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1. ORGANIC ECUADORIAN CHOCOLATE WITH A HEARTWWW.RUNAKAYCHOCOLATE.COMOFFICE: 74 E. MINEOLA AVENUEVALLEY STREAM, NY 11580 2. Making quality 100% organic chocolate bars from Ecuador. Creating job opportunities and a better standard of life for Ecuadorianfarmers and their communities. Supporting fair trade practices. 3. Tiffany Vega, is the Chief Executive Officer of Runakay Chocolate. As CEO, her main function isto act as the leader of the organization, and point employees in the right direction of companygoals. Mrs. Vega received her Bachelor of Arts degree in Communication, from the Universidad delas Americas, Quito Ecuador, and her Master of Science Degree in Business Administration &Leadership, at the City University of New York, School of Professional Studies. Kristina Marsella, is the Chief Finance Officer at Runakay Chocolate. As CFO, she is responsiblefor controlling the finances required to distribute, promote and market Runakay products. Ms.Marsella, received her Bachelor of Science in Management & Marketing, from the State Universityof New York at New Paltz, and her Master of Science Degree in Business Administration &Leadership, from the City University of New York, School of Professional Studies. Kim R. Canty, is the Business Developer at Runakay Chocolate. She promotes and designs ourproduct line and website. Mrs. Canty received both her Bachelor of Arts degree in Communication& Culture, and her Master of Science degree in Business Administration & Leadership, from theCity University of New York, School of Professional Studies.Tiffany Vega CEOKristina MarsellaKim CantyCFOBusiness Developer 4. The major Everyone is aware that there is no shortage of chocolate companies.difference between Runakay Chocolate and all the others is our commitment tohelping the Ecuadorian farmer and the community they live in. We will employfarmers who will harvest the cocoa beans and make the chocolate right on theirland. Runakay Chocolate is dedicated to: 1. Assisting the Ecuadorian communities that are settled on the north side of the Parque Nacional Yasuni in the Ecuadorian Jungle by creating job opportunities and a better standard of life without the need of selling their land. 2. Making quality 100% organic chocolate bars from Ecuador. Some bars will contain dried exotic fruit that are not well known in the United States such as Maracuy (passion fruit), Mora (Blackberry), and Naranjilla (Little Orange). 3. Supporting fair trade practices. 5. Employ farmers who will harvest the cocoa beans and make thechocolate right on their land, not in a factory. We will guarantee that thefarmers are paid fair wages in accordance with the Fair Trade practices. All of the fruits are 100% natural and sun dried with lemon juice. Thereare no additives, preservatives, colorants, chemicals or sugar added tothem. 6. Competitive Landscape At Runakay Chocolate, we are in a class of our own when compared toother companies who manufacture Ecuadorian raw chocolate. Our targetmarket consists of individuals who are health conscious, appreciate qualitychocolate and stand behind socially responsible principles. We will reach out market by doing the following:1. We know there are approximately 1400 schools in NYC. There areparent associations that hold candy sales 1-2 times a school year. Wewill ask to speak at as many associations meetings as possible to gaintheir business2. We will take our product to chocolate trade shows in the tri-statearea.3. We researched and found that Trader Joes does not sell chocolatefrom Ecuador. For this reason, through their website we wouldcontact them and send a new vendor inquiry to their MerchandisingTeam, for their review and consideration. 7. Our bars are competitively priced for our market:1. 100% organic 1.5 oz. dark chocolate bar $6.50.2. 100% organic 1.5 oz. dark chocolate bar with Maracuy flavor $7.50.3. 100% organic 1.5 oz. dark chocolate bar with Mora flavor $7.50.4. 100% organic 1.5 oz. dark chocolate bar with Naranjilla flavor $7.50. 8. Runakay Chocolate will advertise our products on our website, Facebook,Twitter and other social media outlets. On a smaller scale, we willpromote ourselves to fundraising events, groups such as the PTA (ParentTeacher Association), green markets, and chocolate trade shows. BACK OF CANDY WRAPPPER FOR ALL CHOCOLATE BARSThe chocolate bar you are eating was made by local Ecuadorian farmers. Thesefarmers make the chocolate from the cocoa beans that grow on theirfarms. They are not paid much for the hard work they do. By purchasing thiscandy bar, you are helping to support an Ecuadorian farmers family. The back of all our candy wrappers serve as an educational tool toexplain the mission of our company 9. 2013 20142015Revenue $15,950 $49,422 $49,422Expense $56,254 $38,622 $38,622Net ($47,936) $3,168$3,168 10. Total revenue in our first year is expected to be $15,950 We expect a gross profit of $8,318 The total cost of sales, $7,632 We will employ two farmers a salary above minimumwage at $3,816 each per year, $7,632 total Total operating expenses, $56,254 The net income (loss) will be ($43,786) We dont expect to to make a profit in our first year while weare getting started. This is the case with many start ups. 11. Our financial projections for our first year are based on our projectedrevenue from chocolate sales, cost to pay our farmers who areproducing the chocolate and the operating costs associated with itsproduction and distribution. Kim, Kristina, Nakia and Tiffany each plan to outlay a $15,000investment to cover all operating expenses for startup purposes in thefirst year of business With a total of $60,000 investment, we will have $12,064 in reservesfor unexpected expenses. Runakay Chocolate will begin earning a profit in year 2 of operations 12. An investment of $100,000 would ensurethat Runakay Chocolate would get off to agreat start! 13. A company with a heart.ORGANIC ECUADORIAN CHOCOLATEVisit our website at: www.runakaychocolate.com Like us on Facebook: Runakay Chocolate & Follow us on Twitter: @RunakayChoc