Indian Election 2014 social media analysis and report for February 2014 .Narendra Modi retains the top slot from Jan, while Kejriwal and Rahul Gandhi are on third spot. The big movement has happened for Chidambaram and Jagan Mohan Reddy. Chidambaram took the 4th place replacing the Congress President Sonia Gandhi, while Jagan Mohan Reddy cruises from 17th in Jan to 6th position in Feb. The biggest story of the month is Kejriwal quiting the Delhi CM post over Jan Lokpal bill.
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SOCIAL MEDIA BUZZ ANALYSIS REPORT February 2014
What to expect? 1. Top 10 Politicians 2. Top Political Parties
3. Uncover the key insights on Elections 4. Dig out relevant
demographics
Key Findings this February Narendra Modi, Arvind Kejriwal and
Rahul Gandhi are the 3 most talked politicians. Popularity of
Narendra Modi is increasing while that of Arvind Kejriwal and Rahul
Gandhi is declining Narendra Modi remains at the top of the
politicians table. His SSI score improves further from 73 to 74.
Arvind Kejriwal led AAP was in the limelight because of the
resignation of Kejriwal as Delhi CM after the failure to pass Jan
Lokpal Bill. BJP scored the highest on social media followed by INC
and AAP Despite scoring the highest on social media, BJP is among
the least favoured political party while Congress is among the most
favoured political party.
Introduction With just a month left for the worlds largest
democratic elections, it is one of the most amazing moment for us
to bring this report. By February end, we have seen and analyzed
more than 35 Crore social media conversations. In the last three
months of our analysis, Narendra Modi continues to dominate the
ranking. Except for December when there were Delhi elections,
Arvind Kejriwal topped the most popular politicians chart. The
popularity of a politician or party is based on a combination of
parameters. Therefore, a politician having the highest social media
buzz may not be the most popular politician. So is the case with
parties. Simplify360 Social Index (SSI) for politics takes into
account four parameters, awareness, spread, prominence and
favorability. Vang Lian Head of Research, Simplify360
TOP 10 POLITICIANS February 2014
TOP 10 MOST POPULAR POLITICIANS ARVIND KEJRIWAL MANMOHAN SINGH
ARUN JAITLEY 7174 70 6465 64 61 5960 1 Narendra Modi No. of unique
people talking 1,21,435 Total buzz in the month 7,42,713 2 Arvind
Kejriwal No. of unique people talking 1,61,640 Total buzz in the
month 9,54,289 3 Rahul Gandhi No. of unique people talking 75,347
Total buzz in the month 3,17,851 4 P. Chidambaram No. of unique
people talking 18,495 Total buzz in the month 37,958 5 Sonia Gandhi
No. of unique people talking 24,342 Total buzz in the month 52,011
6 Jagan Mohan Reddy No. of unique people talking 23,245 Total buzz
in the month 34,464 8 Sushma Swaraj No. of unique people talking
20,002 Total buzz in the month 42,629 9 Rajnath Singh No. of unique
people talking 16,641 Total buzz in the month 42,012 10 Subramanian
Swamy No. of unique people talking 24,784 Total buzz in the month
75,591 HARSH VARDHAN 63 7 Manmohan Singh No. of unique people
talking 22,058 Total buzz in the month 38,131 Simplify360 Social
Index (SSI) Ranking of politicians based on a politicians overall
score, in case of politician having same SSI, ranking based on
Unique people NEW ENTRANT NEW ENTRANT
