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RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!
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RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!

Apr 01, 2015

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Andy Conner
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Page 1: RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!

RECIPE FOR THE

PERFECT

CONTENT

STRATEGY

JUST ADD CREATIVITY!

Page 2: RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!

THE BEST RECIPES ARE BORNE FROM CREATIVE GENIUS

Page 3: RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!

AND AN END GOAL

THEY ALSO NEED STRUCTURE

Page 4: RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!

DATA

IDEAS

PLAN

ACTION

RESULTS

Page 5: RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!

STEP 1 > DATA

Page 6: RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!

13-18 19-24 25-34 35-44 45-54 55-64 65+0%

5%

10%

15%

20%

25%

30%

Audience Split By Age

SOCIAL DATA

SEARCH, SOCIAL, SURVEYS ETC

Page 7: RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!

PERSONAS

MR & MRS THOMPSONTIME RICH

DISPOSABLE INCOMEBUSINESSMAN

MR & MRS ASHWORTHTIME POOR AS BOTH

WORKINVESTING FOR

CHILDREN

MRS BARNESINHERITED WEALTH

INVESTOR.

Page 8: RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!

STEP 2 > IDEAS

Page 9: RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!

SETTINGTHE SCENEFOR CREATIVITY

Page 10: RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!

BE RELAXED

Page 11: RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!
Page 12: RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!

THERE’S NO SUCH THINGAS A BAD IDEA

IT’S WHERE THE GOOD IDEASSTEM FROM

Page 13: RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!
Page 14: RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!

GOOGLE SUGGEST

Page 15: RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!

SEMANTICS

Page 16: RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!

STEP THREE > PLAN

Page 17: RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!
Page 18: RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!

STEP 4 > ACTION

Page 19: RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!

MAKE FRIENDS WITH THE RIGHT PEOPLE

Page 20: RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!
Page 21: RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!
Page 22: RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!
Page 23: RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!

STEP 5 > RESULTS

Page 24: RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!

THE PROOF OF THE PUDDING IS IN THE EATING

Page 25: RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!

GOOGLE DOCS

Page 26: RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!

GOOGLE ANALYTICS

Page 27: RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!

RANKINGS

Page 28: RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!

DO IT ALL AGAIN

Page 29: RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!
Page 30: RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!
Page 31: RECIPE FOR THE PERFECT CONTENT STRATEGY JUST ADD CREATIVITY!

Joanne PriceZazzle Media

@JO_PRICEY

WWW.ZAZZLEMEDIA.CO.UK

[email protected]

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THANKS.