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Rate Card No. 73, Effective February 1, 2019
16

Rate Card No. 73, Effective February 1, 2019 · Thanksgiving Day, Christmas Day and Bonus Days ( New Years, President’s Day, Memorial Day, July 4th, Football Preview, Labor Day)

Sep 29, 2020

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Page 1: Rate Card No. 73, Effective February 1, 2019 · Thanksgiving Day, Christmas Day and Bonus Days ( New Years, President’s Day, Memorial Day, July 4th, Football Preview, Labor Day)

Rate Card No. 73, Effective February 1, 2019

Page 2: Rate Card No. 73, Effective February 1, 2019 · Thanksgiving Day, Christmas Day and Bonus Days ( New Years, President’s Day, Memorial Day, July 4th, Football Preview, Labor Day)

10705 Rieger Rd., Baton Rouge, LA 70809P.O. Box 588, Baton Rouge, LA 70821-0588

Phone (225) 383-1111 or Direct (225) 388-0262FAX (225) 388-0348

840 St. Charles Ave., New Orleans, LA 70130Phone (504) 636-7400 FAX (504) 636-7429

815 Johnston St., Lafayette, LA 70502Phone (337) 234-0174 FAX (337) 269-0410

Published seven days a week (Morning)Member: Alliance for Audited Media, SNPA, Independent Newspaper Group and Inland Press AssociationCapital City Press LLCRetail Advertising Rate Card No. 73, Effective February 1, 2019.

Table of Contents

CATEGORY PAGE 1. Personnel -----------------------------------------------1 2. Commissions/Terms of Payment ----------------------1 3. General Rate Policy ------------------------------------1 4. Retail Advertising Rates A. Black and White ROP Rates ------------ 2-3 B. Special Days/Pages/Features --------------3 C. Preprinted Insert Rates and Deadlines - 3-4 D. ROP Contract Credit for Preprints ---------5 E. ZAPs ------------------------------------------5 F. Select Distribution/Community Editions ---5 G. Zip Code Zoning -------------------------- 6-7 H. Advocate Digital Advertising ---------------8 I. The Acadiana Advocate --------------------8 J. The New Orleans Advocate ----------------8 K. Front Page Ad Note Advertising- ----------8 L. Community Editions by Market ------------8 5. Digital Ad Units ------------------------------------ 9-11 6. Special ROP Units ----------------------------------- 12 7. Special Services ------------------------------------- 12 8. ROP Depth Requirements -------------------------- 12 9. Mechanical Requirements -------------------------- 1210. ROP Deadlines --------------------------------------- 1311. Special Classification Rates ------------------------ 1412. Rates for Classified ---------------------------------- 1413. Rates for National Advertising ---------------------- 1414. Sunday Comic Section ------------------------------ 1415. Circulation Information ------------------------------ 1416. Terms and Conditions ------------------------------- 14

1. Personnel

CEO ------------------------------------ John GeorgesPublisher ------------------------------------ Dan SheaPresident ---------------------------------Judi TerzotisVice President of AdvertisingMajor and National ---------------------- Lou Hudson Chief Revenue Officer ----------------------Kevin Hall

2. Commissions/Terms of Payment

a. Retail contract rates are non-commissionable.

b. Net account to be paid in full by the 15th of month following service.

3. General Rate Policy

a. Publisher reserves the right to refuse copy.

b. All retail advertising rates are subject to revision at any time. Current contract holders will be notified in writing 30 days prior to any rate adjustment.

c. Advertising set to resemble editorial copy must carry the word “advertisement” at the top and must have a border.

d. If a tax is enacted on advertising, these rates are subject to adjustment to reflect these taxes.

e. In the event of unavailability of newsprint, the publisher reserves the right to ration advertising space, thereby changing the amount of space that may be contracted for.

f. Errors in advertisements must be reported within 10 days of publication and credit may be given on the first insertion only of a multiple insertion ad.

g. Capital City Press LLC shall not be liable to advertisers for failure, inability or delay in performing hereunder if caused by an Act of God, war, strike, fire, floods, hurricane or any other cause beyond the reasonable control of Capital City Press LLC; but due diligence shall be used in curing such cause and in resuming performance.

1

TheAcadianaAdvocate.com

THE

TheAdvocate.com

TheNewOrleansAdvocate.com

Page 3: Rate Card No. 73, Effective February 1, 2019 · Thanksgiving Day, Christmas Day and Bonus Days ( New Years, President’s Day, Memorial Day, July 4th, Football Preview, Labor Day)

2

4. Retail Advertising Rates

A. Black and White ROP Rates (Contract and Non-Contract)* Regular Page (6 col. x 20 inches = 120 inches)

* All rates on grids include distribution in The Southside Advocate, The Southeast Advocate and The Midcity Advocate community newspapers. Should you choose to opt out of the community papers, rates do not change.

Thanksgiving Day, Christmas Day and Bonus Days ( New Years, President’s Day, Memorial Day, July 4th, Football Preview, Labor Day)

have Sunday circulation distribution and are charged by the Sunday rate tables.

Rates for Red, Beaucop, and Gambit are available upon request.

