RED BULL ARENA Annalise Boese Kaloyan Kostov Dynah Turner
Red Bull Arena
Feb 17, 2016
Red Bull Arena. Annalise Boese Kaloyan Kostov Dynah Turner. History. Harrison, New Jersey Opened on March 20 th, 2010 Capacity 25,000 1,000 premium seats It cost $200m to build. Naming Rights. Red Bull payed $100m to buy the Metrostars soccer team - PowerPoint PPT Presentation
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RED BULL ARENA
Annalise BoeseKaloyan Kostov Dynah Turner
History
Harrison, New Jersey Opened on March 20th, 2010 Capacity 25,000 1,000 premium seats It cost $200m to build
Naming Rights
Red Bull payed $100m to buy the Metrostars soccer team
Became NY Red Bulls
Teams and Events
Soccer• New York Red Bulls• Red Bull Soccer Academy• Red Bull Salzburg
No other events; new arena
Amenities
30 sky boxes 2 party decks 2 retail shops 2 video boards 1,000 premium seats 300 video flat screen panels 65 concession stands
Why buy naming rights?
Red bull owns NY Red Bulls
Red Bull Sponsorships
2012 Stratos Jump with Felix Baumgartner
Red Bull Racing
Target Market
Athletes
Extreme Sports
Red Bull Endorsers
Rajon RondoReggie BushLindsey Vonn
Shaun White
Red Bull Licensed Merchandise
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