Rate Card No. 73, Effective February 1, 2019
Rate Card No. 73, Effective February 1, 2019
10705 Rieger Rd., Baton Rouge, LA 70809P.O. Box 588, Baton Rouge, LA 70821-0588
Phone (225) 383-1111 or Direct (225) 388-0262FAX (225) 388-0348
840 St. Charles Ave., New Orleans, LA 70130Phone (504) 636-7400 FAX (504) 636-7429
815 Johnston St., Lafayette, LA 70502Phone (337) 234-0174 FAX (337) 269-0410
Published seven days a week (Morning)Member: Alliance for Audited Media, SNPA, Independent Newspaper Group and Inland Press AssociationCapital City Press LLCRetail Advertising Rate Card No. 73, Effective February 1, 2019.
Table of Contents
CATEGORY PAGE 1. Personnel -----------------------------------------------1 2. Commissions/Terms of Payment ----------------------1 3. General Rate Policy ------------------------------------1 4. Retail Advertising Rates A. Black and White ROP Rates ------------ 2-3 B. Special Days/Pages/Features --------------3 C. Preprinted Insert Rates and Deadlines - 3-4 D. ROP Contract Credit for Preprints ---------5 E. ZAPs ------------------------------------------5 F. Select Distribution/Community Editions ---5 G. Zip Code Zoning -------------------------- 6-7 H. Advocate Digital Advertising ---------------8 I. The Acadiana Advocate --------------------8 J. The New Orleans Advocate ----------------8 K. Front Page Ad Note Advertising- ----------8 L. Community Editions by Market ------------8 5. Digital Ad Units ------------------------------------ 9-11 6. Special ROP Units ----------------------------------- 12 7. Special Services ------------------------------------- 12 8. ROP Depth Requirements -------------------------- 12 9. Mechanical Requirements -------------------------- 1210. ROP Deadlines --------------------------------------- 1311. Special Classification Rates ------------------------ 1412. Rates for Classified ---------------------------------- 1413. Rates for National Advertising ---------------------- 1414. Sunday Comic Section ------------------------------ 1415. Circulation Information ------------------------------ 1416. Terms and Conditions ------------------------------- 14
1. Personnel
CEO ------------------------------------ John GeorgesPublisher ------------------------------------ Dan SheaPresident ---------------------------------Judi TerzotisVice President of AdvertisingMajor and National ---------------------- Lou Hudson Chief Revenue Officer ----------------------Kevin Hall
2. Commissions/Terms of Payment
a. Retail contract rates are non-commissionable.
b. Net account to be paid in full by the 15th of month following service.
3. General Rate Policy
a. Publisher reserves the right to refuse copy.
b. All retail advertising rates are subject to revision at any time. Current contract holders will be notified in writing 30 days prior to any rate adjustment.
c. Advertising set to resemble editorial copy must carry the word “advertisement” at the top and must have a border.
d. If a tax is enacted on advertising, these rates are subject to adjustment to reflect these taxes.
e. In the event of unavailability of newsprint, the publisher reserves the right to ration advertising space, thereby changing the amount of space that may be contracted for.
f. Errors in advertisements must be reported within 10 days of publication and credit may be given on the first insertion only of a multiple insertion ad.
g. Capital City Press LLC shall not be liable to advertisers for failure, inability or delay in performing hereunder if caused by an Act of God, war, strike, fire, floods, hurricane or any other cause beyond the reasonable control of Capital City Press LLC; but due diligence shall be used in curing such cause and in resuming performance.
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TheAcadianaAdvocate.com
THE
TheAdvocate.com
TheNewOrleansAdvocate.com
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4. Retail Advertising Rates
A. Black and White ROP Rates (Contract and Non-Contract)* Regular Page (6 col. x 20 inches = 120 inches)
* All rates on grids include distribution in The Southside Advocate, The Southeast Advocate and The Midcity Advocate community newspapers. Should you choose to opt out of the community papers, rates do not change.
Thanksgiving Day, Christmas Day and Bonus Days ( New Years, President’s Day, Memorial Day, July 4th, Football Preview, Labor Day)
have Sunday circulation distribution and are charged by the Sunday rate tables.
Rates for Red, Beaucop, and Gambit are available upon request.
