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Research Methods in Unit 3 Psychology
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Page 1: Research Methods in Unit 3 Psychology. A quick introduction.

Research Methods in Unit 3 Psychology

Page 2: Research Methods in Unit 3 Psychology. A quick introduction.

A quick introduction

Page 3: Research Methods in Unit 3 Psychology. A quick introduction.

Hypothesis is ………..

• Testable prediction of the relationship between 2 or more events or characteristics.

• It is usually based on knowledge of other research findings or theories on the topic being studied.

• Written statement • Expressed clearly and precisely

Page 4: Research Methods in Unit 3 Psychology. A quick introduction.

Example Hypothesis

“This study is designed to assess the hypothesis that students with better study habits will suffer less test anxiety.” Unless your study is exploratory in nature, your hypothesis should always explain what you expect to happen during the course of your experiment or research.

Page 5: Research Methods in Unit 3 Psychology. A quick introduction.

SO.........

In other words, the researcher is hypothesizing that the independent variable causes the dependent variable and is doing her experiment to test this hypothesis.

Page 6: Research Methods in Unit 3 Psychology. A quick introduction.

How do we start to research?

The type of research method made by the researcher depends on which method is most appropriate for the specific topic of research

interest.

Similarities Differences

All use rules and procedures

Use of sample of participants who provide data for the research

Page 7: Research Methods in Unit 3 Psychology. A quick introduction.

2 types

Experimental Research: IV DV Extraneous Variables Experimental Control groups Sampling procedures Can be manipulated and

controlled

Descriptive research:

Case studies Observational studiesStudy aspects of

behaviour and mental process as they occur

Page 8: Research Methods in Unit 3 Psychology. A quick introduction.

WE CAN RESEARCH SOMETHING BY USING

EXPERIMENTAL RESEARCH WHERE.......

Page 9: Research Methods in Unit 3 Psychology. A quick introduction.

Experimental Research

• Experiment is used to test whether one variable or ‘thing’ influences a change or causes a change in another variable

• It is a collection of research designs which use manipulation and controlled testing to understand causal processes. Generally, one or more variables are manipulated to determine their effect on a dependent variable.

Page 10: Research Methods in Unit 3 Psychology. A quick introduction.

Wait a minute......

WHAT do “conceptualization” and

“operationalization” mean???

And WHAT is a “variable”?

Page 11: Research Methods in Unit 3 Psychology. A quick introduction.

Good question!!! Here are some definitions!!!

A variable is the “thing” that you’re interested in studying—like depression

or gender or levels of emotionality (how emotional someone is) or

different types of food!

Page 12: Research Methods in Unit 3 Psychology. A quick introduction.

Variables

Independent Variables

• (I) vary • Varied or changed in some

way or form • “cause”

Dependent Variables • Outcome • Depends on independent

variable • “effect” or end result

Extraneous variables any other variable that could cause a

change in experiment

Page 13: Research Methods in Unit 3 Psychology. A quick introduction.

Let’s try a question to make sure you understand these terms…

• Dr. Brain wrote the following question on the board: “Why do some students succeed academically (whereas others fail)? “ In this question, are we approaching academic success as an independent variable or a dependent variable?– In this question, academic success is a DEPENDENT variable

because we’re trying to figure out what causes it. – If we believe that having clear goals causes some people to

succeed in school whereas others fail, then we are interested in studying the presence or absence of clear goals as an independent variable, a possible CAUSE of academic success or failure.

Page 14: Research Methods in Unit 3 Psychology. A quick introduction.

To “operationalize” a variable is to decide how you will measure it

• For example, if the variable you’re interested in is depression:– Will you ask people to rate themselves, and if so,

on what sort of a scale?– Alternatively, will you measure depression by

facial expression? By some behavior that you observe? In some other way?

Page 15: Research Methods in Unit 3 Psychology. A quick introduction.

To “operationalize” a variable is to decide how you will measure it

• If the variable you’re studying is intelligence & you don’t think GAT test is a good measure of intelligence, what measure WILL you use?