SSI INDEX BREAKUP OF TOP 10 POLITICIANS RANK POLITICIAN
AWARENESS SPREAD PROMINENCE FAVORABILITY SSI INDEX 1 Narendra Modi
85 48 85 68 74 2 Arvind Kejriwal 88 46 83 50 71 3 Rahul Gandhi 80
52 77 61 70 4 P. Chidambaram 59 96 55 55 65 5 Sonia Gandhi 67 77 60
50 64 6 Jagan Mohan Reddy 63 88 36 68 64 7 Manmohan Singh 62 80 47
62 63 8 Sushma Swaraj 61 79 45 57 61 9 Rajnath Singh 59 64 50 69 60
10 Subramanian Swamy 70 38 63 55 59 Awareness: Based on total
mentions and unique people talking about a party/politician Spread:
Measures the quality of mentions spread by considering Total
impressions, total buzz and unique people talking Prominence: A
measure of how prominent a politician on other social media
platforms, which is measured by considering the links shared,
images and videos Favorability: The extent of favorability a
politician/party. Sentiment is used for arriving the score
TOP 10 POLITICIANS Ranking of politicians based on a
politicians overall score, in case of politician having same SSI,
ranking based on Unique people RANK POLITICIAN FEBRUARY 14 JANUARY
14 THIS MONTH PREV MONTH UNIQUE PEOPLE TOTAL BUZZ SSI UNIQUE PEOPLE
TOTAL BUZZ SSI 1 1 Narendra Modi 1,21,435 7,42,713 74 1,29,778
7,19,878 73 2 2 Arvind Kejriwal 1,61,640 9,54,289 71 1,84,689
10,71,070 72 3 3 Rahul Gandhi 75,347 3,17,851 70 1,22,042 4,31,504
72 4 9 P. Chidambaram 18,495 37,958 65 12,992 23,955 59 5 6 Sonia
Gandhi 24,342 52,011 64 24,953 49,320 65 6 17 Jagan Mohan Reddy
23,245 34,464 64 18,887 24,698 52 7 5 Manmohan Singh 22,058 38,131
63 34,804 69,902 66 8 26 Sushma Swaraj 20,002 42,629 61 9,141
14,833 47 9 8 Rajnath Singh 16,641 42,012 60 13,531 32,419 59 10 7
Subramanian Swamy 24,784 75,591 59 35,836 1,12,132 59 NEW ENTRANT
Jagan Reddy Sushma Swaraj MISSING THE TOP 10 Sashi Tharoor Somnath
Bharti HIGHEST RANK GAINER P Chidambaram Jagan Mohan Reddy Sushma
Swaraj
SOCIAL MEDIA BUZZ OF POLITICIANS IN THE LAST 3 MONTHS 7,42,713
9,54,289 3,17,851 37,958 52,011 34,464 38,131 42,629 42,012 75,591
7,19,878 10,71,070 4,31,504 23,955 49,320 24,698 69,902 14,833
32,419 1,12,132 5,36,202 7,84,734 1,94,649 12,840 78,008 30,136
99,314 34,577 33,815 1,00,211 NarendraModi Arvind Kejriwal Rahul
Gandhi P. Chidambaram Sonia Gandhi Jagan Mohan Reddy Manmohan Singh
Sushma Swaraj Rajnath Singh Subramanian Swamy Feb '14 Jan '14 Dec
'13
ARVIND KEJRIWALS RESIGNATION OVER JAN LOKPAL BILL WAS THE
BIGGEST STORY OF THE MONTH -20 0 20 40 60 80 100 120 2-1-2014
2-6-2014 2-11-2014 2-16-2014 2-21-2014 2-26-2014 THOUSANDS Narendra
Modi Rahul Gandhi Arvind Kejriwal P. Chidambaram Daily mentions of
the top 4 politicians in February, 2014 Arvind Kejriwal quits over
Jan Lokpal
TOP TWEETS ON MODI 3 1 2
TOP TWEETS ON ARVIND KEJRIWAL 1 3 4 2
TOP TWEETS ON RAHUL GANDHI 1 2 3 4
Politicians by favorability score Most favoured Least favoured
70 69 68 2. RAJNATH SINGH 1. AKHILESH YADAV 3. NARENDRA MODI Note:
Analysis based on the top politicians whose buzz volume is greater
than 5K during February month 20 32 28 1. AJAY MAKEN 2. SHEILA
DIXIT 3. L K ADVANI
Parties TOP POLITICAL PARTIES FEBRUARY 2014
BHARATIYA JANATA PARTY 71 71 49 1 Bharatiya Janata Party No. of
unique people talking 1,28,577 Total buzz in the month 8,94,327 67
3 Aam Admi Party No. of unique people talking 76,993 Total buzz in
the month 4,53,757 2 Indian National Congress No. of unique people
talking 1,01,726 Total buzz in the month 3,16,036 63 4 NCP No. of
