Real Estate Results
Dec 28, 2015
Real Estate Online
50% Consumers Begin Online 6 to 9 Months in Advance
Searches Peak in July
2 in 3 Research Prospective Agents Extensively Online
Mobile Accounted for 27% of Home Buying Searches(Up 19% since last year)
https://www.thinkwithgoogle.com/features/house-hunting-season.html
Real Estate Decision Moments
Moment #1
Choose a Neighborhood
Moment #2
Choose an Agent
Moment #3
Choose aHome
Decision #2 - Agent
Search, Local and Social are then used to Find and Choose a Real Estate Agent in the selected Neighborhood