Red Bull Jalal

8/6/2019 Red Bull Jalal

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BY Jalal Abbas


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Red Bull logo

This worldwide Energy drink has alogo that is derived straight from

the name of the English productname "red bull." The idea for thename and logo came frominspiration that the owner Dietrich

Mateschitz received during aThailand holiday, when he tried asweet beverage called "KratingDaeng" or "red bull."


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The color Red is used wisely in the logo: the

charging red bulls fighting in the heat of the

yellow sun. It symbolizes power, energy,strength and life. By accenting the red (used

for the red bulls fighting) with yellow (used

for the heat of the sun) a loosely analogouscolor palette is created for the brand tosymbolize the energy intended for the

representation of the product.


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Red Bull's slogan, "it gives you wings", is widely used in these marketing

activities. Claims about the drink's effects and performance have been

challenged on various occasions, with the UK'sAdvertising Standards Authority

imposing advertising restrictions in 2001 in response to complaints first

recorded as early as 1997.In Malaysia, however, Red Bull does not use its "Gives you wings" slogan, but

instead a single one-word slogan, Bullleh!, a word play on the Malay word Boleh

(lit: Can be done) and the word Bull.


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Type: Energy drink

Dietrich Mateschitz an Austrian

entrepreneur developed the Red BullEnergy Drink brand

Manufacturer: Red Bull GmbH

Country of origin: Austria

Introduced in 1987 Colour: Amber

Variants: Original Sugar free

Related products: Red Bull Cola


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From the makers of one of

the original energy drinks

comes Red Bull Cola, a newcola with a twist.

It's the first major brand

extension for the company

and they're setting it apartfrom other similar soft

drinks and from Red

Bull itself by taking pride in

being "strong and natural."


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Red Bull has an aggressive internationalmarketing campaign.

The numerous sponsored activities range fromextreme sports like mountain biking, BMX,

motocross, windsurfing, snowboarding,

skateboarding, kayaking, wakeboarding, cliff-diving, surfing, skating, freestyle motocross,rally, Formula 1 racing, and breakdancing to art

shows, music, and video games.

(Above) Red Bulld s cartoon

character (Below) Brandmarketing teams drive these

cars.


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Red Bull sponsors many great

athletes such as Travis Pastrana

(shown below right), a freestyle dirt

biker who remained undefeated at two

Red Bull X-Fighter events.

They have their own NASCAR team(shown below)- driver Brian Vickers

and two F1 cars (shown above right)-

drivers David Coulthard and Mark

Webber.


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Red Bull targets young people and

athletes, two market segments that are

attractive but hard to conquer. That also the ones who fall

approximately within the age line of 16

to 24 yrs.And also as it is a premium and costly

drink so it targets people with high

income.


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Red Bull contains Taurine,

glucuronolactone, caffeine, B-vitamins,

sucrose, and glucose. Cocaine was also listed unofficially as an

ingredient in Red Bull Cola in an incident in

Germany, where after a small amount of

cocaine was discovered in Red Bull cola

sold in there, the country reacted by issuing

a full Red Bull Recall in several states.


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Red Bull operates in more than 100

countries, and as it was the one who

brought the concept of energy drinks, itleads the table in the market followed by the

following competitors:

The Coca Cola companyThe Gatorade company

Monster - Rockstar - AMP - Mountain Dew

Full Throttle (made and owned coco-cola)


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Red Bull Jalal

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