3. Baton Rouge Metro including Acadiana

1 OPEN 58.72 61.37 71.68 2 75 53.67 56.54 66.45 3 135 49.52 52.15 61.01 4 270 47.74 50.26 58.54 5 540 46.60 49.06 57.09 6 1,320 44.78 47.12 55.33 7 2,640 43.63 45.91 53.53 8 5,350 42.12 44.31 51.71 9 13,300 40.66 42.76 49.58

4. Baton Rouge Metro including New Orleans

1 OPEN 66.25 69.28 81.06 2 75 60.48 63.76 75.08 3 135 55.73 58.74 68.88 4 270 53.70 56.58 66.04 5 540 52.40 55.21 64.39 6 1320 50.32 53.00 62.38 7 2640 49.01 51.61 60.32 8 5350 47.28 49.78 58.24 9 13300 45.61 48.01 55.81

1. Baton Rouge Metro, New Orleans and Acadiana

1 OPEN 68.76 71.91 84.19 2 75 62.75 66.16 77.96 3 135 57.80 60.94 71.50 4 270 55.69 58.69 68.54 5 540 54.34 57.26 66.83 6 1320 52.16 54.96 64.73 7 2640 50.80 53.51 62.59 8 5350 49.00 51.60 60.41 9 13300 47.26 49.76 57.89

Inches Contract Contracted Mon.-Wed. Thur.-Sat. Sunday Level For Annually Col. Inch Col. Inch Col. Inch

Inches Contract Contracted Mon.-Wed. Thur.-Sat. Sunday Level For Annually Col. Inch Col. Inch Col. Inch

Inches Contract Contracted Mon.-Wed. Thur.-Sat. Sunday Level For Annually Col. Inch Col. Inch Col. Inch

Inches Contract Contracted Mon.-Wed. Thur.-Sat. Sunday Level For Annually Col. Inch Col. Inch Col. Inch

1 OPEN 56.21 58.73 68.55 2 75 51.40 54.13 63.57 3 135 47.44 49.95 58.40 4 270 45.75 48.15 56.03 5 540 44.67 47.01 54.66 6 1,320 42.93 45.17 52.98 7 2,640 41.84 44.01 51.27 8 5,350 40.40 42.48 49.53 9 13,300 39.01 41.01 47.51

2. Baton Rouge Metro

Page 4: Rate Card No. 73, Effective February 1, 2019 · Thanksgiving Day, Christmas Day and Bonus Days ( New Years, President’s Day, Memorial Day, July 4th, Football Preview, Labor Day)

7. Color Pricing Color ads incur an additional charge. All color is subject to availability and prior commitments. Rates are as follows: A. Baton Rouge Only

(Add 5% for Acadiana)

B. Baton Rouge & New Orleans

(Add 5% for Acadiana)

Ad Size Dailyper column inch

Sundayper column inch

3” - 10” $19.50 $22.00

10.5” - 19.5” $17.00 $19.00

20” - 59” $14.50 $16.25

60” or more $820 flat charge $950 flat charge

Ad Size Dailyper column inch

Sundayper column inch

3” - 10” $23.40 $26.40

10.5” - 19.5” $20.40 $22.80

20” - 59” $17.40 $19.50

60” or more $984 flat charge $1140 flat charge

3

B. Special Days/Pages/Featuresa. EatPlayLive Food Section - Thursday.b. TV Grid - daily. c. Red - Friday. Entertainment (movies, restaurants, night

clubs, music, etc.) - tabloid format.d. EatPlayLive - Sunday features section. Books, travel, art,

theatre, features, society, etc. - broadsheet format.e. Parade Magazine - Sunday.f. Color Comics - Sunday.g. Business - daily. Expanded Business Section on Sunday.h. Metro, sports and features - daily.

C. Preprinted InsertsHoliday/Bonus Day/Special Requirements: Thanksgiving Day, Christmas Day, and Bonus Days have Sunday circulation distribution. Thanksgiving Day and Christmas Day require full-run quantities as defined by the entire Advocate distribution area including: Baton Rouge Metro, New Orleans Metro, Acadiana Metro and required community/Select Distribution zones. Black Friday and all Sundays between Thanksgiving and Christmas: Full zone runs only (by metro market) with required community/Select Distribution zones. No additional zone breakouts. Contact your multimedia sales representative for required distribution numbers.

1. Full Run Preprint Rates

DAILY (Except Monday and Tuesday) AND SUNDAY - COST PER THOUSAND 6 12 25 50 75 3 ANNUAL ANNUAL ANNUAL ANNUAL ANNUAL OPEN ANNUAL INSERTS INSERTS INSERTS INSERTS INSERTS NO. OF PAGES RATE INSERTS (4.5% Disc.) (7.5% Disc.) (12.75% Disc.) (20.60% Disc.) (25.10% Disc.)

Single Sheet $43.52 $40.52 $38.70 $37.49 $35.35 $32.17 $30.354 Tab / 2 Standard 48.29 45.29 43.25 41.90 39.51 35.96 33.928 Tab / 4 Standard 53.05 50.05 47.81 46.29 43.67 39.74 37.4912 Tab/ 6 Standard 57.83 54.83 52.37 50.72 47.84 43.54 41.0716 Tab/ 8 Standard 62.60 59.60 56.92 55.13 52.00 47.32 44.6420 Tab/ 10 Standard 66.17 63.17 60.33 58.43 55.11 50.16 47.3124 Tab/ 12 Standard 69.74 66.74 63.74 61.73 58.23 52.99 49.9928 Tab/ 14 Standard 74.51 71.51 68.29 66.14 62.39 56.77 53.5532 Tab/ 16 Std. to 48 Tab/ 24 Std. 80.46 77.46 73.98 71.65 67.58 61.51 58.0152 Tab/ 26 Std. to 60 Tab/ 30 Std. 88.82 85.82 81.96 79.38 74.88 68.15 64.2764 Tab/ 32 Std. to 72 Tab/ 36 Std. 97.15 94.15 89.92 87.09 82.14 74.76 70.5276 Tab/ 38 Std. to 84 Tab/ 42 Std. 105.50 102.50 97.89 94.82 89.43 81.39 76.77

Call for rates on preprints larger than sizes listed. • Flexi/Mini-tabs (maximum 7” x 10”) will be billed at one-half the number of regular tab pages. • Blow-ins will be counted as additional pages. Frequency discounts apply (see C.4 below). Full run is defined as the entire Advocate distribution area including: Baton Rouge Metro, New Orleans Metro, Acadiana Metro and required community/Sunday Select zones. Contact your multimedia sales representative for the latest distribution numbers.

