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WWW.RUNAKAYCHOCOLATE.COMOFFICE: 74 E. MINEOLA AVENUEVALLEY STREAM, NY 11580

RUNAKAY CHOCOLATE

ORGANIC ECUADORIAN CHOCOLATE WITH A HEART

Our Mission

Making quality 100% organic chocolate bars from Ecuador.  Creating job opportunities and a better standard of life for

Ecuadorian farmers and their communities.

Supporting fair trade practices.

Our Team

Tiffany Vega, is the Chief Executive Officer of Runakay Chocolate. As CEO, her main function is to act as the leader of the organization, and point employees in the right direction of company goals. Mrs. Vega received her Bachelor of Arts degree in Communication, from the Universidad de las Americas, Quito Ecuador, and her Master of Science Degree in Business Administration & Leadership, at the City University of New York, School of Professional Studies.

Kristina Marsella, is the Chief Finance Officer at Runakay Chocolate. As CFO, she is responsible for controlling the finances required to distribute, promote and market Runakay products. Ms. Marsella, received her Bachelor of Science in Management & Marketing, from the State University of New York at New Paltz, and her Master of Science Degree in Business Administration & Leadership, from the City University of New York, School of Professional Studies.

Kim R. Canty, is the Business Developer at Runakay Chocolate. She promotes and designs our product line and website. Mrs. Canty received both her Bachelor of Arts degree in Communication & Culture, and her Master of Science degree in Business Administration & Leadership, from the City University of New York, School of Professional Studies.

Tiffany Vega CEO

Kristina Marsella CFO

Kim Canty Business

Developer

The Issue

Everyone is aware that there is no shortage of chocolate companies.  The major difference between Runakay Chocolate and all the others is our commitment to helping the Ecuadorian farmer and the community they live in.  We will employ farmers who will harvest the cocoa beans and make the chocolate right on their land.

Runakay Chocolate is dedicated to: 1. Assisting the Ecuadorian communities that are settled on the north side of the Parque Nacional Yasuni in the Ecuadorian Jungle by creating job opportunities and a better standard of life without the need of selling their land. 2. Making quality 100% organic chocolate bars from Ecuador.  Some bars will contain dried exotic fruit that are not well known in the United States such as Maracuyá (passion fruit), Mora (Blackberry), and Naranjilla (Little Orange). 3. Supporting fair trade practices.  

Our Solution

Employ farmers who will harvest the cocoa beans and make the chocolate right on their land, not in a factory. We will guarantee that the farmers are paid fair wages in accordance with the Fair Trade practices.

All of the fruits are 100% natural and sun dried with lemon juice. There are no additives, preservatives, colorants, chemicals or sugar added to them.

Competitive Landscape

At Runakay Chocolate, we are in a class of our own when compared to other companies who manufacture Ecuadorian raw chocolate. Our target market consists of individuals who are health conscious, appreciate quality chocolate and stand behind socially responsible principles.

We will reach out market by doing the following:

1. We know there are approximately 1400 schools in NYC. There are parent associations that hold candy sales 1-2 times a school year. We will ask to speak at as many associations meetings as possible to gain their business2. We will take our product to chocolate trade shows in the tri-state area.3. We researched and found that Trader Joe’s does not sell chocolate from Ecuador. For this reason, through their website we would

contact them and send a new vendor inquiry to their Merchandising Team, for their review and consideration.

Our Pricing Strategy

Our bars are competitively priced for our market:1. 100% organic 1.5 oz. dark chocolate bar $6.50.2. 100% organic 1.5 oz. dark chocolate bar with Maracuyá

flavor $7.50.3. 100% organic 1.5 oz. dark chocolate bar with Mora flavor

$7.50.4. 100% organic 1.5 oz. dark chocolate bar with Naranjilla

flavor $7.50.

Sales & Distribution

Runakay Chocolate will advertise our products on our website, Facebook, Twitter and other social media outlets. On a smaller scale, we will promote ourselves to fundraising events, groups such as the PTA (Parent Teacher Association), green markets, and chocolate trade shows.

BACK OF CANDY WRAPPPER FOR ALL CHOCOLATE BARS

The back of all our candy wrappers serve as an educational tool to explain the mission of our company

The chocolate bar you are eating was made by local Ecuadorian farmers. These farmers make the chocolate from the cocoa beans that grow on their farms.  They are not paid much for the hard work they do.  By purchasing this candy bar, you are helping to support an Ecuadorian farmer’s family.      

Runakay Chocolate at a glance

2013 2014 2015

Revenue $15,950 $49,422 $49,422

Expense $56,254 $38,622 $38,622

Net ($47,936) $3,168 $3,168

Financial projections defined

Total revenue in our first year is expected to be $15,950

We expect a gross profit of $8,318

The total cost of sales, $7,632 We will employ two farmers a salary above minimum wage at $3,816 each per year, $7,632 total

Total operating expenses, $56,254

The net income (loss) will be ($43,786)

We don’t expect to to make a profit in our first year while we are getting started. This is the case with many start ups.

The Investment

Our financial projections for our first year are based on our projected revenue from chocolate sales, cost to pay our farmers who are producing the chocolate and the operating costs associated with its production and distribution.

Kim, Kristina, Nakia and Tiffany each plan to outlay a $15,000 investment to cover all operating expenses for startup purposes in the first year of business

With a total of $60,000 investment, we will have $12,064 in reserves for unexpected expenses.

Runakay Chocolate will begin earning a profit in year 2 of operations

Start-up of Runakay Chocolate

An investment of $100,000 would ensure that Runakay Chocolate would get off to a

great start!

SUPPORT RUNAKAY CHOCOLATE

ORGANIC ECUADORIAN CHOCOLATE

Visit our website at: www.runakaychocolate.com

Like us on Facebook: Runakay Chocolate &

Follow us on Twitter: @RunakayChoc

A company with a heart.