Leveraging Olympia’s Tourism Assets Arguments: 1) Restoration is a tourism draw 2) Olympia and Thurston County are underperforming in tourism 3) The Deschutes Estuary is an underutilized asset for tourism 4) Tourism improves the Return on Investment (“ROI”) analysis
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Restoring the Deschutes River Estuary, Olympia, WA
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Leveraging Olympia’s Tourism Assets
Arguments:
1) Restoration is a tourism draw
2) Olympia and Thurston County are underperforming in tourism
3) The Deschutes Estuary is an underutilized asset for tourism
4) Tourism improves the Return on Investment (“ROI”) analysis
Restoration Effect on Visitation
• Elwha Visitation increased 300% with 300,000 new visitors• Average $53.21 per day expenditures would yield roughly
$16.0 million in increased consumer expenditures per year
• Nisqually NWR visitation increased 25% above
• Average $20 per day expenditures would yield $800,000 increased expenditures per year
Olympia Underperforming:Northwest Tourism & Travel Spending
$0
$1,000,000,000
$2,000,000,000
$3,000,000,000
$4,000,000,000
$5,000,000,000
$6,000,000,000
$7,000,000,000
Seattle Area Portland Area Vancouver Area Victoria Area Pierce County Spokane County Bend (Central Oregon) Eugene (Lane County) Clark County(Vancouver, WA)
Olympia Area
Estimated Total Visitor Spending
$0$500
$1,000$1,500$2,000$2,500$3,000$3,500$4,000$4,500
Seattle Area Portland Area Vancouver Area Victoria Area Pierce County Spokane County Bend (Central Oregon) Eugene (Lane County)Clark County (Vancouver, WA) Olympia Area
Estimated Per Capita Visitor Spending
Tourism & Travel Spending Rising in the Northwest
$100
$120
$140
$160
$180
$200
$220
1998 2003
Tourism Spending in the Olympia Area (millions)
Olympia: Perfect Location to Capture Tourism
Jobs: Tourism, Visitors, and Outdoor Recreation
Economics of Outdoor Recreation in Thurston County: $755 mm/year per year; $209.7 mm/year overnight visitors
Estimated outdoor recreation related expenditures of both residents and visitors equals $755 Billion/year; overnight visitor spending is estimated at $209.7 million in 2003
Events18%
Fishing17%
Motorized Boating & Sailing 15%
Local Parks12%
Horseback Riding 7%
Non-Motorized Paddle Sports
5%
Private Golf (Days of Golf) 5%
State DNR Lands 5%
Inner tubing or floating
2%
Swimming (outdoor pools)
2%
Swimming in natural waters
2%
State Parks
2%
Private Timberland Recreation
2%
Municipal Golf1%
Scuba diving
1%
National Wildlife Refuges
1%
WA F&W Game Mgmt
Units 1%
WA F&W Wildlife Mgmt Areas
0%
Attracting Visitors with an Estuary
Return on Investment for Deschutes Restoration
0
5
10
15
20
25
30
35
40
5% 10% 20% 50% 300%
Year
s to
Pay
bac
k
Projected Percentage Increase in Visitation Economic Contribution
*Cost Alternative Range: $82.5 to $150.1 million*Does not include any Federal or State Grant Assistance, which would further narrow the Years to Payback
• $1.7 million to $5.7 million annually in additional benefits NOT including jobs provided by restoration and study of restoration