Page 5: Rate Card No. 73, Effective February 1, 2019 · Thanksgiving Day, Christmas Day and Bonus Days ( New Years, President’s Day, Memorial Day, July 4th, Football Preview, Labor Day)

WEDNESDAY (New Orleans)

THE

PREPRINT DEADLINES

February 201913

SUNDAY

Earlier deadlines apply for holidays. Thanksgiving delivery date is 21 days in advance.

DAILY NEWSPAPERS

PUBLISHED IN PAPER

SUNDAY

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

THURSDAY PAPER

Livingston/TangipahoaMid City • Southside

AscensionZachary Advocate & Plainsman

The Watchman (Clinton)St. Francisville Democrat

Crescent CitySt. Tammany Farmer

East Jefferson • West BankSt. Tammany Advocate

COMMUNITY NEWSPAPERS

Southeast

SATURDAY

Acadiana Homes & Lifestyles

DUE 3pm

Not Available

Not Available

11 Business days/13 Calendar days

11 Business days/13 Calendar days

11 Business days/13 Calendar days

11 Business days/13 Calendar days

11 Business days/13 Calendar days

Gambit

9 Business days/11 Calendar days

9 Business days/11 Calendar days

9 Business days/11 Calendar days

9 Business days/11 Calendar days

2. Zoned Preprint RatesMinimum quantity 15,000 Wednesday - Saturday and 25,000 Sunday.

DAILY (Except Monday and Tuesday) AND SUNDAYCOST PER THOUSAND NUMBER OF PREPRINTS 15,000 to 35,001 to 55,001 NO. OF PAGES 35,000 55,000 plus

Single Sheet $47.12 $46.05 $43.914 tab 52.48 50.34 47.128 tab 57.83 55.69 52.4812 tab 61.05 58.91 56.7616 tab 65.33 64.26 62.1220 tab 68.54 67.47 65.3324 tab 73.90 72.83 70.6928 tab 78.18 77.11 74.9732 tab - 48 tab 81.40 80.33 78.1852 tab - 60 tab 95.32 91.04 88.89 64 tab - 72 tab 104.96 100.67 97.46 76 tab - 84 tab 113.53 109.24 106.03

Add $2 CPM for Sundays

Flexi/Mini-tabs (maximum 7”x10”) will be billed at one-half the number of regular tab pages.

3. Zoned Preprint Frequency Discount ContractsAdvertisers with annual preprint contracts will earn these discounts for zoned preprints:

NUMBER OFINSERTS ANNUALLY DISCOUNT

6 - 11 inserts 3% 12 - 24 inserts 5% 25 - 49 inserts 10.78% 50 - 74 inserts 15.69% 75 - 99 inserts 20.59%

ZONED PREPRINT SPECIFICATIONS

a. Zip Code distribution is available within the Baton Rouge and New Orleans Metro Markets, Wednesday through Sunday, except when holiday/bonus day/special requirement days are in effect.

b. Circulation distribution is available upon request. Zip Codes and zones are listed on pages 5 and 6. Consult your Advocate multimedia sales consultant for current requirements.

c. Minimum quantity 15,000 Wednesday through Saturday and 25,000 Sunday.

d. A charge of $250 is incurred for cancellation within 14 days of run date.

4. Preprint Packaging Requirements

a. SUPPLEMENT SIZE – Preprinted supplements must be at least 5” x 7” and not larger than 10-1/2” x 12”.

b. PAPER WEIGHT – Minimum 30 lb. stock – Tabloid Minimum 60 lb. stock – Single Sheetc. SKIDS – Skids must be solid base with solid runners. Skid top

should be wood and must conform in size to skid base. Deck must be covered in cardboard before loading to prevent curling. Shrink-wrapped skids must have protective corners to prevent crimping.

d. STACKING – Supplements must be brick stacked in convenient lifts (6” – 12”) well jogged with no turns. Supplements should be stacked so that most folded edges are turned toward the center of the skid. Cardboard tie sheets must be used between each tier and on top to prevent distortion. Supplements must be recessed a minimum of ½” from the skid edge (all sides) to prevent crimping. DO NOT tie supplements together in bundles. Skids must not exceed 5 - ½ feet in height, must contain the same number of copies (except for the last), and must contain a skid tag indicating product and number of copies.

e. Delivery- The shipping and receiving dock hours are 6:00am to 3:00pm, Monday through Friday. Deliveries cannot be accepted outside of those times. The Baton Rouge Advocate, New Orleans Advocate and Acadiana Advocate daily and Sunday paper deadline is 11 business days prior to run date. Baton Rouge community papers (Zachary Plainsman, Mid-City, Southside, Southeast, Ascension and Livingston-Tangipahoa), New Orleans community papers (Crescent City, West Bank, East Jefferson and St. Tammany) and Acadiana Homes & Lifestyles deadlines are 9 business days prior. Earlier deadlines apply for holidays. Contact your sales representative for details. A proper bill of lading must accompany all shipments and should indicate (1) Advertiser, (2) # of skids and (3) # of copies. Supplements must be shipped prepaid to:

Thanksgiving Delivery date is21 days in advance

The Advocate 10715 Rieger Road, Baton Rouge, LA 70809

Phone (225) 377-7051 or (225) 377-7078

Earlier deadlines apply for holidays. Call for details.

