Rik Sansone UX 2016

Rik Sansone UX Design

I’m a UX Designer and Pulitzer-nominated Illustrator.

I’ve taught tech to children, adults, seniors and special needs groups

for Apple.

There’s a need for better experiences for everyone. My background in design, public speaking, and illustration have

been enhanced by the UX full-time course at General Assembly.

Off-the-grid time includes: Hockey, Wine, and Comedy.

About Me

Illustration

Omnigraffle

Public Speaking/Keynote

InVision

MS Office, Google Docs

Trello

Skills

Sketch

Adobe CS

Hype

iMovie & Final Cut Pro

Motion Graphics

Wacom/Digital Coloring

My process

Research is #1

Create Solutions

Works?

keep users using. Goals met:

hi res prototype

more testing

client needs user testing

surveys behavior

Doesn’t work?

Analyze Datapain points heuristics

personas flows

Drawing New iterations address pains

lo-res wireframe

works?

more testing

Projects You’ll See:

Standing Room Cap: Broadway Investment Website

ESPN: Media Distribution Website

Giphy: GIF maker Web App

Movie Foodie: Mobile App to pair movies with recipes

Problem Solution

Time Role

Tools

Project:Standing Room Capital - Broadway Investor Website

Omnigraffle, Sketch, Adobe Illustrator, Pen & Ink, Pencil, Keynote,

Google Sheets, Numbers, whiteboard

& marker, Trello, usertesting.com,

Pages

Heuristic analysis

User interviews & testing

Improved flow & clarity

Designed wireframes, prototypes.

Visualize current flow

Site inventory

Developed personas

Create/deliver presentation

Investment terms & minimum now up front.

Clearer links to info.

Added offering info prior to sign up.

Investor dashboard centralizes info, keeps

track of investment opportunities.

Added links to investment docs.

Added show content with bios, pictures,

audio/video content.

COMPANY

Our TeamBlog

HOW IT WORKS

OfferingsAccredited InvestorsInvestment ProcessFeesFAQs

LEGAL

Terms of ServicePrivacy Policy

StandingRoomCap.com is a website operated by Standing Room Capital LLC ("Standing Room Capital"). Equity securities are offered through WealthForge, LLC, a registered broker/dealer and member FINRA/SIPC. By accessing this site and any pages thereof, you agree to be bound by our Terms of Use and Privacy Policy. StandingRoomCap.com is intended only for accredited investors (for persons residing in the U.S.), and for persons residing abroad in jurisdictions where securities registration exemptions apply.

Investments in theatrical productions lack liquidity, are speculative and have a high degree of risk, including a complete loss of investment. Standing Room Capital does not make investment recommendations, and no communication through this website or in any other medium should be construed as such. Investment opportunities posted on this website are “private placements” of securities that are not publicly traded, are subject to holding period requirements, and are intended for investors who do not need a liquid investment. Private placement investments are NOT bank deposits (and thus NOT insured by the FDIC or by any other federal governmental agency), are NOT guaranteed by Standing Room Capital or WealthForge, and MAY lose value. Neither the Securities and Exchange Commission nor any federal or state securities commission or regulatory authority has recommended or approved any investment or the accuracy or completeness of any of the information or materials provided by or through the website. Investors must be able to afford the loss of their entire investment.

Any financial projections or returns shown on the website are illustrative examples only, and there can be no assurance that any valuations provided are accurate or in agreement with market or industry valuations. Any investment information contained herein has been secured from sources Standing Room Capital believes are reliable, but we make no representations or warranties as to the accuracy of such information and accept no liability therefor. Offers to sell, or the solicitations of offers to buy, any security can only be made through official offering documents that contain important information about risks, fees and expenses. Investors should conduct their own due diligence, not rely on the financial assumptions or estimates displayed on this website, and are encouraged to consult with a financial advisor, attorney, accountant, and any other professional that can help you to understand and assess the risks associated with any investment opportunity.

f in

A Truly Alternative Investment

THE INVESTING PROCESS

FEES AND CHARGES

SEE SHOWS

SEE SHOWS

Our investors are only presented with opportunities to partner with shows that are in late stages of development, typically those set to debut within the next 6 to 12 months. We look to partner with producers with a proven track record of profitable and award-winning shows, and only seek out shows that already have financial commitments.