3. Baton Rouge Metro including Acadiana
1 OPEN 58.72 61.37 71.68 2 75 53.67 56.54 66.45 3 135 49.52 52.15 61.01 4 270 47.74 50.26 58.54 5 540 46.60 49.06 57.09 6 1,320 44.78 47.12 55.33 7 2,640 43.63 45.91 53.53 8 5,350 42.12 44.31 51.71 9 13,300 40.66 42.76 49.58
4. Baton Rouge Metro including New Orleans
1 OPEN 66.25 69.28 81.06 2 75 60.48 63.76 75.08 3 135 55.73 58.74 68.88 4 270 53.70 56.58 66.04 5 540 52.40 55.21 64.39 6 1320 50.32 53.00 62.38 7 2640 49.01 51.61 60.32 8 5350 47.28 49.78 58.24 9 13300 45.61 48.01 55.81
1. Baton Rouge Metro, New Orleans and Acadiana
1 OPEN 68.76 71.91 84.19 2 75 62.75 66.16 77.96 3 135 57.80 60.94 71.50 4 270 55.69 58.69 68.54 5 540 54.34 57.26 66.83 6 1320 52.16 54.96 64.73 7 2640 50.80 53.51 62.59 8 5350 49.00 51.60 60.41 9 13300 47.26 49.76 57.89
Inches Contract Contracted Mon.-Wed. Thur.-Sat. Sunday Level For Annually Col. Inch Col. Inch Col. Inch
Inches Contract Contracted Mon.-Wed. Thur.-Sat. Sunday Level For Annually Col. Inch Col. Inch Col. Inch
Inches Contract Contracted Mon.-Wed. Thur.-Sat. Sunday Level For Annually Col. Inch Col. Inch Col. Inch
Inches Contract Contracted Mon.-Wed. Thur.-Sat. Sunday Level For Annually Col. Inch Col. Inch Col. Inch
1 OPEN 56.21 58.73 68.55 2 75 51.40 54.13 63.57 3 135 47.44 49.95 58.40 4 270 45.75 48.15 56.03 5 540 44.67 47.01 54.66 6 1,320 42.93 45.17 52.98 7 2,640 41.84 44.01 51.27 8 5,350 40.40 42.48 49.53 9 13,300 39.01 41.01 47.51
2. Baton Rouge Metro
7. Color Pricing Color ads incur an additional charge. All color is subject to availability and prior commitments. Rates are as follows: A. Baton Rouge Only
(Add 5% for Acadiana)
B. Baton Rouge & New Orleans
(Add 5% for Acadiana)
Ad Size Dailyper column inch
Sundayper column inch
3” - 10” $19.50 $22.00
10.5” - 19.5” $17.00 $19.00
20” - 59” $14.50 $16.25
60” or more $820 flat charge $950 flat charge
Ad Size Dailyper column inch
Sundayper column inch
3” - 10” $23.40 $26.40
10.5” - 19.5” $20.40 $22.80
20” - 59” $17.40 $19.50
60” or more $984 flat charge $1140 flat charge
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B. Special Days/Pages/Featuresa. EatPlayLive Food Section - Thursday.b. TV Grid - daily. c. Red - Friday. Entertainment (movies, restaurants, night
clubs, music, etc.) - tabloid format.d. EatPlayLive - Sunday features section. Books, travel, art,
theatre, features, society, etc. - broadsheet format.e. Parade Magazine - Sunday.f. Color Comics - Sunday.g. Business - daily. Expanded Business Section on Sunday.h. Metro, sports and features - daily.
C. Preprinted InsertsHoliday/Bonus Day/Special Requirements: Thanksgiving Day, Christmas Day, and Bonus Days have Sunday circulation distribution. Thanksgiving Day and Christmas Day require full-run quantities as defined by the entire Advocate distribution area including: Baton Rouge Metro, New Orleans Metro, Acadiana Metro and required community/Select Distribution zones. Black Friday and all Sundays between Thanksgiving and Christmas: Full zone runs only (by metro market) with required community/Select Distribution zones. No additional zone breakouts. Contact your multimedia sales representative for required distribution numbers.
1. Full Run Preprint Rates
DAILY (Except Monday and Tuesday) AND SUNDAY - COST PER THOUSAND 6 12 25 50 75 3 ANNUAL ANNUAL ANNUAL ANNUAL ANNUAL OPEN ANNUAL INSERTS INSERTS INSERTS INSERTS INSERTS NO. OF PAGES RATE INSERTS (4.5% Disc.) (7.5% Disc.) (12.75% Disc.) (20.60% Disc.) (25.10% Disc.)
Single Sheet $43.52 $40.52 $38.70 $37.49 $35.35 $32.17 $30.354 Tab / 2 Standard 48.29 45.29 43.25 41.90 39.51 35.96 33.928 Tab / 4 Standard 53.05 50.05 47.81 46.29 43.67 39.74 37.4912 Tab/ 6 Standard 57.83 54.83 52.37 50.72 47.84 43.54 41.0716 Tab/ 8 Standard 62.60 59.60 56.92 55.13 52.00 47.32 44.6420 Tab/ 10 Standard 66.17 63.17 60.33 58.43 55.11 50.16 47.3124 Tab/ 12 Standard 69.74 66.74 63.74 61.73 58.23 52.99 49.9928 Tab/ 14 Standard 74.51 71.51 68.29 66.14 62.39 56.77 53.5532 Tab/ 16 Std. to 48 Tab/ 24 Std. 80.46 77.46 73.98 71.65 67.58 61.51 58.0152 Tab/ 26 Std. to 60 Tab/ 30 Std. 88.82 85.82 81.96 79.38 74.88 68.15 64.2764 Tab/ 32 Std. to 72 Tab/ 36 Std. 97.15 94.15 89.92 87.09 82.14 74.76 70.5276 Tab/ 38 Std. to 84 Tab/ 42 Std. 105.50 102.50 97.89 94.82 89.43 81.39 76.77
Call for rates on preprints larger than sizes listed. • Flexi/Mini-tabs (maximum 7” x 10”) will be billed at one-half the number of regular tab pages. • Blow-ins will be counted as additional pages. Frequency discounts apply (see C.4 below). Full run is defined as the entire Advocate distribution area including: Baton Rouge Metro, New Orleans Metro, Acadiana Metro and required community/Sunday Select zones. Contact your multimedia sales representative for the latest distribution numbers.
WEDNESDAY (New Orleans)
THE
PREPRINT DEADLINES
February 201913
SUNDAY
Earlier deadlines apply for holidays. Thanksgiving delivery date is 21 days in advance.