4

Page 6: Rate Card No. 73, Effective February 1, 2019 · Thanksgiving Day, Christmas Day and Bonus Days ( New Years, President’s Day, Memorial Day, July 4th, Football Preview, Labor Day)

5

D. ROP Contract Credit for Preprints a. Full Run Preprints

Preprinted inserts earn linage credit on Retail ROP Contracts in the following units:

NO. OF INCHES NO.OF INCHES PAGES CREDIT PAGES CREDIT

Single Sheet 53 18 tab 482 4 tab / 2 standard 107 20 tab / 10 standard 5358 tab / 4 standard 214 22 tab 58910 tab 268 24 tab / 12 standard 64212 tab / 6 standard 321 26 tab 69614 tab 375 28 tab / 14 standard 74916 tab / 8 standard 428 30 tab 803 and larger 32 tab / 16 standard 856

b. Zoned Preprints

Zoned preprinted inserts earn linage credit on Retail ROP Contracts based on the percentage of full run distribution.

E. ZAPs

Zoned Area Preprints (ZAPs), are cost-efficient 8-1/2" x 11" inserts designed, printed and delivered to your target market. Printed on 70 lb. stock. Available in a variety of colors. Cost per thousand rates listed are for either Total Coverage or The Advocate only. Minimum required: 15,000 for Wednesday through Saturday and 25,000 for Sunday.

ZAPs COST PER THOUSAND*

SINGLE SHEET 8-1/2" x 11"

NUMBER OF PREPRINTS

15,000 to 35,001 to 55,001 SIZE 35,000 55,000 plus

1 color - 1 side $71.96 $68.88 $65.79 2 colors - 1 side 78.13 75.04 71.96 1 color - 2 sides 79.16 76.07 72.99 2 colors - 2 sides 90.46 81.21 79.16

* NOTE: Single sheet 8.5” by 11” full-color glossy, both sides -20,000 minimum -$101.77 per thousand. 11” by 17” rates available upon request. Contact your multimedia sales representative for more information.

OTHER CHARGES

For these services, add two days to the deadline. Folding $3.50 cpm extra Perforating or Scoring $5.50 cpm extra Gloss Paper $10 cpm extra Original Art Work $60 per hour

80 lb. (7.5 Reply card) White $7 cpm extra Color $9 cpm extra

F. Select Distribution/Community Editions

The weekly subscriber/non-subscriber community editions distributed in the Baton Rouge and New Orleans areas include feature stories, recipes, popular columnists, photos and hyperlocal content published in The Advocate or The New Orleans Advocate. These publications are distributed by adult private carriers to select zip codes/zones and ROP ads are available in all Community Editions. See page 7 for a summary of CURRENT Community Editions. Additionally a Select Distribution product is available in select zip codes in East Baton Rouge parish where no community edition is distributed. A separate rate card outlining rates, general provisions and conditions for publication for each community edition is available upon request. Please contact your multimedia sales consultant for the latest weekly distribution. NOTE: Community Edition preprints in the Baton Rouge Metro area require coverage of both subscribers and non-subscribers in their respective zips/zones.

G. Zip Code ZoningIncludes community edition papers when applicable.Community Edition preprints require coverage of both subscribers and non-subcribers in those respective zips.

East Baton Rouge Parish

Available for Zoning by Zip Code

Includes the cities of Gonzales, Prairieville, St. Amant,

Sorrento, Geismar, and Darrow.

SOUTH includes the cities of Donaldsonville, Sunshine, Carville

and St. Gabriel.

* Includes community edition papers.** Includes community edition papers and zip codes in

East and West Feliciana.

ASCENSION SECTION(includes Ascension Parish,

South Zone and select zip codes in St. James Parish)

Livingston Parish

LIVINGSTON-TANGIPAHOA SECTION

(includes Livingston and Tangipahoa Parishes

and Northeast - Helena Zone)

Includes the cities of Denham Springs,

Walker, Livingston, Maurepas, Springfield,

Holden, Albany and French Settlement.

Includes the cities of Baton Rouge, Baker, Zachary, Central,

Greenwell Springs and Pride.

70714707397077070791**70802

70805708067080770808*70809*

70810*70811708127081470815

70816*70817*7081870819*70820*

Zip Codes

West Baton Rouge ParishZip Codes

707107071970767

Includes the cities of Port Allen, Brusly, Addis and Bueche.

Ascension Parish

704497046270706*7071170726*

70733707447075470785*

Zip Codes

7072570734*70737*70769*

7077470778SOUTH

Zip Codes

Due to the growth of our print reach, please call your multimedia sales consultant for the most recent distribution numbers.

Page 7: Rate Card No. 73, Effective February 1, 2019 · Thanksgiving Day, Christmas Day and Bonus Days ( New Years, President’s Day, Memorial Day, July 4th, Football Preview, Labor Day)

6

Due to the growth of our print reach, please call your multimedia sales consultant for the most recent distribution numbers.

NORTH-WEST FELICIANA ZONE (NWF)Includes West Feliciana Parish zips:70712, 70775, 70784, 70787, 70782

NORTH-EAST FELICIANA ZONE(NEF)Includes East Feliciana Parish zips:70748, 70761, 70722, 70730, 70777

PLAQUEMINE ZONE (PLAQ)Includes the city of Plaquemine: 70764

SOUTH ZONE (S)Includes Donaldsonville in Ascension Parish and Carville, St. Gabriel and Sunshine in Iberville Parish: 70346, 70721, 70776, 70780

SOUTHEAST ZONE (SE)Gramercy, Lutcher and Paulina in St. James Parish:70052, 70071, 70763

SOUTHWEST ZONE (SW)Includes Assumption Parish Zips plus White Castle and Vacherie: 70086, 70090, 70339, 70341, 70372, 70390, 70391, 70393, 70788

