Research

Business Research Methodology

1. What is a good research? The following are correct except

a) Purpose clearly definedb) Research process detailedc) Research design thoroughly plannedd) Findings presented ambiguously

2. The chapter that details the way in which the research was conducted is the _________________________ chapter

a) Introductionb) Literature reviewc) Research methodologyd) Data analysise) Conclusion and recommendations

3 Business research has an inherent value to the extent that it helps management make better decisions. Interesting information about consumers, employees, or competitors might be pleasant to have, but its value is limited if the information cannot be applied to a critical decision.

a) Trueb) False

4. The researcher should never report flaws in procedural design and estimate their effect on

the findings.

a) Trueb) False

5. Adequate analysis of the data is the least difficult phase of research for the novice.

a) Trueb) False

6. The validity and reliability of the data should be checked occasionally

a) Trueb) False

7. Researchers are tempted to rely too heavily on data collected in a prior study and use it in

the interpretation of a new study

a) Trueb) False

8. In the research process, the management question has the following critical activity in sequence.

a) Origin, selection, statement, exploration and refinementb) Origin, statement, selection, exploration and refinementc) Origin, exploration, selection, refinement, and statementd) Origin, exploration, refinement, selection and statement

9. Greater confidence in the research is warranted if the researcher is experienced, has a good reputation in research, and is a person of integrity

a) Trueb) False

10. A complete disclosure of methods and procedures used in the research study is required. Such openness to scrutiny has a positive effect on the quality of research. However, competitive advantage often mitigates against methodology disclosure in business research.

a) Trueb) False

11. Research is any organized inquiry carried out to provide information for solving problems.

a) Trueb) False

12. In deduction, the conclusion must necessarily follow from the reasons given. In inductive argument there is no such strength of relationship between reasons and conclusions.

a) Trueb) False

13. “Conclusions must necessarily follow from the premises.” Identify the type of arguments that follows the above condition.

a) Inductionb) Combination of Induction and Deductionc) Deductiond) Variables

14. Eminent scientists who claim there is no such thing as the scientific method, or if exists, it is not reveled by what they write, caution researchers about using template like approaches

a) Trueb) False

15. One of the terms given below is defined as “a bundle of meanings or characteristics associated with certain events, objects, conditions, situations, and the like

a) Constructb) Definitionc) Conceptd) Variable

16. This is an idea or image specifically invented for a given research and/or theory building purpose

a) Conceptb) Constructc) Definitiond) Variables

17. The following are the synonyms for independent variable except

a) Stimulusb) Manipulatedc) Consequenced) Presumed Cause

18 The following are the synonyms for dependent variable except

a) Presumed effectb) Measured Outcomec) Responsed) Predicted from…

19. In the research process, a management dilemma triggers the need for a decision.

a) Trueb) False

20. Every research proposal, regardless of length should include two basic sections. They are:

a) Research question and research methodologyb) Research proposal and bibliographyc) Research method and scheduled) Research question and bibliography

21. The purpose of the research proposal is:

a) To generate monetary sources for the organization

b) To present management question to be researched and its importancec) To discuss the research efforts of others who have worked on related management

question.d) Choice a) is incorrect

22. A proposal is also known as a:

a) Work planb) Prospectusc) Outlined) Draft plane) All of the above

23. Non response error occurs when you cannot locate the person or could not encourage the

respondent to participate in answering.

a.) Trueb.) False

24. Secondary data can almost always be obtained more quickly and at a lower cost than

__________data.

a.) Tertiaryb.) Collectivec.) Researchd.) Primary

25. The purpose of __________________ research is to help in the process of developing a clear and precise statement of the research problem rather than in providing a definitive answer.

a.) Marketingb.) Causal c.) Exploratoryd.) Descriptive

26. organizations that collect general information and sell it to clients are called

a) data providersb) syndicated data servicesc) indicated data servicesd) dedicated data services

27. the quality of a research to produce almost identical results in successive repeated trials reflects its:

a) reliability b) validity

c) accuracy 28. A systematic, controlled, empirical, and critical investigation of natural phenomena guided

by theory and hypothesis is called _____________

a.) Applied Researchb.) Basic Researchc.) Scientific Researchd.) None Of The Above

