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Revolutionizing the shopper experience. BIKT o.d. Sarajevo, Bosnia and Herzegovina April 2015 god.
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Revolutionizing the shopper experience. BIKT o.d. Sarajevo, Bosnia and Herzegovina April 2015 god.

Dec 23, 2015

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Walter Booth
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Page 1: Revolutionizing the shopper experience. BIKT o.d. Sarajevo, Bosnia and Herzegovina April 2015 god.

Revolutionizing the shopper experience.

BIKT o.d. Sarajevo, Bosnia and HerzegovinaApril 2015 god.

Page 2: Revolutionizing the shopper experience. BIKT o.d. Sarajevo, Bosnia and Herzegovina April 2015 god.

02

Project: BuyLaterHelping small shops in Sarajevo, Doha, Barcelona, Venice, London, Paris, Berlin, New York, Rome … to sell more!

BosniaPercentage of

tourists in 2014

SpainPercentage of

tourists in 2014

QatarPercentage of

tourists in 2014

ItalyPercentage of

tourists in 2014

Females 44%

Males 56%

Females 64%

Males 36%

Females 49%

Males 51%

Females 45%

Males 55%

BuyLater gives to the small shops the possibility to sell to the customers who left the shop because they were not sure in buying the item, they think it was overpriced or just believed they will get better or cheaper item elsewhere. The similar problem occurs when shop is closed and the customer see the desired item behind shop window.

Page 3: Revolutionizing the shopper experience. BIKT o.d. Sarajevo, Bosnia and Herzegovina April 2015 god.

03

Our solution in the shopA4 stickeran A4 sticker on the shop windows with unique QR code for that store

Website and a mobile appa website and a mobile app where shop owner can manage

customer requests, send info to the followers, promote store and products in real time and much more.

Our solution for the Shopper

With mobile app the shopper can take from 1 to 3 pictures of the product, add some info and then scan the shop QR code to

„connect“ product and shop for possible later use.

Later the Shopper can easily find this store, verify if the item is still available, if the price has changed or simply ask for price

reduction. The Shopper can even order to bring it to the hotel, cruise ship or simply buy it via web with a guarantee!

Page 4: Revolutionizing the shopper experience. BIKT o.d. Sarajevo, Bosnia and Herzegovina April 2015 god.

04The financialsThe financials are based on:

↘ planed marketing and sales in Bosnia and Spain,

↘ only web marketing in other Bosnian, English and Spanish speaking

countries.

Planned objectives:

↘ around 600 small shops acquired beginning with the Summer of 2016

with revenue up to 70.000 EUR

↘ 3.000 small shops acquired in 2017 with revenue over 300.000 EUR

Number of shops in Bosnia: approximately 15.000, Total addressable market: 30%, Market share: 8% in two years, The average tourists in Bosnia spends around 550€, with 90€ from these spent on shopping, 50% from 20 to 29 years.

Page 5: Revolutionizing the shopper experience. BIKT o.d. Sarajevo, Bosnia and Herzegovina April 2015 god.

05

The funding requirements

WE NEED

500k EUR(till end 2016)

The revenue model

Sticker, APP and web application are FREE for the first year.

We take from 10% to 20% of the price of the products sold on our web store.

Selling advertising space on our website and app to actively promote products and services.

APP is FREE for the Shopper.

From 10 to 20 € on the delivery to customer in city.

01 02 03 04 05

Most important metrics include number of shops with sticker, number of APP downloads, number of registered users, number of scans of QR code.€

45% development

35% marketing & sales

15% administration

5% unplanned

Page 6: Revolutionizing the shopper experience. BIKT o.d. Sarajevo, Bosnia and Herzegovina April 2015 god.

Get in Touch

BIKT o.d. Drinska 52,71000 SarajevoBosnia and Herzegovina

+387 61 712 713

[email protected]

Take photo. Scan. Buy later.