ACADIANA ZONEIncludes Acadia, Avoyelles, Evangeline, Iberia, Jefferson Davis, Lafayette, Rapides, St. Landry, St. Martin, St. Mary, and Vermillion parishes. See inset map:

NEW ORLEANS ZONEIncludes zip codes in Orleans, Jefferson, and St. Tammany parishes plus Thibodaux, Houma, LaPlace, and other small towns in the area. See inset map:

NORTH ZONE

70809

70810

7080270806

70808

70820

70816

70817

70815

70710

70719

70720

70770

70791

70714

70767

WESTFELICIANA

70769

70739

70706

70805 70726

70818

70778

70807

70774

70733

70449

70462

70754

7074470785

7081270814

70811

7073470737

70725

70346

70711

70819

EASTFELICIANA ST. HELENA

LIVINGSTON

EAST BATON ROUGE

WEST BATON ROUGE

ASCENSION

70761

70722

70777

7074870730

70789

70775

70444

7042270453

70441

707877071270782 70784

NORTHWESTZONE

PLAQUEMINEZONE

SOUTHWESTZONE

SOUTH ZONE

SOUTHEASTZONE

NORTHEAST - HELENAZONE

NORTHEAST - HELENA ZONE (NEH)Includes Tangipahoa and St. Helena Parish Zips: 70401, 70403, 70422, 70441, 70443, 70444, 70451, 70453, 70454, 70456, 70466

GREATER BATON ROUGE

METRO MARKETIncludes zip codes in East Baton Rouge, West Baton Rouge, Ascension, Livingston, West Feliciana, East Feliciana and St. Helena parishes.

NORTHWEST ZONE (NW)Includes Pointe Coupee Parish zips plus some cities in Iberville Parish:70749, 70783, 70760, 70755, 70732, 70759, 70762, 70752, 70773, 70772, 70736, 70729, 70740, 70757, 70756

Page 8: Rate Card No. 73, Effective February 1, 2019 · Thanksgiving Day, Christmas Day and Bonus Days ( New Years, President’s Day, Memorial Day, July 4th, Football Preview, Labor Day)

70030

70031

70036

70037

70037

70039

70040

70040

70041

7004770049

7005170052

70057

70067

70068

70070

70070

70071

70072

70072

70115

70125

7011970116

70112

701307011370118

70124 70122 7012670127

70117 7004370032

70128 70129

70129

70075

70092

70003

70065

70062 70001

70121

7000570002

70006

70123

70094

70094

70056

70131

70114

70053

70058

7007670079

70080

70082

70083

70084

70085

70085

700867008770090

70091

70301

7034370345

70352

70354

70355

70357

70358

70359

70360

70364

7037370374

70375

70394

70395

70420

70431

70433

70435

70437

70445

70447

70448

70452

70458

70460

70461

70471

70723

70763

New Orleans

New OrleansKenner

Metairie

Algiers Chalmette

Marrero

New Orleans AdvocateDistribution area by zip code

Area of detail

New Orleans detail map

Picayune

Mandeville

Slidell

Grand Isle

Houma

Thibodaux

Laplace

Gramercy

May, 2017

LakePontchartrain

Lake Borgne

Cau

sew

ay

7

GREATER NEW ORLEANSDistribution area by zip code

70030

70031

70036

70037

70037

70039

70040

70040

70041

7004770049

7005170052

70057

70067

70068

70070

70070

70071

70072

70072

70115

70125

7011970116

70112

701307011370118

70124 70122 7012670127

70117 7004370032

70128 70129

70129

70075

70092

70003

70065

70062 70001

70121

7000570002

70006

70123

70094

70094

70056

70131

70114

70053

70058

7007670079

70080

70082

70083

70084

70085

70085

700867008770090

70091

70301

7034370345

70352

70354

70355

70357

70358

70359

70360

70364

7037370374

70375

70394

70395

70420

70431

70433

70435

70437

70445

70447

70448

70452

70458

70460

70461

70471

70723

70763

New Orleans

New OrleansKenner

Metairie

Algiers Chalmette

Marrero

New Orleans AdvocateDistribution area by zip code

Area of detail

New Orleans detail map

Picayune

Mandeville

Slidell

Grand Isle

Houma

Thibodaux

Laplace

Gramercy

May, 2017

LakePontchartrain

Lake Borgne

Cau

sew

ay

Page 9: Rate Card No. 73, Effective February 1, 2019 · Thanksgiving Day, Christmas Day and Bonus Days ( New Years, President’s Day, Memorial Day, July 4th, Football Preview, Labor Day)

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H. Advocate Digital AdvertisingLet our team of experts share the latest industry trends and offerings to effectively target your customers in highly measurable ways. As the most visited commercial website in the Baton Rouge region, TheAdvocate.com has the market stature which allows us to help you build a powerful and comprehensive digital strategy. Put the power of digital to work for your business! Our digital offerings include:

- Native Advertising- Impression Advertising - including Home Page Takeovers,

Section and Geo-targeted Impressions and Extended Reach Campaigns

- Retargeting- Mobile/Tablet Advertising including Advocate app and mobile

geo-fencing- Video- Full Social Media Management- Social Media Ad Targeting- 24/7 Reputation Management- Responsive Design Website Builds- Search Engine Marketing (SEM)- Search Optimized Local Business Listings- Email Marketing and Email Newsletters- Blog Management

I. The Acadiana AdvocateA daily newspaper covering and distributed in 11 southwest Louisiana parishes. Contact The Advocate Acadiana, 815 Johnston St., Lafayette, LA, 70501 (337) 234-0174, for local advertising information. For national or major accounts call the Baton Rouge office at (225) 388-0262.