29. __________________ is the determination of the plan for conducting the research and as such it involves the specification of approaches and procedures..

a.) Strategyb.) Research Designc.) Hypothesisd.) Deductive

30. If the researcher is concerned with finding out who, what where, when, or how much, then the study is __________.

a) Exploratoryb) Descriptivec) Empiricald) Causale) Casual

31. If the study is carried out once and represent a snapshot of one point in time, then the study is ___________

a) Time related studyb) Longitudinal studyc) Cross sectional studyd) Case studies

32. If the study is repeated over an extended period, then the study is called as ___________

a) Cross sectional studyb) Descriptive studyc) Time series analysis/studyd) Longitudinal study

33. When we try to explain the relationships among variables, the study is called

a) Exploratory studyb) Longitudinal study

c) Causal studyd) Cross sectional study

34. Some major descriptors of research design are the following except:

a) Descriptive and causalb) Cross sectional vs longitudinalc) Exploratory vs formalizedd) Observational vs interrogation/communicatione) Honorary vs beneficial

35. A research design is the strategy for a study and the plan by which the strategy is to be

carried out

a) Trueb) False

36. We test causal hypothesis by seeking to do three things. Those are the following except:

a) Measure the co-variation among variablesb) Ignoring the relationships of one variable with the otherc) Determine the time order relationships among variablesd) Ensure that other factors do not confound the exploratory relationships

37 The procedure by which we assign numbers to opinions, attitudes, and other concepts is called ________________

a.) Scalingb.) Measurementc.) Samplingd.) Data Collection

38. ____________________ presents a problem, discusses related research efforts, outlines the data needed for solving the data and shows the design used to gather and analyze the data.

a.) Research Questionb.) Research Proposalc.) Research Designd.) Research Methodology

39. “Number of cars in a parking lot”, “Number of students in a class” are examples of :

a.) Dichotomous variable.b.) Discrete variable.c.) Continuous variable.d.) None of the above.

40. The introduction of the new models of Nokia mobile will lead to a decrease in the sales of

Siemens mobiles”. In this statement :

a.) The introduction of the new models of Nokia mobile, is the independent variable, and the decrease in the sales of siemens mobiles is the dependent variable.

b.) The introduction of the new models of Nokia mobile, is the dependent ariable, and the decrease in the sales of siemens mobiles is the independent variable.

c.) There are no independent or dependent variables.d.) None of the above.

41. Exploratory research design includes:

a.) Secondary Data Analysis.b.) The who, what, when, where, and how of a topic.c.) Reciprocal Relationship.d.) Asymmetrical Relationship.

42. In Systematic sampling:

a.) The population is divided into groups, and some groups are randomly selected for study.

b.) Every nth item is chosen in the sample, beginning with a random start for the choice of n

c.) The population is divided into subpopulations.d.) None of the above

43. A set of systematically interrelated concepts, definitions and propositions that are advanced to explain and predict phenomena is called

a.) Researchb.) Modelc.) Theoryd.) None of the above

44. The process by which the sample is constructed to include all elements from each of the segments is called:

a) Systematic samplingb) Cluster samplingc) Double samplingd) Stratified random sampling

45. Which of these is not a characteristic of a good research?

a) Purpose clearly defined

b) Limitations frankly revealedc) Research design thoroughly plannedd) Findings presented ambiguously.

46. ________ is a bundle of meanings or characteristics associated with certain events, objects.

a) Conceptb) Constructc) Variablesd) Moderating variables

47. Which of these is not a exploratory research design.

a) Secondary data analysisb) Experience surveyc) Focus groupd) Reporting

48. ___________ exists when two variables mutually influence or reinforce each other.

a) Reciprocal relationshipb) Symmetrical relationshipc) Asymmetrical relationshipd) Causal relationship

49. In _________ , each sample has equal and known chance of selection.

a) Simple random samplingb) Cluster samplingc) Stratified samplingd) Snowball sampling

