content types and function

Test their knowledge with the Shopfront

Game

Explore competency definitions

Onboarding&

Ongoing

Build product knowledgeView key job skills

Learn about Sony

Determine where instructor-led training is happening

Understand customer demographic info

How long did it take?

Legal

IT Security

Content Dev

2012

Apr May June July AugSep

tOct Nov Dec Jan Feb Mar Apr May

June

2013

Single Sign On Implementation

Automated Employee Feed

The Solution: CellcastSony L

earn

ing T

o G

o

What worked?

• Business owned content – starred in videos, provided

photos & answers for game, shared training calendars &

photos, etc.

• Leadership support – SVP promoted pilot with direct

reports, encouraged registration & exploration

• Initial Participation -- 70% of participants downloaded

and used the app in first 30 days

• Vendor Relationship

Just because you build it…

…doesn’t mean they will come.

…and it’s really cool…

1. Ensure there is a clear need for mobile

2. Pre-launch: benchmark the data or

behaviors you are trying to impact

3. Measure, measure, and continue to

measure – 30, 60, 90 days – Are you

moving the needle?

4. Pilot with a small group or intact team

5. Clarify use to prevent confusion with other

technology/information sources

5 Things We Learned

Where do we go from here?

• Pilot 2.0 – Retail Stores, Service and Support

• Integrate Mobile with LMS (potentially even replace it)

• FY14 – launch mobile to greater Sony Electronics population

Robert Sullivan

Manager, Talent & Organizational Development

Sony Electronics

San Diego, CA

[email protected]