• Asking these sorts of questions is completing the process of “operationalizing” your variables.

• By the way, conceptualization & operationalization are necessary for ALL the different research methods (not just for naturalistic observation)

Page 16: Research Methods in Unit 3 Psychology. A quick introduction.

The construction of actual, concrete measurement techniques; the creation of “operations” that will result in the desired measurements. The development or choice of specific research procedures (operations) that will result in representing the concepts of interest.

Page 17: Research Methods in Unit 3 Psychology. A quick introduction.

Operationalising

What does it mean? • Strictly define the variables • We are trying to make something more measureable • We operationalise hypothesis, IV and DV’s

There are THREE steps in operationalization: a. Formulating Concepts into Variables b. Formulating Variables into Measures c. Formulate Instruments for the Measures Each of these steps is considered below

Page 18: Research Methods in Unit 3 Psychology. A quick introduction.

Operationalization also sets down exact definitions of each variable, increasing the quality of the results, and improving the robustness of the design.

Page 19: Research Methods in Unit 3 Psychology. A quick introduction.

Try this example

Hypothesis

Children grow more quickly if they eat vegetables.

Page 20: Research Methods in Unit 3 Psychology. A quick introduction.

What is wrong with this ....

This question is a little bit fuzzy

What does it mean children ?

Grow which way?

What does more quickly mean? 1 yr 10 yrs etc

Page 21: Research Methods in Unit 3 Psychology. A quick introduction.

Practicing Operationalisation

When you need to operationalise something you need to include the following:

a. the variables b. the identity criteria for each variable.c. a measurement procedure for each variabled. what would count as evidence for or against the hypothesis.

Page 22: Research Methods in Unit 3 Psychology. A quick introduction.

If we operationalise this hypothesis...

Hypothesis

Children grow more quickly if they eat vegetables.”

Identify what age group What vegetables The amount of time the test will be taken overDoes the sample of kids reflect the wider community Already we have operationalised this hypothesis

Page 23: Research Methods in Unit 3 Psychology. A quick introduction.

How does controlled experimental design eliminate or deal with extraneous variables?

1) First, it eliminates as many extraneous variables as it can by standardizing the experimental procedure so that all groups experience the same thing

Page 24: Research Methods in Unit 3 Psychology. A quick introduction.

For example:

• as we have discussed, placebo (such as “sugar pills”) are sometimes used to make sure the control & experimental group do not differ on the extraneous variable of “believing the treatment will work.” Placebos make sure that ALL groups have this same belief. Remember the goal is to make EVERYTHING the same between the experimental and the control group EXCEPT for the independent variable?

Page 25: Research Methods in Unit 3 Psychology. A quick introduction.

Some more terms….

• There are some subjects who are administered the independent variable (in this case, study groups) and some subjects who aren’t

• The group of subjects to whom the independent variable is administered is called the experimental group.

• The other group is called the control group.• The control group and the experimental group should

be the same in all other ways. The only way in which they should differ is on the independent variable.

Page 26: Research Methods in Unit 3 Psychology. A quick introduction.

• experimental group. The group in an experiment who is exposed to

the independent variable

• control group. The group in experiment not exposed to the

independent variable, used for comparison with the experimental group.

Page 27: Research Methods in Unit 3 Psychology. A quick introduction.

In the controlled experimental design, the researcher controls the administration of the independent variable and then measures the dependent variable

Page 28: Research Methods in Unit 3 Psychology. A quick introduction.

The choice of the sample is critical….

– The sample must be large enough in order for the researcher to be able to generalize to the population. (I shouldn’t interview two students and then say what all Bluffton students think!)

– The sample also needs to be representative of the population, so for example, I shouldn’t just talk to seniors…. or to men… or to white students… or to religious students, etc. If I am interested in saying something about ALL Bluffton students, I need to talk to a sample of people that adequately represents all of the differences in the population.

Page 29: Research Methods in Unit 3 Psychology. A quick introduction.