50. Data that is created, recorded or generated by an entity other than the researcher's organisation is collectively called

a) Primary datab) Secondary datac) Internal datad) External data

51. Total survey error can be broadly divided into random sampling error and

a) Non-random sampling errorb) Schematic errorc) Systematic error

d) Administrative error

52. A statistical fluctuation that occurs because of change variation in the elements selected for the sample is called

a) Random sampling errorb) Systematic errorc) Administrative errord) Error of judgment

53. When the results of a sample show a persistent tendency to deviate in one direction from the true value of the population parameter, it is a case of

a) Interviewer biasb) Respondent biasc) Sample biasd) None of the above

54. A bias that occurs when respondents tend to answer questions with a certain slant that consciously or uncounsciously misrepresents the truth is called

a) Respondent biasb) Non response biasc) Response biasd) Non response bias

55. The category of response bias that results because some individuals tend to agree with all questions or to concur with a particular position is called

a) Auspices biasb) Social desirability biasc) Extremity biasd) Acquiescence bias

56. Sue Smith, president of the local APICS chapter, had difficulty getting members to assist in running the organization. She felt it was because of lack of commitment to APICS. Her vice-president believed it was due to having too many meetings. The organization’s secretary thought it was because there were several other professional organizations to which the members also belonged. If Sue wants to do research to determine the real reason why members are not active in the organization, she should begin by:

a) Determining the optimum number of meetingsb) Evaluating the advantages APICS offers over other similar organizationsc) Defining the problemd) Developing the marketing research plan that she would employ

e) Holding focus groups with members of similar organizations to determine whether the problems APICS is facing are universal or local

57. After working for a plumbing contractor for several years, Ken Crowe finally established his

own plumbing shop. Unfortunately, Crowe's first six months have been disappointing. Crowe decided to conduct a marketing research study to gather preliminary data to shed light on the nature of the problem and suggest some new ideas. He needs to conduct _____ research.

a) Exploratoryb) Causalc) Secondaryd) Descriptivee) Observational

58. The manufacturer of Brother sewing machines wants to know the effect rebates have on sales. It plans on dividing its retailers into three regions. One group will offer consumers who buy a Brother sewing machine a $25 cash rebate. One will offer buyers of the machine $50 worth of “free” machine accessory parts. A third region will offer buyers a $40 store credit. The results of this market research will provide Brother with _____________ data.

a) Observationalb) Surveyc) Secondaryd) Experimentale) Descriptive

59. Respondents are asked to rate an attitude object on a number of multiple-point rating scales bounded at each end by one of two bipolar adjectives or phrases. This type of question is called:

a) Dichotomousb) A semantic differentialc) Multiple choiced) Rating scalee) A likert scale

60. If the guests at Bayside Resort were asked to rate their night’s sleep on a scale with the following ratings: excellent, very good, good, fair, poor, the resort would be using a(n) _____ to gather primary data.

a) Semantic differentialb) Importance scalec) Rating scaled) Dichotomous questione) Likert scale

61. The question, “What is your opinion on the safety of American highways?” is an example of

a _____ question.

a) Completely unstructuredb) Thematicc) Dichotomous d) Semantic differentiale) Rating

62. The contact method that minimizes interviewer bias is:

a) Mailb) Telephonec) Intercept interviewd) Focus groupe) Personal interview

63. If time is of the essence for a research project, the preferred contact method is:

a) Mailb) Telephonec) Intercept interviewd) Personal interviewe) Focus group

64. The best contact method to use to quickly determine how many people saw the commercial for the new Volkswagen Beetle that ran last night during the television show Friends would be:

a) Mailb) Internetc) Telephoned) Focus groupe) Personal interview

65. If flexibility is the most important criterion for a research project, the preferred contact method is:

a) Intercept interviewb) Telephonec) Focus groupd) Personal interviewe) Mail

66. Personal interviewing takes two forms. They are:

a) Arranged interview and intercept interviewb) Depth interview and simple interviewc) Online interview and offline interviewd) Focus-group interview and individual interviewe) Adaptive interview and static interview

67. Research is an expensive, sophisticated process that is often beyond the reach of small businesses with their limited budgets.