DAILY NEWSPAPERS
PUBLISHED IN PAPER
SUNDAY
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
THURSDAY PAPER
Livingston/TangipahoaMid City • Southside
AscensionZachary Advocate & Plainsman
The Watchman (Clinton)St. Francisville Democrat
Crescent CitySt. Tammany Farmer
East Jefferson • West BankSt. Tammany Advocate
COMMUNITY NEWSPAPERS
Southeast
SATURDAY
Acadiana Homes & Lifestyles
DUE 3pm
Not Available
Not Available
11 Business days/13 Calendar days
11 Business days/13 Calendar days
11 Business days/13 Calendar days
11 Business days/13 Calendar days
11 Business days/13 Calendar days
Gambit
9 Business days/11 Calendar days
9 Business days/11 Calendar days
9 Business days/11 Calendar days
9 Business days/11 Calendar days
2. Zoned Preprint RatesMinimum quantity 15,000 Wednesday - Saturday and 25,000 Sunday.
DAILY (Except Monday and Tuesday) AND SUNDAYCOST PER THOUSAND NUMBER OF PREPRINTS 15,000 to 35,001 to 55,001 NO. OF PAGES 35,000 55,000 plus
Single Sheet $47.12 $46.05 $43.914 tab 52.48 50.34 47.128 tab 57.83 55.69 52.4812 tab 61.05 58.91 56.7616 tab 65.33 64.26 62.1220 tab 68.54 67.47 65.3324 tab 73.90 72.83 70.6928 tab 78.18 77.11 74.9732 tab - 48 tab 81.40 80.33 78.1852 tab - 60 tab 95.32 91.04 88.89 64 tab - 72 tab 104.96 100.67 97.46 76 tab - 84 tab 113.53 109.24 106.03
Add $2 CPM for Sundays
Flexi/Mini-tabs (maximum 7”x10”) will be billed at one-half the number of regular tab pages.
3. Zoned Preprint Frequency Discount ContractsAdvertisers with annual preprint contracts will earn these discounts for zoned preprints:
NUMBER OFINSERTS ANNUALLY DISCOUNT
6 - 11 inserts 3% 12 - 24 inserts 5% 25 - 49 inserts 10.78% 50 - 74 inserts 15.69% 75 - 99 inserts 20.59%
ZONED PREPRINT SPECIFICATIONS
a. Zip Code distribution is available within the Baton Rouge and New Orleans Metro Markets, Wednesday through Sunday, except when holiday/bonus day/special requirement days are in effect.
b. Circulation distribution is available upon request. Zip Codes and zones are listed on pages 5 and 6. Consult your Advocate multimedia sales consultant for current requirements.
c. Minimum quantity 15,000 Wednesday through Saturday and 25,000 Sunday.
d. A charge of $250 is incurred for cancellation within 14 days of run date.
4. Preprint Packaging Requirements
a. SUPPLEMENT SIZE – Preprinted supplements must be at least 5” x 7” and not larger than 10-1/2” x 12”.
b. PAPER WEIGHT – Minimum 30 lb. stock – Tabloid Minimum 60 lb. stock – Single Sheetc. SKIDS – Skids must be solid base with solid runners. Skid top
should be wood and must conform in size to skid base. Deck must be covered in cardboard before loading to prevent curling. Shrink-wrapped skids must have protective corners to prevent crimping.
d. STACKING – Supplements must be brick stacked in convenient lifts (6” – 12”) well jogged with no turns. Supplements should be stacked so that most folded edges are turned toward the center of the skid. Cardboard tie sheets must be used between each tier and on top to prevent distortion. Supplements must be recessed a minimum of ½” from the skid edge (all sides) to prevent crimping. DO NOT tie supplements together in bundles. Skids must not exceed 5 - ½ feet in height, must contain the same number of copies (except for the last), and must contain a skid tag indicating product and number of copies.
e. Delivery- The shipping and receiving dock hours are 6:00am to 3:00pm, Monday through Friday. Deliveries cannot be accepted outside of those times. The Baton Rouge Advocate, New Orleans Advocate and Acadiana Advocate daily and Sunday paper deadline is 11 business days prior to run date. Baton Rouge community papers (Zachary Plainsman, Mid-City, Southside, Southeast, Ascension and Livingston-Tangipahoa), New Orleans community papers (Crescent City, West Bank, East Jefferson and St. Tammany) and Acadiana Homes & Lifestyles deadlines are 9 business days prior. Earlier deadlines apply for holidays. Contact your sales representative for details. A proper bill of lading must accompany all shipments and should indicate (1) Advertiser, (2) # of skids and (3) # of copies. Supplements must be shipped prepaid to:
Thanksgiving Delivery date is21 days in advance
The Advocate 10715 Rieger Road, Baton Rouge, LA 70809
Phone (225) 377-7051 or (225) 377-7078
Earlier deadlines apply for holidays. Call for details.
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D. ROP Contract Credit for Preprints a. Full Run Preprints
Preprinted inserts earn linage credit on Retail ROP Contracts in the following units:
NO. OF INCHES NO.OF INCHES PAGES CREDIT PAGES CREDIT
Single Sheet 53 18 tab 482 4 tab / 2 standard 107 20 tab / 10 standard 5358 tab / 4 standard 214 22 tab 58910 tab 268 24 tab / 12 standard 64212 tab / 6 standard 321 26 tab 69614 tab 375 28 tab / 14 standard 74916 tab / 8 standard 428 30 tab 803 and larger 32 tab / 16 standard 856
b. Zoned Preprints
Zoned preprinted inserts earn linage credit on Retail ROP Contracts based on the percentage of full run distribution.
