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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 © 2011 Cisco and/or its affiliates. All rights reserved. Rick Tywoniak Unlock New Customer Potential With An Applications Strategy Senior Manager, CCG Market Development March 2012 Follow and Comment @ #ciscodev
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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1© 2011 Cisco and/or its affiliates. All rights reserved.

Rick Tywoniak

Unlock New Customer Potential With An Applications Strategy

Senior Manager, CCG Market Development

March 2012

Follow and Comment @

#ciscodev

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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

Agenda

Enterprise Collaboration Opportunity

Cisco Developer Network: Highlights

Go to Market Opportunities - Cisco Marketplace

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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

Significant Changes in Enterprise

Sales of Smartphones and Tablets Are Now Greater Than All PCs Including

Notebooks

By 2014, Internet Video Alone Will

Account for 57% of All

Consumer Traffic

60% of Server Workloads Will Be

Virtualized by 2013

52% of Enterprises Will Have Deployed

Cloud or Plan to Use Cloud

42% of Enterprises Rank Cyber Risk as Their Top Concern, More Than Natural

Disasters, Terrorism and Traditional

Crime

60% of Employees Believe They

Don’t Need to Be in an Office to Be Productive

One Third of Corporations Say They Are Using Video at Least Once per

Week

Enterprise Mobile Users Will Make Up

73% of the Workforce in 2012

Source: Forrester Research

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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

• World-wide direct sales force (15,000+) and channel partners (1,500+ UC partners) selling Cius

• Significant digital and web advertising, product placements and on-line promotions

• Global partnership with carriers

• Cisco market leadership in Unified Communications

• #1 in Enterprise Voice

• #1 in Web Conferencing

• #1 in Unified Messaging

• #1 in Audio Conferencing

• #1 in Telepresence

• 95% of Fortune 500® are using Cisco Collaboration

• 100K+ Enterprise Customers WW

• 200+ customers with over 10,000 IP Phones

• 30M+ Cisco IP Phones

The Power of Cisco in the Enterprise

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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

Foundations of a Developer Program

Technical Enablement

Marketing Enablement

Sales Enablement

Developer Program

Driving Successful Relationships by Supporting the Full Lifecycles Activity of Technology Partners

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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

www.collabdeveloper.com

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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7

Cisco Developer Network: Collaboration

Cisco Collaboration Architecture• Mobility• Customer care• Video• Conferencing• Messaging• Enterprise Social Software• Unified Communications

Complete Developer Support

• SDKs, APIs, technical documentation, code snippets, sample apps

• Cloud-based development , test and deployment

• Training and technical support

• Community, blogs, news and events

• Marketing and sales support

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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

Go-To-Market Vehicles/Opportunities

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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

Cisco Developer Network MarketplaceFor Cisco Customers and Partners

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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10

Cisco AppHQ Delivers IT Management Capabilities

Innovative Application Deployment Options

Android Market

Open

Apps Management with Security and IT Controls

Cisco AppHQ Manager

IT Selected Apps and Control

Cisco AppHQ

Cisco Validated Bus Apps

Industry First

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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11

AppHQ Manager:Creating Your Own App Center

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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12

AppHQ ManagerIT Management & Customization Capabilities

Discover and Purchase Apps (Individually or

in Bulk)

Extensive Customization

Capabilities

Create Enterprise

Private Storewithin AppHQ

Securely Publish and

Manage In-House

Developed Apps

User Management

Licensing, App Version and

Usage Management

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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13

Partner Marketing Central:Powerful Co-Marketing Resource for CDN Partners

Get Results

Promote

Create

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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14

Thank you.