J. The New Orleans Advocate As New Orleans’ only 7-day newspaper, The New Orleans Advocate provides news coverage of the Greater New Orleans area along with features and events. For local advertising information, call 504-636-7400. For national or major accounts call the Baton Rouge office at (225) 388-0262.

K. Front Page Ad Note Advertising Available every day on the front page of The Advocate. A separate Front Page Ad Note Advertising rate card outlining rates, general provisions and conditions for publication is available. Contact your multimedia sales consultant for more information.

L. Community Editions by MarketA separate rate card outlining rates, general provisions and conditions for publication for each community edition is available upon request. Please contact your multimedia sales consultant for the latest weekly distribution. NOTE: Community Edition preprints in the Baton Rouge Metro area require coverage of both subscribers and non-subscribers in their respective zips/zones.

Community Edition Paid Distribution

with:

Distribution Day(s) Distribution Zone(s)*

Subscriber Non-subscriber

BATON ROUGE AREA        

The Ascension Advocate The Advocate Thursday Sunday Ascension Parish & select zips

The Livingston-Tangipahoa Advocate The Advocate Thursday Sunday Livingston, Tangipahoa Parishes

The Southside Advocate The Advocate Thursday Sunday 70808, 70809, 70810, 70820

The Southeast Advocate The Advocate Thursday Sunday 70816, 70817, 70819

The Mid City Advocate The Advocate Thursday Sunday 70802, 70806

The Zachary Advocate (ads also appear in: The Clinton Watchman & St. Francisville Democrat)

The Advocate Thursday Sunday 70791 (Zachary) & Clinton and St. Francisville areas

NEW ORLEANS MIDWEEK        

The Crescent City Advocate The New Orleans Advocate

Wednesday Wednesday Select zip codes in the New Orleans area

The St. Tammany Farmer The New Orleans Advocate

Wednesday St. Tammany Parish

The East Jefferson Advocate The New Orleans Advocate

Wednesday Wednesday Select zip codes in the New Orleans area

The West Bank Advocate The New Orleans Advocate

Wednesday Wednesday Select zip codes in the New Orleans area

The St. Tammany Advocate

Gambit

Wednesday Select zip codes in the New Orleans area

ACADIANA AREA        

Acadiana Homes & Lifestyles The AcadianaAdvocate

Saturday Saturday Select zip codes in the Acadiana area

*NOTE: Distribution Zones are subject to change. Please verify with your multimedia sales consultant.

New Orleans areaSunday/Monday Rack Distribution

Page 10: Rate Card No. 73, Effective February 1, 2019 · Thanksgiving Day, Christmas Day and Bonus Days ( New Years, President’s Day, Memorial Day, July 4th, Football Preview, Labor Day)

DIGITAL AD UNITSThe biggest reach. The most powerful tools.The Advocate leads the region in exposure, and we offer a wide variety of tools across all screens - desktop, mobile, and tablet - to help drive customers to your business. Discover what we can do for you.

Desktop1920×600• Animated, video (optional) or static• Max File size: 150k• Can include up to three images• File format: jpg, png, YouTube• Max video length: 15–30 seconds• Max of one video• Max of one URL clickthrough• Third-party ad tags not accepted

RevealAd unit runs at the top of our website.

Sliding BillboardLarge banner pushdown shown on both desktop and mobile.Appears expanded once per reader per day.

Desktop1170×50Static• File size under 100 KB• Leave blank a 100px overlay on right for expand/close button• Accepted file formats: jpg, png• Third-party ad tags not accepted

1170×300Static• File size under 100 KB• Accepted file formats: jpg, png• Third-party ad tags not accepted

Sliding Billboard + Site SkinThe two largest on page ads that we offer together in one package!Sliding Billboard appears expanded once per reader per day.

Sliding Billboard desktop1170×50Static• File size under 100 KB• Leave blank a 100px overlay on r ight for expand/close button• Accepted file formats: jpg, png• Third-party ad tags not accepted

1170×300Static• File size under 100 KB• Accepted file formats: jpg, png• Third-party ad tags not accepted• Sliding Billboard mobile

Mobile800×250• Static only• Max File size: 80k• File format: jpg, png• Third-party ad tags not accepted

Mobile480×50Static• File size under 40 KB• Leave blank a 50px overlay on right for expand/close button• Accepted file formats: jpg, png• Third-party ad tags not accepted

480×250Static• File size under 40 KB• Accepted file formats: jpg, png• Third-party ad tags not accepted

480×50Static• File size under 40 KB• Leave blank a 50px overlay on right for expand/close button• Accepted file formats: jpg, png• Third-party ad tags not accepted

480×250Static• File size under 40 KB• Accepted file formats: jpg, png• Third-party ad tags not accepted• Site skin desktop

500×1100 (×2)Static• File size under 100 KB• One image anchors to the left side of the browser window, the other to the right• Accepted file formats: jpg, png• Third-party ad tags not accepted

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Mobile BannerMobile ad spanning the width of a mobile screen.

Mobile320×50• Animated or Static• File size under 100 KB• Accepted file format: jpg, png, gif• Third-party ad tags are accepted

Desktop300×250• Animated or Static• File size under 100 KB• Accepted file format: jpg, png, gif• Third-party ad tags are accepted

Medium RectangleThe most common ad on the internet, large and well positioned on the page for your message.

Desktop728×90• Animated or Static• File size under 100 KB• Accepted file format: jpg, png, gif• Third-party ad tags are accepted

LeaderboardThe largest dedicated ad guaranteed at the top of each page.

Desktop1260×840• Animated, static, or video*• File size under 150 KB• Animation / video capped at 30

seconds• Accepted file format: jpg, png, gif• All creatives must be approved by

The Advocate in advance. Upon review, The Advocate reserves the right to require an additional “Paid Advertisement” to be placed at the top of the creative.