E. ZAPs
Zoned Area Preprints (ZAPs), are cost-efficient 8-1/2" x 11" inserts designed, printed and delivered to your target market. Printed on 70 lb. stock. Available in a variety of colors. Cost per thousand rates listed are for either Total Coverage or The Advocate only. Minimum required: 15,000 for Wednesday through Saturday and 25,000 for Sunday.
ZAPs COST PER THOUSAND*
SINGLE SHEET 8-1/2" x 11"
NUMBER OF PREPRINTS
15,000 to 35,001 to 55,001 SIZE 35,000 55,000 plus
1 color - 1 side $71.96 $68.88 $65.79 2 colors - 1 side 78.13 75.04 71.96 1 color - 2 sides 79.16 76.07 72.99 2 colors - 2 sides 90.46 81.21 79.16
* NOTE: Single sheet 8.5” by 11” full-color glossy, both sides -20,000 minimum -$101.77 per thousand. 11” by 17” rates available upon request. Contact your multimedia sales representative for more information.
OTHER CHARGES
For these services, add two days to the deadline. Folding $3.50 cpm extra Perforating or Scoring $5.50 cpm extra Gloss Paper $10 cpm extra Original Art Work $60 per hour
80 lb. (7.5 Reply card) White $7 cpm extra Color $9 cpm extra
F. Select Distribution/Community Editions
The weekly subscriber/non-subscriber community editions distributed in the Baton Rouge and New Orleans areas include feature stories, recipes, popular columnists, photos and hyperlocal content published in The Advocate or The New Orleans Advocate. These publications are distributed by adult private carriers to select zip codes/zones and ROP ads are available in all Community Editions. See page 7 for a summary of CURRENT Community Editions. Additionally a Select Distribution product is available in select zip codes in East Baton Rouge parish where no community edition is distributed. A separate rate card outlining rates, general provisions and conditions for publication for each community edition is available upon request. Please contact your multimedia sales consultant for the latest weekly distribution. NOTE: Community Edition preprints in the Baton Rouge Metro area require coverage of both subscribers and non-subscribers in their respective zips/zones.
G. Zip Code ZoningIncludes community edition papers when applicable.Community Edition preprints require coverage of both subscribers and non-subcribers in those respective zips.
East Baton Rouge Parish
Available for Zoning by Zip Code
Includes the cities of Gonzales, Prairieville, St. Amant,
Sorrento, Geismar, and Darrow.
SOUTH includes the cities of Donaldsonville, Sunshine, Carville
and St. Gabriel.
* Includes community edition papers.** Includes community edition papers and zip codes in
East and West Feliciana.
ASCENSION SECTION(includes Ascension Parish,
South Zone and select zip codes in St. James Parish)
Livingston Parish
LIVINGSTON-TANGIPAHOA SECTION
(includes Livingston and Tangipahoa Parishes
and Northeast - Helena Zone)
Includes the cities of Denham Springs,
Walker, Livingston, Maurepas, Springfield,
Holden, Albany and French Settlement.
Includes the cities of Baton Rouge, Baker, Zachary, Central,
Greenwell Springs and Pride.
70714707397077070791**70802
70805708067080770808*70809*
70810*70811708127081470815
70816*70817*7081870819*70820*
Zip Codes
West Baton Rouge ParishZip Codes
707107071970767
Includes the cities of Port Allen, Brusly, Addis and Bueche.
Ascension Parish
704497046270706*7071170726*
70733707447075470785*
Zip Codes
7072570734*70737*70769*
7077470778SOUTH
Zip Codes
Due to the growth of our print reach, please call your multimedia sales consultant for the most recent distribution numbers.
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Due to the growth of our print reach, please call your multimedia sales consultant for the most recent distribution numbers.
NORTH-WEST FELICIANA ZONE (NWF)Includes West Feliciana Parish zips:70712, 70775, 70784, 70787, 70782
NORTH-EAST FELICIANA ZONE(NEF)Includes East Feliciana Parish zips:70748, 70761, 70722, 70730, 70777
PLAQUEMINE ZONE (PLAQ)Includes the city of Plaquemine: 70764
SOUTH ZONE (S)Includes Donaldsonville in Ascension Parish and Carville, St. Gabriel and Sunshine in Iberville Parish: 70346, 70721, 70776, 70780
SOUTHEAST ZONE (SE)Gramercy, Lutcher and Paulina in St. James Parish:70052, 70071, 70763
SOUTHWEST ZONE (SW)Includes Assumption Parish Zips plus White Castle and Vacherie: 70086, 70090, 70339, 70341, 70372, 70390, 70391, 70393, 70788
ACADIANA ZONEIncludes Acadia, Avoyelles, Evangeline, Iberia, Jefferson Davis, Lafayette, Rapides, St. Landry, St. Martin, St. Mary, and Vermillion parishes. See inset map:
NEW ORLEANS ZONEIncludes zip codes in Orleans, Jefferson, and St. Tammany parishes plus Thibodaux, Houma, LaPlace, and other small towns in the area. See inset map:
NORTH ZONE
70809
70810
7080270806
70808
70820
70816
70817
70815
70710
70719
70720
70770
70791
70714
70767
WESTFELICIANA
70769
70739
70706
70805 70726
70818
70778
70807
70774
70733
70449
70462
70754
7074470785
7081270814
70811
7073470737
70725
70346
70711
70819
EASTFELICIANA ST. HELENA
LIVINGSTON
EAST BATON ROUGE
WEST BATON ROUGE
ASCENSION
70761
70722
70777
7074870730
70789
70775
70444
7042270453
70441
707877071270782 70784
NORTHWESTZONE
PLAQUEMINEZONE
SOUTHWESTZONE
SOUTH ZONE
SOUTHEASTZONE
NORTHEAST - HELENAZONE
NORTHEAST - HELENA ZONE (NEH)Includes Tangipahoa and St. Helena Parish Zips: 70401, 70403, 70422, 70441, 70443, 70444, 70451, 70453, 70454, 70456, 70466
GREATER BATON ROUGE
METRO MARKETIncludes zip codes in East Baton Rouge, West Baton Rouge, Ascension, Livingston, West Feliciana, East Feliciana and St. Helena parishes.
