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Renesas Electronics Europe ICBG Core Marketing 00000-A Rev. 1.00 MCU Car Rally Challenge A Short Introduction © 2014 Renesas Electronics Europe. All rights reserved. January 2014
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Renesas Electronics Europe ICBG Core Marketing 00000-A Rev. 1.00 MCU Car Rally Challenge A Short Introduction © 2014 Renesas Electronics Europe. All rights.

Mar 29, 2015

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Page 1: Renesas Electronics Europe ICBG Core Marketing 00000-A Rev. 1.00 MCU Car Rally Challenge A Short Introduction © 2014 Renesas Electronics Europe. All rights.

Renesas Electronics EuropeICBG Core Marketing

00000-A

Rev. 1.00

MCU Car Rally ChallengeA Short Introduction

© 2014 Renesas Electronics Europe. All rights reserved.

January 2014

Page 2: Renesas Electronics Europe ICBG Core Marketing 00000-A Rev. 1.00 MCU Car Rally Challenge A Short Introduction © 2014 Renesas Electronics Europe. All rights.

What is the MCU Car Rally?

An excellent learning opportunity for students

Build a self guided car from a kit of components….

Optimise the hardware/software performance

Attend competition in Germany in the first quarter 2015.

Win the race against your peers Targeting European University

Students, but open for anyone

2

Presents numerous learning opportunity for university students

© 2014 Renesas Electronics Europe. All rights reserved.

Fascinated students

MCU Racing Cars

Page 3: Renesas Electronics Europe ICBG Core Marketing 00000-A Rev. 1.00 MCU Car Rally Challenge A Short Introduction © 2014 Renesas Electronics Europe. All rights.

The Assembled Car & Learning Opportunities(subject to change)

32 bit microcontroller development (hardware & software) Electronic and mechanical hardware design optimisation Real time control theory & related software algorithms Self guiding sensor systems (track monitoring, motor feedback…) Motor control theory & systems We provide a basic starting point…the rest is up to you!

3

Renesas 32 Bit MicrocontrollerMonitors car status based on sensor inputs and controls motor speeds and steering angles accordingly

© 2014 Renesas Electronics Europe. All rights reserved.

Page 4: Renesas Electronics Europe ICBG Core Marketing 00000-A Rev. 1.00 MCU Car Rally Challenge A Short Introduction © 2014 Renesas Electronics Europe. All rights.

The Reward

A wealth of learning opportunities for university studentsincluding 32 bit MCU h/w and s/w development, electronic andmechanical hardware design optimization, real time controltheory & related software algorithms, sensor systems, motorcontrol theory……wow!

All entrants will receive certificate of participation

University entrants will receive a free kit of parts Priority will be given to students from Renesas Partner Universities Offer is subject to availability of free kits Additional kits available at cost from our partner AND Technology Research

Prestigious prizes for the top 3 places and the winner will qualify for a sponsored trip to the Japan MCU Car Challenge in August 2015

Joint marketing opportunities for participant universities

Looks good on student’s CVs!

4 © 2014 Renesas Electronics Europe. All rights reserved.

Page 5: Renesas Electronics Europe ICBG Core Marketing 00000-A Rev. 1.00 MCU Car Rally Challenge A Short Introduction © 2014 Renesas Electronics Europe. All rights.

How to enter

Download the application form from www.mcurally.com

Complete the application form in full & get it counter-signed by your University Professor

Scan the application form & send it to: [email protected]

Renesas will review your application and if successful will dispatch your own car kit as soon as possible

Renesas reserves the sole right to accept or decline participation in the MCU Rally Challenge without any explanation

5 © 2014 Renesas Electronics Europe. All rights reserved.

Page 6: Renesas Electronics Europe ICBG Core Marketing 00000-A Rev. 1.00 MCU Car Rally Challenge A Short Introduction © 2014 Renesas Electronics Europe. All rights.

Competence You Will Need

To enter the MCR challenge: Plenty of enthusiasm Basic soldering skills Basic electronics understanding (ie. device orientation in PCB) Car kits have been successfully assembled by non-electronics graduates,

although some assistance is needed Access to the Renesas MCR Challenge support materials on the internet

To have a realistic chance of winning: Understanding of mechanical engineering / physics – the simplest

enhancements are mechanical ones, although this may not be enough to win the competition….

Understanding of real time control theory and how sensors work, together with software programming experience (tuning the software for fast control and reaction is one way of optimizing performance)

Support of an engineering / electronics tutor

6 © 2014 Renesas Electronics Europe. All rights reserved.

