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2. Your Magazine. Your Brand.
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Rebranding Your Magazine (FCA 14)

Nov 16, 2014

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Design

Carol Neiger

We’ve all toyed with the idea…what would it take to overhaul our magazine, and is change even a good idea? Where do I begin? The questions are endless. This session will walk you step-by-step through the process of rebranding and redesigning your magazine. Carol Neiger, president of NeigerDesign, will first share what questions to ask to help you evaluate if you are ready to change or rebrand your magazine. She'll then outline the process to make it happen, and provide visual “before and after” examples of award-winning magazine designs. You’ll leave the session prepared to create something you will be proud to put your name on and more importantly, a magazine your members will actually pick up and read!
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  • 1. 2. Your Magazine. Your Brand.

2. 2. Your Magazine. Your Brand. NICE TO MEET YOU WE ARE 3. 2. Your Magazine. Your Brand. TODAY IN THREE PARTS 1. Getting to Yes. Redesign Approval. 2. Your Magazine. Your Brand. 3. Redesign Roadmap. A Process. 4. 2. Your Magazine. Your Brand. THIS IS YOURDESIGN STUDIO HAVE FUN! 5. 2. Your Magazine. Your Brand. 6. 2. Your Magazine. Your Brand. REASONS FOR A MAGAZINE REDESIGN Evaluate your magazine every 5 years If you are looking for a different culture A new editor Editorial changes create a new structure for the magazine You want to reach a new or broader audience Technological or cultural advances alter editorial content Editorial & creative team feels bored, are repeating themes or having difficulty fitting new ideas into the current format Design is outdated 1. Getting to Yes. Redesign Approval. 7. 2. Your Magazine. Your Brand. MAGAZINE BRAND & READERSHIP SURVEYS Develop categories of questions -content -brand -voice -visuals Create and distribute survey Do analysis Presentresults,analysisandrecommendationstoleadership 1. Getting to Yes. Redesign Approval. 8. 2. Your Magazine. Your Brand. DO A READERSHIP STUDY What do readers need and want from your magazine? What are the main problems Fraternities face today? 1. Getting to Yes. Redesign Approval. 9. 2. Your Magazine. Your Brand. 10. 2. Your Magazine. Your Brand.MISSION & VISION MISSION HOW you will get to where you want to be. Defines the purpose and primary objectives as related to customers Itanswersthequestion,Whatdowedo?What makesusdifferent? A mission statement talks about the present leading to its future Lists broad goals for the organization. Its prime function is internal; to define the key measures of the organizations success. VISION WHERE you want to be. Communicates the purpose and values It answers the question, Where do we aim to be? A vision statement talks about your future. It lists where you see yourself some years from now. It inspires you to give your best and shapes your understanding of what you are doing.. 11. 2. Your Magazine. Your Brand. HAVE A CLEAR MISSION NOT HAVING A MISSION STATEMENT IS LIKE DRIVING A CAR WITH A BAG OVER YOUR HEAD. WOULD YOU DO THAT? It would be a challenging ride. 2. Your Magazine. Your Brand. 12. 2. Your Magazine. Your Brand. WRITING A MISSION STATEMENT Define the publication Define how the audience benefits from reading it Define how your publication is different (total no more than 3-4 sentences) 2. Your Magazine. Your Brand. 13. 2. Your Magazine. Your Brand. STUDIO TIME WRITE A HEADLINE FOR THE FUTURE What will it say about what you achieved? 14. 2. Your Magazine. Your Brand. Strong Brave Intelligent Special Powers Wears a Costume Earns respect Athletic Has a sidekick Role Model Unique Has a goal Determined Has a Weakness Uses Gadgets Has a lair or hideout Secret Identity (alter ego) Interesting Past (Motivation) Love Interest Vehicle Traits of a superhero HOW CAN YOUR MAGAZINE BE A SUPERHERO? 2. Your Magazine. Your Brand. 15. 2. Your Magazine. Your Brand. Traits of a superhero 2. Your Magazine. Your Brand. 16. 2. Your Magazine. Your Brand. VISIONING When we start a project, we use the process of visioningfiguring out what we want success to look liketo get it going. What is visioning? - Inspiring. - Strategically sound. - Documented. - Communicated. 