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FUNDRAISING IN SILICON VALLEY – PLUS A FEW RANDOM THOUGHTS. ARIEL POLER
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Red Innova presentation by Ariel Poler

Jan 12, 2015

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Ariel Poler

Thoughts about Silicon Valley from the perspective of an early stage investor, entrepreneur and mentor.
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Page 1: Red Innova presentation by Ariel Poler

FUNDRAISING IN SILICON VALLEY – PLUS A FEW RANDOM THOUGHTS. ARIEL POLER

Page 2: Red Innova presentation by Ariel Poler

Ariel’s Background Founder: IPRO, Topica, Textmarks & Best of Angel.

Board Member: Kana, LinkExchange, Freedom Financial, Odeo, StumbleUpon, LOLapps, Strava.

Investor: AdMob, Flixster, Slideshare, Xobni, RockYou, Outright, BrightRoll, Instructables, Causes, VivaReal, Optimizely, Rally, Scan, Thumbtack, Viki, Pantheon, Groupspaces, Mashery, StumbleUpon, Kongregate and NexTag.

Personal: MIT (math), Stanford (mba), San Francisco (home).

Page 3: Red Innova presentation by Ariel Poler

Silicon Valley is Another Planet

It is not the US. It is not California. It does include San Francisco.

Company formation, financing, growth and sale have been “systematized”.

Tons of talent and resources – but even more demand for it - so you have to fight and pay up for it (salaries, rents, lawyers, parking…)

Page 4: Red Innova presentation by Ariel Poler

Recent TrendsLOTS of new angels & seed investors in general. It is

a LOT cheaper to start a company today – particularly consumer Internet.

Entrepreneurs have a lot more leverage than 5+ years ago… But

Series A & B are harder

Marketplaces (uber, airbnb, Kickstarter, TaskRabbit) and social/specialized ecommerce (Fab, Warby Parker) are hot areas. And of course everything mobile/tablet.

Platforms such as AngelList, Founders Club and Gust are changing the seed landscape

Page 5: Red Innova presentation by Ariel Poler

International Companies have better chances of fundraising elsewhere

• Silicon Valley is the only region with too many good deals. Investors elsewhere HAVE TO invest outside their region, but we don't. So the bar is much higher...

• So non Silicon Valley companies might be better of fundraising in places such as London, New York or Boston.

• Of course, a few Silicon Valley investors are investing in Brazil…

Page 6: Red Innova presentation by Ariel Poler

It is not a Black and White distinction between Angels, VCs, Private Equity

There are many shades of Grey...-Full time professional angels.-Angels with funds.-VCs that focus on seed investments.-VCs that participate in seed rounds.-VCs with Private Equity growth funds

What matters most is the individual, not the firm!Do your homework to identify the best possible people.

Page 7: Red Innova presentation by Ariel Poler

Don’t believe what you ReadMost success stories are made with 20/20

revisionist hindsight

It often takes time, e.g. StumbleUpon and Twitter were not overnight successes as some people think…

20/20 Hindsight gives great strategic vision. Realistically, successes are built incrementally.So, don’t obsess over your world domination vision.

Just make sure you have a vision for a small success – from which you will be able to build a larger one.

Page 8: Red Innova presentation by Ariel Poler

"You are too early” and other excuses

Most investors do deals when they get excited by them. But they don't like to say “I am not excited", so instead they use an easy excuses, such as:

- You are too early- The deal is too small- I want to see more customers/revenues/technology

Be careful about trying to solve address their excuses, because once you do they are likely to find others. Instead, figure out how to get them excited.

Investors like to keep their options open.

Page 9: Red Innova presentation by Ariel Poler

On "average", It takes 6 Months... 

But averages are often meaningless

"Hot deals" are done in a few weeks, sometimes a few days

Many deals never get done.

And somehow the average is 6 months...

The best thing you can do to increase the odds of a successful financing is to move your business forward. Be careful about spending tons of time fundraising.

Page 10: Red Innova presentation by Ariel Poler
Page 11: Red Innova presentation by Ariel Poler

Speed is overrated!

What good is going fast in the wrong direction?

The better you understand where you need to go, the faster you can move

But, never stand still!

If you have money you will spend it… Get it when you know how to use it

Page 12: Red Innova presentation by Ariel Poler

You can’t literally follow all the advise that you get

There are many ways of building companies

You must find the approach that works for you

Advise should help you gain insights and to experiment

It is the same for competitive athletes…

Page 13: Red Innova presentation by Ariel Poler

Focus on your most important market from

the startBe careful about starting with the “local”

market as a stepping stone to a larger market... You might get stuck there and never quite make it to the larger markets

If you want to be a global player, focus on a large market from the start

Page 14: Red Innova presentation by Ariel Poler

Hire Slow & Fire FastThe moment you start thinking someone might

not be working out, he/she most likely isn’tBut letting someone go is difficult and painful for

everyone, so…, take your time hiring.Same goes for co-founders, service providers, and

others.

Page 15: Red Innova presentation by Ariel Poler

Moving to Silicon Valley?PLUSES:

The “center of the universe” Money Experts Partners Customers in some cases A “must do” in some spaces

MINUSES: Much harder to hire talent More expensive?

MIDDLE GROUND: Come for a while - or come frequently Send some of your team

Page 16: Red Innova presentation by Ariel Poler

Help me Help YouDo your homework

The right people to talk toThe topics you want to discuss

Be Specific

Add value

Page 17: Red Innova presentation by Ariel Poler

Questions?

http://bestofangel.com

@ariel