• Third-party ad tags not accepted

GravityAd unit completely takes over the reader’s device.Appears expanded once per reader per day.

Mobile480×480• Static• File size under 80 KB• Accepted file format: jpg, png, gif• All creatives must be approved

by The Advocate in advance. Upon review, The Advocate reserves the right to require an additional “Paid Advertisement” to be placed at the top of the creative.

• Third-party ad tags not accepted

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Page 12: Rate Card No. 73, Effective February 1, 2019 · Thanksgiving Day, Christmas Day and Bonus Days ( New Years, President’s Day, Memorial Day, July 4th, Football Preview, Labor Day)

Desktop1170×50• Static• File size under 100 KB• Accepted file formats: jpg, png• Third-party ad tags not accepted

Bottom BarAd stays at bottom of viewer’s screen.

Mobile480×50• Static only• Max File size: 80k• File format: jpg, png• Third-party ad tags not accepted

Desktop300×250• Need static 300x250 (JPG or PNG) - File size under 100 KB• Need original video file• Need logo• Need Clickthrough URL• Need URLS for Social Media Channels (Optional)• Third-party ad tags not accepted

Expandable VideoMedium Rectangle that expands and appears above content.

Desktop640×480• Animated, static, or video*• File size under 100 KB• Animation capped at 10 seconds• Accepted file format: jpg, png, gif• Video limited to 30 seconds• All creatives must be approved by

The Advocate in advance. Upon review, The Advocate reserves the right to require an additional “Paid Advertisement” to be placed at the top of the creative.

• Third-party ad tags not accepted

InterstitialLarge ad appearing above content.Appears once per reader per day.

Mobile300×250• Static• File size under 40 KB• Accepted file format: jpg, png, gif• All creatives must be approved

by The Advocate in advance. Upon review, The Advocate reserves the right to require an additional “Paid Advertisement” to be placed at the top of the creative.

•Third-party ad tags not accepted

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5. Special ROP Units

a. Full-size double truck measuring 13 columns x 20 inches billed at 260 column inches.

b. Other full width double trucks measuring 13 columns x 18 inches and 13 columns x 14 inches are accepted as space and position allow.

c. 11-column double truck measuring 11 columns x 20 inches accepted and billed at 220 column inches.

d. Tab-size double truck measuring 11 columns x 11 inches billed at 121 column inches.

6. Special Services

a. Proofs will be emailed providing all copy has been submitted by deadline.

b. Creative Services Department - Layout, copy, artwork, campaigns. $60.00 per hour for finished artwork. No charge for layouts or copy.

c. Extra copies of special sections - There is a charge for this service, depending on size of section and quantity. Copies must be ordered in advance.

d. Electronic tear sheets of advertisements - no charge for this service.

f. Affidavits of Publication - Furnished free of charge when copies of papers in which the advertisement appeared have been depleted. Otherwise, there will be a $25.00 charge.

7. ROP Depth Requirements

a. All ads measuring more than 18 inches in depth must run full depth of column (20 inches).

b. Tabloid ads measuring more than 9 inches in depth must run full depth of column (11 inches).

8. Mechanical Requirements

A. Page MeasurementsFull Size Page - 6 columns (11 1/8" wide) x 20" deep.Tabloid Page - 5 columns (9 1/4" wide) x 11" deep.

Red, Beaucoup, Gambit Tabloid Page - 4 columns

9.222” wide x 10” deep

with folios 19.273 inches wide x 10” deep.

without folios 19.833 inches wide x 10” deep.

B. ROP Column Measurements WIDTH (In Picas) (In Inches) 1 column ............ 10p6 .......or 1.75” ............ or 1 3⁄4”2 columns .......... 21p9 .......or 3.625” .......... or 3 5⁄8”3 columns .......... 33p .........or 5.5” ............ or 5 1⁄2”4 columns .......... 44p3 .......or 7.375” .......... or 7 3⁄8”5 columns .......... 55p6 .......or 9.25” ............ or 9 1/4”6 columns .......... 66p9 .......or 11.125” ........ or 11 1⁄8”

Double Truck width = 138p9 or 23.125” or 23 1/8” depth = 20”

Gambit/Red/Beaucoup1 column ............ 2.215”2 columns .......... 4.551”3 columns .......... 6.886”4 columns .......... 9.222”

C. Electronic Preparation

The Advocate is offset printed from electronic paginated pages using 110 line screen. All digital photos should be a minimum of 220 dpi and no greater than 300 dpi and cropped to actual run size. Quality of supplied artwork, electronic ads and photos do significantly impact the quality of the printed product.

When submitting a press-ready ad requiring no extra work on or before deadline, it must meet all of the following criteria.

• Adobe PDF is the preferred ad format for “PRESS” ready ads.

• PDF ads can be emailed at [email protected].• All PDF files must be created using Acrobat Distiller 7 or greater

and either “Press Optimized” or Creative Services approved job options. Standard pdf type (RGB) is NOT acceptable for print ads. All fonts in the PDF should be embedded.

• PC/Windows ads should be sent as Acrobat PDF files.• PDF should use appropriate CMYK values No RGB, Lab, Pantone or other spot color methods accepted.• The press screen line ruling is 110.• All associated pictures should be no lower than 220 dpi and no

greater than 300 dpi.• TrueType fonts are strongly discouraged as we cannot

guarantee output. Open Type font substitutions may be made when available and with the client’s approval.

• The Advocate cannot be responsible for improperly prepared submissions.

Contact Creative Services at (225) 388-0399 for additional information.

