A quick overview seminar material on Indonesia's Revolution (Shift) in Digital Media Consumption. It talks a bit about how the shift in digital consumption takes place in Indonesia, some stats and data on Indonesia's Internet updates. How this effects for marketers.
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Transcript
REVOLUTION INDONESIA CONSUMER MEDIA CONSUMPTION @davidwayneika
Sr. Vice President MerahPutih Inc. CEO LintasBerita.comTuesday,
April 19, 2011
3 KEY LEARNINGS 2. marketers in digital 3. CASE STUDYTuesday,
April 19, 2011
3 KEY LEARNINGS 1. Digital shift in Indonesia (and how it
changes things) 2. marketers in digital 3. CASE STUDYTuesday, April
19, 2011
THERES A SHIFT / REVOLUTION IN THE WAY PEOPLE CONSUME
INFORMATION & MEDIA BEHAVIORTuesday, April 19, 2011
To find something comparable, you have to go back 500 yrs to
the printing press, the birth of mass media.... Internet and Social
Media are shifting the power AWAY from editors, publishers, the
establishment, NOW its the PEOPLE who are taking control. Rupert
MurdochTuesday, April 19, 2011
Tuesday, April 19, 2011
Web 2.0 & Social Media is thedemocratization of information
transforming people fromContent READERS into Content PUBLISHERS It
is the SHIFT from a One-Way broadcast mechanism to a many to many
model, rooted in conversations between authors, people, and
peersTuesday, April 19, 2011
content creation vs content curation/ aggregationTuesday, April
19, 2011
In this age of information overload, we need curators to find,
organize, contextualize and repackage CONTENT to make it accessible
to us.Tuesday, April 19, 2011
Tuesday, April 19, 2011
MEDIA CONSUMPTION BEFORE !" !"Tuesday, April 19, 2011
MEDIA CONSUMPTION MORE RECENTLYTuesday, April 19, 2011
MEDIA CONSUMPTION MORE RECENTLYTuesday, April 19, 2011
MEDIA CONSUMPTION nowTuesday, April 19, 2011
Tuesday, April 19, 2011
Tuesday, April 19, 2011
#3 Most Visited #2 LARGEST SEARCH Site in the World ENGINE TOP
7 MOST VISITED SITE IN INDONESIATuesday, April 19, 2011
INDONESIA DIGITAL IN NUMBERS 34 Mil Internet 32,7 Mil Facebook
Users Users (#5 in Asia) (#2 in World) *Not Included 3G Users 2,9
Mil Bloggers 6,2 Mil Twitter Indonesia is Users worlds #3 (#3 in
World) languageTuesday, April 19, 2011
INDONESIA DIGITAL IN NUMBERS 30 Mil Internet 10,5 Mil 3G Users
Mobile Users (Subscribers) (All Gadgets) 85 Mil GPRS 1 Mil Mobile
65 Phone Users Phones UsersTuesday, April 19, 2011
INDONESIA: MOBILE TREND USAGETuesday, April 19, 2011
SMARTPHONE WILL SURPASS FEATURE PHONETuesday, April 19,
2011
Source: Research Microsoft Tag 2011Tuesday, April 19, 2011
Source: Research Microsoft Tag 2011Tuesday, April 19, 2011
twitter trend 140,000,000 TPD 21,000,000 TPDTuesday, April 19,
2011
facebook trend >55% age below 25 y.oTuesday, April 19,
2011
Tuesday, April 19, 2011
Forget the future: Digital is the present its whereconsumers
are!Tuesday, April 19, 2011
NOT ONLY FREQUENT, HIGHLY ENGAGING TOO!Tuesday, April 19,
2011
So What ?Tuesday, April 19, 2011
So What ?Tuesday, April 19, 2011
So What ? CONSUMERS will be driving the growth of TELCO, IT
& Media Industry. More CONNECTED & CONVENIENCE (Online,
Mobile, Social Networking)Tuesday, April 19, 2011
So What ? CONSUMERS will be driving the growth of TELCO, IT
& Media Industry. More CONNECTED & CONVENIENCE (Online,
Mobile, Social Networking) CONVERGENCE will bring opportunities to
transform classic media into new platform: Online &
MobileTuesday, April 19, 2011
So What ? CONSUMERS will be driving the growth of TELCO, IT
& Media Industry. More CONNECTED & CONVENIENCE (Online,
Mobile, Social Networking) CONVERGENCE will bring opportunities to
transform classic media into new platform: Online & Mobile
CONTENT will be crucial, especially followed by CONTEXT to reach
audienceTuesday, April 19, 2011
ITS NOT MARKETING, ITS HOW YOUR BRAND LIVES IN DIGITAL WORLD
Rob PintoTuesday, April 19, 2011
3 ESSENTIAL ELEMENTS In The Last Decade That Cause This
Generation ShiftTuesday, April 19, 2011
5 marketing tips On Digital Media _SHIFTTuesday, April 19,
2011
1. DONT Worship TechnologyTuesday, April 19, 2011
Cost: $137 Mil Revenue: $85 MilTuesday, April 19, 2011
Cost: $94 Mil Revenue: $340 MilTuesday, April 19, 2011
Tuesday, April 19, 2011
RELEVANCYTuesday, April 19, 2011
2. PARADIGM SHIFT A i S AS D SEARCH shareTuesday, April 19,
2011
2. PARADIGM SHIFT A i S AS D SEARCH shareTuesday, April 19,
2011
2. PARADIGM SHIFT A i S AS SEARCH shareTuesday, April 19,
2011
3. SELECT THE RIGHT TOOLSTuesday, April 19, 2011
4. LISTEN firstTuesday, April 19, 2011
Tuesday, April 19, 2011
3CTuesday, April 19, 2011
3C onnectionTuesday, April 19, 2011
3C onnection onversationTuesday, April 19, 2011
3C onnection onversation onversionTuesday, April 19, 2011
5. youre no longer hold the controlTuesday, April 19, 2011
!"#$%%%%#&()%%Tuesday, April 19, 2011
Tuesday, April 19, 2011
Tuesday, April 19, 2011
Tuesday, April 19, 2011
BONUS How digital shift education and researchTuesday, April
19, 2011
BEING STUPID IN INTERNET/ DIGITAL ERA IS JUST UNACCEPTABLE
seriously...Tuesday, April 19, 2011
STUPID IS A CHOICETuesday, April 19, 2011
www.khanacademy.org www.slideshare.net google & twitter
search newsletterTuesday, April 19, 2011 rss
Tuesday, April 19, 2011
Tuesday, April 19, 2011
THANK YOU @davidwayneika www.lintasberita.com
www.merahputih.co.idTuesday, April 19, 2011