RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!
Apr 01, 2015
RECIPE FOR THE
PERFECT
CONTENT
STRATEGY
JUST ADD CREATIVITY!
THE BEST RECIPES ARE BORNE FROM CREATIVE GENIUS
AND AN END GOAL
THEY ALSO NEED STRUCTURE
DATA
IDEAS
PLAN
ACTION
RESULTS
STEP 1 > DATA
13-18 19-24 25-34 35-44 45-54 55-64 65+0%
5%
10%
15%
20%
25%
30%
Audience Split By Age
SOCIAL DATA
SEARCH, SOCIAL, SURVEYS ETC
PERSONAS
MR & MRS THOMPSONTIME RICH
DISPOSABLE INCOMEBUSINESSMAN
MR & MRS ASHWORTHTIME POOR AS BOTH
WORKINVESTING FOR
CHILDREN
MRS BARNESINHERITED WEALTH
INVESTOR.
STEP 2 > IDEAS
SETTINGTHE SCENEFOR CREATIVITY
BE RELAXED
THERE’S NO SUCH THINGAS A BAD IDEA
IT’S WHERE THE GOOD IDEASSTEM FROM
GOOGLE SUGGEST
SEMANTICS
STEP THREE > PLAN
STEP 4 > ACTION
MAKE FRIENDS WITH THE RIGHT PEOPLE
STEP 5 > RESULTS
THE PROOF OF THE PUDDING IS IN THE EATING
GOOGLE DOCS
GOOGLE ANALYTICS
RANKINGS
DO IT ALL AGAIN
Joanne PriceZazzle Media
@JO_PRICEY
WWW.ZAZZLEMEDIA.CO.UK
DOWNLOAD IT > SLIDESHAREREAD IT > THE ZAZZLE BLOG
THANKS.