2. Your Magazine. Your Brand. 17. 2. Your Magazine. Your Brand. STUDIO TIME WRITE YOUR VISION STATEMENT 18. 2. Your Magazine. Your Brand. Redesign Before/After The Four Fs 1. Format 2. Formula 3. Frame 4. Function 2. Your Magazine. Your Brand. 19. 2. Your Magazine. Your Brand. Redesign Before/After Mens Health 2. Your Magazine. Your Brand. 20. 2. Your Magazine. Your Brand. Redesign Before/After Mens Health 2. Your Magazine. Your Brand. 21. 2. Your Magazine. Your Brand. Redesign Before/After Ebony 2. Your Magazine. Your Brand. 22. 2. Your Magazine. Your Brand. Redesign Before/After Ebony 2. Your Magazine. Your Brand. 23. 2. Your Magazine. Your Brand. Redesign Before/After Sigma Alpha Epsilon 2. Your Magazine. Your Brand. 24. 2. Your Magazine. Your Brand. Redesign Before/After Sigma Alpha Epsilon 2. Your Magazine. Your Brand. 25. 2. Your Magazine. Your Brand. Redesign Before/After Sigma Alpha Epsilon 2. Your Magazine. Your Brand. 26. 2. Your Magazine. Your Brand. Redesign Before/After Sigma Alpha Epsilon 2. Your Magazine. Your Brand. 27. 2. Your Magazine. Your Brand. Redesign Before/After Sigma Alpha Epsilon 2. Your Magazine. Your Brand. 28. 2. Your Magazine. Your Brand. Redesign Before/After Sigma Alpha Epsilon 2. Your Magazine. Your Brand. 29. 2. Your Magazine. Your Brand. 30. 2. Your Magazine. Your Brand. CREATIVITY 2. Your Magazine. Your Brand. 31. 2. Your Magazine. Your Brand. STUDIO TIME WHAT COMES IN THREES? 32. 2. Your Magazine. Your Brand. Inspiration A walk down the street A random flip through a dictionary Found objects Museums Other magazines Surfing Swimming Art Reading Anything! 33. 2. Your Magazine. Your Brand. Inspiration design blogs {ffffound.com} 34. 2. Your Magazine. Your Brand. Inspiration Pinterest 35. 2. Your Magazine. Your Brand. Inspiration fashion tumblrs {tetinotete.tumblr.com} 36. 2. Your Magazine. Your Brand. Inspiration illustrators {michaelhoeweler.com} 37. 2. Your Magazine. Your Brand. Inspiration interior design {designsponge.com} 38. 2. Your Magazine. Your Brand. Inspiration independent presses {nolayout.com} 39. 2. Your Magazine. Your Brand. Inspiration typographers {jessicahische.is/awesome} 40. 2. Your Magazine. Your Brand. Trends 41. 2. Your Magazine. Your Brand. Trends infographics 42. 2. Your Magazine. Your Brand. Trends large, colorful photography 43. 2. Your Magazine. Your Brand. Trends typography 44. 2. Your Magazine. Your Brand. Trends condensed, sans-serif fonts 45. 2. Your Magazine. Your Brand. Trends white, open space 46. 2. Your Magazine. Your Brand. Trends illustrations 47. 2. Your Magazine. Your Brand. Trends covers that stand out 48. 2. Your Magazine. Your Brand. 49. 2. Your Magazine. Your Brand. TREAT YOUR WORK AS A FORM OF ART Stop playing it safe The safety zone has moved Creativity is scarce and more valuable than ever Being an artist is an attitude 2. Your Magazine. Your Brand. 50. 2. Your Magazine. Your Brand. MINDMAPPING QUEEN For brainstorming For organizing a lot of information For naming For magazine redesign For party planning! 2. Your Magazine. Your Brand. 51. 2. Your Magazine. Your Brand. PUSHING CREATIVITY Ideas based on information gathered in survey Mindmapping Deliver emotional impact through storytelling 2. Your Magazine. Your Brand. 52. 2. Your Magazine. Your Brand. 53. 2. Your Magazine. Your Brand. MINDMAPPING FOR DESIGN 2. Your Magazine. Your Brand. 54. 2. Your Magazine. Your Brand. BMS: MOC Theme Concepts "Be Informed" "Be Informed" (can we do something with the word "in"? to emphasize this- be on the inside, get the inside scoop through MOC, etc. "ABMS" The "Go To Source for Quality healthcare" "You Need To Know" A doctor should have a love of learning Star Watch Gold Standard Concept gold seal with a human face variations based on audience stand up sign at reception desk "I care about you" Look for the Gold Standard. tagline: Board-certified means patient safety and quality care. "Get The Best" Diplomates:Get the best contiuing ed possible in order to deliver the best quality care Patients: Get the Best specialist you can-one who invests in continuiing his/her education in order to deliver top quality care "patients tech savvy and always