Using Social Media to Communicate Health Literate Messages Presentation for the 2015 Wisconsin Health Literacy Summit April 14-15, 2015 R.V. Rikard Postdoctoral Research Associate Department of Media and Information Michigan State University
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1. Using Social Media to Communicate Health Literate Messages
Presentation for the 2015 Wisconsin Health Literacy Summit April
14-15, 2015 R.V. Rikard Postdoctoral Research Associate Department
of Media and Information Michigan State University
2. Disclaimers: 1. This breakout session is not a Facebook 101
or Heres How to Tweet. 2. Health Communication, Health Literacy
& Social Science (#hchlitss) Tweet Chat co-host. 3. Information
2This work is licensed under a Creative Commons Attribution-
NonCommercial-ShareAlike 4.0 International License.
3. Agenda 1. The range of social media sites. 2. How to use
social media sites to communicate health literate messages. 3. The
$64 Million dollar question: how do you know? This work is licensed
under a Creative Commons Attribution- NonCommercial-ShareAlike 4.0
International License. 3
4. The Landscape of Social Media/Network Sites
5. What is a social media/network site? A web-based service
that allows individuals to: 1. Construct a public or semi-public
profile within a bounded system, 2. Articulate a list of other
users with whom they share a connection, and 3. View and traverse
their list of connections and those made by others within the
system. This work is licensed under a Creative Commons Attribution-
NonCommercial-ShareAlike 4.0 International License. 5 - boyd &
Ellison 2008
6. In The Beginning This work is licensed under a Creative
Commons Attribution- NonCommercial-ShareAlike 4.0 International
License. 6 1997 - 2000 2002 Present 1999 Present
7. Today This work is licensed under a Creative Commons
Attribution- NonCommercial-ShareAlike 4.0 International License.
7
8. The Top Five +1 (March 2015) This work is licensed under a
Creative Commons Attribution- NonCommercial-ShareAlike 4.0
International License. 8 Source: eBizMBA Rank which is a
continually updated average of each website's Alexa Global Traffic
Rank, and U.S. Traffic Rank from both Compete and Quantcast.
http://www.ebizmba.com/articles/social-networking-websites Social
Media Site Estimated Unique Monthly Visitors Facebook 900,000,000
Twitter 310,000,000 LinkedIn 255,000,000 Pinterest 250,000,000
Google Plus+ (YouTube) 120,000,000 Instagram 100,000,000
9. Unique Capabilities & Limitations This work is licensed
under a Creative Commons Attribution- NonCommercial-ShareAlike 4.0
International License. 9 Social Media Site Advantages Limitations
Facebook # of visitors, personal engagement, level of information
T.M.I., changing security prefs., social noise Twitter 140
characters, drive website traffic, short videos 140 characters, who
to follow?, 2,000 follow limit LinkedIn Professionals,
organizational networking, good content Preaching to the choir
Pinterest Use of images/pictures, personal engagement Internet
Scrapbooking Google Plus+ (YouTube) Growing # of users, share
YouTube video, heavy integration with Google services Isolated from
other SNS, # of visitors, Instagram Use of images/pictures, younger
demographic Too personal/T.M.I., URL limits,
10. Know Your Audience U.S. Census Bureau This work is licensed
under a Creative Commons Attribution- NonCommercial-ShareAlike 4.0
International License. 10
11. Know Your Audience Pew Research Center This work is
licensed under a Creative Commons Attribution-
NonCommercial-ShareAlike 4.0 International License. 11
12. Who This work is licensed under a Creative Commons
Attribution- NonCommercial-ShareAlike 4.0 International License.
12
13. Who This work is licensed under a Creative Commons
Attribution- NonCommercial-ShareAlike 4.0 International License.
13
14. Who uses what Bilingual health message opportunity! This
work is licensed under a Creative Commons Attribution-
NonCommercial-ShareAlike 4.0 International License. 14 Tailoring
visual health message opportunity! Gender specific health message
opportunity!
15. Who uses what General Observations? This work is licensed
under a Creative Commons Attribution- NonCommercial-ShareAlike 4.0
International License. 15
16. Who uses what General Observations? This work is licensed
under a Creative Commons Attribution- NonCommercial-ShareAlike 4.0
International License. 16
17. Who uses what General Observations? This work is licensed
under a Creative Commons Attribution- NonCommercial-ShareAlike 4.0
International License. 17
18. Who uses what General Observations? This work is licensed
under a Creative Commons Attribution- NonCommercial-ShareAlike 4.0
International License. 18
19. Who uses what General Observations? This work is licensed
under a Creative Commons Attribution- NonCommercial-ShareAlike 4.0
International License. 19
20. Who uses what Question: biggest bang for your social media
buck? This work is licensed under a Creative Commons Attribution-
NonCommercial-ShareAlike 4.0 International License. 20
21. Who uses what and why? 72% of internet users look online
for health information within the past year. 77% of online health
seeking begins with a search engine (i.e., Google, Bing, or Yahoo).
