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Rate Card No. 73, Effective February 1, 2019 · PDF file Thanksgiving Day, Christmas Day and Bonus Days ( New Years, President’s Day, Memorial Day, July 4th, Football Preview, Labor

Sep 29, 2020

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  • Rate Card No. 73, Effective February 1, 2019

  • 10705 Rieger Rd., Baton Rouge, LA 70809 P.O. Box 588, Baton Rouge, LA 70821-0588

    Phone (225) 383-1111 or Direct (225) 388-0262 FAX (225) 388-0348

    840 St. Charles Ave., New Orleans, LA 70130 Phone (504) 636-7400 FAX (504) 636-7429

    815 Johnston St., Lafayette, LA 70502 Phone (337) 234-0174 FAX (337) 269-0410

    Published seven days a week (Morning) Member: Alliance for Audited Media, SNPA, Independent Newspaper Group and Inland Press Association Capital City Press LLC Retail Advertising Rate Card No. 73, Effective February 1, 2019.

    Table of Contents

    CATEGORY PAGE 1. Personnel -----------------------------------------------1 2. Commissions/Terms of Payment ----------------------1 3. General Rate Policy ------------------------------------1 4. Retail Advertising Rates A. Black and White ROP Rates ------------ 2-3 B. Special Days/Pages/Features --------------3 C. Preprinted Insert Rates and Deadlines - 3-4 D. ROP Contract Credit for Preprints ---------5 E. ZAPs ------------------------------------------5 F. Select Distribution/Community Editions ---5 G. Zip Code Zoning -------------------------- 6-7 H. Advocate Digital Advertising ---------------8 I. The Acadiana Advocate --------------------8 J. The New Orleans Advocate ----------------8 K. Front Page Ad Note Advertising- ----------8 L. Community Editions by Market ------------8 5. Digital Ad Units ------------------------------------ 9-11 6. Special ROP Units ----------------------------------- 12 7. Special Services ------------------------------------- 12 8. ROP Depth Requirements -------------------------- 12 9. Mechanical Requirements -------------------------- 12 10. ROP Deadlines --------------------------------------- 13 11. Special Classification Rates ------------------------ 14 12. Rates for Classified ---------------------------------- 14 13. Rates for National Advertising ---------------------- 14 14. Sunday Comic Section ------------------------------ 14 15. Circulation Information ------------------------------ 14 16. Terms and Conditions ------------------------------- 14

    1. Personnel

    CEO ------------------------------------ John Georges Publisher ------------------------------------ Dan Shea President ---------------------------------Judi Terzotis Vice President of Advertising Major and National ---------------------- Lou Hudson Chief Revenue Officer ----------------------Kevin Hall

    2. Commissions/Terms of Payment

    a. Retail contract rates are non-commissionable.

    b. Net account to be paid in full by the 15th of month following service.

    3. General Rate Policy

    a. Publisher reserves the right to refuse copy.

    b. All retail advertising rates are subject to revision at any time. Current contract holders will be notified in writing 30 days prior to any rate adjustment.

    c. Advertising set to resemble editorial copy must carry the word “advertisement” at the top and must have a border.

    d. If a tax is enacted on advertising, these rates are subject to adjustment to reflect these taxes.

    e. In the event of unavailability of newsprint, the publisher reserves the right to ration advertising space, thereby changing the amount of space that may be contracted for.

    f. Errors in advertisements must be reported within 10 days of publication and credit may be given on the first insertion only of a multiple insertion ad.

    g. Capital City Press LLC shall not be liable to advertisers for failure, inability or delay in performing hereunder if caused by an Act of God, war, strike, fire, floods, hurricane or any other cause beyond the reasonable control of Capital City Press LLC; but due diligence shall be used in curing such cause and in resuming performance.

    1

    TheAcadianaAdvocate.com

    THE

    TheAdvocate.com

    TheNewOrleansAdvocate.com

  • 2

    4. Retail Advertising Rates

    A. Black and White ROP Rates (Contract and Non-Contract)* Regular Page (6 col. x 20 inches = 120 inches)

    * All rates on grids include distribution in The Southside Advocate, The Southeast Advocate and The Midcity Advocate community newspapers. Should you choose to opt out of the community papers, rates do not change.

    Thanksgiving Day, Christmas Day and Bonus Days ( New Years, President’s Day, Memorial Day, July 4th, Football Preview, Labor Day)

    have Sunday circulation distribution and are charged by the Sunday rate tables.

    Rates for Red, Beaucop, and Gambit are available upon request.

    3. Baton Rouge Metro including Acadiana

    1 OPEN 58.72 61.37 71.68 2 75 53.67 56.54 66.45 3 135 49.52 52.15 61.01 4 270 47.74 50.26 58.54 5 540 46.60 49.06 57.09 6 1,320 44.78 47.12 55.33 7 2,640 43.63 45.91 53.53 8 5,350 42.12 44.31 51.71 9 13,300 40.66 42.76 49.58

    4. Baton Rouge Metro including New Orleans

    1 OPEN 66.25 69.28 81.06 2 75 60.48 63.76 75.08 3 135 55.73 58.74 68.88 4 270 53.70 56.58 66.04 5 540 52.40 55.21 64.39 6 1320 50.32 53.00 62.38 7 2640 49.01 51.61 60.32 8 5350 47.28 49.78 58.24 9 13300 45.61 48.01 55.81

