RecycleBuddy Slide Deck

Technovation Team:Westview Team Beta

Who are we? TreeVana: a start-up company focused on

helping the environment by making recycling resources more readily available

Company Founders: Cynthia Leu, Hannah Tang, Jessica Wu, Ju Yeon Lee, and Vicky Wang-backgrounds in programming and business

THE PROBLEM

Credit: U.S. Environmental Protection Agencyhttp://epa.gov/osw/nonhaz/municipal/infographic/index.htm

TRASH. OUR EARTH IS FULL OF IT.

America is the #1 trash producing country in the word (1609 lb/ person)

Waste incinerators release dangerous chemicals that are harmful to health and to the environment

So what can we do about it?

Why is recycling important?

Recycling is vital to the protection of our environment and our health.

How many people recycle? Only 68% of Americans currently recycle We surveyed 45 people of ages ranging

from teens to those over 50.

What about the 13% that rarely recycles?

RecycleBuddy addresses all of these problems!

Introducing RecycleBuddy!

OUR APP:

Contains relevant information about common recyclables all in one place, right at the fingertips of users

Common Recyclables: Batteries, Household Items, Electronics, Glass, Paper, Plastic

Helpful info about common recyclables

What is recyclable? Preparation tips Where to recycle Benefits of recycling …with user friendly

language with visuals!

Find recycling locations

Near you…

And near a specific address

In both map format & list format

Find recycling centers for specific recyclables as well!

Click button

Settings screen

Customize your current location and contact information!

Who benefits from this app? Recyclers and non-recyclers alike

expressed interest in using a mobile app that will help them recycle more conveniently no matter where they are.

OUR MARKET: Those who… Own Android phones Are teenagers ranging to older adults (50+) Are environmentally conscious Live in the United States Have a means of transportation to recycling

centers Have recyclable waste in their households,

businesses, restaurants, or schools

How we stand against the competition

Our app combines more features and can be used from home, on-the-go– anywhere!

Our user interface is simple and easy-to-use

Our Financial Plan Current version: Free on Playstore with ads Premium version: $1.99 for removal of ads

and additional features

Date Goal

May 31, 2014 Completion of releasable free version of app

June 20, 2014 Completion of releasable premium version of app

July 15, 2014 App release to Play Store

July 15, 2014 Beginning of advertisement

July 2016 Gain of significant profit (over $1000)

Projected Revenue United States population: 300

million 21% in United States own

smartphones 28% of smartphone owners use

Android- therefore around 84 million Android users

Approximate that 10% of American Android users download the app & half purchase the upgraded version ($1.98)

Total revenue: $1.68 million

Spreading Publicity

Through social media Local newspapers and

magazines Holding recycling events

and fundraisers Advertising in

environment expos and conferences

Consumer FeedbackIn our survey, we asked potential users what features they would want in a recycling app.

CURRENT FEATURES:

We took your feedback into account and created a list of…

Future Features

User accounts with the ability to: Add recycling centers and information to our

database (with our approval and validation) Bookmark favorite recycling locations Rate recycling locations Set notifications/reminders to recycle

rewards system with coupons that can be redeemed at a local businesses, grocery store, etc.

Recycle today with

Need a more convenient way to recycle on the go?Unsure about what’s recyclable?Just want to help improve the environment?