You'll own a real investment stake in the theatrical production of your choice, exposing yourself to the potential loss or profit of that show. If a production provides a return on the invested capital, a Standing Room fund may make distributions, according to the offering's terms.

It’s no secret that investing in Broadway is risky, as about 20% to 25% of shows break even on their original investment. However, theatrical investments offer an exciting and diverse opportunity to invest outside of the trends and movement of the stock market.

Don’t just invest, be a part of the VIP Broadway experience. At certain investment levels you will have access to exclusive perks, including: Opening Night tickets and party passes; networking opportunities with actors, producers and directors; access to reduced priced house seats even when a show is sold out; and autographed memorabilia.

Rigorously Vetted Productions

Real Equity

Red Carpet Access

HOW STANDING ROOM WORKS

Learn More

Our Team

Before considering an investment, please note that investments in theatrical productions lack liquidity, are speculative and have a high degree of risk, including a complete loss of investment.

Invest in ShowsOnce you've decided on a show to invest in, you can transfer money directly through your bank account, card, or check. Before your first investment is processed we'll charge a one-time lifetime fee of $250 as well as have carried interest for each offering.

Account ApprovalAt this time only "accredited investors" can invest in private placements being offered online. Accredited investors include those who earned income exceeds $200,000 or $300,000 together with a spouse in each of the prior two years, and reasonably expects the same for the current year; or those with net worth over $1 million, either alone or together with a spouse (excluding value of the person’s primary residence). Partnerships, corporations, nonprofits and trusts may also qualify. You’ll be asked to verify your accredited status before making an investment.

Explore ShowsShows that are listed on our site have been reviewed by our own team and WealthForge LLC (SEC, FINRA). We only consider shows with proven producers that have had past Broadway success and have a show with a high likelihood of making it to Broadway within the next two years. Do your own research to ensure that it fits within your own risk tolerance and aligns with your theatre interests. We will provide financial projections and other information on the show. We highly encourage you consult your own attorney, accountant, or financial advisor before making any investment.

Stay InvolvedAfter you make your investment we'll regularly keep in touch to keep you apprised of updates in the production and distribute any associated perks! We'll also keep you updated on repayment and profit distributions, along with providing any necessary tax documents.

In order for an individual to qualify as an accredited investor, he or she must accomplish at least one of the following:

These investors are considered to be fully functional without all the restrictions of the SEC.

An employee benefit plan or a trust can be qualified as accredit investors is total assets are in excess of $5 million.

be a general partner, executive officer, director or a related combination thereof for the issuer of a security being offered.

have a net worth exceeding $1 million, either individually or jointly with his or her spouse.

ACCREDITED INVESTOR

There are no fees to sign up as investor and review potential offerings. Before your first investment is processed, we'll charge a one-time lifetime platform fee of $250, which is subject to change. If an investment is profitable, Standing Room Capital will be allotted 20% of any profits paid out ("carried interest").THE INS AND OUTS OF BROADWAY

$250 Lifetime Fee + 20% Carried Interest.

Recent legislation has allowed accredited investors to invest in private companies through specifically-designed and secure online portals. These new rules are being taken advantage of throughout the startup investing world, and Standing Room is using this same model to offer equity investment deals in Broadway shows.


THE BASICS

It only takes a minute to set up your free user account. Once your account is ready, you can then register as an accredited investor to see information on current and upcoming offerings. You'll be able to review creative information on each production, as well as financial documents including projected budgets and revenue. New to investing in Broadway? We're here to help!

Sign Up to Explore1

1 earn an individual income of more than $200,000 per year, or a joint income of $300,000, in each of the last two years and expect to reasonably maintain the same level of income.