on the lookout for information-becoming more and more active in their care and who is providing it" ( from notes on key audiences) Seven Pointed star-representing the six core competencies. the top point could be turned into a circle representing the individu al (both doctor & patient) the alchemical seven-pointed star The seven emblems in the circle too refer to such a transformation from darkness to light and the rebirth on a higher level ABMS: Transforming knowledge to quality weblink for more information http://www.horusmedia.de/2004- siebenstern/siebenstern-en.php seven pointed star, demonstrating intersections (all aspects of MOC are inter- related in terms of dening excellence 6 point star, 7th point is directional for improving quality 6 point star with 7th point representing the patient There are good possibilities for extension: This could be a seal, a pin, an icon, it oculd even be charted to indicate how far the diplomate is in their certication. (see mypyramid.gov This could be a multicolored or goldstar where the colors overlap and create transparencies demonstrating that all aspects of MOC are interrelat ed. there could be a continuous gold line going through the star (like the black outline here) the continuos line represents the coninuum in learning and continuous quality improvement Can this be used to talk about and visually represetn the six competen cies and four components of MOC? competencies medical knowledge patient care interpersonal skills professionalism practice-based learning systems-based practices A process designed for physician specialists, certied by one of the members of ABMS maintain the necessary Turn seven pointed star into new icon with six points but seven interlocking areas like star below The Path of the Energy of Life: The Secret Seven- pointed Star Subtopic Subtopic The alchemical picture of the Vitriol seven-pointed star (septa-gram) reveals like hardly any other picture the deep knowledge of great alchemists such as Paracelsus. It shows their knowledge on the influence of the seven planets on and the course of life energy in the human being and even the living body of our earth. Subtopic The Path of the Energy of Life: The Secret Seven- pointed Star The alchemical picture of the Vitriol seven-pointed star (septa-gram) reveals like hardly any other picture the deep knowledge of great alchemists such as Paracelsus. It shows their knowledge on the influence of the seven planets on and the course of life energy in the human being and even the living body of our earth. MOC is a way for physicians to lead a national movement for healthcare quality Seal of condenceStandards physician credentialing educational continuum Tie to Hippocratic Oath Appeals to lofty ideals of physicians Subtopic Everyone cares. Call a certied specialist. I care about you Physician; "to get most up to date information" Patient: to get the best quality care for my specic needs Committed to grow in knowledge & skills (from sylvia's notes) Uniying Medical higher standards Something relating to the fact that this is the new standard. it is ultimately less expensive, unies standards, and eliminates redundan cies-see note about eliminating the current hodge podge. Specialists take special care something that positions this campaign as it is about the specialists "Certify Quality" Use some play on the word "certied" and marry it to "quality" Ideally the theme and graphic should encompass all: 1. ABMS name 2. Continuum of education for physicians 3. Improving Quality of Care for patients 4. Consumer (patient) seeking information knowledge the more you know, the more of an edge you have (works for patients and for physicians) "Get the Edge" Pathways to excellent care Goal 100 Patients: We want 100% of our specialists to be certied Physicians: We want 100% or specialists to be certied to ensure quality patient care. Seeking Higher Standards ABMS: Sentinel, Scout, Watch, Sentry lighthouse, beacon "Only the Best" good visual possibilities "patients tech savvy and always on the lookout for information-becom ing more and more active in their care and who is providing it" ( from notes on key audiences) Quest, seek Investigator, detective, researcher MINDMAPPING FOR DESIGN 2. Your Magazine. Your Brand. 55. 