a) Trueb) False

68. Primary data are generally available more quickly and at a lower cost than secondary data.

a) Trueb) False

69. A producer of herb mixes that wants to explore adding new products should use close-ended questions in interviews with a sampling of its current customers.

a) Trueb) False

70. Students surveyed were asked the following question: "I would support a company that provides my school with scholarships. "

Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree This survey used a(n):

a) Semantic differentialb) Thematic apperception testc) Importance scaled) Open-ended questione) Likert scale

71. A variable that is not influenced by or not dependent on other variables in experiments is

called

a) Independent variable

b) Dependent variablec) Experimental variable

72. Personal interviewing of a certain percentage of individuals who pass by certain points in a shopping center is also known as

a) On-site interviewing b) Focus group interviewingc) In-home interviewingd) Intercept interviews

73. A researcher wants to study the characteristics of people who are heavy users of film (purchase more than 12 rolls per year). This group is referred to as the:

a) Sampleb) Censusc) Populationd) None of the above

74. Kellogg seeks to determine consumer believability towards it's products' health claims. The most appropriate technique for this purpose is

a) Observationb) Surveyc) Experimentationd) Simulation

75. Which data collection techniques cannot study attitudes?

a) Observationb) Mail surveyc) Semantic differentiald) Multidimensional scaling

76 Which type of sampling uses whoever seems to be available

a) Stratified samplingb) Area samplingc) Quota samplingd) Convenience sampling

77. _______________ sampling is especially useful when you are trying to reach population that are inaccessible or hard to find.

a) Convenience sampling

b) Quota samplingc) Snowball samplingd) All of the above

78. If population = 100, sample size = 20, interval size = 5, and randomly selected number from 1 to 5 is 4, then for choosing a systematic random sample, the first unit 4 will be followed by

a) 5b) 9c) 24d) 14

79. reactions of customers to current products, customer preferences, and a record of past purchases can most often be obtained from

a) profit and loss statementb) inventory recordsc) salespeople call reportsd) customer billings

80. in the data analysis stage of marketing research, forms area) coded and analyzedb) coded, tabulated and analyzedc) tabulated and analyzedd) analyzed

81. which of these statements about data collection is correcta) a firm should approach data collection as an ongoing activityb) a firm needs a computer to successfully implement collection and retrieval of

informationc) research projects should always include samplingd) a firm should not spend on research

82. The quality of a research to produce almost identical results in successive repeated trials reflects it's

a) Reliabilityb) Validityc) Accuracy

83. An easy reference about the sources of the data through which the research has been compiled is provided by the

a) Footnotesb) Executive summaryc) Introductiond) Bibliography

84. What should a market researcher do once he or she has defined the problem and the research objectives?

a) Collect the informationb) Budget for information collectionc) Develop the research pland) Sample the populatione) Develop a survey instrument

85. A survey asked questions like, “Are you currently married?”, “Do you have a favorite TV show?”, “Do you go to the grocery store at least once a week?”, and “Do you own a car?” What type of close-ended questions did this survey have?

a) A Likert scaleb) Semantic approvalc) Experientiald) Dichotomouse) Dual answer

86. For answering questions about sensitive issues such as age, it is ideal to use

a) response bracketsb) response techniquec) hypothetical projective bracketsd) none of the above

87. The group on which the researcher wants to generalize the results of his study is called the

a) sampling frameb) study populationc) theoretical populationd) sample

88. One of the best survey methods that can be used for all research situations is the e-mail questionnaire surveys

a) Trueb) False

89. A critical review of the information, pertaining to the research study, already available in various sources is called

a) Research reviewb) Research designc) Data reviewd) Literature review

90. When planning your literature search you need to:

a) Have clearly defined research questions and objectivesb) Define the parameters of your searchc) Generate key words and search termsd) All the above

91. The first step in the research process is the:

a) Development of the research planb) Survey of stakeholders to determine if problems existc) Collection of the available sources for needed informationd) Definition of the problem and research objectives

92. Which of these is a precisely-defined issue (problem) definition?

a) why are current sales so poor?b) Will additional advertising have a positive impact on salesc) Are we in compliance with current local pricing legislationd) What per cent of adults recall an ad two days after it appeared?