2

3

2

3

4

5

The Equity Investment Platform for Broadway Shows

Minimum Investment: $2,000Offering Size: $95,000

End: 8/15/2015Start: 7/1/2015

100%

A Gentleman’s Guide to Love and Murder

SEE DETAILSOffering Closed

HANNAH ELLESS

Sign Up

Confirm Password

First Name

Already a member? Log in

Last Name

Email

Password

CONTINUE

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Sign Up Step 2

Country

Street Address

Apt

City

State

Zip

COMPLETE

I am an accredited investor (Please note you will need to verify this status to complete an investment).

I am not an accredited investor.What is an accredited investor?


HOW IT WORKS OUR TEAM SHOWS SIGN UP LOG IN

f in

© 2015 Standing Room Capital. All Rights Reserved.Securities offered through WealthForge, LLC. Member: FINRA | SIPC

15 Days

No consistency

Minimal investment and fees hard to

find

Content not centralized

Show info not seen prior to sign up

Limit to show info due to legal constraints

Goal: increase membership

http://usertesting.com

Current User flow

Too may steps and information. Compare to the revamp on the next slide.

New user flow

Personas based on actual Users, helping define and support a revamped flow.

Saved money, want to have fun and support something positive. There

their families and know how hard it

They hear about Standing Room Cap through the website Playbill.com and click on the link

They are very intrigued and read the informa-tion on the homepage about the process, fees, who can invest and the team behind SRC. With thier confi-dence in SRC built, they click on show offerings to see what shows are available to invest in.

The offerings page lets them see the basics of the shows and past successes. They decied to sign up for an account to find out more.

After receiving an account approval email, Murray and June log in to their SRC account.

They are greeted by their dash-board, which offers a centralized place to see offerings, keep track of their investments, and access documents. They select a show module.

There is a bar atop the site which states info on becoming an accredited investor. They down-load the form, and fill it out according to SRC’s instructions.Af-ter Wellforge vaidates them, Murray gets an email that they are accredited.

June wants to see more about the show. The show module opens a page with the show synopsis, videos, funding status, photos, cast & crew bios and more.

They see the INVEST bar in the center of the page and select it, They are instruct-ed to either download offering or continue the investment steps on the Wellforge website.

Now that they are investors, they have access to exclusive documents and information show updates and content, and more.

approval email, Murray and They are greeted by their dash-board, which offers a centralized place to see offerings, keep track of their investments, and access documents. They select a show module.

They are greeted by their dash-board, which offers a centralized place to see offerings, keep track of their investments, and access documents. They select a show module.

Murray and June, retired.

Saved money and

love Broadway.

Basics now up front

More info on home screen:

•Investing process

•Definition of accredited

investor

•Fees

© 2015 Standing Room Capital. All Rights Reserved.

COMPANY

Our TeamBlog

HOW IT WORKS


LEGAL

Terms of ServicePrivacy Policy f in

A Truly Alternative Investment

THE INVESTING PROCESS

FEES AND CHARGES

SEE SHOWS

SEE SHOWS

Our investors are only presented with opportunities to partner with shows that are in late stages of development, typically those set to debut within the next 6 to 12 months. We look to partner with producers with a proven track record of profitable and award-winning shows, and only seek out shows that already have financial commitments.

You'll own a real investment stake in the theatrical production of your choice, exposing yourself to the potential loss or profit of that show. If a production provides a return on the invested capital, a Standing Room fund may make distributions, according to the offering's terms.

It’s no secret that investing in Broadway is risky, as about 20% to 25% of shows break even on their original investment. However, theatrical investments offer an exciting and diverse opportunity to invest outside of the trends and movement of the stock market.

Don’t just invest, be a part of the VIP Broadway experience. At certain investment levels you will have access to exclusive perks, including: Opening Night tickets and party passes; networking opportunities with actors, producers and directors; access to reduced priced house seats even when a show is sold out; and autographed memorabilia.