2. Your Magazine. Your Brand. FrameChange Improving organizations Executive Coaching Merger Integration Team building Compensation Each meeting is (framed) in driving results Create a safe,comfortable and fun place to discuss and work on improvements, everything framed in context to individual goals 360 feedback report with conclusions and recommended course of action Adapting to organizations culture Margot works with busy executives to move them to more effective levels of leadership or to be more effective leaders Identify strengths & weaknesses Report,conclusions, recommend course of action Clients own their plans Name rationale Improving (changing) business leaders or interpersonal effectiveness within the (framework) of each individuals situation (Framing) the complexities/ nuances of business business cultures and strategic goals with ideas,tools & plans Margots rich business experience gives her the resources to (frame) action plans Homework to practice new skills and behaviors Meeting Planning & Facilitation Meetings planned for effective results (change) Meetings planned based on organizations needs (framed) in context of desired results Frame: the process Change: the result Moving management,leaders and organizations forward Organizational design Performance management Helping identify root causes to issues impeding success Assist in adopting new behaviors to replace those that are getting in the way Identify opportunities to capitalize on strengths Providing perspective, language and communication tools Strategic planning alignment and integration of function/department/ Organization Development skill and knowledge building to help Employee relations Conflict resolution Processes that help groups do their best thinking and guide them to their best decisions Tools that can be applied in other contexts MINDMAPPING FOR NAMING 2. Your Magazine. Your Brand. 56. 2. Your Magazine. Your Brand. MINDMAPPING FOR BRAND MARKETING 2. Your Magazine. Your Brand. 57. 2. Your Magazine. Your Brand. PostcardFlyers PostcardPower PointFlyersEmailHot List PostcardPower PointFlyersEmailSchools PostcardPower PointFlyersEmailMentor Teams PostcardPower PointFlyersEmailSponsors Aim High Power Point PostcardFlyersEmailMentors EmailTherapists PostcardFlyersEmailTutors PostcardFlyersEmailHigh Schools PostcardFlyersEmailColleges PostcardFlyersEmailCounselors PostcardFlyersEmailPsychologists FlyersEmailMeet-up groups, List Servs, PostcarFlyersEmailFormer attendees Referral sources PEERS Teachers In Service PPower PointFlyersEmail High Schools ETransition supportSpecial Education Departments Power PointFlyersEmailParent Education PostcardPower PointFlyersEmailPTAs Transitions to College Power PointFlyersEmail College counseling for teens with special needs Invisible Differences PostcardPower PointFlyersEmailHigh Schools Power PointFlyersEmailAdmission counselors for minorities College Simulation s Email College Fairs Corporations Sponsors mail Participants, mentors Flyers Email Runners Email School field trips yers Email Churches Flyers Email Donors March to College Flyers Email Individuals Donors Grants Funders Power Point Flyers Email Membership Corporations Organization MINDMAPPING FOR INTEGRATED MARKETING 2. Your Magazine. Your Brand. 58. 2. Your Magazine. Your Brand. MINDMAPPING FOR MAGAZINE REDESIGN Before redesigning your magazine decide what you will change-typography, grid structure, color pallete, logo 2. Your Magazine. Your Brand. 59. 2. Your Magazine. Your Brand. STUDIO TIME CREATE A MINDMAP 60. 2. Your Magazine. Your Brand. 61. 2. Your Magazine. Your Brand. Activity Name Start Date Finish Date 14 15 16 17 18 19 20 21 22 23 24 25 26 27 F S S M T W T F S S M T W T March 2014 14 1415 1416 1417 1418 1419 1420 1421 1422 1423 1424 1425 1426 1427 12 14 15 16 17 18 19 20 21 22 23 24 25 26 27 Initial prep and team meeting with Alpha Omega Epsilon staff 3/24/14 4/7/14 Concept Development 4/8/14 4/28/14 Concept Presentation to AOE 4/28/14 4/28/14 Refinement of Concept(s) 4/30/14 5/6/14 Refined Concept(s) Presentation to AOE 5/7/14 5/7/14 Creation of Magazine Templates 5/9/14 5/22/14 Creation of Magazine Style Guide 5/22/14 6/4/14 Implementation of First Issue 6/6/14 7/3/14 Delivery of Final Design Templates 7/30/14 7/30/14 1 2 3 4 5 6 7 8 9 Alpha Omega Epsilon -The Angle Redesign THE PROCESS A redesign can take a few months so dont rush it but be on a time table. 