93. A base document for research purposes, providing the questions and structure for an interview or self-completion and providing space for respondents answers is more popularly known as a

a) questionnaireb) scalingc) testsd) none of the above

94. Rosco Publishing Company sells books to college students on test-taking skills, motivation, relationship management, and ways to deal with stress. Its wants to use a probability sampling method that will ensure the percentage of freshmen, sophomores, juniors, seniors, and graduate students in the sample reflect the percentage on the college campus. What is the best sampling method for the publisher to use?

a) simple random sampleb) stratified random samplec) quota sampled) judgment sample

95. The basic idea of sampling is that by _______________ some of the elements in a population, we may draw conclusions about the entire population.

a.) clustering

b.) selectingc.) commentingd.) tabulating

96. The inclusion of open-ended questions on many questionnaire means that a significant amount of ________________ data is also collected.

a.) secondaryb.) quantitativec.) qualitatived.) primary

97. Dividing population into subpopulations (strata) and using simple random on each strata is called _____________________ sampling.

a.) stratifiedb.) systematicc.) clusterd.) judgement

98. in depth interviews are exactly as the name suggests and use an interview schedule rather than a formal questionnaire as the basic __________ collection instrument

a) datab) numberc) informationd) none of the above

99. an appropriate adage might be, "a problem well defined is a problem half solved.," an orderly definition of the research problem gives a sense of ____________ to the investigation

a) directionb) seriousness

100. The effective use of information requires a thorough understanding of the

___________ of information available and how the information is gathereda) Modeb) Planc) Typesd) None of the above

101. a significant proportion of the marketing research approaches is based on _________ constructs from the social sciences and systems thinking

a) practicalb) effectivec) theoretical

d) none of the above 102. the key objective of any training activity is to ensure that the data collection

instrument will be administered by all interviewers in a uniform and ____________ mannera) fashionableb) smartc) consistentd) inconsistent

103. the conversion of the raw data into information means that the data needs to be

___________ and coded so that it can be transferred onto a computer or other data storage media

a) editedb) auditedc) amalgamatedd) converted

104. the major disadvantage with in depth interviews is that because of their time

consuming nature it is usually only possible to carry out a relatively small number of such interviews and as such the results are likely to be highly ____________

a) subjectiveb) objectivec) questionabled) objectionable

105. A population is the total collection of elements about which we wish to make some

__________a) Censusb) Inferencesc) Demographicd) None of the above

106. students surveyed were asked the following questions: "which cereals have you seen

advertised within the last three months?" The survey used a(n):a) semantic differentialb) thematic apperception testc) importance scaled) open ended questione) likert scale

107. which is not an element of a good sample

a) precisionb) accuracyc) representationd) large sample

108. It is not advisable to include a covering letter along with the questionnaire. a) trueb) false

109. Until recently Canadian condo developers operated under the philosophy, “Build it and they will buy.” Then, Stan Kates launched the Preferred Home Buyer Alliance. He is in the process of creating a database of new homebuyers and prospective homebuyers in Ontario who provide his organization with information about what they want and don’t want in their homes. A builder can contract with Kates and find out, for example, if homebuyers with small children prefer track lighting or two sinks in the master bedroom. The database also has information on homebuyer’s favorite restaurants and hobbies. One way Kates collects this data is through a gathering of six to ten new and prospective homebuyers who are invited to talk about their ideal home. Kates uses _____ research.

a) Focus-groupb) Experientialc) Observationald) Causale) Behavioral

110. __________ bias is caused by the respondents being influenced by the organization

conducting the studya) auspices biasb) social desirability biasc) extremity biasd) acquiescence bias

111. once obtained there is no need to evaluate the relevance of the literature to your

research question and objectivesa) trueb) false

112. usually, syndicated data services can provide consumer panel data at a much lower

cost that if a company carried on it's own panel operationsa) trueb) false

113. which of the following types of causal research projects would a company that

publishes custom cookbooks used for fundraisers by churches, colleges, and civic groups choose?