NORTHWEST ZONE (NW)Includes Pointe Coupee Parish zips plus some cities in Iberville Parish:70749, 70783, 70760, 70755, 70732, 70759, 70762, 70752, 70773, 70772, 70736, 70729, 70740, 70757, 70756
70030
70031
70036
70037
70037
70039
70040
70040
70041
7004770049
7005170052
70057
70067
70068
70070
70070
70071
70072
70072
70115
70125
7011970116
70112
701307011370118
70124 70122 7012670127
70117 7004370032
70128 70129
70129
70075
70092
70003
70065
70062 70001
70121
7000570002
70006
70123
70094
70094
70056
70131
70114
70053
70058
7007670079
70080
70082
70083
70084
70085
70085
700867008770090
70091
70301
7034370345
70352
70354
70355
70357
70358
70359
70360
70364
7037370374
70375
70394
70395
70420
70431
70433
70435
70437
70445
70447
70448
70452
70458
70460
70461
70471
70723
70763
New Orleans
New OrleansKenner
Metairie
Algiers Chalmette
Marrero
New Orleans AdvocateDistribution area by zip code
Area of detail
New Orleans detail map
Picayune
Mandeville
Slidell
Grand Isle
Houma
Thibodaux
Laplace
Gramercy
May, 2017
LakePontchartrain
Lake Borgne
Cau
sew
ay
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GREATER NEW ORLEANSDistribution area by zip code
70030
70031
70036
70037
70037
70039
70040
70040
70041
7004770049
7005170052
70057
70067
70068
70070
70070
70071
70072
70072
70115
70125
7011970116
70112
701307011370118
70124 70122 7012670127
70117 7004370032
70128 70129
70129
70075
70092
70003
70065
70062 70001
70121
7000570002
70006
70123
70094
70094
70056
70131
70114
70053
70058
7007670079
70080
70082
70083
70084
70085
70085
700867008770090
70091
70301
7034370345
70352
70354
70355
70357
70358
70359
70360
70364
7037370374
70375
70394
70395
70420
70431
70433
70435
70437
70445
70447
70448
70452
70458
70460
70461
70471
70723
70763
New Orleans
New OrleansKenner
Metairie
Algiers Chalmette
Marrero
New Orleans AdvocateDistribution area by zip code
Area of detail
New Orleans detail map
Picayune
Mandeville
Slidell
Grand Isle
Houma
Thibodaux
Laplace
Gramercy
May, 2017
LakePontchartrain
Lake Borgne
Cau
sew
ay
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H. Advocate Digital AdvertisingLet our team of experts share the latest industry trends and offerings to effectively target your customers in highly measurable ways. As the most visited commercial website in the Baton Rouge region, TheAdvocate.com has the market stature which allows us to help you build a powerful and comprehensive digital strategy. Put the power of digital to work for your business! Our digital offerings include:
- Native Advertising- Impression Advertising - including Home Page Takeovers,
Section and Geo-targeted Impressions and Extended Reach Campaigns
- Retargeting- Mobile/Tablet Advertising including Advocate app and mobile
geo-fencing- Video- Full Social Media Management- Social Media Ad Targeting- 24/7 Reputation Management- Responsive Design Website Builds- Search Engine Marketing (SEM)- Search Optimized Local Business Listings- Email Marketing and Email Newsletters- Blog Management
I. The Acadiana AdvocateA daily newspaper covering and distributed in 11 southwest Louisiana parishes. Contact The Advocate Acadiana, 815 Johnston St., Lafayette, LA, 70501 (337) 234-0174, for local advertising information. For national or major accounts call the Baton Rouge office at (225) 388-0262.
J. The New Orleans Advocate As New Orleans’ only 7-day newspaper, The New Orleans Advocate provides news coverage of the Greater New Orleans area along with features and events. For local advertising information, call 504-636-7400. For national or major accounts call the Baton Rouge office at (225) 388-0262.
K. Front Page Ad Note Advertising Available every day on the front page of The Advocate. A separate Front Page Ad Note Advertising rate card outlining rates, general provisions and conditions for publication is available. Contact your multimedia sales consultant for more information.
