Restaurant online marketing plan

FOR RESTAURANTS

Online Marketing Plan

Decide what your goals are

Create a customer baseAdvertise the location Gather positive reviewsAdvertise events, specials, and changes

Choose a Website (make sure it’s mobile)

92% of the public search for

restaurants online.

Choose the Internet Platforms You Want to Be

On

The following pages are the platforms you can choose

from.

Facebook

The most popular social networking site. 750,000,000 monthly visitors. Great for getting your restaurant out there and for advertising your specials, menu, and events.

Think of it like another website.

Twitter

Second most popular social networking site. Twitter is like a real time chat room that is open to the world. Great for getting your messages regarding specials, events, or just announcements heard.

Google Plus

An excellent idea for restaurants as you can have your own company page, which will help people find you! You will rank higher on the Google search engine as well.

Yelp

This is like mobile yellow pages with reviews from customers or clients. Great for when someone is searching from their mobile device or computer for a place to eat. Provide link to website to drive traffic.

FOURSQUARE

 Where customers check in and review your restaurant and/or service and by doing so introducing your business to others. Also an online searchable database for your small business like YELP.

YELLOW PAGES

Online replacement for the physical book of yellow pages.

TRIP ADVISOR

Another highly searched platform for people looking for Hotels, Flights, Vacation Rentals, and Restaurants. Has a lot of information and reviews of previous customers.

LIVING SOCIAL & GROUPON

Programs used to offer coupons to the public to drive them to your door and then return with family and friends.

SINGLE PLATFORM

This is a single platform where you can manage your menu and then it syndicates to several places on the web allowing you to keep up with menu changes in one place.

*There is a fee and I’m currently looking into it to find out how much it is.

Some findings from smartphone owners

Restaurants are the most searched industry by

consumers through both mobile applications and

browsers. 

81% have searched for a restaurant on a mobile app

in the last 6 months

92% have searched for a restaurant on a web browser

in the last 6 months

75% often choose a restaurant to dine at based on search results

80% think it’s important to see a menu before they dine at a restaurant

84% are likely to look at more than one restaurant before

choosing where to dine

70% think it is important to be able to read the menu of a

restaurant on a mobile device

62% are less likely to choose a restaurant if they can’t read the menu

on a mobile device

Online Menus are IMPORTANT!!

Sarah cole VA on Demandis ready to help you prosper!!

Sarah Cole VA on Demand2497 State Route 80Lafayette, NY [email protected]