Current Digital ad sizes available athttp://www.theadvocate.com/advertise/

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HOLIDAY DEADLINES SUBJECT TO MOVE 48 HRS. FORWARD FROM STANDARD DEADLINES DUE TO ADVANCE RUNS.*Note: All copy due requirements for proof and no proof are for week BEFORE publication.

DAILY NEWSPAPERS

AD PUBLISHED IN PAPERPROOF: NO PROOF/CAMERA READY

SPACE RESERVATION

TUESDAY THURSDAYSUNDAY General News • Sports

WENDESDAY THURSDAYMONDAY

WEDNESDAY FRIDAYTUESDAY

THURSDAY MONDAYWEDNESDAY

FRIDAY TUESDAYTHURSDAY

MONDAY WEDNESDAYFRIDAYTUESDAY THURSDAYSATURDAY

THE

COPY DUE 3pm ON INDICATED DAY

DUE 5pmUNLESS INDICATED OTHERWISE

ROP DEADLINES

February 201913

THURSDAY PAPER

WEDNESDAY (New Orleans)

ADS PUBLISHED IN: PROOF: COPY DUE*

WEDNESDAY 3pm

TUESDAY 3pm

FRIDAY NOON

THURSAY 2pm

Livingston/TangipahoaMid City • Southside

THURSDAY 3pm FRIDAY 5pmAscension

Zachary Advocate & PlainsmanThe Watchman (Clinton)St. Francisville Democrat

Crescent CitySt. Tammany Farmer

East Jefferson • West BankSt. Tammany Advocate

COMMUNITY NEWSPAPERSNO PROOF/CAMERA READY

SPACE REDERVATION • COPY DUE*

SoutheastTUESDAY 3pm FRIDAY NOON

SATURDAY (Acadiana)

Acadiana Homes & Lifestyles FRIDAY 5pm TUESDAY NOON

Gambit

FRIDAY TUESDAY 10amFRIDAY Wheels (All)Red Section (Baton Rouge & Acadiana)

THURSDAY EatPlayLive • Food Section THURSDAY MONDAY

THURSDAY Beaucoup (New Orleans) THURSDAY MONDAY 11am

TUESDAY WEDNESDAYSUNDAY EatPlayLive • Business

TWO THURSDAYS PRIOR 5pm

TWO FRIDAYS PRIOR 5pm

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10. Special Classification Rates

A. Church and Charity Rates* PER INCHThe Advocate (Mon. - Wed.) .............................................$44.67The Advocate (Thur. - Sat.) .................................................47.01The Advocate (Sunday) ......................................................54.66

Subject to approval by publisher.

* All rates include distribution in The Southside Advocate, The Southeast Advocate and The Mid City Advocate community newspapers. Should you choose to opt out of the community papers, rates do not change. Thanksgiving Day, Christmas Day and Bonus Days have Sunday circulation distribution and are charged by the Sunday rate tables.

B. Political, Controversial or “Cause” Advertising Rates and Policies

Rates for Local, State or National Candidates may be found on the National Rate Card. Candidates may sign a contract. Advance payment required.

All political, controversial or “cause” advertising must state at the bottom of the advertising message “Paid for by ____________”, with an address.

Controversial advertising or “cause” advertising that presents a statement of position on political, social or other issues is considered the same as political advertising. If any of these ads lists the names of persons supporting a position or candidate, the advertiser must submit evidence of consent (a release) for the use of each supporting name.

11. Rates for Classified

A separate classified rate card, outlining rates, classifications and general provisions is available. Both agate, set-solid and classified display ads are accepted.

12. Rates for National Advertising

A separate general/national rate card, outlining rates and provisions is available.

13. Sunday Comic Section

Rates available upon request.

14. Circulation Information

Single copy prices:The Advocate (Monday-Saturday) $1.00The Advocate (Sunday) ................. $2.00

                                Member of Alliance for Audited Media.                Copies of audit and publisher’s statement available.

Due to growth initiatives, please call for latest circulation numbers.

13. Bonus DatesThanksgiving Day, Christmas Day, New Years, President’s Day, Memorial Day, July 4th, Football Preview, Labor Day We charge Sunday rates for Bonus days

15. Terms & Conditions

a. Purchaser agrees to furnish all copy, art and other components necessary for production of advertisement prior to the times established by the publisher as deadlines.

b. Retail rates in this card are available only to those businesses in the Baton Rouge, New Orleans and Acadiana Metro area doing a retail to consumer business. General, National and Classified rates available upon request.

c. The publisher assumes no responsibility for the omission of any advertisement, or for any errors above the value of the actual space occupied by such error in advertisements submitted after published deadlines. Credit will not be given for such errors. The publisher reserves the right to edit, alter or omit any advertisement.

d. Special or specified position cannot be guaranteed.

e. Should the minimum space contracted for not be used within the contract period, the advertiser agrees to pay the difference between the inch rate contracted for and the rate for actual inches used.

f. Preprint coverage areas will be matched as closely as possible to advertiser request based on zoning capability. The Advocate is not responsible for adjustments in coverage not requested by the client through an insertion order, and will not review any variances past 180 days.

g. Community newspapers are distributed in select zip codes and require both subscriber and non-subscriber coverage for inclusion in those zip codes.

h. The advertiser agrees to indemnify the publisher against any and all liabilities and expenses, including payment of judgments and attorney's fees and costs, arising from any and all claims involving the contents of any advertisements published.

i. The advertiser agrees to assume sole responsibility for statements contained in his copy and to protect Capital City Press LLC against any and all liability, loss or expense arising out of claims of libel, unfair trade practices, unfair competition, infringement of trademarks, names of patents, copyrights and all violations of the right of privacy resulting from publication of the advertiser’s copy.

SP206492/2019

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10705 Rieger Rd., Baton Rouge, Louisiana 70809(225) 388-0262