L. Community Editions by MarketA separate rate card outlining rates, general provisions and conditions for publication for each community edition is available upon request. Please contact your multimedia sales consultant for the latest weekly distribution. NOTE: Community Edition preprints in the Baton Rouge Metro area require coverage of both subscribers and non-subscribers in their respective zips/zones.
Community Edition Paid Distribution
with:
Distribution Day(s) Distribution Zone(s)*
Subscriber Non-subscriber
BATON ROUGE AREA
The Ascension Advocate The Advocate Thursday Sunday Ascension Parish & select zips
The Livingston-Tangipahoa Advocate The Advocate Thursday Sunday Livingston, Tangipahoa Parishes
The Southside Advocate The Advocate Thursday Sunday 70808, 70809, 70810, 70820
The Southeast Advocate The Advocate Thursday Sunday 70816, 70817, 70819
The Mid City Advocate The Advocate Thursday Sunday 70802, 70806
The Zachary Advocate (ads also appear in: The Clinton Watchman & St. Francisville Democrat)
The Advocate Thursday Sunday 70791 (Zachary) & Clinton and St. Francisville areas
NEW ORLEANS MIDWEEK
The Crescent City Advocate The New Orleans Advocate
Wednesday Wednesday Select zip codes in the New Orleans area
The St. Tammany Farmer The New Orleans Advocate
Wednesday St. Tammany Parish
The East Jefferson Advocate The New Orleans Advocate
Wednesday Wednesday Select zip codes in the New Orleans area
The West Bank Advocate The New Orleans Advocate
Wednesday Wednesday Select zip codes in the New Orleans area
The St. Tammany Advocate
Gambit
Wednesday Select zip codes in the New Orleans area
ACADIANA AREA
Acadiana Homes & Lifestyles The AcadianaAdvocate
Saturday Saturday Select zip codes in the Acadiana area
*NOTE: Distribution Zones are subject to change. Please verify with your multimedia sales consultant.
New Orleans areaSunday/Monday Rack Distribution
DIGITAL AD UNITSThe biggest reach. The most powerful tools.The Advocate leads the region in exposure, and we offer a wide variety of tools across all screens - desktop, mobile, and tablet - to help drive customers to your business. Discover what we can do for you.
Desktop1920×600• Animated, video (optional) or static• Max File size: 150k• Can include up to three images• File format: jpg, png, YouTube• Max video length: 15–30 seconds• Max of one video• Max of one URL clickthrough• Third-party ad tags not accepted
RevealAd unit runs at the top of our website.
Sliding BillboardLarge banner pushdown shown on both desktop and mobile.Appears expanded once per reader per day.
Desktop1170×50Static• File size under 100 KB• Leave blank a 100px overlay on right for expand/close button• Accepted file formats: jpg, png• Third-party ad tags not accepted
1170×300Static• File size under 100 KB• Accepted file formats: jpg, png• Third-party ad tags not accepted
Sliding Billboard + Site SkinThe two largest on page ads that we offer together in one package!Sliding Billboard appears expanded once per reader per day.
Sliding Billboard desktop1170×50Static• File size under 100 KB• Leave blank a 100px overlay on r ight for expand/close button• Accepted file formats: jpg, png• Third-party ad tags not accepted
1170×300Static• File size under 100 KB• Accepted file formats: jpg, png• Third-party ad tags not accepted• Sliding Billboard mobile
Mobile800×250• Static only• Max File size: 80k• File format: jpg, png• Third-party ad tags not accepted
Mobile480×50Static• File size under 40 KB• Leave blank a 50px overlay on right for expand/close button• Accepted file formats: jpg, png• Third-party ad tags not accepted
480×250Static• File size under 40 KB• Accepted file formats: jpg, png• Third-party ad tags not accepted
480×50Static• File size under 40 KB• Leave blank a 50px overlay on right for expand/close button• Accepted file formats: jpg, png• Third-party ad tags not accepted
480×250Static• File size under 40 KB• Accepted file formats: jpg, png• Third-party ad tags not accepted• Site skin desktop
500×1100 (×2)Static• File size under 100 KB• One image anchors to the left side of the browser window, the other to the right• Accepted file formats: jpg, png• Third-party ad tags not accepted
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Mobile BannerMobile ad spanning the width of a mobile screen.
Mobile320×50• Animated or Static• File size under 100 KB• Accepted file format: jpg, png, gif• Third-party ad tags are accepted
Desktop300×250• Animated or Static• File size under 100 KB• Accepted file format: jpg, png, gif• Third-party ad tags are accepted
Medium RectangleThe most common ad on the internet, large and well positioned on the page for your message.
Desktop728×90• Animated or Static• File size under 100 KB• Accepted file format: jpg, png, gif• Third-party ad tags are accepted
LeaderboardThe largest dedicated ad guaranteed at the top of each page.
Desktop1260×840• Animated, static, or video*• File size under 150 KB• Animation / video capped at 30
seconds• Accepted file format: jpg, png, gif• All creatives must be approved by
The Advocate in advance. Upon review, The Advocate reserves the right to require an additional “Paid Advertisement” to be placed at the top of the creative.
• Third-party ad tags not accepted
GravityAd unit completely takes over the reader’s device.Appears expanded once per reader per day.
Mobile480×480• Static• File size under 80 KB• Accepted file format: jpg, png, gif• All creatives must be approved
by The Advocate in advance. Upon review, The Advocate reserves the right to require an additional “Paid Advertisement” to be placed at the top of the creative.
