Bright Lights, Big Community. Building Around Your Brand Cassie Boorn
Nov 18, 2014
Bright Lights, Big Community. Building Around Your Brand
Cassie Boorn
About Me
Brands on Social Networks
• Create a purpose• Create a plan
Telling a Story
Finding Your Voice
Twenty Something Letter Project
• Find Your Story• Engage
Influencers• Conversation
Trickles down
GoGo World Wide Day of Play
• Find Your Story• Engage Influencers• Conversation
Trickles Down
Building a Community
Finding Your People
Stories of Hope
• Find a Community• Choose a relevant
conversation• Bring them into
your brand
Thank You Mom
• Find a Community• Choose a relevant
conversation• Bring them into
your brand
Managing a Community
Keep ‘em with you
Keeping them around
• Choose a broad topic• Keep it interesting • Find new ways to engage
What if they hate me
• Prepare, prepare, prepare.– Thank, address and open a conversation
• Outline your rules.– Read skittles
• Respond accordingly.
Questions?
Connect with Me:www.cassieboorn.com