This work is licensed under a Creative Commons Attribution-
NonCommercial-ShareAlike 4.0 International License. 21 Pew Research
Center Health Online 2013 70% of U.S. adults got information, care,
or support from a health care professional. 60% of adults got
information or support from friends and family. BUT
22. Who uses what and why? This work is licensed under a
Creative Commons Attribution- NonCommercial-ShareAlike 4.0
International License. 22 Smartphone-dependent groups: Younger
adults 15% of Americans ages 18-29 are heavily dependent on a
smartphone for online access. Those with low household incomes and
levels of educational attainment Some 13% of Americans with an
annual household income of less than $30,000 per year are
smartphone-dependent. Just 1% of Americans from households earning
more than $75,000 per year rely on their smartphones to a similar
degree for online access. Non-whites 12% of African Americans and
13% of Latinos are smartphone-dependent, compared with 4% of
whites. Less likely to own some other type of computing device,
have a bank account, to be covered by health insurance. More likely
to rent or to live with a friend or family member rather than own
their own home. Pew Research Center (April 2015)
23. Health Literate Messaging Finesse for Social Media This
work is licensed under a Creative Commons Attribution-
NonCommercial-ShareAlike 4.0 International License. 23
24. The Hashtag This work is licensed under a Creative Commons
Attribution- NonCommercial-ShareAlike 4.0 International License.
24
25. The Hashtag A hashtag is a keyword(s) or a phrase with no
spaces and the number sign to form a label. For example:
#healthliteracy A hashtag allows grouping of similarly tagged
messages. Allows search engines (e.g., Google) to return all
messages that contain it. This work is licensed under a Creative
Commons Attribution- NonCommercial-ShareAlike 4.0 International
License. 25
26. # Hashtag: A Few Guidelines Don't #spam or #over #tag #with
#hashtags. Use 2 to 3 hashtags per message remember
keyword(s)/pharses. Use hashtags only on posts relevant to the
topic. This work is licensed under a Creative Commons Attribution-
NonCommercial-ShareAlike 4.0 International License. 26
27. Video & Pictures Capture attention This work is
licensed under a Creative Commons Attribution-
NonCommercial-ShareAlike 4.0 International License. 27
28. Tagging photos & video Tags are keywords without the
hashtag. This work is licensed under a Creative Commons
Attribution- NonCommercial-ShareAlike 4.0 International License. 28
influenza, flu, spanish flu, avian flu, asian flu,
29. Using Plain Language Clear & concise Communicate facts
When possible use symbols Skip punctuation This work is licensed
under a Creative Commons Attribution- NonCommercial-ShareAlike 4.0
International License. 29
30. Posing Questions vs Giving Instructions A question is an
invitation Instructions limit conversation This work is licensed
under a Creative Commons Attribution- NonCommercial-ShareAlike 4.0
International License. 30
31. The $64 Million dollar question: how do you know?
32. Small Discussion Groups This work is licensed under a
Creative Commons Attribution- NonCommercial-ShareAlike 4.0
International License. 32
33. Social Media Tips & Tricks SocialMediaWorks helps
health communicators integrate social media into their
communication planning. This work is licensed under a Creative
Commons Attribution- NonCommercial-ShareAlike 4.0 International
License. 33 https://cdc.orau.gov/healthcommworks/
http://www.thehealthcompass.org/ An interactive platform for you to
find the highest quality social and behavior change communication
(SBCC) tools and program examples.
34. Social Media Tips & Tricks https://www.thunderclap.it
This work is licensed under a Creative Commons Attribution-
NonCommercial-ShareAlike 4.0 International License. 34
https://www.hashtags.org/ Thunderclap is a crowd sourcing means to
spread your message on Twitter and Facebook. Find hashtags related
to a topic and find out the meaning of hashtags (i.e., #bcsm =
breast cancer and social media).
35. Social Media Tips & Tricks Springboard for Health
Communication professionals is for sharing health communication
knowledge, experiences and resources. This work is licensed under a
Creative Commons Attribution- NonCommercial-ShareAlike 4.0
International License. 35 http://healthcomspringboard.org/
http://www.symplur.com/healthcare-hashtags/ Discover where the
healthcare conversations are taking place. Discover who to follow
within your specialty or disease. Discover what healthcare topics
are trending in real-time
36. Contact R.V. During & After the Summit Twitter
@rv_rikard LinkedIn http://www.linkedin.com/in/rvrikard Google+
https://plus.google.com/+RVRikard Email [email protected] This work
is licensed under a Creative Commons Attribution-
NonCommercial-ShareAlike 4.0 International License. 36
37. If you are interested Join the Health Communication, Health
Literacy & Social Science Tweet Chat (#hchlitss) Weekly
Thursday nights from 8 pm to 9 pm Our website is
http://hchlitss.net This work is licensed under a Creative Commons
Attribution- NonCommercial-ShareAlike 4.0 International License.
37
38. Using Social Media to Communicate Health Literate Messages
Presentation for the 2015 Wisconsin Health Literacy Summit April
14-15, 2015 R.V. Rikard Postdoctoral Research Associate Department
of Media and Information Michigan State University