Rigorously Vetted Productions

Real Equity

Red Carpet Access

HOW STANDING ROOM WORKS

Learn More

Our Team


Invest in ShowsOnce you've decided on a show to invest in, you can transfer money directly through your bank account, card, or check. Before your first investment is processed we'll charge a one-time lifetime fee of $250 as well as have carried interest for each offering.

Account ApprovalAt this time only "accredited investors" can invest in private placements being offered online. Accredited investors include those who earned income exceeds $200,000 or $300,000 together with a spouse in each of the prior two years, and reasonably expects the same for the current year; or those with net worth over $1 million, either alone or together with a spouse (excluding value of the person’s primary residence). Partnerships, corporations, nonprofits and trusts may also qualify. You’ll be asked to verify your accredited status before making an investment.

Explore ShowsShows that are listed on our site have been reviewed by our own team and WealthForge LLC (SEC, FINRA). We only consider shows with proven producers that have had past Broadway success and have a show with a high likelihood of making it to Broadway within the next two years. Do your own research to ensure that it fits within your own risk tolerance and aligns with your theatre interests. We will provide financial projections and other information on the show. We highly encourage you consult your own attorney, accountant, or financial advisor before making any investment.

Stay InvolvedAfter you make your investment we'll regularly keep in touch to keep you apprised of updates in the production and distribute any associated perks! We'll also keep you updated on repayment and profit distributions, along with providing any necessary tax documents.

In order for an individual to qualify as an accredited investor, he or she must accomplish at least one of the following:

These investors are considered to be fully functional without all the restrictions of the SEC.

An employee benefit plan or a trust can be qualified as accredit investors is total assets are in excess of $5 million.

be a general partner, executive officer, director or a related combination thereof for the issuer of a security being offered.

have a net worth exceeding $1 million, either individually or jointly with his or her spouse.

ACCREDITED INVESTOR

There are no fees to sign up as investor and review potential offerings. Before your first investment is processed, we'll charge a one-time lifetime platform fee of $250, which is subject to change. If an investment is profitable, Standing Room Capital will be allotted 20% of any profits paid out ("carried interest").THE INS AND OUTS OF BROADWAY

$250 Lifetime Fee + 20% Carried Interest.

Recent legislation has allowed accredited investors to invest in private companies through specifically-designed and secure online portals. These new rules are being taken advantage of throughout the startup investing world, and Standing Room is using this same model to offer equity investment deals in Broadway shows.


THE BASICS

It only takes a minute to set up your free user account. Once your account is ready, you can then register as an accredited investor to see information on current and upcoming offerings. You'll be able to review creative information on each production, as well as financial documents including projected budgets and revenue. New to investing in Broadway? We're here to help!

Sign Up to Explore1

1 earn an individual income of more than $200,000 per year, or a joint income of $300,000, in each of the last two years and expect to reasonably maintain the same level of income.

2

3

2

3

4

5

The Equity Investment Platform for Broadway Shows


End: 8/15/2015Start: 7/1/2015

100%


SEE DETAILSOffering Closed

Sign Up

Confirm Password

First Name

Already a member? Log in

Last Name

Email

Password

CONTINUE


Sign Up Step 2

Country

Street Address

Apt

City

State

Zip

COMPLETE

I am an accredited investor (Please note you will need to verify this status to complete an investment).

I am not an accredited investor.What is an accredited investor?


HOW IT WORKS OUR TEAM SHOWS SIGN UP LOG IN

f in

© 2015 Standing Room Capital. All Rights Reserved.Securities offered through WealthForge, LLC. Member: FINRA | SIPC