unique people talking 17,260 Total buzz in the month 46,842 5 Biju
Janata Dal No. of unique people talking 7,638 Total buzz in the
month 11,412 TOP POLITICAL PARTIES Simplify360 Social Index (SSI)
NEW ENTRANT 48 6 All India Anna Dravida Munnetra Kazhagam No. of
unique people talking 3,850 Total buzz in the month 6,166 NEW
ENTRANT
SSI INDEX BREAKUP OF TOP POLITICAL PARTY Ranking of politicians
based on a politicians overall score, in case of politician having
same SSI, ranking based on Unique people RANK POLITICIAN AWARENESS
SPREAD PROMINENCE FAVORABILITY SSI INDEX 1 Bharatiya Janata Party
87 44 83 54 71 2 Indian National Congress 82 53 75 62 71 3 Aam Admi
Party 82 30 81 60 67 4 Nationalist Congress Party 60 88 58 51 63 5
Biju Janata Dal 34 73 36 66 49 6 All India Anna Dravida Munnetra
Kazhagam 25 97 27 64 48 Awareness: Based on total mentions and
unique people talking about a party/politician Spread: Measures the
quality of mentions spread by considering Total impressions, total
buzz and unique people talking Prominence: A measure of how
prominent a politician on other social media platforms, which is
measured by considering the links shared, images and videos
Favorability: The extent of favorability a politician/party.
Sentiment is used for arriving the score
TOP POLITICAL PARTIES Ranking of parties based on overall
score, in case of parties having the same SSI, ranking based on
Unique people RANK PARTY NAME FEBRUARY 14 JANUARY 14 THIS MONTH
PREV MONTH UNIQUE PEOPLE TOTAL BUZZ SSI UNIQUE PEOPLE TOTAL BUZZ
SSI 1 1 BJP 1,28,577 8,94,327 71 1,35,729 8,27,418 71 2 2 Congress
1,01,726 3,16,036 71 1,21,097 3,89,965 71 3 3 AAP 76,993 4,53,757
67 1,14,868 6,40,833 68 4 5 NCP 17,260 46,842 63 14,787 28,279 64 5
7 Biju Janata Dal 7,638 11,412 49 5,229 7,370 50 6 8 AIADMK 3,850
6,166 48 2,038 2,894 46 NEW ENTRANT BIJU JANATA DAL AIADMK MISSING
THE TOP 10 BAHUJAN SAMAJ PARTY CPI(M) HIGHEST RANK GAINER All India
Trinamool Congress
SOCIAL MEDIA BUZZ OF POLITICAL PARTIES IN THE LAST 3 MONTHS
8,94,327 3,16,036 4,53,757 10,392 46,842 11,412 6,166 9,711 8,605
7,127 7,515 8,27,418 3,89,965 6,40,833 40,847 28,279 9,339 2,894
7,123 5,190 7,370 10,336 9,63,667 4,35,449 4,70,223 38,444 18,688
6,972 10,197 8,513 13,729 Bharatiya Janata Party Indian National
Congress Aam Admi Party Communist Party of India (Marxist)
Nationalist Congress Party Biju Janata Dal All India Anna Dravida
Munnetra Kazhagam Janata Dal (United) All India Trinamool Congress
Dravida Munnetra Kazhagam Bahujan Samaj Party Feb '14 Jan '14 Dec
'13
BJP LEADS MOST OF THE DAYS FOLLOWED BY AAP 0 10 20 30 40 50 60
70 2-1-2014 2-6-2014 2-11-2014 2-16-2014 2-21-2014 2-26-2014
THOUSANDS Indian National Congress Bharatiya Janata Party Aam Aadmi
Party Daily mentions of the top 3 political parties in February,
2013 #AnarchistCongBJP trended on Twitter, on the account of Jan
Lokpal bill not been passed
TOP TWEETS ON BJP 1 2 3 4
TOP TWEETS ON CONGRESS 1 2 3 4
TOP TWEETS ON AAP 1 2 3 4
Parties by favorability score Most favoured Least favoured 67
66 62 1. BIJU JANATA DAL 2. BAHUJAN SAMAJ PARTY 3. INDIAN NATIONAL
CONGRESS Note: Analysis based on the top parties whose buzz volume
is greater than 5K during December month 51 54 53 1. NATIONALIST
CONGRESS PARTY 2. ALL INDIA TRINAMOOL CONGRESS 3. BHARATIYA JANATA
PARTY
Where are most of the buzz on Indian Elections 2014 coming
from?