Page 7: Renesas Electronics Europe ICBG Core Marketing 00000-A Rev. 1.00 MCU Car Rally Challenge A Short Introduction © 2014 Renesas Electronics Europe. All rights.

Where to get support

Rules, information, videos, tutorials etc. are all available at www.mcurally.com Car Kit Assembly Manual Test Manual Sample Software Software Manual IDE and Programming Tools - etc.

Frequently Asked Questions – at www.mcurally.com

Additional advice, additional kits and limited spare parts are available from www.andtr.com, Renesas official partner for the MCU Rally in Europe

And of course, your university tutor

Renesas regrets that, in order to maintain the integrity and fairness of the competition, we are unable to provide individual support or advice to any participant. All support must be provided independently from Renesas, except for the standard guidance documents mentioned above which can be downloaded from our website.

7 © 2014 Renesas Electronics Europe. All rights reserved.

Page 8: Renesas Electronics Europe ICBG Core Marketing 00000-A Rev. 1.00 MCU Car Rally Challenge A Short Introduction © 2014 Renesas Electronics Europe. All rights.

Timeline

31st May 2014 - Deadline for applications

September 2014 - Information on signing up for 2015 event

December 2014 - Deadline to confirm participation in 2015 event(binding commitment required)

24-26 February 2015 - MCU Car Challenge Event at embedded world in Nuremberg, Germany

August 2015 - Winner of EU Challenge can participate in Global

Challenge in Japan

8 © 2014 Renesas Electronics Europe. All rights reserved.

Page 9: Renesas Electronics Europe ICBG Core Marketing 00000-A Rev. 1.00 MCU Car Rally Challenge A Short Introduction © 2014 Renesas Electronics Europe. All rights.

Questions & Answers

Q. What is the cost of participation?A. There is no cost** for Renesas Partner Universities A. Other entrants will be expected to purchase car kits from www.andtr.com

Q. Is the event open to anyone?A. The event is primarily aimed at university entrants. However, depending on the level of interest, we may run a parallel non-university challengeRenesas staff are not permitted to enter although they may participate in exhibition sessions

Q. Do I need experience with Renesas MCUs?A. No, everything you need is in the car kit or at www.mcurally.com.

Q. How do I test my car?A. There are instructions on making a test track from card and masking tape included

Q. Will I be able to test the car on the actual track used in the competition?A. We will decide this later. As a minimum we will give information on the elements within the track. Your design needs to be flexible to different track conditions.

**Car kits are supplied free of charge to partner universities subject to availability. You will be expected to pay your own travel costs to the challenge event in Germany in 2015. Renesas will provide accommodation/meals.

9 © 2014 Renesas Electronics Europe. All rights reserved.

Page 10: Renesas Electronics Europe ICBG Core Marketing 00000-A Rev. 1.00 MCU Car Rally Challenge A Short Introduction © 2014 Renesas Electronics Europe. All rights.

Introducing AND TR

AND Technology Research Ltd (ANDtr) is an award winning electronics & software product development company.

Providing design services & products for solutions requiring control, communications & security.

Renesas Platinum Alliance Partner since 2006.

Renesas official partner providing support services for the MCU Rally in Europe.

For More information visit andtr.com or try:@ANDTechResearch/ANDTechnologyResearch

10 © 2014 Renesas Electronics Europe. All rights reserved.

Page 11: Renesas Electronics Europe ICBG Core Marketing 00000-A Rev. 1.00 MCU Car Rally Challenge A Short Introduction © 2014 Renesas Electronics Europe. All rights.

Car Challenge Rules

A full set of technical rules are available at www.mcurally.com which must be fully adhered to

Additional points applicable to the Eu Car Rally: The event is only open to participants who have applied to Renesas and

had their participation accepted Car kits are available free of charge to Renesas Partner Universities only,

subject to availability Only car kits supplied by Renesas & AND TR are eligible The final decision of Renesas on participation and event winners will be

final. No explanations will be given. Renesas reserves the right to modify the rules without notice. Modifications during the challenge event are only allowed prior to

inspection of your car. Modifications after this point will result in disqualification.

Renesas accepts no liability for any loss or damage howsoever incurred relating to or resulting from participation in the challenge.

All Intellectual Property in the Car Kit remains the property of Renesas Electronics Corporation.

11 © 2014 Renesas Electronics Europe. All rights reserved.

Page 12: Renesas Electronics Europe ICBG Core Marketing 00000-A Rev. 1.00 MCU Car Rally Challenge A Short Introduction © 2014 Renesas Electronics Europe. All rights.

Renesas Electronics Europe© 2014 Renesas Electronics Europe. All rights reserved.