Current Site Suggested

User Dashboard


COMPANY

Our TeamBlog

HOW IT WORKS


LEGAL



100%


SEE DETAILS

FUNDED!SEE DETAILS

TBD

SEE DETAILS


End: TBAStart: TBA

0%

Offering TBA

Bright Star

SHOWS HELP MY ACCOUNT

ALL PAST SHOWS CURRENT SHOWS


SEE DETAILS


End: 1/31/2016Start: 12/1/2015

0%

Bright Star

Offering Open

11

2

2

3

3 4

5

5 6

67

7

4

Show Image

Show Name

Funding Status bar- displays percentage funded

Information on offering size and minimum investment amount

Start and end dates of the offer

Offer Status- Active or Funded

See Details - user can click to see show details

SEE DETAILS


End: 1/31/2016Start: 12/1/2015

0%

Bright Star

Offering Open

11

2

2

3

3 4

5

5 6

67

7

4

Show Image

Show Name





See Details - user can click to see show detailsSEE DETAILS


End: 1/31/2016Start: 12/1/2015

0%

Bright Star

Offering Open

11

2

2

3

3 4

5

5 6

67

7

4

Show Image

Show Name







End: 1/31/2016Start: 12/1/2015

0%

Bright Star

Offering Open

11

2

2

3

3 4

5

5 6

67

7

4

Show Image

Show Name







End: 1/31/2016Start: 12/1/2015

0%

Bright Star

Offering Open

11

2

2

3

3 4

5

5 6

67

7

4

Show Image

Show Name






SEE DETAILS


End: 1/31/2016Start: 12/1/2015

0%

Bright Star

Offering Open

11

2

2

3

3 4

5

5 6

67

7

4

Show Image

Show Name






SEE DETAILS


End: 1/31/2016Start: 12/1/2015

0%

Bright Star

Offering Open

11

2

2

3

3 4

5

5 6

67

7

4

Show Image

Show Name






• Minimal show information

• Tabs hard to find for users

New Features:

SEE DETAILS


End: 1/31/2016Start: 12/1/2015

0%

Bright Star

Offering Open

11

2

2

3

3 4

5

5 6

67

7

4

Show Image

Show Name






CurrentSuggested

Show content


COMPANY

Our TeamBlog

HOW IT WORKS


LEGAL


Inspired by a true event, the wholly original new musical Bright Star tells a sweeping tale and redemption set against the rich backdrop of the American South in the 1920s and 40s. When successful literary editor Alice Murphy meets an ambitious young soldier just home from World War II, their connection inspires Alice to confront her past. Together they discover a stunning secret with the power to transform their lives.

CAST

INVESTMENT INFO SHOW INFO TEAM OFFERING DOCUMENTS

SHOWS HELP MY ACCOUNT

VIDEOS

Gentleman’s Guide - 2014 Winning Best Musical

Lorem Ipsum Lorem Ipsum Lorem Ipsum

PHOTOS


TONY AWARDSBEST MUSICAL

BEST DIRECTOR OF A MUSICAL Darko TresnjakBEST BOOK Robert L. Freedman

BEST COSTUME DESIGN Linda Cho

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam semper eget massa ut mattis. Phasellus auctor, nibh at scelerisque ullamcorper, ex est aliquet libero, quis semper tellus eros a nibh. Curabitur dapibus gravida metus vitae rhoncus. Nulla ullamcorper pretium magna at venenatis. Nulla in mauris ullamcorper metus blandit faucibus eleifend vel nunc. Integer vestibulum viverra tellus molestie pharetra.




NO show content and

hard -to see tabs.

We created a

dynamic show page

with thrilling content.

Problem Solution

Time Role

Tools

Project: Media Distribution - Sports

Main page, all ages have too such

scrolling

too many clicks to find content and info

about content

Schedule/Calendar improvements

Fornt page video distracting

What properties are available and when can the client buy

them?

Top properties on front page only

Fat menu for other properties

Added “trending” area on man page to leverage properties related to current

events

Reconfigured Wordpress plugins

for calendar

Replaced front page video with static

large dynamic image

Conceptualization

User interviews

Analyze user click through data &

Google analytics

Wireframes

Final Visual design

Created interface

Wordpress specs

3 months

Sketch Whiteboard

Solidify Photoshop

Keynote Google Docs

Numbers

Site where global TV stations buy sports content

Seemingly endless scrolling,

Many clicks to

get to the content details.

Very slow “click to scroll,”, calendar not interactive, bad on mobile.