• Third-party ad tags not accepted
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Desktop1170×50• Static• File size under 100 KB• Accepted file formats: jpg, png• Third-party ad tags not accepted
Bottom BarAd stays at bottom of viewer’s screen.
Mobile480×50• Static only• Max File size: 80k• File format: jpg, png• Third-party ad tags not accepted
Desktop300×250• Need static 300x250 (JPG or PNG) - File size under 100 KB• Need original video file• Need logo• Need Clickthrough URL• Need URLS for Social Media Channels (Optional)• Third-party ad tags not accepted
Expandable VideoMedium Rectangle that expands and appears above content.
Desktop640×480• Animated, static, or video*• File size under 100 KB• Animation capped at 10 seconds• Accepted file format: jpg, png, gif• Video limited to 30 seconds• All creatives must be approved by
The Advocate in advance. Upon review, The Advocate reserves the right to require an additional “Paid Advertisement” to be placed at the top of the creative.
• Third-party ad tags not accepted
InterstitialLarge ad appearing above content.Appears once per reader per day.
Mobile300×250• Static• File size under 40 KB• Accepted file format: jpg, png, gif• All creatives must be approved
by The Advocate in advance. Upon review, The Advocate reserves the right to require an additional “Paid Advertisement” to be placed at the top of the creative.
•Third-party ad tags not accepted
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5. Special ROP Units
a. Full-size double truck measuring 13 columns x 20 inches billed at 260 column inches.
b. Other full width double trucks measuring 13 columns x 18 inches and 13 columns x 14 inches are accepted as space and position allow.
c. 11-column double truck measuring 11 columns x 20 inches accepted and billed at 220 column inches.
d. Tab-size double truck measuring 11 columns x 11 inches billed at 121 column inches.
6. Special Services
a. Proofs will be emailed providing all copy has been submitted by deadline.
b. Creative Services Department - Layout, copy, artwork, campaigns. $60.00 per hour for finished artwork. No charge for layouts or copy.
c. Extra copies of special sections - There is a charge for this service, depending on size of section and quantity. Copies must be ordered in advance.
d. Electronic tear sheets of advertisements - no charge for this service.
f. Affidavits of Publication - Furnished free of charge when copies of papers in which the advertisement appeared have been depleted. Otherwise, there will be a $25.00 charge.
7. ROP Depth Requirements
a. All ads measuring more than 18 inches in depth must run full depth of column (20 inches).
b. Tabloid ads measuring more than 9 inches in depth must run full depth of column (11 inches).
8. Mechanical Requirements
A. Page MeasurementsFull Size Page - 6 columns (11 1/8" wide) x 20" deep.Tabloid Page - 5 columns (9 1/4" wide) x 11" deep.
Red, Beaucoup, Gambit Tabloid Page - 4 columns
9.222” wide x 10” deep
with folios 19.273 inches wide x 10” deep.
without folios 19.833 inches wide x 10” deep.
B. ROP Column Measurements WIDTH (In Picas) (In Inches) 1 column ............ 10p6 .......or 1.75” ............ or 1 3⁄4”2 columns .......... 21p9 .......or 3.625” .......... or 3 5⁄8”3 columns .......... 33p .........or 5.5” ............ or 5 1⁄2”4 columns .......... 44p3 .......or 7.375” .......... or 7 3⁄8”5 columns .......... 55p6 .......or 9.25” ............ or 9 1/4”6 columns .......... 66p9 .......or 11.125” ........ or 11 1⁄8”
Double Truck width = 138p9 or 23.125” or 23 1/8” depth = 20”
Gambit/Red/Beaucoup1 column ............ 2.215”2 columns .......... 4.551”3 columns .......... 6.886”4 columns .......... 9.222”
C. Electronic Preparation
The Advocate is offset printed from electronic paginated pages using 110 line screen. All digital photos should be a minimum of 220 dpi and no greater than 300 dpi and cropped to actual run size. Quality of supplied artwork, electronic ads and photos do significantly impact the quality of the printed product.
When submitting a press-ready ad requiring no extra work on or before deadline, it must meet all of the following criteria.
• Adobe PDF is the preferred ad format for “PRESS” ready ads.
• PDF ads can be emailed at [email protected].• All PDF files must be created using Acrobat Distiller 7 or greater
and either “Press Optimized” or Creative Services approved job options. Standard pdf type (RGB) is NOT acceptable for print ads. All fonts in the PDF should be embedded.
• PC/Windows ads should be sent as Acrobat PDF files.• PDF should use appropriate CMYK values No RGB, Lab, Pantone or other spot color methods accepted.• The press screen line ruling is 110.• All associated pictures should be no lower than 220 dpi and no
greater than 300 dpi.• TrueType fonts are strongly discouraged as we cannot
guarantee output. Open Type font substitutions may be made when available and with the client’s approval.
• The Advocate cannot be responsible for improperly prepared submissions.
Contact Creative Services at (225) 388-0399 for additional information.
Current Digital ad sizes available athttp://www.theadvocate.com/advertise/
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HOLIDAY DEADLINES SUBJECT TO MOVE 48 HRS. FORWARD FROM STANDARD DEADLINES DUE TO ADVANCE RUNS.*Note: All copy due requirements for proof and no proof are for week BEFORE publication.