a) A study to determine the types of fundraising most commonly use by church groupsb) A survey of previous customers to see if they are interested in a new editionc) A study determining if more people buy the custom cookbook when the cover has a

picture relating to the group selling it, rather than if it has just a generic cover. d) A study to determine the price range for an average sized cookbook

e) An industrial study of what similar publishing companies are doing to better serve their customers

114 which of the following is an example of primary data that would be used by the Ashton

- Drake Galleries to determine the popularity of it's precious moments doll series?a) Input from a focus group that was put together specifically to discuss their

perception of the popularity of the doll seriesb) An article about the precious moments doll in a recent issue of Crafts magazinec) Sales records for collectible dolls gathered by the industry's trade councild) A survey that noted that dolls are the most often collected item by women between

the ages of 40 and 60e) Data from the sales records kept by the exclusive dealers of the precious moments

dolls

115. how would delta, a manufacturer of acrylic paints used in arts and crafts, use observational research to gather primary data?

a) By surveying current users to find out the ways the paint could be removedb) By watching how members of a class learn to paint mailboxes using the paintc) By asking users of other brands of paint to list the most important attributes for

acrylic paint 116. you would expect the following question to be used in a ____________ interview: "if

you were a pickle, what kind of pickle would you be?a) Focus groupb) Depthc) Prototypingd) Behavioral

117. which is typically the most expensive step of marketing research processa) problem definitionb) developing the research planc) information collectiond) information analysise) questionnaire design

118. which step in the marketing research process is generally considered to be the most

prone to error?a) Problem definitionb) Sample framingc) Questionnaire designd) Data collectione) Data analysis

119. inspite of the rapid growth of research, many companies still fail to use it sufficiently

or correctly. Which of the following describes a reason for this failurea) a narrow conception of marketing research

b) uneven caliber of researchersc) poor framing of problemsd) personality and presentational differencese) all of the above

120. a semantic differential scale takes a form such as "united airline food service is

__________ excellent ________very good _________good _______fair _______poor"a) trueb) false

121. data collection that focuses on providing an accurate description of the variables in a

situation forms the basis of which type of studya) exploratory studyb) descriptive studyc) causal study

122. a condition that exists when an instruments measures what it is supposed to measure is

calleda) validityb) accuracyc) reliability

123. a “real world” environment in which experiments take place is also referred to as

a) field settingsb) field tripsc) fieldd) field researche) accuracy

124. experiments in which households log their weekly purchases and consumption

patterns are known as a) home placementsb) diary testc) experimentsd) causal studies

125. a sampling method in which the final choice of respondent is left to the interviewers

who base their choices on one or more variables such as age, nationality, education etc is called

a) area samplingb) stratified samplingc) random samplingd) quota sampling

126. which of these is a precisely defined problem definitiona) why are current sales so poor

b) will additional advertising have a positive impact on salesc) are we in compliance with current local pricing legislationd) what per cent of adults recall an ad two days after it appeared

127. Imagine your college is in the process of measuring student satisfaction with the college’s cafeteria. The college is concerned about the objectivity of the research process. Which of the following strategies best illustrates objectivity.

a) Developing the survey instrument on the basis of the researcher’s preconceptions of the cafeteria

b) Asking students in a personal survey “why do you like the cafeteria?” and reminding students that the cafeteria food is healthier than the offerings of the nearby fast food restaurants

c) Mailing the questionnaire to a random sample of all studentsd) Using a personal survey directed to students who purchased a meal card

128. according to the marketing director of a frozen food marketer, “we need to determine

why our coupon redemption rate dropped from 20 % last month to 5 % this month.” This statement outlines the firm’s

a) research designb) issue (problem ) definitionc) secondary data needsd) primary data needs

129. for questions which the respondents are not likely to answer truthfully, it is ideal to use which technique

a) response techniqueb) hidden response techniquec) hypothetical projective response techniqued) response brackets

130. the question “what kind of headache remedy do you use? Is free of any errors?