“News” from 2014!

Property page

adds even more

clicks to get

broadcast

details, more

scrolling, and

Hard to read fonts

sizes, colors.

Media Distribution: Analytics & Interviews

Google Analytics:

Users would go the site looking for specific properties based on current events.

Significant increase in searches for “Soccer” during the World Cup and

“Muhammad Ali” when he passed away.

Stakeholder Wish List:

• Keep big video on home page

• Search bar prominent

• Treat each property equally

• Interactive calendar

• Make it like competitor

media sites

Interviewed Sales staff for insights on their clients’ overall site usage and frustrations:

• Video is distracting

• What are your sales stats? Why should I

buy from you?

• What are the upcoming sports seasons?

• Can’t find the properties they are looking for.

• They need to know :

What it is, When it is available, How it will

be delivered (satellite or download?)

Media Distribution: Sketches, whiteboards

Re-thinking the Home and Calendar pages

USer flow

Media Distribution: Homepage solutions

Dynamic static images replaces video, yet still exciting. Rotates every season to highlight active properties.

added “featured section to

better position properties

related to current events.

Fat menu to reveal more properties, sub-properties

Current seasons or sports events are now prominent as well as the upcoming season.

Media Distribution: Calendar solutions

Essential info now displays on the calendar page.

Scrollable,

clickable

and easy to

see the entire

year or focus

on just one

month or

property.

Downloadable info for sales teams. Can add calendar to their favorite App Outlook, iCal, etc.

Trophy icon denotes playoffs or Championship series

Problem Solution

Time Role

Tools

Project:

No current easy method to Enable users to create &

leverage their own GIF’s on desktop

database site.

Interviewed people who share GIF’s, but

don’t create their own.

“It takes too long”. Omnigraffle, Sketch, Pen & Ink, Pencil,

whiteboard & marker, InVision, Keynote, Google Sheets, Numbers.

Added “create” button to every page

on site.

Users can upload their own video &

pictures, edit length, speed, text.

Embed and/or share link on social media.

“Tag” feature. to leverage GIF in

database

Project Management: ensure quality & deadlines met.

Interviewed Giphy’s Design Director Ralph

Bishop.

Wireframe & prototype.

User interviews & testing.

Create & Deliver presentation.

13 days

Upload your video or photos by clicking the icons on the right

T

#

f

CREATE

Giphy - User GIF creation

Giphy Data gathered

MUST-HAVE’s I conducted an insightful

interview with Giphy’s Design

Director Ralph Bishop.

Design Decisions:

Black background creates a

theater-like atmosphere.

KPI: Not ad dollars.

…measured by downloads,

shares,

live events and culturally

relevant trending content.

They want to become a

phenomenon, integrated

everywhere.

User Interviews

“I love sharing funny GIFs, they are better than

words”

“I can’t find what I’m looking for.”

“Too lazy to make my own GIFs”

“maybe I will make it if it’s really easy”

Based on other web-based GIF creation apps &

user interviews:

•Quick & easy •Use personal content

•Title

•Sharing

Giphy: Iterations of wireframes to prototype

Users confused

by familiar icons

not doing what

they expect.

Not all users are

familiar with icons

from all platforms.

“Share” is different

on iOS and Android.

SEE DETAILS


End: 1/31/2016Start: 12/1/2015

0%

Bright Star

Offering Open

11

2

2

3

3 4

5

5 6

67

7

4

Show Image

Show Name






SEE DETAILS


End: 1/31/2016Start: 12/1/2015

0%

Bright Star

Offering Open

11

2

2

3

3 4

5

5 6

67

7

4

Show Image

Show Name






Changed icons to more obvious graphic depictions.

