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AUTOMATE APP GROWTH
22

Pyze Virtual Tour

Feb 08, 2017

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Page 1: Pyze Virtual Tour

AUTOMATE APP GROWTH

Page 2: Pyze Virtual Tour

PYZE HOME SCREEN

Pyze offers each application a number

of serv ices across behavioral analytics, v isual intelligence, marketing automation and personalization

intelligence.

Page 3: Pyze Virtual Tour

Pyze enables real time explorations

across millions of users, combining different app specific attributes to create targeted engagement

campaigns and personalization tags.

Intelligence Explorer

Page 4: Pyze Virtual Tour

Dynamic Campaigns

Campaigns can be launched

based on explorations, funnels and work flows. Messages are delivered to users when they will be most

receptive.

Page 5: Pyze Virtual Tour

Personalization Tags

Personalization tags can be

assigned based on user behavior and used to personalize content and experience within the

application.

The tags are made avaialble in the application so that developers can indiv idualize the experience for

each user.

Page 6: Pyze Virtual Tour

The dashboard shows the number of

users assigned to each personalization tag as well as the behav iors that constitute each tag. Multiple behav iors

can be assigned to a personalization tag giv ing flexibility on how each tag

gets defined.

Personalization Dashboard

Page 7: Pyze Virtual Tour

Growth Automation

RETAIN

Retention campaigns can be defined to

reactivate users that are dormant and custom messages can be sent according to different periods of dormancy.

Page 8: Pyze Virtual Tour

Growth Automation

ACTIVATE

Activation campaigns can be defined

based on different activation behaviors like number of times a user launches the app, aggregate usage, number of usage days or

custom activation events.

Page 9: Pyze Virtual Tour

Periodic Trends

Key metrics can be

compared across different time periods such as days, weeks or months to better

understand the differential in behavior over the two

time periods.

Page 10: Pyze Virtual Tour

Installs Heat Map

The heat map shows installs

across days and hours of each day so that one can easily discern when installs

for the app are the highest or lowest.

Page 11: Pyze Virtual Tour

Installs Categorizationsby Network Reachability

Pyze prov ides breakdowns

across key categorizations foreach metric like installs,activations, usage, sessions

and retention. This screenshows installs breakdowns by

the network reachability type.

Page 12: Pyze Virtual Tour

Activations by Location

Pyze shows activations by

location for users who launched the app 3 times. Pyze automatically tracks

these metrics across two dozen different activation

types as shown on this screen.

Page 13: Pyze Virtual Tour

Retention

Pyze categorizes users across

various retention levels for days, weeks and months. This screen shows d3 retained

users by location.

Page 14: Pyze Virtual Tour

Retention Cohort

Pyze displays retention and churn metrics (both in terms of percentages and actuals) for days, weeks and

months. Pyze translates these metrics into plain text for ease of understanding.

Page 15: Pyze Virtual Tour

Retention Cohort Comparisons

Pyze prov ides the ability to compare retention and churn metrics across different attributes like behavior

and techno graphics. This screen displays the delta between retention percentages for phone versus tablet users.

Page 16: Pyze Virtual Tour

Screen Flow Analysis

Pyze auto discovers the

screen paths in an application based on each users behavior.

This prov ides the ability to see

where users are dropping off, which screens are not being used and determine

opportunities for redesign.

Page 17: Pyze Virtual Tour

Screen Visit Popularity

Pyze automatically monitors

the number of times each screen is v isited as well as the amount of time spent on each

screen.

Page 18: Pyze Virtual Tour

Loyalty by Last Activity

Pyze prov ides various loyalty

metrics by weekly, monthly and last active. This screen shows breakdown of the user

base according to their last activ ity date.

Page 19: Pyze Virtual Tour

Event Flow

Pyze automatically captures

event flows across the application based on the firing of different events by all users.

Page 20: Pyze Virtual Tour

Event Sequences

Pyze provides the ability to create advanced funnels based on specific user actions. Behavioral and techno graphic filters can be used to streamline

analysis.

Users that match the results of specific funnels can be targeted with a dynamic campaign

through actions such as in app messages, push notifications or SMS.

Page 21: Pyze Virtual Tour

Real Time Activity

Pyze shows real time world wide

activ ity across installs and usage.

Page 22: Pyze Virtual Tour

AUTOMATE APP GROWTH

[email protected]

www.pyze.com

CONTACT US