M and M activities

Page 30: Research Methods in Unit 3 Psychology. A quick introduction.

Selecting Participants

Represenatative Sample

1) Random sampling every member of population of research interest has equal chance of being selected

2) Stratified sampling dividing the population to be sampled into different sub groups or strata then selecting a sample from each group

Page 31: Research Methods in Unit 3 Psychology. A quick introduction.

Different subgroups

Random stratified sampling a random selection from each sub group, get accurate lists of people within each stratum

Random allocation also random assignment participants selected for the experiment are just as likely to be in the experimental group as the control group

Page 32: Research Methods in Unit 3 Psychology. A quick introduction.
Page 33: Research Methods in Unit 3 Psychology. A quick introduction.

DATA

Qualitative - data involving qualities or characteristics of a participants experience of what is being experienced

Quantitative – in development a change in the quantity or amount of thinking, behaving or feeling. Numerical value

Page 34: Research Methods in Unit 3 Psychology. A quick introduction.

WHAT is “correlational data”?????

• A correlation is a relationship between two variables. When two variables are correlated, that means they are related to each other in one of two ways:– Positive correlation: as one of the variables

increases, so does the other– Negative correlation: as one of the variables

increases, the other decreases

Page 35: Research Methods in Unit 3 Psychology. A quick introduction.

Correlational Data

– Two variables can be positively or negatively correlated or not correlated at all (unrelated)

– Note that negative correlations indicate that there IS a relationship between the variables, the relationship is just an inverse one.

Just shows as x goes up Y goes down

Page 36: Research Methods in Unit 3 Psychology. A quick introduction.

Correlation does NOT mean causation

• Correlation tells us nothing about the direction of the relationship between two variables or whether either of them really causes the other

Page 37: Research Methods in Unit 3 Psychology. A quick introduction.

• Researchers use statistics to analyse and describe the data that they collect, they also use it to help them interpret the results obtained from the research

Page 38: Research Methods in Unit 3 Psychology. A quick introduction.

STATISTICS

Page 39: Research Methods in Unit 3 Psychology. A quick introduction.

Inferential and Descriptive statistics

• Descriptive- used for analysing, organising, summarising and describing the results

• Inferential- used for interpreting and giving extra meaning to the results

Page 40: Research Methods in Unit 3 Psychology. A quick introduction.

Descriptive

• Mean ( average) – could be used to describe the average performance of a particular thing

• MEASURE OF CENTRAL TENDENCY- central or average value in a set of scores

• Median- middle score of mid point• Mode- most frequently occurring score

Page 41: Research Methods in Unit 3 Psychology. A quick introduction.

Who cares, I here you say….

You would use Mean, Median and Mode to indicate trends in the population IF you need to comment on some results and need a single figure you could calculate the mean, median and or the mode and discuss

Page 42: Research Methods in Unit 3 Psychology. A quick introduction.

Inferential

These statistics allow researches to draw conclusions based on evidenceAllow the researcher to make conclusions and generalisations

Page 43: Research Methods in Unit 3 Psychology. A quick introduction.

Types of Inferential Statistics

• Statistical significance – is there a real difference between the control group and the experimental group, that is not due to chance

Page 44: Research Methods in Unit 3 Psychology. A quick introduction.

Interpreting P-Values

• Looking at the probability of something occurring

• Reliability • Internal consistency • Construct and external • The lower the p-value the less probable of it

occurring • The higher the p-value the more probable of it

occurring

Page 45: Research Methods in Unit 3 Psychology. A quick introduction.

P-VALUE – yay !!!!

• To test to see if results are by chance or not

• 5 or fewer times (<5) in 100 repetitions • P<0.06 would indicate that there was a 6%

chance ( 6 or less in100)that the difference in the scores was due to chance alone

Page 46: Research Methods in Unit 3 Psychology. A quick introduction.

• STAND UP AND CLAP YOUR HANDS !!!

Page 47: Research Methods in Unit 3 Psychology. A quick introduction.