DAILY NEWSPAPERS
AD PUBLISHED IN PAPERPROOF: NO PROOF/CAMERA READY
SPACE RESERVATION
TUESDAY THURSDAYSUNDAY General News • Sports
WENDESDAY THURSDAYMONDAY
WEDNESDAY FRIDAYTUESDAY
THURSDAY MONDAYWEDNESDAY
FRIDAY TUESDAYTHURSDAY
MONDAY WEDNESDAYFRIDAYTUESDAY THURSDAYSATURDAY
THE
COPY DUE 3pm ON INDICATED DAY
DUE 5pmUNLESS INDICATED OTHERWISE
ROP DEADLINES
February 201913
THURSDAY PAPER
WEDNESDAY (New Orleans)
ADS PUBLISHED IN: PROOF: COPY DUE*
WEDNESDAY 3pm
TUESDAY 3pm
FRIDAY NOON
THURSAY 2pm
Livingston/TangipahoaMid City • Southside
THURSDAY 3pm FRIDAY 5pmAscension
Zachary Advocate & PlainsmanThe Watchman (Clinton)St. Francisville Democrat
Crescent CitySt. Tammany Farmer
East Jefferson • West BankSt. Tammany Advocate
COMMUNITY NEWSPAPERSNO PROOF/CAMERA READY
SPACE REDERVATION • COPY DUE*
SoutheastTUESDAY 3pm FRIDAY NOON
SATURDAY (Acadiana)
Acadiana Homes & Lifestyles FRIDAY 5pm TUESDAY NOON
Gambit
FRIDAY TUESDAY 10amFRIDAY Wheels (All)Red Section (Baton Rouge & Acadiana)
THURSDAY EatPlayLive • Food Section THURSDAY MONDAY
THURSDAY Beaucoup (New Orleans) THURSDAY MONDAY 11am
TUESDAY WEDNESDAYSUNDAY EatPlayLive • Business
TWO THURSDAYS PRIOR 5pm
TWO FRIDAYS PRIOR 5pm
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10. Special Classification Rates
A. Church and Charity Rates* PER INCHThe Advocate (Mon. - Wed.) .............................................$44.67The Advocate (Thur. - Sat.) .................................................47.01The Advocate (Sunday) ......................................................54.66
Subject to approval by publisher.
* All rates include distribution in The Southside Advocate, The Southeast Advocate and The Mid City Advocate community newspapers. Should you choose to opt out of the community papers, rates do not change. Thanksgiving Day, Christmas Day and Bonus Days have Sunday circulation distribution and are charged by the Sunday rate tables.
B. Political, Controversial or “Cause” Advertising Rates and Policies
Rates for Local, State or National Candidates may be found on the National Rate Card. Candidates may sign a contract. Advance payment required.
All political, controversial or “cause” advertising must state at the bottom of the advertising message “Paid for by ____________”, with an address.
Controversial advertising or “cause” advertising that presents a statement of position on political, social or other issues is considered the same as political advertising. If any of these ads lists the names of persons supporting a position or candidate, the advertiser must submit evidence of consent (a release) for the use of each supporting name.
11. Rates for Classified
A separate classified rate card, outlining rates, classifications and general provisions is available. Both agate, set-solid and classified display ads are accepted.
12. Rates for National Advertising
A separate general/national rate card, outlining rates and provisions is available.
13. Sunday Comic Section
Rates available upon request.
14. Circulation Information
Single copy prices:The Advocate (Monday-Saturday) $1.00The Advocate (Sunday) ................. $2.00
Member of Alliance for Audited Media. Copies of audit and publisher’s statement available.
Due to growth initiatives, please call for latest circulation numbers.
13. Bonus DatesThanksgiving Day, Christmas Day, New Years, President’s Day, Memorial Day, July 4th, Football Preview, Labor Day We charge Sunday rates for Bonus days
15. Terms & Conditions
a. Purchaser agrees to furnish all copy, art and other components necessary for production of advertisement prior to the times established by the publisher as deadlines.
b. Retail rates in this card are available only to those businesses in the Baton Rouge, New Orleans and Acadiana Metro area doing a retail to consumer business. General, National and Classified rates available upon request.
c. The publisher assumes no responsibility for the omission of any advertisement, or for any errors above the value of the actual space occupied by such error in advertisements submitted after published deadlines. Credit will not be given for such errors. The publisher reserves the right to edit, alter or omit any advertisement.
d. Special or specified position cannot be guaranteed.
e. Should the minimum space contracted for not be used within the contract period, the advertiser agrees to pay the difference between the inch rate contracted for and the rate for actual inches used.
f. Preprint coverage areas will be matched as closely as possible to advertiser request based on zoning capability. The Advocate is not responsible for adjustments in coverage not requested by the client through an insertion order, and will not review any variances past 180 days.
g. Community newspapers are distributed in select zip codes and require both subscriber and non-subscriber coverage for inclusion in those zip codes.
h. The advertiser agrees to indemnify the publisher against any and all liabilities and expenses, including payment of judgments and attorney's fees and costs, arising from any and all claims involving the contents of any advertisements published.
i. The advertiser agrees to assume sole responsibility for statements contained in his copy and to protect Capital City Press LLC against any and all liability, loss or expense arising out of claims of libel, unfair trade practices, unfair competition, infringement of trademarks, names of patents, copyrights and all violations of the right of privacy resulting from publication of the advertiser’s copy.
SP206492/2019
10705 Rieger Rd., Baton Rouge, Louisiana 70809(225) 388-0262