Radio

MEDIA:

BRITISH RADIO

Media - British radios

KEY FIGURES

Media - British radios

Media - British radios

KEY FIGURES

350 radios number of radio – 100 radios in 10 last years

divided into public sector and commercial radio

80 years of national radio broadcasting : BBC

30 years of commercial radio broadcasting

Broadcasted on AM, FM & digital platform

Over 22,000 people employed in the radio sector in the UK,

The largest employer of this is the BBC

PUBLIC SECTOR

(BBC)

Media - British radios

Media - British radios

PUBLIC SECTOR RADIO: BBC

BBC: operates more than 40 stations = 50% of all radio listening in the UK

Channels include:- 5 national radio stations- 5 digital-only stations- The BBC World Service- Regional stations

Public service broadcasting is financed via licences bought by the UK public.

Media - British radios

BBC: THE MOST POPULAR RADIO

BBC Radio 1 pop music, live music pop, rock, hip hop

BBC Radio 2 the most listened / presenters Terry Wogannand Jonathan Ross a mix of music

BBC Radio 3 serious classical station

broadcasting high-quality concerts and performances + transmits a wide range of jazz

and world music

BBC Radio 4 a current affairs and speech station, with news, debate and radio drama

Media - British radios

BBC: THE MOST POPULAR RADIO

BBC 1X rap, RnB and drum'n'bass

BBC 7 large archive of speech programming to broadcast classic comedy and drama, mainly originally from Radio 4

BBC Radio 5 news and sports commentary

BBC 6 Music show rock, Shaun Keaveny presents the morning

COMMERCIAL SECTOR

Media - British radios

Media - British radios

COMMERCIAL RADIO:

Started in 1970s, now includes over 300 private stations

3 national services - (Classic FM, Virgin Radio and Talk Sport)

10 'regional' services (generally covering three major cities)

~170 local services

~100 temporary radio stations per year that are used for either special events (the Glastonbury Festival), football clubs (Radio Latics) or monthly stations (either used by licence-wannabies or student stations)

Commercial radio is financed via diffused advertisement.

AUDIENCE

Media - British radios

Media - British radios

Commercial Radio =for younger audiences!

Audience by age group:

55+

45-54

35-44

25-34

15-24

55+

45-54

35-44

25-34

15-2415-2415-24

25-34

25-34

34-44

34-44

45-54

45-54

55+

55+

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Commercial Radio BBC Radio

Media - British radios

NATIONAL COMMERCIAL RADIO CONTINUES TO

DEMONSTRATE LONG TERM GROWTH

0

20 000

40 000

60 000

80 000

100 000

120 000

140 000

Hours

Linéaire(Hours)

Nb Hours

Media - British radios

Radio

Internet

TV

Newspapers

Magazines

Cinema

Outdoor

6%

LEISURE TIME BREAKDOWN:

Population spent 6% of time to listen radio per day!

Media - British radios

LISTENING BY OCCASION

19%

20%61%

0,5%

Not StatedWork/ elsewhereCar/ van/ lorryAt home

NEW MEDIA

=

DIGITAL RADIO

Media - British radios

Media - British radios

DIGITAL PLATFORMS ARE EXTENDING RADIO’S

DISTRIBUTION

Media - British radios

18.4%

9.0%

4.5%

1.8%

DTV DAB Internet Total Digital

DIGITAL RADIO NOW ACCOUNTS FOR 18% OF ALL

COMMERCIAL LISTENING

% LISTENING VIA PLATFORM

REGULATION

&

CONTROL

Media - British radios

Media - British radios

MEDIA REGULATION IN THE UK

Ofcom, a media regulatory body, oversees commercial media

More than 140 pieces of legislation have direct relevance to the media; litigation is a favored method of bringing the media to account.

Media - British radios

MEDIA FREEDOM IN THE UK

Freedom of expression is protected under:– 1998 Human Rights Act which enacted into UK law the

European Convention on Human Rights, – 2005 Freedom of Information Act, the 1998 Act also

introduced privacy as a statutory right.

British media considered free and able to report on all aspects of British life

External ‘watchdog’ bodies seeking to explore media issues include: MediaWise Trust (ethics); Campaign for Press and

Broadcasting Freedom; Campaign for Freedom of Information; the Runnymede Trust (diversity), and the London International Research Exchange.

Media - British radios

PIRATE RADIO

In 1922, pirate radio started, specially with Radio Caroline. The film «good morning England » illustrates the trend of pirate radio with Radio Rock, on a boat.

Conclusion

Media - British radios

Media - British radios

• Commercial radio = relevant competitor for the “historical” BBC:– C.R. Powerful due to financing model– C.R. Focuses even on the young population– Digital Radio media development Helps C.R.

• Digital Radio saves the Radio

THANK YOU FOR YOUR ATTENTION

Media - British radios