Some more examples

• P<0.01 (less than or equal to 1 in 100) • P<0.001 (less than or equal to 1 in 1000

Page 48: Research Methods in Unit 3 Psychology. A quick introduction.

Order effect

• The effect of administering treatments in a specific order.

• Are you the first or second or last participant can that impact on the results

Page 49: Research Methods in Unit 3 Psychology. A quick introduction.

Placebo effect

• The phenomenon in research where the subject’s beliefs about the outcome can significantly effect the outcome without any other intervention.

Page 50: Research Methods in Unit 3 Psychology. A quick introduction.

Single and double blind procedure

• Double blind procedure is a method of enhancing internal validity in an experiment. In double blind procedure, neither the researcher nor the subjects are made aware of which group is the experimental group and which the control group.

2 groups do not know what is going on(double)

Page 51: Research Methods in Unit 3 Psychology. A quick introduction.

Single Blind procedure

• A testing procedure in which the administrators do not tell the subjects if they are being given a test treatment or a control treatment in order to avoid bias in the results

Subject does not know- Single (1)

Page 52: Research Methods in Unit 3 Psychology. A quick introduction.

Types of experimental research designs

• Repeated Measures- P’s act as their own control, increases sensitivity to detect differences, Matched participants- participant pairs are matched on variables relevant to the DV to reduce variability between groups, difficult and time consumingIndependent groups- participants are randomly assigned to only one of the conditions to ensure rough equivalence between groups on many unknown and therefore, uncontrolled variables

Page 53: Research Methods in Unit 3 Psychology. A quick introduction.

Reporting conventions

Page 54: Research Methods in Unit 3 Psychology. A quick introduction.

Brain imaging techniques

• Allows us to see activity of brain

• SPECT is one example

• Single Photon Emission Computed Tomography (SPECT) allows us to visualize functional information about a patient's specific organ or body system.

Page 55: Research Methods in Unit 3 Psychology. A quick introduction.
Page 56: Research Methods in Unit 3 Psychology. A quick introduction.

DESCRIPTIVE RESEARCH

Descriptive research:

Case studies Observational studiesStudy aspects of

behaviour and mental process as they occur

Page 57: Research Methods in Unit 3 Psychology. A quick introduction.

Case study

Page 58: Research Methods in Unit 3 Psychology. A quick introduction.

Case Study

• In depth study of an individual or small group of individuals

• Notice that the study is “in depth”!! Some case studies involve spending hours, days, months, years with a particular person to understand them thoroughly

• Used most often in study of rare phenomena, e.g., people with particular types of brain damage or other rare conditions, serial killers, particularly creative people or people with other rare abilities, etc.

Page 59: Research Methods in Unit 3 Psychology. A quick introduction.

Survey / Interview

Page 60: Research Methods in Unit 3 Psychology. A quick introduction.

Surveys/Interviews

• Questioning individuals through paper & pencil, phone interviews or face-to-face interviews

• May ask about just one variable or may gather information on multiple variables in an attempt to study the relationship between them

Page 61: Research Methods in Unit 3 Psychology. A quick introduction.

Who you choose to survey or interview is very important.

• For example, you may want to know what Bluffton University students prefer to eat in the cafeteria, but you will probably NOT ask each & every Bluffton student in finding this out.

• Instead, researchers survey or interview a smaller number of people (called a sample) who are expected to represent the entire group of people in which you are interested (the population).

• Researchers then generalize the answer they get from the sample to the population. For this to work, the choice of the sample is critical.

Page 62: Research Methods in Unit 3 Psychology. A quick introduction.

In Surveys/Interviews…

• The wording used for the questions is very important. A minor change in wording might result in very different answers.

• Who you choose to survey or interview is very important. – Researchers rarely interview ALL the people in

which they are interested

Page 63: Research Methods in Unit 3 Psychology. A quick introduction.

In conclusion

• A conclusion is a decision or judgement about what the results obtained from an investigation mean.