3. Redesign Roadmap. A Process. 62. 2. Your Magazine. Your Brand. STEPS TO REDESIGN PHASE 1 INTAKE 3. Redesign Roadmap. A Process. 63. 2. Your Magazine. Your Brand. STEPS TO REDESIGN PHASE 1 SURVEY 3. Redesign Roadmap. A Process. 64. 2. Your Magazine. Your Brand. STEPS TO REDESIGN PHASE 1 SURVEY 3. Redesign Roadmap. A Process. 65. 2. Your Magazine. Your Brand. THE CREATIVE BRIEF Client/Client contact information Project Prepared by Background/Overview 3. Redesign Roadmap. A Process. Background IFMA is the worlds largest and most widely recognized international association for facility management professionals, supporting 23,000 members in 85 countries. The associations members, represented in 130 chapters and 17 councils worldwide, manage more than 37 billion square feet of property and annually purchase more than US$100 billion in products and services. Formed in 1980, IFMA certifies professionals in facility management, conducts research, provides educational programs and produces World Workplace, the worlds largest facility management conference and exposition. Opportunity Assessment Since its inception, IFMA has met with competition from for-profit trade organizations and non-profit organizations providing similar or substitute products and services to IFMA members and the profession. National facility-related organizations also are branching out with education and training to cover emerging parts of the world where IFMA also has expansion/development plans. IFMA needs to differentiate itself and break through the clutter. IFMA wants to update its current logo as well as to review and possibly recreate its current taglines, fonts and colors that will increase general awareness of IFMA in the field of facility management and other associated audiences. Objectives PositionIFMAasthestrongestinternationalfacilitymanagementorganization. Targetyoungaudiencesastheplaceforyoungpeople,orcareer-changers,tolearnaboutthedynamic and growing profession of facility management. DemonstratethatIFMAisclearlydifferentiatedasthetopdynamicinternationalassociationforindividuals in the facility management field, leading the way to the development of tomorrows high-performance buildings that promote efficient, healthy and productive work environments. ReinforcethestatureofFacilityManagementwithinanorganizationreflectingthefactthatFacility Management actions readily contribute to the triple bottom line of any organization, and that Facility Managers directly influence the two top costs of an organization people and O&M. Creative Brief | IFMA Branding Program | NeigerDesign | March 15, 2013 | Page 15 The online surveyposedtheopenendedquestionHowdoyoudescribeFacilityManagementto people who are unfamiliar with the field? We selected a few representative comments and have organized them into categories. Safety Nuts n bolts We save the world Practical Seat in the C-Suite Ensuring the safe and efficient operation of build- ings or other places of commercial activity. Safety, Security, Disaster Recovery, Construction, Renovation, Cleaning, Maintenance, and if your copier breaks you call us too. A way to sustain an effi- cient safe working environ- ment for employees. We tell people that we are responsible to keep their work environment; safe, comfortable and pleasing for them and all visitors. Many years ago a FM I know told the new CEO at his company that if it was the last time they met or had to talk to each other he was doing his job. We are the often-invisible people responsible for everything else. Halls, Walls, Mops, and Cops. We cover the work- place environment. We design, build, and maintain safe, effective, and sustainable work- spaces that bring people, process, and technology together to create spaces that people are proud and happy to work within. FM manages the built environment ensuring that the occupants operates in an excellent working conditions they focus on their core business Im the King of the Janitors (jk). I mention to people that I wear many hats at the facility and take care of everything from chairs and janitorial to large construction projects and everything in between. I