reddit Brands of the Year 2014

CAMPAIGN STATS

CAMPAIGN SUPERSTAR: TRANSAMERICA TALKS DOLLARS AND SENSE

MOST COMMUNITY INSPIRED CAMPAIGN

200+

7 7.3 MILLIONIMPRESSIONS

132K PEOPLEREAD THE REDDIT INSPIRED POSTS

AND SPENT OVER

6 MINOF ENGAGEMENT TIME

ON EACH

COMMUNITY COMMENTS

Recognizing that the #1 answer to the question “What do you wish they taught you in high school” was always about personal finance, Transamerica asked reddit what they wanted to know more about. And then delivered.�

CAMPAIGN SUPERSTAR: THESE ARE THE DROIDS YOU’RE LOOKING FORDespite the poor reputation banners get, Android understood the strategic reach of reddit and nailed it. Utilizing our 300x100 and 300x250 roadblocks, the team for Android was able to build creative banners that complimented the space and helped tell a story. �

CAMPAIGN STATS

IMPRESSIONS

80,000+

550 MILLION +

BEST HOMEPAGE ROADBLOCK

CLICKS DRIVEN

CAMPAIGN STATS

CAMPAIGN SUPERSTAR: NEWCASTLE’S “IF WE MADE IT”CAMPAIGN

BEST BRANDED CONTENT

“Hey reddit, if we made a Mega Huge Game Day Ad targeted just at reddit, what should be in it? Tell us and we’ll make it.” �

CAMPAIGN COMMENTS850+

90,000+ VIEWS IN ONE DAY

( ͡° ͜ʖ ͡°)

“We also worked with reddit to create a transparent branded post aimed at our marketing averse audiences. The honesty worked and it surpassed projections by 1000%.” �– Sr. Project Creative, Droga 5 �

REDDIT WAS A COMPONENT OF THIS

#1 AD CAMPAIGNOF 2014

AS VOTED BY ADWEEK�

#1 PERFORMING REDDIT BANNER

OF ALL TIME

This is the best performing banner ad in reddit history�

CAMPAIGN SUPERSTAR: NEWCASTLE’S “IF WE MADE IT”CAMPAIGN

PLAY ME!

CAMPAIGN STATS

LAPTOPS, GIFT CARDS, AND REDDIT T SHIRTSFOR EVERY SUBMISSION TO THE CONTEST

CAMPAIGN SUPERSTAR: COMPUTER SLAP GAME CONTEST

BEST USER GENERATED CONTENT 25 FULLY FUNCTIONALGAMES SUBMITTED

107,000+CLICKS DRIVEN

EVERY SUBMISSION

RECEIVED A PRIZELAPTOPS, GIFT CARDS, AND REDDIT

SHIRTS FOR EVERY ENTRY �

Lenovo needed an 8-bit game to mirror the new season of their web series, Tough Season. They ran a competition, targeted to our development community, challenging users to create their own 8-bit games for a chance to win an assortment of prizes. In the end, Lenovo could only award their prizes to the top 5 games. But so many amazing games were submitted, Lenovo stepped up and bought EVERY users that submitted a reddit t-shirt as a huge thank you for their work. �

CLICK THROUGH TO PLAY

Computer  Slap  

Brad’s  Slap-­‐A-­‐Palooza  

Slaptop  Pinball  

Brad’s  Slap  Factory  

‘Puter  Slap  

So  Lenovo  

Brad’s  Awesome  Fantasy  Football  Season  

USER SUBMISSIONS

Brad’s  Slapdown  

Brad’s  Rough  DraC  

Brad  the  Wrecker  

Computer  Slap  2  

Computer  Slaparino  

Lenvolio  

For  Those  Who  Do  

Broken  Lenovos  

Lenovo  Smash  

Slaptop  

Computer  Clasher  

Lenovo  Game  Challenge  

Sweet  Dreams  

Brad’s  DraC  Day  

CAMPAIGN STATS

BEST NEW BRANDCAMPAIGN SUPERSTAR: MARRIOTT’S GET TELEPORTED

HUNDREDS

193,000+

WEBBY

As part of Marriott’s “Get Teleported” campaign this year, Marriott chose reddit as their platform of choice to reward a very-deserving user with a Teleportation Party and a free vacation for them and a friend. Users were challenged to submit “Why their community is the best” as an entry to the contest. Hundreds of submissions poured in, the top 10 were put to a vote (on reddit), and the winner received everything promised. Play on Marriott, play on.��

CLICKS DRIVEN

OF BRAND/USER INTERACTIONS

NOMINEE

GET TELEPORTED WINNER: /U/ag11600 �

PLAY ME!

CAMPAIGN STATS

CAMPAIGN SUPERSTAR: COMMUNITY CREATED PLAYLISTS

COMMUNITY BRAND OF THE YEAR

BRAND INTERACTIONS

450+

2300+TOTAL COMMENTS

10,000+SUBMISSIONS

Everyone has songs that make them feel feelings. Spotify asked reddit over 30 different questions about songs that made them feel all kinds of different emotions. A few weeks and over 10,000 responses later and Spotify had enough content to create multiple reddit-inspired lists.�

CAMPAIGN STATS

CAMPAIGN SUPERSTAR: NEW BELGIUM’S PHOTOSHOP BATTLE

BEST SUBREDDIT CAMPAIGN

50+ CONTENT SUBMISSIONS

reddit: consider it your outsourced marketing department. Fat Tire did.�73,000+

CLICKS

49 MILLION + impressions served�

( ͡° ͜ʖ ͡°)

BRAND STATS

CAMPAIGN SUPERSTAR: REDDIT’S INNAGURAL MAKER’S DERBY

BRAND OF THE YEARCAMPAIGN COMMENTS

CROSS PLATFORM SHARES

1,500+

OVER 95%

OVER 1,500

STEP 1: Crowdsource fake horse names�

STEP 2: Pick the top 10 (bonus points for Maker’s related names)

STEP 3: takeover reddit for � a day long horse race �STEP 4: Profit. �  

OVER

84K CLICKS

AN AVERAGE OF

4+ MIN TIME SPENT ON AD

210 MILLION+ IMPRESSIONS SERVED

( ͡° ͜ʖ ͡°) POSITIVE SENTIMENT

CAMPAIGN SUPERSTAR: REDDIT’S INNAGURAL MAKER’S DERBY

KEEPING THE MOMENTUM : 12 DAYS OF CHRISTMAS

The 12 Days of Christmas is dated. Maker’s Mark challenged the reddit community to freshen it up.��

When done correctly, reddit is the most engaging advertising platform on the internet.�

ON YOUR BRANDS SPONSORED CONVERSATION THAN ANY OTHER PLACE ON THE WEB.

YOUR BRAND CAN CONNECT WITH

WHO WILL ENGAGE LONGER

(up to 4+ minutes)

REDDIT’S SUPER-TARGETED MILLENIAL AUDIENCE

AND MORE FREQUENTLY

(up to 3+ times per day)