a) Trueb) False

131. the advantage of __________________ can be even more significant if the responses

are being entered directly on to a computer via a process of “computer aided telephone interviewing” (CATI)

a) fastb) samplec) speedd) mad cow

132. random sampling error is the difference between the sample _________and the results

of a complete survey of the total population using exactly the same proceduresa) populationb) observation

c) resultd) sample

133. both stratified and quota sampling have the ______________ objective, the

approaches should not be confuseda) different b) objectionc) samed) deterrent

134. in the absence of more information to determine a sample size on the basis of sound statistical principles, at every point the researcher must attempt to ____________- sources of error

a) maximizeb) minimizec) rejectd) accept

135. the depth or in-depth interview is an unstructured __________ in which the

interviewee is encouraged to talk extensivelya) interviewb) interviewerc) mand) woman

136. in general terms, properly conducted, face to face interviews tend to be an effective

______ to data collection even if they are a little costlya) approachb) complimentaryc) selectived) effective

137. the quality of the data will be influenced by the relative efficiency of the questionnaire

as a recording schedule. _________________, incomplete coding and misunderstanding of questions and answers all arise from poor lay out and a badly formulated questionnaire

a) codingb) coatingc) mid coatingd) miscoding

138. in designing the questionnaire it is important to remember that the survey researcher is

________ person who has to use the questionnairea) not the onlyb) the onlyc) onlyd) the

139. closed ended questions are used when the majority of answers are known and

appropriate _____________ responses can be presenteda) functionalb) formattedc) post codedd) pre coded

140. while designing a questionnaire, it is best to use only one type of question so that the respondents find it simple to answer

a) trueb) false

141. there is no need to give a reference for a journal when there is no obvious author for the journal

a) trueb) false

142) what are the qualities of a good hypothesisa) adequate for the purposeb) testablec) better than its rivalsd) all of the above

143) what are the two types of arguments

a) deduction and inductionb) exploratory and deductivec) dejection and injectiond) none of the above

144) A ___________________ is conducted to detect weaknesses in research instrument’s

design a) Pilot studyb) Questionnairec) Interviewd) Sampling

145) in research ethics, confidentiality should be guaranteed if the researcher cannot

promise anonymitya) trueb) false

146) Which of the following is NOT one of the ways to increase response rate for a

questionnaire?a) Attractive cover letterb) Proper timing

c) Large number of questionsd) remuneration

147) In general the larger the sample, the smaller the

a) Sampling proportionb) Population sizec) Size of the stratad) Sampling error`

148) reliability is mostly a matter of ______________, while validity is mostly about

_____________a) consistency, accuracyb) accuracy, consistencyc) similarity, dissimilarityd) similarity, consistency

149) ____________________ is the process of using rules to partition a body of data

a) codingb) data presentationc) categorizationd) none of the above

150) Text paragraphs, semi tabular form, tables and graphics are used in

____________________a) Introductionb) Presenting statisticsc) Appendixd) Research methodology

151) research should be _________________

a) accessibleb) transparentc) transferabled) all of the above

152) which of the following is not a characteristic of email questionnaire survey?

a) Instant speed of data collectionb) World wide global flexibilityc) High distribution and processing costsd) Flexible but extensive difference in the capabilities of respondents

153) ------------ are Questions the researcher, must answer to satisfactory arrive at a conclusion about the research question.a) Investigate questionsb) Research questionc) Measurement question

d) Fine-tuning the research question

154) ---------------- Is the degree to which bias is absent from the sample.a) Precisionb) Accuracyc) Censusd) Presentation

155) The process of searching bibliographic databases includes the following EXCEPT

a) Saving the valuable results of your researchb) Selecting a database appropriate to your topicc) retrieve articles not available in the databased) assigning each element within sampling framee) supplementing your sources with internet sources

156) Sampling _______________ is the list of elements from which the sample is actually

drawna) Fileb) Recordc) Listingd) Frame

157) Which of the following is the right way of writing a bibliography

a) Kotler, P (2000) “Marketing Management” : Prentice Hall International’[\\\b) Marketing Management (2000) “Kotler, P: Prentice Hall Internationalc) Philip Kotler (2000) “Marketing Management” : Prentice Hall Internationald) Marketing Management by Philip Kotler : Prentice Hall International (2000)e) None of the above