refer to myself as the bricks and mortar/nuts and bolts guy. Facility Managers keep the company going. We keep you cool or warm, provide power and lighting. In gen- eral, maintain a quality- working environment. The people that do everything to keep the building running and the tenants comfortable and happy. From making sure the trash is picked up to the heating/cooling, landscaping, emergency planning, roofing, carpets, bathrooms, and anything else that is inside/outside the building falls under the FM. A decathlon. A shell around the core business processes. We make buildings and people happy! The job of putting people in a workplace. Anything from putting an office worker in an office to a taxi driver in a taxi to an astro- naut in a space capsule. Building heartbeat Making order out of chaos Taking care of a huge house with lots of kids We make it possible for you to do what you do! We are the stage manag- ers in a production. Tak- ing care of every detail so the actors may give their best performance and bring in the most profit. We take care of everything you take for granted The pilot who flies the plane. Crazy and in charge of everything Everything done behind the scenes to keep big beautiful buildings working (and beautiful). I provide the Game board for the Business to play the game on. The management of responsibilities associated with managing a building or series of buildings, which includes operations, real estate, strategic plan- ning, furniture, etc. Facilitating the cohesive- ness between people, space and the environ- ment (both internally and externally)- managing everything within the space the people use, see and are in contact with throughout their work day. Connecting people with their place for maximum performance with greatest economy. The management of the built environment or facili- ties to assure the efficient use of space, energy, and productivity and it relates to the operation of an organization, its people, equipment and processes. As outlined by IFMA profession that encom- passes multiple disciplines to ensure functionality of the built environment by integrating people, place, processes and technology. When you are too hot, too cold, too much light, and not enough light - we are there to fix it. We are the ones responsible for the integrity of the building and the safety, security and comfort of the staff occupying the building. The link between people and their working environ- ment. The management of the infrastructure around day to day operations. Facilities managers are responsible for the man- agement of services and processes that support the core business of an organization. They ensure that an organization has the most suitable working environment for its em- ployees and their activities. Duties vary with the nature of the organization, but fa- cilities managers generally focus on using best busi- ness practice to improve efficiency, by reducing operating costs while increasing productivity. Its all about staff care and wellness, which in turn improves productivity. Yes, we take care of the buildings and grounds for an owner of the building, mechanical and electrical, security, maintenance, fur- niture, janitorial, etc. but the reason we strive for excellence in those areas is for the benefit of the staff and organization. Facility Management is the backbone to any success- ful company. Space Plan- ning, vendor maintenance, ergonomics are just a few of the areas facility management handles Looking after the business of the business Enabling organizations to achieve their goals & objectives by providing cost effective and efficient physical environments. The actual day-to-day management of the physi- cal properties, which typi- cally are the number two, or number three, expense to a corporation. The integration of people, place, process & technol- ogy to achieve organiza- tional goals & long-term objectives. Creative Brief | IFMA Branding Program | NeigerDesign | March 15, 2013 | Page 2 Contents Page Background ........................................................................................................3 Objectives ...........................................................................................................3 Goals for the