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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1© 2011 Cisco and/or its affiliates. All rights reserved.
Rick Tywoniak
Unlock New Customer Potential With An Applications Strategy
Senior Manager, CCG Market Development
March 2012
Follow and Comment @
#ciscodev
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Agenda
Enterprise Collaboration Opportunity
Cisco Developer Network: Highlights
Go to Market Opportunities - Cisco Marketplace
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Significant Changes in Enterprise
Sales of Smartphones and Tablets Are Now Greater Than All PCs Including
Notebooks
By 2014, Internet Video Alone Will
Account for 57% of All
Consumer Traffic
60% of Server Workloads Will Be
Virtualized by 2013
52% of Enterprises Will Have Deployed
Cloud or Plan to Use Cloud
42% of Enterprises Rank Cyber Risk as Their Top Concern, More Than Natural
Disasters, Terrorism and Traditional
Crime
60% of Employees Believe They
Don’t Need to Be in an Office to Be Productive
One Third of Corporations Say They Are Using Video at Least Once per
Week
Enterprise Mobile Users Will Make Up
73% of the Workforce in 2012
Source: Forrester Research
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• World-wide direct sales force (15,000+) and channel partners (1,500+ UC partners) selling Cius
• Significant digital and web advertising, product placements and on-line promotions
• Global partnership with carriers
• Cisco market leadership in Unified Communications
• #1 in Enterprise Voice
• #1 in Web Conferencing
• #1 in Unified Messaging
• #1 in Audio Conferencing
• #1 in Telepresence
• 95% of Fortune 500® are using Cisco Collaboration
• 100K+ Enterprise Customers WW
• 200+ customers with over 10,000 IP Phones
• 30M+ Cisco IP Phones
The Power of Cisco in the Enterprise
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Foundations of a Developer Program
Technical Enablement
Marketing Enablement
Sales Enablement
Developer Program
Driving Successful Relationships by Supporting the Full Lifecycles Activity of Technology Partners
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www.collabdeveloper.com
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Cisco Developer Network: Collaboration
Cisco Collaboration Architecture• Mobility• Customer care• Video• Conferencing• Messaging• Enterprise Social Software• Unified Communications
Complete Developer Support
• SDKs, APIs, technical documentation, code snippets, sample apps
• Cloud-based development , test and deployment
• Training and technical support
• Community, blogs, news and events
• Marketing and sales support
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Go-To-Market Vehicles/Opportunities
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Cisco Developer Network MarketplaceFor Cisco Customers and Partners
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Cisco AppHQ Delivers IT Management Capabilities
Innovative Application Deployment Options
Android Market
Open
Apps Management with Security and IT Controls
Cisco AppHQ Manager
IT Selected Apps and Control
Cisco AppHQ
Cisco Validated Bus Apps
Industry First
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AppHQ Manager:Creating Your Own App Center
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AppHQ ManagerIT Management & Customization Capabilities
Discover and Purchase Apps (Individually or
in Bulk)
Extensive Customization
Capabilities
Create Enterprise
Private Storewithin AppHQ
Securely Publish and
Manage In-House
Developed Apps
User Management
Licensing, App Version and
Usage Management
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Partner Marketing Central:Powerful Co-Marketing Resource for CDN Partners
Get Results
Promote
Create
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Thank you.