SEE DETAILS


End: 1/31/2016Start: 12/1/2015

0%

Bright Star

Offering Open

11

2

2

3

3 4

5

5 6

67

7

4

Show Image

Show Name






SEE DETAILS


End: 1/31/2016Start: 12/1/2015

0%

Bright Star

Offering Open

11

2

2

3

3 4

5

5 6

67

7

4

Show Image

Show Name






SEE DETAILS


End: 1/31/2016Start: 12/1/2015

0%

Bright Star

Offering Open

11

2

2

3

3 4

5

5 6

67

7

4

Show Image

Show Name






SEE DETAILS


End: 1/31/2016Start: 12/1/2015

0%

Bright Star

Offering Open

11

2

2

3

3 4

5

5 6

67

7

4

Show Image

Show Name






SEE DETAILS


End: 1/31/2016Start: 12/1/2015

0%

Bright Star

Offering Open

11

2

2

3

3 4

5

5 6

67

7

4

Show Image

Show Name






SEE DETAILS


End: 1/31/2016Start: 12/1/2015

0%

Bright Star

Offering Open

11

2

2

3

3 4

5

5 6

67

7

4

Show Image

Show Name






Added editing bar

Giphy Prototype

Upload your video or photos by clicking the icons on the right

T

#

f

CREATE

#

f

CREATE

T #

f

CREATE

T

http://gph.is/1GwCb5V

embed link<iframe src="//giphy.com/embed/qx5jQC9Ge1Lqw" width="480" height="360" frameBorder="0" class="giphy-embed" allowFullScreen></iframe><p><a href="http://giphy.com/gifs/d-ee-qx5jQC9Ge1Lqw">via GIPHY</a></p>

#

f

CREATE

T

#

f

FONT FONT FONT FONT FONT

CREATE

T

#

f

x falling

x cats

x kids

x sports

x funny

CREATE

T

Page Upload Edit

Font Tag Share

Problem Solution

Time Role

Tools

Project:Movie Foodie

Create a new app to pitch to an existing

brand.

People didn't order groceries online.

Concept of pairing food with a movie.

How do we incentivize and

gamify?

What are the content

databases,how are they integrated?

“What are you in the mood for?”

“Shake” feature gives instant pairing

suggestion.

Database by IMDB, film buffs & foodies

add tags.

User pick type of food, movie genres

like Seamless.

Ingredients delivered and charged to

user’s streaming movie account.

Conceptualization

User interviews & testing

Create personas

Designed wireframes &

iterations.

Created interface

Database solutions.

19 days

TheGodfather

sounds good

Search

Type something

DISH NAME

•1/2 cup olive oil•2 lpds mild Italian sausages, casings removed•2 large onions, chopped•1/4 cup chopped garlic… (MORE)

35m$$

2

Ingredients:•1/2 cup olive oil•2 lpds mild Italian sausages, casings removed•2 large onions, chopped•1/4 cup chopped garlic•1 6-oz can tomato paste•2 28-oz cans Italian-style tomatoes•1 cup water•1 cup chopped fresh basil (about 4 large bunches)

sounds good!

Tomato sausage sauce

sounds good

DISH NAME

sounds good!

sounds good

DISH NAME

sounds good

DISH NAMESicilian cannolis

Classic Pizza

sounds good!

For cannoli shells:• 1 cup all-purpose flour plusadditional for dusting• 3 tablespoons sugar• 1 tspn unsweetened cocoa powder… (MORE…)

• 3 cups bread flour

3h$$$

1h$$

Linguine & red clam sauce• 3 tblspn kosher orcoarse sea salt• 1 lpd linguine• 12 tblspns extra-virgin olive oil• 4 cloves garlic, thinly sliced…(MORE)

45m$$$2

2

ExploreExploreExploreLabel ExploreExploreExplore Shake ProfileHome

Sketch Pen & Ink Photoshop

Keynote Google Docs

Numbers Whiteboard

Search

Movie Foodie

TheGodfather

TheGodfather

Tomatosausage sauce

Tomatosausage sauce

SnakesOna Plane

SnakesOna Plane

True Grit

True Grit

BBQ BBQ

Spaceballs Spaceballs

Cheeseballs Cheeseballs

Chef Chef

Cuban MojoPork Roast



Sketch 9:41 AM 100%

Select

Search

TheGodfather

TheGodfather

Tomatosausage sauce

Tomatosausage sauce

The Godfather,Part II


Movie Foodie - Data

Do you watch movies at home?