Brand.............................................................................................4 IFMA Brand Structure .........................................................................................4 Competitors.........................................................................................................4 Audiences...........................................................................................................5 Research.......................................................................................................5 15 Quantitative Research....................................................................................5 Summary of Quantitative Research................................................................6 Qualitative Research......................................................................................7 Summary of Qualitative Research ............................................................8 15 Conclusions.......................................................................................................16 66. CONTENT BRAINSTORMING 3. Redesign Roadmap. A Process. 67. 2. Your Magazine. Your Brand. STEPS TO REDESIGN PHASE 2 DEFINE 3. Redesign Roadmap. A Process. 68. 2. Your Magazine. Your Brand. STEPS TO REDESIGN PHASE 2 DEFINE 3. Redesign Roadmap. A Process. 69. 2. Your Magazine. Your Brand. Mood Board | NeigerDesign | 8.18.11 Style Qualities: This design is intended to be crisp, open, and clean and lively with a variety of blues, greys, greens and warm orange/yellow tones. Colors: The blues and greys are popular choices for web interfaces and greens are generally associated with health, well-being, and sustainability. The brighter oranges and yellows would be used mainly as header text colors, for icons or to accentuate specific elements of the site. This design scheme would rely on vibrant photography, iconic, illustrated, and interactive metrics, and simply, yet effective, copy. Key Adjectives: Forward thinking Innovative Solution oriented Global Proactive Big picture thinkers Sustainability Thought leaders Value builders Zero in on landfill free. Building profitability through sustainability. Growing profitability through sustainability. Maximize the value of your waste stream. Sustainability is smart business. Metrics Potential Taglines Sample Color Pallette Sample Patterns Sample Photography STEPS TO REDESIGN PHASE 3 DESIGN 3. Redesign Roadmap. A Process. 70. 2. Your Magazine. Your Brand. STUDIO TIME MAKE A MOOD BOARD 71. 2. Your Magazine. Your Brand. STEPS TO REDESIGN PHASE 3 DESIGN 3. Redesign Roadmap. A Process. 72. 2. Your Magazine. Your Brand. STEPS TO REDESIGN PHASE 3 DESIGN 3. Redesign Roadmap. A Process. 73. 2. Your Magazine. Your Brand. STEPS TO REDESIGN PHASE 3 DESIGN 3. Redesign Roadmap. A Process. 74. 2. Your Magazine. Your Brand. 75. 2. Your Magazine. Your Brand. Alwayslowercaseby Alwayslowercasepho- to STEPS TO REDESIGN PHASE 3 DESIGN 3. Redesign Roadmap. A Process. 76. 2. Your Magazine. Your Brand. When launching a new magazine -make it big. This issue has to be especially great. Not only because of the new design, but it should contain great articles, introduced new features, some great interviews-make a splash with it! 77. 2. Your Magazine. Your Brand. BE GREAT! Great design no matter how small your staff or limited the budget is attainable when editors and designers understand the audience and recognize their own reasons for existing. 3. Redesign Roadmap. A Process. 78. 2. Your Magazine. Your Brand. GOOD RESOURCES for good people GOOD BOOKS A Whole New Mind Why right-brainers will rule the future by Daniel H. Pink The Mind Map Book How to Use Radient Thinking to Maximize Your Brains Untapped Potential by Tony Buzan with Barry Buzan The Icarus Deception How High Will You Fly? by Seth Godin Zingermans Guide to Good Leading, Part 1: A Lapsed Anarchists Approach to Building a Great Business by Ari Weinzweig, Zingermans Co-Founding Partner GOOD WEBSITES design blogs {ffffound.com} Pinterest fashion tumblrs {tetinotete.tumblr.com} illustrators {michaelhoeweler.com} typographers {jessicahische.is/awesome} interior design {designsponge.com} 3. Redesign Roadmap. A Process. 79. 2. Your Magazine. Your Brand. THANKS FOR THE GOOD TIMES! Q & A