158) The appendix at the end of the dissertation normally includes a blank sample

questionnaire, tables of raw data and any other useful information not provided in the main body of the researcha) Trueb) False

159 Identify the dissertation chapter which involves drawing together the main points revealed

in the research, summing them up and stating the implications of findings.a. Introductionb. Literature reviewc. Research methodologyd. Data analysis and findingse. Conclusion and recommendations

160. Through_______researchers develop concepts more clearly, establish priorities, develop operational definitions, and improve the final research design

a) Data collectionb) Explorationc) Descriptiond) Definition

161 Exploratory investigation of management question adapts the following approaches except

a) Films, photographs, and videotapeb) In-depth interviewingc) Document analysisd) Street ethnographye) Survey method

162 If we consider the possible relationships that can occur between two variables, we can

conclude that there are three possibilities. The following are the possible except:

a) Property-behavior relationshipsb) Reciprocal relationshipc) Symmetricald) Asymmetrical

163. the research design process involves identifying a __________ problem or

opportunity, translating that problem or opportunity into a research process, and collecting, analyzing, communicating and disseminating the information resulting from the research activity.

a) Communication b) Marketingc) Managementd) Information

164 the major ______________ in data storage and data retrieval system means that there has been and continues to be a rapid growth in terms of secondary data sources

a) Expenseb) Additionc) Explosiond) Function

A165. it is also important to avoid asking embarrassing and _______ questions

a) personnelb) privatec) personal d) stupid

166 Business research is a systematic inquiry that provides information to guide business

decisions. This includes the following except:

a) Reportingb) Descriptivec) Explanatoryd) Predictive studies

167. Identify the style of thinking that is defined as “to devote observations and propositions based on sense experience and/or derived from such experience by methods of inductive logic, including mathematics and statistics”

a) Idealismb) Empricismc) Extentialismd) Rationalism

168. When we mean that reason is a primary source of knowledge, the style of thinking is named as

a) Empricismb) Rationalismc) Idealismd) Extentialism

169 All students studying in UAE College are having bright future. Abdul Rahman is a student of UAE College. Abdul Rahman has a bright future. This type of argument is called as

a) Introductionb) Inductionc) Detectived) Deduction

170 The introduction chapter is usually _____________ % of the total word limit of the dissertation

a) 30b) 40c) 25d) 10

Answers:1 D 2 C 3 T 4 F 5 F 6 F 7 T 8 A 9 T 10 T 11 T 12 T 13 C 14 T 15 C 16 B 17 C 18 D 19T 20 A

21 D 22 E 23 T 24 D 25 C 26 B 27 A 28 C 29 B 30 B 31 C 32 D 33 C 34 E 35 T 36 B 37 A 38

B 39 B 40 A 41 A 42 B 43 C 44 D 45 D 46 A 47 D 48 A 49 A 50 D 51 C 52 A 53 C 54 C 55 D

56 C 57 A 58 D 59 A 60 C 61 A 62 A 63 B 64 C 65 D 66 A 67 F 68 F 69 F 70 E 71 A 72 D 73

C 74 B 75 A 76 D 77 C 78 B 79 D 80 B 81 A 82 A 83 D 84 C 85 D 86 A 87 C 88 F 89 B 90 D

91 D 92 D 93 A 94 B 95 B 96 C 97 A 98 A 99 A 100 C 101 C 102 C 103 A 104 C 105 B 106 D

107 D 108 F 109 A 110 A 111 F 112 T 113 C 114 A 115 B 116 B 117 C 118 D 119 E 120 F

121 B 122 A 123 A 124 B 125 D 126 D 127 C 128 B 129 C 130 F 131 C 132 C 133 C 134 B

135 A 136 A 137 D 138 A 139 D 140 F 141 F 142 D 143 A 144 A 145 T 146 C 147 D 148 A

149 C 150 B 151 D 152 C 153 A 154 B 155 D 156 D 157 A 158 T 159E 160 B 161 E 162 A

163 C 164 C 165 C 166 D 167 B 168 B 169 D 170D