21.5% 20.1% 9.96% Top 3 States discussing on Indian Elections
%age mentions from NCT %age mentions from Maharashtra %age mentions
from Karnataka 12% FEMALE 88% MALE Most of the discussions on
Politics were from Men Gender wise distribution Delhi continues to
top the states talking about politics and elections followed by
Maharashtra and Karnataka. The three states have continuously led
the buzz share in December, January and February.
What could possibly be more important than what your consumers
[voters] say about you? Mary OConnell Director of Global Digital
Marketing, Clorox Brands
BUZZ ON INDIAN ELECTIONS IS ON AN INCREASING TREND 0 5,00,000
10,00,000 15,00,000 20,00,000 25,00,000 30,00,000 35,00,000
40,00,000 45,00,000 50,00,000 19-Nov-13 3-Dec-13 17-Dec-13
31-Dec-13 14-Jan-14 28-Jan-14 11-Feb-14 25-Feb-14 Mentions Linear
(Mentions)
APPENDIX About the Company and Research Methodology
CAN WE RANK A POLITICIAN/PARTY BASED ON PEOPLES OPINION ON
SOCIAL MEDIA? Uncover the Simplify360 Social Index (SSI) for
ranking a politician/Party Reasons on why ranking is important? 1.
Buzz alone cannot determine the performance of a politician/party
2. Ranking helps in benchmarking a politician/party with others 3.
Few people generating more buzz on a politician/party may not
indicate a politician/party has performed well compared to others
on social media
Simplify360 Social Index (SSI) AWARENESS SPREAD PROMINENCE
FAVORABILITY A POLITICIAN/PARTY IS RANKED BASED ON FOUR BROAD
PARAMETERS WeightsWeights Volume of buzzVolume of buzz Unique
PeopleUnique People talking about X% Y% Quality ofQuality of Spread
Z% Number of videos and links Number of images or videos and links
P% ConsidersConsiders Opinion of people Q% SCORES ARE NORMALIZED AT
EACH SUB PARAMETER LEVEL AND AT BROAD PARAMETER LEVEL TO GET THE
FINAL SCORE FOR A POLITICIAN/PARTYSCORES ARE NORMALIZED AT EACH SUB
PARAMETER LEVEL AND AT BROAD PARAMETER LEVEL TO GET THE FINAL SCORE
FOR A POLITICIAN/PARTY IN CASE OF POLITICIANS HAVING THE SAME SSI
SCORE, RANKING IS BASED ON AWARENESS Total Twitter mentions and are
considered for finding Total Twitter mentions and unique people
talking about a party/politician are considered for finding the
Awareness score and unique people talking Measures the quality of
Twitter mentions spread by considering Total impressions, total
buzz and unique people talking about A measure of how prominient a
politician on measured through Twitter videos A measure of how
prominient a politician on other social media platforms, which is
measured through Twitter by considering the links shared, images
and videos politican/party. Considers Measures the extent of
Favourability a politican/party. Considers Sentiment in to account
for analyzing the Favorability score
About the Data: Timeframe: February 01, 2014 February 28, 2014
Geography: India Data sources*: All the tweet mentions on Indian
elections, parties & politicians were tracked from Twitter
using Simplify360 Social media monitoring tool.
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