Do you prepare meals at home?

Do you buy groceries online?

100%

97%

3%

81.8%

18.2%

TAKEAWAY #3: Users watch movies: on a date, group, or alone. Often undecided, or have just a vague idea of what they want.

TAKEAWAY #1:

All The Cooks,

Epicurious, Big Oven,

and Chef Tap Apps

have same easy

user flow.

TAKEAWAY #2:

Big Database

needed

Movie Foodie: sketching, gamification, Design Studio

Gamifying attempts

included a dial, bubbles, drag

and drop. These went against

“quick and easy.“

Decided on “shake” feature, and big pictures of meals and

identifiable stars.

Personas

Date NightJohn invites Maria over to watchThe Godfather and wants to impress her with an authentic Italian meal straight from the movie, but he didn't have time to buy groceries.

Group

Single

Natasha wants to have girls’ night catching up with college friends visiting from out of town. They love romantic comedies, cooking and vegetarian meals.

Alexandra loves relaxing after a busy work week with new recipes and a movie on Friday nights. She’s been doing this for a while and seeks new ideas for food and movie picks.

based on a true life story !

Fun, movie-themed.

Preparing for user’s

streaming account title

availability.

OKSearch

Please beam a different title aboard.

To order a film that is not inones’ service is not logical.

OKSearch

It's your streaming service.That movie isn't available.

Pick a new one and move on.

It’s not you.It's not me, either.

OKSearch

It’s not in your streaming service!Please pick a different title.

Nasty Hobbitses stoleyour precious movie!

Movie Foodie Error messaging

Movie Foodie Hi-Res

TheGodfather

sounds good

Search

Type something

DISH NAME

•1/2 cup olive oil•2 lpds mild Italian sausages, casings removed•2 large onions, chopped•1/4 cup chopped garlic… (MORE)

35m$$

2

Ingredients:•1/2 cup olive oil•2 lpds mild Italian sausages, casings removed•2 large onions, chopped•1/4 cup chopped garlic•1 6-oz can tomato paste•2 28-oz cans Italian-style tomatoes•1 cup water•1 cup chopped fresh basil (about 4 large bunches)

sounds good!

Tomato sausage sauce

sounds good

DISH NAME

sounds good!

sounds good

DISH NAME

sounds good

DISH NAMESicilian cannolis

Classic Pizza

sounds good!

For cannoli shells:• 1 cup all-purpose flour plusadditional for dusting• 3 tablespoons sugar• 1 tspn unsweetened cocoa powder… (MORE…)

• 3 cups bread flour

3h$$$

1h$$

Linguine & red clam sauce• 3 tblspn kosher orcoarse sea salt• 1 lpd linguine• 12 tblspns extra-virgin olive oil• 4 cloves garlic, thinly sliced…(MORE)

45m$$$2

2


Select

Search

TheGodfather

TheGodfather

Tomatosausage sauce

Tomatosausage sauce

The Godfather,Part II


Q W E R T Y U I O P

A S D F G H J K L

Z X C V B N M

123 space return

I The I’m

Movie Food

By Title

By Genre

What’s New

Our Picks

By Type

By Cook Time

Vegetarian

I’m Allergeric to…

SearchSearch

Home Recipes Matches Search

Search

Movie Foodie

TheGodfather

TheGodfather

Tomatosausage sauce

Tomatosausage sauce

SnakesOna Plane

SnakesOna Plane

True Grit

True Grit

BBQ BBQ

Spaceballs Spaceballs

Cheeseballs Cheeseballs

Chef Chef




Sketch 9:41 AM 100%

Thank you!

[email protected]

718-683-6451

! linkedin.com/in/riksansone " medium.com/@riksansone

mailto:[email protected]?subject=

https://www.linkedin.com/in/riksansone

https://medium.com/@riksansone