    1. Baton Rouge Metro, New Orleans and Acadiana

    1 OPEN 68.76 71.91 84.19 2 75 62.75 66.16 77.96 3 135 57.80 60.94 71.50 4 270 55.69 58.69 68.54 5 540 54.34 57.26 66.83 6 1320 52.16 54.96 64.73 7 2640 50.80 53.51 62.59 8 5350 49.00 51.60 60.41 9 13300 47.26 49.76 57.89

    Inches Contract Contracted Mon.-Wed. Thur.-Sat. Sunday Level For Annually Col. Inch Col. Inch Col. Inch

    Inches Contract Contracted Mon.-Wed. Thur.-Sat. Sunday Level For Annually Col. Inch Col. Inch Col. Inch

    Inches Contract Contracted Mon.-Wed. Thur.-Sat. Sunday Level For Annually Col. Inch Col. Inch Col. Inch

    Inches Contract Contracted Mon.-Wed. Thur.-Sat. Sunday Level For Annually Col. Inch Col. Inch Col. Inch

    1 OPEN 56.21 58.73 68.55 2 75 51.40 54.13 63.57 3 135 47.44 49.95 58.40 4 270 45.75 48.15 56.03 5 540 44.67 47.01 54.66 6 1,320 42.93 45.17 52.98 7 2,640 41.84 44.01 51.27 8 5,350 40.40 42.48 49.53 9 13,300 39.01 41.01 47.51

    2. Baton Rouge Metro

  • 7. Color Pricing Color ads incur an additional charge. All color is subject to availability and prior commitments. Rates are as follows: A. Baton Rouge Only

    (Add 5% for Acadiana)

    B. Baton Rouge & New Orleans

    (Add 5% for Acadiana)

    Ad Size Dailyper column inch Sunday

    per column inch

    3” - 10” $19.50 $22.00

    10.5” - 19.5” $17.00 $19.00

    20” - 59” $14.50 $16.25

    60” or more $820 flat charge $950 flat charge

    Ad Size Dailyper column inch Sunday

    per column inch

    3” - 10” $23.40 $26.40

    10.5” - 19.5” $20.40 $22.80

    20” - 59” $17.40 $19.50

    60” or more $984 flat charge $1140 flat charge

    3

    B. Special Days/Pages/Features a. EatPlayLive Food Section - Thursday. b. TV Grid - daily. c. Red - Friday. Entertainment (movies, restaurants, night

    clubs, music, etc.) - tabloid format. d. EatPlayLive - Sunday features section. Books, travel, art,

    theatre, features, society, etc. - broadsheet format. e. Parade Magazine - Sunday. f. Color Comics - Sunday. g. Business - daily. Expanded Business Section on Sunday. h. Metro, sports and features - daily.

    C. Preprinted Inserts Holiday/Bonus Day/Special Requirements: Thanksgiving Day, Christmas Day, and Bonus Days have Sunday circulation distribution. Thanksgiving Day and Christmas Day require full-run quantities as defined by the entire Advocate distribution area including: Baton Rouge Metro, New Orleans Metro, Acadiana Metro and required community/ Select Distribution zones. Black Friday and all Sundays between Thanksgiving and Christmas: Full zone runs only (by metro market) with required community/Select Distribution zones. No additional zone breakouts. Contact your multimedia sales representative for required distribution numbers.

    1. Full Run Preprint Rates

    DAILY (Except Monday and Tuesday) AND SUNDAY - COST PER THOUSAND 6 12 25 50 75 3 ANNUAL ANNUAL ANNUAL ANNUAL ANNUAL OPEN ANNUAL INSERTS INSERTS INSERTS INSERTS INSERTS NO. OF PAGES RATE INSERTS (4.5% Disc.) (7.5% Disc.) (12.75% Disc.) (20.60% Disc.) (25.10% Disc.)

    Single Sheet $43.52 $40.52 $38.70 $37.49 $35.35 $32.17 $30.35 4 Tab / 2 Standard 48.29 45.29 43.25 41.90 39.51 35.96 33.92 8 Tab / 4 Standard 53.05 50.05 47.81 46.29 43.67 39.74 37.49 12 Tab/ 6 Standard 57.83 54.83 52.37 50.72 47.84 43.54 41.07 16 Tab/ 8 Standard 62.60 59.60 56.92 55.13 52.00 47.32 44.64 20 Tab/ 10 Standard 66.17 63.17 60.33 58.43 55.11 50.16 47.31 24 Tab/ 12 Standard 69.74 66.74 63.74 61.73 58.23 52.99 49.99 28 Tab/ 14 Standard 74.51 71.51 68.29 66.14 62.39 56.77 53.55 32 Tab/ 16 Std. to 48 Tab/ 24 Std. 80.46 77.46 73.98 71.65 67.58 61.51 58.01 52 Tab/ 26 Std. to 60 Tab/ 30 Std. 88.82 85.82 81.96 79.38 74.88 68.15 64.27 64 Tab/ 32 Std. to 72 Tab/ 36 Std. 97.15 94.15 89.92 87.09 82.14 74.76 70.52 76 Tab/ 38 Std. to 84 Tab/ 42 Std. 105.50 102.50 97.89 94.82 89.43 81.39 76.77

    Call for rates on preprints larger than sizes listed. • Flexi/Mini-tabs (maximum 7” x 10”) will be billed at one-half the number of regular tab pages. • Blow-ins will be counted as additional pages. Frequency discounts apply (see C.4 below). Full run is defined as the entire Advocate distributi

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